data analyst

account manager

campaign management analysts (credit analytics - campaign management) Jobs in Mumbai

campaign management analysts (credit analytics - campaign management)

media account manager (google/meta) Jobs in Mumbai

media account manager (google/meta)

media analyst

campaign management analysts credit analytics campaign management

HDFC Bank

<div>
 
 
 Job Purpose
 
 
 
 Looking for exceptional Analytics professional, Data Analysts / Scientist with a proven track record of experience in credit / risk analytics.
 
 
 
 
 
 The Campaign Management Analyst plays a crucial role in driving the bank's cross-sell initiatives by identifying and executing strategic opportunities across retail and SME products. This position ensures the accurate and timely release of credit campaigns through thorough analysis of customer behavior, risk assessment, and delinquency tracking. The role involves enhancing business and risk controls, optimizing existing processes, and adhering to campaign-related policies for effective governance.
 
 
 
 
 
 
 Job description
 
 
 <ul>
 <li>
 The Bank has a large customer base on which cross sell campaigns help generate significant business. The responsibility of functional analysts is to ensure accurate and prompt release of these credit campaigns. The exposure will be across retail and SME products
 </li>
 <li>
 Identifying cross-sell campaign opportunities either from a risk control perspective or base/business enhancement perspective. Take up relevant projects to drive this objective
 </li>
 <li>
 Ensure process governance and adherence to campaign related policies
 </li>
 <li>
 Analyzing customer behavior, risk assessment and delinquency tracking
 </li>
 <li>
 Analyzing effectiveness of cross-sell offers &amp; Identifying gaps for improvement/automation
 </li>
 <li>
 Engaging with various stakeholders to ensure campaign changes are incorporated effectively along with timely deployments
 </li>
 <li>
 Optimization &amp; Streamlining of existing processes
 </li>
 </ul>
 
 
 
 
 
 Major Stakeholders
 
 
 
 
 
 <ul>
 <li>
 Credit Policy
 </li>
 <li>
 Product
 </li>
 <li>
 Credit Bureaus
 </li>
 <li>
 Process
 </li>
 <li>
 Internal and external Audit
 </li>
 <li>
 Cross functional teams within credit analytics
 </li>
 </ul>
 
 
 
 
 
 Educational Qualifications
 
 
 
 
 Key Skills
 
 
 
 
 
 <ol>
 <li>
 MCA/MTech/MSc Statistics or Economics/BTech/MBA or equivalent in Computer science/Statistics
 </li>
 </ol>
 <ul>
 <li>
 Hands on experience in python, SQL, databricks
 </li>
 <li>
 Strong technical &amp; analytical skills with experience in handling large quantity of data
 </li>
 <li>
 Proficient in stakeholder management
 </li>
 <li>
 Strong written and verbal communication skills
 </li>
 <li>
 Good data interpretation and reasoning skills
 </li>
 </ul>
 
 
</div>

Campaign management Analysts (Credit Analytics - Campaign Management)

Crisil

<div>
 
 
 
 About the Role
 
 
 
 Crisil is seeking a highly strategic and performance-driven
 
 Marketing
 
 
 Manager
 
 to lead the planning, execution, and optimization of targeted marketing programs for high-value accounts. This role is crucial in strengthening Crisil&rsquo;s relationships with key accounts in the BFSI and technology sectors through personalized, insight-led engagement.
 
 
 The ideal candidate will have a deep understanding of B2B marketing, experience with ABM frameworks, and the ability to align closely with sales and product teams to drive pipeline growth and revenue impact.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Design and implement scalable
 
 marketing
 
 
 strategies
 
 across one-to-one accounts , one-to-few accounts , and one-to-many models to engage high-priority accounts.
 </li>
 <li>
 Partner with
 
 sales
 
 to identify intent of target accounts, define marketing goals, and align on account strategies.
 </li>
 <li>
 Create tailored marketing campaigns that include personalized content, events, digital outreach, and executive engagement.
 </li>
 <li>
 Conduct in-depth
 
 account research and intelligence gathering
 
 to support customization and campaign relevance.
 </li>
 <li>
 Manage ABM tools and platforms to deliver highly targeted and measurable campaigns.
 </li>
 <li>
 Track and analyze campaign performance at the account level to inform strategy, improve targeting, and demonstrate ROI.
 </li>
 <li>
 Collaborate cross-functionally to ensure alignment between marketing efforts, sales enablement, and broader marketing initiatives.
 </li>
 <li>
 Continuously monitor industry and competitive trends to refine account strategies and stay ahead of market shifts.
 </li>
 <li>
 Oversee the budget and report on campaign effectiveness to key stakeholders regularly.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Competencies
 
 
 <ul>
 <li>
 Strong experience in
 
 account-based marketing
 
 , campaign development, and customer segmentation.
 </li>
 <li>
 Proven success in aligning closely with
 
 sales and account management teams
 
 to drive results.
 </li>
 <li>
 Excellent communication and stakeholder engagement skills, with the ability to influence at all levels.
 </li>
 <li>
 Strategic thinker with a data-driven mindset and a strong focus on execution.
 </li>
 <li>
 Proficient in ABM technologies and tools (e.g., Demandbase, 6sense, Terminus) and CRM systems (e.g., Salesforce).
 </li>
 <li>
 Strong understanding of digital marketing channels, content strategy, and lead nurturing workflows.
 </li>
 <li>
 Experience managing multiple campaigns with attention to detail and deadlines.
 </li>
 <li>
 Ability to synthesize market, customer, and competitive insights into actionable plans.
 </li>
 <li>
 Knowledge of the
 
 financial services sector
 
 , including analytics, credit risk, and policy advisory, is a plus.
 </li>
 </ul>
 
 
 
 
 
 Experience Requirements
 
 
 <ul>
 <li>
 
 5+ years
 
 of B2B marketing experience, with at least
 
 3 years in ABM or targeted enterprise marketing
 
 roles.
 </li>
 <li>
 Demonstrated success in marketing to BFSI or tech firms servicing the financial sector.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree required.
 </li>
 <li>
 
 MBA in Marketing
 
 is preferred.
 </li>
 </ul>
 
 
 
 
 
 Mandatory Skills
 
 
 
 Account Based Marketing, Demand Generation, Lead Generation, Global Marketing, Content Marketing
 
 
 
 
</div>

Marketing Manager - ABM

Schbang

<div>
 
 
 Media Buyer
 
 
 
 
 Location:
 
 Mumbai &ndash; Lower Parel
 
 
 
 Experience Required:
 
 6 months &ndash; 1 year
 
 
 
 
 
 
 About the Role
 
 
 
 We are looking for a detail-oriented and analytical
 
 Media Buyer
 
 to join our team. The ideal candidate will be responsible for setting up, monitoring, and optimizing paid media campaigns across digital and e-commerce platforms. You will collaborate with planners to ensure delivery against KPIs, provide insights, and contribute to campaign performance improvements.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Create and manage
 
 ad accounts, audiences, and campaign setups
 
 .
 </li>
 <li>
 Monitor and audit campaign performance, highlighting discrepancies in rates or expected KPIs.
 </li>
 <li>
 Conduct
 
 weekly analysis
 
 and suggest optimizations for improved ROI.
 </li>
 <li>
 Contribute insights for
 
 monthly performance reports
 
 to support planners.
 </li>
 <li>
 Manage
 
 pixel firing and placements
 
 for accurate campaign tracking.
 </li>
 <li>
 Ensure timely submission of
 
 proof of service
 
 to planners.
 </li>
 <li>
 Use analytics tools such as
 
 Google Analytics, SimilarWeb, SEMRush
 
 for benchmarking.
 </li>
 <li>
 Execute campaigns on
 
 Amazon Ads, Flipkart Ads, and other e-commerce platforms
 
 .
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Qualifications
 
 
 <ul>
 <li>
 6 months &ndash; 1 year of experience in
 
 media buying or digital campaign execution
 
 .
 </li>
 <li>
 Knowledge of
 
 Google Analytics, SimilarWeb, SEMRush
 
 .
 </li>
 <li>
 Familiarity with
 
 Amazon Ads and Flipkart Ads
 
 is preferred.
 </li>
 <li>
 Strong communication, time management, and organizational skills.
 </li>
 <li>
 High attention to detail, with a problem-solving and analytical mindset.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 
 An opportunity to work with dynamic brands, gain hands-on experience across platforms, and build expertise in performance marketing and e-commerce advertising.
 
</div>

Performance Marketing Executive (Media Buying)

Weekday (YC W21)

<div>
 This role is for one of our clients
 
 
 Industry: Staffing and Recruiting
 
 
 Seniority level: Associate level
 
 
 Min Experience: 0 years
 
 
 Location: Mumbai
 
 
 JobType: full-time
 
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
 
 
 We are looking for a
 
 Digital Content &amp; Social Media Specialist
 
 with 2&ndash;4 years of strong experience in digital marketing, social platforms, and content-driven brand growth. In this role, you will take ownership of developing high-impact content, managing multi-channel social presence, and executing integrated marketing initiatives that elevate brand visibility and engagement. You&rsquo;ll collaborate closely with design, marketing, and sales teams to deliver campaigns that drive measurable outcomes.
 
 
 
 Key Responsibilities
 
 
 
 Content Development &amp; Storytelling
 
 
 Ideate, write, and edit compelling long- and short-form content for blogs, website pages, email campaigns, case studies, and marketing collateral.
 
 
 Work with designers to produce visually engaging digital assets including videos, infographics, reels, and campaign creatives.
 
 
 Create content aligned with brand positioning, audience insights, and campaign objectives.
 
 
 
 Social Media Ownership
 
 
 Manage and grow brand presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
 
 
 Plan and schedule content calendars, develop platform-specific content, and monitor real-time performance.
 
 
 Engage with audiences, respond to comments &amp; messages, and foster active community interactions.
 
 
 
 Integrated Campaign Execution
 
 
 Support end-to-end execution of 360&deg; marketing campaigns encompassing digital channels, influencer partnerships, events, and email marketing.
 
 
 Work cross-functionally with internal stakeholders and external vendors to ensure timely and effective delivery.
 
 
 Contribute ideas for demand-generation and brand-building activities across touchpoints.
 
 
 
 Research &amp; Insights
 
 
 Conduct market and competitor research to identify trends, engagement patterns, and audience needs.
 
 
 Apply insights to optimize content performance and inform campaign planning.
 
 
 
 Analytics &amp; Reporting
 
 
 Track KPIs across content and social channels, analyze performance data, and present actionable insights for continuous improvement.
 
 
 Leverage analytics tools to measure reach, engagement, conversions, and sentiment.
 
 
 
 Brand Management
 
 
 Ensure consistency in brand message, tone, and visual identity across communications.
 
 
 Assist in developing narrative frameworks and content guidelines for brand storytelling.
 
 
 
 What You Bring
 
 
 Bachelor&rsquo;s degree in Marketing, Media, Communications, Journalism, or a related discipline.
 
 
 2&ndash;4 years of experience in digital marketing, content development, or social media management.
 
 
 Strong writing and storytelling skills with a portfolio of published or publicly visible work.
 
 
 Hands-on experience with social tools, scheduling platforms, and analytics dashboards.
 
 
 Creative thinking, problem-solving ability, and comfort working in a fast-paced environment.
 
 
 Ability to independently manage deadlines and collaborate fluidly with multidisciplinary teams.
 
 
 
 Core Skills
 
 
 Content Strategy
 
 
 
 <ul>
 <li>
 Social Media Management
 </li>
 <li>
 Content Writing
 </li>
 <li>
 Digital Campaigns
 </li>
 <li>
 Community Engagement
 </li>
 <li>
 Analytics
 </li>
 <li>
 Brand Communication
 
 
 
 
 </li>
 </ul>
</div>

Digital Content & Social Media Specialist

Lyxel&Flamingo (L&F)

<div>
 
 
 Designation &ndash; Media Account Manager
 
 
 
 
 Location &ndash; Andheri East, Mumbai
 
 
 
 
 Days of working &ndash; 5 (Sat&amp; Sun fixed off)
 
 
 
 
 
 
 
 Role Overview-
 
 
 
 The Media Account Manager will oversee and manage client relationships and digital marketing campaigns for the agency&rsquo;s diverse client portfolio. The role involves strategizing, executing, and optimizing digital media campaigns, with a focus on driving client results through paid search, display advertising, social media marketing, and other digital channels. The Account Manager is a crucial point of contact for clients and will work closely with internal teams to ensure campaigns are delivered on time, within budget, and in alignment with client goals.
 
 
 
 
 
 
 Key Responsibilities-
 
 
 
 
 Client Relationship Management:
 
 
 <ul>
 <li>
 Build and maintain strong, long-term relationships with clients.
 </li>
 <li>
 Serve as the primary point of contact for clients and provide excellent customer service.
 </li>
 <li>
 Understand client business objectives and translate them into digital marketing strategies.
 </li>
 <li>
 Conduct regular check-ins with clients to provide updates, gather feedback, and manage expectations.
 </li>
 </ul>
 
 
 Campaign Strategy and Execution:
 
 
 <ul>
 <li>
 Develop and execute comprehensive digital media strategies across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
 </li>
 <li>
 Oversee the creation and execution of digital campaigns that align with client goals (brand awareness, lead generation, conversion, etc.).
 </li>
 <li>
 Manage budget allocations and bid strategies for paid media campaigns.
 </li>
 <li>
 Collaborate with internal teams (creative, analytics, content, etc.) to ensure campaigns meet client specifications and objectives.
 </li>
 </ul>
 
 
 Campaign Optimization and Reporting:
 
 
 <ul>
 <li>
 Regularly monitor campaign performance, analyze key metrics, and implement optimizations to improve ROI.
 </li>
 <li>
 Prepare performance reports for clients, providing clear insights and actionable recommendations.
 </li>
 <li>
 Manage ad budgets and recommend adjustments based on campaign performance.
 </li>
 </ul>
 
 
 Collaboration and Team Management:
 
 
 <ul>
 <li>
 Work closely with creative, content, and analytics teams to ensure campaigns are visually engaging and data-driven.
 </li>
 <li>
 Lead internal meetings to discuss campaign progress, challenges, and client feedback.
 </li>
 <li>
 Provide guidance and mentorship to junior account managers or coordinators.
 </li>
 </ul>
 
 
 Industry Knowledge and Innovation:
 
 
 <ul>
 <li>
 Stay up-to-date with industry trends, new tools, and digital marketing strategies.
 </li>
 <li>
 Proactively suggest new digital media opportunities and innovative strategies to clients.
 </li>
 </ul>
 
 
 
 
 
 Qualifications-
 
 
 <ul>
 <li>
 3-5 years of experience in digital marketing, with a focus on paid media, digital advertising.
 </li>
 <li>
 Previous experience in an agency environment is a plus.
 </li>
 </ul>
 
 
 
 
 
 
 About Lyxel&amp;Flamingo-
 
 
 
 
 Lyxel&amp;Flamingo is all in one Digital Marketing Solution for businesses at the intersection of art, design, and technology. Our multi-competence left brain-right brain approach create powerful solutions for brands in an increasingly disruptive world.
 
 
 We dig right into the business.
 
 
 
</div>

Media Account Manager (Google/Meta)

Nuvama Asset Management

<div>
 
 The Senior Risk Officer will lead and strengthen the AMC&rsquo;s risk management framework across investment, operational, market, credit, liquidity, and regulatory risks. The role involves strategic oversight, advanced analytics, and proactive engagement with business and investment teams to ensure that all risks are identified, measured, monitored, and mitigated effectively.
 
 
 
 
 
 Exp: 10+ years
 
 
 
 
 
 Job description:
 
 
 
 
 
 
 
 
 
 Enterprise &amp; Investment Risk Management
 
 
 <ul>
 <li>
 Lead the
 
 Enterprise Risk Management (ERM)
 
 framework across all business lines &mdash; mutual funds, PMS, and AIFs.
 </li>
 <li>
 Conduct
 
 portfolio risk assessments
 
 , including market, credit, liquidity, and concentration risk reviews.
 </li>
 <li>
 Develop and maintain
 
 risk matrices, KRIs, risk appetite statements
 
 , and
 
 scenario analysis
 
 for investment portfolios.
 </li>
 <li>
 Design and implement
 
 stress-testing and back-testing frameworks
 
 for investment and liquidity risk.
 </li>
 <li>
 Review new product proposals from a risk perspective and provide risk opinions to the Product Approval Committee.
 </li>
 </ul>
 
 
 
 
 
 2. Operational &amp; Regulatory Risk
 
 
 <ul>
 <li>
 Identify and assess operational risks across functions (investment operations, fund accounting, custody, RTA, IT, outsourcing, etc.).
 </li>
 <li>
 Implement a robust
 
 Operational Risk Event Reporting (ORER)
 
 and incident-tracking process.
 </li>
 <li>
 Ensure
 
 regulatory risk compliance
 
 with SEBI (MF / PMS / AIF), AMFI, and internal risk policies.
 </li>
 <li>
 Support
 
 Business Continuity Planning (BCP)
 
 and
 
 Disaster Recovery (DR)
 
 testing.
 </li>
 </ul>
 
 
 
 
 
 3. Governance &amp; Reporting
 
 
 <ul>
 <li>
 Prepare
 
 monthly and quarterly risk dashboards
 
 and reports for the
 
 Risk Management Committee
 
 ,
 
 Board
 
 , and
 
 CRO
 
 .
 </li>
 <li>
 Track
 
 limit breaches, risk exceptions
 
 , and ensure timely closure of mitigation actions.
 </li>
 <li>
 Coordinate with
 
 Internal Audit
 
 ,
 
 Compliance
 
 , and
 
 Investment Risk
 
 teams for cross-functional risk reviews.
 </li>
 <li>
 Support Board presentations and contribute to
 
 policy formulation and review cycles
 
 .
 </li>
 </ul>
 
 
 
 
 
 4. Data, Analytics &amp; Risk Systems
 
 
 <ul>
 <li>
 Drive adoption of
 
 risk analytics tools and dashboards
 
 (e.g., Power BI, Excel VBA, Python-based analytics preferred).
 </li>
 <li>
 Integrate
 
 quantitative risk measures
 
 into portfolio and operational monitoring (e.g., VaR, tracking error, stress metrics).
 </li>
 <li>
 Continuously improve automation, data accuracy, and timeliness of risk reporting.
 </li>
 </ul>
 
 
 
 
 
 5. Culture &amp; Leadership
 
 
 <ul>
 <li>
 Act as a
 
 risk business partner
 
 to investment, product, and operations heads &mdash; enabling informed decision-making.
 </li>
 <li>
 Promote a
 
 risk-aware culture
 
 through workshops, training, and risk communications.
 </li>
 <li>
 Mentor junior analysts within the risk function.
 </li>
 </ul>
 
 
 
 
 Qualification:
 
 
 
 
 <ul>
 <li>
 Postgraduate degree in
 
 Finance, Economics, Business Administration, or Commerce
 
 (MBA / PGDM preferred).
 </li>
 <li>
 Professional certifications such as
 
 FRM (GARP)
 
 ,
 
 CFA
 
 , or
 
 PRM
 
 highly desirable.
 </li>
 <li>
 Experience in a
 
 risk, compliance, or investment oversight
 
 role within an AMC, PMS, AIF, or large financial institution.
 </li>
 </ul>
 
 
</div>

Risk Officer - Asset Management

FCB Kinnect

<div>
 
 
 Why This Role Rocks
 
 
 
 You won&rsquo;t just be running ads&mdash;you&rsquo;ll be running impact.
 
 
 
 
 
 As a Media Executive, you&rsquo;ll be at the heart of performance-led campaigns, turning audience insights into scroll-stopping results. From ad creation to optimization, you&rsquo;ll learn how to make every click count&mdash;while growing your expertise across some of the world&rsquo;s biggest platforms.
 
 
 
 
 
 
 The Impact You&rsquo;ll Drive
 
 
 <ul>
 <li>
 Plan, launch, and optimize paid media campaigns across Google, Meta, LinkedIn, and emerging platforms
 </li>
 <li>
 Write compelling copy and visual briefs that power high-performing creatives
 </li>
 <li>
 Track campaign KPIs and budgets (up to ₹10 Cr), ensuring efficient delivery and ROI
 </li>
 <li>
 Run A/B tests, interpret metrics, and share actionable insights to scale performance
 </li>
 <li>
 Stay sharp on platform updates, trends, and new formats to keep campaigns competitive
 </li>
 <li>
 Collaborate with strategy, design, and client teams to ensure campaign alignment and innovation
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Bring
 
 
 <ul>
 <li>
 1&ndash;2 years of experience in paid media campaign management
 </li>
 <li>
 Hands-on proficiency with Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics dashboards
 </li>
 <li>
 Exposure to GenAI tools for planning, copy generation, or performance benchmarking
 </li>
 <li>
 Understanding of audience targeting, bidding strategies, ad placements, and funnel optimization
 </li>
 <li>
 A balance of data smarts and creative thinking
 </li>
 <li>
 Great communication skills and the ability to troubleshoot performance challenges on the go
 </li>
 <li>
 A Bachelor's or Master&rsquo;s degree in Marketing, Business, or related fields
 </li>
 </ul>
</div>

Media Executive

Explore 344+ Campaign management analysts credit analytics campaign management in Mumbai this December. Find roles across top companies and apply now to boost your career.