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content marketing manager

Tersane İstanbul

<div>
 <p>
  <strong>
   Tersane &Idot;stanbul
  </strong>
  , the new coastal destination of the city set amid a unique heritage and the idyllic beauty of the Golden Horn. With its historic landmarks, unmatched blend of unique lifestyles and gastronomical delights, luxury homes and hotels, and a vibrant cultural calendar, Tersane &Idot;stanbul will enhance your quality of life and be your gateway to a thriving community that will connect Istanbul to the future.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Tersane &Idot;stanbul
  </strong>
  has a unique open-air luxury shopping experience for top international and local brands, a multilevel and all-weather retail link, a designer&rsquo;s hub hosting the concept stores tailored for generation Z, fashion festivals and more.
 </p>
 <p>
  <br/>
 </p>
 <p>
  To provide a satisfactory mix of hospitality, living, and retail spaces, Tersane Istanbul features three luxury hotels, including
  <strong>
   Rixos Tersane &Idot;stanbul
  </strong>
  and
  <strong>
   Ali&eacute;e &Idot;stanbul
  </strong>
  . Meanwhile, serviced apartments ranging from lofts to seaside mansions will become an attractive opportunity for those who would like to call Tersane Istanbul &ldquo;home.&rdquo; Each hotel at Tersane Istanbul will have a distinctive character and cater to a wide array of tastes. Providing resort-style luxury, these hotels will be inspired by the local culture, history, as well as community spirit of the area.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Digital Marketing Manager
  </strong>
  position at
  <strong>
   Tersane &Idot;stanbul
  </strong>
  will be responsible for overseeing Digital Performance at the entire facility.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Plan, develop and execute annual/monthly digital marketing plan including online distribution management, social media, paid advertising, mobile marketing, tracking and analysis.
  </li>
  <li>
   Manage strategy for the Hotel and restaurant partners&rsquo; social media channels, including content calendar creation, post scheduling and community management to curate engaging content that showcases Brand DNA while increasing audience size and engagement.
  </li>
  <li>
   Develop paid media briefs and manage schedule, content, and performance in tandem with agency.
  </li>
  <li>
   Works closely with each department at Hotel to identify and produce social media content opportunities.
  </li>
  <li>
   Review SEO ranking and reporting with corporate and agency to implement SEO improvements for Hotel website.
  </li>
  <li>
   Analyze sentiment metrics and own online reputation management, including all third-party sites for the Hotel&rsquo;s business segments.
  </li>
  <li>
   Drive online traffic through digital marketing campaign.
  </li>
  <li>
   Establish goals, measure performance of digital campaigns and assess against goals.
  </li>
  <li>
   Analyze return on investment of digital campaigns and utilize data to enhance digital marketing strategy.
  </li>
  <li>
   Perform Search Engine optimization / Search Engine Marketing functions to drive ROI and conversion rate from direct web bookings.
  </li>
  <li>
   Maintain hotel website and mobile app in multiple languages and coordinate enhancements to the site design and layout.
  </li>
  <li>
   Conduct regular audits to ensure website is optimized for high quality custom images, contents and links.
  </li>
  <li>
   Proofread all online marketing materials including website is optimized for high quality custom images, content, reservation templates, e-newsletters.
  </li>
  <li>
   Regularly audit content, images and star rating on OTAs and Meta Search sites.
  </li>
  <li>
   Execute OTA marketing and merchandising tactics as needed (eg; Expedia Travel ads). Build strong partnership with OTA partners.
  </li>
  <li>
   Maintain the image library and ensure that all online photo and video content, written content, promotions, advertising and other resort materials are in keeping with Rixos guidelines and reflect the highest level of professionalism in content and presentation.
  </li>
  <li>
   Stay up-to-date and communicate industry and competitive trends, with a focus in the international online travel landscape.
  </li>
  <li>
   Develop, execute, manage and analyze social media and digital marketing campaigns to support audience outreach and marketing goals for the resort.
  </li>
  <li>
   Manage and execute effective ads on Facebook, Instagram, Google and YouTube.
  </li>
  <li>
   Conduct a benchmark regularly with key competitors (local, national, international) and in the luxury space (travel, retail) to determine opportunities to improve our Digital position.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Skills
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Undergraduate and/or graduate degree.
  </li>
  <li>
   Five to seven years of experience in a digital marketing capacity including management of multiple social media handles.
  </li>
  <li>
   Fluent English communication proficiency.
  </li>
  <li>
   Experience in creating digital strategies to drive consumer engagement.
  </li>
  <li>
   Photography and video skills and an eye for aesthetic.
  </li>
  <li>
   Attention to detail and organization.
  </li>
  <li>
   Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
  </li>
  <li>
   Ability to manage third-party agencies, partners, and vendors.
  </li>
  <li>
   Proficient in Microsoft Office Suite.
  </li>
 </ul>
</div>


Digital Marketing Manager

Colgate-Palmolive

<div></div><div><div><div>Requisition ID <b>170706</b> - Posted <b>12/01/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div><div><div><b>Job Summary:</b></div>
<div>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</div>
<div>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</div>
<div>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</div>
<div>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</div>
<div><b>
Principal Duties and Responsibilities</b></div>
<ul>
<li><div><b>Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</div>
</li>
<li><div><b>Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</div>
</li>
<li><div><b>Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</div>
</li>
<li><div><b>Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</div>
</li>
<li><div><b>Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</div>
</li>
<li><div><b>Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</div>
</li>
<li><div><b>Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</div>
</li>
<li><div><b>Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</div>
</li>
<li><div><b>Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</div>
</li>
<li><div><b>Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</div>
</li>
<li><div><b>Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</div>
</li>
<li><div><b>Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</div>
</li>
<li><div><b>Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</div>
</li>
</ul><div><b>Education, Experience, &amp; Skill Requirements</b></div>
<ul>
<li><div><b>Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</div>
</li>
<li><div><b>5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</div>
</li>
<li><div><b>A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</div>
</li>
<li><div><b>Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</div>
</li>
<li><div><b>Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</div>
</li>
<li><div><b>Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</div>
</li>
<li><div><b>Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</div>
</li>
<li><div><b>Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</div>
</li>
<li><div><b>Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</div>
</li>
<li><div><b>Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</div>
</li>
<li><div><b>Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</div>
</li>
</ul><div>#LI-FS1</div></div><br>
</div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Social Media & Influencer Lead (170706)

<div>
 No Relocation Assistance Offered
 <br/>
 <br/>
 Job Number #170706 - Istanbul, Turkey, Turkey
 <br/>
 <br/>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
 <br/>
 <br/>
 Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 <br/>
 <br/>
 <strong>
  Job Summary:
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.
 <br/>
 <br/>
 This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.
 <br/>
 <br/>
 The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).
 <br/>
 <br/>
 This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.
 <br/>
 <br/>
 <strong>
  Principal Duties And Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead, define and implement change management across the division as we move into a social-first mind set - this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals
  </li>
  <li>
   Develop and execute a robust Social Media &amp; Influencer strategy tailored to our AED brands and markets to drive brand love, community growth, and conversion
  </li>
  <li>
   Partner with Division and Hub brand teams to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans
  </li>
  <li>
   Drive partnership and expertise with our agency partners across Division and Hubs to make sure that we are always working with the best partners and teams
  </li>
  <li>
   Oversee all organic and paid social media activities across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites
  </li>
  <li>
   Design, implement, and manage our comprehensive Influencer Marketing program, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers
  </li>
  <li>
   Guide the content creation in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio
  </li>
  <li>
   Monitor and optimize all paid social media campaigns (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners
  </li>
  <li>
   Conduct regular social listening and competitive analysis to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance
  </li>
  <li>
   Perform A/B testing on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement
  </li>
  <li>
   Define, monitor, and report on KPIs for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights
  </li>
  <li>
   Serve as the central in-house expert on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams
  </li>
  <li>
   Ensure strict compliance with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Education, Experience, &amp; Skill Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).
  </li>
  <li>
   5+ years of hands-on experience managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency
  </li>
  <li>
   A creative mindset with the ability to define a seamless creative approach across social, influencers and content
  </li>
  <li>
   Keen awareness of social media trends and how they can be translated into best-in-class social media strategies and content execution
  </li>
  <li>
   Proven track record of successfully building brand presence, engagement and managing complex paid social campaigns
  </li>
  <li>
   Expert knowledge of key social media analytics platforms (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools
  </li>
  <li>
   Experience using Influencer Management Platforms (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams
  </li>
  <li>
   Strong analytical skills with the ability to interpret platform data, identify content performance trends, and make data-driven decisions
  </li>
  <li>
   Strong communication, presentation, and collaboration skills, with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management
  </li>
  <li>
   Self-starter with a creative and experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance
  </li>
  <li>
   Results-driven and oriented toward driving measurable business outcomes from social media investments
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our Commitment to Inclusion
  <br/>
  <br/>
 </strong>
 Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
 <br/>
 <br/>
 <strong>
  Equal Opportunity Employer
  <br/>
  <br/>
 </strong>
 Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
 <br/>
 <br/>
 Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
 <br/>
 <br/>
</div>


Social Media & Influencer Lead

L'Oréal

<div>
 The world leader in beauty, present in 150 countries on five continents! Our 53 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more&hellip;
 <br/>
 <br/>
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st
 <strong>
  beauty-tech
 </strong>
 company all around the world!
 <strong>
  Beauty
 </strong>
 is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to
 <strong>
  create the beauty that moves the world!
  <br/>
  <br/>
 </strong>
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Dermatological Beauty
 <strong>
  Division!
  <br/>
  <br/>
 </strong>
 <strong>
  What You'll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   You will define and implement division strategic frame and KPI ambitions for Advocacy&amp;Influencer Marketing Pillar,
  </li>
  <li>
   You&rsquo;ll drive Onefluence agency (Influencer marketing agency) success and streamline business reporting
  </li>
  <li>
   You&rsquo;ll sustain strong alignment with Multidivisional Teams&rsquo; objectives, compliance and reporting
  </li>
  <li>
   You&rsquo;ll generate strong internal stakeholder engagement at all levels on the transformation journey
  </li>
  <li>
   You&rsquo;ll guide brands and functions in executing high value work by considering global guidelines
  </li>
  <li>
   You&rsquo;ll drive innovation and thought leadership to differentiate brand communication in competitive era
  </li>
  <li>
   You&rsquo;ll generate valuable audience and community insights via collaborations with Multidiv, CMI or external partners
  </li>
  <li>
   You&rsquo;ll own the relationship with key agencies, monitoring tools and platform providers
  </li>
  <li>
   You&rsquo;ll drive productivity and efficiency via strong coordination of key multi-brand projects and synergies
  </li>
  <li>
   You&rsquo;ll drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level.
  </li>
  <li>
   You&rsquo;ll spearhead the identification, evaluation, and adoption of new media formats and platforms for influencer partnerships to maintain competitive edge.
  </li>
  <li>
   You&rsquo;ll co-establish and enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments.
  </li>
  <li>
   You&rsquo;ll consistently identify areas to improve spend productivity and operational efficiency in all related business processes
  </li>
  <li>
   You&rsquo;ll be key owner of compliance and control on A&amp;I topics
  </li>
  <li>
   You&rsquo;ll upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams
  </li>
  <li>
   You&rsquo;ll facilitate the creation and sharing of best practices
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Do You Have What It Takes
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Minimum 7 years of experience in digital communications, influencer management, content production and content marketing
  </li>
  <li>
   Excellent communication skills in English
  </li>
  <li>
   Good communication and negotiation skills
  </li>
  <li>
   Consumer-centric point of view
  </li>
  <li>
   Strong analytical problem-solving skills
  </li>
  <li>
   Ambitious, confident and able to take initiative
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What Could L&rsquo;or&eacute;al Offer You
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
  </li>
  <li>
   Work with some of the biggest brands and experts in the business, and the most passionate people
  </li>
  <li>
   A diverse environment
  </li>
  <li>
   Opportunity to be at the center of digital transformation
  </li>
  <li>
   World class training and development
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  #WEARELOREAL
  <br/>
  <br/>
 </strong>
 <strong>
  Take a closer look at our world
 </strong>
 <strong>
  here
 </strong>
 <strong>
  !
 </strong>
</div>


Advocacy & Influence Lead/Manager, Dermatological Beauty Division

QNB Sigorta

<div>
 <p>
  <strong>
   Purpose of the Role
  </strong>
 </p>
 <p>
  At QNB Sigorta, we aim to deeply understand customer needs and deliver products and services that truly meet them &mdash; brought to life through impactful and creative communication materials, across the most relevant channels.
 </p>
 <p>
  This role goes beyond enhancing brand awareness; it focuses on strengthening customer experience through data-driven, customer-centric communication strategies in collaboration with business units and agencies.
 </p>
 <p>
  <strong>
   Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Develop effective and creative communication materials for products and services based on customer insights.
  </li>
  <li>
   Design communication strategies not only to build brand awareness but also to drive customer acquisition and loyalty.
  </li>
  <li>
   Collaborate with creative agencies, product teams, performance marketing, and other business units to design, prepare, and execute campaigns.
  </li>
  <li>
   Select the right communication assets for each channel and ensure timely and accurate execution.
  </li>
  <li>
   Analyze campaign performance to ensure measurable results and continuous improvement.
  </li>
  <li>
   Implement customer-oriented brand messages in employee engagement, corporate communication, and sustainability projects.
  </li>
  <li>
   Lead and inspire a high-performing team, fostering a collaborative, fast-paced, and results-driven culture.
  </li>
 </ul>
 <p>
  <strong>
   Education &amp; Experience
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Communications, Business, Marketing, or related fields.
  </li>
  <li>
   6&ndash;8 years of experience in brand communications, corporate communications, or digital marketing (preferably in insurance, finance, telecom, or FMCG industries).
  </li>
  <li>
   Proven experience in agency collaboration, creative content production, and project management.
  </li>
  <li>
   Demonstrated leadership in team management.
  </li>
 </ul>
 <p>
  <strong>
   Skills
  </strong>
 </p>
 <ul>
  <li>
   Strategic mindset with a focus on understanding customer needs.
  </li>
  <li>
   Creative and &ldquo;out-of-the-box&rdquo; thinking.
  </li>
  <li>
   Fast learner with strong product and market adaptation skills.
  </li>
  <li>
   Experience managing both digital and traditional communication channels.
  </li>
  <li>
   Strong analytical skills with KPI-based campaign evaluation and optimization.
  </li>
  <li>
   Excellent coordination, project, and agency/team management abilities.
  </li>
  <li>
   Strong communication skills in both Turkish and English.
  </li>
 </ul>
 <p>
  <strong>
   Personal Qualities
  </strong>
 </p>
 <ul>
  <li>
   Creative, quick learner, and results-oriented.
  </li>
  <li>
   Strategic yet agile and detail-oriented in execution.
  </li>
  <li>
   Collaborative and able to work harmoniously with cross-functional teams.
  </li>
  <li>
   Innovative, customer-focused, and trend-conscious.
  </li>
 </ul>
</div>


Digital Communications Manager

Reed Recruitment Türkiye

<div>
 <p>
  Founded in 1960 in the UK, REED has grown continuously and become a leading brand both in the UK and the international arena. Today REED has 350 offices with more than 3.000 employees and is providing services across 20 specialist sectors. We work closely with experienced and qualified professionals across a wide range of consultancy sectors, delivering bespoke recruitment solutions on a variety of roles for mid and senior level.
 </p>
 <p>
  <br/>
 </p>
 <p>
  As Reed Turkey, we are looking for a
  <strong>
   " Brand &amp; Digital Marketing Manager"
  </strong>
  with below requirements for our client.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree from a reputable university (preferably Marketing or BA)
  </li>
  <li>
   Experience of +7 years in marketing / brand &amp; digital marketing
  </li>
  <li>
   Experience both in brand communications and digital marketing is preferred
  </li>
  <li>
   Proven ability to grow performance channels efficiently and build strong brand equity in competitive environments.
  </li>
  <li>
   Extensive hands-on experience with top advertising platforms such as Google Ads, Meta, TikTok, programmatic networks, and retail media.
  </li>
  <li>
   Knowledge of technical tools: MS Office, Google analytics, SEO, Web analytics,
  </li>
  <li>
   Advanced English language skills is a must.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   This role develops Brand &amp; Digital Marketing Communication Strategy and Plan (based on Global Strategy and local insights) to ensure brand awareness increase, brand value understanding and mental availability growth. Executes projects and initiatives that support Digital marketing strategy.
  </li>
  <li>
   Collaborates with internal and external partners in developing activities that ensure the brand to strengthen the position of brand equity and that all initiatives support brand philosophy.
  </li>
  <li>
   Provides support to the Department Head in the implementation of campaigns and productions that support the brand, product and target audience strategy.
  </li>
  <li>
   Provides leadership in managing all aspects of vendor partners, communication agencies and brand projects to sharpen and codify our model for increasing brand penetration.
  </li>
  <li>
   Based on Global strategy and local insights develops overall Digital Marketing Communication Strategy ensures brand awareness increase, brand value understanding and mental availability growth.
  </li>
  <li>
   Monitors digital category trends and competition activity to propose relevant strategies to achieve Digital KPIs.
  </li>
  <li>
   Responsible for effective usage of marketing budget.
  </li>
  <li>
   Tracks and reports on digital KPIs to local/regional/global teams
  </li>
  <li>
   Tracks and reports on digital KPIs to local/regional/global team
  </li>
  <li>
   Works on development of strategy together with agency and its implementation.
  </li>
  <li>
   Manages social media communication, activations and influencer marketing.
  </li>
  <li>
   Executes digital media campaigns for all pillars (SEO, Search, Display, Video, Social)
  </li>
  <li>
   Partner with cross-functional teams&mdash;brand, trade, e-commerce, and sales&mdash;to integrate digital execution with company-wide priorities.
  </li>
  <li>
   Oversee and craft the full digital marketing roadmap, spanning paid media, performance growth, brand campaigns, and analytics across Meta, Google, TikTok, programmatic, marketplaces, and new digital touchpoints
  </li>
 </ul>
 <p>
 </p>
</div>


Brand Digital Marketing Manager

Misli

<div>
 <p>
  Join Misli as a
  <strong>
   Digital Product Manager
  </strong>
  and help shape the future of our digital platforms!
 </p>
 <p>
  We are seeking a strategic and results-driven leader to oversee the development and optimization of our website and mobile applications. In this role, you will define product vision, and drive key performance metrics to deliver exceptional user experiences. If you are passionate about digital innovation, customer-centric design, and agile product development, we invite you to be part of our dynamic team.
 </p>
 <p>
  <strong>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Lead the end-to-end management of Misli&rsquo;s website and mobile applications, overseeing homepage, navigation, subpages, sales journey, and customer care interfaces,
  </li>
  <li>
   Define and drive the digital product strategy and roadmap in alignment with company goals and market dynamics,
  </li>
  <li>
   Manage and mentor a team of product owners, ensuring alignment with business objectives and fostering a high-performance culture,
  </li>
  <li>
   Monitor key performance indicators (KPIs) to measure product success and drive data-informed decisions,
  </li>
  <li>
   Collaborate cross-functionally with UX/UI designers, developers, marketing, customer support, and senior stakeholders to deliver impactful digital experiences,
  </li>
  <li>
   Conduct competitive analysis and market research to identify growth opportunities and emerging trends,
  </li>
  <li>
   Oversee the creation of product requirement documents, user stories, and specifications to guide development teams,
  </li>
  <li>
   Monitor product performance and generate periodic reports with actionable insights and strategic recommendations,
  </li>
  <li>
   Manage the full product lifecycle: ideation, planning, development, launch, and post-launch optimization,
  </li>
  <li>
   Champion customer-centric design and ensure all product features deliver measurable value and exceptional user experience,
  </li>
  <li>
   Prioritize initiatives based on business impact, customer feedback, and technical feasibility,
  </li>
  <li>
   Partner with marketing and sales teams to support product positioning, messaging, and go-to-market strategies,
  </li>
  <li>
   Stay abreast of emerging technologies and digital product innovations to inform strategic decisions.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Business, Computer Science, Marketing, or related fields (Master&rsquo;s degree preferred),
  </li>
  <li>
   Minimum 10+ years of experience in digital product management, including at least 2 years in a leadership or managerial role,
  </li>
  <li>
   Proven experience in Agile methodologies and product management tools (e.g., JIRA, Trello, Asana),
  </li>
  <li>
   Strong analytical skills with proficiency in data tools such as Google Analytics, Tableau, or similar,
  </li>
  <li>
   Excellent leadership, communication, and stakeholder management skills,
  </li>
  <li>
   Ability to manage multiple projects and priorities in a fast-paced environment,
  </li>
  <li>
   Deep understanding of UX/UI principles and customer-centric design,
  </li>
  <li>
   Familiarity with software development processes and cross-functional team collaboration.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Misli Elektronik &Scedil;ans Oyunlar&inodot; ve Yay&inodot;nc&inodot;l&inodot;k A.&Scedil;. &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metnine buradan ula&scedil;abilirsiniz.
  </em>
 </p>
</div>


Digital Product Manager

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