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digital marketing specialist

marketing manager

digital marketing lead

King Revolution Inc

As the Digital Marketing Lead, you will oversee the development, execution, and optimization of our digital marketing strategy. You will be responsible for driving brand awareness, engagement, and conversions across various digital channels, including but not limited to social media, email marketing, search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and analytics.Key Responsibilities:<ul><li>Design and implement comprehensive digital marketing strategies aligned with overall business goals and objectives.</li><li>Lead and manage digital marketing campaigns across multiple platforms (social media, search engines, email, etc.), ensuring effectiveness and ROI.</li><li>Monitor, track, and analyze campaign performance using analytics tools, adjusting strategies as needed for continuous improvement.</li><li>Develop and execute SEO strategies to increase organic traffic, and manage PPC campaigns to drive targeted traffic and lead generation.</li><li>Collaborate with the content team to create and distribute engaging, high-quality content that resonates with our audience and supports our brand.</li><li>Oversee social media presence, grow followers, and develop campaigns to boost engagement and brand recognition.</li><li>Plan and execute email marketing campaigns, including newsletters, promotions, and customer retention initiatives.</li><li>Manage and mentor a small team of digital marketing professionals, fostering collaboration and innovation.</li><li>Work with leadership to allocate and optimize the digital marketing budget, ensuring resources are used effectively for maximum impact.</li><li>Continuously research digital marketing trends, tools, and techniques to keep the company ahead of the curve.</li></ul>Required Skills &amp; Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>4+ years of experience in digital marketing, with at least 2 years in a leadership role.</li><li>Proven track record of successfully managing digital marketing campaigns and achieving KPIs.</li><li>Strong knowledge of SEO, SEM, social media marketing, email marketing, and analytics platforms (Google Analytics, Facebook Ads Manager, etc.).</li><li>Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.</li><li>Excellent communication, organizational, and leadership skills.</li><li>Analytical mindset with the ability to interpret data and make data-driven decisions.</li><li>Creative and strategic thinker with strong attention to detail.</li><li>Ability to work collaboratively in a fast-paced environment.</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Lead

Northstar Cafe

Job Title: Team Lead &ndash; Digital Marketing CampaignLocation: Johar Town, Lahore Job Type: Full-time (on-site) Shift: 8pm-5pm Experience Required: 5 years as a Team Lead in Digital Marketing campaignsJob Description.<ul><li>Manage and run operations within our digital marketing campaign.</li><li>Guide, mentor, and motivate the backend team to deliver top-quality results.</li><li>Develop and implement effective local SEO strategies.</li><li>Coordinate with the development team using your basic understanding of web development.</li><li>Plan, execute, and optimize Google Ads campaigns along with other digital marketing tools.</li><li>Ensure projects are delivered on time while maintaining high-quality standards.</li></ul>Qualification<ul><li>Experienced in managing and running operations within a digital marketing agency.</li><li>&bull; Equipped with strong leadership skills to guide and mentor the backend team.</li><li>&bull; Skilled in local SEO with hands-on knowledge of optimization strategies.</li><li>&bull; Having a basic understanding of web development to coordinate with the development team.</li><li>&bull; Experienced in Google Ads and other essential digital marketing tools.</li><li>&bull; Capable of ensuring timely delivery of projects while maintaining quality standards.</li></ul>What We Offer<ul><li>Competitive base salary plus performance-based incentives.</li><li>Work in a fast-paced, creative environment.</li><li>Opportunity to lead and grow with a talented team.</li><li>Competitive salary and career growth prospects.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs120,000.00 per monthApplication Question(s):<ul><li>Are you comfortable working in the US timings (Night shift)?</li><li>Can you commute to Johar Town, Lahore</li></ul>Work Location: In person

Team Lead (Digital Marketing)

MedCare MSO Global

<div>
 
 Medcare MSO is one of the largest USA-based Health IT organization in Pakistan, with 950+ people on board. We implement best practices and adopt state-of-the-art technology tools to achieve results. The Senior Manager Digital Marketing designs and executes comprehensive marketing and business development strategies for Medcare MSO. The Senior Manager Digital Marketing is responsible for developing and executing comprehensive digital marketing strategies that drive business growth, enhance brand awareness, and generate high-quality leads. This role requires a data-driven, innovative leader who can leverage digital channels, optimize marketing campaigns, and align digital strategies with overall business objectives.
 
 
 
 
 
 
 Position: Senior Manager Digital Marketing
 
 
 
 
 Shift: Night Shift
 
 
 
 
 Location: 5T, 5th Avenue Plaza, Block T Gulberg 2, Lahore
 
 
 
 
 
 
 
 Job Responsibility:
 
 
 <ul>
 <li>
 Develop and implement integrated digital marketing strategies aligned with the company's business objectives.
 </li>
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 Manage all aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and performance analytics.
 </li>
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 Oversee Pay-Per-Click (PPC) campaigns, retargeting strategies, and budget allocation for maximum ROI.
 </li>
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 Implement advanced audience targeting techniques, including lookalike audiences and remarketing strategies.
 </li>
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 Collaborate with creative teams to ensure compelling ad copy, creatives, and landing pages.
 </li>
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 Leverage digital marketing tools, such as Google Analytics, HubSpot, Marketo, Salesforce, or similar platforms.
 </li>
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 Oversee website optimization efforts, ensuring enhanced user experience (UX) and conversion rates.
 </li>
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 Develop and execute demand generation strategies to drive leads for all products and service offerings.
 </li>
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 Monitor and analyze campaign performance, making data-driven decisions to maximize ROI.
 </li>
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 Implement data-driven marketing strategies using key performance indicators (KPIs) to measure campaign effectiveness.
 </li>
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 Track and analyze website traffic, conversion rates, customer engagement, and other performance metrics.
 </li>
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 Utilize marketing automation tools and CRM systems to enhance customer journey mapping.
 </li>
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 Continuously A/B test and optimize digital campaigns to improve performance and efficiency.
 </li>
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 Develop and present regular performance reports to senior management with actionable insights.
 </li>
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 Develop and oversee digital branding strategies to ensure consistent messaging across all digital channels.
 </li>
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 Build brand authority through thought leadership content and industry partnerships.
 </li>
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 Plan and manage paid media campaigns across Google Ads, Facebook, LinkedIn, and other digital platforms.
 </li>
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 Implement AI-driven marketing automation tools to enhance personalization and engagement.
 </li>
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 Work closely with product, sales, and customer success teams to align digital marketing efforts with business goals.
 </li>
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 Collaborate with design and development teams to enhance digital assets and website functionality.
 </li>
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 Develop and manage the digital marketing budget, ensuring cost efficiency and maximum ROI.
 </li>
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 Forecast digital marketing performance and align financial planning with strategic goals.
 </li>
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 Identify cost-effective marketing opportunities and optimize spending across channels.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Skills
 
 
 
 
 
 
 
 Education &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or master&rsquo;s degree in marketing, Digital Marketing, Business Administration, or a related field.
 </li>
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 Minimum of 10 years of experience in digital marketing, with at least 6 years in a leadership role.
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 Proven track record in digital growth marketing, lead generation, and performance-driven marketing.
 </li>
 <li>
 Experience in the healthcare, SaaS, IT, or tech industry is a must.
 </li>
 </ul>
 
 
 
 
 
 Technical &amp; Marketing Skills
 
 
 <ul>
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 Expertise in SEO, PPC, social media advertising, email marketing, and content marketing.
 </li>
 <li>
 Strong knowledge of Google Analytics, Facebook Ads Manager, LinkedIn Ads, HubSpot, Marketo, Salesforce, and CRM platforms.
 </li>
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 Proficiency in A/B testing, conversion rate optimization (CRO), and data-driven decision-making.
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 Deep understanding of customer acquisition strategies and retention marketing techniques.
 </li>
 </ul>
 
 
 Soft Skills &amp; Leadership
 
 
 <ul>
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 Strong analytical and problem-solving skills.
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 Excellent communication, presentation, and stakeholder management abilities.
 </li>
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 Ability to thrive in a fast-paced, results-oriented environment.
 </li>
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 Strategic thinker with the ability to align marketing initiatives with business goals.
 </li>
 </ul>
 
 
</div>

Senior Manager Digital Marketing

PepsiCo

<div>
 
 Overview
 
 
 
 The Digital &amp; Media Lead Pak BU will be responsible for implementation of the Marketing Transformation Agenda in Pakistan across both food and beverages.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Build new omni-channel E2E TCP strategies for our brands focusing on media + content best practices, in collaboration with the brand marketing teams.
 </li>
 <li>
 Kick-off Pakistan BU efforts to enable a personalization at scale mindset embedded in our 1P data acquisition/activation strategy &amp; empowered by enhanced DCO capabilities. This includes setting up infrastructures and collaboration with GBS&rsquo;s content teams and local in-house content hubs where relevant.
 </li>
 <li>
 Spearhead ROI based thinking in optimizing our media investment strategy &amp; in-market performance tracking.
 </li>
 <li>
 Review and reimagine the agency ecosystem, working with marketing procurement to build an agency roster to find opportunities for optimization and look for consolidation options.
 </li>
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 Experiment with future-forward marketing techniques and domains. Initiate, design the experiment and build the use-cases to incorporate in our marketing to enhance brand experiences, e.g. AR, VR, AI, IoT, etc. In accordance with sector priorities &amp; guidelines.
 </li>
 <li>
 Scale 1P data through codifying acquisition strategies, optimal database &amp; PII exploitation, and marketing transformation implications, in collaboration with sector consumer engagement team to help unlock better targeted messaging, data-empowered occasion communication, and deeper consumer engagement.
 </li>
 <li>
 Support and co-own the localization of some of the global/sector marketing transformation priorities (e.g. LifeTimeValue / loyalty).
 </li>
 <li>
 Lead on media and creative agency relationships with an aim for continuous optimization of SOWs &amp; deliverables to unlock productivity.
 </li>
 <li>
 Responsible for managing Creative and PR agencies and locking in SLAs and KPIs.
 </li>
 <li>
 Set KPIs and track progress against critical transformation verticals.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Minimum of 12 years of overall marketing experience
 </li>
 <li>
 Proven success record of deploying marketing programs in-market.
 </li>
 <li>
 Strong integrated marketing experience (creating immersive, full funnel brand experiences to deliver brand experiences that drive commercial business impact)
 </li>
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 Experienced in managing large scale programs, various agencies, and working against shared goals and objectives.
 </li>
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 Ability to manage multiple projects in a fast moving and ever-changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.
 </li>
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 Expertise with media plan optimization and working with media partners to scale activations.
 </li>
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 Proven track record working close to Creative/content partners.
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 Disruptive thinker and innovator. Ideal candidate continually challenges the conventional practices + status quo - bringing in new agencies, an outside-in POV + consumer centricity.
 </li>
 <li>
 Technically &ldquo;aware&rdquo; - this is not an IT role, but there is an aspect of the role designed to use technology to maximize comms plans during interactions, so candidates must have worked closely with the technological side of digital and e-commerce, web3, AR, AI
 </li>
 </ul>
</div>

Digital & Media Lead Pak BU

Mammoth-AI

Job Description &ndash;Social Media Marketing and Product LeadPosition: Product Lead Experience Required: 4+ Years Location: PIA Society, Lahore Employment Type: Full-Time (Onsite)About the Role: We are looking for a dynamic and strategic Product Lead who will be responsible for leading IT product launches and driving their success through effective marketing and social media strategies. This role combines product management, digital marketing, and social media expertise to ensure successful go-to-market outcomes and enhanced product visibility.Key Responsibilities:<ul><li>Lead the end-to-end product lifecycle &ndash; from concept, planning, and launch to growth and scale.</li><li>Develop and execute go-to-market strategies for IT products.</li><li>Drive product visibility through paid ad campaigns (Meta, LinkedIn Ads, Google Ads, TikTok, etc.) and optimize them for ROI.</li><li>Boost social media presence and engagement, ensuring strong brand and product positioning.</li><li>Collaborate with Design, Marketing, and Sales teams to ensure seamless product launches.</li><li>Conduct market research and competitor analysis to identify opportunities and optimize strategies.</li><li>Monitor product adoption, engagement, and campaign effectiveness through analytics and prepare regular reports for senior management.</li><li>Stay updated on industry trends, tools, and best practices to bring innovative ideas to the table.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s/Master&rsquo;s degree in Business, Marketing, IT, or related field.</li><li>Minimum 3 years of experience in product management/marketing within the IT industry.</li><li>Proven track record of successful IT product launches.</li><li>Strong experience in social media marketing and paid ad management.</li><li>Excellent leadership, analytical, and project management skills.</li><li>Ability to take initiative, work cross-functionally, and deliver results in fast-paced environments.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs200,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Johar Town: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>What is your current salary?</li><li>What is your Expected salary?</li></ul>Experience:<ul><li>Social Media: 2 years (Required)</li><li>Product launch: 1 year (Required)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Work Location: In person

Social Media Marketing and Product Lead

Koalify

Location: Johar Town, Opposite to UCP (On-site only &ndash; No Remote Option) Shift Timing: 5:00 PM &ndash; 2:00 AM Salary Range: Rs. 40,000 &ndash; 60,000 + Commission (2&ndash;3% on closed deals)About the RoleWe are looking for an enthusiastic and motivated Cold Caller to join our sales team for Digital Marketing &amp; SEO campaigns. The ideal candidate will have 6 months to 1 year of relevant experience, but we also welcome freshers with excellent English communication skills.This is an on-site position where you will directly contribute to generating qualified leads and closing sales opportunities.Responsibilities<ul><li>Make outbound cold calls to potential clients in international markets.</li><li>Present and promote our Digital Marketing &amp; SEO services.</li><li>Identify client needs and provide suitable solutions.</li><li>Maintain strong follow-ups with leads to ensure deal closure.</li><li>Collaborate with the sales team to achieve monthly targets.</li><li>Keep detailed records of calls, leads, and client interactions.</li></ul>Requirements&#9989; 6 months &ndash; 1 year experience in Cold Calling / Sales (preferred) &#9989; Experience in Digital Marketing &amp; SEO campaigns (preferred) &#9989; Freshers can apply if fluent in English &#9989; Excellent communication and persuasion skills &#9989; Ability to work night shifts (5 PM &ndash; 2 AM) &#9989; Strong work ethic, self-motivated, and target-drivenWhat We Offer<ul><li>Competitive salary (Rs. 40,000 &ndash; 60,000)</li><li>Attractive commission of 2&ndash;3% on closed deals</li><li>Career growth opportunities in the digital marketing industry</li><li>Professional and supportive work environment</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs60,000.00 per monthWork Location: In person

Dialer - Cold Caller – Digital Marketing Campaigns

Multinet Pakistan

<ul><li>SEO</li><li>Develop and implement effective marketing strategies to promote the company&rsquo;s products and services</li><li>Monitor and analyze market trends and customer feedback to identify opportunities for growth</li><li>Lead the development of marketing materials, including brochures, catalogs, and press releases</li><li>Coordinate and manage marketing and promotional activities</li><li>Develop and maintain relationships with customers, partners, and other stakeholders</li><li>Oversee the day-to-day operations of the marketing department</li><li>Manage the budget for marketing activities</li><li>Analyze and report on the effectiveness of marketing initiatives</li></ul>Job Type: Full-timePay: Rs70,000.00 - Rs110,000.00 per monthWork Location: In person

Marketing Lead

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