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manager employer branding recruitment marketing

Etihad Airways

<div>Job Description 
In this role, you will set the enterprise employer branding strategy and operating model to strengthen Etihad&rsquo;s reputation as an employer of choice and enable delivery of our talent priorities at scale, particularly across high-volume, frontline operations.
You will translate business strategy, workforce plans and our Purpose, Vision, Mission and Values into a differentiated Employee Value Proposition and targeted narratives, then govern execution across all candidate and employee touchpoints. The role partners closely with HR leadership, Marketing/Brand, Corporate Communications and operational stakeholders to drive measurable outcomes in attraction, engagement, retention and advocacy, while protecting and enhancing brand sentiment across markets and channels. 

Accountabilities<ul><li>
Lead enterprise-wide EVP strategy and governance in partnership with the wider HR team and the Brand and Marketing team, ensuring a consistent and compelling proposition is embedded across all candidate, employee and leader touchpoints.</li><li>
Own the employer brand strategy and multi-year roadmap (internal and external), aligned to the refreshed corporate brand, business priorities and workforce plans; provide clear direction and standards for execution.</li><li>
Design and implement persona-based attraction strategies for both high-volume frontline roles and niche specialist hiring, aligned with Etihad&rsquo;s EVP, PVMV and culture, and directly linked to measurable hiring and retention outcomes.</li><li>
Partner with Marketing/Brand and Corporate Communications to plan and deliver integrated, always-on and campaign-based employer brand/recruitment marketing activity; influence channel strategy, content calendars and audience targeting across markets.</li><li>
Establish employer brand creative standards and toolkits which are aligned with Etihad&rsquo;s corporate brand guidelines; oversee development of fit-for-purpose assets (visual identity, templates and campaign collateral) to ensure quality, consistency and scalability.</li><li>
Own channel strategy and governance (paid, owned and earned) for employer branding; continuously optimize spend, content performance and audience reach in partnership with TA and Marketing.</li><li>
Provide strategic creative direction for UAE National Talent Development programs in partnership with the Senior Manager, UAE National Attraction and Engagement, ensuring distinctive positioning and consistency across attraction, onboarding and community-building initiatives.</li><li>
Design and govern employee advocacy and brand ambassador programs, enabling leaders and employees to represent Etihad authentically while managing brand and reputational risk.</li><li>
Set editorial direction and oversee production of high-impact content (video, photography, long- and short-form, social), showcasing frontline and corporate employee stories, career pathways and culture across priority audiences.</li><li>
Lead employer brand-related improvements across the end-to-end candidate journey, partnering with TA to monitor candidate experience, remove friction points and introduce innovative engagement approaches at scale.</li><li>
Govern Etihad&rsquo;s presence on employer review sites and social/professional platforms, including moderation/escalation protocols, response playbooks and ongoing reputation management.</li><li>
In partnership with the TA Strategy and Innovation Manager, define the employer brand measurement framework and dashboards; track and interpret key metrics (brand sentiment, channel performance, quality/volume of applicants, conversion and candidate feedback) and convert insights into prioritized action.</li><li>
Build and maintain strategic partnerships (universities, industry associations, community and diversity networks) to extend employer brand reach, strengthen pipelines and support priority hiring segments.</li><li>
Manage agency and vendor partners, including budgets, commercial governance, service levels and performance against deliverables.</li></ul> 

Qualifications 
Education &amp; Experience
<ul><li>Strong understanding of branding principles and marketing techniques</li><li>
Excellent communication skills, both written and verbal</li><li>
8+ years&rsquo; experience in employer branding, talent marketing or brand communications within a large, complex (matrix) organization, including leadership of enterprise-scale programs.</li><li>
Demonstrated experience delivering high-volume attraction marketing for frontline operations, as well as targeted strategies for specialist and leadership hiring.</li><li>
Proven ability to shape, govern and embed an EVP, including senior stakeholder engagement and change adoption across a diverse workforce.</li><li>
Strong track record in campaign strategy, performance marketing and optimisation, including budget management and measurement of ROI and pipeline impact.</li><li>
Creative mindset with the ability to develop innovative and differentiating campaigns</li><li>
Analytical skills to track and measure the effectiveness of branding initiatives and sentiment</li><li>
Ability to collaborate and influence cross-functional teams and stakeholders</li><li>
High level of expertise with, and knowledge of, various social media platforms, employer review sites, and other relevant channels</li><li>
Highly organised, with strong project and programme management capabilities</li><li>
Knowledge and understanding of Applicant Tracking Systems, candidate relationship management technology, video interviewing technology and automation from a branding perspective</li><li>
Experience managing agencies and vendors with strong commercial governance (briefing, contracting, performance management and value for money).</li></ul> 

Additional Information<div></div> 
Etihad Airways is more than the UAE&rsquo;s national airline - we&rsquo;re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our &ldquo;Journey 2030&rdquo; ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.
To learn more visit www.etihad.com
Recruitment Fraud Alert 
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.</div>

Manager Employer Branding & Recruitment Marketing

Etihad

<div>
 
 Job Description
 
 
 
 
 In this role, you will set the enterprise employer branding strategy and operating model to strengthen Etihad&rsquo;s reputation as an employer of choice and enable delivery of our talent priorities at scale, particularly across high-volume, frontline operations.
 
 
 
 
 You will translate business strategy, workforce plans and our Purpose, Vision, Mission and Values into a differentiated Employee Value Proposition and targeted narratives, then govern execution across all candidate and employee touchpoints. The role partners closely with HR leadership, Marketing/Brand, Corporate Communications and operational stakeholders to drive measurable outcomes in attraction, engagement, retention and advocacy, while protecting and enhancing brand sentiment across markets and channels.
 
 
 
 
 
 
 
 
 Accountabilities
 
 
 
 
 
 <ul>
 <li>
 Lead enterprise-wide EVP strategy and governance in partnership with the wider HR team and the Brand and Marketing team, ensuring a consistent and compelling proposition is embedded across all candidate, employee and leader touchpoints.
 </li>
 <li>
 Own the employer brand strategy and multi-year roadmap (internal and external), aligned to the refreshed corporate brand, business priorities and workforce plans; provide clear direction and standards for execution.
 </li>
 <li>
 Design and implement persona-based attraction strategies for both high-volume frontline roles and niche specialist hiring, aligned with Etihad&rsquo;s EVP, PVMV and culture, and directly linked to measurable hiring and retention outcomes.
 </li>
 <li>
 Partner with Marketing/Brand and Corporate Communications to plan and deliver integrated, always-on and campaign-based employer brand/recruitment marketing activity; influence channel strategy, content calendars and audience targeting across markets.
 </li>
 <li>
 Establish employer brand creative standards and toolkits which are aligned with Etihad&rsquo;s corporate brand guidelines; oversee development of fit-for-purpose assets (visual identity, templates and campaign collateral) to ensure quality, consistency and scalability.
 </li>
 <li>
 Own channel strategy and governance (paid, owned and earned) for employer branding; continuously optimize spend, content performance and audience reach in partnership with TA and Marketing.
 </li>
 <li>
 Provide strategic creative direction for UAE National Talent Development programs in partnership with the Senior Manager, UAE National Attraction and Engagement, ensuring distinctive positioning and consistency across attraction, onboarding and community-building initiatives.
 </li>
 <li>
 Design and govern employee advocacy and brand ambassador programs, enabling leaders and employees to represent Etihad authentically while managing brand and reputational risk.
 </li>
 <li>
 Set editorial direction and oversee production of high-impact content (video, photography, long- and short-form, social), showcasing frontline and corporate employee stories, career pathways and culture across priority audiences.
 </li>
 <li>
 Lead employer brand-related improvements across the end-to-end candidate journey, partnering with TA to monitor candidate experience, remove friction points and introduce innovative engagement approaches at scale.
 </li>
 <li>
 Govern Etihad&rsquo;s presence on employer review sites and social/professional platforms, including moderation/escalation protocols, response playbooks and ongoing reputation management.
 </li>
 <li>
 In partnership with the TA Strategy and Innovation Manager, define the employer brand measurement framework and dashboards; track and interpret key metrics (brand sentiment, channel performance, quality/volume of applicants, conversion and candidate feedback) and convert insights into prioritized action.
 </li>
 <li>
 Build and maintain strategic partnerships (universities, industry associations, community and diversity networks) to extend employer brand reach, strengthen pipelines and support priority hiring segments.
 </li>
 <li>
 Manage agency and vendor partners, including budgets, commercial governance, service levels and performance against deliverables.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 
 Education &amp; Experience
 
 
 
 
 
 <ul>
 <li>
 Strong understanding of branding principles and marketing techniques
 </li>
 <li>
 Excellent communication skills, both written and verbal
 </li>
 <li>
 8+ years&rsquo; experience in employer branding, talent marketing or brand communications within a large, complex (matrix) organization, including leadership of enterprise-scale programs.
 </li>
 <li>
 Demonstrated experience delivering high-volume attraction marketing for frontline operations, as well as targeted strategies for specialist and leadership hiring.
 </li>
 <li>
 Proven ability to shape, govern and embed an EVP, including senior stakeholder engagement and change adoption across a diverse workforce.
 </li>
 <li>
 Strong track record in campaign strategy, performance marketing and optimisation, including budget management and measurement of ROI and pipeline impact.
 </li>
 <li>
 Creative mindset with the ability to develop innovative and differentiating campaigns
 </li>
 <li>
 Analytical skills to track and measure the effectiveness of branding initiatives and sentiment
 </li>
 <li>
 Ability to collaborate and influence cross-functional teams and stakeholders
 </li>
 <li>
 High level of expertise with, and knowledge of, various social media platforms, employer review sites, and other relevant channels
 </li>
 <li>
 Highly organised, with strong project and programme management capabilities
 </li>
 <li>
 Knowledge and understanding of Applicant Tracking Systems, candidate relationship management technology, video interviewing technology and automation from a branding perspective
 </li>
 <li>
 Experience managing agencies and vendors with strong commercial governance (briefing, contracting, performance management and value for money).
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 Etihad Airways is more than the UAE&rsquo;s national airline - we&rsquo;re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our &ldquo;Journey 2030&rdquo; ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.
 
 
 
 
 To learn more visit www.etihad.com
 
 
 
 
 
 Recruitment Fraud Alert
 
 
 
 Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.
 
 
 
</div>

PwC Middle East

<div>
 
 About Us
 
 
 
 With offices in 152 countries and nearly 328,000 professionals, we are one of the world&rsquo;s leading professional services networks, helping organisations and individuals create lasting value through Assurance, Tax and Advisory services. For over 40 years, we have contributed to the Middle East&rsquo;s transformation journey, partnering with governments and businesses to deliver sustainable solutions. Today, more than 12,000 of us across Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Palestine, Qatar, Saudi Arabia and the UAE are shaping the region&rsquo;s future.
 
 
 
 Line Of Service Overview
 
 
 
 Internal Firm Services (IFS) is the trusted foundation of PwC, delivering innovative managed services and operational capabilities that enable our clients&rsquo; evolving needs. A career in IFS offers diverse opportunities across Human Capital, Finance, Technology, Clients &amp; Markets, Marketing &amp; Communications, Risk &amp; Quality, Partner Development, Office Management, and Managed Services. We don&rsquo;t just support the business - we shape it, driving strategies and initiatives that power growth and transformation across PwC Middle East.
 
 
 
 Business Unit Overview
 
 
 
 Human Capital at PwC Middle East is transforming how we deliver people services through Centers of Excellence, drives innovative workforce practices, and leverages seamless, tech-enabled solutions. We unify and standardize HC service delivery while remaining responsive to each Line of Service, fostering a culture rooted in agility, collaboration, integrity, and innovation. Our focus is on creating a future-ready workforce by aligning talent strategies with business goals, enhancing employee experience, and building stronger HC capabilities - ensuring trust, equity, and operational excellence across the organization.
 
 
 
 How You&rsquo;ll Contribute
 
 
 
 As a Nationalization Senior Manager, you&rsquo;ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:
 
 
 <ul>
 <li>
 Emiratization Strategy
 </li>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Lead the design and delivery of a robust Emiratization strategy aligned with PwC&rsquo;s talent agenda and local regulatory requirements.
 </li>
 <li>
 Develop targeted recruitment and retention strategies to increase national hires while reducing attrition through engagement, development, and progression frameworks.
 </li>
 <li>
 Collaborate with leadership and workforce planning teams to set ambitious but achievable nationalization goals, ensuring alignment with business priorities and capacity needs.
 </li>
 <li>
 STEP Program Management (Sustainable Talent Exchange Program)
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Manage STEP in collaboration with nationalization sponsoring partners.
 </li>
 <li>
 Create MOUs and complete Job-Based Risk (JBR) and independence requirements.
 </li>
 <li>
 Draft and manage secondee contracts.
 </li>
 <li>
 Coordinate with external employers and stakeholders to ensure smooth execution of the program.
 </li>
 <li>
 GCC Regional Compliance &amp; Ad-hoc Requests
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Ensure compliance with local nationalization laws and other country-specific mandates.
 </li>
 <li>
 Address ad-hoc nationalization requests
 </li>
 <li>
 Stakeholder Management
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Build strong, consultative relationships with internal stakeholders, including business unit leaders, Talent Acquisition teams, and Human Capital Business Leads.
 </li>
 <li>
 Serve as a trusted advisor to leadership by providing market insights, benchmarking data, and strategic recommendations specific to GCC national talent.
 </li>
 <li>
 Represent PwC in external forums, career fairs, and nationalization events, strengthening ties with government entities, academic institutions, and community organizations.
 </li>
 <li>
 Data-Driven Recruitment &amp; Reporting
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Leverage data analytics and recruitment technology to measure performance across nationalization initiatives.
 </li>
 <li>
 Provide actionable, data-led insights to senior leadership to continuously improve offerings.
 </li>
 <li>
 Maintain clear, accurate reporting on KPIs and ensure transparent communication with stakeholders.
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 Compliance and Risk Management
 </li>
 <ul>
 <li>
 Ensure full compliance with the relevant UAE labor regulations and nationalization policies, including mandated quotas and reporting requirements.
 </li>
 <li>
 Deliver regular updates and reports to leadership and external regulatory bodies on performance, risk areas, and mitigation strategies.
 </li>
 <li>
 Employer Branding &amp; Outreach
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Enhance PwC&rsquo;s position as an employer of choice for national talent through targeted branding campaigns and university engagement.
 </li>
 <li>
 Team Leadership
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Lead, coach, and develop a high-performing nationalization team, fostering a collaborative, inclusive, and high-impact working culture.
 
 </li>
 </ul>
 </ul>
 
 What You&rsquo;ll Bring
 
 
 
 <ul>
 <li>
 Years of Experience: 10+ years in leading Nationalization strategies and programs, talent acquisition, talent management, talent development or workforce planning with Nationalization agenda at the forefront.
 </li>
 <li>
 Education: Bachelor's degree in human resources, Business Administration, or related field. Master&rsquo;s degree in similar field is preferred.
 </li>
 <li>
 Designations &amp; Certifications: Professional HR certifications (e.g., CIPD, SHRM) are an advantage.
 </li>
 <li>
 Technical Skills:
 </li>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Strong understanding of GCC labor laws and nationalization frameworks with focus on UAE.
 </li>
 <li>
 Expertise in drafting contracts, MOUs, and compliance documentation.
 </li>
 <li>
 Proficiency in HR systems and data analytics for reporting.
 </li>
 <li>
 Soft Skills:
 
 
 </li>
 </ul>
 </ul>
 <li>
 </li>
 <ul>
 <li>
 Strategic thinking and problem-solving.
 </li>
 <li>
 Strong stakeholder management and negotiation skills.
 </li>
 <li>
 Excellent communication and collaboration abilities.
 </li>
 <li>
 Language Skills: Fluency in English and Arabic.
 
 
 </li>
 </ul>
 
 How You&rsquo;ll Make a Difference
 
 
 
 At PwC Midde East, we expect all our people to embody the skills and behaviours of The PwC Professional framework, helping us deliver on our strategy while growing and developing as leaders at every level.
 
 
 
 Why You&rsquo;ll Love Working at PwC
 
 
 
 At PwC Middle East, you&rsquo;ll find more than just a job - you&rsquo;ll build a meaningful career, supported by rewards and benefits that help you thrive. We offer competitive pay, comprehensive benefits, and programs that promote well-being, balance, and personal growth. You&rsquo;ll have access to continuous learning, digital upskilling, and a collaborative environment that values innovation, mentorship, and diversity. Are you ready to make a difference? Want to unlock new value by applying your unique perspective and talents? You can grow exponentially here. Discover more about Life at PwC Middle East.
</div>

Nationalization Senior Manager (UAE National)

<div>
 Job description:
 
 
 
 
 About Us &nbsp;
 
 
 
 &nbsp;
 
 
 With offices in 152 countries and nearly 328,000 professionals, we are one of the world&rsquo;s leading professional services networks, helping organisations and individuals create lasting value through Assurance, Tax and Advisory services. For over 40 years, we have contributed to the Middle East&rsquo;s transformation journey, partnering with governments and businesses to deliver sustainable solutions. Today, more than 12,000 of us across Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Palestine, Qatar, Saudi Arabia and the UAE are shaping the region&rsquo;s future. &nbsp;
 
 
 &nbsp;
 
 
 
 Line of Service Overview&nbsp; &nbsp;
 
 
 
 &nbsp;
 
 
 Internal Firm Services (IFS) is the trusted foundation of PwC, delivering innovative managed services and operational capabilities that enable our clients&rsquo; evolving needs. A career in IFS offers diverse opportunities across Human Capital, Finance, Technology, Clients &amp; Markets, Marketing &amp; Communications, Risk &amp; Quality, Partner Development, Office Management, and Managed Services. We don&rsquo;t just support the business - we shape it, driving strategies and initiatives that power growth and transformation across PwC Middle East.&nbsp;
 
 
 &nbsp;
 
 
 
 Business Unit Overview&nbsp;
 
 
 
 &nbsp;
 
 
 Human Capital at PwC Middle East is transforming how we deliver people services through Centers of Excellence, drives innovative workforce practices, and leverages seamless, tech-enabled solutions. We unify and standardize HC service delivery while remaining responsive to each Line of Service, fostering a culture rooted in agility, collaboration, integrity, and innovation. Our focus is on creating a future-ready workforce by aligning talent strategies with business goals, enhancing employee experience, and building stronger HC capabilities - ensuring trust, equity, and operational excellence across the organization.&nbsp;
 
 
 &nbsp;
 
 
 
 How You&rsquo;ll Contribute &nbsp;
 
 
 
 &nbsp;
 
 
 As a Nationalization Senior Manager, you&rsquo;ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:&nbsp;
 
 
 &nbsp;
 
 <ul>
 <li>
 
 &nbsp;Emiratization Strategy&nbsp;
 
 </li>
 </ul>
 
 &nbsp;
 
 <ul>
 <li>
 <ul>
 <li>
 Lead the design and delivery of a robust Emiratization strategy aligned with PwC&rsquo;s talent agenda and local regulatory requirements.
 </li>
 <li>
 Develop targeted recruitment and retention strategies to increase national hires while reducing attrition through engagement, development, and progression frameworks.
 </li>
 <li>
 Collaborate with leadership and workforce planning teams to set ambitious but achievable nationalization goals, ensuring alignment with business priorities and capacity needs.
 </li>
 </ul>
 </li>
 </ul>
 
 &nbsp;
 
 <ul>
 <li>
 
 
 STEP Program Management (Sustainable Talent Exchange Program)&nbsp;
 
 
 </li>
 </ul>
 
 &nbsp;
 
 <ul>
 <li>
 <ul>
 <li>
 Manage STEP in collaboration with nationalization sponsoring partners.
 </li>
 <li>
 Create MOUs and complete Job-Based Risk (JBR) and independence requirements.
 </li>
 <li>
 Draft and manage secondee contracts.
 </li>
 <li>
 Coordinate with external employers and stakeholders to ensure smooth execution of the program.&nbsp;
 </li>
 </ul>
 </li>
 </ul>
 
 &nbsp;
 
 <ul>
 <li>
 
 
 GCC Regional Compliance &amp; Ad-hoc Requests&nbsp;
 
 
 </li>
 </ul>
 
 &nbsp;
 
 <ul>
 <li>
 <ul>
 <li>
 Ensure compliance with local nationalization laws and other country-specific mandates.
 </li>
 <li>
 Address ad-hoc nationalization requests&nbsp;&nbsp;
 
 
 </li>
 </ul>
 </li>
 </ul>
 <ul>
 <li>
 
 
 Stakeholder Management&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 <ul>
 <li>
 Build strong, consultative relationships with internal stakeholders, including business unit leaders, Talent Acquisition teams, and Human Capital Business Leads.
 </li>
 <li>
 Serve as a trusted advisor to leadership by providing market insights, benchmarking data, and strategic recommendations specific to GCC national talent.
 </li>
 <li>
 Represent PwC in external forums, career fairs, and nationalization events, strengthening ties with government entities, academic institutions, and community organizations.&nbsp;
 
 
 </li>
 </ul>
 </li>
 </ul>
 <ul>
 <li>
 
 Data-Driven Recruitment &amp; Reporting&nbsp;
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 <ul>
 <li>
 Leverage data analytics and recruitment technology to measure performance across nationalization initiatives.
 </li>
 <li>
 Provide actionable, data-led insights to senior leadership to continuously improve offerings.
 </li>
 <li>
 Maintain clear, accurate reporting on KPIs and ensure transparent communication with stakeholders.&nbsp;
 
 
 </li>
 </ul>
 </li>
 </ul>
 <ul>
 <li>
 
 Compliance and Risk Management&nbsp;
 
 
 
 <ul>
 <li>
 Ensure full compliance with the relevant UAE labor regulations and nationalization policies, including mandated quotas and reporting requirements.
 </li>
 <li>
 Deliver regular updates and reports to leadership and external regulatory bodies on performance, risk areas, and mitigation strategies.&nbsp;
 </li>
 </ul>
 </li>
 </ul>
 
 &nbsp;
 
 <ul>
 <li>
 
 Employer Branding &amp; Outreach&nbsp;
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 <ul>
 <li>
 Enhance PwC&rsquo;s position as an employer of choice for national talent through targeted branding campaigns and university engagement.&nbsp;
 
 
 </li>
 </ul>
 </li>
 </ul>
 <ul>
 <li>
 
 Team Leadership&nbsp;
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 <ul>
 <li>
 Lead, coach, and develop a high-performing nationalization team, fostering a collaborative, inclusive, and high-impact working culture.&nbsp;
 </li>
 </ul>
 </li>
 </ul>
 
 &nbsp;
 
 
 
 What You&rsquo;ll Bring &nbsp;
 
 
 
 
 <ul>
 <li>
 
 
 Years of Experience:
 
 &nbsp;10+ years in leading Nationalization strategies and programs, talent acquisition, talent management, talent development or workforce planning with Nationalization agenda at the forefront.
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 Education:&nbsp;
 
 Bachelor's degree in human resources, Business Administration, or related field. Master&rsquo;s degree in similar field is preferred.&nbsp;
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 Designations &amp; Certifications:
 
 &nbsp;Professional HR certifications (e.g., CIPD, SHRM) are an advantage.&nbsp;
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 Technical Skills:&nbsp;
 
 
 </li>
 </ul>
 <ul>
 <li>
 <ul>
 <li>
 Strong understanding of GCC labor laws and nationalization frameworks with focus on UAE.&nbsp;
 </li>
 <li>
 Expertise in drafting contracts, MOUs, and compliance documentation.
 </li>
 <li>
 Proficiency in HR systems and data analytics for reporting. &nbsp;
 </li>
 </ul>
 </li>
 </ul>
 <ul>
 <li>
 
 
 Soft Skills:&nbsp;
 
 
 </li>
 </ul>
 <ul>
 <li>
 <ul>
 <li>
 Strategic thinking and problem-solving.
 </li>
 <li>
 Strong stakeholder management and negotiation skills.
 </li>
 <li>
 Excellent communication and collaboration abilities.&nbsp;
 </li>
 </ul>
 </li>
 </ul>
 <ul>
 <li>
 
 Language Skills:
 
 &nbsp;Fluency in English and Arabic.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 How You&rsquo;ll Make a Difference &nbsp;
 
 
 
 &nbsp;
 
 
 At PwC Midde East, we expect all our people to embody the skills and behaviours of&nbsp;The PwC Professional&nbsp;framework, helping us deliver on our strategy while growing and developing as leaders at every level. &nbsp;
 
 
 &nbsp;
 
 
 
 Why You&rsquo;ll Love Working at PwC &nbsp;&nbsp;&nbsp;
 
 
 
 &nbsp;
 
 
 At PwC Middle East, you&rsquo;ll find more than just a job - you&rsquo;ll build a meaningful career, supported by rewards and benefits that help you thrive. We offer competitive pay, comprehensive benefits, and programs that promote well-being, balance, and personal growth. You&rsquo;ll have access to continuous learning, digital upskilling, and a collaborative environment that values innovation, mentorship, and diversity. Are you ready to make a difference? Want to unlock new value by applying your unique perspective and talents? You can grow exponentially here. Discover more about&nbsp;Life at PwC Middle East. &nbsp;
 
 
 
 Profile description:
 
 
 
 Refer to Job Description
 
</div>

Michael Page

<div>
 <ul>
 <li>
 Pioneer in the Middle East
 </li>
 <li>
 Employer Branding company who walks the talk!
 
 
 </li>
 </ul>
 
 About Our Client
 
 
 
 Our client is EU HQed, they are one of the largest and most reputed HR Consulting/HR Branding Solution provider.
 
 
 They provide independent certification and insights that help organizations evaluate, improve, and showcase their people practices against globally recognized HR standards. Our client offers benchmarking, best‑practice frameworks, and credibility that strengthen employer branding and support long‑term talent strategies. This will be their first headcount in the region!
 
 
 
 Job Description
 
 
 
 <ul>
 <li>
 Drive revenue growth across the GCC by identifying, developing, and closing new business opportunities with medium to large organizations
 </li>
 <li>
 Build and maintain strong relationships with C‑suite executives, HR leaders, and key decision‑makers
 </li>
 <li>
 Execute a consultative sales approach, positioning certification, benchmarking, and insight‑based solutions as strategic enablers
 </li>
 <li>
 Manage the full sales cycle from prospecting and qualification to proposal, negotiation, and contract closure
 </li>
 <li>
 Develop territory and account plans aligned with regional growth objectives
 </li>
 <li>
 Partner closely with marketing and client success teams to ensure effective lead generation and long‑term client retention
 </li>
 <li>
 Represent the organization at industry events, conferences, and networking forums across the GCC
 </li>
 <li>
 Monitor market trends, competitor activity, and regulatory developments impacting people practices in the region
 </li>
 <li>
 Maintain accurate pipeline, forecasting, and reporting through CRM tools
 
 
 </li>
 </ul>
 
 The Successful Applicant
 
 
 
 <ul>
 <li>
 Bachelor's degree in Business, Marketing, HR, or a related field
 </li>
 <li>
 5+ years of proven business development or B2B sales experience, ideally within HR services, consulting, HR SaaS, or professional services
 </li>
 <li>
 Strong understanding of HR, employer branding, people strategy, or organizational excellence topics
 </li>
 <li>
 Demonstrated success selling to senior stakeholders and navigating complex buying environments
 </li>
 <li>
 Experience working across GCC markets; regional cultural awareness is essential.
 </li>
 <li>
 Excellent communication, presentation, and negotiation skills in English (Arabic is an advantage)
 </li>
 <li>
 Willingness to travel within the GCC as required
 
 
 </li>
 </ul>
 
 What's on Offer
 
 
 
 Be a pioneer for a renowned MNC, that cares about its employees and how corporate treat theirs!
 
 
 
 Contact: Antoine Ratajczak
 
 
 
 
 Quote job ref: JN-042026-6994631
 
</div>

Business Development Manager, GCC - HR Tech

Midea Group

<div>
 
 
 Job Title: Retail Marketing &amp; Production Specialist
 
 
 
 
 Department:
 
 Retail Marketing
 
 
 
 Reports To:
 
 Retail Marketing Manager
 
 
 
 Location:
 
 GCC / Middle East
 
 
 
 
 
 
 Job Purpose
 
 
 
 To manage retail marketing materials, fixtures production, and in-store branding execution across key retail channels.
 
 
 The role ensures high-quality implementation of POSM, stands, and Shop-in-Shop (SIS) projects while maintaining cost control, timeline adherence, and ROI visibility.
 
 
 This position bridges Marketing, Sales, and Suppliers to ensure retail excellence on the ground.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Retail Display &amp; Fixture Production Management
 
 
 <ul>
 <li>
 Manage production of stands, SIS, lightboxes, signboards, and other retail fixtures.
 </li>
 <li>
 Coordinate with production vendors for design, material selection, and costing.
 </li>
 <li>
 Review technical drawings and ensure specifications match retail standards.
 </li>
 <li>
 Supervise fabrication quality and ensure brand consistency.
 </li>
 <li>
 Conduct pre-installation and post-installation inspections.
 </li>
 </ul>
 
 
 
 
 
 POSM &amp; Branding Material Management
 
 
 <ul>
 <li>
 Plan and execute POSM production (wobblers, posters, shelf strips, danglers, etc.).
 </li>
 <li>
 Ensure correct placement and visibility in stores.
 </li>
 <li>
 Monitor material durability and replacement cycles.
 </li>
 <li>
 Maintain a database of materials per store and per campaign.
 </li>
 <li>
 Ensure alignment with brand guidelines and global standards.
 </li>
 </ul>
 
 
 
 
 
 Retail Expansion &amp; SIS Implementation
 
 
 <ul>
 <li>
 Support new store openings and retail expansion projects.
 </li>
 <li>
 Coordinate layout planning for new SIS installations.
 </li>
 <li>
 Work with landlords and retailers for approvals (where needed).
 </li>
 <li>
 Ensure on-time execution of installation projects.
 </li>
 <li>
 Track expansion costs vs. approved budget.
 </li>
 </ul>
 
 
 
 
 
 Budget &amp; Cost Control (OBM / A&amp;P / Retail Investment)
 
 
 <ul>
 <li>
 Track production and installation expenses.
 </li>
 <li>
 Ensure cost optimization without compromising quality.
 </li>
 <li>
 Monitor ROI of retail investments.
 </li>
 <li>
 Prepare retail investment reports for management and HQ.
 </li>
 <li>
 Manage vendor quotations and negotiation process.
 </li>
 </ul>
 
 
 
 
 
 Retail Audit &amp; Compliance
 
 
 <ul>
 <li>
 Conduct regular store audits for:
 </li>
 <li>
 Display compliance
 </li>
 <li>
 Material condition
 </li>
 <li>
 Brand visibility
 </li>
 <li>
 Identify improvement areas and propose upgrades.
 </li>
 <li>
 Ensure consistency across channels (Carrefour, Lulu, Emax, etc.).
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Interior Design, or Business.
 </li>
 <li>
 3&ndash;6 years experience in Retail Marketing, Production, or Trade Marketing.
 </li>
 <li>
 Experience in fixture production or retail branding projects.
 </li>
 <li>
 GCC retail exposure preferred.
 </li>
 </ul>
 
 
 
 
 
 Technical Skills Required
 
 
 <ul>
 <li>
 Ability to read technical drawings and layout plans.
 </li>
 <li>
 Knowledge of materials (wood, acrylic, metal, LED branding units).
 </li>
 <li>
 Vendor management &amp; quotation comparison.
 </li>
 <li>
 Strong Excel skills (budget tracking &amp; cost analysis).
 </li>
 <li>
 Project management coordination skills.
 </li>
 </ul>
 
 
 
 
 
 KPIs for the Role
 
 
 <ul>
 <li>
 On-time delivery of retail projects
 </li>
 <li>
 Production cost efficiency vs. budget
 </li>
 <li>
 Display compliance rate
 </li>
 <li>
 Installation quality score
 </li>
 <li>
 ROI per retail investment project
 </li>
 <li>
 Expansion implementation accuracy
 </li>
 </ul>
 
 
 
 
 
 Profile We Are Looking For
 
 
 <ul>
 <li>
 Detail-oriented
 </li>
 <li>
 Strong follow-up mentality
 </li>
 <li>
 Cost-conscious
 </li>
 <li>
 Strong coordination skills
 </li>
 <li>
 Field-active (store visits required)
 </li>
 <li>
 Execution-focused, not only planning
 </li>
 </ul>
 
 
 
 
 
 
 
 Midea Consumer Appliances FZCO is a Regional Head Quarter of Midea Group, a rapidly growing Fortune 500 company, with humanizing-technology and provide customized solutions based on our deep understanding of human nature, enabled by the joint forces of 55 years manufacturing excellence and global leading robotic and automation technology.
 
 
 The RHQ is based in Dubai where we house the most iconic brands from Midea Group portfolio: Midea, Toshiba, Eureka, and Master Kitchen.
 
 
 
 
 
 Being experts in Home Appliances, we continue to create, develop, and evolve our solutions with one commitment only: &ldquo;To deliver the best products and services to our customers&rdquo;. We are proud of our agile, strong, and creative team who drive our growth.
 
 
 We constantly identify, recruit, cultivate and promote talents who are bold and have international vision. We strongly believe everyone has unlimited potential and in the power of innovation.
 
 
 With Midea Consumer Appliances FZCO you will receive lifelong training, the opportunity to grow professionally and personally, and you will work with and learn from the most dedicated and supportive teams imaginable. Talent is at the center of everything we do, join us and let&rsquo;s grow together.
 
 
 
 
 
 Get to know more: https://www.midea-group.com/
 
 
 
</div>

Retail Marketing & Production Specialist

Hobber PTE LTD

Location: U.A.E Abu Dhabi Employment Type: Full-timeAbout UsCR8V Media is a dynamic creative and marketing agency focused on delivering high-impact campaigns and strategic solutions for a diverse portfolio of clients. We pride ourselves on creativity, precision, and building strong, long-term client relationships.Role OverviewWe are looking for a highly organized and articulate Senior Account Manager to act as the main point of contact between our clients and internal teams. This role is critical in ensuring smooth communication, high-quality deliverables, and on-time project execution.The ideal candidate is confident in managing high-profile clients, understands marketing and branding deeply, and thrives in a fast-paced agency environment.Key Responsibilities<ul><li>Serve as the primary communication bridge between clients and internal teams</li><li>Manage and oversee multiple projects, ensuring timely delivery and top-quality standards</li><li>Coordinate with internal teams and allocate tasks effectively</li><li>Monitor team performance and track KPIs</li><li>Participate in building and executing marketing calendars and campaign plans</li><li>Ensure all deliverables align with brand guidelines and client expectations</li><li>Support in proposal creation, upselling, and client negotiations</li><li>Handle high-profile clients with professionalism and confidence</li><li>Prepare and deliver presentations and reports</li></ul>Requirements<ul><li>Proven experience in account management within a marketing/creative agency</li><li>Strong understanding of branding, social media, SEO, and content marketing</li><li>Excellent written and spoken English</li><li>Highly articulate, organized, and detail-oriented</li><li>Strong client-facing and communication skills</li><li>Experience dealing with high-profile clients</li><li>Ability to multitask and manage multiple deadlines</li></ul>Preferred Qualifications<ul><li>Background in PR (Public Relations) is a plus</li><li>Experience in client negotiations and upselling</li><li>Marketing degree or similar field</li><li>Project management certification is a plus</li></ul>Ideal Candidate Profile<ul><li>Confident and professional</li><li>Strong leadership and coordination skills</li><li>Strategic thinker with attention to detail</li><li>Able to work under pressure and meet deadlines</li></ul>Additional Notes<ul><li>Preference may be given to female candidates</li><li>Immediate availability is a plus</li></ul>How to ApplyPlease submit your CV along with a brief introduction highlighting your relevant experience.Job Type: Full-timePay: AED1.00 - AED4.00 per monthWork Location: In person

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Retail Marketing & Production Specialist

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