marketing executive

marketing manager

marketing specialist

digital marketing manager

commercial manager

customer marketing manager

Beiersdorf

About the role <div> 
 The Shopper &amp; Customer Marketing Manager is responsible for developing channel and shopper strategies for the Middle East &amp; Northern Africa (MENA) region, focused on maximizing 
 Net Sales, Market Share, Category Growth 
 , and 
 POS presence 
 and visibility. This role collaborates closely with the Marketing, Customer, and Field teams to execute these strategies. <ul> <li>
 Owns 
 shopper insights 
 and defines go-to-market plans by Category and Retail Environment (RE) across MENA markets. </li> <li>
 Develops and drives the implementation of the 
 4P s 
 to ensure the 
 Picture of Success (PICOS) 
 is achieved, winning both the 
 primary shelf 
 and the 
 impulse shopper 
 by Category and RE in MENA. </li> </ul> </div>
Main Accountabilities <div> 
 Planning: <ul> <li>
 Map activation needs for all markets and integrate them into lead market workstreams. </li> <li>
 Align and build Sales &amp; Category Management (S&amp;CM) workstreams for Category/RE across all cluster markets for ABP/Fast Start/Business reviews. </li> <li>
 Develop MENA forecast for Category/RE in S&amp;OP. </li> <li>
 Build base business and innovation packages for all MENA markets (PICOS, POSM, Selling Story, Selling Kit, Forecasts, and Tracking). </li> </ul> 
 Commercial Operations: <ul> <li>
 Design all POSM for MENA markets for Category/RE as per PICOS guidelines. </li> <li>
 Customize regional PICOS by RE. </li> <li>
 Collaborate with pricing and promo teams to create comprehensive pricing and promotion guidelines by Category/RE. </li> <li>
 Utilize an agile mindset for competitive benchmarking and refine promotional management through pre- and post-promotion evaluations. </li> <li>
 Gather and analyze insights by Category/RE to enhance commercial strategies. </li> </ul> 
 Customer Engagement (Direct &amp; Indirect): <ul> <li>
 Support Sales with S&amp;CM content for JBP/T2T presentations by Category/RE across MENA markets. </li> <li>
 Provide Sales with category insights as required by Category/RE across the MENA cluster. </li> <li>
 Develop thematic programs (CSR, Modern Trade thematics) for MENA. </li> <li>
 Collaborate with cluster markets to address category performance opportunities/issues. </li> </ul> 
 Store Execution: <ul> <li>
 Conduct trade visits to gather insights on retail execution, trends, and competitors. </li> <li>
 Create high-quality Trax content (MSL, Primary shelf KPIs) and collaborate with MENA markets to close gaps. </li> <li>
 Develop content for WTS and category-specific material for Skin Advisor 'Selling Story' and 'Selling Kit' across markets. </li> </ul> </div>

Shopper & Customer Marketing Manager

Tate & Lyle

<div>About Us 
Tate and Lyle is a successful organisation with a clear purpose, ambition, strategy, and strong expert talent, solely focused on achieving its&rsquo; ambition as a world class ingredients solutions provider. We have expanded our plant-based footprint beyond corn into tapioca, stevia leaf, chickpea protein and soluble fibre to explore wider platforms for achieving our ambition. Achieving this ambition will require; development of new capabilities, reallocation of resources and investment to become a leaner, more agile company, leveraging latest technology, process insight and ways of working.
About the Role:
The Customer Marketing Manager is responsible for developing and executing demand generation campaigns that align to the regional marketing strategy, in support of driving growth in the sub-region via categories.
This role works closely with the Category Development Managers (CDMs) and Director, Regional Marketing to define and prioritize campaign needs, lead the design of campaign requirements (including relevant audience, channel mix, tactics), and own the overall execution and results tracking. This role will also own the media relations agenda within the region.
The Customer Marketing Manager will lead the briefing, coordination with and management of any agencies that support in the execution of campaigns, including media relations agencies and tradeshow support agencies. This role must work closely with the regional marketing team, the commercial organization, and the marketing roles across the entire matrix to shape campaigns, identify synergies and drive superior execution of initiatives to drive demand generation in the region.
Accountabilities:
1. Develop Demand Generation Campaigns that Align to the Regional Marketing Strategy<ul><li>
Define relevant audience and overall &lsquo;tone to the market&rsquo;, working closely with Regional Head of Marketing</li><li>
Determine how and where to reach relevant audience: assess and recommend channels, formats, tactics and media mix, and identify best ways to engage with target customers</li><li>
Develop and own the media plan (digital and traditional) that will support our growth agenda and strategic objectives</li><li>
Partner with Regional Marketing Strategy Manager to shape and develop strategic demand generation campaigns that align to our regional ambition</li></ul><ul><li> 
Build Category Campaigns to Support Category Growth Ambitions</li></ul><ul><li>
Partner with Category Development Managers (CDMs) to define campaign needs for each category in support of their specific growth ambition, and work with Director, Regional Marketing to prioritize as required</li><li>
Lead design and execution of campaign requirements, including (but not limited to) webinars, online campaigns, published booklets</li><li>
Work closely with [Marketing Specialist role] to create a variety of visual content (graphics, videos, digital content, infographics, etc.) that supports marketing campaigns and critical customer activities, including digital content such as landing pages, webinars, social, etc,.</li></ul><ul><li>
Execute Marketing Campaigns and Customer Engagement Activities</li><li>
Implement, and optimize strategic marketing campaigns, including digital brand and demand generation campaigns to drive growth, managing lead agency coordination if required</li><li>
Own strategy and brief for marketing campaigns and customer engagement activities: define objective, define customer experience, frames and takes key decisions, defines and tracks KPIs to measure results</li><li>
Lead content creation, including design and production of required assets, leading agency coordination if required to execute</li><li>
Ensure all content created adheres to brand standards and aligns to overall Regional marketing strategy and objectives</li><li>
For major events (including trade shows), manage the programme from start to finish, coordinating project milestones and internal resources, while leading partnership with cross-functional teams (platforms, COE, commercial teams)</li></ul><ul><li> 
Own Media Relations Agenda and Coordinate PR Activity</li></ul><ul><li>
Define PR requirements in line with regional marketing strategy</li><li>
Own relationship with our external PR agency</li><li>
Coordinate response to requested interviews and manage internal approval process</li><li>
Track and monitor success and results, as well as competitor activity</li></ul>
Skills and Experience:<ul><li>
Solid experience in Brand, Marketing and Communications roles. B2B experience is advantageous, but FMCG and/or agency also relevant evidence of time spent in Brand, Marketing and Communications roles.</li><li>
Understanding of design, graphics and photography, with experience in Adobe Photoshop, Indesign, Illustrator a necessity</li><li>
Experience in digital marketing a necessity</li><li>
Demonstrated examples of creating effective and efficient communication assets</li><li>
Ability to prioritize and manage multiple projects and timelines from multiple stakeholders within a complex organization.</li><li>
Exceptional creative and problem solving skills.</li><li>
Excellent oral and written communication skills (including presentation)</li></ul>
What we can offer you
As a business operating in 50 countries worldwide, we offer a global rewards package to all employees alongside a range of country-specific benefits. In addition to the flexible working policy, hybrid working model &amp; competitive salary we offer.
Tate &amp; Lyle is an equal opportunity employer, committed to the strength of an inclusive workforce.</div>

Marketing Manager, TMEA

Cellsave Arabia

About CellSave ArabiaFounded in 2005, CellSave Arabia is the first and largest private stem cell bank in the GCC and a proud member of CSG.BIO Group. With over 750,000 stem cell units preserved, we lead the region in stem cell banking and regenerative medicine, trusted by families and healthcare providers across the UAE, KSA, Qatar, Oman, Kuwait, Bahrain, and Iraq.About the RoleWe&rsquo;re looking for a Female Marketing Manager to join our dynamic team in Dubai. This role is ideal for a creative, data-driven professional with strong leadership and digital expertise who can oversee multi-brand marketing activities across the region.Key ResponsibilitiesDevelop and execute integrated marketing strategies to drive awareness and customer acquisition.Manage digital marketing campaigns across social media, Google Ads, LinkedIn, and other platforms.Lead and mentor a growing marketing team, ensuring alignment with company objectives.Plan and oversee events, collaborations, and partnerships with hospitals, universities, and wellness brands.Work closely with the sales and operations teams to ensure effective lead generation and conversion tracking.Manage marketing budgets, monitor ROI, and report on campaign performance.Oversee creative direction, brand consistency, and content development for all communication channels.RequirementsBachelor&rsquo;s degree in Marketing, Communications, or related field (Master&rsquo;s preferred).Minimum 4 years of experience in marketing, including at least 2 years in a team management role.Proven experience in digital marketing, event marketing, and brand management.Strong analytical and reporting skills using tools like Meta Ads Manager, Google Analytics, or CRM systems.Excellent communication skills in English (Arabic is a plus).Creative thinker with an ability to manage multiple projects in a fast-paced environment.Job Types: Full-time, Permanent

Female Marketing Manager

Thales

About the role: Thales is looking for a Global IAM Marketing Manager to join the team, covering META markets. You will join a high performing team at the forefront of cyber security innovation and help drive our growth across META markets. You will work closely with the Sales and Customer Success teams, as well as the wider marketing teams, to drive business growth through in person and virtual events, as well as demand generation campaigns in META.Day to day you will: <ul><li>Develop, execute and measure an integrated demand generation marketing plan aimed at generating pipeline. The plan must align with and support the achievement of the overall Regional Marketing goals.</li><li>Partner closely with the Sales time to achieve company goals.</li><li>Plan and execute events and campaigns.</li><li>Identifying ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and product.</li><li>Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.</li><li>Partner with our content team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer s funnel.</li><li>Segment Marketing: Localize global messaging and develop segment-specific content and campaigns tailored to industry verticals and market maturity across META.</li><li>Partner Marketing: Build joint marketing strategies with key channel and technology partners to generate demand, increase co-branding impact, and support regional revenue goals.</li><li>Customer Marketing: Design and execute integrated campaigns that nurture our customer base and drive product adoption, upsell opportunities, and advocacy.</li><li>Collaborate closely with global product marketing, sales, customer success, field teams, and the partner ecosystem to align go-to-market plans.</li><li>Use data to track campaign effectiveness, optimize program performance, and continuously evolve tactics based on regional feedback and KPIs (i.e. Marketing Sourced Pipeline, Bookings, and others).</li><li>Report metrics via SFDC and Power BI to present to regional sales and marketing teams.</li></ul>About you:You should have a strong understanding of the cybersecurity landscape alongside marketing execution and strategy. You should be an excellent relationship builder and creative marketer who can work independently whilst also knowing the importance of collaborating with your marketing team and other departments (procurement, creative services, external vendors, etc) to reach business goals. Proven experience across customer marketing, demand generation, partner marketing, and segment marketing in a regional or field marketing capacity.

Regional Marketing Manager

<div>Location: Dubai, United Arab Emirates
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Thales has built a presence in the United Arab Emirates for over 35 years, and today has over 300 employees. Thales in the UAE is part of our Middle East business that has 1,800 people across Egypt, Iraq, Kuwait, KSA, Lebanon, Oman, Pakistan, Qatar and UAE. Together we delivered technology for the Dubai metro, the longest driverless metro network in the world and a fare collection system that processes up to 250,000 transactions per day. We make UAE a safer place by providing secure electronic payment solutions, cyber security systems and communications as well as security systems for Dubai International Airport and air traffic management and navigation systems for Abu Dhabi&rsquo;s airport.
Regional Marketing Manager &ndash; META
Dubai &ndash; hybrid.
Are you an experienced Marketing Manager looking for their next opportunity? Do you have expertise in the cybersecurity space? Want to work for a company on the forefront of innovative technology? Apply today&hellip;
What the role has to offer:<ul><li>
Work in a fast-paced environment within a highly visible team!</li><li>
Set the marketing strategy within our META market arena.</li><li>
Design and drive innovative marketing plans to help the company achieve its strategic goals.</li></ul>
About the role:
Thales is looking for a Global IAM Marketing Manager to join the team, covering META markets. You will join a high performing team at the forefront of cyber security innovation and help drive our growth across META markets. You will work closely with the Sales and Customer Success teams, as well as the wider marketing teams, to drive business growth through in person and virtual events, as well as demand generation campaigns in META.
Day to day you will:
<ul><li>Develop, execute and measure an integrated demand generation marketing plan aimed at generating pipeline. The plan must align with and support the achievement of the overall Regional Marketing goals.</li><li>
Partner closely with the Sales time to achieve company goals.</li><li>
Plan and execute events and campaigns.</li><li>
Identifying ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and product.</li><li>
Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.</li><li>
Partner with our content team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer&rsquo;s funnel.</li><li>
Segment Marketing: Localize global messaging and develop segment-specific content and campaigns tailored to industry verticals and market maturity across META.</li><li>
Partner Marketing: Build joint marketing strategies with key channel and technology partners to generate demand, increase co-branding impact, and support regional revenue goals.</li><li>
Customer Marketing: Design and execute integrated campaigns that nurture our customer base and drive product adoption, upsell opportunities, and advocacy.</li><li>
Collaborate closely with global product marketing, sales, customer success, field teams, and the partner ecosystem to align go-to-market plans.</li><li>
Use data to track campaign effectiveness, optimize program performance, and continuously evolve tactics based on regional feedback and KPIs (i.e. Marketing Sourced Pipeline, Bookings, and others).</li><li>
Report metrics via SFDC and Power BI to present to regional sales and marketing teams.</li></ul>
About you:
You should have a strong understanding of the cybersecurity landscape alongside marketing execution and strategy. You should be an excellent relationship builder and creative marketer who can work independently whilst also knowing the importance of collaborating with your 
marketing team and other departments (procurement, creative services, external vendors, etc) to reach business goals. Proven experience across customer marketing, demand generation, partner marketing, and segment marketing in a regional 
or field marketing capacity.
What We Can Offer
We&rsquo;re committed to giving you opportunities to be your best. We believe in embracing the passion and potential of our people, and to achieve this we offer market leading training, development and experiences, along with the opportunity to be mentored and coached by some of the smartest minds in the industry. We hire from within as our first priority, so you&rsquo;ll have a variety of opportunities within our diverse, global organisation.
Flexibility
Your health and well-being matters to us and that&rsquo;s why we offer you the flexibility to do what&rsquo;s important to you; whether that&rsquo;s part time hours, job sharing, home working, or the ability to flex your start and finish times. Where possible, we support a working pattern that suits your lifestyle and helps you reach your ambitions.
Thales is an equal opportunities employer and diversity and inclusion are integral to the success of Thales.
#LI-CD1
At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!</div>

Regional Marketing Manager - META

Beiersdorf Middle East FZCO (Dubai)

<div><h2 class="jobSectionHeader">Your Tasks
</h2><div><div>Planning:
 
<ul><li>Ensure that the needs of all activation markets are mapped and incorporated into lead mkt workstreams. Own quality of lead mkt output vs activation mkt needs.
</li><li>Lead S&amp;CM ABP/Fast Start / Business review process for the cluster of markets. Ensure that the process is robust and accurate, guarantee focus on areas and commonality and drive synergy. Identify and communicate key commercial pressure points.
</li><li>S&amp;OP: Provide support to CU&rsquo;s as needed. Ensure that process is robust and accurate for all markets in the cluster. Identify key forecasting supply issues and all cluster markets.
</li><li>Lead S&amp;CM base business and innovation planning. Ensure that the assortment strategy is built based on Shopper occasions and retail environment (must win channels) understanding. Guarantees that innovation 'package' is delivered in full to all relevant activation markets 
</li></ul></div><div> 
Commercial operations:
 
<ul><li>POSM: Work with Activation Markets to ensure that all POSM design needs are met and delivered with commercial and brand objectives in mind.
</li><li>PICOS: Drive synergy. Ensure that all Regional PICOS are customized for all markets in the cluster. Work with EM S&amp;CM on developing PICOS within customer based on annual plan. Work with activation markets on commercial plans to 'activate' PICOS in each market.
</li><li>Pricing: Ensure that there are comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster
</li><li>Promo: Ensure that there is a holistic and comprehensive Promotion Menu by Retail Environment and Category including guidelines and designs for all markets in the cluster. Ensure that full pre/post promotion analysis is being actioned in line with company guidelines.
</li><li>Insights: Leads a single source of insight generation for the cluster. Including collecting insights from activation markets, converting into actionable insights and communicating to all markets in the cluster. Take data analysis to the next level so that the company becomes even more inside driven for defining right commercial strategies 
</li></ul></div><div> 
Customer Engagement: Direct &amp; Indirect:
 
<ul><li>Presentations: Ensure that Customer Category Presentations (Innovation, Category, JBP, T2T) are complete for all key customers in the cluster. Guarantee that 4P Category Selling stories by Retail Environment are delivered for the cluster.
</li><li>Engagement: Work with activation markets to map all JBP/ T2T customers and ensure quality contact for presentations - leveraging regional playbook. Define all key customer programs for the cluster: CSR, AVC, Active Accounts etc. Ensure quality of output.
</li><li>Performance Management: Have full understanding of Category performance by Channel &amp; Customer across the cluster. Work with CU Heads to address identified issues and opportunities
</li></ul></div><div>Leadership &amp; People Management:
 
Develop a high performance S&amp;CM team via:
 
<ul><li>Active role in identification and development of internal talent and recruitment of external talent to ensure that we have the right level of capability in place across the cluster in all key positions.
</li><li>Coach and train S&amp;CM teams, via formal training and informal working sessions across all the cluster.
</li><li>Lead Cluster Meetings to communicate and deliver key workstreams and build a positive learning environment focused personal &amp; professional growth.
</li></ul></div><ul><li>Dubai based S&amp;CM lead team also manages UAE/Gulf activation team. For reference, KSA and North Africa activation teams are part of the local market structure, and this role will service those markets through the S&amp;CM lead and activation model.
</li></ul></div><h2 class="jobSectionHeader">Your Profile
</h2><div><ul><li>At least 10 years of experience in Marketing, Sales, or Shopper Marketing
</li><li>In depth knowledge of pharmacy, modern trade and multichannel experience preferred
</li><li>Proven experiences of matching brand strategies and channel strategies, and translating it into execution
</li><li>Strong commercial skills - Customer &amp; shopper-centric thinking
</li><li>Strong Financial Analysis skills required
</li><li>Very collaborative &ndash; mature leadership style &amp; strong leadership skills (experienced in leading teams and/or cross-functional teams)
</li><li>Pragmatic, Dynamic, results-oriented individual with a &quot;hands on&quot; style
</li><li>Able to adapt, navigate and have a protagonist role in a fast paced, high-growth, changing environment
</li>Excellent interpersonal and communication skills; team player 
<li>
</li></ul></div> 
At Beiersdorf, we want to help people feel good about their skin &ndash; and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values &ndash; CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.</div>

Head S&CM ME(NA)

Majid Al Futtaim

Job Title Marketing Manager Majid Al Futtaim Retail Dubai, UAE Job Description Marketing Manager Majid Al Futtaim Retail Dubai, UAE Position Overview Majid Al Futtaim Retail is seeking an experienced Marketing Manager to lead the brand and marketing strategy for its Retail Discount business. The role focuses on strengthening brand positioning, expanding customer reach, and driving growth through creative, data-driven campaigns across digital and traditional channels. The ideal candidate will combine strategic thinking with hands-on marketing expertise to deliver impactful brand communications and measurable business results. Job Details Country: UAE City: Dubai Industry: Retail Function: Marketing Management Gender: Any Candidate Nationality: Any Job Type: Full-time Key Responsibilities * Define and execute a strong brand positioning strategy to establish MAF Retail s discount business as a leading value-oriented retailer. * Develop and implement annual marketing plans aimed at attracting cost-conscious customers and increasing market share. * Lead the creation of 360 marketing campaigns across digital, social media, ATL, and BTL channels. * Collaborate with cross-functional teams including sales, operations, product, and communications to align marketing goals with business objectives. * Oversee in-store promotions, activations, and customer engagement events to drive brand visibility and footfall. * Conduct market research to analyze consumer behavior and identify growth opportunities. * Manage agency relationships, media planning, and creative production to ensure campaign quality and consistency. * Monitor performance metrics and ROI, optimizing campaigns for maximum impact. * Manage the marketing budget efficiently to achieve strategic objectives. Ideal Profile * Bachelor s degree in Marketing, Business, or a related field. * 7+ years of proven experience in marketing, preferably in retail or FMCG sectors. * Strong background in brand strategy, communication, and integrated campaign management. * Hands-on experience in digital marketing (SEO, SEM, paid media, and social campaigns). * Proficiency in executing ATL and BTL initiatives, including in-store activations. * Analytical and data-driven mindset with strong decision-making abilities. * Excellent leadership, presentation, and communication skills. Skills Set * Brand Strategy and Positioning * Integrated Marketing Campaigns * Digital Marketing and Performance Analytics * Consumer Research and Insights * Budget Management and ROI Tracking * ATL and BTL Execution * Cross-functional Collaboration

Marketing Manager Majid Al Futtaim Retail Dubai, UAE

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