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director, digital and marketing analytics Jobs in Washington

director, digital and marketing analytics

director digital and marketing analytics

American College of Cardiology (ACC)

<p></p><div><div><p>The American College of Cardiology is looking for a Director, Digital and Marketing Analytics to lead enterprise-wide initiatives that transform data into action. This is an impactful and meaningful opportunity to drive innovation, influence executive decision-making, and elevate digital performance across a mission-driven organization impacting millions of lives.</p><p><b>
This position is based in Washington, DC where we have a hybrid work environment (two days per week in the office).</b></p><p><b>
Function and Scope:</b><br>
The Director, Digital and Marketing Analytics will serve as the strategic lead for enterprise-wide digital intelligence initiatives to inform digital and enterprise content strategy. The role will be pivotal in shaping the organization&rsquo;s data strategy, transforming digital marketing performance through advanced analytics, and fostering a culture of data-driven decision-making. The ideal candidate is an experienced analytics leader with a consultant&rsquo;s mindset, a deep understanding of digital ecosystems, strategic vision, and a proven ability to connect insights to recommended actions and business outcomes.</p><p><b>
Major Duties and Responsibilities:</b></p><ul><li>
Lead the development and maintenance of robust analytics reports and dashboards that generate actionable insights for decision-making and translate those insights into concrete recommendations for executive leadership and key decision makers.</li><li>
Present findings and strategic insights to executive leadership and cross-functional teams.</li><li>
Drive the organization toward a customer journey view of digital and marketing analytics, leveraging the insights derived from various data sources and platforms (e.g., Sitecore, Hubspot).</li><li>
Develop, define and manage key performance indicators (KPIs) for digital strategy initiatives and product performance.</li><li>
Continuously improve reporting practices by leveraging the latest tools and presenting findings with clarity and strategic takeaways.</li><li>
Optimize operational efficiencies by streamlining workflows, standardizing reporting templates, and enabling cross-team data access and transparency.</li><li>
Collaborate with marketing and content teams to inform and shape data-driven engagement and strategies.</li><li>
Oversee integration of disparate data sources, ensuring a unified view of the customer journey across digital channels and products.</li><li>
Lead the integration of Google Analytics with data lakes (e.g., Salesforce Data Cloud, Microsoft Fabric).</li><li>
Implement Google Analytics recommendations from a recent audit such as enhanced event tracking, reducing custom dimensions, and configuring key events.</li><li>
Lead Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and GEO (Generative Engine Optimization) efforts to extend the reach of ACC content.</li><li>
Drive adoption of AI/ML tools for predictive analytics and reporting automation. Own vendor relationships and technology stack decisions for analytics platforms.</li><li>
Develop standardized templates and frameworks for recurring reports, such as campaign performance and grant project summaries.</li><li>
Manage and lead a team of digital and marketing analytics professionals, driving team goals and success, building internal capabilities, and fostering continued growth.</li></ul><p></p><p><b><br>
Required Qualifications:</b></p><ul><li>
Bachelor&rsquo;s Degree in Marketing, Data Science, Business Analytics, or a related field.</li><li>
At least ten years of experience in digital marketing analytics and at least 3 years of formal management experience.</li><li>
Proven expertise with analytics platforms (e.g., Google Analytics, Looker Studio, Verint/ForeSee, Adobe Analytics).</li><li>
Strong background in SEO, digital engagement metrics, customer behavior analytics, and content performance analysis.</li><li>
Demonstrated success in leading digital and marketing analytics strategy, creating deliverables to report out to senior executives, and telling narrative to inform decision-making.</li><li>
Comfort and experience using Artificial Intelligence to increase efficiency in analytics and reporting.</li><li>
Excellent problem-solving, communication, and project management skills.</li><li>
Ability to translate complex data into clear, strategic insights for non-technical stakeholders.</li><li>
Demonstrated understanding of how marketing and digital platforms affect constituent experience and a point of view on how to use insights to increase engagement.</li><li>
Experience managing budgets and vendor relationships.</li></ul><p></p><p><b><br>
Desired Qualifications:</b></p><ul><li>
Consulting experience is desirable.</li><li>
Experience with healthcare content and/or with an association or society preferred.</li><li>
Familiarity with email platforms (e.g., Hubspot), Sitecore or similar Content Management Systems (CMS), Microsoft products (PowerBI, Microsoft Fabric), and Tableau.</li><li>
Working knowledge of SQL (Structured Query Language).</li></ul><p></p><p><b><i><br>
About Us:</i></b><br>
<i>At the American College of Cardiology, we bring our hearts to work.</i></p><p><i>
We are a 500-person organization dedicated and committed to our mission to transform cardiovascular care and improve heart health for all for more than 75 years. When you join our team, you become part of a culture that envisions a world where science, innovation and knowledge optimize cardiovascular care and outcomes.</i></p><p><i>
Every day, we are committed to supporting our more than 60,000 members and their patients around the globe and in doing so, ensure our staff have a positive environment of teamwork, collaboration, professionalism and excellence. To learn more about why ACC has been recognized as a great place to work, please visit our site at: www.acc.org/jobs.</i></p><p><b><i>
What We Offer:</i></b><br>
<i>ACC values all members of our College family, including ACC staff. As the foundation of the organization, ACC staff enjoy world-class benefits and a culture of work-life balance. Our benefit offerings include insurance (medical, dental, vision, basic life, and short- and long-term disability, and supplemental options), generous paid time off (pre-loaded vacation and sick, 12 holidays and an organizational shut-down during the last week of the year, parental leave, 2 community service days, and half-day summer Fridays), tuition assistance and a very competitive 10% retirement contribution after a year of service, and much more! You can visit our careers site for an overview of our full offerings: https://www.acc.org/about-acc/jobs-at-the-acc. Please note that these offerings may change at any time.</i></p><p><i>
ACC believes in fair and equitable pay. Multiple factors are taken into consideration when we determine what salary to offer a selected candidate. These factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate&rsquo;s work experience, education and training, as well as internal equity, market, and business considerations. Our salary ranges differ based on the cost of labor in the local market where the job will be performed. For this role in Washington, DC (and other high-cost of labor markets if applicable, including California, Colorado, Illinois, Maryland, Massachusetts, New York, Washington) the target base salary range is: $150,000 - $180,000. The salary ranges for other locations in the US will vary based on the local labor market; ACC&rsquo;s Recruitment Team will be able to provide more information to candidates during initial discussions.</i></p><p><i>
ACC is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. All employment is decided on the basis of qualifications, merit and business need. Equal Opportunity Employer, including individuals with disabilities and veterans.</i></p><p><i>
ACC is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact Crystal Nott, Sr. Director, People Resources &amp; Engagement at cnott@acc.org or (202)375-6423.</i></p></div></div><p></p>

Director, Digital and Marketing Analytics

Zen Renovations

<p><b>Job Title:</b> Marketing Director</p><p><b>Company:</b> Zen Renovations</p><p><b>Location:</b> Washington, DC</p><p><b>Job Type:</b> Full-time - In Person</p><p>Zen Renovations</p><p>Zen Renovations is a dynamic and innovative design+build remodeling company dedicated to delivering high quality home renovations to residential clients in the DMV.. We specialize in interior renovations including kitchens, baths, and basements. We also construct additions and accessory dwelling units. We pride ourselves on our collaborative approach and commitment to excellence from concept to completion.</p><p>Position Summary:</p><p>We seek a highly motivated and detail-oriented Marketing Coordinator to join our growing team. The Marketing Coordinator will play a crucial role in supporting the planning, execution, and optimization of our marketing initiatives. This position offers a fantastic opportunity for a creative individual with strong organizational skills to contribute to the growth and brand presence of a reputable design and construction firm.</p><p><b>Key Responsibilities:</b></p><ul><li><b>Content Creation &amp; Management:</b></li><li>Assist in the creation and curation of engaging marketing content, including website copy, blog posts, case studies, project descriptions, social media updates, press releases, and email newsletters.</li><li>Collaborate with project managers, designers, and construction teams to gather information and visuals for marketing materials.</li><li>Maintain and organize a digital asset library (photos, videos, testimonials, project data).</li><li><b>Social Media Management:</b></li><li>Develop and implement social media content calendars across various platforms (LinkedIn, Instagram, Facebook, Houzz, etc.).</li><li>Monitor social media channels, engage with followers, and track performance metrics.</li><li>Stay up-to-date with social media trends and best practices in the AEC industry.</li><li><b>Website Maintenance:</b></li><li>Update and maintain company website content, including project portfolios, news, and team bios, using a Content Management System (CMS).</li><li>Ensure website accuracy, consistency, and SEO best practices are followed.</li><li><b>Email Marketing:</b></li><li>Assist in the creation, scheduling, and deployment of email marketing campaigns.</li><li>Manage and segment email subscriber lists.</li><li>Track and report on email campaign performance.</li><li><b>Proposal &amp; Presentation Support:</b></li><li>Support the creation and formatting of marketing collateral for proposals, presentations, and client pitches.</li><li>Ensure all marketing materials adhere to brand guidelines.</li><li><b>Event &amp; Conference Support:</b></li><li>Assist with the coordination and logistics for industry events, trade shows, and company-hosted seminars.</li><li>Help prepare marketing materials for events (brochures, signage, giveaways).</li><li><b>Public Relations &amp; Awards:</b></li><li>Assist with drafting and distributing press releases for new projects, awards, and company news.</li><li>Support the submission of company projects for industry awards and recognitions.</li><li><b>Market Research &amp; Analysis:</b></li><li>Conduct basic market research to identify industry trends, competitor activities, and new business opportunities.</li><li>Track and report on marketing campaign performance, providing insights and recommendations for improvement.</li><li><b>Administrative Support:</b></li><li>Maintain marketing calendars and project schedules.</li><li>Assist with general administrative tasks within the marketing department as needed.</li></ul><p><b>Qualifications:</b></p><ul><li>5+ years of experience in a marketing role.</li><li>Knowledge of SEO best practices and Google Analytics.</li><li>Superior written and verbal communication skills with impeccable grammar and a keen eye for detail.</li><li>Proficiency in social media platforms and scheduling tools.</li><li>Experience with Content Management Systems (CMS) including Webflow.</li><li>Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).</li><li>Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).</li><li>Basic understanding of graphic design principles and experience with design software (e.g., Canva, Adobe Creative Suite - Photoshop, InDesign) is a plus.</li><li>Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.</li><li>Highly organized, proactive, and a self-starter with a strong work ethic.</li><li>Team player with excellent interpersonal skills.</li></ul><p><b>What We Offer:</b></p><ul><li>Competitive salary commensurate with experience.</li><li>Comprehensive benefits package including 4 weeks of PTO, company-paid health insurance, and a Simple IRA plan with a company match.</li><li>Opportunities for professional growth and development.</li><li>Collaborative and supportive work environment.</li><li>The chance to work on exciting and impactful design and construction projects.</li></ul><p>To Apply:</p><p>Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role to Kevin Harris, Owner - . No calls, please.</p><p>Job Type: Full-time</p><p>Pay: From $90,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Experience:</p><ul><li>Digital marketing: 5 years (Preferred)</li><li>Marketing: 5 years (Preferred)</li></ul><p>Ability to Commute:</p><ul><li>Washington, DC 20012 (Preferred)</li></ul><p>Work Location: In person</p>

Marketing Director

NCTA - The Internet & Television Association

<div>Description:<p></p><p><b><br>
General Function</b><br>
Under general direction, this position supports the execution, and optimization of paid media campaigns, while also driving creative content development and digital storytelling across multiple platforms. The role advances NCTA&rsquo;s advocacy and communications objectives through performance-driven campaigns, compelling content, and innovative engagement strategies that effectively reach and resonate with key audiences.</p><p><b>
Essential Functions:</b></p><ul><li>
Supports the execution and optimization of paid media campaigns&mdash; primarily social and Google search &mdash; including drafting ad copy, assisting with creative development, executing campaigns in-platform, managing budgets, and tracking/reporting on performance.</li><li>
Tracks, analyzes, and presents performance metrics across web, email, and paid campaigns using tools like Google Analytics 4, social platforms, and email platforms to surface insights, optimize content, and inform future strategy.</li><li>
Supports basic Search Engine Optimization (SEO)and Answer Engine Optimization (AEO) efforts by helping ensure web content is structured and to maximize visibility in search and emerging answer engines.</li><li>
Supports the development and production of short-form, social-first video content &mdash; including ideation, scripting, minor editing, and coordination with internal stakeholders.</li><li>
Writes, edits, and delivers compelling digital copy for websites, email, social media, and marketing collateral. Ensures all content resonates with target audiences and aligns with brand voice and tone.</li><li>
Collaborates on creative concepts for webpages, videos, and social content that distill complex policy issues into clear and engaging narratives for target audiences.</li><li>
Stay current on digital trends, tools, and emerging platforms, proactively identifying opportunities to enhance campaign effectiveness and audience engagement.</li><li>
Performs other duties as assigned.</li></ul>
Requirements:<p></p><p><b><br>
Background/Skills/Abilities Preferred</b></p><ul><li>
Bachelor&rsquo;s degree in communications, marketing, advertising, public relations, or a related field, or equivalent work experience.</li><li>
Minimum of 5 years in digital communications, marketing, or related fields; agency or multi-client experience preferred.</li><li>
Exceptional writing and editing skills, with the ability to tailor messaging across diverse platforms and audiences.</li><li>
Proven experience managing or supporting paid digital campaigns&mdash;ideally across social media and Google Search&mdash;including content development, in-platform setup, and performance measurement.</li><li>
Proficiency with digital tools and platforms such as Google Analytics 4, Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, WordPress, Hotjar, and email platforms (e.g., Mailchimp).</li><li>
Able to work well within a highly collaborative team environment.</li><li>
Demonstrated ability or strong interest in producing short-form video content, including scripting, coordinating visual assets, and performing basic editing for social platforms.</li><li>
Familiarity with managing and growing organizational social media presences, with a strong curiosity about platform trends and audience engagement strategies.</li><li>
Innovative thinker who can translate complex ideas and policy concepts into compelling written and visual narratives.</li><li>
High attention to detail, strong interpersonal skills, and a collaborative working style.</li></ul></div>

Specialist, Digital Content & Campaigns

Council for the Advancement and Support of Education

CASE is a global not-for-profit and membership association whose vision is to advance education to transform lives and society. Our mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. CASE serves over 90,000 advancement practitioners at nearly 3,000 member institutions, advancing education in 72 countries, with support from more than 4,000 volunteers.
<br><br>
Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include advancement services, alumni relations, communications, fundraising, government relations, institutional leadership and marketing. Individual members are at all stages of their career and may be working in universities, schools, colleges, cultural organizations or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work.
<br><br>
Headquartered in Washington, DC, CASE works across all continents from its regional offices in London, Singapore and Mexico City. CASE works to achieve a seamless experience for all its stakeholders: particularly its members, volunteers and staff. Working together across time zones and borders, CASE staff in all offices seek to make the ambitious OneCASE aspiration a reality.
<br><br>
<b>Title:</b> Data Science Analyst
<br><b>Division:</b> Data, Research & Technology
<br><b>Department:</b> Research
<br><b>Status:</b> Full-time, Exempt, must be authorized to work in US, no sponsorship
<br><b>Total Direct Reports:</b> none
<br><b>Location:</b> Washington DC only local candidates will be considered
<br><br>
<b>Compensation:</b> $80,000 to $100,000 depending on experience. Full-time, exempt level employee are eligible for various benefits including vacation and sick leave, paid holidays, health insurance, dental insurance, life insurance, long-term and short-term disability insurance, flexible spending plans, employee assistance plan, legal resources plans, tuition reimbursement, and participation in CASE’s retirement plan. CASE is eligible for the Public Service Loan Forgiveness (PSLF) program.
<br><br>
POSITION PURPOSE
<br><br>
The Data Science Analyst will support the Director of Data Science in providing complex analyses and critical reports foundational to strategic, revenue-generating data and research services. This role involves assisting in data collection, management, reporting systems, and developing software to support data cleaning, analysis, visualization, and reporting. The Data Science Analyst will also collaborate with colleagues to enhance data management, task automation, and support data-driven decision-making.
<br><br>
ESSENTIAL FUNCTIONS
<br><br>
<b>Data Analysis and Visualization:</b><br>
<ul>
<li>Assist in conducting data analysis and developing visualizations for reports and presentations.</li>
<li>Support the design and automation of data reports, benchmarking tools, and other data resources.</li>
</ul>
<b>Collaboration and Support:</b><br>
<ul>
<li>Work with the Director of Data Science and other team members on data management systems, processes, and platforms.</li>
<li>Provide support in maintaining and enhancing product roadmaps for complimentary and revenue-generating products and services.</li>
</ul>
<b>Training and Development:</b><br>
<ul>
<li>Assist in delivering presentations and conducting trainings for members.</li>
<li>Develop training resources and contribute to thought leadership content.</li>
</ul>
<b>Technical Expertise:</b><br>
<ul>
<li>Serve as a technical support resource, providing guidance on data science, analytics, reporting, and benchmarking tools.</li>
</ul>
Project/Activity Management
<br><br>
Fiscal Management/Budget Responsibilities/Judicious Use of Resources
<br><ul>
<li>Contribute to budgeted services sales revenue by supporting the development of revenue-generating products.</li>
<li>Manage expenses relative to budget and exercise fiscal responsibility.</li>
</ul>
Liaison Responsibilities
<br><ul>
<li>Work cooperatively and supportively with volunteers and senior staff.</li>
<li>Collaborate with colleagues to analyze existing data, seek opportunities for new data acquisition, and develop insights and reports</li>
</ul>
Image Responsibilities
<br><br>
<ul>
<li>High degree of professionalism, accuracy, and ethics, in all activities, services, and products.</li>
</ul>
Performs other duties and responsibilities as assigned by the Supervisor.
<br><br>
<b>JOB COMPLEXITY AND KNOWLEDGE:</b><br>
<ul>
<li>Work with a high level of autonomy and independence, discretion, confidentiality, and diplomacy.</li>
<li>Interact with staff and stakeholders globally, managing time and prioritization of tasks effectively.</li>
</ul>
<b>PROBLEM SOLVING AND JUDGEMENT:</b><br>
<ul>
<li>Utilize high-level judgement and problem-solving skills to conduct new analyses and program reports.</li>
<li>Maintain professionalism and integrity in all tasks.</li>
</ul>
Professional and Organizational Knowledge
<br><br>
<ul>
<li>The position requires that the incumbent quickly develop a deep understanding of CASE, its policies and procedures and an understanding of the culture and regional and divisional interdependencies.</li>
<li>The position requires a deep understanding and respect for the organization’s systems and workflow.</li>
</ul>
POSITION REQUIREMENTS
<br><br>
<b>Education and Experience:</b><br>
<ul>
<li>Bachelor’s degree in statistics, data science, computer science, information technology, economics, business administration, or related discipline.</li>
<li>One to three years’ experience with data science techniques and processes.</li>
<li>Experience in research or data analyst roles, including development of data analytics and visualizations.</li>
</ul>
<b>Skills and Abilities:</b><br>
<ul>
<li>Strong critical thinking and problem-solving skills.</li>
<li>Proficiency in coding languages and tools such as Python, R, Excel, SQL, SPSS, PowerBI, SAS, Tableau, OracleBI, IBM Cognos, Google Analytics.</li>
<li>Proficiency in Microsoft Office (Word, PowerPoint).</li>
<li>Strong communication skills to convey technical concepts to non-specialist audiences.</li>
<li>Commitment to inclusive excellence.</li>
<li>Project management, accountability, time management, and continuous improvement skills.</li>
<li>Ability to work independently and as a team player in a rapid-response business environment.</li>
</ul>
CASE is a global not-for-profit and membership association whose vision is to advance education to transform lives and society. Its mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. Advancing education in over 3,000 member institutions, CASE has 80,000 members in 80 countries.
<br><br>
Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include alumni relations, development services, digital, communications, fundraising, government relations, marketing and web. Individual members are at all stages of their career and may be working in universities, schools, colleges, cultural organizations or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work.
<br><br>
Headquartered in Washington, DC, CASE works across all continents from its regional offices in London, Singapore and Mexico City. CASE works to achieve a seamless experience for all its stakeholders: particularly its members, volunteers and staff. Working together across time zones and borders, CASE staff in all offices seek to make the ambitious OneCASE aspiration a reality.
<br><br>
<b>Alternative Work Arrangement:</b> As of January 1, 2022, CASE implemented an Alternative Work Arrangement policy where, after 4 weeks of employment, eligible staff are given the opportunity to work from home up to 2 days per week and in office 3 days per week.
<br><br>
Management reserves the right to review and revise this document at any time. This document represents a description of intended job content, and should not be construed in any way to be a contract of employment.
<br><br>
<b>Alternative Work Arrangement:</b> After 4 weeks of employment, eligible staff are given the opportunity to work from home up to 2 days per week and in-office 3 days per week.
<br><br>
Management reserves the right to review and revise this document at any time. This document represents a description of intended job content, and should not be construed in any way to be a contract of employment.
<br><br>
Thank you for your interest. Only the selected candidates will be contacted for an interview.

Data Science Analyst

Amtrak

<div><p><b>Your success is a train ride away!</b></p><p>
As we move America&rsquo;s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.</p><p></p><p><b><br>
Are you ready to join our team?</b></p><p>
Our values of &lsquo;Do the Right Thing, Excel Together and Put Customers First&rsquo; are at the heart of what matters most to us, and our Core Capabilities, &lsquo;Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety &amp; Security&rsquo; are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.</p><p></p><p><b><br>
Summary of Duties</b></p><p>
The Manager, Digital and Brand Production &amp; Operations is a strategic and hands-on role responsible for the end-to-end execution of integrated loyalty, partnership and marketing campaigns (primarily on the email channel, among other emerging channels) that drive brand awareness, revenue, and ridership for Amtrak. This role is at the intersection of brand strategy, digital marketing, and project management, ensuring that all campaign elements are produced efficiently, launched on time with quality, and measured and optimized for maximum impact. The ideal candidate is a highly organized, customer experience focused, creative and data-driven professional with a proven track record of managing complex, multi-channel campaigns from concept to completion.</p><p></p><div><p><b><br>
Essential Functions</b></p></div><p></p><div><p><b><br>
Campaign Planning and Strategy:</b></p></div><div><ul><li><div><ul><li>
Collaborate with marketing leadership, brand strategists, and business units to translate business objectives into a comprehensive campaign strategy and tactical plan.</li></ul></div></li></ul></div><div><ul><li><div><ul><li>
Support the strategic direction of Amtrak&rsquo;s email program. This includes ad-hoc, recurring and automated or &ldquo;trigger&rdquo; campaigns. Gain alignment from key stakeholders across the organization.</li></ul></div></li></ul></div><div><ul><li><div><ul><li>
Ensure consistency of messaging and strategy across other channels of communication and that each campaign meets brand guidelines.</li><li>
Develop detailed campaign tasks and timelines, ensuring alignment with overall marketing goals and brand guidelines.
</li><li>Manage various aspects of the email program, including customer segmentation and audience management, creative review (copy, images), QA testing, approvals management and scheduling.
</li><li>Optimize and evolve the email channel to stay on pace with industry trends, new technology, standards and regulations. Continuously audit and evaluate current campaigns for opportunities to improve and automate.</li><li>
Work with internal teams and external agencies to define target audiences, messaging, and key performance indicators (KPIs) for each campaign.
</li><li>Track email campaign results, analyzing data and providing reports to stakeholders and making recommendations on improvements for future emails</li></ul></div></li></ul><p></p><p><b><br>
Production and Execution Management:</b></p><div><ul><li><div><ul><li>
Oversee the production of all digital and brand campaign assets, including but not limited to, digital display advertising, email campaigns, website landing pages, and print collateral.</li></ul></div></li></ul></div><div><ul><li><p>
Serve as the primary project manager, coordinating with creative teams, media agencies, analytics specialists, and other cross-functional partners (e.g., Marketing and Advertising, Pricing and Revenue Management, CRM, Digital Design) to ensure flawless execution.</p></li></ul></div><div><ul><li><p>
Manage the campaign calendar, ensuring all deadlines are met and that production and launch processes are streamlined and efficient</p></li></ul><p></p><p><b><br>
Campaign Operations and Optimization:
</b></p><div><ul><li><p>Utilize data from various sources (e.g., Adobe Analytics, Salesforce Marketing Cloud, CRM systems) to monitor real-time email campaign performance and identify opportunities for optimization.</p></li></ul></div><div><ul><li><p>
Develop and implement A/B and multivariate testing strategies to improve email campaign effectiveness and gather actionable insights.</p></li></ul></div><div><ul><li><p>
Prepare comprehensive email campaign performance reports, including insights and recommendations for future campaigns, and present findings to stakeholders.</p></li></ul><p></p><p><b><br>
Cross-Functional Collaboration and Communication:
</b></p><div><ul><li><p>Act as the central point of contact for all campaign-related inquiries and updates.</p></li></ul></div><div><ul><li><p>
Build and maintain strong relationships with internal and external partners to ensure a unified and collaborative approach to all marketing initiatives.</p></li></ul></div><div><ul><li><p>
Communicate campaign plans, progress, and results clearly and effectively to all levels of the organization.</p></li></ul></div></div></div></div><p></p><p><b><br>
Minimum Qualifications
</b></p><div><ul><li><p>Bachelor&rsquo;s Degree required OR equivalent combination of training, education and relevant experience may be considered in lieu of a degree</p></li></ul></div><div><ul><li><p>
At least 7 years of relevant experience required (some combination of digital marketing, email marketing and loyalty program experience).</p></li></ul><p></p><p><b><br>
Minimum Knowledge, Skills, and Abilities
</b></p><div><ul><li><p>Experience in the following: implementing integrated marketing plans, database management, direct response marketing programs and outbound email programs.</p></li></ul></div><div><ul><li><p>
Proficiency with Salesforce Marketing Cloud or similar enterprise ESP or marketing automation platform.</p></li></ul></div><div><ul><li><p>
Proficiency with analytics tools and applications such as Excel or Adobe Analytics</p></li></ul></div><div><ul><li><p>
Ability to effectively communicate ideas, proposals and results to leaders and stakeholders.</p></li></ul></div><div><ul><li><p>
Excellent project management, organizational, interpersonal and communications skills with the ability to manage multiple projects and priorities in a fast-paced environment.</p></li></ul></div><div><ul><li><p>
Proven experience managing end-to-end campaigns across multiple digital and traditional channels.</p></li></ul><p></p><p><b><br>
Preferred Experience, Education or Qualifications</b></p><div><div><ul><li><p>
Experience in travel, hospitality or transportation marketing to consumers</p></li></ul></div><div><ul><li><p>
Excellent editing, proofreading and written communication skills. Attention to detail is critical for testing, QA of campaigns.</p></li></ul></div></div><div><div><ul><li><p>
Salesforce Marketing Cloud (SFMC) &ndash;knowledge of the entire suite of tools within SFMC including Content, Subscriber Data, Interactions, Automation Studio, Tracking, Reporting, and Admin.</p></li></ul></div><div><ul><li><p>
Experience with segmentation analysis and data mining methodologies aimed at acquisition, retention, loyalty marketing.</p></li></ul></div><div><ul><li><p>
Knowledge of sales cycle fundamentals and lifecycle communication best practices.</p></li></ul></div><div><ul><li><p>
Experience with brand management and brand-focused campaign execution.</p></li></ul></div><div><ul><li><p>
Proficiency in content management systems a plus</p></li></ul></div><div><ul><li><p>
Understanding of customer data compliance requirements (as set forth by GDPR, CCPA, etc.)</p></li></ul><p></p><p><b><br>
Work Environment
</b></p><div><ul><li><p>This is a typical professional office environment position.</p></li></ul></div><div><ul><li><p>
Washington, DC based</p></li></ul></div><div><ul><li><p>
10% Travel</p></li></ul><p></p><p><br>
The salary/hourly range is $113,200-$146,664. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc. Depending on an employee&rsquo;s assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee&rsquo;s base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position and/or long-term incentive plan compensation. In addition to your salary, Amtrak offers a comprehensive benefit package that includes health, dental, and vision plans; health savings accounts; wellness programs; flexible spending accounts; 401K retirement plan with employer match; life insurance; short and long term disability insurance; paid time off; back-up care; adoption assistance; surrogacy assistance; reimbursement of education expenses; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges. Learn more about our benefits offerings <b>here</b>.</p></div></div></div></div></div><p><b>
Requisition ID:</b>165253</p><p><b>
Work Arrangement:</b>06-Onsite 4/5 Days Click here for more information about work arrangements at Amtrak.<br>
<b>Relocation Offered:</b>No<br>
<b>Travel Requirements:</b>Up to 25%</p><p><b>
You power our progress through your performance.</b></p><p><br>
We want your work at Amtrak to be more than a job. We want your career at Amtrak to be a fulfilling experience where you find challenging work, rewarding opportunities, respect among colleagues, and attractive compensation. Amtrak maintains a culture that values high performance and recognizes individual employee contributions.</p><p><br>
Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions requires a pre-employment background check that includes prior employment verification, a criminal history check and a pre-employment drug screen.</p><p>
Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use. Amtrak's pre-employment drug testing program is administered in accordance with DOT regulations and applicable law.</p><p><br>
In accordance with DOT regulations (49 CFR &sect; 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.</p><p></p><p><br>
In accordance with federal law governing security checks of covered individuals for providers of public transportation (Title 6 U.S.C. &sect;1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses.</p><p><br>
Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.</p><p><br>
Amtrak is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race/color, to include traits historically associated with race, including but not limited to, hair texture and hairstyles such as braids, locks and twists, religion, sex (including pregnancy, childbirth and related conditions, such as lactation), national origin/ethnicity, age, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law..</p></div>

Mgr Digital and Brand Operations (Campaign Producer) - 90296527 - Washington

Planned Parenthood

<div><div>Planned Parenthood is the nation&rsquo;s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation&rsquo;s largest provider of sex education. Planned Parenthood organizations serve all people with care and compassion, with respect, and without judgment, striving to create equitable access to health care. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable education and information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives.</div><div></div><div><br>
Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports the independently incorporated Planned Parenthood affiliates, which operate non-profit health centers across the U.S. PPFA also works to educate the public on and advocate for issues of sexual and reproductive health. Formed as the advocacy and political arm of Planned Parenthood Federation of America, Planned Parenthood Action Fund is a separate non-profit membership organization tax-exempt under section 501(c)(4). The Action Fund engages in educational, advocacy, and limited electoral activity, including grassroots organizing, legislative advocacy, and voter education in furtherance of the Planned Parenthood mission. <b>Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund </b>seek an Associate Director, Digital Product Design<b>.</b> This job reports to the <b>Senior Director, Product Management</b> in the <b>External Affairs Division</b> of PPFA. ThePlanned Parenthood<b> Digital Strategy department</b> provides reliable and scalable applications and technology programs and services in support of health care delivery, sex education, advocacy, fundraising, and internal operations, critical to achieving the organization&rsquo;s mission<b>. </b>Digital Strategy is part of the External Affairs division at PPFA.</div>
<h3 class="jobSectionHeader"><b>Purpose:</b></h3><ul><li>
The Associate Director, Digital Product Design will be successful when they lead Digital Strategy teams through the adoption of Product Design systems programmatically throughout their work, bringing a user-centered approach to product discovery that contributes to the team&rsquo;s strategy.</li><li>
The Associate Director, Digital Product Design will help to ensure that Product Designers are equipped to independently research and identify our target users&rsquo; core needs within the health care and education journey, while collaborating across multiple interdisciplinary product teams to launch new user experiences.</li></ul><h3 class="jobSectionHeader"><b>
Engagement:</b></h3><ul><li>
Directly contributes to the broader Digital User Experience program strategy.</li><li>
Strategic thought leader and influencer among Digital Strategy leadership, product managers, and engineering leadership, ensuring all initiatives are aligned with the Product Design program &amp; associated frameworks.</li><li>
Manages and mentors a team of two Product Designers, empowering them with the skills and tools to support the Product Design program across any Digital Strategy initiative.</li><li>
Advisor and thought partner to peers and more senior colleagues within PPFA and at affiliates.</li><li>
Management of vendors to provide tools and/or consulting services to PPFA.</li></ul><h3 class="jobSectionHeader"><b>
Delivery:</b></h3><ul><li>
The Associate Director, Digital Product Design is responsible for strategic execution of programmatic design systems across the Digital Strategy ecosystem, ensuring that the Product Design team (including the Associate Director, where appropriate) can deliver the following bodies of work across the Digital Strategy portfolio concurrently:</li><li><b>
Maintain Accessible Design System</b> - organize the structure and relationship of content to match natural user categorizations (e.g., site maps, service blueprints, readability).</li><li><b>
User Research</b> - Collaboration with the User Research team to execute research and testing plans that include regular in-person and remote engagement that leads to synthesis of insights that are shared to Digital Strategy and other PPFA stakeholders</li><li><b>
User Experience Design</b> - Defining the user experience within the PPFA digital ecosystem and ensuring that teams can build upon data-driven personas, patient journey maps, logic flows, wireframes, and concise product copy</li><li><b>
Visual Design</b> - Pushing the collaborative evolution of accessible design patterns and themes, including visual design frameworks and supporting assets</li><li>
Interaction Design - based on prototypes and motion tests that enable users and product teams to better understand how proposed features will look, work, and feel before investment is made into development.</li><li><b>
Product Design Socialization</b> - Leading cross-product evolution of Interaction Design patterns throughout the PP digital ecosystem, while empowering contributors beyond the Product Design team to employ PPFA&rsquo;s design language</li><li><b>
Design Thinking</b> - Be a champion for design thinking and human-centered digital innovation within Digital Strategy as well as with the broader Planned Parenthood Federation while leveling up Product Designers and other design peers.</li></ul><h3 class="jobSectionHeader"><b>
Knowledge, Skills and Abilities (KSAs):</b></h3><ul><li>
Bachelors Degree in related field is preferred.</li><li>
4-7 years expertise in designing and launching scalable end-to-end digital experiences.</li><li>
Required 1-2 years Demonstrated record of leading the implementation of product design programming &amp; project management thereof.</li><li>
Required Strong product design portfolio with an emphasis on accessibility, minimalism and clarity across a diverse mix of digital formats, including websites, and mobile apps.</li><li>
Required 3-5 years Extensive experience with a variety of product design tools, including (but not limited to) Photoshop, Sketch, Illustrator, Figma, and online prototyping tools like Principal.</li><li>
Required 3-5 years Experience working with brand standards.</li><li>
Required 3-5 years Proven experience designing, conducting, and synthesizing lean user research.</li></ul><div>
Travel: 0-10% domestic</div><div></div><div><br>
$125,000 - $132,000/year</div><div></div><div><br>
Planned Parenthood's cultural ethos, &quot;In This Together&quot;, reflects our commitment to building a workplace culture that fosters belonging, promotes learning throughout the employee lifecycle, and recognizes individual contributions to our mission.</div><div></div><div><br>
Planned Parenthood Federation of America participates in the E-Verify program. Planned Parenthood Federation of America is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Planned Parenthood Federation of America is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.</div></div>

Associate Director, Digital Product Design

FTI Consulting, Inc.

<div><p><b>Who We Are</b></p><p>
FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world&rsquo;s top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations.</p><p>
At FTI Consulting, you&rsquo;ll work side-by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you&rsquo;ll be an integral part of a focused team where you can make a real impact. You&rsquo;ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.</p><p>
Are you ready to make your impact?</p><p></p><p><b><br>
About the Role</b></p><p>
FTI is seeking a Full Stack Development &amp; AdTech Specialist to support our AdTech &amp; Digital Marketing Risk Management Services team. This individual will help drive our AdTech solution offerings to meet our client&rsquo;s technical development and advisory needs. Data privacy, consumer preference, and choice are top of mind for both consumers and organizations alike. This client-facing role will work across Web, Marketing, IT, and Privacy Compliance teams to define product architecture, develop front-end suppression, develop back-end integrations, and configure online tracking technologies in line with privacy compliance requirements.</p><p></p><p><b><br>
What You'll Do</b></p><ul><li>
Front-End Architecture &amp; Development</li><li>
Design and develop front end JavaScript modules and UI components that support the management of online tracking technologies, cookie consent management, and online tracking suppression (e.g. Do Not Sell, &rdquo;Opt Out&rdquo;)</li><li>
Support the development rendering performance across browsers and devices</li><li>
Backend Integration &amp; Data Transformation</li><li>
Build ETL pipelines for in-browser data collection, normalization, and delivery to analytics platforms</li><li>
Integrate RESTful APIs and third-party services alongside back-end engineers to ensure data fidelity, security, and consistency</li><li>
Implementing parameterized database writes and models to persist cookie records into relational databases</li><li>
Tracking Implementation &amp; Configuration</li><li>
Set up, test, and maintain Online Tracking Technologies across industry standard Tag Management platforms (i.e. Adobe Launch, Google Tag Manager, Tealium) consistent with ascribed privacy compliance obligations</li><li>
Privacy &amp; Compliance Engineering</li><li>
Configure consent frameworks, data anonymization in the front-end, implementing dynamic tag gating and opt-in/opt-out flows</li><li>
Collaborate with Legal and Privacy teams to bake compliance controls into the codebase, balancing user privacy with marketing objectives</li><li>
Vendor &amp; Tool Assessment</li><li>
Evaluate emerging front-end Online Tracking Technologies, tag management systems, and analytics platforms</li><li>
Recommend technology roadmaps and integration strategies aligned with client priorities and compliance mandates</li></ul><p></p><p><b><br>
How You&rsquo;ll Grow</b></p><p>
We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You&rsquo;ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.</p><p>
As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.</p><p></p><p><b><br>
What You Will Need to Succeed</b></p><p>
Basic Qualifications</p><ul><li>
Bachelor's Degree in Computer Science, Marketing Analytics, Data Science, or related fields</li><li>
5+ years of experience in a Full-Stack development role</li><li>
Experience with HTML, CSS, JavaScript, and JS frameworks (e.g., React, Angular, Vue)</li><li>
Experience with web service and APIs, including RESTful architectures, data handling, and integrating third-party services into front-end applications</li><li>
Experience with SQL, MySQL, PostgreSQL, and NoSQL</li><li>
Familiarity with tag management systems (e.g., Google Tag Manager, Adobe Launch)</li><li>
Superior communication and stakeholder management skills, with experience leading client workshops and presentations</li><li>
Strong analytical skills</li><li>
Excellent problem-solving skills and ability to distill complex technical topics for non-technical stakeholders</li><li>
Applicants must be currently authorized to work in the United States on a full-time basis; this position does not provide visa sponsorship.</li></ul><p></p><p><br>
Preferred Qualifications</p><ul><li>
Python, Server-side JavaScript (Node.js), PHP</li><li>
Practical knowledge of digital advertising platforms (e.g., Client-side Tracking, Programmatic DSPs).</li><li>
Understanding of data privacy regulations and consumer consent frameworks.</li><li>
Analytics and data visualization tooling (Looker, Tableau, Domo) and interpreting large datasets.</li><li>
Digital Marketing analytics modeling, A/B testing frameworks, and measurement best practices.</li></ul><p></p><p><br>
#LI-Hybrid</p><p>
#LI-VV1</p>
<div><p><b>Total Wellbeing</b></p><p>
Our goal is to support the wellbeing of you and your families&mdash;physically, emotionally, and financially. We offer comprehensive benefits such as the following:</p><ul><li>
Competitive total compensation, including bonus earning potential</li><li>
Full package of benefits plans, including medical, dental, and vision coverage along with life and disability insurance</li><li>
Generous paid time off and holidays</li><li>
Company matched 401(k) retirement savings plan</li><li>
Potential for flexible work arrangements</li><li>
Generous paid parental leave with available planning tools, virtual expert coaching services and flex return support</li><li>
Family care benefits, including back-up child/elder care</li><li>
Employee wellness platform</li><li>
Employee recognition programs</li><li>
Paid time off for volunteering in your community</li><li>
Corporate matching for charitable donations most important to you</li><li>
Make an impact in our communities through company sponsored pro bono work</li><li>
Professional development and certification programs</li><li>
Free in-office snacks and drinks</li><li>
Free smartphone and cellular plan (if applicable)</li><li>
FTI Perks &amp; Discounts at retailers and businesses</li><li>
Upscale offices close to public transportation</li></ul><p></p><p><b><br>
About FTI Consulting</b></p><p>
FTI Consulting, Inc. is the leading global expert firm for organizations facing crisis and transformation, with more than 7,900 employees located in 32 countries and territories. Our broad and diverse bench of award&ndash;winning experts advise their clients when they are facing their most significant opportunities and challenges. The Company generated $3.7 billion in revenues during fiscal year 2024. In certain jurisdictions, FTI Consulting&rsquo;s services are provided through distinct legal entities that are separately capitalized and independently managed. FTI Consulting is publicly traded on the New York Stock Exchange. For more information, visit www.fticonsulting.com and connect with us on Instagram and LinkedIn.</p><p></p><p><b><i><br>
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.</i></b></p><p><b><i>
Compensation Disclosure: </i></b><i>Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual&rsquo;s location, skills, level of experience, and qualifications.</i></p></div></div>

Full Stack Development & AdTech Specialist | Technology Consulting | Multiple Locations

Explore 352+ Director digital and marketing analytics in Washington this October. Find roles across top companies and apply now to boost your career.