product manager

senior product manager Jobs in Istanbul Turkey

senior product manager

senior product designer Jobs in Istanbul Turkey

senior product designer

manager, products and solutions - digital solutions Jobs in Istanbul Turkey

manager, products and solutions - digital solutions

performance marketing specialist Jobs in Istanbul Turkey

performance marketing specialist

digital product specialist

Allianz

<div>
 
 How can you make an impact?
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Product Management, Computer Science, or a related field.
 </li>
 <li>
 3-7 years of experience as a Product Manager (web or digital products).
 </li>
 <li>
 Hands-on experience with Adobe Experience Cloud products (AEM, Adobe Target, Adobe Analytics) or comparable enterprise digital experience platforms
 </li>
 <li>
 Strong vendor/agency coordination skills; experience in working with external partners.
 </li>
 <li>
 Proficiency in data analysis (Excel, SQL basics required; advanced tools a plus).
 </li>
 <li>
 Knowledge of SEO principles, geo-targeting, and digital marketing enablement.
 </li>
 <li>
 Experience with agile frameworks (Scrum, Kanban) and tools (Jira, Trello, etc.).
 </li>
 <li>
 Strong communication and collaboration skills; proven ability to influence stakeholders and present to executives.
 </li>
 <li>
 Knowledge of web and/or mobile app development best practices.
 </li>
 <li>
 Fluency in English is required.
 </li>
 <li>
 Proactive, self-driven, and eager to learn and grow.
 
 
 </li>
 </ul>
 
 What do we expect you to bring?
 
 
 
 <ul>
 <li>
 Manage the product lifecycle of digital platforms, ensuring business goals, customer needs, and regulatory requirements are met.
 </li>
 <li>
 Own and maintain product roadmaps and backlogs, balancing global direction with local priorities.
 </li>
 <li>
 Collaborate with developers, designers, vendors, and global stakeholders to deliver high-quality experiences.
 </li>
 <li>
 Manage and optimize Adobe Experience Cloud tools (AEM, Target, Analytics, ContentSquare,Semji) for content, personalization, and performance tracking.
 </li>
 <li>
 Lead and coordinate international digital projects, ensuring alignment with Allianz global frameworks.
 </li>
 <li>
 Oversee and coordinate external agencies and vendors, ensuring timely delivery, adherence to standards, and measurable outcomes.
 </li>
 <li>
 Conduct user research, usability testing, and data analysis to inform product decisions.
 </li>
 <li>
 Track and analyze KPIs and business metrics, driving continuous improvement.
 </li>
 <li>
 Actively participate in agile ceremonies (planning, reviews, retrospectives) and foster a customer-centric culture.
 </li>
 <li>
 Present product strategies and performance updates to top management in a clear and structured way.
 </li>
 <li>
 Ensure SEO best practices are applied across all web experiences to maximize visibility and organic traffic.
 </li>
 <li>
 Support geo-based content management and localization to ensure relevance for different customer segments.
 </li>
 <li>
 Partner with digital marketing teams to enable campaign execution, optimize landing pages, and integrate with lead management journeys.
 
 
 </li>
 </ul>
 
 What we will offer you?
 
 
 
 
 Company
 
 
 
 <ul>
 <li>
 Working in Green certificated &amp; pet friendly Allianz Tower / Allianz Kamp&uuml;s with modern work spaces, gym &amp; social areas.
 </li>
 <li>
 Working in agile, flexible, digital and social culture
 </li>
 <li>
 Flexible working hours
 </li>
 <li>
 Working 40 hours a week
 </li>
 <li>
 Hybrid working
 </li>
 <li>
 Flex summer (July &ndash; August)
 </li>
 <li>
 Part time working
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Yearly bonus
 </li>
 <li>
 Home expense payment
 </li>
 <li>
 Home office payment (monthly)
 </li>
 <li>
 Transportation
 </li>
 <li>
 Life insurance
 </li>
 <li>
 Employer sponsored pension &amp; Family included health insurance
 </li>
 <li>
 Special Allowances (Marriage, newborn etc.)
 </li>
 <li>
 Meal Allowance (Card/monthly)
 
 
 </li>
 </ul>
 
 Leave Rights
 
 
 
 <ul>
 <li>
 School Report Day (Half Day) &amp; First Day of school (Half Day)
 </li>
 <li>
 Allianz day off
 </li>
 <li>
 Birthday day off
 </li>
 <li>
 Paternity Leave &ndash; 10 days
 </li>
 <li>
 Marriage Leave &ndash; 5 days
 </li>
 <li>
 After 4 years of work, having extra one day annual leave each year (up to 26 days)
 
 
 </li>
 </ul>
 Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
 
 
 At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.
 
 
 We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.
 
 
 
 Join us.
 
 Let's care for tomorrow.
 
 
 
 And there is much more!
 
 
 
 Do the items above define you? Do you believe you can passionately and successfully carry out the tasks involved in the job description, that is the perfect match for you? Then, come and apply for the
 
 &ldquo;Digital Insurance Team Member&rdquo;
 
 position.
 
 
 While you await news from us, we would like to share a playlist with you to help you enjoy your time.
 
 
 https://open.spotify.com/playlist/1Zx2if289cAz4WClmUvsL5?si=b48f678f66424584
 
 
 &ldquo;This is Allianz, life is quite different here!&rdquo;
 
 
 
 #TutkuylaY&uuml;r&uuml;yenlerinYolu #LetsCareForTomorrow #AllianzT&uuml;rkiye
 
 
 
 
 "Please find the clarification text about the processing of your personal data within the scope of the GDPR in the link below."
 
 
 
 
 https://www.allianz.com.tr/tr_TR/faydali-bilgiler-ve-linkler/is-basvurulari-kapsaminda-iletilen-kisisel-verilerin-islenmesi-hakkinda-aydinlatma.html
 
</div>

Digital Insurance Team Member - Digital Product

Mastercard

<div>Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Manager, Products and Solutions - Digital Solutions
Overview: 
 
The Product and Solutions team is looking for a Manager, Digital Solutions to drive our digital by default strategy forward by consistently innovating and problem-solving. The ideal candidate is passionate about innovative digital payments solutions, customer experience journey, highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset. 
 
Role Description: 
 
Leads execution of product strategies within assigned region 
Delivers proposals to customers on how products can improve value proposition 
Closes new business in tandem with Account Management and Products &amp; Solutions in a highly competitive consultative selling environment and generates incremental revenue from existing clients 
Build a strong sales pipeline and monitors opportunities 
Provides technical support by identifying and resolving customer challenges and escalating to senior colleagues as required 
Analyzes and interprets customer data to ensure operations are at optimal levels 
Participates in the customer planning and product prioritization process 
Coordinates transitions between sales and implementation teams 
Bring the voice of the market back to the implementation team to ensure customer relationship needs are met 
Provides subject matter expertise on a specific product or segment of products and identifies product innovation opportunities 
 
All About You: 
 
Expertise in Payments and/or eCommerce industry gathered from previous work experience 
Extensive experience in a sales/commercial/consultative selling environment including interacting with customers and closing individual deals within a single market 
Demonstrated expertise and success in achieving sales goals over multiple products 
Experience with a specific product line gathered from time in Product Sales or other functions in Mastercard 
Led cross-functional projects within own Country/Region
Corporate Security Responsibility 
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:<ul><li>
Abide by Mastercard&rsquo;s security policies and practices;</li><li>
Ensure the confidentiality and integrity of the information being accessed;</li><li>
Report any suspected information security violation or breach, and</li><li>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</li></ul></div>

Manager, Products and Solutions - Digital Solutions

Allianz Türkiye

<div>
 
 "Would you like to take your place in Allianz, which is the choice of those who care for tomorrow?&rdquo;
 
 
 
 
 
 The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. We are proud to be the Worldwide Insurance Partner of the Olympic &amp; Paralympic Movements from 2021 until 2028 and to be recognized as one of the industry leaders in the Dow Jones Sustainability Index.
 
 
 Caring for our employees, their ambitions, dreams and challenges is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us and together, let&rsquo;s care for tomorrow.
 
 
 
 
 
 We believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. To fulfill our commitment to equal opportunities, gender equity, and balanced gender representation, Allianz T&uuml;rkiye has achieved the globally recognized EDGE certification.
 
 
 
 
 
 At Allianz Turkey we proud to be recognized as a &ldquo;Great Place To Work&rdquo; and chosen as a top company of business world at 8 times by Capital Magazine.
 
 
 
 
 
 
 How can you make an impact?
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Product Management, Computer Science, or a related field.
 </li>
 <li>
 
 3-7 years
 
 of experience as a Product Manager (web or digital products).
 </li>
 <li>
 Hands-on experience with Adobe Experience Cloud products (AEM, Adobe Target, Adobe Analytics) or comparable enterprise digital experience platforms
 </li>
 <li>
 Strong
 
 vendor/agency coordination
 
 skills; experience in working with external partners.
 </li>
 <li>
 Proficiency in
 
 data analysis
 
 (Excel, SQL basics required; advanced tools a plus).
 </li>
 <li>
 Knowledge of
 
 SEO principles, geo-targeting, and digital marketing enablement
 
 .
 </li>
 <li>
 Experience with
 
 agile frameworks
 
 (Scrum, Kanban) and tools (Jira, Trello, etc.).
 </li>
 <li>
 Strong
 
 communication and collaboration
 
 skills; proven ability to influence stakeholders and present to executives.
 </li>
 <li>
 Knowledge of
 
 web and/or mobile app development best practices
 
 .
 </li>
 <li>
 Fluency in
 
 English
 
 is required.
 </li>
 <li>
 Proactive, self-driven, and eager to learn and grow.
 </li>
 </ul>
 
 
 What do we expect you to bring?
 
 
 <ul>
 <li>
 Manage the
 
 product lifecycle
 
 of digital platforms, ensuring business goals, customer needs, and regulatory requirements are met.
 </li>
 <li>
 Own and maintain
 
 product roadmaps and backlogs
 
 , balancing global direction with local priorities.
 </li>
 <li>
 Collaborate with developers, designers, vendors, and global stakeholders to deliver high-quality experiences.
 </li>
 <li>
 Manage and optimize
 
 Adobe Experience Cloud tools
 
 (AEM, Target, Analytics, ContentSquare,Semji) for content, personalization, and performance tracking.
 </li>
 <li>
 Lead and coordinate
 
 international digital projects
 
 , ensuring alignment with Allianz global frameworks.
 </li>
 <li>
 Oversee and coordinate
 
 external agencies and vendors
 
 , ensuring timely delivery, adherence to standards, and measurable outcomes.
 </li>
 <li>
 Conduct
 
 user research, usability testing, and data analysis
 
 to inform product decisions.
 </li>
 <li>
 Track and analyze
 
 KPIs and business metrics
 
 , driving continuous improvement.
 </li>
 <li>
 Actively participate in
 
 agile ceremonies
 
 (planning, reviews, retrospectives) and foster a customer-centric culture.
 </li>
 <li>
 Present product strategies and performance updates to
 
 top management
 
 in a clear and structured way.
 </li>
 <li>
 Ensure
 
 SEO best practices
 
 are applied across all web experiences to maximize visibility and organic traffic.
 </li>
 <li>
 Support
 
 geo-based content management
 
 and localization to ensure relevance for different customer segments.
 </li>
 <li>
 Partner with
 
 digital marketing teams
 
 to enable campaign execution, optimize landing pages, and integrate with lead management journeys.
 </li>
 </ul>
 
 
 What we will offer you?
 
 
 
 
 Company:
 
 
 <ul>
 <li>
 Working in Green certificated &amp; pet friendly Allianz Tower / Allianz Kamp&uuml;s with modern work spaces, gym &amp; social areas.
 </li>
 <li>
 Working in agile, flexible, digital and social culture
 </li>
 <li>
 Flexible working hours
 </li>
 <li>
 Working 40 hours a week
 </li>
 <li>
 Hybrid working
 </li>
 <li>
 Flex summer (July &ndash; August)
 </li>
 <li>
 Part time working
 </li>
 </ul>
 
 
 
 
 
 Benefits:
 
 
 <ul>
 <li>
 Yearly bonus
 </li>
 <li>
 Home expense payment
 </li>
 <li>
 Home office payment (monthly)
 </li>
 <li>
 Transportation
 </li>
 <li>
 Life insurance
 </li>
 <li>
 Employer sponsored pension &amp; Family included health insurance
 </li>
 <li>
 Special Allowances (Marriage, newborn etc.)
 </li>
 <li>
 Meal Allowance (Card/monthly)
 </li>
 </ul>
 
 
 
 
 
 Leave Rights:
 
 
 <ul>
 <li>
 School Report Day (Half Day) &amp; First Day of school (Half Day)
 </li>
 <li>
 Allianz day off
 </li>
 <li>
 Birthday day off
 </li>
 <li>
 Paternity Leave &ndash; 10 days
 </li>
 <li>
 Marriage Leave &ndash; 5 days
 </li>
 <li>
 
 After 4 years of work, having extra one day annual leave each year (up to 26 days)
 
 </li>
 </ul>
 
 
 
 
 Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
 
 
 At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.
 
 
 We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.
 
 
 
 Join us.
 
 Let's care for tomorrow.
 
 
 
 
 
 
 And there is much more!
 
 
 
 Do the items above define you? Do you believe you can passionately and successfully carry out the tasks involved in the job description, that is the perfect match for you? Then, come and apply for the
 
 &ldquo;Digital Product Manager&rdquo;
 
 position.&rdquo;
 
 
 
 
 
 While you await news from us, we would like to share a playlist with you to help you enjoy your time.
 
 
 https://open.spotify.com/playlist/1Zx2if289cAz4WClmUvsL5?si=b48f678f66424584
 
 
 
 
 
 &ldquo;This is Allianz, life is quite different here!&rdquo;
 
 
 
 #TutkuylaY&uuml;r&uuml;yenlerinYolu #LetsCareForTomorrow #AllianzT&uuml;rkiye
 
 
 
 
 
 
 
 "Please find the clarification text about the processing of your personal data within the scope of the GDPR in the link below."
 
 
 
 
 
 https://www.allianz.com.tr/tr_TR/faydali-bilgiler-ve-linkler/is-basvurulari-kapsaminda-iletilen-kisisel-verilerin-islenmesi-hakkinda-aydinlatma.html
 
 
 
 
 
</div>

Digital Product Manager

Mavi

<div>
 
 
 Are you ready to be a part of this journey?
 
 
 
 Mavi, incorporated in 1991 in Istanbul, is recognized as a highly successful global lifestyle brand, rooted in 40 years of denim expertise. Mavi has been publicly traded since 2017 and has a presence in 37 countries, including Turkey, the USA, Canada, Germany, and Russia selling its products through approximately ~4,000 points, including 471 Mavi shops.
 
 
 
 
 
 Mavi&rsquo;s trusted brand image translates into high quality and strong pricing power with products positioned between the upper end of the core and the premium segments of the ready-to-wear market. Perfect Fit philosophy guides Mavi in designing jeans that perfectly fit its customers&rsquo; lifestyles, body types, and quality expectations. Mavi ranks among the world&rsquo;s leading premium denim brands and stands apart as the preferred lifestyle brand across female and male consumer segments.
 
 
 
 
 
 
 
 
 
 Here&rsquo;s what you need to know:
 
 
 
 We are looking for an "
 
 Digital Product Associate
 
 " who will work under the Senior Digital Products and User Experience Manager in our Global E-Commerce department, within the Digital Product and Performance team.
 
 
 
 
 
 As the Digital Product Associate, you will manage the development processes of Mavi.com and Mavi APPs, follow the technical stages and carry out their tests.
 
 
 
 
 
 
 What will be expected of you in this role?
 
 
 
 &bull; You will follow the development of Mavi.com and Mavi Apps until they go live on the determined schedule and report the process.
 
 
 &bull; You will create the tasks determined for the development of digital products, transfer the tasks to the relevant teams and carry out the testing phase.
 
 
 &bull; You will develop suggestions and ideas that will increase the conversion rate.
 
 
 &bull; You will make suggestions to improve the current flow on digital products.
 
 
 &bull; You will regularly check and report the accuracy of the data feed to 3rd parties.
 
 
 &bull; You will check the suitability of requests from internal stakeholders for digital products, report them and create tasks.
 
 
 
 
 
 
 Why you?
 
 
 
 &bull; If you are a graduate of university departments such as Computer Engineering, Electrical-Electronics Engineering, Industrial Engineering, etc.,
 
 
 &bull; If you have at least 3 years of experience in the field of e-commerce,
 
 
 &bull; If you have a good level of English language skills,
 
 
 &bull; If you have strong problem solving and analytical thinking skills,
 
 
 &bull; If your time management is strong,
 
 
 &bull; If your reporting skills are advanced,
 
 
 &bull; If you are proficient in MS Office programs.
 
 
 you could be the team member we are looking for!
 
 
 
 
 
 
 
 
 We can&rsquo;t wait to meet unique, creative thinking, productive and innovative candidates, who match Mavi&rsquo;s brand spirit and closely follow fashion and global trends.
 
 
 
 
 
 
 
 
 
 *Driven by our &ldquo;All Blue. All Better. For All.&rdquo; strategy and empowered by our people-centric Mavi culture, we create a work environment where human rights are respected and diversity and differences are embraced. We promote gender equality and commit to equal opportunity in all our recruitment processes. In line with our Diversity and Inclusion Policy, we select and recruit employees based on their professional competencies and qualifications, regardless of their age, gender, sexual orientation, race, skin color, language, religious belief, spiritual and political ideology, ethnicity, economic status and health condition, disability, physical appearance, lifestyle and what they wear and support them in unlocking their potential.
 
 
 
 
</div>

Digital Product Associate

eduhub

<div>
 Freelance Digital Marketing Specialist &ndash; Eduhub
 
 
 [caption id="attachment_18018" align="alignnone" width="181"] Freelance Digital Marketing Specialist &ndash; Eduhub[/caption]
 
 
 
 Company Description
 
 
 
 Eduhub is a consulting and ISV Salesforce partner dedicated to transforming the education sector. We offer innovative recruitment, admission, and administration solutions, fully integrated with Salesforce. Our flagship product, Eduhub Admission, streamlines processes and enhances decision-making for educational institutions.
 
 
 Expanding our services, we now provide specialized digital marketing exclusively for the education industry, helping institutions enhance their brand visibility, increase student enrollments, and effectively engage their target audiences. In the ever-evolving digital world, we seek an experienced Freelance Digital Marketing Specialist to strengthen our teams and create more success stories.
 
 
 
 Role Description
 
 
 
 This is a freelance, remote Digital Marketing Specialist role at Eduhub. The Digital Marketing Specialist will be responsible for various day-to-day tasks related to digital marketing. This position includes crucial responsibilities such as managing our clients' digital marketing strategies and enhancing the effectiveness of digital campaigns.
 
 
 
 Qualifications
 
 
 
 <ul>
 <li>
 At least 2 years of experience in digital marketing.
 </li>
 <li>
 Bachelor's degree in Marketing, Business, or a related field.
 </li>
 <li>
 Deep knowledge and experience in Google Ads and Meta advertisements.
 </li>
 <li>
 Experience with data utilization and marketing strategy development.
 </li>
 <li>
 Deep knowledge of SEO, SEM, Google Analytics, social media platforms, and digital advertising tools.
 </li>
 <li>
 Data analysis and reporting skills; results-oriented thinking ability.
 </li>
 <li>
 Creative thinking and problem-solving skills.
 </li>
 <li>
 Strong written and verbal communication skills.
 </li>
 <li>
 Project management and time management skills.
 </li>
 <li>
 Ability to adapt to rapidly changing digital marketing trends and technologies.
 </li>
 <li>
 Customer-focused working approach and strong relationship management skills.
 </li>
 <li>
 Google Ads and Meta advertising certification is a plus.
 </li>
 <li>
 Experience with analysis and AI platforms such as Hotjar, Insider, and Semrush is a plus.
 </li>
 <li>
 Experience in managing international Higher Education advertising campaigns is a plus.
 </li>
 <li>
 A portfolio of past digital marketing projects is required.
 
 
 </li>
 </ul>
 
 Duties And Responsibilities
 
 
 
 <ul>
 <li>
 Creating and implementing customized digital marketing strategies for clients.
 </li>
 <li>
 Planning, executing, and monitoring the performance of digital campaigns.
 </li>
 <li>
 Analyzing campaign results, reporting, and providing strategic recommendations.
 </li>
 <li>
 Developing and implementing SEO and marketing strategies.
 </li>
 <li>
 Increasing brand awareness and engagement on social media channels.
 </li>
 <li>
 Developing and managing creative and effective content strategies.
 </li>
 <li>
 Planning digital marketing budgets and keeping expenses under control.
 </li>
 <li>
 Following digital marketing trends and developing innovative solutions.
 
 
 </li>
 </ul>
 
 Payment Details
 
 
 
 <ul>
 <li>
 Hourly-based payment structure.
 </li>
 <li>
 Competitive hourly rates based on experience and expertise.
 </li>
 <li>
 Flexible working hours with the potential for long-term collaboration.
 
 
 </li>
 </ul>
 
 Application Process
 
 
 
 <ul>
 <li>
 Submit your resume and a portfolio of past digital marketing projects.
 </li>
 <li>
 Include your hourly rate expectations.
 </li>
 <li>
 Provide references or testimonials from previous clients if available.
 
 
 </li>
 </ul>
 
 team@eduhub.solutions
 
 
 
 
 Freelance Marketing Specialist &Idot;&scedil; &Idot;lanlar&inodot; WhatsApp Grubu
 
 
 
 
 Dijital Pazarlama Uzman&inodot; Arayanlar Telegram Grubu
 
</div>

Freelance Digital Marketing Specialist

AVOYA

<div>
 
 
 About the Company
 
 
 
 As a new brand of G&uuml;rok Group&mdash;renowned for driving innovation across industries&mdash;AVOYA is reshaping the beverage sector with bold flavors and a sustainable production approach. With its preservative-free, naturally enriched formulas and Turkey&rsquo;s highest magnesium and mineral content, AVOYA is setting a new standard in the industry. From production to R&amp;D, from sales to marketing, we are designing the beverage of the future&mdash;today. We are now looking for a
 
 Senior Marketing Specialist / Marketing Lead
 
 to grow with us on this journey.
 
 
 
 
 
 We are seeking a highly motivated and detail-oriented Senior Marketing Specialist / Marketing Lead to join our dynamic marketing team. The ideal candidate will have a solid understanding of brand management principles and a passion for driving marketing campaigns and product initiatives. In this role, you will collaborate with cross-functional teams to execute brand strategies, enhance product visibility, and support market growth in line with the company&rsquo;s strategic objectives.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.
 </li>
 <li>
 Develop dashboards and performance summaries to track marketing KPIs and contribute to pricing and market potential evaluations.
 </li>
 <li>
 Support the management of the 360&deg; marketing mix in alignment with brand strategy and company objectives.
 </li>
 <li>
 Ensure consistent brand communication across all platforms and channels.
 </li>
 <li>
 Coordinate with creative, media, and PR agencies to ensure timely and high-quality campaign execution.
 </li>
 <li>
 Lead new product development (NPD) projects and manage the innovation pipeline from concept to launch.
 </li>
 <li>
 Collaborate with R&amp;D and operations teams to integrate marketing input into product development processes.
 </li>
 <li>
 Execute packaging design processes, product launches, and related marketing activities, including ATL, BTL, and in-store materials.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's or Master&rsquo;s Degree from a reputable university preferably in Engineering, Management, Economics and other related departments,
 </li>
 <li>
 Minimum 3 years of marketing experience, ideally in FMCG or consumer goods industries.
 </li>
 <li>
 Strong analytical thinking, organizational, and project management skills.
 </li>
 <li>
 Self-driven, proactive, and capable of managing multiple projects simultaneously.
 </li>
 <li>
 Solid understanding of brand strategy, campaign planning, and market analysis.
 </li>
 <li>
 Excellent communication skills in English (written and verbal).
 </li>
 <li>
 Proficiency in MS Office; experience with digital tools and dashboards is a plus.
 </li>
 </ul>
 
 
</div>

Senior Marketing Specialist/Lead

OPET

<div>
 
 
 Tan&inodot;m
 
 
 
 &Scedil;irketimizin Dijital &Uuml;r&uuml;nler ve Sadakat Programlar&inodot; Liderli&gbreve;ine ba&gbreve;l&inodot; olacak Dijital &Uuml;r&uuml;nler Uzman&inodot; &ndash; Product Owner (PO)' olarak aram&inodot;za kat&inodot;lacak yeni bir ekip arkada&scedil;&inodot; ar&inodot;yoruz. E&gbreve;er sen de &ldquo;&Idot;nsan ili&scedil;kilerinde ba&scedil;ar&inodot;l&inodot;y&inodot;m, yarat&inodot;c&inodot; ve i&scedil;i geli&scedil;tirmek i&ccedil;in ele&scedil;tirel bak&inodot;&scedil; a&ccedil;&inodot;s&inodot;na sahibim, tak&inodot;m &ccedil;al&inodot;&scedil;mas&inodot;na yatk&inodot;n&inodot;m, analiti&gbreve;im, yenilik&ccedil;iyim, &ccedil;&ouml;z&uuml;m odakl&inodot;y&inodot;m, dijital teknolojilere hakimim, &ouml;&gbreve;renmeye a&ccedil;&inodot;&gbreve;&inodot;m&rdquo; diyorsan ba&scedil;vurunu bekliyoruz.
 
 
 
 
 <ul>
 <li>
 
 Yolculu&gbreve;umuzun Olmazsa Olmazlar&inodot;:
 
 </li>
 <li>
 &Uuml;r&uuml;n y&ouml;netimi ya da benzeri alanlarda en az 4 y&inodot;l deneyim,
 </li>
 <li>
 Agile / Scrum metodolojileri hakk&inodot;nda bilgi ve deneyim,
 </li>
 <li>
 &Ccedil;ok iyi seviyede ileti&scedil;im, organizasyon ve problem &ccedil;&ouml;zme becerileri,
 </li>
 <li>
 Jira, Confluence gibi ara&ccedil;lara hakimiyet,
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Seni bir ad&inodot;m &ouml;teye ta&scedil;&inodot;yabilecek &ouml;zellikler:
 
 </li>
 <li>
 Tercihen teknik bilgiye sahip olmak (API, veri yap&inodot;lar&inodot;, yaz&inodot;l&inodot;m geli&scedil;tirme ya&scedil;am d&ouml;ng&uuml;s&uuml; hakk&inodot;nda temel bilgi)
 </li>
 <li>
 Tercihen daha &ouml;nce yaz&inodot;l&inodot;m geli&scedil;tirme ekipleriyle &ccedil;al&inodot;&scedil;m&inodot;&scedil; olmak,
 </li>
 </ul>
 
 
 
 
 
 Yolculukta Seni Neler Bekliyor?
 
 
 
 
 
 <ul>
 <li>
 &Uuml;r&uuml;n vizyonunu tan&inodot;mlamak ve buna uygun &uuml;r&uuml;n stratejisi geli&scedil;tirmek
 </li>
 <li>
 &Uuml;r&uuml;n ihtiya&ccedil;lar&inodot;n&inodot; analiz etmek, kullan&inodot;c&inodot; hikayeleri ve kabul kriterlerini olu&scedil;turmak
 </li>
 <li>
 &Uuml;r&uuml;n backlog&rsquo;unu haz&inodot;rlamak, &ouml;nceliklendirmek ve g&uuml;ncel tutmak
 </li>
 <li>
 Yaz&inodot;l&inodot;m geli&scedil;tirme ekibiyle yak&inodot;n &ccedil;al&inodot;&scedil;arak gereksinimlerin do&gbreve;ru &scedil;ekilde hayata ge&ccedil;irilmesini sa&gbreve;lamak
 </li>
 <li>
 Scrum rit&uuml;ellerine aktif olarak kat&inodot;lmak (Sprint Planning, Review, Grooming, Retrospective)
 </li>
 <li>
 Payda&scedil;larla d&uuml;zenli ileti&scedil;im kurarak geri bildirim toplamak ve &uuml;r&uuml;n geli&scedil;imini bu do&gbreve;rultuda y&ouml;nlendirmek
 </li>
 <li>
 &Uuml;r&uuml;n geli&scedil;tirme s&uuml;recinde i&scedil; hedefleri, kullan&inodot;c&inodot; ihtiya&ccedil;lar&inodot; ve teknik gereksinimler aras&inodot;nda denge kurmak
 </li>
 <li>
 &Uuml;r&uuml;n performans&inodot;n&inodot; metriklerle takip etmek, s&uuml;rekli iyile&scedil;tirme k&uuml;lt&uuml;r&uuml;n&uuml; benimsemek
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 &Idot;&scedil;e Al&inodot;mda Kulland&inodot;&gbreve;&inodot;m&inodot;z Rota
 
 </li>
 <li>
 T&uuml;m a&ccedil;&inodot;k ilanlar&inodot;m&inodot;za Ko&ccedil; Kariyerim, Kariyer.net, Linkedin, Toptalent ve Youthall sayfalar&inodot;ndan ula&scedil;abilirsin. &Ouml;zge&ccedil;mi&scedil;inin pozisyon ile uyumlu bulunmas&inodot; durumunda sana g&ouml;nderece&gbreve;imiz envanterleri ve &Idot;ngilizce s&inodot;nav&inodot;n&inodot; tamamlaman&inodot; bekliyoruz. Sonras&inodot;nda &Idot;nsan Kaynaklar&inodot; ve ilgili birim y&ouml;neticisiyle beraber g&ouml;r&uuml;&scedil;meler ger&ccedil;ekle&scedil;tiriyoruz. Olumlu bulunman durumunda fonksiyon y&ouml;neticileri ile g&ouml;r&uuml;&scedil;melerimiz devam ediyor. Son olarak referans kontrol&uuml; ve teklif a&scedil;amas&inodot;na ge&ccedil;iyoruz. T&uuml;m bu s&uuml;re&ccedil;lerde, g&ouml;r&uuml;&scedil;me f&inodot;rsat&inodot; buldu&gbreve;umuz adaylar&inodot;m&inodot;z ile ileti&scedil;im halinde kalmaya devam ediyoruz.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Enerjimizle Her An Yan&inodot;nday&inodot;z
 
 </li>
 <li>
 Hibrit &Ccedil;al&inodot;&scedil;ma &Idot;mkan&inodot;
 </li>
 <li>
 Ko&ccedil; Emeklilik Vakf&inodot; &uuml;yeli&gbreve;i
 </li>
 <li>
 &Ouml;zel Sa&gbreve;l&inodot;k Sigortas&inodot;
 </li>
 <li>
 Performansa dayal&inodot; prim sistemi
 </li>
 <li>
 100&rsquo;lerce firmada indirim imkan&inodot; sunan Ko&ccedil; Ailem &uuml;yeli&gbreve;i
 </li>
 <li>
 Yemek kart&inodot; ve servis hizmeti
 </li>
 <li>
 10.000&rsquo;den fazla e&gbreve;itim videosunun yer ald&inodot;&gbreve;&inodot; online &ouml;&gbreve;renme platformuna eri&scedil;im (Ko&ccedil;Akademi)
 </li>
 <li>
 Bayram yard&inodot;mlar&inodot;
 </li>
 <li>
 Evlilik-do&gbreve;um ve vefat yard&inodot;m&inodot;
 </li>
 <li>
 Do&gbreve;um g&uuml;n&uuml; hediye &ccedil;eki veya do&gbreve;um g&uuml;n&uuml; izni
 </li>
 <li>
 &Idot;ngilizce e&gbreve;itim deste&gbreve;i
 </li>
 <li>
 Sosyal kul&uuml;pler
 </li>
 <li>
 &Ccedil;al&inodot;&scedil;anlar&inodot;m&inodot;z i&ccedil;in kre&scedil; yard&inodot;m&inodot;
 </li>
 <li>
 &Ccedil;al&inodot;&scedil;anlar&inodot;m&inodot;z&inodot;n &ccedil;ocuklar&inodot; i&ccedil;in &ouml;&gbreve;renim yard&inodot;m&inodot;
 </li>
 <li>
 Diyetisyen deste&gbreve;i
 </li>
 <li>
 Ferdi kaza sigortas&inodot;
 </li>
 <li>
 Dijital sa&gbreve;l&inodot;k platformundan uzman doktorlar ile g&ouml;r&uuml;nt&uuml;l&uuml; g&ouml;r&uuml;&scedil;me imkan&inodot;
 </li>
 <li>
 7/24 &ccedil;al&inodot;&scedil;an destek hatt&inodot;
 </li>
 </ul>
 
 
 
 
 E&gbreve;er sen de bizimle ayn&inodot; heyecan&inodot; ta&scedil;&inodot;yor ve de&gbreve;erlerimizi payla&scedil;&inodot;yorsan, seninle tan&inodot;&scedil;mak i&ccedil;in sab&inodot;rs&inodot;zlan&inodot;yoruz.
 
</div>

Dijital Ürünler Uzmanı - Product Owner (PO)

Explore 725+ Digital product specialist in Istanbul Turkey this November. Find roles across top companies and apply now to boost your career.