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associate director, marketing, americas

head of product and brand marketing

Headway (NY)

<div><div><p>Headway&rsquo;s mission is a big one &ndash; to build a new mental health care system everyone can access. We&rsquo;ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.</p>
<p>
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don&rsquo;t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.</p>
<p>
Headway was founded in 2019. Since then, we&rsquo;ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We&rsquo;re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.</p>
<p>
We want your time here to be the most meaningful experience of your career. <b>Join us, and help change mental healthcare for the better.</b></p></div><div><p><b>
About the Role</b></p>
<p>
Headway is on a mission to make mental healthcare more accessible, and we're seeking a senior marketing leader to help shape and amplify our brand and product story. As the Head of Product and Brand Marketing, you will lead go-to-market initiatives across three core audiences: Providers (SMBs), Patients (Consumers), and Payers (Enterprises). You&rsquo;ll be responsible for Product Marketing, Brand Marketing and Corporate Communications.</p>
<p>
Reporting directly to the VP of Product, you&rsquo;ll be a key partner in crafting and executing seamless, impactful customer experiences. You'll be responsible for launching new products, evolving the Headway brand, building a high-performing team, and translating complex value propositions into compelling marketing strategies that resonate across a diverse customer base.</p>
<p>
As one of a small number of senior leaders, you&rsquo;ll play a leadership role in a rapidly scaling organization, collaborating with leaders across Product, Performance Marketing, Sales, Business Development, Customer Support, and Operations, and help shape the broader strategy of a rapidly scaling organization.</p>
<p><b>
What You&rsquo;ll Do...</b></p>
<ul>
<li>Build &amp; lead a top-performing team of Product Marketers, Brand Strategists, and Comms professionals, fostering a culture of collaboration, creativity, and accountability.</li>
<li>Define and own the overarching product marketing strategy to ensure alignment with company goals, product roadmaps, and market opportunities.</li>
<li>Craft and evolve compelling messaging and positioning that clearly communicates Headway&rsquo;s unique value to each of our target audiences.</li>
<li>Own product launches end-to-end, introducing new capabilities to our customers and reinforcing key value propositions</li>
<li>Establish and track KPIs, continuously analyzing performance and optimizing strategies to improve brand reach, customer engagement, and business impact.</li>
<li>Shape and activate the Headway brand, building trust and recognition in the market.</li>
</ul>
<p><b>You&rsquo;ll Be a Great Fit If You&hellip;</b></p>
<ul>
<li>Have 12+ years of experience in integrated marketing, with a strong focus on brand and product marketing, including 7+ years leading high-performing teams.</li>
Have a track record of successfully leading both 0<li> 1 GTM strategies and scaled product launches across multiple customer segments.</li>
<li>Are a strategic leader and hands-on operator, equally comfortable setting vision and executing.</li>
<li>Thrive in fast-paced, ambiguous environments and bring a growth mindset to solving complex challenges.</li>
<li>Possess strong cross-functional collaboration skills, with proven experience influencing stakeholders across product, marketing, sales, and operations.</li>
<li>Are data-driven and results-oriented, with experience developing KPIs, dashboards, and frameworks that connect marketing efforts to business outcomes.</li>
<li>Are deeply curious and customer-obsessed, constantly seeking to understand user needs and deliver meaningful value.</li>
</ul>
<p>The expected base pay range for this position is $280,500 - $330,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.</p>
<p><i>
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.</i></p>
<ul>
<li>Benefits offered include:</li>
<li><ul><li>Equity compensation</li>
<li>Medical, Dental, and Vision coverage</li>
<li>HSA / FSA</li>
<li>401K</li>
<li>Work-from-Home Stipend</li>
<li>Therapy Reimbursement</li>
<li>16-week parental leave for eligible employees</li>
<li>Carrot Fertility annual reimbursement and membership</li>
<li>13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st</li>
<li>Flexible PTO</li>
<li>Employee Assistance Program (EAP)</li>
<li>Training and professional development</li>
</ul></li>
</ul><p>#LI-ES1</p></div><div><p>
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem &ndash; across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.</p>
<p>
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.</p>
<p>
Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, click here.</p></div></div>

Head of Product and Brand Marketing

SBH Fashion

<div>
 Seeking a Digital Designer, Social &amp; Content with a passion for digital storytelling and a deep understanding of how to create scroll-stopping, high-performing content across social and digital platforms. This role blends technical design mastery with creative vision, turning strategy into compelling visuals that inspire, engage, and drive results.
 <br/>
 <br/>
 You&rsquo;ll work closely with our Head of Marketing &amp; Social Content to craft assets that not only look beautiful, but also perform &mdash; pushing our visual identity forward while staying rooted in the brand identity.
 <br/>
 <br/>
 <strong>
  Essential Duties &amp; Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Content Development: Design and produce high-quality static, motion, and animated GIF assets for primarily social and other marketing channels.
  </li>
  <li>
   Motion Graphics &amp; Video: Create dynamic motion graphics, type animation, and short-form video content optimized for each platform.
  </li>
  <li>
   Photo &amp; Video Retouching: Perform ad hoc editing, retouching, and color correction to maintain brand accuracy, product integrity, and visual consistency.
  </li>
  <li>
   Trend Application: Research, interpret, and integrate emerging social trends, pop culture references, and platform-specific visual languages into our creative output.
  </li>
  <li>
   Cross-Platform Adaptation: Adapt creative concepts into multiple formats and aspect ratios to ensure they perform across Instagram, TikTok, YouTube, Pinterest, and beyond.
  </li>
  <li>
   Hands-On Production: Capture content using iPhone or DSLR for quick-turn needs, ensuring professional quality and alignment with brand standards.
  </li>
  <li>
   Creative Collaboration: Partner with our strategy manager to ensure visuals align with campaign messaging and marketing objectives.
  </li>
  <li>
   File &amp; Asset Management: Maintain organized working files, templates, and asset libraries for efficient workflows.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Education &amp; Experience
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4+ years of digital design experience, preferably in personal care, beauty, or CPG industries.
  </li>
  <li>
   Experience in brand-side or agency environments with a proven ability to work in fast-paced, deadline-driven settings.
  </li>
  <li>
   Strong portfolio showcasing expertise in social-first graphic content, motion design, and integrated digital campaigns.
  </li>
  <li>
   Expert-level skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects) and working knowledge of other creative tools such as Figma or Canva.
  </li>
  <li>
   Proven ability in type animation, video editing, and creating platform-optimized motion content.
  </li>
  <li>
   Demonstrated command of typography, color theory, layout, and overall visual design principles.
  </li>
  <li>
   Deep understanding of social media trends, visual culture, and digital storytelling best practices.
  </li>
  <li>
   Strategic thinker and creative problem-solver with a collaborative, solutions-oriented mindset.
   <br/>
   <br/>
  </li>
 </ul>
 Salary $70,000-$90,000
 <br/>
 <br/>
</div>


Digital Designer, Social & Content

Flagler Health+

<div><p>Flagler Health is a fast-growing healthtech company transforming how healthcare organizations deliver care through AI-powered workflow automation, remote patient engagement, and chronic care programs. Our platform has already served over 1.5 million patients and is trusted by providers and payers to improve efficiency, lower costs, and drive better outcomes. With a unique freemium model and minimal direct competition, we are poised to capture a large share of the $4.5T U.S. healthcare industry.</p><p><b>
Role</b></p><p></p><p>
We are making our first Marketing leadership hire to build the company&rsquo;s brand, narrative, and demand engine from the ground up. This is a full-stack role, with a primary emphasis on Product Marketing (messaging, positioning, content, sales enablement, category leadership) and a strong secondary focus on Growth/Demand Generation (campaign execution, funnel optimization, marketing ops).</p><p></p><p>
As our Head of Marketing, you&rsquo;ll refine Flagler&rsquo;s narrative to stand out in a crowded digital health market, position the company as a thought leader in AI-enabled care, and deliver measurable impact on pipeline and revenue. This is a rare chance to join a company at an inflection point and directly influence growth and market leadership.</p><p></p><p><b>
Key Responsibilities</b></p><ul><li><p><b>
Product Marketing: </b>Refine and own Flagler&rsquo;s story; translate technical capabilities into differentiated, buyer-friendly value propositions.</p></li><li><p><b>
Content &amp; Thought Leadership: </b>Produce case studies, one-pagers, white papers, videos, and impact stories that position Flagler as a category-defining AI leader.</p></li><li><p><b>
Sales Enablement: </b>Build collateral including pitch decks, battle cards, objection-handling guides, and executive messaging to help Sales close more accounts.</p></li><li><p><b>
Narrative Development: </b>Ensure consistent messaging for the exec team, customer-facing teams, and external channels.</p></li><li><p><b>
Demand Generation: </b>Design and execute multi-channel campaigns (email, LinkedIn, Google, conferences) that drive qualified leads and accelerate pipeline.</p></li><li><p><b>
Account-Based Marketing: </b>Partner with Sales to execute targeted outreach campaigns supporting key deals.</p></li><li><p><b>
Brand &amp; Events: </b>Establish Flagler&rsquo;s presence at conferences, industry events, and across digital channels.</p></li><li><p><b>
Analytics &amp; Funnel Optimization: </b>Stand up a marketing tech stack, track CAC, LTV/CAC, MQL SQL, campaign ROI, and report KPIs directly to the CEO.</p></li><li><p><b>
Cross-Functional Alignment: </b>Work closely with Sales, Product, and leadership to ensure marketing strategy directly supports revenue growth.</p></li></ul><p></p><p><b>
Requirements</b></p><ul><li><p>
6+ years of experience in B2B healthcare marketing, with ~2 years in a player/coach leadership role.</p></li><li><p>
Proven expertise in Product Marketing (messaging, positioning, sales enablement, category leadership).</p></li><li><p>
Skilled operator in Growth/Demand Generation, with hands-on experience running multi-channel campaigns.</p></li><li><p>
Deep familiarity with analytics and funnel metrics (CAC, LTV/CAC, MQL SQL, ROI).</p></li><li><p>
Strong product marketing storytelling skills&mdash;able to translate complex AI/tech into buyer-ready messaging.</p></li><li><p>
Knowledge of AI applications in healthcare.</p></li><li><p>
Experience building a marketing tech stack and analytics dashboard.</p></li><li><p>
Background in brand and content development as well as conference/event presence.</p></li></ul><ul><li><p>
Exceptional storyteller who can simplify complex ideas into compelling narratives.</p></li><li><p>
Scrappy and resourceful&mdash;thrives in an early-stage environment.</p></li><li><p>
Ruthlessly focused on outcomes; knows how to separate noise from true conversion opportunities.</p></li></ul><p><b><br>
Reasons to join Flagler Health:</b></p><ul><li><p><b>
Massive Problem, Massive Market:</b> U.S. healthcare is broken; providers are overwhelmed, and Flagler is building the AI co-pilot to fix workflows at scale.</p></li><li><p><b>
High-Impact Mission:</b> Free up clinicians&rsquo; time, improve patient experiences, and strengthen provider finances.</p></li><li><p><b>
Early Traction:</b> Already working with leading health systems and specialty groups; strong foundation to build from.</p></li><li><p><b>
Zero-to-One Ownership:</b> First marketing leader with full ownership to create the brand, messaging, and GTM playbook.</p></li><li><p><b>
Executive Visibility:</b> Work directly with the CEO and leadership team; your work is core to company strategy.</p></li><li><p><b>
Career-Defining Role:</b> Chance to build the marketing engine for a high-growth Series A startup in one of the world&rsquo;s most important industries.</p></li></ul><p></p><ul><li><p>
OTE (cash): $225K&ndash;$275K (base + variable bonus)</p></li><li><p>
Equity: Competitive stock option package</p></li><li><p>
Benefits: Health, dental, vision insurance</p></li><li><p>
PTO: Flexible paid time off policy</p></li></ul><h2 class="jobSectionHeader"><b>
Our values</b></h2><p>
This is what you can expect of your teammates at Flagler:</p><ul><li><p><b>
Persistence + ownership of outcomes:</b> We wear many hats and aren&rsquo;t afraid to run through walls to solve hard problems.</p></li><li><p><b>
Personal + professional growth:</b> We push ourselves to learn new things and embrace challenges, even if it means that we sometimes fail.</p></li><li><p><b>
Don&rsquo;t take things personally</b>: We value and react quickly to constructive feedback.</p></li><li><p><b>
Speed is our ally</b>: In the fast-paced world of startups, we understand the value of moving swiftly. We thrive on the adrenaline of working rapidly.</p></li><li><p><b>
Be Right</b>: We are highly detailed oriented and try to be right, a lot.</p></li></ul></div>

Head of Marketing

LexisNexis Risk Solutions

<div></div><div><div><div>About the Business</div></div><div></div><div><div>
For more than 20 years, Brightmine&trade;, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.</div><div></div><div>
With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.</div><div></div><div><br>
About the Role</div><div></div><div><i>
This is a hybrid position, which will require working from our New York City office every </i><i>Tuesday</i><i> and Wednesday.</i></div></div><div></div><div>
As the Sr. U.S. Performance Marketing Manager, you will be responsible for developing and executing high-impact digital marketing campaigns that generate Brand visibility, qualified leads, drive conversions, and maximize ROI across US companies with 500&ndash;7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in shaping our performance marketing strategy, executing it and driving marketing&rsquo;s contribution to revenue.</div><div></div><div>
You thrive at the intersection of analytics and creativity, are passionate about consistently optimizing ROI of campaigns, and bring a deep understanding of paid media, conversion optimization, and the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that are targeted, scalable, and continuously optimized.</div><div></div><div>
You love the latest features and methodologies that platforms and media offer, and have the creativity to make good use of them.</div><div></div><div>
You are part of a global tribe of Performance Marketing professionals in the U.S., U.K., and The Netherlands operating as a team to achieve best results in all markets Brightmine serves.</div><div></div><div>
Responsibilities</div><div><i><br>
Performance Strategy &amp; Planning</i></div><ul><li><div>
Input to the US GTM strategy &amp; plan; define how we scale performance marketing in the 500&ndash;7,500 employee space</div></li><li><div>
Develop and execute paid media strategies across Google Ads, LinkedIn, Meta, and programmatic platforms</div></li><li><div>
Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact</div></li><li><div>
Segment and prioritize audiences using ICP, intent data, and behavioral signals</div></li><li><div>
Align performance campaigns with Product, Content, and Sales plays in close collaboration with stakeholders</div></li></ul><div><i><br>
Campaign Execution &amp; Optimization</i></div><ul><li><div>
Lead and execute the end-to-end execution of digital campaigns across paid search, paid social, display and retargeting; fully create and manage campaigns across multiple platforms</div></li><li><div>
Partner with internal teams (content, brand/design) to develop high-performing, persona-driven ad creatives and landing pages using tooling</div></li><li><div>
Manage campaign budgets, timelines, and performance using marketing automation, analytics, and CRM tools</div></li><li><div>
Conduct A/B testing and experimentation to improve messaging, targeting, and channel mix</div></li><li><div>
Continuously optimize campaigns for engagement, conversion, and ROI</div></li></ul><div><i><br>
Analytics &amp; Reporting</i></div><ul><li><div>
Monitor campaign performance and deliver regular reporting and insights to stakeholders</div></li><li><div>
Use data to inform strategy, forecast spend, and identify growth opportunities</div></li><li><div>
Collaborate with analytics and sales teams to ensure lead quality and attribution accuracy</div></li></ul><div><i><br>
Cross-functional Collaboration</i></div><ul><li><div>
Work closely with the wider Campaign team, Brand, Product Marketing, Sales, Analytics and our international Growth Hacking team to ensure campaign alignment and performance</div></li><li><div>
Support the US Head of Marketing in delivering on pipeline and revenue contribution targets</div></li><li><div>
Collaborate with global marketing teams to share best practices and ensure brand consistency</div></li></ul><div></div><div><i>
Market &amp; Audience Insights</i></div><ul><li><div>
Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging and targeting</div></li><li><div>
Leverage audience insights and competitive intelligence to refine performance strategies</div></li></ul><div></div><div>
Requirements</div><ul><li><div>
5+ years of B2B performance marketing experience, with a strong focus on paid media and conversion optimization</div></li><li><div>
Proven success in building and scaling digital campaigns that drive measurable results</div></li><li><div>
Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Business Manager, and programmatic DSPs</div></li><li><div>
Proficiency in leveraging 1st and 3rd party data to optimize ROI</div></li><li><div>
Familiarity with attribution models, lead scoring, and funnel metrics</div></li><li><div>
Experience in the HR technology, HR solutions space and/or the Reward data space is a strong plus</div></li><li><div>
Strong analytical mindset and commercial acumen</div></li><li><div>
Excellent project management and organizational skills</div></li><li><div>
Outstanding communication and collaboration abilities</div></li><li><div>
Creative thinker with a proactive, results-oriented approach</div></li><li><div>
Passion for digital innovation and marketing technology</div></li><li><div>
Constant curiosity about new MarTech, data solutions, and experimentation frameworks</div></li><li><div>
High-quality campaign content creation and curation through (AI) tooling</div></li><li><div>
Additional skills and experience in areas such as SEO, Database marketing, Native/Content Marketing, Growth Hacking, CDP, full campaign planning and creation are a big plus</div></li></ul><div></div><div>
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:</div><ul><li><div>
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits</div></li><li><div>
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan</div></li><li><div>
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs</div></li><li><div>
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity</div></li><li><div>
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits</div></li><li><div>
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts</div></li><li><div>
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice</div></li></ul><div></div>
The salary range provided in this posting is the base salary range for NYC:$88,900.00 - $148,000.00<div></div><div>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams <div>here</div>.</div><div></div><div>
Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
USA Job Seekers:</i></div><div><div>
EEO Know Your Rights</div>.</div></div>

Sr. Performance Marketing Manager U.S.

RELX Group

<div></div><div><div><div><div><div>About the Business</div></div><div></div><div><div>
For more than 20 years, Brightmine&trade;, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.</div><div></div><div>
With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.</div><div><br>
About the Role</div><div></div><div><i>
This is a hybrid position, which will require working from our New York City office every </i><i>Tuesday</i><i> and Wednesday.</i></div></div><div></div><div>
As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 500&ndash;7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing&rsquo;s contribution to revenue.</div></div><div></div><div><div>
You thrive at the intersection of strategy and execution, are passionate about data-driven marketing, and bring a deep understanding of the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that resonate, convert, and scale.</div><div><br>
You will be instrumental in evolving our segmentation and personalization capabilities in close cooperation with stakeholders in Brightmine and in our parent company LexisNexis Data Services.</div><div><br>
You are part of a global tribe of campaign managers in the U.S., U.K. and The Netherlands.</div></div><div></div><div><div><br>
Responsibilities</div></div><div></div><div><div><i>
Campaign Strategy &amp; Planning</i></div></div><div><ul><li><div>
Input to the US GTM strategy &amp; plan; redefine how we go to market in the 500-7500 employee space through an account-based approach</div></li></ul></div><div><ul><li><div>
Co-create and execute campaign strategies aligned with the US GTM plan and global marketing priorities. Continuously find and test new channels and methodologies through a cross functional commercial approach.</div></li></ul></div><div><ul><li><div>
Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact</div></li></ul></div><div><ul><li><div>
Segment and prioritize target accounts based on ICP, intent data, and buying signals</div></li></ul></div><div><ul><li><div>
Align campaign themes with Product, Content and Sales plays and with pipeline needs in close collaboration with multiple stakeholders across the business</div></li></ul></div><div></div><div><div><i>
Campaign Execution &amp; Management</i></div></div><div><ul><li><div>
Lead the end-to-end execution of integrated campaigns across email, paid media, webinars, content syndication, events and new initiatives; in close cooperation with stakeholders in Product Operations, Sales and Content</div></li></ul></div><div><ul><li><div>
Partner with internal teams (content, brand/design) to develop and curate compelling, persona-driven campaign assets through AI tooling</div></li></ul></div><div><ul><li><div>
Manage campaign timelines, budgets, and performance across channels using marketing automation and CRM tools</div></li></ul></div><div></div><div><div><i><br>
Partnership Marketing &amp; Enablement</i></div></div></div><div><div><ul><li><div>
Input to the Partnership marketing strategy</div></li></ul></div><div><ul><li><div>
Support the development and execution of co-marketing campaigns with strategic partners</div></li></ul></div><div><ul><li><div>
Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value</div></li></ul></div><div><ul><li><div>
Collaborate with, and input to, Product Operations for development of partner-facing campaign toolkits and assets</div></li></ul></div><div><div><i><br>
Performance Optimization &amp; Reporting</i></div></div><div><ul><li><div>
Monitor campaign performance and continuously optimize for engagement, conversion, and ROI</div></li></ul></div><div><ul><li><div>
Conduct A/B testing and experimentation to improve messaging, targeting and channel mix</div></li></ul></div><div><ul><li><div>
Deliver regular reporting and insights to stakeholders, using data to inform future strategy</div></li></ul></div><div><div><br>
<br>
<i>Cross-functional Collaboration</i></div></div><div><ul><li><div>
Work closely with Sales, SDRs, Product Marketing, and Analytics to ensure campaign alignment and lead quality</div></li></ul></div><div><ul><li><div>
Support the US Head of Marketing in delivering on pipeline and revenue contribution targets</div></li></ul></div><div><ul><li><div>
Collaborate closely with global marketing teams to share best practices and ensure brand consistency</div></li></ul></div><div><div><br>
<br>
<i>Market &amp; Audience Insights</i></div></div><div><ul><li><div>
Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging</div></li></ul></div><div><div><br>
<br>
Requirements</div></div><div><ul><li><div>
5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation</div></li></ul></div><div><ul><li><div>
Proven success in building and executing result focussed campaigns that drive awareness, engagement, and pipeline growth</div></li></ul></div><div><ul><li><div>
Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo)</div></li></ul></div><div><ul><li><div>
Experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua</div></li></ul></div></div><div><div><ul><li><div>
Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics</div></li></ul></div><div><ul><li><div>
Experience in highly data driven Commercial outreach in close cooperation with Sales</div></li></ul></div><div><ul><li><div>
Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of HR / Reward specific channels and prospect journeys, is a very big plus</div></li></ul><ul><li><div>
Strong commercial acumen and data-driven mindset</div></li></ul></div><div><ul><li><div>
Excellent project management and organizational skills</div></li></ul></div><div><ul><li><div>
Outstanding communication and collaboration abilities</div></li></ul></div><div><ul><li><div>
Creative thinker with a proactive, results-oriented approach</div></li></ul></div><div><ul><li><div>
Comfortable working in a fast-paced, matrixed environment</div></li></ul></div><div><ul><li><div>
Passion for digital innovation and marketing technology</div></li></ul></div><ul><li><div>
A constant curiosity about new MarTech, commercial data solutions and innovative commercial methodologies. Knowledge of ABM platforms, CDPs, and experimentation frameworks</div></li></ul><div><ul><li><div>
High quality campaign content creation through AI tooling and high-quality campaign content curation</div></li></ul></div><div></div><div><div><br>
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:</div><ul><li><div>
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits</div></li><li><div>
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan</div></li><li><div>
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs</div></li><li><div>
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity</div></li><li><div>
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits</div></li><li><div>
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts</div></li><li><div>
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice</div></li></ul></div></div><div></div>
The salary range provided in this posting is the base salary range for NYC:$88,900.00 - $148,000.00<div></div><div>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams <div>here</div>.</div><div></div><div>
Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
USA Job Seekers:</i></div><div><div>
EEO Know Your Rights</div>.</div></div>

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