manager - digital marketing Jobs in Mumbai India

manager - digital marketing

marketing manager

project manager

project manager coordinator Jobs in Mumbai India

project manager coordinator

campaign manager

Nykaa

<div>
 
 
 Job Overview:
 
 
 
 
 
 
 We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding of customer lifecycle management.
 
 
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Retention Strategy Development:
 
 
 <ul>
 <li>
 Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement.
 </li>
 <li>
 Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication.
 </li>
 </ul>
 
 
 
 
 
 Campaign Management:
 
 
 <ul>
 <li>
 Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage.
 </li>
 <li>
 Optimize campaigns across email, SMS, push notifications, and in-app messaging.
 </li>
 <li>
 A/B test campaigns to determine what drives the best engagement and retention.
 </li>
 </ul>
 
 
 
 
 
 Data Analysis &amp; Reporting:
 
 
 <ul>
 <li>
 Monitor campaign performance and derive actionable insights using analytics tools.
 </li>
 <li>
 Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels.
 </li>
 </ul>
 
 
 
 
 
 Collaboration:
 
 
 <ul>
 <li>
 Work closely with product, content, and marketing teams to align retention efforts with overall business goals.
 </li>
 <li>
 Partner with the design team to create engaging creatives and messaging.
 </li>
 </ul>
 
 
 
 
 
 Tool Expertise:
 
 
 <ul>
 <li>
 Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns.
 </li>
 <li>
 Stay updated with the latest features of these platforms and implement best practices.
 </li>
 </ul>
 
 
 
 
 
 Customer Insights:
 
 
 <ul>
 <li>
 Gather and interpret customer feedback to improve retention strategies.
 </li>
 <li>
 Identify patterns and trends in customer behavior to predict churn and take proactive measures.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge and Skill / Qualification Requirements:
 
 
 
 
 
 <ul>
 <li>
 1&ndash;3 years of experience in retention marketing or customer lifecycle management.
 </li>
 <li>
 Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory.
 </li>
 <li>
 Strong analytical skills and a data-driven mindset.
 </li>
 <li>
 Familiarity with segmentation, A/B testing, and campaign optimization.
 </li>
 <li>
 Excellent communication skills with a focus on creating customer-centric strategies.
 </li>
 </ul>
 
 
</div>

Retention Marketing - Senior Executive - CRM

Franklin Templeton India

<div>
 At Franklin Templeton, we&rsquo;re driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that&rsquo;s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients&rsquo; achievements.
 
 
 
 Come join us in delivering better outcomes for our clients around the world!
 
 
 
 We are seeking a digital marketing professional to drive investor acquisition, engagement, and retention through data-driven campaigns, personalized communication, and seamless digital experiences. This role is pivotal in driving investor awareness, increasing transaction volumes, and enhancing experiences for both customers and distributors through data-driven campaigns, platform optimization, and cross-functional collaboration.
 
 
 
 Digital Acquisition &amp; Campaign Management
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize SEO, SEM, programmatic, social, and other performance marketing campaigns targeting defined investor segments.
 </li>
 <li>
 Drive conversion optimization to maximize ROI on marketing spend.
 </li>
 <li>
 Monitor campaign performance using analytics tools and adjust strategies in real time.
 
 
 </li>
 </ul>
 
 Data-Driven Engagement &amp; Retention
 
 
 
 <ul>
 <li>
 Utilize Customer Data Platforms (CDPs) and Business Intelligence (BI) models to deliver personalized email campaigns, notifications, and recommendations.
 </li>
 <li>
 Implement lifecycle marketing programs to engage investors and distributors meaningfully, increasing frequency and value of transactions.
 
 
 </li>
 </ul>
 
 Digital Platform Management &amp; Transformation
 
 
 
 <ul>
 <li>
 Oversee website, landing pages, GA, and analytics dashboards for insights and usability improvements.
 </li>
 <li>
 Lead initiatives to simplify investor journeys, enhance platform intuitiveness, and reduce friction in transactions.
 </li>
 <li>
 Explore and implement AI-driven solutions to improve experience, personalization, and operational efficiency.
 
 
 </li>
 </ul>
 
 Cross - Functional Collaboration
 
 
 
 <ul>
 <li>
 Work closely with Agency partners, Product, Technology, and Operations teams to integrate digital marketing insights into platform enhancements.
 </li>
 <li>
 Provide performance dashboards to leadership to demonstrate impact on investor acquisition, engagement, and transactions.
 
 
 </li>
 </ul>
 
 Strategic Leadership &amp; Vision
 
 
 
 <ul>
 <li>
 Shape the digital marketing roadmap aligned with brand goals, investor behaviour trends, and competitive landscape.
 </li>
 <li>
 Champion a test-and-learn culture to drive innovation across channels and platforms.
 </li>
 <li>
 Stay abreast of emerging technologies, tools, and regulatory changes impacting digital marketing in BFSI
 
 
 </li>
 </ul>
 
 What ideal qualifications, skills &amp; experience would help someone to be successful?
 
 
 
 <ul>
 <li>
 Postgraduate degree in Management is preferred.
 </li>
 <li>
 8&ndash;10 years of experience in digital marketing, ideally within asset management or the broader BFSI sector.
 </li>
 <li>
 Strong analytical mindset with the ability to interpret data, market trends, and campaign performance.
 </li>
 <li>
 Ability to bridge storytelling, technology, and campaign logic - combining content, code, and customer insights.
 </li>
 <li>
 Understanding of compliance and regulatory frameworks in mutual fund marketing.
 </li>
 <li>
 Excellent communication and presentation skills, with the ability to influence stakeholders across levels.
 </li>
 <li>
 Experience with CDPs (e.g., Salesforce, Adobe Experience Platform) &amp;CMS platforms
 </li>
 <li>
 Familiarity with GA4, SEO tools (e.g., SEMrush, Ahrefs), Analytics tools and campaign platforms (Google Ads, Meta, DV360).
 </li>
 <li>
 NISM-Series-V-A: Mutual Fund Distributors Certification is mandatory.
 
 
 </li>
 </ul>
 
 Work Shift Timings - 9:00 AM - 6:00 PM IST
 
 
 
 '
 
 
 
 
 
 
 Experience our welcoming culture and reach your professional and personal potential!
 
 
 
 
 
 
 Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there&rsquo;s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.
 
 
 Hear more from our employees
 
 
 By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life&rsquo;s adventures, taking care of your family members, or making a positive impact in your community, we aim to have them covered.
 
 
 
 Highlights Of Our Benefits Include
 
 
 
 <ul>
 <li>
 Professional development growth opportunities through in-house classes and over 150 Web-based training courses
 </li>
 <li>
 An educational assistance program to financially help employees seeking continuing education
 </li>
 <li>
 Medical, Life and Personal Accident Insurance benefit for employees. Medical insurance also cover employee&rsquo;s dependents (spouses, children and dependent parents)
 </li>
 <li>
 Life insurance for protection of employees&rsquo; families
 </li>
 <li>
 Personal accident insurance for protection of employees and their families
 </li>
 <li>
 Personal loan assistance
 </li>
 <li>
 Employee Stock Investment Plan (ESIP)
 </li>
 <li>
 Annual recognition programme
 </li>
 <li>
 Volunteer services and paid time off for volunteering
 </li>
 <li>
 12 weeks Paternity leave
 </li>
 <li>
 Located in the heart of Mumbai in the One International Centre, with spectacular views of the buzzing city
 </li>
 <li>
 Walking distance of 100 meters from Western/Central railway station, accessible by road and local rail from all parts of the city
 
 
 </li>
 </ul>
 
 
 Learn more about the wide range of benefits we offer at Franklin Templeton
 
 
 
 
 Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
 
 
 Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.
</div>

Manager - Digital Marketing

Ecommerce Analyst

<div>
 
 
 Role Overview :
 
 Performance Marketing Manager/Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.
 
 
 
 
 
 
 
 
 
 Role Description :
 
 
 
 
 
 <ul>
 <li>
 Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
 </li>
 <li>
 Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
 </li>
 <li>
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
 </li>
 <li>
 Optimize install campaigns to improve cost per install, installation rates, post install performance.
 </li>
 <li>
 Manage all the programmatic campaigns &ndash; from ideation to media planning and optimization.
 </li>
 <li>
 Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
 </li>
 <li>
 Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
 </li>
 <li>
 Identify trends and insights, and optimize spend and performance based on the insights
 </li>
 <li>
 Plan, execute and measure experiments and conversion tests
 </li>
 <li>
 Collaborate with internal teams to create landing pages and optimize the user experience
 </li>
 <li>
 Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
 </li>
 <li>
 Instrument conversion points and optimizes user funnels
 </li>
 <li>
 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
 </li>
 <li>
 Managing budgets and financial for digital marketing initiatives for the organization.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge, Skills &amp; Qualification Requirements :
 
 
 
 
 
 <ul>
 <li>
 7&ndash;10 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms.
 </li>
 <li>
 Strong understanding of audience strategy, media planning, attribution models, and martech tools.
 </li>
 <li>
 Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
 </li>
 <li>
 Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.
 </li>
 <li>
 Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.
 </li>
 <li>
 Strategic thinker with a data-first approach to solving problems.
 </li>
 <li>
 Experimentative mindset with ability to test, iterate, and scale rapidly.
 </li>
 <li>
 Strong stakeholder management and collaboration skills across cross-functional teams.
 </li>
 <li>
 Capability to mentor and grow junior team members while fostering cross-business learning.
 </li>
 </ul>
 
 
</div>

Manager/Senior Manager Performance Marketing

Purplle.com

<div>
 
 Role Objective
 
 
 
 We are looking for a creative and detail-oriented VM Designer who will own the end-to-end design and execution support for GTM launches, seasonal VM campaigns, and store planograms. The role will act as a central creative backbone for all stores, supporting RVMs with timely, impactful, and consistent VM assets.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Creative Design &amp; Campaign Execution
 </li>
 <li>
 Design all GTM and seasonal creatives for VM campaigns across stores.
 </li>
 <li>
 Create campaign creatives, in-store collaterals, offer creatives, and communication layouts.
 </li>
 <li>
 Develop campaign videos for offers, launches, and seasonal activities.
 </li>
 <li>
 Ensure consistency of brand guidelines across all VM outputs.
 </li>
 <li>
 RVM Creative Support
 </li>
 <li>
 Act as the central creative support for RVMs for all VM-related design needs.
 </li>
 <li>
 Share ready-to-use creatives, adaptations, and execution guidelines.
 </li>
 <li>
 Provide quick turnarounds for urgent store-level creative requirements.
 </li>
 <li>
 Planogram &amp; Assortment Management
 </li>
 <li>
 Create and update planograms for:
 </li>
 <ul>
 <li>
 Skincare
 </li>
 <li>
 Haircare
 </li>
 <li>
 Makeup
 </li>
 <li>
 Other key categories
 </li>
 </ul>
 <li>
 Manage quarterly changeovers of planograms and creatives based on:
 </li>
 <ul>
 <li>
 Assortment changes
 </li>
 <li>
 New launches
 </li>
 <li>
 Performance and demand
 </li>
 </ul>
 <li>
 Content &amp; CMS Management
 </li>
 <li>
 Manage and update all VM creatives on the CMS software.
 </li>
 <li>
 Ensure centralized content control for all stores.
 </li>
 <li>
 Maintain correct versioning, naming, and timely uploads of creatives.
 </li>
 <li>
 Documentation &amp; VM Library
 </li>
 <li>
 Create and maintain a central VM library covering:
 </li>
 <ul>
 <li>
 Events
 </li>
 <li>
 Audits
 </li>
 <li>
 R&amp;Ms
 </li>
 <li>
 Campaign executions
 </li>
 </ul>
 <li>
 Organize images, videos, and documents for easy access and reference.
 </li>
 <li>
 Reporting &amp; Tracker Communication
 </li>
 <li>
 Compile and flash weekly trackers to RVMs covering:
 </li>
 <ul>
 <li>
 Store audits
 </li>
 <li>
 Campaign executions
 </li>
 <li>
 VM compliance status
 </li>
 </ul>
 <li>
 Support data visualization and structured reporting for VM reviews.
 
 </li>
 </ul>
 
 Key Skills &amp; Competencies
 
 
 
 <ul>
 <li>
 Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects preferred).
 </li>
 <li>
 Experience in retail VM design, planograms, and in-store communication.
 </li>
 <li>
 Basic understanding of CMS/content management tools.
 </li>
 <li>
 Ability to manage multiple campaigns and timelines.
 </li>
 <li>
 Strong coordination and communication skills with field teams (RVMs/AVMs).
 </li>
 <li>
 Eye for detail, layout, and commercial retail aesthetics.
 
 
 </li>
 </ul>
 
 Preferred Experience
 
 
 
 <ul>
 <li>
 2&ndash;5 years of experience in Retail VM / Brand Design / Store Communication.
 </li>
 <li>
 Experience in beauty, fashion, or FMCG retail is a plus.
 
 
 </li>
 </ul>
 
 About Company
 
 
 
 Founded in 2011, Purplle has emerged as one of India&rsquo;s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
 
 
 Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses&mdash;FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae&mdash;offering trend-driven, high-quality beauty essentials.
 
 
 What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
 
 
 In 2022, Purplle achieved unicorn status, becoming India&rsquo;s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
 
 
 With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India&rsquo;s booming beauty landscape, revolutionizing the way the nation experiences beauty.
</div>

Senior Executive - Visual Merchandiser

<div>
 
 
 Job Summary:
 
 
 
 We are seeking a creative generalist with strong visual design and presentation design capability to support BDO India strategic marketing and communication initiatives. The Assistant Manager Design will create high-quality visuals, presentations, and marketing collaterals that translate complex business ideas into clear, engaging, and brand-aligned communication.
 
 
 
 
 
 The role requires a balance of conceptual thinking, design craftsmanship, and the ability to work in a fast-paced, consulting-style environment.
 
 
 
 
 
 
 Role &amp; responsibilities
 
 :
 
 
 
 
 
 
 
 Design &amp; Creative Development
 
 
 
 <ul>
 <li>
 Develop high-quality marketing collaterals including brochures, flyers, posters, infographics, social media creatives, and logos.
 </li>
 <li>
 Create consulting-grade PowerPoint presentations, visual frameworks, data stories, and pitch decks for internal and external stakeholders.
 </li>
 <li>
 Translate complex business content into clear, structured, and visually engaging narratives.
 </li>
 <li>
 Maintain consistency with brand guidelines across all design outputs.
 </li>
 </ul>
 
 
 
 
 
 
 Visual Storytelling &amp; Campaign Support
 
 
 
 <ul>
 <li>
 Support visual narratives for campaigns, leadership communication, thought leadership publications, and brand-building initiatives.
 </li>
 <li>
 Partner with the Marcoms team to ideate and develop creative concepts aligned with business objectives.
 </li>
 <li>
 Contribute to the development of visual systems, templates, and design toolkits.
 </li>
 </ul>
 
 
 
 
 
 
 Brand &amp; Print Design
 
 
 
 <ul>
 <li>
 Create designs for office branding, large-format prints, merchandise, and event branding.
 </li>
 <li>
 Ensure all assets meet production specifications and maintain visual consistency.
 </li>
 </ul>
 
 
 
 
 
 
 Cross-functional Collaboration
 
 
 
 <ul>
 <li>
 Engage with internal stakeholders to understand requirements and propose relevant design solutions.
 </li>
 <li>
 Collaborate with subject matter experts to ensure accuracy, clarity, and strategic alignment.
 </li>
 <li>
 Present storyboards, layouts, and prototypes to communicate creative direction.
 </li>
 </ul>
 
 
 
 
 
 
 Execution &amp; Project Management
 
 
 
 <ul>
 <li>
 Manage multiple projects simultaneously, ensuring high-quality delivery within deadlines.
 </li>
 <li>
 Implement feedback effectively while maintaining design integrity.
 </li>
 <li>
 Uphold a high bar of creative excellence consistent with top consulting and professional services firms.
 </li>
 </ul>
 
 
 
 
 
 
 Video &amp; Motion
 
 
 
 <ul>
 <li>
 Support basic video editing or simple motion graphic needs when required (Premiere Pro / After Effects).
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelors degree in Design, Visual Communication, Fine Arts, Mass Media, or a related field.
 </li>
 <li>
 4&ndash;7 years of experience in graphic design, visual communication, or presentation design&mdash;preferably in consulting, professional services, or a fast-paced corporate environment.
 </li>
 <li>
 Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); strong expertise in PowerPoint is essential.
 </li>
 <li>
 Experience in creating brand-compliant marketing collaterals, presentations, and visual frameworks.
 </li>
 <li>
 Understanding of print production, layout design, and visual hierarchy.
 </li>
 <li>
 (Preferred) Exposure to motion graphics or basic video editing using Premiere Pro/After Effects.
 </li>
 <li>
 Strong portfolio showcasing high-quality design work across digital and print formats.
 </li>
 </ul>
 
 
</div>

Graphic Designer, Assistant Manager

Nap Chief

<div>
 
 
 Graphic Designer &ndash; Executive Level
 
 
 
 
 📍 Turbhe, Navi-Mumbai (On-site)
 
 
 
 
 📅 Experience:
 
 2&ndash;3 years (D2C / Fashion / Lifestyle / Creative Agency preferred)
 
 
 💰
 
 Salary:
 
 Competitive, based on experience
 
 
 
 
 
 
 About Nap Chief
 
 
 
 Nap Chief is a kidswear brand built on bold characters, premium fabrics, and playful storytelling. We design for kids who love to imagine and parents who care about style and quality. Creativity sits at the heart of everything we do.
 
 
 
 
 
 
 Role Overview
 
 
 
 We&rsquo;re looking for a Graphic Designer (Executive level) who enjoys visual storytelling and strong design execution. This is a hands-on role where you&rsquo;ll work closely with the marketing, product, and brand teams to bring campaigns, collections, and daily creatives to life.
 
 
 
 You&rsquo;ll also help shape how the brand looks and feels across platforms.
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 &bull;
 
 Design creatives for social media, website, ads, emailers, and marketplaces
 
 
 &bull; Support campaign launches, seasonal drops, and new product stories
 
 
 &bull; Create packaging creatives, lookbooks, postcards, and print materials
 
 
 &bull; Adapt brand visuals across formats while maintaining consistency
 
 
 &bull; Work closely with senior designers and marketing teams
 
 
 &bull; Manage multiple design requests and timelines
 
 
 &bull; Stay updated on D2C and fashion design trends
 
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 
 &bull; 2&ndash;3 years of graphic design experience
 
 
 &bull; A strong design portfolio
 
 
 &bull; Proficiency in Adobe Creative Suite, Canva, and basic Figma
 
 
 &bull; Good understanding of typography, colour, layout, and composition
 
 
 &bull; Ability to convert briefs into clean, on-brand designs
 
 
 &bull; Detail-oriented and comfortable in a fast-paced setup
 
 
 &bull; Open to feedback and eager to learn
 
 
 
 
 
 
 Why Join Nap Chief
 
 
 
 &bull; Work with a fast-growing D2C brand
 
 
 &bull; Exposure to end-to-end brand and campaign design
 
 
 &bull; Learn closely from senior creatives and founders
 
 
 &bull; Creative, collaborative work culture
 
 
 &bull; High visibility and ownership of your work
 
 
 
 
 
 
 📩 Interested?
 
 
 
 
 Send your resume and portfolio to iram@napchief.com or apply directly
 
 
</div>

Graphic Designer

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