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digital marketing assistant

The Hunar Foundation

Job purpose:Responsible for providing quality instructions to students regarding Digital Marketing &amp; SEO through well prepared classes, relevant assignments, fair and holistic assessment of learning, clear documentation of student progress, and support of the academic success. Preparing students for careers in digital MarketingDuties and responsibilities:<ul><li>Prepare and update course plans every semester.</li><li>Design effective session plans at least a week prior and submit to the line manager for approval.</li><li>Implement and conduct planned and schedule theory and practical academic sessions.</li><li>Prepare and check formative assessments / examination papers.</li><li>Participate in curriculum development and all academics related tasks in order to improve teaching and learning standards.</li><li>Mark students&rsquo; daily course attendance on the portal and keep a follow up of absentees.</li><li>Work on students&rsquo; overall grooming and personal development and prepare them for the local industry.</li><li>Maintain personal (instructor) folder/file as per the given format in an organized manner and ensure all documents are properly maintained.</li><li>Ensure compliance of code of conduct, company&rsquo;s policies and refrain from disciplinary issues.</li><li>Provide support to all the faculty members as well as admin staff as and when needed.</li><li>Participate actively in admission campaign drive and other activities for the benefit of the organization and students.</li><li>To familiarize students with Google Ads, On page Off page SEO.</li><li>Social media marketing: Instagram, Facebook, LinkedIn, YouTube Marketing</li><li>Fundamentals of Google Analytics</li><li>VA+ Freelancing</li></ul>Qualifications:<ul><li>Diploma/Bachelor&rsquo;s degree in Marketing/Digital Marketing or other related fields.</li><li>At least 3 years of work experience in the field with 2 years of teaching experience or mentoring role</li><li>Certifications in Google Garage, Facebook Analytics, etc. would be a plus.</li></ul>Requirement:<ul><li>Expert of digital marketing &amp; Search Engine Optimization</li><li>Strong understanding and experience with following topics: Google Analytics, Google AdWords, current social media platforms, paid social media advertising, customer segmentation targeting and tracking, community management, and email marketing.</li><li>Passion for teaching, learning, and education in general</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs50,000.00 per monthWork Location: In person

Assistant Instructor - Digital Marketing & SEO

Mashreq

<div>
 Job Description
 
 Designation: Assistant Manager &ndash; RBG Analytics
 
 Department: RBG Analytics
 
 Experience: 6-8 Years
 
 Location: Pakistan
 
 
 Role Purpose
 
 The Assistant Manager &ndash; AI &amp; Machine Learning will support the development of advanced analytics and AI-driven solutions to enhance digital banking performance, customer engagement, and marketing effectiveness. The role focuses on leveraging customer digital footprint data across digital channels to generate insights, develop predictive models, and optimize digital marketing campaigns and customer journeys.
 
 In addition to traditional machine learning expertise, the role requires foundational AI Engineering capabilities, including familiarity with Large Language Models (LLMs) and their application in banking use cases such as customer support automation, intelligent search, and digital engagement solutions.
 
 The role requires strong analytical capability, technical expertise in machine learning, and the ability to translate digital behavioral data into actionable insights that support business growth and customer experience initiatives.
 
 
 Ability to deliver Use cases in RM Efficiency/Productivity improvement
 
 Ability to do Analytics on Commercial Banking / Corporate Banking Portfolio and Identity Opportunities
 
 Portfolio Analytics on CASA Portfolio to support CASA Squad and Product team
 
 Bringing robust tracking and campaign fulfillment process for Liabilities /Trade Finance/ Working Capital
 
 
 Key Result Areas (KRA)
 
 1. Machine Learning &amp; Predictive Analytics
 
 - Develop and deploy machine learning models to support digital banking use cases such as customer segmentation, churn prediction, next-best-product recommendations, and campaign targeting.
 
 - Implement predictive analytics models to improve customer engagement and product adoption across digital channels.
 
 - Continuously monitor model performance and refine algorithms to improve accuracy and business impact.
 
 Digital Marketing Analytics
 
 - Support marketing teams in evaluating digital campaign performance using advanced analytics and AI-driven insights.
 
 - Build models for campaign targeting, customer propensity, and marketing attribution.
 
 - Provide insights on channel effectiveness, campaign ROI, and customer acquisition strategies.
 
 4. AI Engineering &amp; LLM Applications
 
 - Support the design and development of AI-powered solutions using Large Language Models (LLMs) for digital banking use cases.
 
 - Assist in building AI-driven tools such as chatbots, intelligent assistants, knowledge search, and automated content generation.
 
 - Integrate AI models and APIs into banking platforms and analytics workflows.
 
 - Experiment with prompt engineering and model fine-tuning to enhance AI solution performance.
 
 5. Data Preparation &amp; Feature Engineering
 
 - Extract, clean, and transform large datasets from multiple banking systems and digital platforms.
 
 - Develop feature engineering strategies to improve machine learning model performance.
 
 - Work with data engineering teams to ensure efficient data pipelines for analytics use cases.
 
 6. Collaboration with Business &amp; Product Teams
 
 - Work closely with digital banking, marketing, and product teams to identify data-driven opportunities.
 
 - Translate business requirements into analytical models and actionable insights.
 
 - Present findings and recommendations to stakeholders to support strategic decisions.
 
 
 Problem Solving &amp; Decision Making
 
 Analytical Problem Solving
 
 - Analyze complex datasets to identify patterns, anomalies, and opportunities that improve customer engagement and digital banking performance.
 
 - Apply statistical techniques and machine learning methods to solve real business challenges.
 
 AI Solution Design
 
 - Support decision-making related to the selection and application of AI/ML models, including LLM-based solutions for digital banking processes.
 
 - Evaluate trade-offs between model performance, scalability, and usability in production environments.
 
 Data Interpretation &amp; Business Insights
 
 - Translate complex analytical outputs into clear business insights that can inform marketing strategies and product development.
 
 
 Technical Skills
 
 Programming &amp; Data Analysis
 
 - Strong proficiency in Python for machine learning and data analysis.
 
 - Experience with SQL for data extraction and manipulation.
 
 - Knowledge of R is an added advantage.
 
 Machine Learning &amp; AI
 
 - Experience with machine learning algorithms including regression, classification, clustering, and recommendation systems.
 
 - Hands-on experience with libraries such as Scikit-learn, TensorFlow, PyTorch, XGBoost, or LightGBM.
 
 AI Engineering &amp; LLM Technologies
 
 - Understanding of Large Language Models (LLMs) and their applications.
 
 - Experience working with LLM APIs and frameworks (e.g., OpenAI APIs, LangChain, or similar frameworks).
 
 - Basic knowledge of prompt engineering, embeddings, and retrieval-augmented generation (RAG).
 
 - Familiarity with developing AI-enabled applications such as chatbots or knowledge assistants.
 
 Data Processing
 
 - Experience working with large datasets using Pandas, NumPy, and big data frameworks such as PySpark or Spark.
 
 Digital Analytics Tools
 
 - Familiarity with digital analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
 
 - Experience analyzing customer digital behavior and clickstream data.
 
 Data Visualization
 
 - Ability to build dashboards and visualizations using Power BI, Tableau, or similar BI tools.
 
 
 Skills &amp; Competencies
 
 - Strong analytical and problem-solving abilities
 
 - Ability to work with large and complex datasets
 
 - Understanding of digital customer journeys and online behavior analytics
 
 - Foundational understanding of AI engineering concepts and LLM applications
 
 - Effective communication and presentation skills
 
 - Ability to translate analytical insights into business recommendations
 
 - Collaborative approach to working with cross-functional teams
 
 
 Educational Qualifications
 
 Bachelor&rsquo;s or master&rsquo;s degree in one of the following disciplines:
 
 - Computer Science
 
 - Data Science
 
 - Artificial Intelligence
 
 - Statistics
 
 - Engineering or related quantitative field Bottom of Form
</div>

Assistant Manager - Analytics (Mashreq Global Network Pakistan)

Oxford University Press

Location: 
Karachi, PK, 74900
 
Salary: 
Based on skills and experience
 
Division: 
Education
 
Department: 
Marketing
 
About the Role
 
The incumbent will spearhead the development and execution of integrated marketing strategies, ensuring alignment with digital marketing goals to drive comprehensive brand growth and achieve strategic objectives. Oversee various marketing channels, manage budgets, and maintain adherence to brand guidelines, ensuring an optimal online presence and maximizing ROI for the entire product portfolio. Direct digital initiatives such as website management, social media management, content strategy, and user experience leadership, fostering innovation and seamless customer experiences to position the OUPP brand at the forefront of industry trends.
 
About You
 
The ideal candidate will have: 
MBA/MS (Marketing) or MS (Media Sciences/Mass Communication)
 
Proven expertise in digital marketing strategies, techniques, and tools.
 
Strong analytical skills and keen observation
 
Proficient in digital media applications, digital content development and MS Office Suite.
 
Impeccable English language skills
 
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
 
Job Category: 
Marketing & Communications

Manager Digital Marketing

LOGISTIX EXPRESS PRIVATE LIMITED

Marketing ExecutiveLocation: KarachiJob Type: Full-timeExperience: 1&ndash;2 yearsJoin Our Team!Are you passionate about digital marketing, social media, and bringing creative ideas to life? We're looking for a Marketing Executive who can turn marketing concepts into impactful campaigns while coordinating closely with our design team to create compelling marketing materials.If you're creative, organized, and thrive in a fast-paced environment, we'd love to hear from you!What You'll DoDevelop and manage engaging content across social media platforms (Facebook, Instagram, LinkedIn, etc.).Plan and execute digital marketing campaigns.Coordinate with graphic designers to create brochures, social media posts, banners, flyers, presentations, and other promotional materials.Prepare clear creative briefs and ensure marketing assets align with brand guidelines.Manage Meta (Facebook &amp; Instagram) advertising campaigns; knowledge of Google Ads is a plus.Monitor campaign performance and recommend improvements based on analytics.Support branding, promotional events, and marketing initiatives.Stay updated with the latest digital marketing trends and competitor activities.Collaborate with cross-functional teams to achieve marketing goals.Perform other marketing-related responsibilities as assigned.What We're Looking ForBachelor's degree in Marketing, Business Administration, Communications, or a related field.1&ndash;2 years of experience in marketing or digital marketing.Excellent written and verbal communication skills.Strong understanding of social media platforms and content strategy.Experience coordinating with designers and managing creative projects.Knowledge of Meta Ads Manager; Google Ads experience is an advantage.Basic understanding of marketing analytics and campaign performance.Strong organizational, multitasking, and project management skills.Creative thinker with excellent problem-solving abilities.Self-motivated and able to work independently.Skills RequiredDigital MarketingSocial Media ManagementContent CreationContent WritingCopywritingMarketing StrategyCampaign ManagementBrand ManagementGraphic Design CoordinationMeta Ads (Facebook &amp; Instagram)Google Ads (Preferred)Canva (Preferred)Microsoft OfficeCommunication SkillsProject CoordinationTime ManagementAnalytical ThinkingTeam CollaborationWhy Join Us?✨ Opportunity to work on exciting marketing projects.✨ Collaborative and creative work environment.✨ Professional growth and learning opportunities.✨ Chance to make a real impact on our brand's growth.Pay: Rs50,000.00 - Rs60,000.00 per monthWork Location: In person

Marketing Executive

NASA Chemicals Pvt Ltd

We&rsquo;re Hiring &ndash; PR &amp; Digital ExecutiveNASA Autocare is looking for a creative, proactive, and digitally driven PR &amp; Digital Executive to join our marketing team.The ideal candidate should have a strong understanding of influencer marketing, social media content, creative execution, and online community management.Key Responsibilities:<ul><li>Plan and prepare monthly influencer lists according to the allocated marketing budget and campaign objectives.</li><li>Research, shortlist, coordinate, and manage relevant influencers and content creators.</li><li>Prepare influencer briefs and ensure all scripts are accurate, on-point, and aligned with the respective product, brand messaging, and campaign objectives.</li><li>Review influencer scripts and content before execution to ensure correct product features, benefits, and usage are communicated.</li><li>Plan and manage creative content for all digital platforms, including static posts, carousels, reels, and other social media creatives.</li><li>Develop content ideas and briefs for the design team and ensure creative execution is aligned with the brand's visual identity and communication strategy.</li><li>Plan, coordinate, and execute in-house video content, including content ideas, scripts, shot requirements, and overall execution.</li><li>Manage the monthly social media content calendar and ensure content is planned and executed according to timelines.</li><li>Handle community management across all social media platforms, including responding to comments, messages, product queries, and customer interactions while maintaining the brand's tone of voice.</li><li>Monitor social media conversations, audience feedback, and emerging content trends to identify new opportunities for the brand.</li><li>Manage influencer communication, follow-ups, content timelines, product dispatch coordination, and campaign deliverables.</li><li>Monitor influencer and digital content performance and prepare basic campaign reports and insights.</li><li>Support PR activities, brand collaborations, digital campaigns, and other marketing initiatives.</li></ul>What We&rsquo;re Looking For:<ul><li>Strong understanding of social media platforms and digital content trends.</li><li>Creative mindset with the ability to develop content ideas and concepts.</li><li>Excellent communication, coordination, and follow-up skills.</li><li>Strong attention to detail, especially in scripts and product communication.</li><li>Ability to manage multiple campaigns, influencers, and content timelines simultaneously.</li><li>Basic understanding of digital marketing, influencer marketing, and PR.</li><li>Experience in social media, digital marketing, PR, or influencer management will be preferred.</li></ul>Location: Karachi Position: PR &amp; Digital ExecutiveInterested candidate may also apply on hr@nasachemicals.comIf you live and breathe social media, understand content, and know how to turn ideas into engaging digital campaigns, we want to hear from you.Work Location: In person

PR & Digital Executive

OmalbyKomal

Job Description &ndash; Performance MarketerPosition: Performance Marketer Department: Marketing Industry: Women's Fashion &amp; Textile Clothing Reports To: Business Head / CEOJob SummaryThe Performance Marketer is responsible for planning, executing, optimising, and analyzing digital marketing campaigns to drive online sales, customer acquisition, and return on advertising spend (ROAS). This role focuses on data-driven marketing across paid digital channels, working closely with the creative, e-commerce, and brand teams to maximise campaign performance and achieve business growth.Key Responsibilities Performance Marketing<ul><li>Plan, launch, and optimize paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, TikTok, and other relevant platforms.</li><li>Manage campaign budgets to maximize ROI and achieve sales targets.</li><li>Monitor campaign performance and optimize targeting, creatives, and audience segmentation.</li><li>Conduct A/B testing on ad creatives, copy, landing pages, and campaign strategies.</li></ul>E-commerce Growth<ul><li>Drive website traffic, online conversions, and revenue growth.</li><li>Collaborate with the e-commerce team to improve conversion rates and customer experience.</li><li>Support promotional campaigns, seasonal launches, and sales events through targeted digital marketing.</li></ul>Analytics &amp; Reporting<ul><li>Track and analyze key performance metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate, and customer lifetime value.</li><li>Prepare weekly and monthly campaign performance reports with actionable insights.</li><li>Use analytics tools to evaluate campaign effectiveness and recommend improvements.</li></ul>Audience &amp; Customer Acquisition<ul><li>Build and manage customer audiences for prospecting, retargeting, and remarketing campaigns.</li><li>Develop strategies to improve customer acquisition, retention, and repeat purchases.</li><li>Optimize customer journeys across multiple digital touchpoints.</li></ul>Collaboration<ul><li>Work closely with the creative team to develop high-performing ad creatives, videos, and marketing content.</li><li>Coordinate with the brand, merchandising, and product teams to align campaigns with product launches and promotions.</li><li>Liaise with external agencies and platform representatives when required.</li></ul>Market Research<ul><li>Monitor competitor activities, digital trends, and emerging marketing technologies.</li><li>Stay updated on platform algorithm changes and digital marketing best practices.</li><li>Identify new growth opportunities and recommend innovative campaign strategies.</li></ul>Required Qualifications<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, Media Sciences, or a related field.</li><li>2&ndash;4 years of experience in performance marketing, preferably within the fashion, retail, e-commerce, or consumer goods industry.</li></ul>Required Skills<ul><li>Strong hands-on experience with Meta Ads Manager and Google Ads.</li><li>Knowledge of TikTok Ads and other digital advertising platforms.</li><li>Understanding of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.</li><li>Experience with conversion tracking and campaign attribution.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in Microsoft Excel and reporting tools.</li><li>Excellent communication and presentation skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul>Preferred Skills<ul><li>Experience in fashion, apparel, retail, or lifestyle brands.</li><li>Knowledge of Shopify or other e-commerce platforms.</li><li>Experience with email marketing and CRM campaigns.</li><li>Basic understanding of graphic design and creative performance optimisation.</li></ul>Key Performance Indicators (KPIs)<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Website traffic and conversion rate</li><li>Online sales and revenue growth</li><li>Click-Through Rate (CTR)</li><li>Cost Per Click (CPC)</li><li>Customer retention and repeat purchase rate</li><li>Campaign ROI and budget efficiency</li><li>Timely execution of promotional and seasonal campaigns</li></ul>Working Environment<ul><li>Fast-paced women's fashion and e-commerce environment.</li><li>Performance-driven role with a focus on continuous optimisation, innovation, and business growth.</li></ul>Work Location: In person

Performance Marketer

collabrains

Content Writer Intern (SEO &amp; Web Content) | 3-Month Internship | On-Site &ndash; KarachiBrand Republic is looking for a creative and enthusiastic Content Writer Intern to join our content team. This internship is ideal for students, fresh graduates, or aspiring writers who are passionate about SEO content writing, blog writing, website content, copywriting, and digital marketing.As a Content Writer Intern, you will work on real-world projects, creating engaging and search engine-optimized content that enhances brand visibility and drives organic traffic across digital platforms.Internship Details<ul><li>Position: Content Writer Intern</li><li>Duration: 3 Months</li><li>Location: P.E.C.H.S Block 06, Karachi</li><li>Timings: 11:00 AM &ndash; 8:00 PM</li><li>Job Type: Full-Time Internship (On-Site)</li></ul>Educational Requirements<ul><li>Bachelor's degree (completed or in progress) in:</li><li>English</li><li>Mass Communication</li><li>Media Sciences</li><li>Marketing</li><li>Business Administration</li><li>Or a related field</li></ul>Key Responsibilities<ul><li>Write SEO-optimized blog articles, website content, landing pages, and marketing copy</li><li>Conduct keyword research and competitor analysis to improve content performance</li><li>Create engaging content for websites, blogs, social media, and email campaigns</li><li>Edit, proofread, and optimize content for readability, grammar, and SEO</li><li>Research industry trends and generate fresh content ideas</li><li>Collaborate with the marketing and design teams to execute content strategies</li><li>Ensure content aligns with brand tone, messaging, and digital marketing objectives</li></ul>Required Skills<ul><li>Excellent written English and grammar skills</li><li>Strong research and analytical abilities</li><li>Basic understanding of SEO, keyword research, and on-page optimization</li><li>Creative thinking with attention to detail</li><li>Ability to meet deadlines and manage multiple writing tasks</li><li>Willingness to learn and grow in a fast-paced digital environment</li></ul>Preferred Skills<ul><li>Familiarity with content management systems (CMS) such as WordPress</li><li>Personal blog, writing portfolio, or published content is a plus</li><li>Basic understanding of AI writing tools and SEO tools is an advantage</li></ul>What You'll Gain<ul><li>Hands-on experience in SEO content writing and digital marketing</li><li>Exposure to website content strategy, blogging, and content optimization</li><li>Mentorship from experienced content and marketing professionals</li><li>Opportunity to build a professional writing portfolio</li><li>Potential opportunity for permanent employment based on performance</li></ul>Pay: Rs10,000.00 - Rs15,000.00 per monthWork Location: In person

Content Writer Intern (SEO & Web Content) | 3-Month Internship | On-Site

Explore 74+ Digital marketing assistant in Karachi this August. Find roles across top companies and apply now to boost your career.