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consumer insights manager

Unilever

<div>
 Unilever is currently hiring
 
 R&amp;D Consumer Technical Insights Manager, Personal Care PTAB!
 
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that
 
 
 makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers
 
 
 and the communities around us. We are driven by our purpose: to make sustainable living commonplace,
 
 
 and it is our belief that doing business the right way drives superior performance. At the heart of what we
 
 
 do is our people &ndash; we believe that when our people work with purpose, we will create a better business
 
 
 and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible
 
 
 working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with
 
 
 the tools you need to shape your own future.
 
 
 
 About Personal Care Ptab Business Unit (bu)
 
 
 
 Personal Care (PC) business in PTAB is a large, profitable, growing market and thus represents a significant growth opportunity in Unilever. We have an ambition to double incremental turnover in the next 3 years, and we are accretive to overall PC Business Group (BG). We have a diverse geographical footprint spanning markets like Pakistan, Turkey, Arabia and Bangladesh.
 
 
 We see a clear opportunity to grow our core PC brands through market-making (driving penetration &amp; consumption), premiumization (upgradation), and drive competitiveness across channels.
 
 
 
 Job Scope
 
 
 
 Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are passionate about leading all aspects of CTI, Claims and Engagement for the PTAB program by bringing expertise, creativity and passion to ensure we deliver unmissable superior products to our consumers, then this role is just for you.
 
 
 
 What Will Your Main Responsibilities Be
 
 
 
 <ul>
 <li>
 Strategy
 </li>
 <li>
 Create and roll out a framework for consumer understanding &ndash; e.g. consumer habits, drivers of choice, new digital techniques
 </li>
 <li>
 Create multiyear consumer knowledge building programs
 </li>
 <li>
 Capability
 </li>
 <li>
 Create the capabilities that can be leveraged by the organization to deepen consumer knowledge
 </li>
 <li>
 Test and learn with new tools and techniques focusing on digital transformation
 </li>
 <li>
 Delivery
 </li>
 <li>
 Create integrated research plans for innovation/renovation/activation (Target definition, early-stage consumer evaluation of product/pack/claim/sensory) Sharpen problem statements
 </li>
 <li>
 Leverage market, consumer and sensory data to help identify new opportunities for superior products and claims and build roadmaps for the business
 </li>
 <li>
 Craft the research approach needed to deliver project objectives
 </li>
 <li>
 Conduct ideation and inspiration sessions for R&amp;D and the business
 </li>
 <li>
 Partner with the Demand Creation leads across PTAB to deliver competitive and compelling engagement content and storytelling/KBS for both the existing PTAB portfolio and new Innovations in a world of social-first activation.
 </li>
 <li>
 Work closely with CTI colleagues in the BG to ensure consumer insights from PTAB are fed-into the BG-led projects at the relevant stages.
 </li>
 <li>
 Partner the BG CTI team to define any relevant assessment plans for projects with PTAB in scope.
 </li>
 <li>
 Receive and deploy BG-led claims to maximize claims potential, analyze and mitigate risks and ensure alignment with PTAB countries.
 </li>
 <li>
 Leadership
 </li>
 <li>
 Manage, coach and develop the team, supporting them in the execution of the regional CTI program and creating a 1-PTAB CTI, Claims and Engagement capability.
 
 
 </li>
 </ul>
 
 What You Will Need To Succeed
 
 
 
 Experiences &amp; Qualifications &amp; Skills
 
 
 <ul>
 <li>
 Bachelor's degree in science, psychology, sensory science, market research or any of the Physical Sciences, Marketing or Business.
 </li>
 <li>
 Previous experience of working in CTI
 </li>
 <li>
 Strong stakeholder management, ability to influence &amp; business partnering.
 </li>
 <li>
 Excellent communicator / influencer (written &amp; verbal), with ability to both translate complex scientific ideas and hypothesis into key messages for stakeholders (brand, customer development, key opinion formers - regulators, trade and ultimately consumers)
 </li>
 <li>
 Ability to navigate complex global networks and lead multi-functional, multi-cultural teams spread across multiple geographies.
 </li>
 <li>
 Growth mindset, technical depth, agility and passion for high performance are critical
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
 </li>
 <li>
 You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context, and you are emotionally intelligent enough to motivate people to deliver what is needed.
 
 
 </li>
 </ul>
 
 Critical SOL (Standards of Leadership) Behaviors
 
 
 
 <ul>
 <li>
 PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
 </li>
 <li>
 PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
 </li>
 <li>
 TALENT CATALYST: Invests in people &ndash; coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
 </li>
 <li>
 PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
 </li>
 <li>
 CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
 </li>
 <li>
 BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
 
 
 </li>
 </ul>
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

R&D Consumer Technical Insights Manager, Personal Care PTAB

Şölen

<div>
 
 
 About Solen:
 
 
 
 
 
 
 &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 
 
 
 
 
 &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 
 
 
 
 
 Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 
 
 
 
 
 Now, we are looking for a
 
 Business and Consumer Insights Lead
 
 to join our dynamic Marketing team and help shape data-driven strategies that will drive our global growth.
 
 
 
 
 
 
 
 
 
 Role Overview
 
 
 
 As the Business and Consumer Insights Lead, you will play a critical role in turning data into actionable insights. You will be responsible for leading the consumer and market research agenda, synthesizing multiple data sources, and delivering strategic recommendations to inform brand, product, and commercial decisions. This position will report directly to the CMO and collaborate closely with cross-functional teams including Brand, Trade Marketing, Innovation, and Sales.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute the overall consumer insights and business strategies.
 </li>
 <li>
 Provide strategic input into brand and product strategies based on consumer and market understanding
 </li>
 <li>
 Identifies and leads analysis to land actionable insights with the business.
 </li>
 <li>
 Proactively seeking growth opportunities, developing analysis to provide insights and recommendations to senior stakeholders including the CMO and Executive Team
 </li>
 <li>
 Design and manage qualitative and quantitative research projects (e.g., U&amp;A, concept testing, brand tracking, segmentation, shopper studies)
 </li>
 <li>
 Analyze internal and external data sources to generate comprehensive business insights
 </li>
 <li>
 Partner with research agencies to ensure high-quality and cost-effective research delivery
 </li>
 <li>
 Leverage tools such as Nielsen, GfK, and social listening platforms for continuous market monitoring
 </li>
 <li>
 Develop dashboards and reports to communicate trends, opportunities, and risks
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Business, Marketing, Economics, Statistics, or a related field
 </li>
 <li>
 Minimum 10-12 years of relevant experience in consumer insights, market research, or business intelligence roles, preferably within the FMCG sector
 </li>
 <li>
 Strong expertise in both quantitative and qualitative research methodologies
 </li>
 <li>
 Excellent analytical, storytelling, and data visualization skills
 </li>
 <li>
 Proficiency in tools such as Excel, PowerPoint, Power BI, and SPSS; familiarity with Nielsen /GfK data is a plus
 </li>
 <li>
 High level of business acumen and strategic thinking
 </li>
 <li>
 Strong communication and stakeholder management skills
 </li>
 <li>
 Fluent in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 Why Join &Scedil;&ouml;len?
 
 
 <ul>
 <li>
 Join one of Turkey&rsquo;s most beloved and globally expanding FMCG companies
 </li>
 <li>
 Work in a fast-paced, innovative, and international environment
 </li>
 <li>
 Directly influence strategic decisions at the highest level
 </li>
 <li>
 Be part of a passionate and collaborative team
 </li>
 </ul>
 
 
</div>

Business and Consumer Insights Lead

Mattel EMEA

<div>
 
 CREATIVITY IS OUR SUPERPOWER.
 
 It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
 
 
 
 Job Purpose
 
 
 
 To lead the consumer and shopper insights function for the PEM region (Poland, Greece, Turkey, South Africa, Export Markets &amp; Middle East), ensuring alignment with the broader EMEA strategy. This role involves leading small team, managing insight projects, and developing strategic insights that inform brand and business decisions. The position works closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes. Agility in decision-making and the ability to influence stakeholders at all levels are key to the success of this role.
 
 
 Main Tasks and Accountabilities
 
 
 <ul>
 <li>
 Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.
 </li>
 <li>
 Transform Market Insights into strong strategic plans to unlock opportunities and maximize volume in the region
 </li>
 <li>
 Make decisive strategic recommendations based on consumer insights to inform PEM&rsquo;s brand strategy, marketing decisions, and business outcomes.
 </li>
 <li>
 Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.
 </li>
 <li>
 Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively.
 </li>
 <li>
 Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.
 </li>
 <li>
 Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.
 </li>
 <li>
 Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.
 </li>
 <li>
 Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.
 </li>
 <li>
 Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 University degree in social science, business administration, or a related field.
 </li>
 <li>
 At least 4-6 years of experience in a similar role, focused on strategy development and insights within a smaller region (PEM or similar).
 </li>
 <li>
 Experience in transforming Insights into powerful strategic plans to unlock opportunities and maximize business
 </li>
 <li>
 Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.
 </li>
 <li>
 Experience working in a matrix organization and aligning regional strategies with broader EMEA business goals.
 </li>
 <li>
 Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.
 
 
 </li>
 </ul>
 
 Skills Required
 
 
 
 <ul>
 <li>
 Strong leadership skills with the ability to manage a small team and make quick, informed decisions that drive key initiatives forward.
 </li>
 <li>
 Decisive and proactive in communicating insights to a range of stakeholders, including local leadership, brand teams, and research partners.
 </li>
 <li>
 Agility in decision-making and ability to pivot strategies quickly in a fast-paced environment.
 </li>
 <li>
 Exceptional influencing skills to engage and persuade stakeholders across different levels and departments, driving the adoption of insights-based strategies.
 </li>
 <li>
 Results-driven, self-motivated, with a strong ability to lead initiatives and act swiftly to meet business objectives.
 </li>
 <li>
 Excellent interpersonal skills, capable of managing relationships and fostering collaboration across different regions and departments.
 </li>
 <li>
 Strong project management skills with the ability to multitask and prioritize effectively in a dynamic environment.
 </li>
 <li>
 Experience working with syndicated data sources and research vendors, ensuring clarity and alignment on project goals.
 </li>
 <li>
 Understanding of marketing strategies, budgeting processes, and consumer behavior analysis.
 </li>
 <li>
 Proficient in MS Office, with experience in business intelligence tools (e.g., Tableau) being an advantage.
 </li>
 <li>
 Knowledge of local PEM languages and culture is valuable.
 
 
 </li>
 </ul>
 Don&rsquo;t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.
 
 
 
 How We Work
 
 
 
 We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 
 
 <ul>
 <li>
 We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
 </li>
 <li>
 We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
 </li>
 <li>
 We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
 
 
 </li>
 </ul>
 
 Our Approach to Flexible Work:
 
 
 We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
 
 
 
 Who We Are
 
 
 
 Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
 
 
 Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
 
 
 Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
 
 
 Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
 
 
 Videos to watch
 
 
 The Culture at Mattel
 
 
 Corporate Philanthropy
</div>

Commercial Intelligence & Insights Manager

Mattel, Inc.

<div>CREATIVITY IS OUR SUPERPOWER. It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Purpose:
To lead the consumer and shopper insights function for the PEM region (Poland, Greece, Turkey, South Africa, Export Markets &amp; Middle East), ensuring alignment with the broader EMEA strategy. This role involves leading small team, managing insight projects, and developing strategic insights that inform brand and business decisions. The position works closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes. Agility in decision-making and the ability to influence stakeholders at all levels are key to the success of this role. 
Main Tasks and Accountabilities:<ul><li>
Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.</li><li>
Transform Market Insights into strong strategic plans to unlock opportunities and maximize volume in the region</li><li>
Make decisive strategic recommendations based on consumer insights to inform PEM&rsquo;s brand strategy, marketing decisions, and business outcomes.</li><li>
Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.</li><li>
Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively.</li><li>
Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.</li><li>
Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.</li><li>
Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.</li><li>
Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.</li><li>
Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.</li></ul> 
What We&rsquo;re Looking For:<ul><li>
University degree in social science, business administration, or a related field.</li><li>
At least 4-6 years of experience in a similar role, focused on strategy development and insights within a smaller region (PEM or similar).</li><li>
Experience in transforming Insights into powerful strategic plans to unlock opportunities and maximize business</li><li>
Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.</li><li>
Experience working in a matrix organization and aligning regional strategies with broader EMEA business goals.</li><li>
Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.</li></ul>
Skills Required:<ul><li>
Strong leadership skills with the ability to manage a small team and make quick, informed decisions that drive key initiatives forward.</li><li>
Decisive and proactive in communicating insights to a range of stakeholders, including local leadership, brand teams, and research partners.</li><li>
Agility in decision-making and ability to pivot strategies quickly in a fast-paced environment.</li><li>
Exceptional influencing skills to engage and persuade stakeholders across different levels and departments, driving the adoption of insights-based strategies.</li><li>
Results-driven, self-motivated, with a strong ability to lead initiatives and act swiftly to meet business objectives.</li><li>
Excellent interpersonal skills, capable of managing relationships and fostering collaboration across different regions and departments.</li><li>
Strong project management skills with the ability to multitask and prioritize effectively in a dynamic environment.</li><li>
Experience working with syndicated data sources and research vendors, ensuring clarity and alignment on project goals.</li><li>
Understanding of marketing strategies, budgeting processes, and consumer behavior analysis.</li><li>
Proficient in MS Office, with experience in business intelligence tools (e.g., Tableau) being an advantage.</li><li>
Knowledge of local PEM languages and culture is valuable.</li></ul> 
Don&rsquo;t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles. 
 
How We Work: 
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:<ul><li>
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.</li><li>
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.</li><li>
We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.</li></ul>
Our Approach to Flexible Work: 
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are: 
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. 
 
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Videos to watch: 
The Culture at Mattel 
Corporate Philanthropy</div>

MediaMarkt Turkey

<div>
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree preferably in Engineering, Economics, or Management
 </li>
 <li>
 Good working knowledge of MS Office,
 </li>
 <li>
 Competency in data using tools such as Power BI, Tableu is a plus.
 </li>
 <li>
 Minimum 10 years experience in Customer Experience, Consumer Insights, or Market Research,
 </li>
 <li>
 Strong analytical skills and KPI tracking,
 </li>
 <li>
 Advanced level of English both verbal and written,
 </li>
 <li>
 Support open communication and feedback culture,
 </li>
 <li>
 Open to change and innovation.
 </li>
 </ul>
 
 
 
 
 
 Job Description:
 
 
 <ul>
 <li>
 Understanding, aggregating, and analyzing customer feedback from different platforms (NPS surveys, contact center, customer reviews, complaints, mystery shopper studies, ad-hoc customer research etc.),
 </li>
 <li>
 Investigating the root cause of customer pain points, bring actionable insights to improve end to end customer journey,
 </li>
 <li>
 Strictly monitoring CX KPIs and presents weekly and monthly results to management board and internal stakeholders,
 </li>
 <li>
 Guiding the cross-discipline teams regarding Customer Journey improvements and follow up the actions,
 </li>
 <li>
 Identifying and driving improvements in the customer experience strategy for all touch points (E-commerce, stores, after sales, other services etc.),
 </li>
 <li>
 Managing the journey across platforms, channels, and touch points,
 </li>
 <li>
 Preparing and providing customer experience trainings within the organization (Store openings, CEM trainings in existing stores, etc.),
 </li>
 <li>
 Providing the necessary support in the demands and needs of the CEMs in the stores regarding customer experience processes,
 </li>
 <li>
 Managing 3rd party agencies regarding all Market Research activities for MediaMarkt Turkey,
 </li>
 <li>
 Leading and coaching the CX team,
 </li>
 <li>
 Managing CX projects and be part of all customers faced projects within the organization,
 </li>
 <li>
 Collaborating with global CX team to improve reporting tools and bring local needs to their attention,
 </li>
 <li>
 Following best practices for Customer Experience in OmniChannel world and adapt relevant practices.
 </li>
 </ul>
 
 
 
 
 In our journey which is driven with our goal of becoming the first choice as the trusted retailer for tailored solutions in a tech-driven world, we are growing rapidly with more than 102 stores today in Turkey. With the strength of MediaMarktSaturn Retail Group as the number one consumer electronics retailer in Europe, we bring technology together with our customers and make their lives easier with the services we offer. If you are a person who likes to think, speak with data and take action, it is time to join us!
 
 
 Sustainable growth is possible with equal opportunities and different perspectives. As MediaMarkt Turkey, we take care to avoid any discrimination such as race, religion, gender, sexual orientation, disability status. We think that all candidates who apply to us should have transparent, fair and equal rights. By trying to be a role model in our sector, we believe in the power of diversity and inclusion which help us to grow together.
 
 
 By applying to this job posting, you acknowledge that the individuals provided as references may be contacted for reference checks and their contact information has been shared with their knowledge and consent. You also consent to the retention of the information you provided to the Company during your job application for up to 1 year, for the purpose of assessing your suitability for similar positions that may arise in the future, after which it will be disposed of. If you are unable to fulfill the reference commitment or if you do not wish your resume to be retained, you may inform us.
 
 
 
 For detailed information regarding protection of your personal data you may access the following link:
 
 
 
 
 Ki&scedil;isel verilerinizin i&scedil;lenmesine dair ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in a&scedil;a&gbreve;&inodot;da link i&ccedil;erisinde yer alan ayd&inodot;nlatma bildirimimizi inceleyebilirsiniz;
 
 
 
 
 &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metni
 
 
</div>

Customer Experience Department Manager

Google

<div><h3 class="jobSectionHeader">Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience. 
</li>
<li>4 years of experience in marketing, brand management, strategy consulting.</li>
<li>Ability to communicate in English and Turkish fluently to support client relationship management in this region.</li></ul> 
<h3 class="jobSectionHeader">
Preferred qualifications:</h3><ul>
<li>Experience in marketing technical products.</li>
<li>Ability to be a thinker who uses data-driven insights to craft compelling narratives and influence product strategy.</li>
<li>Ability to be a bias for action and a relentless focus on execution.</li>
<li>Ability to translate technical features into clear value propositions to various audiences (B2B and B2C).</li>
<li>Proven track record in product marketing, specifically developing go-to-market strategies that successfully drive product adoption and business growth.</li>
<li>Passion for Artificial Intelligence (AI).</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
 
 
We are seeking a Product Marketing Manager to join our dynamic team. This is a role for a true marketing athlete&mdash;a creative, analytical, and agile leader who is passionate about understanding what drives human behavior and business growth. You will not be tied to a single product line; instead, you will be a partner who can move fluidly between issues, from shaping the go-to-market for a new AI-powered Ads feature one quarter to driving adoption for a core consumer product the next. You are an Artificial Intelligence (AI) enthusiast and a first-principles thinker who can translate technology into compelling value for any audience Business-to-Business or Business-to-Consumer (B2B or B2C). If you excel at building relationships, grow in a fast-paced environment, and are driven to connect deep insights to tangible outcomes, this role will provide a unique opportunity to make a significant impact across Google.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.</div><div><h2 class="jobSectionHeader">
Responsibilities</h2><ul>
<li>Be the definitive expert on our users and customers, regardless of the product area. Uncover actionable insights about their needs, jobs-to-be-done, and purchase behaviors to inform product strategy and marketing execution.</li>
<li>Craft clear, compelling, and audience-agnostic narratives that connect our technology to fundamental user value and business outcomes. Develop positioning that differentiates our products in a crowded, AI-driven market.</li>
<li>Design and lead end-to-end go-to-market strategies for a variety of products and features and pilot, measure, and iterate on campaigns and programs across various set of channels to drive awareness, adoption, and business impact.</li>
<li>Act as a critical connective hub, building excellent relationships and influencing across Product, Engineering, Business, PR, and other teams to drive alignment and ensure seamless execution of initiatives.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Product Marketing Manager, Turkiye (Turkish, English)

NielsenIQ

<div>Company Description 
NIQ is the world&rsquo;s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights&mdash;delivered with advanced analytics through state-of-the-art platforms&mdash;NIQ delivers the Full View&trade;. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world&rsquo;s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook 
Job Description 
Please note that this role is for Black Sea Region (Trabzon - Erzurum- Samsun).
This managarial role supports field work activities enablement and administration trageting data driven field methodology compliance &amp; quality data collection validations based on QCT Analyst, insights. This role includes team management responsibilities.<ul><li>
Field Enablement and Administration</li><li>
Auditor support (Phone, chat with auditors)</li><li>
Visit planning activities/ Store visit re-assignments</li><li>
FW progress monitoring (RA, RRES, NIV, etc.)</li><li>
Conduct physical store check/control (including alternative checks during the extraordinary periods) if assigned by QCTA or other stakeholders.</li><li>
Panel controls (recruitment, TLS, PLS, etc.)</li><li>
Special projects coordination and status</li><li>
Store recruitment coordination and monitoring, and support in recruitment activity</li><li>
Provide support to internal and external clients field visits</li><li>
Support Auditors on improving store collaboration</li><li>
Field methodology compliance &amp; Quality collection maintenance</li><li>
Monthly/weekly quality action plans alignment with QCT Analyst</li><li>
On-the-ground action driven by QCT Analyst insights and periodic reports</li><li>
Report action points feedback and status to Delivery Leader and QCT Analyst</li><li>
Team management</li><li>
Resource management (Hiring, interviews, resignation, related paperwork)</li><li>
KPI monitoring &amp; compliance</li><li>
Provide on-the-job training and ad-hoc coaching of Auditors.</li><li>
Hardware management (Device preparation for Auditors)</li><li>
Finance and expense management</li></ul> 

Qualifications 
<ul><li>
College degree preferred (depending on the market minimum years of experience may be stated)</li><li>
Proficiency in Local language of markets in scope is required and English is preferred</li><li>
Knowledge of Field Audit Methodology, CDAR tools and processes (highly preferred)</li><li>
Professional maturity in relation to others and to work, which enable effectiveness while dealing with pressures and difficulties of a dynamic work environment</li><li>
Ability to come to an understanding of a situation, task, problem, opportunity</li><li>
Proficiency in collaboration tools (MS Office, Chat s/w)</li></ul> 

Additional Information<div></div> 
Our Benefits<ul><li>
Flexible working environment</li><li>
Volunteer time off</li><li>
LinkedIn Learning</li><li>
Employee-Assistance-Program (EAP)</li></ul>

About NIQ
NIQ is the world&rsquo;s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights&mdash;delivered with advanced analytics through state-of-the-art platforms&mdash;NIQ delivers the Full View&trade;. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world&rsquo;s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion</div>

Field Team Leader

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