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cards new acquisitions sales specialist

PayTech Group

<div>
 
 Job Title:
 
 Cards New Acquisition &amp; Sales Specialist
 
 
 
 Term:
 
 12 months
 
 
 
 Location:
 
 Bahrain
 
 
 
 Division:
 
 Retail Banking/ Cards &amp; Payments
 
 
 
 Reports to:
 
 Head of Cards
 
 
 
 Relevant experience:
 
 
 
 <ul>
 <li>
 10 - 15 Years Cards Sales
 </li>
 <li>
 Card Campaign Lauches
 </li>
 <li>
 Process/Policy Revamp
 
 
 
 </li>
 </ul>
 
 Mandatory requirements:
 
 
 
 <ul>
 <li>
 Experience of heading sales, launching campaigns, managing sales channels and acquisition for credit cards
 </li>
 <li>
 Knowledge of cards (Debit, Credit and Prepaid) and key metrics
 
 
 
 </li>
 </ul>
 
 PURPOSE OF THE PROJECT
 
 
 
 The Credit Card New Sales &amp; Acquisition Product Manager will drive growth of the issuers credit card portfolio in Bahrain through data-driven sales strategies, optimized acquisition funnels, targeted campaigns, distribution channel development, refined credit policies, and strong go-to-market execution.
 
 
 This role is responsible for increasing new-to-bank credit card sales, improving market share, and enhancing sales productivity, while collaborating with marketing, risk, analytics, and channel teams to deliver best-in-class acquisition performance.
 
 
 Key Activities
 
 
 
 Core Responsibilities And Accountabilities
 
 
 
 
 1. Acquisition Strategy &amp; Market Growth
 
 
 
 <ul>
 <li>
 Develop a comprehensive credit card new acquisition strategy, aligned with business goals and Bahrain market dynamics
 </li>
 <li>
 Conduct structured market and competitive analysis to identify penetration opportunities, customer segments, and gaps in the current market landscape.
 </li>
 <li>
 Define sales targets, growth levers, and acquisition KPIs across all channels.
 
 
 
 </li>
 </ul>
 
 2. Data Analytics &amp; Performance Optimization
 
 
 
 <ul>
 <li>
 Use portfolio analytics, channel performance data, and conversion insights to identify growth bottlenecks, optimize funnel performance, and refine targeting models.
 </li>
 <li>
 Work with analytics teams to develop performance dashboards, track sales conversion ratios, and monitor efficiency&mdash;consistent with data driven approaches seen in acquisition programs such as
 </li>
 <li>
 Translate insights into actionable recommendations for sales teams, credit, digital channels, and marketing.
 
 
 
 </li>
 </ul>
 
 3. Campaign Planning &amp; Execution
 
 
 
 <ul>
 <li>
 Design and execute acquisition campaigns across digital, in-branch, telesales, partnerships, and ecosystem channels, leveraging best practices from the region
 </li>
 <li>
 Own campaign concept development, offers, messaging, targeting, channel mix, and performance tracking.
 </li>
 <li>
 Partner with Marketing to produce collateral, landing pages, creatives, and content that elevate conversion rates.
 
 
 
 </li>
 </ul>
 
 4. Channel Development &amp; Optimization
 
 
 
 <ul>
 <li>
 Drive performance across all acquisition channels&mdash;branches, telesales, digital, aggregator partners, merchant tie-ups, employer programs, and events.
 </li>
 <li>
 Work with channel heads to define incentives, SLAs, performance metrics, and weekly review cadences.
 </li>
 <li>
 Identify new channel opportunities (e.g., partnerships, lead-gen platforms, fintech enablers) and develop scalable onboarding models
 
 
 
 </li>
 </ul>
 
 5. Credit Policy &amp; Risk Alignment
 
 
 
 <ul>
 <li>
 Collaborate with Credit Risk to optimize acquisition credit policies without compromising portfolio quality&mdash; supporting faster approvals, improved eligibility frameworks, and targeted risk models.
 </li>
 <li>
 Monitor approval rates, bad rates, and early delinquency trends to balance growth and risk.
 </li>
 <li>
 Lead policy A/B testing, segment-based thresholds, and pre-approved programs.
 
 
 
 </li>
 </ul>
 
 6. Sales Enablement &amp; Training
 
 
 
 <ul>
 <li>
 Develop and deliver training programs for channel partners, acquisition teams, tele-sales, and branch staff&mdash; aligned with best practices highlighted in sales augmentation programs
 </li>
 <li>
 Build product knowledge modules, pitch decks, objection-handling guides, and refresher content to boost sales productivity.
 </li>
 <li>
 Ensure acquisition teams articulate USP, offers, and competitive advantages clearly.
 
 
 
 </li>
 </ul>
 
 7. Marketing Communications &amp; Collateral
 
 
 
 <ul>
 <li>
 Work with Marketing to produce brochures, banners, digital assets, landing pages, email sequences, and SMS scripts that strengthen acquisition conversion.
 </li>
 <li>
 Ensure messaging accuracy, compliance, and alignment with product positioning&mdash;as reinforced by content governance roles seen in card teams.
 
 
 
 </li>
 </ul>
 
 8. Cross-functional Leadership
 
 
 
 <ul>
 <li>
 Partner with Finance, Credit, Risk, Digital, IT, Legal, Compliance, and Operations teams to ensure seamless implementation of acquisition initiatives&mdash;similar to multi-function coordination demonstrated in
 </li>
 <li>
 Lead acquisition-focused projects, from ideation to execution and performance reviews.
 </li>
 <li>
 Ensure stakeholder alignment, consistent communication, and timely issue resolution.
 
 
 
 </li>
 </ul>
 
 Knowledge And Experience
 
 
 
 <ul>
 <li>
 Bachelors or Masters degree in Business, Finance, Marketing, or related field.
 </li>
 <li>
 Strong understanding of card payments, processing systems, and regulatory environments.
 </li>
 <li>
 10 to 15 years of proven experience in sales management, product development, portfolio management, and cross-functional collaboration.
 </li>
 <li>
 Excellent analytical, communication, and stakeholder management skills.
 
 </li>
 </ul>
</div>

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