growth marketing manager Jobs in New York United States

growth marketing manager

creative marketing manager Jobs in New York United States

creative marketing manager

director of field marketing Jobs in New York United States

director of field marketing

director, patient growth marketing Jobs in New York United States

director, patient growth marketing

manager, channel marketing Jobs in New York United States

manager, channel marketing

manager marketing audience development

New York Public Radio

<div><h1 class="jobSectionHeader"><b>Manager, Marketing &amp; Audience Development</b></h1><p><b>
Description</b></p><p><br>
New York Public Radio seeks a self-starting and data-informed <b>Marketing &amp; Audience Development Manager</b> to drive audience growth and engagement across our multimedia portfolio, including WNYC (broadcast and podcasts), Gothamist, WQXR, and live events programming.</p><p>
This is a highly-visible role for a media marketing expert who thrives on owning their portfolio and working independently. The ideal candidate is capable of blending strategic vision with campaign execution, operations management, and data analysis, as well as confidently presenting insights and recommendations to senior leaders. They are adept at spearheading top-of-funnel awareness, leading partnership planning and execution, and ensuring that tactics ladder up to organizational goals.</p><p>
Reporting to the <b>Director of Audience Development,</b> this role will work cross-functionally with editorial, product, creative, development, and sponsorship teams to strengthen brand visibility, capture new audiences, and enable data-driven decision-making. In particular, this role will collaborate regularly with a <b>Data Analyst on the Audio Product team</b>, the <b>Digital News Audience Team</b>, and the <b>Senior Director of Editorial Operations</b>.</p><p>
Responsibilities</p><p><b>
Audience Growth &amp; Campaign Execution
</b></p><ul><li><p>Plan, manage, and optimize content marketing campaigns designed to drive discovery and acquisition.</p></li><li><div>
Own relationships with partnerships with major third-party platforms (Apple, Spotify, NPR, Amazon Music, etc.) and negotiate cross-promotional opportunities</div></li><li><div>
Expand in-kind promotional opportunities, such as on-demand trades and media partnerships.</div></li><li><div>
Lead execution of paid media campaigns end-to-end, including segmentation, optimization, testing, and reporting.</div></li><li><p>
Oversee marketing execution for new launches, live events, and organizational initiatives.</p></li></ul><p><b>
Audience Insights &amp; Reporting
</b></p><ul><li><p>Track campaign performance against KPIs, identify gaps, and generate actionable recommendations.</p></li><li><div>
Synthesize and analyze data from multiple platforms (O&amp;O and third-party), in a highly dynamic environment where both regular reporting and ad-hoc analysis are necessary.</div></li><li><div>
Maintain and improve dashboards and reporting under the guidance of Audience Development and Product teams.</div></li><li><div>
Translate complex data into accessible summaries and insights for non-technical stakeholders, including editorial, development, and sponsorship teams.</div></li><li><p>
Work with sponsorship, finance, and development teams to provide audience data that supports revenue goals.</p></li></ul><p><b>
Marketing Operations &amp; Cross-Functional Collaboration (Approx 15% of role)</b></p><ul><li><p>
Drive marketing workflows and deliverables across editorial, product, sponsorship, development, and finance.</p></li><li><div>
Implement tools and processes that improve efficiency, transparency, and collaboration.</div></li><li><p>
Champion internal visibility by regularly sharing successes with stakeholders at all levels.</p></li></ul><p><b>
Brand Marketing &amp; Strategy
</b></p><ul><li><p>Define and evolve brand positioning and strategies across NYPR properties in partnership with leadership.</p></li><li><p>
Ensure clarity and consistency in how each brand appears across platforms, partnerships, and campaigns.</p></li></ul><p><b>
Requirements</b></p><ul><li><p>
4&ndash;6 years of relevant experience in brand marketing, audience development, and/or data analysis.</p></li><li><div>
Demonstrated ability to independently plan and execute campaigns across digital, audio, and live-event platforms.</div></li><li><div>
Excels at building and maintaining spreadsheets (Excel/Google Sheets) and deep expertise with analytics/reporting tools (Tableau, Sprout, Podtrac, GA4, Google Ads, Meta Ads, Airtable).</div></li><li><div>
Proven track record of presenting insights and strategies to stakeholders with varying data facility.</div></li><li><div>
Strong project management and operations background, with the ability to coordinate complex workflows.</div></li><li><div>
Analytical fluency: the ability to read between the numbers and tell stories with data.</div></li><li><div>
Excellent communication and relationship-building skills across internal and external partners, including the ability to manage up.</div></li><li><p>
Flexible and nimble with an entrepreneurial mindset; comfortable pivoting as business needs evolve.</p></li></ul><p><b>
Pluses</b></p><ul><li><p>
Expertise in podcast and streaming platform marketing and audience development strategies.</p></li><li><div>
Passion for audio, public media, or mission-driven organizations.</div></li><li><div>
Awareness of (and affinity for) New York Public Radio&rsquo;s mission and programming.</div></li><li><p>
Experience with media buying and audience forecasting.</p></li></ul><div><b>
Additional Information:</b></div><div>
</div><div>
This is a full-time, exempt position with an annual salary of $76,000.00 for a 35-hour work week. The role operates in a hybrid capacity, two days a week in the office.</div><div>
</div><div><b>
Applications must include: a resume, a cover letter.</b></div><div></div><div><br>
</div><div>
This role is covered by a collective bargaining agreement between New York Public Radio and SAG-AFTRA.</div><div></div><div><b><br>
</b></div><div><b>
Commitment to Diversity, Equity &amp; Inclusion</b></div><div>
New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.</div><div>
</div><div><b>
Equal Opportunity</b></div><div>
New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved.</div></div>

Manager, Marketing & Audience Development

Columbia University

<p></p><div><div><b>Job no:</b> 513879<br>
<b>Position type:</b> Staff<br>
<b>Location:</b> <b>New York</b><br>
<b>Categories:</b> Communications/Public Relations/Marketing, Hybrid<br>
</div>
<div><p><b>Job Summary/Basic Function:</b><br>
The Gordon Institute for Advanced Study seeks a part-time dynamic and experienced Communications Specialist to support its needs with an emphasis on growing brand awareness, online presence, message consistency, and targeted reach. The Communications Specialist will collaborate with Gordon Institute leadership to create a Strategic Communications Plan, and will be responsible for its execution. The ideal candidate will have a strong background in communications, web management, digital marketing, and content creation; with a proven track record of enhancing user experience and driving online audience engagement. This role will require work approximately 12 hours per week.</p>
<p><b>
CHARACTERISTIC DUTIES AND RESPONSIBILITIES:</b></p>
<ul>
<li>Collaborate with leadership to create the Strategic Communications Plan for the Institute's mission, vision and goals</li>
<li>Recommend effective strategies to increase audience reach and engagement across key user dates (e.g., scientists, faculty, students, practitioners, leaders of community organizations) and outlets such as website and social media platforms (e.g., LinkedIn, Facebook, X, Instagram)</li>
<li>Identify and monitor Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) to evaluate the Plan&rsquo;s effectiveness and improve performance</li>
<li>Develop and maintain the communications calendar</li>
<li>Collaborate with staff on creation of content for the Institute&rsquo;s communications needs, including, but not limited to, brand awareness, media presence, message consistency, targeted reach, event promotion, and website updates</li>
<li>Draft communications, ensuring consistency across diverse media outlets</li>
<li>Create high quality graphics that relate to published communications</li>
<li>Oversee the execution of the Strategic Communications Plan in different social media platforms</li>
<li>Update Institute&rsquo;s presence in social media platforms and develop a calendar of activity for each platform</li>
<li>Develop and execute a plan to maintain the Institute&rsquo;s website, according to industry standards and best practices (e.g., responsive design, security, accessibility, search engine optimization)</li>
<li>Monitor website performance, troubleshoot issues, and implement improvements to enhance user experience</li>
<li>Work with developers and designers to update website features and functionalities, as needed</li>
<li>Collaborate in the development of materials for specific projects/events (e.g., flyers, posters, etc.)</li>
</ul>
<p><b>Minimum Qualifications:</b></p>
<ul>
<li>Bachelor&rsquo;s degree in Communications, Marketing, Digital Media, or a related field (or equivalent experience)</li>
<li>1-2 years of experience as a Media Producer, Social Media Manager, Website Manager, or similar role</li>
<li>Background in communications, web management, digital marketing, and/or content creation</li>
</ul>
<p><b>Preferred Qualifications:</b></p>
<ul>
<li>Experience with social media management tools and analytics platforms (e.g., Google Analytics).</li>
<li>Excellent written and verbal communication skills.</li>
<li>Proficient in graphic creation software (e.g., Canva)</li>
<li>Creative thinker with strong attention to detail and the ability to work independently</li>
<li>Experience in driving online audience engagement</li>
</ul>
<p><b>Salary Range:</b></p>
<p>
$46 - $49 per hour</p>
<p><b>
Work Modality:</b></p>
<p>
Hybrid</p>
</div>
<p><b>Equal Employment Opportunity</b></p>
<p><i>Teachers College is committed to fostering an inclusive academic community and to providing equal opportunity in employment. All qualified applicants will receive consideration regardless of race, color, sex, religion, creed, national origin, age, citizenship, disability, marital status, sexual orientation, veteran status, or any other category protected by applicable law.</i></p><i>
</i><p><i>If you would like to discuss any disability-related accommodations under the Americans with Disabilities Act, or a similar law, related to applying for employment at Teachers College, Columbia University, please email the Office of Access and Services for Individuals with Disabilities: </i><i>oasid@tc.columbia.edu</i></p><p>
</p><p>
<b>Advertised:</b> Oct 24, 2025 Eastern Daylight Time<br>
<b>Applications close:</b> Oct 31, 2025 Eastern Daylight Time</p></div><p></p>

Communications Specialist

The National September 11 Memorial & Museum

<p></p><div><p><b>DEPARTMENT:</b> Marketing &amp; Communications</p>
<p><b>
REPORTS TO: Senior </b>Vice President, Marketing &amp; Communications</p>
<p><b>
CLASSIFICATION:</b> Non-Exempt</p>
<p><b>
SALARY:</b> $73,000 - $75,000 per year</p>
<p><b>
DATE: </b>October 2025</p>
<p><b><i>
Note</i></b><i>: This position </i><b><i>requires</i></b><i> a </i><b><i>cover letter</i></b><i> for consideration. Applications without a cover letter will not be considered.</i></p>
<p><b>
POSITION OVERVIEW</b></p>
<p>
The Marketing Analytics Manager is a member of the Marketing &amp; Communications department and plays a critical role in tracking, analyzing, and reporting on marketing performance metrics. This position works closely with the marketing team to provide actionable insights, identify audience segments, and inform data-driven decisions to drive new and existing audiences toward visitation, donation, and program participation.</p>
<p>
The ideal candidate will have experience working across multiple channels, including email marketing, digital advertising, social media, content marketing, and working with Salesforce Marketing Cloud and Google Analytics.</p>
<p>
The Marketing Manager is part of a dynamic, 10-person marketing, communications, content, and creative services team that collectively drives all earned, owned, and paid media strategy development and implementation in support of annual and multi-year objectives, to increase and diversify sources of revenue, and scale mission impact. The Marketing Analyst reports to the Senior Vice President, Marketing &amp; Communications.</p>
<p><b>
ESSENTIAL FUNCTIONS</b></p>
<ul>
<li>Collects, analyses and reports on marketing performance across multiple channels (digital, email, social) and tools (Marketing Cloud, Google Analytics, Meta, TikTok, etc.)</li>
<li>Maintains performance dashboards and regular reports to measure marketing effectiveness</li>
<li>Supports campaign measurement and analysis to inform optimizations</li>
<li>In partnership with IT, manages audience lists in Marketing Cloud, including import and export, segmentation, standardization, and data hygiene</li>
<li>In collaboration with IT and the marketing team, manages, troubleshoots, and works to resolve data and database issues, duplications, incongruities, and complexities in conjunction with marketing data, escalates issues to IT when necessary.</li>
<li>Works in conjunction with marketing and IT to improve and streamline data flow including recommending and testing tools, processes, and procedures for maximum efficiency and accuracy.</li>
</ul>
<p><b>REQUIRED SUPPORT FOR ORGANIZATIONAL EVENTS</b></p>
<ul>
<li>Participate in the Annual 5K Fundraiser and 9/11 Commemoration, as assigned.</li>
<li>Assist with other special projects and events in support of 9/11 Memorial &amp; Museum, as assigned.</li>
</ul>
<p><b>QUALIFICATIONS/SKILLS REQUIREMENT:</b></p>
<ul>
<li>Bachelor&rsquo;s Degree</li>
<li>1-3 years&rsquo; experience working in digital analytics, ideally working on marketing or fundraising campaigns</li>
<li>1-3 years&rsquo; experience working with Salesforce Marketing Cloud, or comparable marketing software</li>
<li>Proficiency with web analytics tools such as Google Analytics</li>
<li>Strong Microsoft Excel skills required</li>
<li>Experience with database configurations, adhering to business rules, data structure, and best practices</li>
<li>Ability to design, customize, and consolidate reports from multiple database platforms</li>
<li>Strong analytical mindset with attention to detail</li>
<li>Ability to manage multiple projects and meet deadlines</li>
<li>Excellent communication skills with ability to collaborate with colleagues at all levels</li>
</ul>
<p>__________</p>
<p>
The National September 11 Memorial &amp; Museum (9/11 Memorial &amp; Museum) is an equal opportunity employer. Applicants who meet the qualification requirements of the role will receive consideration without regard to their race, color, religion, sex, sexual orientation, age, national origin, disability, status as a protected veteran, or any other characteristic protected by applicable law. The 9/11 Memorial &amp; Museum endeavors to make reasonable accommodations for applicants with disabilities and other accommodation needs under applicable law. If you are an individual with a legally recognized accommodation need and require assistance during the application process, please contact Ronni Cantor at <b>careers@911memorial.org</b> with your specific accommodation request.</p>
<p>
The 9/11 Memorial &amp; Museum is committed to an organizational culture that supports and reinforces our institutional values including our commitment to inclusive representation. We are committed to reflecting the unique experiences of the nearly 3,000 victims who were killed indiscriminately in the 1993 and 2001 terrorist attacks and the wider communities impacted in lower Manhattan, at the Pentagon, and near Shanksville, PA.</p><p></p><p>
Equal Opportunity Employer<br>
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</p></div>

Manager, Marketing Analytics

John Varvatos

<div></div><div><h1 class="jobSectionHeader"><b>Marketing Manager
</b></h1><h4 class="jobSectionHeader"><b>New York City<br>
</b></h4><br>
<div><p><b>THE JOHN VARVATOS TEAM</b></p>
<p>The heartbeat of any brand is its people. The John Varvatos culture is full of passion, creativity, and rock n roll! With many opportunities for growth and career development, we are a company that has ambitious plans for growth, and each individual plays a vital role in achieving our goals. We recognize each individual's contributions and treat each other with dignity, respect, and fairness.</p>
</div><div><p><b>THE ROLE</b></p>
<p>PURPOSE &amp; SCOPE</p><p>
The Marketing Manager will play a key role in developing and executing marketing strategies to enhance brand awareness, drive new customer acquisition, and support sales objectives. As a major player in the Marketing team, this role in partnership with the Director of Marketing &amp; PR will lead marketing campaigns, collaborate cross functionally and exercise leadership to achieve marketing goals.</p><p>
WHAT WILL I BE DOING?</p><ul><li>
Develop and implement comprehensive marketing strategies aligned with the company's business objectives and target audience.</li><li>
Collaborate with the executive team to set marketing goals and KPIs and establish a marketing budget.</li><li>
Oversee brand positioning and messaging to ensure brand consistency across all marketing channels.</li><li>
Monitor market trends and competitor activities to identify opportunities for brand differentiation.</li><li>
Analyze digital marketing metrics and insights to optimize performance and ROI.</li><li>
Develop content marketing strategies to engage the target audience, drive traffic, and support lead generation efforts.</li><li>
Collaborate with the content team to create compelling and relevant content.</li><li>
Develop product marketing strategies and campaigns to support product launches and drive product awareness and adoption.</li><li>
Work closely with product teams to understand product features, benefits, and unique selling points.</li><li>
Collaborate with cross-functional teams (Design, brand merchandising, commercial, regional, digital, PR, Media, Events, Retail, Licensing) to plan and execute campaigns and promotional campaigns across various media channels to increase brand visibility.</li><li>
Manage media buying and negotiate contracts with advertising partners.</li><li>
Conduct market research and competitor analysis to gain insights into customer behavior and market trends.</li><li>
Utilize data and analytics to make data-driven marketing decisions.</li><li>
Foster a collaborative and innovative work environment that encourages teamwork and creativity.</li><li>
Monitor the performance of marketing campaigns and report on key metrics and KPIs to the executive team.</li><li>
Present marketing reports and insights to guide future marketing strategies.</li><li>
Provide clear and consistent communication to regional and channel stakeholders, including regular updates and cross-functional meetings.</li><li>
Contribute to weekly, monthly, quarterly and yearly upper management presentations incl. high-level recaps, key messages, and implications.</li><li>
Track and analyze campaign performance to measure KPIs, identify learnings, and propose improvements.</li><li>
Manage marketing department budgets to ensure accurate billing and invoicing.</li></ul><p></p><p><br>
The pay range for this position is: $110,000.00 - $120,000.00 USD/Year.</p>
<p>WHAT SKILLS DO I NEED?</p><ul><li>
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.</li><li>
Proven experience as a Marketing Manager or in a similar marketing leadership role.</li><li>
Demonstrated success in developing and executing marketing strategies that drive business growth and revenue.</li><li>
Strong understanding of digital marketing, content marketing, and advertising strategies.</li><li>
Excellent leadership and team management skills, with the ability to motivate and inspire teams.</li><li>
Strong analytical and problem-solving skills with a data-driven approach.</li><li>
Outstanding communication and interpersonal skills to collaborate with cross-functional teams.</li><li>
Strategic mindset with the ability to think creatively and identify market opportunities.</li><li>
Passion for marketing and staying updated with industry trends and best practices.</li></ul>
</div><div><p><b>WHAT WE STAND FOR</b></p>
<ul><li><b>RESPECT:</b> We treat our team, customers, suppliers, partners and planet with respect, always. We speak respectfully about and to others. We respect our customer's valuable time, and each other's. We work as a unified team and respect each other's differences</li>
<li><b>RESOLVE:</b> We are determined and we do not give up. We follow through on our commitments. We take accountability and face challenges with enthusiasm</li>
<li><b>RAREFIED PASSION:</b> We act with utmost integrity. We seek to continually improve and respond to feedback. We advocate for our brand, customer and product</li>
<li><b>REFINEMENT:</b> We pay fanatical attention to the details that make the John Varvatos difference. We strive to be exceptional in all we do.</li>
</ul></div><div><p><b>BENEFITS</b></p>
<p>Your career matters to us and we will do what it takes to help you on your journey in life. You&rsquo;ll be challenging yourself and your leadership. The opportunities will be there, and you&rsquo;ll be working within an environment that rewards hard work and innovation. Internal promotion is the norm not the exception and you&rsquo;ll be supported in your ambition to reach the next step of your career.</p><p><b>
Health &amp; Wellbeing Benefits Plan include:</b></p><ul><li>
Medical, Dental, Vision, and</li><li>
Flexible Spending Accounts (FSA) &amp; Dependent Care Accounts</li><li>
Commuter &amp; Parking Saving Accounts</li><li>
401(k) Enrollment - Traditional 401(k)</li><li>
Paid Time Off &amp; Sick Leave</li><li>
Voluntary Additional Life &amp; Disability Coverage for Spouse and Child(ren)</li><li>
Basic Life and Disability</li><li>
Short/Long-Term Disability</li><li>
Accident &amp; Critical Illness</li><li>
Employee Assistance Programs</li><li>
Pet Insurance</li><li>
Personal Clothing Discount and Clothing Allotment</li></ul><p>
Note: Availability of the benefits are based on location &amp; employment type and may have certain eligibility requirements. John Varvatos reserves the right to amend or withdraw these benefits at any time.</p><p>
In addition to this we offer a competitive pay and benefits package that includes an amazing employee clothing allotment and discount. We are an Equal Opportunity employer, and we very much look forward to working with you.</p></div></div>

Marketing Manager

Dataing

<p><b>Job Overview</b><br/>We are seeking a talented and creative Content Writer to join our dynamic team. The ideal candidate will have a passion for storytelling and a strong understanding of digital marketing strategies. This role involves creating compelling content that engages our audience across various platforms, including websites, blogs, social media, and email marketing campaigns. The Content Writer will collaborate with marketing and design teams to develop content strategies that align with our brand objectives.</p><p><b>Responsibilities</b></p><ul><li>Develop high-quality written content for various digital platforms, including blogs, articles, website copy, and social media posts.</li><li>Conduct keyword research to optimize content for SEO and improve search engine rankings.</li><li>Collaborate with the marketing team to create effective content strategies that drive engagement and conversions.</li><li>Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.</li><li>Utilize content management systems (CMS) like WordPress to publish and manage online content.</li><li>Create engaging visual content using Adobe Creative Suite tools such as Photoshop and Illustrator.</li><li>Monitor and analyze content performance using Google Analytics to inform future content strategies.</li><li>Stay updated on industry trends and best practices in digital marketing, SEO, and social media management.</li><li>Assist in the development of white papers, e-books, and other long-form content as needed.</li><li>Participate in brainstorming sessions for new content ideas and campaigns.</li></ul><p><b>Skills</b></p><ul><li>Proficiency in SEO techniques and keyword research to enhance online visibility.</li><li>Experience with Adobe Photoshop, Adobe Creative Suite, and graphic design principles.</li><li>Familiarity with HTML and CSS for basic web editing tasks.</li><li>Strong understanding of content management systems (CMS), particularly WordPress.</li><li>Excellent editing skills with a keen eye for detail in grammar, punctuation, and style.</li><li>Ability to create engaging copy that resonates with target audiences across various channels.</li><li>Knowledge of social media marketing strategies and best practices for audience engagement.</li><li>Experience in e-commerce content creation is a plus.</li><li>Basic photography and videography skills are beneficial for creating multimedia content.</li><li>Familiarity with digital marketing concepts including email marketing, B2B marketing, and marketing automation. Join our team as a Content Writer where your creativity will help shape our brand's voice while driving engagement through innovative digital strategies!</li></ul><p>Job Type: Full-time</p><p>Pay: $27.24 - $32.80 per hour</p><p>Work Location: Remote</p>

Digital Content Creator

Maesa

<div><p><b>#MaesaMagic</b></p>
<p>
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches &amp; Nooks among other brands. For more information, visit www.maesa.com.</p>
<p><b>
About the Role</b></p>
<p>
We are looking for a skilled &amp; passionate <b>Manager, Integrated Marketing </b>with proven experience in consumer goods (beauty preferred) to join our Integrated Marketing team. As the Manager, Integrated Marketing, you are responsible for defining strategies and building annual social marketing plans by understanding the consumer's needs, customer and competitive landscape, social media metrics and market dynamics. This role will work closely with our retailer and key customer teams to ensure success and growth across the brand. This role is for someone who thrives in an entrepreneurial environment with the ability to both work independently as well as collaboratively with key cross-functional stakeholders in the company.</p>
<p>
The Manager, Integrated Marketing will report to the Director, Integrated Marketing.</p>
<p>
This role is based in NYC and you will be expected in office 3 days a week, at minimum.</p>
<p><b>
Responsibilities</b></p>
<ul>
<li>Lead the development of social strategy alongside Director, Integrated Marketing, ensuring it's in line with brand priorities and objectives across all owned channels</li>
<li>Craft and execute creative social media marketing plans tailored by platform (including TikTok, Instagram, YouTube Shorts, and emerging platforms) that layer into the larger brand strategy</li>
<li>Own social media content calendar planning and on-time execution across platforms</li>
<li>Conceptualize and create trending social media content on a weekly basis</li>
<li>Daily, weekly and monthly performance analysis to inform strategy and creative optimization; never afraid to pivot from existing plans or calendars</li>
<li>Exhibit best-in-class and timely community engagement, both proactive and reactive, always through brand tone of voice</li>
<li>Obsess over social media to identify NEW and emerging social content opportunities and trends, positioning brand at the forefront of culture amongst our target audience</li>
<li>Support the Director, Integrated Marketing on all influencer campaigns, including the execution of contracts, negotiations, talent and content briefing and final delivery of content</li>
<li>Support the execution of influencer mailer strategy, influencer list creation &amp; review, influencer outreach, vendor execution &amp; fulfillment of all materials</li>
<li>Support key influencer, consumer and brand events and experiences, ensuring activations are supported through key influencer partnerships &amp; social touchpoints</li>
<li>Lead on event social media coverage (will require occasional travel)</li>
<li>Manage collaboration and go-to-market processes with key cross-functional partners, fostering an end-to-end process with robust project management skills</li>
<li>The ideal candidate will be forward-thinking, creative, attuned to the ever-evolving trends across social and deeply connected to consumer trends and cultural movements that resonate with our audience</li>
</ul>
<p><b>Qualifications</b></p>
<ul>
<li>3-5+ years of experience in social media &amp; influencer marketing related role including direct experience owning and operating high-growth influencer programs</li>
<li>Experience in a consumer facing brand; Beauty &amp; fragrance experience preferred but not required</li>
<li>Knowledge of all major social platforms (key focus: TikTok, Instagram + YouTube Shorts), including their products, user behaviors, and trends</li>
<li>Experience with photo &amp; video content creation tools (e.g. CapCut, InShot, Canva, etc.)</li>
<li>Experience using social media reporting platforms such as Dash Hudson</li>
<li>Experience growing and maintaining brands on social media</li>
<li>Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices</li>
<li>Finger on the pulse of culture &ndash; obsessed with pop culture and what's trending</li>
<li>Experience of taking pop culture trends and syncing them with brand</li>
<li>Ability to prioritize and manage multiple projects</li>
<li>Ability to pivot + adapt plans to changes in the market or with shifts to the brand's objectives</li>
<li>Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once</li>
<li>An ability to manage valuable relationships and collaborate with both internal and external partners</li>
<li>Have a strong aesthetic judgment; can convey ideas in a clear and precise way without losing the essence of the brand; have a solid understanding of the brand demographic and what style of content will work best with the brand's overall aesthetic</li>
<li>Exceptionally analytical with a strong background in reporting &amp; data driven decision making</li>
<li>Excellent communication skills</li>
<li>Exceptional time management skills and interpersonal relations</li>
<li>Must be comfortable working in a fast-paced, highly collaborative environment while working on multiple projects simultaneously</li>
</ul>
<p><b>What We Offer</b></p>
<p>
$100,000/yr - $105,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.</p>
<p>
Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.</p>
<p><b>
Our Commitment to You</b></p>
<p>
At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the &quot;new&quot; without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors &mdash; all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.</p></div>

Manager, Integrated Marketing

Duolingo

<div>
 Our mission at Duolingo is to develop the best education in the world and make it universally available. It&rsquo;s a big mission, and that&rsquo;s where you come in!
 <br/>
 <br/>
 At Duolingo, you&rsquo;ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You&rsquo;ll have limitless learning opportunities and daily collaborations with world-class minds &mdash; while doing work that&rsquo;s both meaningful and fun.
 <br/>
 <br/>
 Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
 <br/>
 <br/>
 Read our blog to learn more.
 <br/>
 <br/>
 <strong>
  About The Role
  <br/>
  <br/>
 </strong>
 We are looking for a Head of Campaigns to lead the team responsible for bringing our product, mission, and characters to life through world-class marketing campaigns. As a core member of our Brand Marketing team, you will own our brand strategy and integrated marketing campaigns. You're someone who has experience developing campaigns that marry the cultural zeitgeist with brand values, and is able to translate strategy into creative platforms and campaigns that drive brand love and business impact.
 <br/>
 <br/>
 <strong>
  You will...
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Manages the creation of the annual campaign strategy and calendar in the US that drives business impact, brand love, and brand awareness
  </li>
  <li>
   Oversee the development and execution of our high-impact marketing campaigns that focus on our product, mission, and characters,
  </li>
  <li>
   Lead the development of an insights pipeline that informs our creative work, in partnership with external vendors and internal stakeholders
  </li>
  <li>
   Lead all aspects of the full lifecycle of marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation
  </li>
  <li>
   Own media plan recommendations for brand campaigns and oversee the execution of media buying across TV/OTT, OOH, audio, and social
  </li>
  <li>
   Partner closely with our creative teams, business development, and marketing operations to deliver campaigns that are on time and on budget
  </li>
  <li>
   Work closely with the head of brand marketing to develop the 3-5 year brand strategy for Duolingo
  </li>
  <li>
   Provides coaching, leadership, and support to a campaign director and brand strategist
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  You have...
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   10+ years of marketing leadership with a proven record of expanding scope and impact in integrated marketing, content marketing, brand strategy, or campaign development.
  </li>
  <li>
   Experience leading cross-functional marketing teams and partners
  </li>
  <li>
   Experience shifting a brand's strategy over the long term, and a deep understanding of cultural and audience insights
  </li>
  <li>
   Bachelor's and/or master's degree in business, marketing, or related field.
  </li>
  <li>
   Deep experience in digital, social, influencer marketing with a track record of driving measurable impact.
  </li>
  <li>
   Experience at a large brand that's well-known in culture
  </li>
  <li>
   Strong understanding of multi-channel retail marketing with particular experience in paid media and experiential marketing
  </li>
  <li>
   Ability to clearly articulate a compelling vision and strategy
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Exceptional candidates will have...
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Experience working on both in-house teams and in a studio/agency
  </li>
  <li>
   Experience working in the technology sector
  </li>
  <li>
   An interest in language learning
   <br/>
   <br/>
  </li>
 </ul>
 <em>
  <strong>
   Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.
   <br/>
   <br/>
  </strong>
 </em>
 <strong>
  We post a multi-level salary range for all of our roles.
  <br/>
  <br/>
 </strong>
 <em>
  This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process.
 </em>
 <em>
  The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.
  <br/>
  <br/>
 </em>
 <strong>
  Salary Range
  <br/>
  <br/>
 </strong>
 $189,600&mdash;$342,000 USD
 <br/>
 <br/>
 Take a peek at how we care for our employees' holistic well-being with our benefits here.
 <br/>
 <br/>
 We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.
 <br/>
 <br/>
 Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
 <br/>
 <br/>
 By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
 <br/>
 <br/>
 Sign up for job alerts here.
</div>


Head of Brand Campaigns

Explore 336+ Manager marketing audience development in New York United States this November. Find roles across top companies and apply now to boost your career.