product manager

associate director, corporate strategy Jobs in Mumbai

associate director, corporate strategy

brand manager (hansaplast) Jobs in Mumbai

brand manager (hansaplast)

brand manager (revital and abzorb) Jobs in Mumbai

brand manager (revital and abzorb)

brand solutions lead

brand planning and strategy

Havas Life Mumbai

<div>
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 
 Strategic planning and brand strategy development
 
 for assigned healthcare and pharmaceutical brands &mdash; from insight generation to creative brief development.
 </li>
 <li>
 Conduct
 
 comprehensive market research and competitive analysis
 
 to identify category trends, audience behaviour, and emerging opportunities within therapeutic areas.
 </li>
 <li>
 Leverage
 
 primary and secondary research
 
 (including prescription audits, syndicated data, and qualitative studies) to uncover actionable insights that inform brand strategy and communication.
 </li>
 <li>
 Collaborate with
 
 creative, account management, and medical teams
 
 to ensure alignment between strategic direction, creative expression, and scientific accuracy.
 </li>
 <li>
 Translate
 
 complex clinical and scientific information
 
 into clear, compelling brand narratives and campaign strategies that resonate with target audiences.
 </li>
 <li>
 Contribute to
 
 strategic presentations and research-based recommendations
 
 to support agency growth and innovation.
 </li>
 </ul>
 
 
 
 
 
 Desired Skills &amp; Experience
 
 
 <ul>
 <li>
 
 2&ndash;5 years of experience
 
 in strategic planning, brand strategy, market research, or healthcare marketing &mdash; ideally within
 
 healthcare communications, pharmaceutical marketing, or consulting
 
 .
 </li>
 <li>
 Educational background in
 
 Pharmacy, Life Sciences, Healthcare Management, or related disciplines
 
 (e.g., B.Pharm, M.Pharm, B.Sc/M.Sc, MBA in Pharma/Healthcare) preferred.
 </li>
 <li>
 Proven understanding of
 
 healthcare and pharmaceutical markets
 
 , patient journeys, and healthcare professional (HCP) engagement dynamics.
 </li>
 <li>
 Hands-on experience in
 
 market research methodologies
 
 &mdash; including qualitative/quantitative analysis, secondary research, and data interpretation.
 </li>
 <li>
 
 Excellent communication and presentation skills
 
 , with the ability to engage diverse internal and client stakeholders.
 </li>
 <li>
 A
 
 curious, collaborative, and strategic thinker
 
 with the ability to balance creativity, logic, and scientific understanding.
 </li>
 </ul>
 
 
 
 
 
 
 About Havas Life Mumbai
 
 
 
 
 Havas Life Sorento is India&rsquo;s leading Health &amp; Wellness marketing, communications, digital &amp; health tech company. It&rsquo;s a part of Havas Health &amp; You, the world&rsquo;s largest global health &amp; wellness network &amp; part of Havas India, which unites 18 companies and diversified services across Creative, Media, and Health verticals. Centered around Human Purpose, agency believes that brands rightly have a role to play in culture and make a positive impact on the wider world, thus creating meaningful brand platforms that don&rsquo;t just grow, they grow well. It has significant depth of strategic, creative, and technology competence needed for modern marketing of health brands &amp; businesses.
 
 
 For more information, visit https://in.havas.com/havas-life/ and follow Havas Life Sorento on social media.
 
 
 
 
 
 
 
 About Havas India
 
 
 
 
 Havas India gathers the expertise of 20 agencies and specialized divisions across 3 verticals:
 
 <ol>
 <li>
 Havas Media Network &ndash; Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment &amp; content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data &amp; analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing)
 </li>
 <li>
 Havas Creative Network &ndash; Havas Worldwide India (creative), Havas People India (talent communications &amp; employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding &amp; design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale)
 </li>
 <li>
 Havas Health &amp; You &ndash; Havas Life Sorento (health &amp; wellness communications).
 </li>
 </ol>
 
 
 
 
 With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon, and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad, and Chennai, with over 2000+ professionals and associates.
 
 
 
 
 
 As one of India&rsquo;s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work&reg; Certified&trade; twice in a row (Nov 2022 - Nov 2023 &amp; Dec 2023 &ndash; Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&amp;I initiatives, and being actively involved in various industry associations are what keep us invested as a network that has a clear mission of making a meaningful difference to brands, businesses, and people.
 
 
 For more information, visit https://in.havas.com/ and follow Havas India on social media.
 
 
 
</div>

Brand Planning and Strategy

SUN PHARMA

<div>
 
 At Sun Pharma, we commit to helping you
 
 &ldquo;Create your own sunshine&rdquo;
 
 &mdash; by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
 
 
 Are You Ready to Create Your Own Sunshine?
 
 
 
 
 
 As you enter the Sun Pharma world, you&rsquo;ll find yourself becoming &lsquo;Better every day&rsquo; through continuous progress. Exhibit self-drive as you &lsquo;Take charge&rsquo; and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we &lsquo;Thrive together&rsquo; and support each other&rsquo;s journeys.&rdquo;
 
 
 
 
 
 
 POSITION PURPOSE:
 
 
 
 Sun Pharma Consumer Healthcare is seeking a high-impact Brand Manager to lead end-to-end brand building, innovation, and P&amp;L delivery for two of its strategic brands &mdash; Revital and Abzorb. The role will have two clear mandates:
 
 <ul>
 <li>
 Revital: Lead New Product Development (NPD) for Revital with a strong focus on digital-first &amp; e-commerce-led innovations, rapid GTM testing, and selective offline scale-up. The brand manager will operate with an agile, experimentation-driven approach to unlock new consumer propositions, formats, and growth vectors.
 </li>
 <li>
 Abzorb: Lead the end-to-end P&amp;L, brand strategy, and growth charter for Abzorb across channels. This includes demand generation, media planning, pricing, GTM optimization, and margin management while driving consistent share and penetration gains.
 </li>
 </ul>
 
 
 
 
 This role is ideal for a marketing leader who thrives at the intersection of brand strategy, innovation management, digital commerce, and business ownership.
 
 
 
 
 
 
 TASKS AND RESPONSIBILITIES:
 
 
 
 
 Strategic Brand Leadership:
 
 
 <ul>
 <li>
 Develop and execute annual &amp; long-term brand plans for Revital NPD pipeline and Abzorb P&amp;L delivery, aligned to category growth objectives.
 </li>
 <li>
 Define core brand strategy, consumer guardrails, product roadmap, and communication architecture.
 </li>
 <li>
 Translate consumer insights into sharp value propositions and innovation opportunities.
 </li>
 </ul>
 
 
 
 
 
 Innovation &amp; Digital-First NPD Ownership (Revital):
 
 
 <ul>
 <li>
 Lead end-to-end NPD lifecycle from opportunity identification, concept development, consumer validation, product design, packaging, and claims development to launch execution.
 </li>
 <li>
 Build digital-first launches with strong orientation towards Amazon/Flipkart/Quick Commerce and D2C:
 </li>
 </ul>
 
 a. Build e-com optimized product pages, content, pricing, ratings &amp; reviews strategy.
 
 
 b. Run A/B tests, micro-launches, and iterative product refinements.
 
 <ul>
 <li>
 Partner with R&amp;D, Packaging, Product Development, Supply Chain to ensure timely delivery of innovation milestones.
 </li>
 <li>
 Drive digital storytelling through influencer collaborations, performance marketing, and social media campaigns for NPD launches.
 </li>
 </ul>
 
 
 
 
 
 Full Business &amp; P&amp;L Ownership (Abzorb):
 
 
 <ul>
 <li>
 Lead brand P&amp;L: revenue planning, pricing, contribution margin improvement, and mix management.
 </li>
 <li>
 Own demand generation and media planning&mdash;digital, TV, print, retail visibility &amp; on-ground activations. Also closely work with prescription teams to drive pull in focus markets.
 </li>
 <li>
 Partner with Sales to drive distribution expansion, category development, visibility programs, and retailer-level initiatives.
 </li>
 <li>
 Strengthen portfolio architecture and drive renovation and value engineering where needed.
 </li>
 </ul>
 
 
 
 
 
 Communication Development &amp; Media Management:
 
 
 <ul>
 <li>
 Develop integrated communication campaigns grounded in strong consumer insights.
 </li>
 <li>
 Drive creative brief development, content creation, and campaign excellence with creative, digital, and media agencies.
 </li>
 <li>
 Build sharp media briefs and track campaign delivery across mediums &mdash; digital-first, ATL, retail, and influencer ecosystems.
 </li>
 <li>
 Manage agency partners for shoots, content creation, outdoor, and retail activations.
 </li>
 </ul>
 
 
 
 
 
 Performance Monitoring, Insights &amp; Analytics:
 
 
 <ul>
 <li>
 Track category, competition, and brand performance across channels using syndicated and internal data sources.
 </li>
 <li>
 Conduct consumer research to uncover emerging needs, usage patterns, and satisfaction drivers.
 </li>
 <li>
 Evaluate campaign performance, ROI, media efficiency, and translate learnings into actionable plans.
 </li>
 <li>
 Maintain robust dashboards on brand health, digital KPIs, and e-commerce metrics.
 </li>
 </ul>
 
 
 
 
 
 Budget Management:
 
 
 <ul>
 <li>
 Own annual marketing budgets for both brands, ensuring efficient allocation and optimal ROI.
 </li>
 <li>
 Track spends, optimize efficiencies, and ensure adherence to budgeting norms.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Leadership:
 
 
 <ul>
 <li>
 Work closely with R&amp;D, Packaging, SCM, Finance, Regulatory, Sales &amp; Commercial Teams to drive innovation and brand projects.
 </li>
 <li>
 Engage with external ecosystem &mdash; media agencies, creative agencies, digital partners, production houses, research partners.
 </li>
 </ul>
 
 
 
 
 
 Educational Qualification:
 
 MBA or Master&rsquo;s degree in Marketing/Business/Pharma Management preferred.
 
 
 
 Experience:
 
 5-7 years of relevant experience in driving consumer health, FMCG, or OTC category innovations from inception to launch.
 
 <ul>
 <li>
 Proven track record of successful product launches, including experience in leveraging e-commerce, digital-first platforms, and Rx collaboration for brand growth.
 </li>
 <li>
 Strong understanding of consumer insights, innovation funnels, AOP planning, media planning, digital &amp; social marketing, - Rx&ndash;OTC synergies, regulatory landscape, and go-to-market execution.
 </li>
 <li>
 Demonstrated ability to work cross-functionally in a matrix environment with senior leadership exposure.
 </li>
 <li>
 Entrepreneurial mindset with strong strategic thinking, creativity, and execution excellence.
 </li>
 <li>
 Strategic Agility with growth mindset
 </li>
 <li>
 Strong consumer &amp; market orientation
 </li>
 <li>
 Proven experience in digital-first brand building &amp; e-comm channel launches
 </li>
 <li>
 Stakeholder management and influencing skills
 </li>
 <li>
 High energy, passion &amp; ability to manage ambiguity &amp; thrive in shaping and making new launches a success.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Your Success Matters to Us
 
 
 
 
 
 
 At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth.
 
 Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let&rsquo;s create a brighter future together!
 
 
 
 
 
 
 
 
 Disclaimer:
 
 
 
 The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
 
 
</div>

Brand Manager (Revital and Abzorb)

Della Adventure & Resorts Pvt Ltd

<div>
 
 Job Description
 
 
 
 
 Job Title: Content Head &ndash; Luxury Township &amp; Brand Communication
 
 
 
 
 Working Days: 6 days a week
 
 
 
 
 Industry: Real Estate / Luxury Townships
 
 
 
 
 Role Overview
 
 
 
 We are looking for a highly creative and strategic Content Head to lead all content initiatives for our luxury township project. This role will be responsible for building the brand story, overseeing all digital and offline content, and ensuring a consistent narrative across marketing, events, sales, and customer experience.
 
 
 A background in real estate, luxury brands, hospitality, or lifestyle sectors will be preferred.
 
 
 
 Key Responsibilities
 
 
 
 
 Content Strategy &amp; Planning
 
 
 
 <ul>
 <li>
 Develop and lead the complete content strategy for the township&rsquo;s pre-launch, launch, and ongoing communication.
 </li>
 <li>
 Craft a strong narrative for the brand across all platforms&mdash;website, social media, print, videos, PR, events, and sales.
 </li>
 <li>
 Plan content calendars in coordination with marketing, events, and sales teams.
 
 
 </li>
 </ul>
 
 Content Creation &amp; Oversight
 
 
 
 <ul>
 <li>
 Oversee creation of high-quality written, visual, and video content showcasing luxury living, township features, amenities, and experiences.
 </li>
 <li>
 Write or guide content for brochures, AV scripts, newsletters, blogs, press releases, digital ads, and event communication.
 </li>
 <li>
 Ensure all content reflects the brand&rsquo;s tone&mdash;premium, experiential, and aspirational.
 
 
 </li>
 </ul>
 
 Digital &amp; Social Media
 
 
 
 <ul>
 <li>
 Drive social media strategy with strong storytelling and visual appeal.
 </li>
 <li>
 Review and approve posts, reels, creatives, and campaign messaging.
 </li>
 <li>
 Monitor performance insights and optimize content for reach and engagement.
 
 
 </li>
 </ul>
 
 Branding &amp; Creative Direction
 
 
 
 <ul>
 <li>
 Work closely with design teams and agencies to ensure cohesive brand identity.
 </li>
 <li>
 Guide photoshoots, video shoots, influencer content, and digital campaigns.
 </li>
 <li>
 Maintain consistency in language, visuals, and messaging across all touchpoints.
 
 
 </li>
 </ul>
 
 Collaboration &amp; Coordination
 
 
 
 <ul>
 <li>
 Coordinate with the events team to craft event-related content (invites, scripts, speeches, display content, etc.).
 </li>
 <li>
 Support the sales team with high-impact presentations, pitch decks, and client-facing collaterals.
 </li>
 <li>
 Align with leadership on brand direction and key messaging.
 
 
 </li>
 </ul>
 
 Job Expectations
 
 
 
 
 Candidate Requirements:
 
 
 
 <ul>
 <li>
 Strong writing, editing, and storytelling skills.
 </li>
 <li>
 Ability to manage multiple projects while maintaining high quality.
 </li>
 <li>
 Creative mindset with a strong understanding of luxury positioning and audience psychology.
 </li>
 <li>
 Strong leadership and team management abilities.
 
 
 </li>
 </ul>
 
 Minimum Qualification
 
 
 
 Preferred experience in real estate, luxury lifestyle, hospitality, or premium brands.
 
 
 
 Minimum Job Experience
 
 
 
 7+ years of experience in content strategy, brand communication, or creative direction.
 
 
 
 Reporting To
 
 
 
 CMD
 
 
 
 Travel
 
 
 
 Required Apply Now
</div>

Content Head

Beiersdorf

<div>
 
 
 About Beiersdorf:
 
 
 
 At Beiersdorf, we want to help people feel good about their skin &ndash; and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values &ndash; CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
 
 
 
 
 
 
 Role Overview :
 
 
 
 We are looking for a passionate and performance-driven E Brand Manager to lead category development, brand growth, profitability for our consumer healthcare portfolio. This role blends brand building with high-impact performance marketing across e-commerce and quick commerce channels, requiring strong data orientation and hands-on campaign optimization experience .This position is responsible for performance marketing budget as an owner and works closely with marketing team and key accounts team to build &amp; execute e-commerce campaigns. The candidate will operate in a multi-cultural, cross-functional environment, working closely with regional and global brand custodians while driving India-specific, performance-led strategies that translate consumer insights into impactful execution
 
 
 
 
 
 Key Responsibilities
 
 
 E-Commerce Strategy:
 
 <ul>
 <li>
 Build and lead platform strategy for different health care categories
 </li>
 <li>
 Plan investment and deployment to reach brand goals
 </li>
 <li>
 Experiment and bring learnings to build penetration, consideration and conversion for the brand
 </li>
 <li>
 Work closely with performance marketing agency and marketing for operational plans including calendarization of investments, events, etc.
 </li>
 <li>
 Be the owner of performance marketing spends and their effective utilization
 </li>
 <li>
 Partner with categories, customers and internal stakeholders to drive ambitious offtakes
 </li>
 <li>
 Input insights from customers, consumer funnel, competition etc. to marketing and key accounts team to fine tune business
 </li>
 <li>
 Actively participate in brand discussions, initiatives etc. brining in the e-commerce perspective.
 </li>
 <li>
 Be the end-to-end brand owner for e-commerce with co-ownership of channel profitability along with brand and key accounts.
 </li>
 </ul>
 
 
 
 
 E-Commerce &amp; Quick Commerce Performance Marketing:
 
 <ul>
 <li>
 Own and drive the brand&rsquo;s performance marketing agenda across Amazon, Flipkart, Blinkit, Zepto, Instamart, and FirstCry etc. Work closely with performance agencies and platform teams to optimize ROAS, CPC, ACOS, visibility share, and conversion rates.
 </li>
 <li>
 Lead always-on campaign planning, keyword strategy, paid media optimization, and platform algorithm management.
 </li>
 <li>
 Manage PDP content, A+ pages, ratings, reviews, and SEO performance to maximize discoverability.
 </li>
 <li>
 Partner with e-commerce sales teams on assortment, pricing, traffic drivers, and promotional levers to deliver monthly targets. &bull; Build and present detailed performance dashboards, cohort insights, and growth experiments to India, regional, and global teams.
 </li>
 </ul>
 
 
 
 
 Business &amp; P&amp;L Ownership :
 
 <ul>
 <li>
 Own the category P&amp;L, ensuring topline growth, marketing efficiency, and profitability.
 </li>
 <li>
 Track sales performance, marketing spends, contribution margins, and ROI by channel.
 </li>
 <li>
 Develop and maintain Excel dashboards for forecasting and profitability analysis.
 </li>
 <li>
 Prepare sharp, visual PowerPoint presentations for monthly business reviews and global updates.
 </li>
 <li>
 Collaborate closely with finance, supply chain, and sales teams for effective planning and execution.
 </li>
 </ul>
 
 
 
 
 Stakeholder &amp; Agency Management:
 
 <ul>
 <li>
 Manage relationships with creative, performance marketing, to ensure seamless delivery.
 </li>
 <li>
 Work cross-functionally with global and regional brand custodians, manufacturers, and legal/regulatory SMEs.
 </li>
 <li>
 Align all stakeholders on brand objectives, timelines, and performance KPIs.
 </li>
 <li>
 Lead communication between India, regional, and global teams to ensure brand alignment and compliance
 </li>
 </ul>
 
 
 
 
 Role Requirements:
 
 <ul>
 <li>
 MBA/PGDM in Marketing from Tier 1 or Tier 2 institute.
 </li>
 <li>
 Experience:4&ndash;6 years of experience in performance/e-commerce marketing within FMCG / OTC / Consumer Healthcare.
 </li>
 <li>
 Hands-on understanding of e-commerce and quick commerce dynamics.
 </li>
 <li>
 Experience working with cross-functional and cross-cultural teams, including global brand custodians.
 </li>
 <li>
 Proven track record in managing agencies, regulatory coordination, and P&amp;L accountability.
 </li>
 </ul>
</div>

Brand Manager (Hansaplast)

More Retail Private Limited

<div>
 
 
 About More Retail Private Ltd (MRPL)
 
 
 
 MRPL is one of India's largest and fastest-growing Omni Channel Food &amp; Grocery retailers. MRPL is committed to building India's most customer-obsessed business with the world's best omnichannel food and grocery experience and all of this on a massive scale.
 
 
 
 
 
 
 Purpose of the Role
 
 The custodian of this role is expected to integrate the brand marketing efforts and drive brand growth as a part of Reach/Frequency maximization across all platforms. The incumbent must have strong analytical and strategic skills and good experience in brand/ digital marketing to anchor this role.
 
 
 
 
 
 
 Principal Responsibilities
 
 
 <ol>
 <li>
 To establish brand KPIs by focusing on communication &ndash; instore and out store.
 </li>
 <li>
 She/ he is responsible in delivering the results for campaign communication effectiveness as per calendar
 </li>
 <li>
 Develop robust media strategies for the overall MORE brand and its BU&rsquo;s in line with the organizational objectives
 </li>
 <li>
 Manage offline and online media for Hypermarkets, Supermarkets. Provide support on Omni.
 </li>
 <li>
 Manage all marketing investments for the organization and provide a consolidated view.
 </li>
 <li>
 Communicate effectively with many cross-functional stakeholders (BU Operations and Regional Marketing teams) to ensure full support from relevant teams in executing the brand strategy.
 </li>
 <li>
 Stay ahead of the curve on innovations, best practices and latest trends on offline and digital media from brand management perspective
 </li>
 <li>
 Daily, weekly and monthly reporting for all key metrics, experiments and Initiatives
 </li>
 <li>
 Monitor and administer various analytics dashboards, reports and ensure they are in sync with business deliverables and different internal stakeholders.
 </li>
 <li>
 Manage the end-to-end planning and implementation of MRPL performance marketing initiatives
 </li>
 </ol>
 
 
 
 
 
 Education &amp; Experience:
 
 
 <ol>
 <li>
 Education: MBA in marketing from Tier 2 institute.
 </li>
 <li>
 3+ years experience in brand building and management
 </li>
 <li>
 Need to be adept with media planning in both traditional and digital marketing, performance marketing and communication planning
 </li>
 </ol>
 
 
 
 
 
 Values
 
 
 <ul>
 <li>
 Collaboration
 </li>
 <li>
 Customer Obsession
 </li>
 <li>
 Frugality
 </li>
 <li>
 Innovation
 </li>
 <li>
 Grit
 </li>
 <li>
 Integrity
 </li>
 <li>
 Growing Talent
 </li>
 </ul>
</div>

Marketing Manager

Purplle.com

<div>
 
 Influencer Marketing Expert
 
 
 📍 Mumbai
 
 
 
 
 
 
 Experience Required:
 
 2&ndash;5 years (in influencer marketing or brand growth roles)
 
 
 
 Status:
 
 Immediate Opening
 
 
 
 The Role: Influencer Marketing Expert
 
 
 
 You&rsquo;ll be a
 
 mini brand owner
 
 &mdash; driving growth for a product (or set of products) through end-to-end influencer marketing across assigned regions. From idea &rarr; creator selection &rarr; briefing &rarr; execution &rarr; performance analysis &mdash; you&rsquo;ll own the full growth loop.
 
 
 
 
 
 
 What you will own
 
 
 
 
 Strategy &amp; Planning
 
 
 <ol>
 <li>
 Build and execute influencer strategies that drive awareness, engagement and conversions.
 </li>
 <li>
 Identify high-impact geographies and tailor creator mixes accordingly.
 </li>
 <li>
 Use data to plan content types, hooks and campaign flows.
 </li>
 </ol>
 
 
 Execution &amp; Collaboration
 
 
 <ol>
 <li>
 Work closely with influencers, agencies and internal brand/content teams.
 </li>
 <li>
 Brief creators clearly to ensure content is authentic, viral and on-brand.
 </li>
 <li>
 Own campaign calendars and ensure seamless execution.
 </li>
 </ol>
 
 
 Performance &amp; Analysis
 
 
 <ol>
 <li>
 Deep dive into campaign metrics to track success and improvement areas.
 </li>
 <li>
 Share insights with brand managers and recommend optimizations.
 </li>
 <li>
 Test new creator segments, hooks and formats to scale what works.
 </li>
 </ol>
 
 
 
 
 
 Who You Are
 
 
 <ol>
 <li>
 2&ndash;5 years of hands-on experience in influencer marketing or digital brand roles.
 </li>
 <li>
 Someone who follows creators, trends and platform nuances (IG, YouTube, regional).
 </li>
 <li>
 Data-comfortable &mdash; able to convert numbers into decisions and ideas.
 </li>
 <li>
 Strong communicator who can collaborate with creators and internal teams.
 </li>
 <li>
 Hungry to build, experiment and own outcomes end-to-end.
 </li>
 </ol>
</div>

Influencer Marketing Expert

Schbang

<div>
 
 Experience Required:
 
 
 ● 4 Years in a relevant field of work
 
 
 
 
 
 Major Roles &amp; Responsibilities:
 
 
 
 
 
 ● As a Brand Solutions Lead you will need to have thorough
 
 
 knowledge of the plan in hand for accounts under your purview
 
 
 and will be responsible for interacting with clients, understanding
 
 
 briefs, campaign planning and management, monthly evaluation,
 
 
 and discussing solutions to enhance the brand&rsquo;s position.
 
 
 ● Strategizing on monthly digital marketing plans to meet brand
 
 
 objectives basis the client brief, setting timelines for projects basis
 
 
 the brand priorities, and managing client expectations by keeping
 
 
 them informed on various activities.
 
 
 ● Timely reporting of the brand performance to the client as per the
 
 
 pre-decided scope, identifying learnings and implementing
 
 
 suggestions to the strategy basis of the report.
 
 
 ● Being the primary custodian for the brand when it is an integrated
 
 
 account, simultaneously setting internal processes for efficient team
 
 
 management and workflow.
 
 
 ● Manage and oversee the work of a group of team members to
 
 
 ensure the timely delivery of day-to-day brand requirements
 
 
 ● Provide training support to the team as and when required and
 
 
 provide guidance
 
 
 ● Identifying key performers within the team and mapping out a
 
 
 growth plan and creating a succession plan.
 
 
 ● Analyzing data, drawing insights, and making data-driven
 
 
 recommendations.
 
 
 ● Collaborate with cross-functional teams such as creative, content,
 
 
 and technical teams to develop and execute digital marketing
 
 
 campaigns. Ensure effective communication and coordination
 
 
 among team members.
 
 
 ● Identifying opportunities to upsell additional digital marketing
 
 
 services to existing clients.
 
 
 ● Staying updated with the latest trends, tools, and best practices in
 
 
 digital marketing. Sharing knowledge and insights with clients and
 
 
 internal teams to drive continuous improvement.
 
 
 Skills Required:
 
 
 ● Strong Communication &amp; Time management skills
 
 
 ● Strong attention to detail, problem solving attitude and having an
 
 
 analytical mind
 
 
 ● Excellent client servicing skills.
 
 
 ● Technical knowledge of Google Analytics or other marketing
 
 
 analytics platforms
 
</div>

Brand Solutions Lead

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