digital marketing assistant manager Jobs in Istanbul Turkey

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digital marketing manager Jobs in Istanbul Turkey

digital marketing manager

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digital marketing specialist

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digital marketing supervisor

digital marketing lead

Şölen

<div>
 <p>
  <strong>
   About &Scedil;&ouml;len
  </strong>
 </p>
 <p>
  &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 </p>
 <p>
  <br/>
 </p>
 <p>
  &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are now seeking a
  <strong>
   Digital Marketing Lead
  </strong>
  to elevate our digital presence and drive brand growth through impactful digital strategies.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Role Overview
  </strong>
 </p>
 <p>
  As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
  </li>
  <li>
   Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
  </li>
  <li>
   Develop and execute data and application strategy for Solen
  </li>
  <li>
   Oversee social media content strategies and digital campaigns for brand awareness and engagement
  </li>
  <li>
   Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
  </li>
  <li>
   Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
  </li>
  <li>
   Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
  </li>
  <li>
   Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
  </li>
  <li>
   Drive innovation and digital transformation across the marketing function
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
  </li>
  <li>
   Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
  </li>
  <li>
   Proven track record of developing and executing digital strategies that drive brand and business results
  </li>
  <li>
   Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
  </li>
  <li>
   Experience in working with creative and media agencies
  </li>
  <li>
   Data-driven mindset with excellent analytical and reporting skills
  </li>
  <li>
   Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
  </li>
  <li>
   Excellent communication, project management, and stakeholder engagement skills
  </li>
  <li>
   Fluent in English (written and spoken)
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Join &Scedil;&ouml;len?
  </strong>
 </p>
 <ul>
  <li>
   Join a fast-growing global FMCG brand rooted in innovation and creativity
  </li>
  <li>
   Lead strategic digital initiatives with real business impact
  </li>
  <li>
   Work in a dynamic, collaborative, and flexible environment
  </li>
  <li>
   Be part of a marketing team that embraces technology and transformation
  </li>
 </ul>
 <p>
 </p>
</div>


Digital Marketing Lead

dentsu Turkey

<div>
 <p>
  Role Purpose:
 </p>
 <p>
  The purpose of this role is to be accountable and responsible for the Digital Marketing Strategy, managing the digital marketing budget and team, driving senior stakeholder management and ensuring alignment with business and functional goals.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Key responsibilities:
 </p>
 <p>
  Leaders the development and delivery of measurable Digital Marketing strategy, including Social Media, Content, Website, Search, Paid and CRM Manages senior stakeholders and alignment with broader functional and business strategic goals Manages the Digital Marketing Team and Budget with an active role in forecasting/reforecasting Leads strategic demand generation programmes , driving optimisation and enabling growth of the digital estate through regular reporting and testing.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Qualifications:
 </p>
 <p>
  &middot; Completed university education or master's degree primarily in marketing, communication, advertising, media
 </p>
 <p>
  &middot; At least 7 years of professional experience in digital media planning
 </p>
 <p>
  &middot; High level of marketing, market, media knowledge
 </p>
 <p>
  &middot; Deep knowledge and application skills on all communication channels
 </p>
 <p>
  &middot; Acting with a high level of customer and service focus
 </p>
 <p>
  &middot;
  <strong>
   Good command of English
  </strong>
 </p>
 <p>
  &middot; Have good presentation skills
 </p>
 <p>
  &middot; Very good tool knowledge: Good use of both Microsoft Office and industry tools
 </p>
 <p>
  &middot; Attentive, fast and meticulous work ability
 </p>
 <p>
  &middot; Proactive work style
 </p>
 <p>
 </p>
</div>


Digital Media Director

Wingie Enuygun Group

<div><p>Wingie Enuygun Group is Turkey&rsquo;s leading travel marketplace with more than 20 million visitors and 70 million page impressions each month. With its user-focused service, more than 500,000 travelers worldwide book their flights on Wingie Enuygun Group every month.</p><p>
We invite you to have the opportunity to work in Wingie Enuygun Group's young and dynamic team.</p><p>
We are looking for a &quot;Digital Marketing Manager&quot; for Wingie Enuygun Group's growing Digital Marketing team. With this position, you will have the chance to take part in the team that has developed one of the most successful internet businesses in Turkey.</p><p></p><p><b><br>
Requirements</b></p><p><b>
What makes you special?</b></p><p></p><ul>
<li>
7&ndash;10+ years in performance marketing with demonstrated leadership in high-scale digital environments (e-commerce, travel-tech strongly preferred).</li>
<li>Deep expertise in Google Ads (Search/App/YouTube), Meta, Programmatic DSPs, and affiliate ecosystems.</li>
<li>Advanced knowledge of GA4, MMPs, GTM, Looker/BigQuery, and attribution systems.</li>
<li>Strong quantitative background: comfortable with complex data, forecasting, CAC/LTV modelling, and incrementality understanding.</li>
<li>Business acumen: able to connect media performance to P&amp;L impact, contribution margins, and revenue planning.</li>
<li>Effective cross-functional partner with Product, Tech, Analytics, and Commercial teams.</li>
<li>Fluent in English; able to work with global partners and stakeholders.</li>
Ambitious, structured, analytical, and comfortable in high-speed, AI-first environments.<br>
<li>
</li>
</ul><p><b>What will you do?</b></p><p></p><ul>
<li>
Develop a multi-country paid media roadmap aligned with Enuygun&rsquo;s strategic growth priorities.</li>
<li>Scale performance channels with disciplined budget allocation, automation, and structured experimentation (bidding, creatives, segmentation).</li>
<li>Lead creative effectiveness by deploying structured test frameworks (UGC, video, dynamic feed assets).</li>
<li>Manage forecasting, scenario modeling, and sensitivity analysis for performance budgets.</li>
<li>Serve as the performance thought-leader across the organisation &mdash; educating teams on best practices, trends, and automation opportunities.</li>
<li>Guide new market launches, ensuring rapid testing, sizing, and performance ramp-up.</li>
</ul><p></p><p><b>
Benefits</b></p><ul><li><b>What do we offer?</b></li></ul><br>
<ul><li>
The opportunity to work with the latest technologies and tools which serve the needs of millions of travelers worldwide,</li>
<li>The chance to witness firsthand how we have managed to become a rapidly scaling and now globalized e-commerce company in Turkey and to be a part of a culture that centers around data, productivity, and customer satisfaction,</li>
<li>Lifelong learning, development, and growth opportunities with ongoing training sessions, internal and external training programs, and free access to e-learning platforms such as Coursera, Udemy, Symfonycasts, Lynda, Edx, Oreilly,</li>
<li>Appointments with our nutritionist for you to take a step towards healthier lifestyle,</li>
<li>Netflix Gift Card so that you can unwind after a productive day by watching your favorite shows,</li>
<li>A comprehensive orientation program to get you acquainted with the Wingie Enuygun team and start contributing from the first day,</li>
<li>An office environment without a dress code,</li>
<li>Meal card for lunch and daily access to healthy snacks (Multinet),</li>
<li>Social club memberships (Animal Protection Club, Basketball Club, Football Club, Volleyball Club, Game Club, Culture and Art Club),</li>
<li>Complementary health insurance (Anadolu Sigorta),</li>
<li>Life insurance (Zurich),</li>
<li>Commuter benefits covering the number of days you come to the office,</li>
<li>Two big parties to celebrate your successes with your team,</li>
<li>Discounts on flight tickets and hotel reservations from Wingie Enuygun Group,</li>
<li>Carrefour Gift Card to contribute to grocery shopping once a year,</li>
<li>Marriage and birth gifts</li></ul></div>

Digital Marketing Manager

Colgate-Palmolive

<div></div><div><div><div>Requisition ID <b>170706</b> - Posted <b>12/01/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div><div><div><b>Job Summary:</b></div>
<div>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</div>
<div>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</div>
<div>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</div>
<div>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</div>
<div><b>
Principal Duties and Responsibilities</b></div>
<ul>
<li><div><b>Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</div>
</li>
<li><div><b>Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</div>
</li>
<li><div><b>Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</div>
</li>
<li><div><b>Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</div>
</li>
<li><div><b>Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</div>
</li>
<li><div><b>Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</div>
</li>
<li><div><b>Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</div>
</li>
<li><div><b>Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</div>
</li>
<li><div><b>Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</div>
</li>
<li><div><b>Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</div>
</li>
<li><div><b>Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</div>
</li>
<li><div><b>Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</div>
</li>
<li><div><b>Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</div>
</li>
</ul><div><b>Education, Experience, &amp; Skill Requirements</b></div>
<ul>
<li><div><b>Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</div>
</li>
<li><div><b>5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</div>
</li>
<li><div><b>A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</div>
</li>
<li><div><b>Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</div>
</li>
<li><div><b>Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</div>
</li>
<li><div><b>Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</div>
</li>
<li><div><b>Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</div>
</li>
<li><div><b>Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</div>
</li>
<li><div><b>Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</div>
</li>
<li><div><b>Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</div>
</li>
<li><div><b>Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</div>
</li>
</ul><div>#LI-FS1</div></div><br>
</div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Social Media & Influencer Lead (170706)

<div><p>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</p><div><div><p><b><br>
Job Summary:</b></p><p>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</p><p>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</p><p>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</p><p>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</p><p><b>
Principal Duties and Responsibilities</b></p><ul><li><p><b>
Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</p></li><li><p><b>
Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</p></li><li><p><b>
Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</p></li><li><p><b>
Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</p></li><li><p><b>
Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</p></li><li><p><b>
Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</p></li><li><p><b>
Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</p></li><li><p><b>
Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</p></li><li><p><b>
Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</p></li><li><p><b>
Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</p></li><li><p><b>
Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</p></li><li><p><b>
Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</p></li><li><p><b>
Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</p></li></ul><p><b>
Education, Experience, &amp; Skill Requirements</b></p><ul><li><p><b>
Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</p></li><li><p><b>
5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</p></li><li><p><b>
A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</p></li><li><p><b>
Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</p></li><li><p><b>
Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</p></li><li><p><b>
Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</p></li><li><p><b>
Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</p></li><li><p><b>
Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</p></li><li><p><b>
Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</p></li><li><p><b>
Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</p></li><li><p><b>
Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</p></li></ul><p>
#LI-FS1</p></div></div><p><b><br>
Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</p></div>

Social Media & Influencer Lead

<div>
 No Relocation Assistance Offered
 <br/>
 <br/>
 Job Number #170706 - Istanbul, Turkey, Turkey
 <br/>
 <br/>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
 <br/>
 <br/>
 Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 <br/>
 <br/>
 <strong>
  Job Summary:
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.
 <br/>
 <br/>
 This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.
 <br/>
 <br/>
 The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).
 <br/>
 <br/>
 This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.
 <br/>
 <br/>
 <strong>
  Principal Duties And Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead, define and implement change management across the division as we move into a social-first mind set - this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals
  </li>
  <li>
   Develop and execute a robust Social Media &amp; Influencer strategy tailored to our AED brands and markets to drive brand love, community growth, and conversion
  </li>
  <li>
   Partner with Division and Hub brand teams to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans
  </li>
  <li>
   Drive partnership and expertise with our agency partners across Division and Hubs to make sure that we are always working with the best partners and teams
  </li>
  <li>
   Oversee all organic and paid social media activities across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites
  </li>
  <li>
   Design, implement, and manage our comprehensive Influencer Marketing program, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers
  </li>
  <li>
   Guide the content creation in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio
  </li>
  <li>
   Monitor and optimize all paid social media campaigns (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners
  </li>
  <li>
   Conduct regular social listening and competitive analysis to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance
  </li>
  <li>
   Perform A/B testing on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement
  </li>
  <li>
   Define, monitor, and report on KPIs for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights
  </li>
  <li>
   Serve as the central in-house expert on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams
  </li>
  <li>
   Ensure strict compliance with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Education, Experience, &amp; Skill Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).
  </li>
  <li>
   5+ years of hands-on experience managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency
  </li>
  <li>
   A creative mindset with the ability to define a seamless creative approach across social, influencers and content
  </li>
  <li>
   Keen awareness of social media trends and how they can be translated into best-in-class social media strategies and content execution
  </li>
  <li>
   Proven track record of successfully building brand presence, engagement and managing complex paid social campaigns
  </li>
  <li>
   Expert knowledge of key social media analytics platforms (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools
  </li>
  <li>
   Experience using Influencer Management Platforms (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams
  </li>
  <li>
   Strong analytical skills with the ability to interpret platform data, identify content performance trends, and make data-driven decisions
  </li>
  <li>
   Strong communication, presentation, and collaboration skills, with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management
  </li>
  <li>
   Self-starter with a creative and experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance
  </li>
  <li>
   Results-driven and oriented toward driving measurable business outcomes from social media investments
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our Commitment to Inclusion
  <br/>
  <br/>
 </strong>
 Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
 <br/>
 <br/>
 <strong>
  Equal Opportunity Employer
  <br/>
  <br/>
 </strong>
 Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
 <br/>
 <br/>
 Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
 <br/>
 <br/>
</div>


QNB Sigorta

<div>
 <p>
  <strong>
   <u>
    About the Role:
   </u>
  </strong>
 </p>
 <p>
  As the &ldquo;Head of Digital Channels &amp; Growth&rdquo;, you will lead digital transformation of our sales and distribution channels. Your mission is to create and scale customer-centric, data-driven, and high-performing digital funnels &mdash; both direct-to-consumer and via bancassurance partnerships.
 </p>
 <p>
  You will establish the digital strategy for our channels, align cross-functional teams (product, marketing, communication), and own the performance of our digital acquisition and conversion funnels. This role is critical in redefining how we serve our customers digitally and in leading insurance innovation in Turkey.
 </p>
 <p>
 </p>
 <p>
  <strong>
   <u>
    Key Responsibilities:
   </u>
  </strong>
 </p>
 <p>
  <strong>
   Strategy &amp; Leadership:
  </strong>
 </p>
 <ul>
  <li>
   Define and lead the &ldquo;digital channel strategy&rdquo; across direct and bancassurance lines to expand market reach, attract new customers, and optimize digital assets for sustained growth and competitive advantage.
  </li>
  <li>
   Drive alignment across marketing, digital communication, product, and tech teams around one cohesive digital commercial strategy
  </li>
  <li>
   Establish a &ldquo;data-driven growth culture&rdquo; using continuous testing, experimentation (A/B), and feedback loops.
  </li>
  <li>
   Lead projects from conception to implementation for diverse digital initiatives across various areas including SEO, performance marketing, personalization, and funnel optimization, leveraging expertise in each area to drive targeted results and overall business growth.
  </li>
 </ul>
 <p>
  <strong>
   Digital Funnel Ownership:
  </strong>
 </p>
 <ul>
  <li>
   Shape flexible, scalable &ldquo;sales funnels&rdquo; (both web and mobile) for direct and bancassurance-driven digital sales.
  </li>
  <li>
   Own funnel performance metrics and optimize with iterative testing. Continuously analyze the performance of digital marketing campaigns and channels to identify opportunities for improvement. Implement strategic optimizations aimed at increasing sales, driving traffic, boosting engagement levels, and maximizing conversions for enhanced overall campaign effectiveness.
  </li>
  <li>
   Partner with design and product teams to ensure a &ldquo;customer-first experience&rdquo; informed by &ldquo;design thinking&rdquo; methodologies enabled with digital insights collected from customer interactions &amp; iterative testing.
  </li>
 </ul>
 <p>
  <strong>
   Stakeholder &amp; Partner Collaboration
  </strong>
 </p>
 <ul>
  <li>
   Collaborate with internal stakeholders to shape digital-first insurance products tailored to customer needs
  </li>
  <li>
   Lead coordination with bancassurance partners to develop &ldquo;Digital Bancassurance Journeys&rdquo; leveraging successful funnel designs already proven through our own channels
  </li>
  <li>
   Align &ldquo;commercial and brand strategies&rdquo; with overall &ldquo;Digital Growth Strategy&rdquo;
  </li>
 </ul>
 <p>
  <strong>
   Data &amp; Performance Management
  </strong>
 </p>
 <ul>
  <li>
   Define KPIs and dashboards to track performance of all digital channels
  </li>
  <li>
   Work with analytics teams to uncover insights and refine strategy
  </li>
  <li>
   Develop a test-and-learn playbook to evaluate and scale winning ideas
  </li>
 </ul>
 <p>
 </p>
 <p>
  <strong>
   <u>
    Who You Are
   </u>
  </strong>
  :
 </p>
 <p>
  <strong>
   Experience:
  </strong>
 </p>
 <ul>
  <li>
   8+ years of experience in digital channel management, growth, or digital sales &mdash; ideally in insurance, fintech, telco, or e-commerce.
  </li>
  <li>
   Strong track record of building or scaling digital acquisition funnels.
  </li>
  <li>
   Experience in leading cross-functional teams and driving digital alignment across an organization.
  </li>
  <li>
   Familiarity with digital bancassurance models is a plus.
  </li>
 </ul>
 <p>
  <strong>
   Skills:
  </strong>
 </p>
 <ul>
  <li>
   Deep knowledge of digital sales funnels, UX/UI principles, and CRO (conversion rate optimization).
  </li>
  <li>
   Solid understanding of digital marketing, paid media
  </li>
  <li>
   Strong business acumen with ability to connect strategy, technology, and customer
  </li>
  <li>
   Comfortable with tools like A/B testing platforms, heatmaps, funnel tools, and BI dashboards.
  </li>
 </ul>
 <p>
  <strong>
   Mindset:
  </strong>
 </p>
 <ul>
  <li>
   Customer-obsessed and data-driven.
  </li>
  <li>
   Entrepreneurial and hands-on
  </li>
  <li>
   Collaborative leader who can influence across teams and seniority levels
  </li>
 </ul>
 <p>
 </p>
</div>


Head of Digital Channels & Growth (Manager)

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