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campaign manager

RELX Group

<div></div><div><div><div><div><div>About the Business</div></div><div></div><div><div>
For more than 20 years, Brightmine&trade;, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.</div><div></div><div>
With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.</div><div><br>
About the Role</div><div></div><div><i>
This is a hybrid position, which will require working from our New York City office every </i><i>Tuesday</i><i> and Wednesday.</i></div></div><div></div><div>
As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 500&ndash;7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing&rsquo;s contribution to revenue.</div></div><div></div><div><div>
You thrive at the intersection of strategy and execution, are passionate about data-driven marketing, and bring a deep understanding of the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that resonate, convert, and scale.</div><div><br>
You will be instrumental in evolving our segmentation and personalization capabilities in close cooperation with stakeholders in Brightmine and in our parent company LexisNexis Data Services.</div><div><br>
You are part of a global tribe of campaign managers in the U.S., U.K. and The Netherlands.</div></div><div></div><div><div><br>
Responsibilities</div></div><div></div><div><div><i>
Campaign Strategy &amp; Planning</i></div></div><div><ul><li><div>
Input to the US GTM strategy &amp; plan; redefine how we go to market in the 500-7500 employee space through an account-based approach</div></li></ul></div><div><ul><li><div>
Co-create and execute campaign strategies aligned with the US GTM plan and global marketing priorities. Continuously find and test new channels and methodologies through a cross functional commercial approach.</div></li></ul></div><div><ul><li><div>
Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact</div></li></ul></div><div><ul><li><div>
Segment and prioritize target accounts based on ICP, intent data, and buying signals</div></li></ul></div><div><ul><li><div>
Align campaign themes with Product, Content and Sales plays and with pipeline needs in close collaboration with multiple stakeholders across the business</div></li></ul></div><div></div><div><div><i>
Campaign Execution &amp; Management</i></div></div><div><ul><li><div>
Lead the end-to-end execution of integrated campaigns across email, paid media, webinars, content syndication, events and new initiatives; in close cooperation with stakeholders in Product Operations, Sales and Content</div></li></ul></div><div><ul><li><div>
Partner with internal teams (content, brand/design) to develop and curate compelling, persona-driven campaign assets through AI tooling</div></li></ul></div><div><ul><li><div>
Manage campaign timelines, budgets, and performance across channels using marketing automation and CRM tools</div></li></ul></div><div></div><div><div><i><br>
Partnership Marketing &amp; Enablement</i></div></div></div><div><div><ul><li><div>
Input to the Partnership marketing strategy</div></li></ul></div><div><ul><li><div>
Support the development and execution of co-marketing campaigns with strategic partners</div></li></ul></div><div><ul><li><div>
Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value</div></li></ul></div><div><ul><li><div>
Collaborate with, and input to, Product Operations for development of partner-facing campaign toolkits and assets</div></li></ul></div><div><div><i><br>
Performance Optimization &amp; Reporting</i></div></div><div><ul><li><div>
Monitor campaign performance and continuously optimize for engagement, conversion, and ROI</div></li></ul></div><div><ul><li><div>
Conduct A/B testing and experimentation to improve messaging, targeting and channel mix</div></li></ul></div><div><ul><li><div>
Deliver regular reporting and insights to stakeholders, using data to inform future strategy</div></li></ul></div><div><div><br>
<br>
<i>Cross-functional Collaboration</i></div></div><div><ul><li><div>
Work closely with Sales, SDRs, Product Marketing, and Analytics to ensure campaign alignment and lead quality</div></li></ul></div><div><ul><li><div>
Support the US Head of Marketing in delivering on pipeline and revenue contribution targets</div></li></ul></div><div><ul><li><div>
Collaborate closely with global marketing teams to share best practices and ensure brand consistency</div></li></ul></div><div><div><br>
<br>
<i>Market &amp; Audience Insights</i></div></div><div><ul><li><div>
Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging</div></li></ul></div><div><div><br>
<br>
Requirements</div></div><div><ul><li><div>
5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation</div></li></ul></div><div><ul><li><div>
Proven success in building and executing result focussed campaigns that drive awareness, engagement, and pipeline growth</div></li></ul></div><div><ul><li><div>
Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo)</div></li></ul></div><div><ul><li><div>
Experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua</div></li></ul></div></div><div><div><ul><li><div>
Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics</div></li></ul></div><div><ul><li><div>
Experience in highly data driven Commercial outreach in close cooperation with Sales</div></li></ul></div><div><ul><li><div>
Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of HR / Reward specific channels and prospect journeys, is a very big plus</div></li></ul><ul><li><div>
Strong commercial acumen and data-driven mindset</div></li></ul></div><div><ul><li><div>
Excellent project management and organizational skills</div></li></ul></div><div><ul><li><div>
Outstanding communication and collaboration abilities</div></li></ul></div><div><ul><li><div>
Creative thinker with a proactive, results-oriented approach</div></li></ul></div><div><ul><li><div>
Comfortable working in a fast-paced, matrixed environment</div></li></ul></div><div><ul><li><div>
Passion for digital innovation and marketing technology</div></li></ul></div><ul><li><div>
A constant curiosity about new MarTech, commercial data solutions and innovative commercial methodologies. Knowledge of ABM platforms, CDPs, and experimentation frameworks</div></li></ul><div><ul><li><div>
High quality campaign content creation through AI tooling and high-quality campaign content curation</div></li></ul></div><div></div><div><div><br>
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:</div><ul><li><div>
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits</div></li><li><div>
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan</div></li><li><div>
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs</div></li><li><div>
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity</div></li><li><div>
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits</div></li><li><div>
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts</div></li><li><div>
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice</div></li></ul></div></div><div></div>
The salary range provided in this posting is the base salary range for NYC:$88,900.00 - $148,000.00<div></div><div>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams <div>here</div>.</div><div></div><div>
Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
USA Job Seekers:</i></div><div><div>
EEO Know Your Rights</div>.</div></div>

Sr. Campaign Manager U.S.

The Sasha Group

<div><p><b>ABOUT VAYNERX</b></p>
<p>
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.</p>
<p><b>
ABOUT The Sasha Group</b></p>
<p>
The Sasha Group is a VaynerX company founded in 2019, infused with entrepreneurial DNA and built by folks with decades of Fortune 500 expertise. We teach, guide, and execute present-day brand building for ambitious businesses of all sizes to unlock meaningful growth. In a world that's constantly changing, we build brands that win hearts in our vision of a future full of beloved brands.</p>
<p>
In addition to marketing services, our education products provide knowledge, tactics, and strategies to business leaders through in-person and virtual events and weekly content delivery. We also offer consulting packages to guide businesses through their journeys with our expertise and network.</p>
<p><b>
In a Nutshell:</b></p>
<p>
The Media Manager drives digital media campaign success from strategy to execution. This hybrid role blends planning and hands-on buying, requiring expertise in developing and implementing innovative media strategies, leading a team, and delivering exceptional client results. The Media Manager acts as a key marketing partner to clients, providing strategic guidance, fostering relationships, and ensuring effective media investments.</p>
<p><b>
What You'll Do:</b></p>
<ul>
<li>Manage the full campaign lifecycle, from initial strategy and client consultation on media approaches, platform nuances, and ad operations (to maximize ROI) to hands-on buying, budget management, and ongoing performance optimization.</li>
<li>Develop and deliver comprehensive, data-driven media strategies that encompass planning, execution, and optimization across digital platforms to achieve client goals.</li>
<li>Oversee media plan execution, proactively identifying opportunities to improve campaign performance, troubleshooting issues, and managing ad technology vendors.</li>
<li>Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data-backed optimizations.</li>
<li>Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships.</li>
<li>Lead and mentor a team of Media Analysts and Senior Media Analysts, fostering growth, a collaborative culture, and high-quality work.</li>
<li>Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output.</li>
<li>Collaborate with internal teams (Insights &amp; Strategy, Creative, Project Management, Analytics) to develop omnichannel media strategies.</li>
<li>Contribute to agency growth by identifying opportunities to offer additional services to existing clients and introduce new clients.</li>
<li>Maintain relationships with media vendors and develop platform, publisher, and brand partnerships.</li>
</ul>
<p><b>What You've Got:</b></p>
<ul>
<li>4-5+ years of media agency experience managing and executing across digital platforms</li>
<li>Experience buying and planning across multiple digital media channels with depth in a majority of the following:</li>
<li><ul><li>Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok</li>
</ul></li><li>Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/DoubleVerify).</li>
<li>Strong analytical and problem-solving skills, with the ability to identify opportunities and recommend effective solutions.</li>
<li>Proficiency in Excel (pivot tables, V-LookUps, macros) and ability to work in-platform.</li>
<li>Ability to present complex information clearly and concisely, and distill actionable insights.</li>
<li>Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor.</li>
<li>Ability to work independently and manage multiple projects simultaneously.</li>
<li>Demonstrates a collaborative, empathetic, and proactive approach, building strong working relationships and fostering a positive team environment. Understands the importance of listening, valuing diverse perspectives, and supporting colleagues to achieve shared goals.</li>
<li>Exhibits a drive for continuous learning, improvement, and innovation, readily adapting to new technologies, industry trends, and evolving client needs. Embraces challenges as opportunities for professional development and seeks out ways to enhance skills and knowledge.</li>
<li>Possesses the ability to solve problems creatively and work effectively across teams, demonstrating strong communication, diplomacy, and conflict-resolution skills. Thrives in a fast-paced environment and contributes to a culture of shared success.</li></ul></div><p></p>

Media Manager (Media Buying / Planning)

Dentsu

<div></div><div><div>Job Description:</div><div>
The Commerce &amp; Retail Media team at Dentsu leads strategy, activation and optimizations for a large buy-side Retail Media client. We are looking for a detail-oriented, retail media&ndash;savvy professional to join our team supporting a large CPG client with a primary focus on Kroger and Albertsons retail media networks. As a Senior Associate, you will demonstrate the ability to strategize, plan, optimize and report client marketing campaigns across Kroger, Albertsons, and other retail media networks. You will be primarily Digital/Display focused. You will be responsible for media planning, working directly with clients and vendors, reporting, and ensuring the success of multi-channel campaign initiatives. Your responsibilities will include delivering reports, insights, and strategic projects, all while supporting the team in execution and staying within budget.</div><div></div><div>
You will report to the Associate Director, Commerce &amp; Retail Media, and will help manage an associate on the team.</div><div></div><div>
You Will:</div><ul><li><div>
Media Planning &amp; Strategy</div><ul><li><div>
Develop display and digital media plans across Kroger and Albertsons retail networks, aligning with client objectives and brand priorities.</div></li><li><div>
Translate client goals into effective media strategies that drive awareness, trial, and sales lift.</div></li><li><div>
Partner with retailer media representatives to evaluate new opportunities and pilot programs.</div></li></ul></li><li><div>
Campaign Management &amp; Execution</div><ul><li><div>
Oversee end-to-end campaign setup, trafficking, and execution within retail media platforms.</div></li><li><div>
Manage creative specifications, timelines, and delivery to ensure campaigns launch on time and accurately.</div></li><li><div>
Serve as day-to-day contact for campaign execution questions and troubleshooting.</div></li></ul></li><li><div>
Optimization &amp; Reporting</div><ul><li><div>
Monitor campaign pacing, delivery, and performance, making in-flight optimizations to improve ROI.</div></li><li><div>
Analyze results and provide actionable insights in client-facing reports and presentations.</div></li><li><div>
Identify test-and-learn opportunities to improve efficiency and performance over time.</div></li></ul></li><li><div>
Collaboration &amp; Communication</div><ul><li><div>
Partner with interna and external teams (client service, analytics, creative) to align campaign execution with larger brand strategies.</div></li><li><div>
Maintain strong working relationships with retailer media networks and vendor partners.</div></li><li><div>
Communicate performance results and strategic recommendations clearly to clients and senior stakeholders.</div></li></ul></li></ul><div></div><div>
Qualifications:</div><ul><li>
1+ years of experience in digital media planning/buying, with direct experience in retail media networks preferred.</li><li><div>
Hands-on experience with Kroger Precision Marketing and/or Albertsons Media Collective strongly preferred.</div></li><li><div>
Background in CPG brands, especially working with large clients.</div></li><li><div>
Strong excel skills, with the ability to identify trends and insights through data analysis</div></li><li><div>
Well-honed communication skills and working in the rapidly evolving world of Commerce &amp; Retail Media</div></li></ul><div></div><div>
The annual salary range for this position is $51,000 -$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.</div><div></div><div>
Benefits available with this position include:</div><ul><li><div>
Medical, vision, and dental insurance,</div></li><li><div>
Life insurance,</div></li><li><div>
Short-term and long-term disability insurance,</div></li><li><div>
401k,</div></li><li><div>
Flexible paid time off,</div></li><li><div>
At least 15 paid holidays per year,</div></li><li><div>
Paid sick and safe leave, and</div></li><li><div>
Paid parental leave.</div></li></ul><div></div><div>
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit <div>www.dentsubenefitsplus.com</div>.</div><div></div><div>
To begin the application process, please click on the &quot;Apply&quot; button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.</div><div></div><div>
#LI-AD2</div><div>
#LI-remote</div><div></div><div>
This is a remote position.</div><div></div><div>
Location:</div>
New York<div></div><div>
Brand:</div>
Carat<div></div><div>
Time Type:</div>
Full time<div></div><div>
Contract Type:</div>
Permanent<div></div><div><div><div>
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.</div></div><div></div><div><div><br>
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to <div>ApplicantAccommodations@dentsu.com</div> by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.</div></div></div></div>

Senior Associate, Commerce & Retail Media

American Express

<div><p>At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
</p><p>Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
</p><div>The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel &amp; Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.<br>
</div><div></div><div>The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
</div><p><b>Overview:
</b></p><p>The <b>Senior Analyst, Savings Marketing &ndash; Acquisition </b>will join a Deposits Marketing team focused on unlocking new revenue streams by expanding the number of relationships we have with our customers &ndash;specifically in the Banking space. This role will specifically be responsible for marketing to acquire new Savings account holders. This Senior Analyst will play a central role in the development of overall marketing strategy and building the campaign roadmap while partnering with teams across Marketing, Product, Product Development, Finance, Pricing, Compliance, and Analytics to bring these strategies to life.
</p><p>The role requires a customer-centric marketer who is motivated by working in an ever-changing environment and can pair creative, solution-oriented thinking with customer insights to create effective strategy and campaigns. This role is an opportunity to help deliver marketing for product whose success is critical to the overall success of the Amex business and requires a strong communicator + collaborator to help deliver the plan.
</p><p><b>Key Responsibilities:
</b></p><ul><li><p>Marketing Plan Development - Partner with multiple teams across the enterprise, including product teams, marketing teams, legal, compliance and risk, as well as external creative agencies to develop innovative marketing campaign plans with clear test &amp; learn strategy across channels such as email, web, mobile, and paid search.
</p></li><li><p>Campaign Execution Oversight - Partner with marketing execution, operations and data science to design segmentation and deploy on-time, compliant campaigns across channels &ndash; leading testing, proofing, and launches.
</p></li><li><p>Cross-Team Collaboration - Lead internal communications to enable greater speed and agility and improve marketer and broader working team experience.
</p></li><li><p>Marketing Performance Measurement - Lead the forecasting (R&amp;O), analysis, measurement and reporting out of campaign, channel, and business performance vs. forecast. Proactively identify key trends which can inform future campaigns.
</p></li></ul><p><b>Minimum Qualifications:
</b></p><ul><li><p>Passionate, data-driven marketer with ability to understand and translate data into action items that will drive performance to future marketing campaigns.
</p></li><li><p>Strong marketing know-how. Previous experience implementing marketing plans across channels in a fast-paced and results-driven team.
</p></li><li><p>Natural teammate with strong and effective communication skills who can work collaboratively on diverse cross-functional teams.
</p></li><li><p>Strong planning and organization with ability to lead highly interdependent, complex initiatives and keep various workstreams on track.
</p></li><li><p>Creative problem solver with a bias for action and proven ability to adapt when priorities change.
</p></li><li><p>Comfortable in white space and creates structure from unknown
</p></li><li><p>Experience leading Forecasting (R&amp;O) is a plus
</p></li><li><p>Strategy and campaign oversight on Email and Direct Mail are a plus
</p></li><li><p>Bachelor's Degree Required
</p></li></ul><p>Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
</p><p>The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.
</p><p>We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
</p><ul><li>Competitive base salaries
</li><li>Bonus incentives
</li><li>6% Company Match on retirement savings plan
</li><li>Free financial coaching and financial well-being support
</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits
</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
</li><li>Free and confidential counseling support through our Healthy Minds program
</li><li>Career development and training opportunities
</li></ul><p>For a full list of Team Amex benefits, visit our Colleague Benefits Site .
</p><p>American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
</p><p>We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
</p><p>US Job Seekers - Click to view the &ldquo; Know Your Rights &rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
</p><p>Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.</p></div>

Senior Analyst, Savings Marketing – Acquisition

Blue State

<div><h2 class="jobSectionHeader"><b>What to know</b></h2>
<p><b>
Develop and execute game-changing media strategies that tie engagement to the bottom line. </b>As Senior Media Strategist, you'll develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between).</p>
<p>
This may be the right role for you if you're someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and translating a client's business objectives into a tactical media plan. You're used to spending most of your day speaking in acronyms &mdash; terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary &mdash; and you know how to explain them to clients and teammates.</p>
<p>
You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.</p>
<h2 class="jobSectionHeader"><b>
The company</b></h2>
<p>
Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds,Blue State is an independent agency with 150+ employees in the US and London.</p>
<h2 class="jobSectionHeader"><b>
A day in the life</b></h2>
<ul><li><b>Develop media plans and recommendations </b>for a range of assigned clients by translating their strategic visions into media objectives<b> </b>to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.</li>
<li><b>Analyze ongoing and historical performance data </b>to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization.</li>
<li><b>Have a strong POV on measurement, attribution, and conversion tracking, </b>and apply that knowledge to strategic recommendations and ongoing campaign management.</li>
<li><b>Participate in (and frequently lead) client-facing interactions </b>to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives</li>
<li><b>Work collaboratively with other internal or external teams,</b> including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.</li>
<li><b>Keep us up to date with the latest digital media trends </b>by maintaining relationships with media partners and engaging in media R&amp;D projects</li>
</ul><h2 class="jobSectionHeader"><b>What we offer</b></h2>
<ul><li>Unlimited time-off (inclusive of sick, personal, and vacation days)</li>
<li>$1,250 annually in professional development funds</li>
<li>Competitive health, dental, and vision insurance</li>
<li>Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits</li>
<li>Flexible and health savings accounts</li>
<li>401K &amp; employer match</li>
<li>Generous paid holiday schedule</li>
<li>12-week fully-paid parental leave for all parents-to-be</li>
<li>Short-term and long-term disability insurance</li>
<li>Pre-tax commuter benefits</li>
<li>Remote work flexibility</li>
</ul>
<p>We approach in-office working with a hybrid model. On-site presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person.</p>
<p>
The salary range for this position is $88,000-$101,000; compensation will be commensurate with experience.</p>
<h2 class="jobSectionHeader"><b>
Some things we're looking for</b></h2>
<ul><li>4-6 years experience in cross-channel media planning, including a mix of digital and traditional media</li>
<li>Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals.</li>
<li>Deep understanding of all aspects of media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used</li>
<li>Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.</li>
<li>Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting.</li>
<li>Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.</li>
<li>A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we're always making progress.</li>
<li>A testing evangelist - no result is ever a problem as long as we can learn and improve in future.</li>
<li>Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect.</li>
</ul>
<p>At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities &mdash; women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between &mdash; to apply. Even if you don't think your current skill set checks every box, but this role seems to align with your strengths, we want to hear from you.</p>
<p>
Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the <b>subject line: Accommodation Request</b> to get started.</p>
<p>
This position is part of the CWA collective bargaining unit; ie, the Blue State Union.</p><div><p>
Your privacy is important to us. You can find out more information on how we handle your data for recruiting purposes in our Privacy Policy for Recruitment.</p></div></div>

Senior Media Strategist, Planning

Adobe

Our Company
<br><br>
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
<br><br>
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
<br><br>
The Opportunity
<br><br>
Adobe's Education Engagement Marketing team exists to drive the long-term use of Adobe's tools with students and universities. We develop and deliver Adobe's global engagement marketing plans, with a particular focus on Adobe Express and PDF Spaces .
<br><br>
We’re looking for a creative and trend-savvy marketer, who thrives on bringing ideas to life and making things happen! This role will be pivotal in driving monthly active usage (MAU) and brand affinity among US students through scalable campaigns and on-the-ground experiences.
<br><br>
To succeed in this role, you’ll need a deep understanding of campus life and student culture, a willingness to be present in person in these environments , impeccable attention to detail, and the ability to bring fresh, strategic ideas to the table. You’ll be comfortable navigating fast-paced environments, collaborating across teams, and delivering work that’s both bold and impactful.
<br><br>
What you'll Do
<br><br>
Campaign Strategy and Execution
<br><br>
Drive the end-to-end development of student-focused engagement campaigns – from initial concept and creative direction to rollout and performance analysis – ensuring all initiatives resonate culturally, align with key moments in time, and put students at the centre.
<br><br>
Shape and deliver compelling programs that connect with university students across the US, using a mix of channels and formats to build awareness and drive adoption of Adobe tools.
<br><br>
Campus Experiential and Events
<br><br>
Craft and deliver high-impact experiential activations at major campus moments that engage and encourage usage of Adobe tools in student life.
<br><br>
Build relationships with student organizations and university partners to extend campaign reach and relevance.
<br><br>
Cross-Functional Collaboration
<br><br>
Work closely with global and local teams across product marketing, customer success, and strategic development to align messaging and priorities.
<br><br>
Collaborate with internal team members and external partners to ensure smooth delivery and impact .
<br><br>
Reporting and Insights
<br><br>
Track and analyze performance across digital and physical channels.
<br><br>
Provide regular reporting on critical metrics, insights, and opportunities for optimization.
<br><br>
Budget Management
<br><br>
Manage allocated budgets to improve impact and efficiency.
<br><br>
Provide data-driven recommendations to support additional investment and strategic growth.
<br><br>
Key Skills & Qualifications
<br><br>
8 + years of experience in integrated marketing, event execution, and digital campaigns to engage B2C and B2B2C audiences .
<br><br>
Proven ability to deliver campaigns and activations that resonate with student audiences, either agency or client-side. Passionate about student culture and knows how to connect authentically with 18-24 year olds .
<br><br>
Strong project management and communication skills, with the ability to build visual decks to support your ideas.
<br><br>
Data-savvy and able to translate performance into actionable insights.
<br><br>
Comfortable balancing multiple projects and working with diverse teams.
<br><br>
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $110,800 -- $209,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
<br><br>
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
<br><br>
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
<br><br>
<b>State-Specific Notices:</b><br>
<b>California :</b><br>
Fair Chance Ordinances
<br>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
<br><br>
<b>Colorado:</b><br>
Application Window Notice
<br><br>
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
<br><br>
<b>Massachusetts:</b><br>
Massachusetts Legal Notice
<br>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
<br><br>
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
<br><br>
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

US Student Engagement Marketing Manager

LexisNexis Risk Solutions

<div></div><div><div><div>About the Business</div></div><div></div><div><div>
For more than 20 years, Brightmine&trade;, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.</div><div></div><div>
With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.</div><div></div><div><br>
About the Role</div><div></div><div><i>
This is a hybrid position, which will require working from our New York City office every </i><i>Tuesday</i><i> and Wednesday.</i></div></div><div></div><div>
As the Sr. U.S. Performance Marketing Manager, you will be responsible for developing and executing high-impact digital marketing campaigns that generate Brand visibility, qualified leads, drive conversions, and maximize ROI across US companies with 500&ndash;7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in shaping our performance marketing strategy, executing it and driving marketing&rsquo;s contribution to revenue.</div><div></div><div>
You thrive at the intersection of analytics and creativity, are passionate about consistently optimizing ROI of campaigns, and bring a deep understanding of paid media, conversion optimization, and the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that are targeted, scalable, and continuously optimized.</div><div></div><div>
You love the latest features and methodologies that platforms and media offer, and have the creativity to make good use of them.</div><div></div><div>
You are part of a global tribe of Performance Marketing professionals in the U.S., U.K., and The Netherlands operating as a team to achieve best results in all markets Brightmine serves.</div><div></div><div>
Responsibilities</div><div><i><br>
Performance Strategy &amp; Planning</i></div><ul><li><div>
Input to the US GTM strategy &amp; plan; define how we scale performance marketing in the 500&ndash;7,500 employee space</div></li><li><div>
Develop and execute paid media strategies across Google Ads, LinkedIn, Meta, and programmatic platforms</div></li><li><div>
Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact</div></li><li><div>
Segment and prioritize audiences using ICP, intent data, and behavioral signals</div></li><li><div>
Align performance campaigns with Product, Content, and Sales plays in close collaboration with stakeholders</div></li></ul><div><i><br>
Campaign Execution &amp; Optimization</i></div><ul><li><div>
Lead and execute the end-to-end execution of digital campaigns across paid search, paid social, display and retargeting; fully create and manage campaigns across multiple platforms</div></li><li><div>
Partner with internal teams (content, brand/design) to develop high-performing, persona-driven ad creatives and landing pages using tooling</div></li><li><div>
Manage campaign budgets, timelines, and performance using marketing automation, analytics, and CRM tools</div></li><li><div>
Conduct A/B testing and experimentation to improve messaging, targeting, and channel mix</div></li><li><div>
Continuously optimize campaigns for engagement, conversion, and ROI</div></li></ul><div><i><br>
Analytics &amp; Reporting</i></div><ul><li><div>
Monitor campaign performance and deliver regular reporting and insights to stakeholders</div></li><li><div>
Use data to inform strategy, forecast spend, and identify growth opportunities</div></li><li><div>
Collaborate with analytics and sales teams to ensure lead quality and attribution accuracy</div></li></ul><div><i><br>
Cross-functional Collaboration</i></div><ul><li><div>
Work closely with the wider Campaign team, Brand, Product Marketing, Sales, Analytics and our international Growth Hacking team to ensure campaign alignment and performance</div></li><li><div>
Support the US Head of Marketing in delivering on pipeline and revenue contribution targets</div></li><li><div>
Collaborate with global marketing teams to share best practices and ensure brand consistency</div></li></ul><div></div><div><i>
Market &amp; Audience Insights</i></div><ul><li><div>
Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging and targeting</div></li><li><div>
Leverage audience insights and competitive intelligence to refine performance strategies</div></li></ul><div></div><div>
Requirements</div><ul><li><div>
5+ years of B2B performance marketing experience, with a strong focus on paid media and conversion optimization</div></li><li><div>
Proven success in building and scaling digital campaigns that drive measurable results</div></li><li><div>
Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Business Manager, and programmatic DSPs</div></li><li><div>
Proficiency in leveraging 1st and 3rd party data to optimize ROI</div></li><li><div>
Familiarity with attribution models, lead scoring, and funnel metrics</div></li><li><div>
Experience in the HR technology, HR solutions space and/or the Reward data space is a strong plus</div></li><li><div>
Strong analytical mindset and commercial acumen</div></li><li><div>
Excellent project management and organizational skills</div></li><li><div>
Outstanding communication and collaboration abilities</div></li><li><div>
Creative thinker with a proactive, results-oriented approach</div></li><li><div>
Passion for digital innovation and marketing technology</div></li><li><div>
Constant curiosity about new MarTech, data solutions, and experimentation frameworks</div></li><li><div>
High-quality campaign content creation and curation through (AI) tooling</div></li><li><div>
Additional skills and experience in areas such as SEO, Database marketing, Native/Content Marketing, Growth Hacking, CDP, full campaign planning and creation are a big plus</div></li></ul><div></div><div>
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:</div><ul><li><div>
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits</div></li><li><div>
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan</div></li><li><div>
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs</div></li><li><div>
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity</div></li><li><div>
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits</div></li><li><div>
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts</div></li><li><div>
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice</div></li></ul><div></div>
The salary range provided in this posting is the base salary range for NYC:$88,900.00 - $148,000.00<div></div><div>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams <div>here</div>.</div><div></div><div>
Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
USA Job Seekers:</i></div><div><div>
EEO Know Your Rights</div>.</div></div>

Sr. Performance Marketing Manager U.S.

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