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buying & marketing director Jobs in Istanbul

buying & marketing director

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ceo office marketing group manager

digital marketing manager Jobs in Istanbul

digital marketing manager

director of marketing & communications Jobs in Istanbul

director of marketing & communications

director of marketing

Fairmont Hotels & Resorts

<div>
 
 Company Description
 
 
 
 "Why work for Accor?
 
 
 We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor&rsquo;s limitless possibilities.
 
 
 By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
 
 
 Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
 
 
 Rising over the slopes of the Bosphorus, surveying centuries of history, yet silhouetted against the modern skyline of Istanbul, the Fairmont heritage of distinction and style comes to Istanbul, fusing with the city&rsquo;s storied history and traditions to bring guests an exceptional experience in the heart of one of the world&rsquo;s most talked about destinations.
 
 
 Fairmont Quasar Istanbul is at once in touch with this fabulous city&rsquo;s past and part of its dynamic future, rising up from the heart of Istanbul&rsquo;s main business district. Offering sophisticated travelers 209 guest rooms with a diverse selection of restaurants and bars serving everything from elegantly crafted cocktails to exquisitely authentic Turkish cuisine. With 2,000 square meters of meeting and event space, Fairmont Quasar Istanbul is ideal for meeting and special events while the luxurious Fairmont Spa and state-of-the-art gym are the perfect places to relax and revitalize.
 
 
 
 Job Description
 
 
 
 Responsible for planning, development and implementation of all of Fairmont Quasar Istanbul&rsquo;s strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization. Assisting to and cooperating with the Director of Sales &amp; Marketing in reaching the targeted goals of Fairmont Quasar Istanbul as defined in the marketing plan.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Oversee branding and communications operations. Leverage multiple platforms (including web, print, and graphics) to maintain company&rsquo;s image among guests and the public.
 </li>
 <li>
 Act as a liaison between media and the hotel. Coordinating all Public Relations and social media activities for hotel, preparing e-newsletters and press releases.
 </li>
 <li>
 Enhanced company's market position and relationship with media; devised and executed a plan to increase public awareness of the corporate brand as well as the hotel itself including its outlets.
 </li>
 <li>
 Lead strategic marketing communications plan development and ensure strategic alignment of all functional plans with corporate strategy directives, marketing strategies and marketplace challenges.
 </li>
 <li>
 Drive all advertising and branding campaigns, measurements, and results.
 </li>
 <li>
 Responsible for the brand marketing, PR, social media, partner marketing, web marketing of all the outlets of the hotels, including restaurants/bars and spa.
 </li>
 <li>
 Managed advertising campaigns.
 </li>
 <li>
 Preparing and executing yearly marketing plan.
 </li>
 <li>
 Managing the website and writing content.
 </li>
 <li>
 Analyzing the web analytical report and social media report.
 </li>
 <li>
 Preparing monthly clipping report.
 </li>
 <li>
 The coordination and record of marketing activities and campaigns of the brand.
 </li>
 <li>
 Determined type, location and frequency of media. Negotiated contracts with media companies.
 </li>
 <li>
 Responsible from the overall launch events, PR activities and sponsorship activities.
 </li>
 <li>
 Organizing special festivals, parties and events
 </li>
 <li>
 Preparing all the collaterals such as poster, flyer and invitation
 </li>
 <li>
 Planning PR activities
 </li>
 <li>
 Being Manager on Duty twice a month and substitute for General Manager
 </li>
 <li>
 Welcoming delegations, participating special events such as royal/ministerial visits, conferences, trade and economy-related events
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 To fulfil this role successfully, you should demonstrate the following minimum qualifications:
 
 
 <ul>
 <li>
 Minimum of five (5) Years of Hotel Sales or Marketing Experience.
 </li>
 <li>
 Good command of English required.
 </li>
 <li>
 Four-year college degree preferred.
 </li>
 <li>
 Highly professional presentations and communication (oral and written) skills.
 </li>
 <li>
 Proficiency with standard Microsoft Office.
 </li>
 <li>
 Ability to perform critical analysis.
 
 
 </li>
 </ul>
 Additional Information
 
 
 
 Your Team And Working Environment
 
 
 
 We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor&rsquo;s limitless possibilities.
 
 
 Note: Customization may be included for any specific local or legislative requirements, such as work permits.
 
 
 
 Only Turkish or candidates which able to communicate in Turkish will be hired.
 
 
 
 
 Our Commitment To Diversity &amp; Inclusion
 
 
 
 We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
</div>

Director of Marketing & Communications

Marriott International

<div>Additional Information 
Job Number25192424 
Job CategorySales &amp; Marketing 
LocationSheraton Istanbul Levent, Buyukdere Caddesi No 3-4, Istanbul, T&uuml;rkiye, T&uuml;rkiye, 34330 
ScheduleFull Time 
Located Remotely?N 
Position Type Management<div><div> 
JOB SUMMARY
&ldquo;Only local candidates will be considered.&rdquo;
Functions as the leader of the property&rsquo;s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand&rsquo;s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel&rsquo;s&rsquo; sales objectives. Evaluates the property&rsquo;s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property&ndash;wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand&rsquo;s target customer profile and property associates and provides a return on investment to the owner and Marriott International. 
CANDIDATE PROFILE 
Education and Experience 
Required:
<ul><li>2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.</li></ul>
OR
<ul><li>4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.</li></ul> 
Preferred:
<ul><li>4 year college degree.</li></ul>
<ul><li>Demonstrated skills in supervising a team.</li></ul>
<ul><li>Lodging sales experience.</li></ul>
<ul><li>Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.</li></ul> 
CORE WORK ACTIVITIES 
Managing Sales Activities
<ul><li>Manages the development of a strategic account plan for the demand generators in the market.</li></ul>
<ul><li>Manages the property's reactive and proactive sales efforts.</li></ul>
<ul><li>Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.</li></ul>
<ul><li>Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.</li></ul>
<ul><li>Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel&rsquo;s market position.</li></ul>
<ul><li>Researches competitor&rsquo;s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.</li></ul>
<ul><li>Attends sales strategy meetings to provide input on weekly and overall sales strategy.</li></ul>
<ul><li>Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.</li></ul>
<ul><li>Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.</li></ul>
<ul><li>Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.</li></ul>
<ul><li>Serves as the sales contact for customers; serves as the customer advocate.</li></ul>
<ul><li>Serves as hotel authority on sales processes and sales contracts.</li></ul>
<ul><li>Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.</li></ul>
<ul><li>Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.</li></ul>
<ul><li>Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.</li></ul>
<ul><li>Supports the General Manager by coordinating crisis communications.</li></ul>
<ul><li>Executes and supports Marriott&rsquo;s Customer Service Standards and hotel&rsquo;s Brand Standards.</li></ul>
<ul><li>Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).</li></ul>
<ul><li>Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).</li></ul>
<ul><li>Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.</li></ul>
<ul><li>Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.</li></ul>
<ul><li>Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.</li></ul>
<ul><li>Implements the brand&rsquo;s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel&rsquo;s&rsquo; sales objectives.</li></ul>
<ul><li>Interfaces with regional marketing communications for regional and national promotions pull through.</li></ul>
<ul><li>Performs other duties, as assigned, to meet business needs.</li></ul> 
Building Successful Relationships
<ul><li>Develops strong partnerships with local organizations to further increase brand/product awareness.</li></ul>
<ul><li>Develops and manages internal key stakeholder relationships.</li></ul>
<ul><li>Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.</li></ul>
<ul><li>Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.</li></ul>
<ul><li>Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.</li></ul>
<ul><li>Gains understanding of the hotel&rsquo;s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.</li></ul> 
Leadership
<ul><li>Functions as the leader of the property&rsquo;s sales department for properties with bookings over 300 peak rooms and significant local catering revenue.</li></ul>
<ul><li>Develops sales goals and strategies and verifies alignment with the brand business strategy.</li></ul>
<ul><li>Executes the sales strategy in order to meet individual booking goals for both self and staff.</li></ul>
<ul><li>Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.</li></ul>
<ul><li>Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.</li></ul>
<ul><li>Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.</li></ul>
<ul><li>Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.</li></ul>
<ul><li>Creates effective structures, processes, jobs and performance management systems are in place.</li></ul>
<ul><li>Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.</li></ul>
<ul><li>Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.</li></ul>
<ul><li>Maintains an active list of the competition&rsquo;s best sales people and executes a recruitment and acquisition plan with HR.</li></ul>
<ul><li>Supports tools and training resources to educate sales associates on winning catering solutions.</li></ul>
<ul><li>Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales &amp; marketing talent; works with HR to anticipate future talent needs based on business growth plans.</li></ul>
<ul><li>Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.</li></ul>
<ul><li>Transfers functional knowledge and develops group sales skills of other discipline managers.</li></ul>
<ul><li>Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.</li></ul>
<ul><li>Evaluates the property&rsquo;s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.</li></ul>
<ul><li>Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.</li></ul></div><div> 
</div>At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
When you join the Sheraton family, you become a member of its global community. We&rsquo;ve been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you&rsquo;re a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be &lsquo;The World&rsquo;s Gathering Place&rsquo;. In joining Sheraton Hotels &amp; Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.</div></div>

Director of Sales & Marketing

Eren Perakende

<div>
 
 For more than 35 years, Eren Retail has been bringing the world&rsquo;s leading brands to customers in T&uuml;rkiye. In 1990, the company entered into a partnership with Devanlay, beginning the licensed production and distribution of Lacoste. Since then, Eren Retail has served as the Turkish distributor for globally renowned brands such as Burberry, Gant, Nautica and Converse.
 
 
 
 
 
 In 2008, it launched Occasion stores, followed by the creation of the SuperStep store concept in 2012. Strengthening its online presence in 2020 through a multi-channel strategy, Eren Retail redefined retailing as an experiential journey with House of SuperStep.
 
 
 
 
 
 Expanding its portfolio with brands such as Intersport, SuperKids, Fashfed, United4 and HeartBeat, Eren Retail continues to operate with an experience&ndash;focused strategy. Today, the company has a presence in 25 countries, employs over 8,000 people and manages nearly 700 stores along with 17 digital channels worldwide.
 
 
 
 
 
 In line with our vision to strengthen marketing excellence across all brands, we are looking for a
 
 CEO Office Marketing Group Manager
 
 , reporting to the CEO Office Director, who will support, coordinate, and guide brand teams while ensuring strategic alignment and seamless execution across all marketing activities.
 
 
 
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 <ul>
 <li>
 Collaborate closely with Brand Directors/Marketing Directors and teams, in collaboration with the CEO Office Director, supporting and coordinating marketing processes,
 </li>
 <li>
 Strengthen cross-brand communication, create process excellence, share best practices, and improve overall process efficiency,
 </li>
 <li>
 Monitor marketing metrics, keep teams informed, and provide guidance where needed,
 </li>
 <li>
 Support brands in budget planning and tracking processes,
 </li>
 <li>
 Oversee campaign calendar alignment, prevent conflicts, and identify synergy opportunities,
 </li>
 <li>
 Provide guidance to brand teams in agency processes,
 </li>
 <li>
 Ensure consistent information flow between the CEO Office and brand teams, preparing summary reports when necessary, in collaboration with the CEO Office Director,
 </li>
 <li>
 Play an organizing and guiding role during new projects, product launches, and major campaign periods.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communication, Business Administration, or a related field (Master&rsquo;s degree preferred),
 </li>
 <li>
 8&ndash;10 years of marketing experience, ideally in multi-brand structures, retail, fashion, or other dynamic, fast-paced industries,
 </li>
 <li>
 Exceptional communication, stakeholder management, and presentation skills with the ability to influence senior leadership,
 </li>
 <li>
 Strong knowledge of marketing metrics, digital performance, funnel management, and brand strategy,
 </li>
 <li>
 Experience in budget management, analysis, and reporting,
 </li>
 <li>
 Strong communication and presentation skills for working with senior stakeholders,
 </li>
 <li>
 Experience in agency management and marketing processes,
 </li>
 <li>
 Strategic thinking combined with fast problem-solving abilities,
 </li>
 <li>
 Fluency in English, with strong verbal and written communication skills.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 &ldquo;
 
 Eren Perakende olarak ki&scedil;isel verilerinizin g&uuml;venli&gbreve;ine &ouml;nem vermekteyiz. 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu kapsam&inodot;nda ki&scedil;isel verilerinizin i&scedil;lenmesinden do&gbreve;an haklar&inodot;n&inodot;za ve bu konudaki detayl&inodot; bilgiye internet sitemizde veya https://erenperakende.com/kvkk/index.html adresinde yer alan ayd&inodot;nlatma metnimizden ula&scedil;abilirsiniz.
 
 &rdquo;
 
 
 
</div>

CEO Office Marketing Group Manager

Rossmann Türkiye

<div>
 
 
 About the Role
 
 
 
 As part of our growing organizational structure, we are seeking an experienced
 
 Buying &amp; Marketing Director
 
 who will lead our buying, category management, and marketing operations. This role will play a key part in strengthening our brand value, enhancing our product portfolio, and supporting sustainable growth across all sales channels.
 
 
 
 
 
 
 Key Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in a relevant field,
 </li>
 <li>
 Minimum 15 years of experience in buying, category management, and marketing,
 </li>
 <li>
 Advanced command of English,
 </li>
 <li>
 Strong background in strategic buying, cost management, and supplier relationship management,
 </li>
 <li>
 Requirement for negotiation experience with large international FMCG manufacturers,
 </li>
 <li>
 Knowledge of Own Brand (Private Label/RB) product management and production processes,
 </li>
 <li>
 Preferably experienced in CRM and E-commerce operations.
 </li>
 </ul>
 
 
 
 
 
 Core Responsibilities
 
 
 
 
 
 
 
 Buying &amp; Category Management
 
 
 <ul>
 <li>
 Develop short- and long-term category strategies,
 </li>
 <li>
 Set sales targets, plan budgets &amp; drive profitability,
 </li>
 <li>
 Strengthening product and brand portfolio performance,
 </li>
 <li>
 Manage relationships with local &amp; international suppliers and manufacturers,
 </li>
 <li>
 Optimize buying processes and ensure cost control,
 </li>
 <li>
 Track market trends and drive innovation,
 </li>
 <li>
 Develop planogram strategies to improve customer experience,
 </li>
 <li>
 Provide regular commercial insights and updates as a member of the Executive Board.
 </li>
 </ul>
 
 
 
 
 
 Marketing Management
 
 
 <ul>
 <li>
 Develop marketing &amp; communication strategies,
 </li>
 <li>
 Lead E-commerce &amp; CRM strategy development,
 </li>
 <li>
 Oversee advertising, communication &amp; promotional activities,
 </li>
 <li>
 Plan integrated marketing efforts to boost brand awareness,
 </li>
 <li>
 Drive campaign and promotional strategies.
 </li>
 </ul>
 
 
 
 
 
 Rossmann Brands (RB) Management
 
 
 <ul>
 <li>
 Lead branding &amp; pricing strategies for RB products,
 </li>
 <li>
 Oversee local production processes,
 </li>
 <li>
 Manage sales, profitability &amp; availability KPIs,
 </li>
 <li>
 Ensure smooth execution of import operations.
 </li>
 </ul>
 
 
 
 
 
 Leadership
 
 
 <ul>
 <li>
 Build an efficient team structure &amp; ensure operational excellence,
 </li>
 <li>
 Align projects with company strategy,
 </li>
 <li>
 Manage buying &amp; marketing budgets,
 </li>
 <li>
 Motivate and engage the team in line with company values,
 </li>
 <li>
 Act as a key liaison between the Executive Board and the team,
 </li>
 <li>
 Oversee performance and development plans.
 </li>
 </ul>
</div>

Buying & Marketing Director

Beyaz Kağıt

<div>
 
 We are looking for a "Marketing Manager" teammate to be assigned to the Marketing Directorate within Beyaz Ka&gbreve;&inodot;t ve Hygienic Cleaning Products Industry and Trade Inc., who will be able to lead the further strengthening of our culture focused on continuous development, and who meets the qualifications specified below.
 
 
 
 
 
 
 
 GENERAL QUALIFICATIONS:
 
 
 
 &bull; Graduated from relevant departments of universities (preferably Business Administration, Business Management, Economics, Management Engineering, Industrial Engineering, Chemical Engineering etc.),
 
 
 &bull; MBA &amp; Master's Degree in Business Administration / Marketing,
 
 
 &bull; At least 10-15 years of full-time brand management and marketing experience in the FMCG sector,
 
 
 &bull; Team management experience in Marketing and Brand Management,
 
 
 &bull; Experienced in Launch and New Product Development Processes,
 
 
 &bull; Experienced in analyzing market and consumer research reports and drawing conclusions,
 
 
 &bull; Dynamic and good team player, &bull; Strong presentation/communication/leadership skills,
 
 
 &bull; Strong analytical thinking skills and problem solving skills,
 
 
 &bull; Good command of English,
 
 
 &bull; Good use of MS Office applications,
 
 
 &bull; No travel problems,
 
 
 
 
 
 
 JOB DESCRIPTION:
 
 
 
 &bull; Lead the management of relevant categories and brands,
 
 
 &bull; Work on long-term strategies of brands and follow up marketing targets with his/her team,
 
 
 &bull; Develop correct competitive strategies by understanding the market well in line with consumer needs and offering appropriate solutions,
 
 
 &bull; Manage brand positioning, product launch, relaunch, communication campaign processes in domestic and international markets; ensure coordination with all relevant functions,
 
 
 &bull; Regularly monitor the market, categories and brands with their KPIs, suggest and implement relevant marketing actions,
 
 
 &bull; Represent the brand by traveling domestically and internationally, meeting with stakeholders when necessary,
 
 
 &bull; Guide his/her team, contribute to their development and manage their performance in line with annual targets,
 
 
 &bull; Actively participate in domestic and international fairs, seminars and sectoral events; will represent the brand,
 
 
 &bull; Will monitor and report marketing performance metrics (campaign results, return rates, etc.) and offer suggestions for areas of development,
 
 
 &bull; Will prepare market analyses, make suggestions for competition - performance and pricing strategies and regularly report these analyses to the manager,
 
 
 &bull; Will coordinate with R&amp;D, Sales, Purchasing and Production departments in improving existing products and developing new products,
 
 
 &bull; Will conduct target audience analyses in line with marketing strategies and develop communication and positioning suggestions suitable for this audience,
 
 
 &bull; Will develop projects for new opportunities and business development and offer suggestions,
 
 
 
</div>

Pazarlama Müdürü

PınarOnline

<div>
 
 
 P&inodot;naronline
 
 olarak e-ticaret alan&inodot;nda b&uuml;y&uuml;meye devam ederken, ekibimize vizyon katacak
 
 Pazarlama M&uuml;d&uuml;r&uuml;
 
 ar&inodot;yoruz.
 
 
 
 
 
 
 Aranan Nitelikler:
 
 
 
 
 
 <ul>
 <li>
 Minimum 10 y&inodot;l deneyim sahibi,
 </li>
 <li>
 FMCG sekt&ouml;r&uuml;nde veya e-ticaret sekt&ouml;r&uuml;nde g&uuml;&ccedil;l&uuml; tecr&uuml;beye sahip,
 </li>
 <li>
 360 derece pazarlama s&uuml;re&ccedil;lerine hakim,
 </li>
 <li>
 Analitik d&uuml;&scedil;&uuml;nebilen, verilerle strateji olu&scedil;turabilen,
 </li>
 <li>
 Yarat&inodot;c&inodot;, &ccedil;&ouml;z&uuml;m odakl&inodot; ve ekip y&ouml;netiminde ba&scedil;ar&inodot;l&inodot;,
 </li>
 <li>
 &Idot;yi seviyede &Idot;ngilizce bilen,
 </li>
 <li>
 G&uuml;&ccedil;l&uuml; ileti&scedil;im yeteneklerine ve &ccedil;&ouml;z&uuml;m odakl&inodot; bir bak&inodot;&scedil; a&ccedil;&inodot;s&inodot;na sahip olan,
 </li>
 <li>
 MS Office programlar&inodot;n&inodot; etkin kullanan,
 </li>
 </ul>
 
 
 
 
 
 Pozisyonun Sorumluluklar&inodot;:
 
 
 
 
 
 <ul>
 <li>
 Marka bilinirli&gbreve;imizi ve m&uuml;&scedil;teri ba&gbreve;l&inodot;l&inodot;&gbreve;&inodot;m&inodot;z&inodot; art&inodot;racak kampanyalar&inodot; hayata ge&ccedil;irmek,
 </li>
 <li>
 Dijital ve geleneksel kanallarda b&uuml;t&uuml;nle&scedil;ik pazarlama stratejileri olu&scedil;turmak,
 </li>
 <li>
 Performans verilerini analiz ederek s&uuml;rekli geli&scedil;im sa&gbreve;lamak,
 </li>
 <li>
 T&uuml;m pazarlama s&uuml;re&ccedil;lerini u&ccedil;tan uca y&ouml;netmek,
 </li>
 <li>
 P&inodot;naronline&rsquo;&inodot;n b&uuml;y&uuml;me yolculu&gbreve;una liderlik etmek,
 </li>
 <li>
 Marka bilinirli&gbreve;ini artt&inodot;racak yarat&inodot;c&inodot; pazarlama stratejileri geli&scedil;tirmek
 </li>
 <li>
 Teknoloji, &uuml;r&uuml;n ve tasar&inodot;m ekibimizle &ccedil;al&inodot;&scedil;arak sahip oldu&gbreve;umuz ileti&scedil;im kanallar&inodot;m&inodot;z&inodot;n etkin bir &scedil;ekilde y&ouml;netilmesini sa&gbreve;lamak,
 </li>
 <li>
 Haftal&inodot;k/ayl&inodot;k/y&inodot;ll&inodot;k pazarlama planlar&inodot; olu&scedil;turmak,
 </li>
 <li>
 Pazarlama faliyetlerini her zaman g&uuml;ncel verilere ve performans sonu&ccedil;lar&inodot;na g&ouml;re y&ouml;netmek.
 </li>
 </ul>
 
 
</div>

Danone

<div>About the job

Danone T&uuml;rkiye is looking for a talented colleague for the &quot;Head of EDP Dairy &amp; Plant Based Products Marketing&quot; position.

As a Head of EDP Marketing, you will be leading a team of 8 people and reporting to the Danone Turkey CMO. 


The Head of EDP Marketing in T&uuml;rkiye will lead the portfolio, driving category growth, innovation, and brand leadership across iconic brands such as Activia, Danone, and Alpro. As a strategic business leader, he/she will shape the long-term vision, accelerate profitable growth, and inspire a high-performing team to deliver meaningful impact for consumers, customers, and Danone. 


If you are looking for a job to work in a dynamic, diverse, and growing business, you may be the perfect match for this position! Take this opportunity to GROW together! 


In this role you will; 

<ul>
<li>Define and lead the strategic roadmap for the EDP category, integrating consumer needs, market dynamics, and sustainability goals.</li>
<li>Identify growth spaces and adjacencies across dairy and plant-based segments, translating them into actionable business plans.</li>
<li>Represent T&uuml;rkiye in global category meetings, advocating for local priorities and aligning with global ambitions.</li>
<li>Lead category visioning, portfolio architecture, and innovation strategy to secure market leadership and long-term relevance.</li>
<li>Govern the end-to-end portfolio strategy across brands and ensuring relevance, differentiation, and scalability.</li>
<li>Build and manage a robust innovation pipeline, balancing renovation and breakthrough launches.</li>
<li>Introduce agile methodologies and cross-functional sprint models to accelerate time-to-market and responsiveness.</li>
<li>Partner with R&amp;I to identify consumer-led innovation platforms and future-forward growth levers.</li>
<li>Lead brand equity, positioning, and omnichannel storytelling across retail, digital, and experiential platforms.</li>
<li>Ensure consistent brand positioning and storytelling, leveraging global toolkits while adapting to local market needs.</li>
<li>Lead and collaborate media planning, campaign execution, and performance optimization in collaboration with internal and external partners.</li>
<li>Champion ESG and advocacy integration into brand narratives and consumer engagement strategies.</li>
<li>Manage agency and global/regional stakeholder relationships effectively.</li>
<li>Build and lead a high-performing marketing team, fostering a culture of ownership, agility, and excellence.</li>
<li>Act as a mentor and succession builder for future marketing leaders.</li>
<li>Champion collaboration across Sales, Finance, Operations, Shopper, and Global/Regional teams.</li>
<li>Own full P&amp;L for the category, ensuring revenue, share, and profitability targets.</li>
<li>Partner with Category Commercial and RGM teams to drive SKU strategy, pricing, and retail acceleration plans.</li>
<li>Manage the marketing budget with efficiency and impact.</li>
<li>Lead KPI tracking and performance reporting.</li>
</ul>About you
<ul>
<li>Master&rsquo;s or bachelor&rsquo;s degree in related fields.</li>
<li>Minimum 12 years of marketing experience in FMCG, with strong expertise in brand management and innovation and leadership.</li>
<li>Previous experience in Food categories and exposure to multinational environments is a strong plus.</li>
<li>Strategic and analytical thinker with a proven ability to turn consumer insights into actions.</li>
<li>Demonstrated leadership experience in managing and developing teams in an international environment.</li>
<li>Strong stakeholder management, communication and project management skills.</li>
<li>Fluency in Turkish &amp; English.</li>
</ul>
About us

Being a Danoner means that you create your own working experience.
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ataşehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li> 
</ul>
We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home. 
 
All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability. 
 
Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it&rsquo;s all up to you. 
 
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself. 
 
Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU. 


At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations. If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place. 

What We Offer 
 
This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. 


What&rsquo;s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU</div>

Head of EDP Dairy & Plant Based Products Marketing

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Head of EDP Dairy & Plant Based Products Marketing