digital marketing manager Jobs in New York United States

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marketing operations manager

growth marketing manager

Zerocater

<div>
 As our Growth Marketing Manager, you will be the engine that powers our customer acquisition and retention strategy. Your mission is to build and optimize a world-class marketing machine that drives measurable results and defines our brand in the marketplace.
 <br/>
 <br/>
 You are more than a digital marketer; you are a full-stack strategist, a creative content producer, and the critical bridge between our Marketing and Product teams. You are passionate about using data to find opportunities and are excited to leverage new tools like cutting-edge AI to work smarter and faster. The ideal candidate has a data-driven mindset with strong analytical skills and a proven ability to turn insights into action. Excellent communication and copywriting skills, with the ability to craft compelling messaging for different audiences is imperative. This role is pivotal to our company's growth and offers a unique opportunity to make a direct impact on our success while reporting to the VP of Growth and AI Strategy.
 <br/>
 <br/>
 <strong>
  What you will do:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   <strong>
    Drive User Acquisition &amp; Transactions:
   </strong>
   Plan, launch, and optimize performance marketing campaigns (Meta, Google Ads, TikTok) to drive immediate traffic, sign-ups, and menu checkouts.
  </li>
  <li>
   <strong>
    Master Lifecycle &amp; Retention:
   </strong>
   Own the email and SMS automation stack (Klaviyo). You will build and refine high-converting flows, specifically focusing on abandoned cart recovery, new user activation, and driving repeat purchase behavior.
  </li>
  <li>
   <strong>
    Own Creative Strategy &amp; CRO:
   </strong>
   Produce high-performing ad creatives and landing page copy. You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel.
  </li>
  <li>
   <strong>
    Champion Product-Led Growth:
   </strong>
   Serve as the bridge between Marketing and Product. Analyze user behavior within the app to identify friction points and help optimize the "first-time user" experience to increase checkout rates.
  </li>
  <li>
   <strong>
    Analyze Unit Economics:
   </strong>
   Own the growth dashboard. You will monitor Campaign Performance, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value), translating data into actionable insights to spend budget efficiently.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications for Success:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   <strong>
    3+ years of hands-on experience
   </strong>
   in a Growth, Demand Gen, or Performance Marketing role, preferably in a DTC, eCommerce, Marketplace, or PLG (Product-Led Growth) environment.
  </li>
  <li>
   <strong>
    Transaction-Focused Mindset:
   </strong>
   You have a track record of driving users to a "Buy Now" or "Checkout" action, rather than just filling out a "Contact Us" form.
  </li>
  <li>
   <strong>
    Channel Expertise:
   </strong>
   Demonstrated mastery of paid social (Facebook/Instagram), paid search (Google), and lifecycle marketing. You are comfortable managing a budget and optimizing for ROAS.
  </li>
  <li>
   <strong>
    Automation Proficiency:
   </strong>
   Expert-level proficiency with Klaviyo (or similar e-commerce automation platforms) is essential. You understand how to segment users based on purchase behavior and engagement.
  </li>
  <li>
   <strong>
    AI-Native Workflow:
   </strong>
   A passion for leveraging new technology. You have hands-on experience using AI tools (e.g., ChatGPT for copy, Canva AI for creative, or AI data analysis) to work smarter and faster.
  </li>
  <li>
   <strong>
    Proactive Builder:
   </strong>
   You are a self-starter who doesn't need an agency to execute. You are willing to write the copy, create the assets, set up the conversion tracking, and launch the campaign yourself.
  </li>
  <li>
   Please note this position can only be based in NY, CA, WA, CO, TX, IL, GA, MA, NC, FL, AZ or PA as these are the states we have payroll set up
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What we offer:
  <br/>
  <br/>
 </strong>
 Not only will you have the opportunity to grow your career with other food-obsessed colleagues who have a shared passion for creating delight for customers, but you will also work alongside a highly collaborative team that values leading with trust and respect, and taking smart risks.
 <br/>
 <br/>
 <ul>
  <li>
   401k match with immediate vesting (we match up to 3% of up to 6% that you defer)
  </li>
  <li>
   Flexible PTO, 10 paid holidays, flexible sick time, plus 8 hours of volunteer time
  </li>
  <li>
   Low to no-cost comprehensive health, dental and vision coverage (Anthem Blue Cross)
  </li>
  <li>
   Employer-paid life, short-term and long-term disability insurance
  </li>
  <li>
   $100 monthly wellness stipend
  </li>
  <li>
   $35 monthly internet stipend
  </li>
  <li>
   Equity
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Compensation:
 </strong>
 Base salary $120k-$150k (
 <em>
  depending on experience and location
 </em>
 )
 <br/>
 <br/>
 "The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture."
 <br/>
 <br/>
 <ul>
  <li>
   Michael Pollan
   <br/>
   <br/>
  </li>
 </ul>
 <em>
  We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  <br/>
  <br/>
 </em>
 If you need assistance or an accommodation due to a disability, please contact us at accommodations@zerocater.com.
</div>


Growth Marketing Manager

<div><p>As our Growth Marketing Manager, you will be the engine that powers our customer acquisition and retention strategy. Your mission is to build and optimize a world-class marketing machine that drives measurable results and defines our brand in the marketplace.</p>
<p>
You are more than a digital marketer; you are a full-stack strategist, a creative content producer, and the critical bridge between our Marketing and Product teams. You are passionate about using data to find opportunities and are excited to leverage new tools like cutting-edge AI to work smarter and faster. The ideal candidate has a data-driven mindset with strong analytical skills and a proven ability to turn insights into action. Excellent communication and copywriting skills, with the ability to craft compelling messaging for different audiences is imperative. This role is pivotal to our company's growth and offers a unique opportunity to make a direct impact on our success while reporting to the VP of Growth and AI Strategy.</p>
<p><b>
What you will do:</b></p>
<ul>
<li><b>Drive User Acquisition &amp; Transactions:</b> Plan, launch, and optimize performance marketing campaigns (Meta, Google Ads, TikTok) to drive immediate traffic, sign-ups, and menu checkouts.</li>
<li><b>Master Lifecycle &amp; Retention:</b> Own the email and SMS automation stack (Klaviyo). You will build and refine high-converting flows, specifically focusing on abandoned cart recovery, new user activation, and driving repeat purchase behavior.</li>
<li><b>Own Creative Strategy &amp; CRO:</b> Produce high-performing ad creatives and landing page copy. You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel.</li>
<li><b>Champion Product-Led Growth:</b> Serve as the bridge between Marketing and Product. Analyze user behavior within the app to identify friction points and help optimize the &quot;first-time user&quot; experience to increase checkout rates.</li>
<li><b>Analyze Unit Economics:</b> Own the growth dashboard. You will monitor Campaign Performance, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value), translating data into actionable insights to spend budget efficiently.</li>
</ul>
<p><b>Qualifications for Success:</b></p>
<ul>
<li><b>3+ years of hands-on experience</b> in a Growth, Demand Gen, or Performance Marketing role, preferably in a DTC, eCommerce, Marketplace, or PLG (Product-Led Growth) environment.</li>
<li><b>Transaction-Focused Mindset:</b> You have a track record of driving users to a &quot;Buy Now&quot; or &quot;Checkout&quot; action, rather than just filling out a &quot;Contact Us&quot; form.</li>
<li><b>Channel Expertise:</b> Demonstrated mastery of paid social (Facebook/Instagram), paid search (Google), and lifecycle marketing. You are comfortable managing a budget and optimizing for ROAS.</li>
<li><b>Automation Proficiency:</b> Expert-level proficiency with <b>Klaviyo</b> (or similar e-commerce automation platforms) is essential. You understand how to segment users based on purchase behavior and engagement.</li>
<li><b>AI-Native Workflow:</b> A passion for leveraging new technology. You have hands-on experience using AI tools (e.g., ChatGPT for copy, Canva AI for creative, or AI data analysis) to work smarter and faster.</li>
<li><b>Proactive Builder:</b> You are a self-starter who doesn't need an agency to execute. You are willing to write the copy, create the assets, set up the conversion tracking, and launch the campaign yourself.</li>
</ul>
<ul><li><i>Please note this position can only be based in</i><b><i> NY, CA, WA, CO, TX, IL, GA, MA, NC, FL, AZ or PA </i></b><i>as these are the states we have payroll set up</i></li></ul>
<p><b>
What we offer:</b></p>
<p>
Not only will you have the opportunity to grow your career with other food-obsessed colleagues who have a shared passion for creating delight for customers, but you will also work alongside a highly collaborative team that values leading with trust and respect, and taking smart risks.</p>
<ul>
<li>401k match with immediate vesting (we match up to 3% of up to 6% that you defer)</li>
<li>Flexible PTO, 10 paid holidays, flexible sick time, plus 8 hours of volunteer time</li>
<li>Low to no-cost comprehensive health, dental and vision coverage (Anthem Blue Cross)</li>
<li>Employer-paid life, short-term and long-term disability insurance</li>
<li>$100 monthly wellness stipend</li>
<li>$35 monthly internet stipend</li>
<li>Equity</li>
</ul>
<p><b>Compensation:</b> Base salary $120k-$150k (<i>depending on experience and location</i>)</p>
<p>
&quot;The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture.&quot;</p>
<ul><li>Michael Pollan</li></ul>
<p><i>
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</i></p>
<p>
If you need assistance or an accommodation due to a disability, please contact us at accommodations@zerocater.com.</p></div>

Cumulus Coffee

<div>
 <p>
  <strong>
   About Cumulus Coffee
  </strong>
 </p>
 <p>
  At Cumulus, we&rsquo;re redefining the coffee ritual &mdash; crafting an at-home caf&eacute; experience that&rsquo;s elevated, effortless, and sustainably designed. Our team is driven by curiosity, creativity, and a deep love for the customer. We&rsquo;re growing quickly and looking for a Digital Marketing Manager to lead the evolution of our digital experience &mdash; from site performance to data-driven growth.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   The Role
  </strong>
 </p>
 <p>
  The Digital Marketing Manager will be the go-to owner of Cumulus Coffee&rsquo;s website and eCommerce ecosystem. Reporting to the VP of Marketing, this role will blend creativity with analytical precision to optimize our digital storefront, manage agency partners, and drive both acquisition and retention across our online channels.
 </p>
 <p>
  <br/>
 </p>
 <p>
  You&rsquo;ll oversee our Shopify account, email/SMS agency, and SEO + GEO strategies &mdash; ensuring Cumulus stays at the forefront of search and consumer discovery. This person will play a key role in shaping how customers find, experience, and fall in love with Cumulus online.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What You&rsquo;ll Do
  </strong>
 </p>
 <ul>
  <li>
   Own the Cumulus website: Serve as the primary point of contact for all things eCommerce. Oversee site updates, UX improvements, new feature launches, and conversion optimizations within Shopify.
  </li>
  <li>
   Set up and optimize Shopify infrastructure: Manage product updates, navigation, integrations, and backend configurations to ensure a seamless, high-performing customer journey.
  </li>
  <li>
   Lead performance and analytics: Develop dashboards and frameworks to track KPIs across site performance, traffic, conversion, and product sales. Translate complex data into clear insights and recommendations.
  </li>
  <li>
   Partner cross-functionally: Work with brand, creative, and product teams to brief, test, and optimize digital assets that drive traffic and engagement.
  </li>
  <li>
   Drive discoverability: Develop and execute SEO strategies, including keyword research, content optimization, technical audits, and backlink initiatives.
  </li>
  <li>
   Lead GEO efforts &mdash; monitoring emerging generative AI search platforms (ChatGPT, Perplexity, Gemini) and optimizing Cumulus&rsquo;s presence within them.
  </li>
  <li>
   Collaborate with CRM partners: Manager relationship with our email and SMS agency, ensuring campaigns are strategic, data-driven, and aligned with our broader growth goals.
  </li>
  <li>
   Champion experimentation: Build and manage structured testing roadmaps across site, content, and messaging.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Who You Are
  </strong>
 </p>
 <ul>
  <li>
   Analytical and strategic &mdash; you love diving into data, uncovering insights, and translating them into growth.
  </li>
  <li>
   Shopify expert &mdash; experienced in setup, management, and optimization for DTC brands.
  </li>
  <li>
   Digital-first thinker &mdash; you understand how web, search, and CRM work together to create a seamless funnel.
  </li>
  <li>
   SEO fluent &mdash; familiar with technical audits, keyword strategy, and content optimization.
  </li>
  <li>
   Curious and proactive &mdash; you constantly test, iterate, and push for smarter solutions.
  </li>
  <li>
   Collaborative communicator &mdash; able to bridge creative and technical teams with clarity and empathy.
  </li>
  <li>
   Highly organized &mdash; you can manage multiple projects, timelines, and partners with precision.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What You&rsquo;ll Bring
  </strong>
 </p>
 <ul>
  <li>
   4&ndash;6 years of experience in digital marketing, eCommerce, or growth roles (DTC preferred).
  </li>
  <li>
   Deep experience managing and optimizing Shopify sites.
  </li>
  <li>
   Advanced analytical skills in GA4, Excel/Google Sheets, and familiarity with data visualization tools.
  </li>
  <li>
   Experience leading or contributing to SEO and site optimization strategies.
  </li>
  <li>
   A proven ability to translate data into action and measurable results.
  </li>
  <li>
   Bonus: familiarity with Klaviyo, A/B testing, and digital reporting frameworks.
  </li>
 </ul>
</div>


Digital Marketing Manager

Pickle

<div><h1 class="jobSectionHeader"><b>About Pickle</b></h1><p>
Pickle is a peer-to-peer rental marketplace unlocking the value of the billions of underutilized items sitting in consumers&rsquo; closets. We make it easy to rent high-quality items exactly when you need them &mdash; with fast, convenient fulfillment and an on-demand experience that&rsquo;s as seamless as shopping.</p><p>
We&rsquo;re building a new kind of commerce layer: one powered by dynamic local supply, where access is more convenient than ownership. Pickle is now live nationwide and scaling rapidly in key local markets including <b>NYC, LA, and Miami</b>. Our marketplace already features <b>300K+ items listed for rent</b>, and we&rsquo;re just getting started.</p><p>
What makes Pickle different is the combination of <b>incredible peer-to-peer inventory</b>, <b>industry-leading convenience </b>(under <b>2 days nationwide</b> and under <b>2 hours locally</b>), and an <b>on-demand model with no subscriptions</b> &mdash; users rent what they want, when they want it. Backed by our <b>Series A funding raised in early 2025</b> from <b>FirstMark and Craft</b>, we&rsquo;re scaling quickly and building the future of access-driven shopping.</p><p></p><h1 class="jobSectionHeader"><b>
About The Role</b></h1><p>
We are looking for a <b>data-obsessed Growth Marketing Manager</b> to <b>own Pickle&rsquo;s customer acquisition funnel</b>.</p><p>
In this role, you won&rsquo;t just be running ads &mdash; you will own the <b>entire customer journey</b>, from the first click at the top of the funnel to repeat purchases deep in the lifecycle. You are both the <b>architect of demand generation</b> and the <b>guardian of retention and LTV</b>.</p><p>
You will manage our <b>paid acquisition channels (Performance Marketing)</b> while simultaneously building and optimizing <b>backend lifecycle automation (Lifecycle Marketing)</b> to maximize efficiency, retention, and long-term value. This is a highly hands-on role with real ownership and accountability for results.</p><p>
You&rsquo;ll work closely with Product, GTM, Marketing, and Ops in a fast-paced, in-person-first environment to turn insights into action.</p><p></p><h1 class="jobSectionHeader"><b>
Requirements</b></h1><ul><li><p>
3&ndash;5+ years of experience in growth, performance, and/or lifecycle marketing, ideally with a track record of scaling spend while maintaining efficiency (ROAS, CAC, payback, etc.)</p></li><li><p>
Strong analytical mindset &mdash; you make decisions based on data, not gut feel; fluent in GA4 and comfortable in Excel/Google Sheets</p></li><li><p>
Proven ability to analyze funnel performance and identify opportunities to improve conversion across the customer journey</p></li><li><p>
Hands-on experience managing paid acquisition channels, including Meta Ads Manager, Google Ads, and TikTok Ads (or similar platforms)</p></li><li><p>
Experience building and optimizing lifecycle programs using CRM and marketing automation tools such as Klaviyo, Braze, HubSpot, or similar</p></li><li><p>
Strategic thinker who understands marketing as a holistic ecosystem &mdash; you know that acquisition only matters if it converts and retains</p></li><li><p>
High ownership, results-driven mindset; you thrive in a startup or high-growth environment and are comfortable moving quickly and iterating</p></li><li><p>
Passion for consumer marketplaces, fashion, and circularity is a strong plus</p></li></ul><p></p><h1 class="jobSectionHeader"><b>
Key Responsibilities</b></h1><h2 class="jobSectionHeader"><b>
Performance Marketing (Acquisition)</b></h2><ul><li><p>
Own and optimize monthly paid media spend across key channels including <b>Meta, Google, TikTok</b>, and emerging platforms, with a strict focus on <b>ROAS, CAC, and payback targets</b></p></li><li><p>
Design and execute A/B tests across <b>ad creative, audiences, and landing pages</b> to improve conversion throughout the funnel</p></li><li><p>
Own the <b>demand funnel</b>, analyzing traffic quality and optimizing the path from visitor activated user first transaction</p></li><li><p>
Continuously identify opportunities to scale efficient spend while maintaining performance discipline</p></li></ul><h2 class="jobSectionHeader"><b>
Lifecycle Marketing (Retention)</b></h2><ul><li><p>
Map, build, and optimize automated <b>email and SMS flows</b> (Welcome, Abandoned Browse/Cart, Post-Purchase, Win-back, etc.) to drive repeat transactions</p></li><li><p>
Segment users across renter and lender personas to deliver <b>personalized, behavior-driven messaging</b></p></li><li><p>
Improve retention, engagement, and LTV while reducing churn across both sides of the marketplace</p></li></ul><h2 class="jobSectionHeader"><b>
Data &amp; Strategy</b></h2><ul><li><p>
Report weekly on core growth KPIs including <b>CAC, LTV, ROAS, payback period, conversion rate, and retention</b></p></li><li><p>
Translate performance data into <b>clear, actionable insights</b> &mdash; not just dashboards</p></li><li><p>
Collaborate closely with creative resources to brief, test, and iterate on high-performing ad assets</p></li><li><p>
Oversee basic <b>technical SEO hygiene</b> to ensure organic performance complements paid efforts</p></li><li><p>
Partner with Product and GTM teams to surface user insights and inform roadmap and go-to-market decisions</p></li></ul><p></p><h1 class="jobSectionHeader"><b>
Benefits</b></h1><ul><li><p>
Competitive compensation and equity</p></li><li><p>
Healthcare (Medical, Dental, Vision)</p></li><li><p>
Take what you need paid time off</p></li><li><p>
Meal Pal credits to cover the cost of lunch</p></li><li><p>
Stipend to help set up your desk and office environment</p></li><li><p>
Work directly with the founders and executive team</p></li><li><p>
Professional coaching, training, and development</p></li><li><p>
Grow with the company</p></li><li><p>
Pickle credits for our employees, we love when the team uses Pickle!</p></li><li><p>
Fun team events and company parties</p></li><li><p>
Company offsites</p></li><li><p>
Office space in NYC</p></li></ul><p>
Compensation Range: $150K - $200K</p></div>

Senior Growth Marketing Lead

Fabric Health

<div><div><b>Demand Generation Manager</b></div><div></div><div><div><div>
New York City &bull; Remote</div></div><div></div><div><div>
Marketing</div></div><div></div><div><div>
Remote &bull; Remote</div></div><div></div><div><div>
Full-time</div></div></div><div><div><div>
About Fabric Health</div><div>
At Fabric Health, we are powering boundless care by solving healthcare&rsquo;s biggest challenge: clinical capacity. We aren&rsquo;t here to disrupt healthcare; we&rsquo;re here to fix it. We unify the care journey from intake to treatment, using intelligent automation to remove administrative burdens and make care delivery 2-10x more efficient. Our technology empowers clinicians to move faster and focus on what matters most: the patient.<br>
</div><div></div><br>
<div>We are a mission-driven team of brilliant minds trusted by leading organizations including Intermountain Health, OSF HealthCare, SSM Health, and MUSC Health. Our vision is backed by premier investors such as Thrive Capital, GV (Google Ventures), General Catalyst, and Salesforce Ventures. We move quickly for good reason, listen deeply to solve big challenges, and build products with the same care and quality we&rsquo;d want for our own loved ones.</div><div></div><div><b><br>
Learn more:</b> About Us | News &amp; Press | LinkedIn | Careers</div></div></div><div></div><div><div><div><br>
About the Role</div><div>
Fabric is looking for a results-driven Demand Generation Manager to own and execute the campaigns that fuel our enterprise pipeline. You&rsquo;ll bring a Go-to-Market (GTM) engineering mindset&mdash;building and optimizing workflows across Salesforce, HubSpot, and AI tools like Clay to enrich leads, personalize outreach, and measure impact. This role is central to Fabric&rsquo;s mission: by ensuring our solutions reach the right buyers at the right time, you&rsquo;ll help us expand our reach to health systems, payers, and employers, enabling better care for patients and providers everywhere.</div><div></div><div><br>
You&rsquo;ll join a small but highly collaborative Marketing team, reporting directly to the Director of Marketing. This is a fast-moving, high-impact environment where you&rsquo;ll be trusted to manage programs independently, having end-to-end ownership with visibility and input at the highest levels of our GTM strategy.</div><div></div><div><br>
What You'll Do</div><div>
As a Demand Generation Manager, you will be the key owner of pipeline creation and acceleration. Your primary responsibilities will include:</div><div></div><ul><li><b><br>
Owning Campaign Execution:</b> Own and execute demand generation campaigns that directly contribute to pipeline creation and sales opportunities.</li><li><b>
Targeted Outbound:</b> Lead targeted outbound campaigns in partnership with Sales, including building account lists, designing effective messaging, and executing outreach.</li><li><b>
Inbound Optimization:</b> Optimize inbound channels including paid search, paid social, website conversion, and SEO in coordination with the Director of Marketing.</li><li><b>
ABM Leadership:</b> Manage account-based marketing programs with Sales to target and engage priority accounts.</li><li><b>
Event Support:</b> Support event-related GTM workflows and campaigns&mdash;driving pre-event outreach, lead capture, follow-up sequencing, and reporting in coordination with the broader marketing team.</li><li><b>
GTM Automation:</b> Design and optimize automated GTM workflows using tools like Clay and HubSpot to enhance lead routing, scoring, enrichment, and campaign personalization.</li><li><b>
Cross-Functional Collaboration:</b> Collaborate with the Content &amp; Communications Manager and Product Marketing Manager to ensure campaigns are fueled with strong messaging, assets, and customer proof points.</li><li><b>
Reporting &amp; Optimization:</b> Report on campaign performance, pipeline influence, and ROI, using insights to continually refine strategy.</li></ul><div></div><div><br>
Why You Might Be a Good Fit</div><ul><li>
You possess a GTM engineering mindset, enjoying the process of building and optimizing complex marketing and sales automations with tools like Clay and HubSpot.</li><li>
You are results-driven, with a proven track record of executing multi-channel campaigns that directly accelerate pipeline and revenue growth.</li><li>
You thrive on working hand-in-hand with Sales, building, and leading targeted outbound and ABM programs.</li><li>
You are analytical and systems-minded, comfortable with pipeline metrics, ROI analysis, and designing sophisticated lead workflows.</li><li>
You are curious and resourceful, excited by emerging AI and automation tools to drive efficiency and data quality.</li><li>
You have a required background in healthcare or health technology, allowing you to effectively target complex enterprise buyers (health systems, payers, employers).</li></ul><div></div><div><br>
This Might Not Be The Right Fit If...</div><ul><li>
You prefer a purely creative or brand-focused role over a metrics-driven, GTM-focused role.</li><li>
You lack strong, hands-on experience in both outbound and inbound channel optimization.</li><li>
You are not comfortable with the technical aspects of designing and managing marketing automation and AI enrichment workflows (e.g., Salesforce/HubSpot automations).</li><li>
You prefer a role with less direct accountability for pipeline and revenue influence.</li></ul><div></div><div><br>
Your Qualifications</div><ul><li>
4&ndash;7 years of experience in demand generation or growth marketing for a B2B SaaS company.</li><li>
Proven success executing multi-channel campaigns (events, outbound, digital, ABM) that drive pipeline.</li><li>
Hands-on experience running outbound campaigns and partnering with Sales.</li><li>
Demonstrated ability to optimize inbound channels (paid search, paid social, SEO, website conversion).</li><li>
Deep understanding of CRM and marketing automation systems (Salesforce experience required, HubSpot preferred) and hands-on experience using AI tools (e.g., Clay, n8n, or similar) to automate GTM workflows.</li><li>
Analytical and systems-minded, with comfort designing or improving lead enrichment, scoring, and routing automations.</li><li>
Advanced reporting and analytics skills; comfortable with pipeline metrics and campaign ROI analysis.</li><li>
Background in healthcare or health technology required.</li><li>
Excellent organizational skills, attention to detail, and ability to manage multiple programs simultaneously.</li><li>
Curious, resourceful, and interested in emerging AI and automation tools to improve marketing efficiency and data quality.</li></ul><div></div><div><br>
Bonus Points</div><ul><li>
Experience with ABM platforms and tactics.</li><li>
Experience using automation to support field or event marketing programs.</li><li>
Hands-on experience with webinars, virtual events, or digital programs.</li><li>
Knowledge of SEO and digital content best practices.</li></ul><div></div><div><i><br>
The national pay range for this role is $90,000.00&ndash; $130,000.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. Certain roles may also be eligible for additional compensation, including a comprehensive benefits package such as medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.</i></div></div></div><div><div><div><i>
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Req ID: 232</p></div>

Demand Generation Manager

Effective School Solutions

<div><p><b>Director of Demand Generation</b>
<br>
<b>Location:</b> Remote (U.S.)</p><br>
<p><b>
About Effective School Solutions</b></p>
<p>
Effective School Solutions (ESS) partners with K-12 districts to provide mental health solutions that support student success. We are seeking a Director of Demand Generation to design and lead a comprehensive demand generation strategy that builds awareness, nurtures interest, and drives pipeline growth with school district decision-makers.</p>
<p><b>
Position Summary</b></p>
<p>
The Director of Demand Generation will be responsible for developing, executing, and optimizing integrated campaigns that generate and accelerate pipeline. This leader will own strategy and execution across digital marketing, events/webinars, and nurture campaigns, while partnering closely with sales, product marketing, and content teams.</p>
<p>
This is both a <b>strategic and hands-on role</b> &mdash; balancing long-term planning with the day-to-day management of campaigns, performance data, and lead funnel health.</p>
<p><b>
Key Responsibilities</b></p>
<p><b>
Demand Generation Strategy &amp; Execution</b></p>
<ul>
<li>Develop and implement a comprehensive demand generation strategy aligned with ESS's revenue goals and sales pipeline targets.</li>
</ul><ul><li>Plan and execute multi-channel campaigns across digital (paid ads, email, SEO/SEM, social), events/webinars, and content syndication.</li>
</ul><ul><li>Build, execute, and continuously optimize nurture workflows to move leads from MQL  SQL.</li>
</ul><ul><li><b>Digital Marketing (Pipeline Growth)</b></li>
</ul><ul><li>Oversee paid media strategy (LinkedIn, Google Ads, retargeting) to expand reach and drive high-quality inbound leads.</li>
</ul><ul><li>Partner with SEO/SEM resources to improve web conversion rates and optimize campaign landing pages.</li>
</ul><ul><li>Drive structured A/B testing across channels to refine messaging, creative, and offers.</li>
</ul>
<p><b>Sales &amp; Marketing Alignment</b></p>
<ul>
<li>Collaborate with Sales leadership to ensure lead follow-up, campaign context, and effective outreach plays.</li>
</ul><ul><li>Provide ongoing reporting and insights to Sales on campaign performance, ROI, and pipeline contribution.</li>
</ul><ul><li>Partner with Product Marketing to align campaigns with key personas, messaging, and market trends.</li>
</ul>
<p><b>Analytics &amp; Optimization</b></p>
<ul>
<li>Own reporting for all demand generation campaigns in partnership with Marketing Operations.</li>
</ul><ul><li>Monitor performance against key metrics (MQLs, SQLs, pipeline contribution, ROI) and adjust strategies accordingly.</li>
</ul><ul><li>Leverage intent data, persona mapping, and account-based targeting to continuously refine segmentation and targeting.</li></ul><br>
<p></p>
<p><b>
Events, Webinars, and Conferences</b></p>
<ul>
<li>As part of the marketing team's events strategy, standardize event operations, including pre-event promotions and post-event follow-up sequences, with a focus on ROI measurement.</li>
</ul><ul><li>Lead demand generation strategy for events and webinars, including pre- and post-event engagement campaigns.</li>
</ul><ul><li>Partner with Sales team to ensure maximum pipeline impact from ESS's presence at industry conferences.</li></ul><br>
<p></p>
<p><b>
Qualifications</b></p>
<ul>
<li>7+ years of experience in demand generation, with proven success driving pipeline growth (experience in education, healthcare, or mission-driven organizations a plus).</li>
</ul><ul><li>Strong working knowledge of digital marketing channels, ABM, SEO/SEM, paid media, email marketing, and nurture campaigns.</li>
</ul><ul><li>Experience leveraging Salesforce CRM and marketing automation tools (HubSpot or Marketo).</li>
</ul><ul><li>Proven track record building campaigns that generate qualified leads and measurable pipeline.</li>
</ul><ul><li>Excellent collaboration and project management skills &mdash; ability to work cross-functionally across Sales, Content, Product, and Events.</li>
</ul><ul><li>Strong analytical mindset, with ability to interpret data and make optimization decisions.</li>
</ul><ul><li>Experience managing budgets and external vendors/partners.</li>
</ul><ul><li>Creative thinker with ability to translate strategy into compelling campaigns that resonate with school district leaders.</li>
</ul>
<p><b><i>The Salary Range for this position is $120K/yr - $150K/yr depending on experience.</i></b></p></div>

Director of Demand Generation (Remote)

DoorLoop

<div>
 <p>
  <strong>
   About DoorLoop
  </strong>
 </p>
 <p>
  DoorLoop is property management software built for speed and the smart choice for people who take growth seriously. With offices in Miami, New York City, and Tel Aviv, we&rsquo;re a global company helping property owners and managers move faster, scale smarter, and get real support, real fast.
 </p>
 <p>
  We&rsquo;re proudly People First. That&rsquo;s why we&rsquo;re a Certified Great Place to Work, recognized by Forbes as one of America&rsquo;s Best Startup Employers (2024 &amp; 2025), and rated 4.9/5 on Glassdoor.
 </p>
 <p>
  <strong>
   Mission
  </strong>
 </p>
 <p>
  We&rsquo;re looking for an SEO &amp; Organic Growth Manager who can own and scale our entire organic ecosystem&mdash;SEO, content, conversion optimization, entity authority, and generative AI search visibility&mdash;to drive demos, pipeline, and ARR.
 </p>
 <p>
  This role is highly strategic, highly technical, and highly impactful. You will be responsible for building the roadmap, running the experiments, managing resources, improving visibility across search engines and AI platforms, and ultimately driving measurable revenue outcomes.
 </p>
 <p>
  If you&rsquo;re obsessed with performance, thrive in fast-paced environments, and know how to turn organic channels into predictable pipeline machines, this is the place for you.
 </p>
 <p>
  <strong>
   Responsibilities
  </strong>
 </p>
 <p>
  <strong>
   Own and Execute the Organic Growth Strategy
  </strong>
 </p>
 <ul>
  <li>
   Build annual and quarterly strategies across SEO and generative AI search.
  </li>
  <li>
   Deliver forecasts tied to traffic, conversions, and pipeline with increasing accuracy.
  </li>
  <li>
   Execute and complete 100% of quarterly roadmap initiatives.
  </li>
 </ul>
 <p>
  <strong>
   Grow High-Intent Organic Traffic and Pipeline
  </strong>
 </p>
 <ul>
  <li>
   Own website roadmap with focus on increasing traffic to priority pages, branded search demand, and overall inbound opportunities.
  </li>
  <li>
   Partner with content team to publish new articles and refresh existing pages to improve rankings, engagement, and conversions.
  </li>
  <li>
   Develop content frameworks that strengthen E-E-A-T and category authority and drive visibility resulting in increased inbound pipeline.
  </li>
 </ul>
 <p>
  <strong>
   Lead Generative AI Search &amp; Entity Optimization
  </strong>
 </p>
 <ul>
  <li>
   Improve visibility across Google AI Overviews, Perplexity, ChatGPT, Bing Copilot, Claude, and emerging AI search engines.
  </li>
  <li>
   Optimize schema markup, citations, authorship, and brand/entity signals.
  </li>
  <li>
   Track and expand DoorLoop&rsquo;s presence in AI-generated answers.
  </li>
 </ul>
 <p>
  <strong>
   Manage Vendors, Freelancers, and SEO/AI Tools
  </strong>
 </p>
 <ul>
  <li>
   Own the SEO and work with content team on keeping budget spend on target.
  </li>
  <li>
   Evaluate tools and vendors based on performance and ROI.
  </li>
  <li>
   Build and manage a bench of content and technical freelancers to scale production.
  </li>
 </ul>
 <p>
  <strong>
   Monitor, Report, and Resolve Technical Issues
  </strong>
 </p>
 <ul>
  <li>
   Deliver weekly and monthly performance reports.
  </li>
  <li>
   Monitor rankings, GSC data, GA4 analytics, Core Web Vitals, and indexation.
  </li>
  <li>
   Identify and resolve technical issues rapidly to avoid traffic or conversion loss.
  </li>
 </ul>
 <p>
  <strong>
   Conduct SERP &amp; Competitor Intelligence
  </strong>
 </p>
 <ul>
  <li>
   Track competitor movements in both traditional and AI-driven search.
  </li>
  <li>
   Identify gaps and new ranking opportunities monthly.
  </li>
  <li>
   Stay ahead of search engine and AI platform changes.
  </li>
 </ul>
 <p>
  <br/>
  <br/>
 </p>
 Requirements:
 <p>
  <br/>
 </p>
 <ul>
  <li>
   7+ years of experience in SEO, organic growth, or related performance marketing roles.
  </li>
  <li>
   Deep technical SEO knowledge (architecture, HTML, performance optimization, structured data).
  </li>
  <li>
   Proven success growing demos, pipeline, and revenue from organic channels.
  </li>
  <li>
   Experience optimizing for both traditional search engines and AI-driven answer engines.
  </li>
  <li>
   Strong understanding of content strategy, E-E-A-T, and entity authority.
  </li>
  <li>
   Demonstrated ability to run structured AB tests and CRO experiments.
  </li>
  <li>
   Advanced analytical skills with mastery of GSC, GA4, leading SEO tools, and experimentation frameworks.
  </li>
  <li>
   Ability to manage freelancers, vendors, and a budget effectively.
  </li>
 </ul>
 <p>
  <strong>
   Preferred
  </strong>
 </p>
 <ul>
  <li>
   Experience scaling organic programs for a B2B SaaS company.
  </li>
  <li>
   Comfort working cross-functionally with brand, product marketing, demand gen, and web teams.
  </li>
  <li>
   Experience with programmatic SEO, embeddings, or AI-assisted content workflows.
  </li>
  <li>
   Ability to move fast, stay organized, and consistently deliver on deadlines.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   ﻿Apply Today
  </strong>
 </p>
 <p>
  If you're ready to take full ownership of our organic engine and build one of the highest-performing SEO + AI search programs in SaaS, we&rsquo;d love to meet you.
 </p>
 <p>
  Please apply with as much detail as possible, and avoid using AI to write your answers, as we run these through AI checkers.
 </p>
 <p>
  <br/>
  <br/>
 </p>
 Benefits:
 <p>
  <br/>
 </p>
 <ul>
  <li>
   <strong>
    Unlimited paid time off:
   </strong>
   &nbsp;take unlimited personal, sick, and vacation days.
  </li>
  <li>
   <strong>
    401(k):
   </strong>
   &nbsp;plan for retirement with 4% matching and instant vesting.
  </li>
  <li>
   <strong>
    Medical, dental, and vision insurance:
   </strong>
   &nbsp;we offer medical coverage for employees through United Healthcare and dental and vision coverage through Guardian, with 25% coverage for dependents across all plans.
  </li>
  <li>
   <strong>
    Life insurance:&nbsp;
   </strong>
   $100,000 policy fully covered by DoorLoop.
  </li>
  <li>
   <strong>
    Disability insurance:&nbsp;
   </strong>
   short- and long-term disability insurance fully covered by DoorLoop.
  </li>
  <li>
   <strong>
    Paid parental leave:
   </strong>
   &nbsp;paid maternity and paternity leave for birth and adoption.
  </li>
  <li>
   <strong>
    Monthly stipend:&nbsp;
   </strong>
   a dedicated budget for work-related expenses.
  </li>
  <li>
   <strong>
    Best-in-class equipment:
   </strong>
   &nbsp;Get a company laptop and all the top-tier tools to set you up for success.
  </li>
 </ul>
 <p>
  <br/>
  <br/>
 </p>
 Compensation Range:
 <p>
  <br/>
 </p>
 <p>
  The salary range for this position is $120,000 - $160,000 annually. Actual compensation will vary based on a candidate's qualifications, experience, and other relevant factors.
 </p>
</div>


SEO & Organic Growth Manager

Explore 304+ Growth marketing manager in New York United States this January. Find roles across top companies and apply now to boost your career.

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