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growth marketing manager

Double

<div><h1 class="jobSectionHeader">About Double (Formerly Keeper)</h1>
Bookkeepers today are stuck working in excel spreadsheets and homegrown project management solutions to support their clients. Double is on a mission to change that.
With our all-in-one tool, bookkeepers can manage their work, communicate with clients, catch hard-to-find errors, and deliver reports to help their small business customers make smarter strategic decisions.
Founded in 2021, Double has raised $12M in funding, backed by leading tech investors like Y Combinator and founders at top startups like Lattice, Front, Superhuman, Plaid, and more. Double currently helps thousands of bookkeepers and accountants manage the books for startups and small businesses across the US.
Double is at an exciting moment in the startup journey. We have product market fit and a roster of customers who love us. Our marketing team is small but hungry. We're looking for a Growth Manager who's ready to step on the gas to get the flywheel moving.
<h1 class="jobSectionHeader">What You'll Do</h1>
We&rsquo;re looking for our first growth marketing hire to help us build and scale our growth engine from the ground up. You&rsquo;ll work closely with the Head of Marketing to execute campaigns across multiple channels, test new tactics, and help drive qualified leads to our sales team. This role is perfect for someone with a few years of marketing experience at a fast-paced B2B startup who&rsquo;s ready to take on more ownership while still learning from experienced leaders.<h2 class="jobSectionHeader">
Responsibilities</h2><ul><li>
Campaign Execution: Run campaigns across core channels such as email, paid, SEO, and outbound, with an eye toward measurable growth.</li><li>
Drive the martech stack: Help us as we build a modern tech stack and lead the way on experimenting and implementing new tactics and tools.</li><li>
Own website performance: Take primary responsibility for ensuring the website is a high-converting growth channel.</li><li>
PLG marketing support: Collaborate with product and marketing to create campaigns that drive sign-ups, onboard users, and encourage product adoption.</li></ul><h1 class="jobSectionHeader">
Must Haves</h1><ul><li>
2&ndash;5 years of Growth/Demand Gen Marketing experience, ideally in a B2B SaaS (Seed&ndash;Series C).</li><li>
Hands-on experience executing marketing campaigns using modern tools and AI.</li><li>
Willingness to try anything once, and see failure as a data-point that helps us get to success.
</li><li>Comfortable managing projects across multiple channels and working with cross-functional teams.</li><li>
Strong written and verbal communication skills.</li><li>
Familiarity with marketing automation tools (Marketo or Hubspot) and a hunger to create a best-in-class martech stack.
</li><li>Analytical mindset &mdash; able to use data to evaluate success and inform decisions.</li><li>
A one-page resume.</li></ul><h1 class="jobSectionHeader">
Nice to Haves</h1><ul><li>
Experience with SEO, SEM, AEO, or paid social campaigns.</li><li>
Ability to work with APIs or no-code tools (Zapier, Make, Clay) to connect systems and automate workflows.</li><li>
Experience running lifecycle campaigns that improve product activation, engagement, and retention.</li><li>
Understanding of lead scoring, routing, and CRM data hygiene.</li></ul><h1 class="jobSectionHeader">
Benefits</h1><ul><li>
Competitive pay and equity</li><li>
Unlimited PTO</li><li>
100% sponsored Health, dental, and vision insurance</li></ul>
Double provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
Compensation Range: $75K - $120K</div>

Growth Marketing Manager

Dana-co LLC

<div>We are seeking a data-driven and creative Growth Marketing Manager to join our DTC team. This role will own performance marketing and conversion strategy across multiple intimate apparel brands, working closely with our brand and creative teams to scale paid media pro&#64257;tably. 
The ideal candidate has experience managing multi-channel ad campaigns, optimizing website conversion funnels, and scaling spend from $1M to $10M+ annually while maintaining strong ROI. You&rsquo;ll take on activities currently handled by external agencies and have a meaningful impact on paid media performance, social content strategy, and emerging marketplace advertising. 


Responsibilities 
Paid Media Management
<ul>
<li>Oversee and optimize campaigns for 3 brands across:</li>
<li>Google Ads (20%)</li>
<li>Microsoft Ads (10%)</li>
<li>Meta Ads (25%)</li>
<li>Pinterest Ads (10%)</li>
<li>Develop and manage ad briefs for the creative team, ensuring content aligns with brand goals and drives performance.</li>
<li>Write ad copy variations and partner with designers to produce high-performing creative.</li>
<li>Continuously test audiences, formats, and landing pages to improve ROAS and conversion rates.</li>
<li>Maintain full visibility into active campaigns and performance metrics, ensuring management clarity on what ads are running and where.</li></ul> 


Website Conversion Rate Optimization (CRO)
<ul>
<li>Audit and optimize DTC websites for conversion performance and customer journey improvements.</li>
<li>Partner with SEO Specialist and Designers to A/B test landing pages, PDPs, and checkout &#64258;ows.</li>
<li>Leverage analytics and heatmaps to identify and act on user experience insights.</li></ul> 


Strategy and Analysis
<ul>
<li>Develop and execute full-funnel paid media strategies aligned to revenue and margin goals.</li>
<li>Manage budgets, pacing, and performance reporting across all channels.</li>
<li>Collaborate cross-functionally with brand, design, and analytics teams to ensure integrated campaigns.</li>
<li>Use native ad platform tools and analytics dashboards to identify trends and opportunities for optimization.</li>
<li>Proactively propose new tools, including AI-powered insights platforms, to improve e&#64259;ciency, performance visibility, and strategic decision-making.</li></ul> 


Social and Emerging Channels
<ul>
<li>Work with brand team to inform and evolve organic and paid social content strategy.</li>
<li>Explore and help launch new ad platforms and retail media opportunities (Amazon, TikTok Shop, Marketplaces, etc.).</li>
<li>Reporting and Insights</li>
<li>Build weekly and monthly performance reports highlighting KPIs, key insights, and next steps.</li>
<li>Identify scaling opportunities and e&#64259;ciencies across campaigns.</li></ul> 


Requirements
<ul>
<li>3-5+ years of experience managing paid media for DTC eCommerce brands, preferably in fashion, beauty, or intimate apparel.</li>
<li>Proven success scaling brands from $1M to $10M+ annual ad spend.</li>
<li>Hands-on experience with Google Ads, Meta Ads Manager, Microsoft Ads, Pinterest Ads, and related tools.</li>
<li>Working knowledge of Shopify, Google Analytics, and Looker/GA4.</li>
<li>Strong creative eye and experience brie&#64257;ng and optimizing with design teams.</li>
<li>Comfort owning strategy, budgets, and reporting end-to-end.</li>
<li>CRO or landing page optimization experience required (A/B testing, GA4 event tracking, etc.).</li>
<li>Excellent communicator and collaborator, able to work cross-functionally with creative, brand, and analytics partners.</li></ul> 


Why Join Us?
<ul>
<li>Competitive salary and bene&#64257;ts.</li>
<li>Opportunities for growth and professional development.</li>
<li>A creative and inclusive work environment.</li></ul></div>

Industrious

<div>About the Company:

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We're looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We're excited about having a meaningful impact on people's workplace experience.

Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

To learn more, visit www.industriousoffice.com/careers.

About The Role

At Industrious, we're building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility. We're looking for a Senior Growth Marketing Manager who is passionate about scaling marketing impact through data-driven decision making, experimentation, and creative problem-solving.

This is a high-visibility role that sits at the intersection of strategy, analytics, and hands-on execution. Reporting to the Director of Growth Marketing, you will own and optimize opportunistic performance channels, implement and maintain attribution models, and unlock new opportunities to fuel member acquisition and revenue growth. You are also a kind, thoughtful, quirky team player who doesn't take themselves too seriously.

Key Responsibilities
<ul>
<li>Attribution &amp; Analytics: Build, implement, and maintain omni-channel attribution models to ensure accurate performance tracking of marketing campaigns and serve as a thought leader in how to convey key business metrics to leadership.</li>
<li>Performance Marketing: Expand the scope of our paid marketing apparatus, bringing opportunistic channels to the table &ndash; including programmatic and audio &ndash; and fully managing and scaling campaigns across these channels.</li>
<li>SEO &amp; Non-Paid Growth: Lead SEO initiatives to drive incremental organic traffic to the Industrious website and sales funnel, and guide cross-functional teams on best practices and insights to fuel growth.</li>
<li>Experimentation &amp; Testing: Design, launch, and analyze A/B and multivariate tests across paid channels, e-mail and website to continuously improve campaigns, funnel performance, and user experience.</li>
<li>AI &amp; Innovation: Approach our business needs with mindfulness on how AI can be used to streamline workflows and unlock new business opportunities.</li>
<li>Cross-functional Collaboration: Partner with Operations, Tech and Sales to align on the member and prospect experience.</li>
<li>Reporting &amp; Insights: Track and synthesize data across all marketing channels, to highlight wins, learnings, and opportunities to inform future strategy.</li>
<li>Broker Marketing: Support our broker relations team and provide guidance and reporting around marketing driven tactics to engage brokers.</li>
</ul>
You Are:
<ul>
<li>A results-driven, self-starter who isn't afraid to roll up their sleeves and take ownership of initiatives, relentless driving towards business goals.</li>
<li>A collaborative partner who thrives in cross-functional environments &ndash; building strong relationships with sales, operations, and technology teams to deliver on shared outcomes.</li>
<li>Data-driven, with a persistent desire to uncover insights, ask &quot;why,&quot; and take action.</li>
<li>Experienced in building and maintaining complex omni-channel attribution models.</li>
<li>Comfortable taking a hands-on approach with performance marketing channels, managing budgets and optimizing for growth.</li>
<li>Proficient with SEO fundamentals and how organic search drives long-term revenue growth.</li>
<li>Skilled at designing and analyzing A/B and multivariate tests to inform decisions.</li>
<li>Motivated by learning and experimentation, always testing, iterating, and taking calculated risks.</li>
<li>A strategic thinker who also thrives in execution&mdash;equally comfortable in spreadsheets, dashboards, and campaign platforms.</li>
<li>Excited to help build a customer-centric, growth-minded organization.</li>
<li>Passionate about hobbies and interests outside of work that help you bring your best self to work each day.</li>
</ul>
Qualifications &amp; Requirements
<ul>
<li>6+ years of experience in growth, performance, or high impact digital marketing roles.</li>
<li>Proven track record of managing paid media campaigns across multiple channels with measurable success.</li>
<li>Strong proficiency with analytics tools (e.g., Google Analytics, Looker, Tableau)</li>
<li>Hands-on experience with attribution modeling and marketing automation platforms.</li>
<li>Prior experience implementing SEO best practices and strategies.</li>
<li>Demonstrated ability to embrace and actively leverage AI tools to streamline workflows, unlock insights, and drive solutions to support business growth.</li>
<li>Strong testing &amp; optimization background (A/B, multivariate, funnel analysis).</li>
<li>Comfort with data analysis and statistical methods (Excel/Google Sheets)</li>
</ul>
Compensation:

The annual base compensation range for this role is between $130,000 and $140,000. The successful candidate's actual base compensation will be based upon a variety of factors, including but not limited to work experience, job-related knowledge, skills, and professional qualifications. You will also be eligible for an annual 12.5% bonus and participation in our long-term incentive program.

Base and bonus compensation are just two components of Industrious' total compensation package for this role. Other great perks and benefits include heavily subsidized healthcare plans, generous paid time off, wellness programs, professional development grants, 401k plan, and many other benefits, subject to applicable eligibility criteria and company policies.

Equal Employment Opportunity: Industrious is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.<div><div>
<div>
Industrious in the News:</div>
</div><div><ul><li>Getting Our Team to Show Up And Love It: What We've Learned from Thousands of Office Days</li>
<li>How Industrious became an $800million brand by building a sense of belonging</li>
<li>CBRE Group to Acquire Industrious, Create New Business Segment</li>
<li>A note from our CEO about Industrious + CBRE</li>
<li>Industrious Partners with Delta Business Traveler to Support Every Kind of Business Flyer</li>
<li>CBRE Chooses Coworking Hub for Its New Global Financial Headquarters</li>
<li>The Anti Adam Neumann of the Co-Working Industry</li></ul></div></div></div>

Senior Growth Marketing Manager

Artsy

<div>We&rsquo;re looking for a Senior Growth &amp; Lifecycle Marketing Manager who is equal parts strategic thinker, analytical problem-solver, and hands-on marketer. You&rsquo;ll join Artsy&rsquo;s Growth &amp; Lifecycle Marketing team to grow engagement, retention, and revenue across our global user base.
In this role, you&rsquo;ll own end-to-end campaign execution across lifecycle and emerging growth channels&mdash;starting with email and push notifications and expanding into channels like Reddit, paid marketing, and App Store Optimization (ASO). You&rsquo;ll contribute to strategy, working closely with the GLM team to identify opportunities, build hypotheses, and drive measurable results.
We&rsquo;re looking for someone who is user-obsessed&mdash;curious about how users discover, engage with, and return to Artsy&mdash;and who thrives on turning those insights into impactful campaigns. You&rsquo;ll combine data, creativity, and executional excellence to connect people with art they love.<h2 class="jobSectionHeader">
What You&rsquo;ll Do at Artsy</h2><ul><li>
Lead end-to-end campaign execution across lifecycle and growth channels&mdash;from insight and brief to launch and post-analysis.</li><li>
Contribute to lifecycle and growth strategy, partnering with the team to identify opportunities across the full user journey.</li><li>
Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans.</li><li>
Deeply understand the user journey, mapping collector touch-points to identify where communications can drive activation, engagement, and retention.</li><li>
Analyze campaign and channel performance, translating data into actionable insights and next steps.</li><li>
Experiment with emerging channels such as Reddit, ASO, and paid social, building repeatable frameworks for testing and scaling.</li><li>
Collaborate cross-functionally with Brand, Product, Content, and Analytics to bring campaigns to life and ensure a cohesive user experience.</li><li>
Enhance lifecycle automation and personalization in Braze through creative triggers, dynamic content, and user segmentation.</li><li>
Document and share learnings to help the team continually refine our approach to growth and lifecycle marketing.</li></ul><h2 class="jobSectionHeader"> 
This Role Is a Fit for You If You&hellip;</h2><ul><li>
Bring 3-5 years of experience in growth, lifecycle, or CRM marketing at a consumer technology, eCommerce, or marketplace company.</li><li>
Are deeply user-obsessed&mdash;you love understanding what motivates users and how to connect with them meaningfully across their journey.</li><li>
Have a strong analytical mindset and can interpret data to find insights, shape hypotheses, and measure outcomes.</li><li>
Balance strategic thinking and hands-on execution&mdash;you can zoom out to design a campaign framework and zoom in to QA a push notification.</li><li>
Have hands-on experience with Braze or similar messaging platforms, and are comfortable managing campaigns independently.</li><li>
Are curious and experimental, eager to test new growth levers (e.g., Reddit, ASO, paid social) and learn quickly from results.</li><li>
Thrive in cross-functional environments, collaborating closely with Product, Brand, and Analytics teams to bring ideas to life.</li><li>
Are highly organized, detail-oriented, and able to manage multiple initiatives in parallel.</li><li>
This role will be based in NYC and requires 2-3 days in office.</li></ul>
This Role May Not Be the Right Fit If You&hellip;<ul><li>
Are solely interested in lifecycle marketing and aren&rsquo;t eager to experiment with new growth channels.</li><li>
Prefer to focus exclusively on execution without engaging in strategy or experimentation.</li><li>
Are uncomfortable working with data and analytics to inform decisions.</li><li>
Don&rsquo;t enjoy a fast-paced, highly collaborative environment where autonomy and iteration are expected.</li></ul>
What success looks like in your first 3-6 months:
By Month 3:<ul><li>
Launch multiple lifecycle campaigns across email and push with measurable improvements in engagement.</li><li>
Build strong partnerships with Brand, Product, and Analytics stakeholders.</li><li>
Develop a deep understanding of the user journey.</li><li>
Identify early opportunities to test new growth channels or audience segments.</li></ul>
By Month 6:<ul><li>
Launch a cross-channel campaign (e.g., Reddit, ASO, or paid social) with clear learnings and performance results.</li><li>
Deliver data-driven recommendations that inform ongoing lifecycle and growth strategy.</li><li>
Establish repeatable processes for campaign briefing, testing, and reporting.</li></ul>
What We Offer:<ul><li>
Opportunity to reimagine the art industry while working with a talented, diverse, international team.</li><li>
Competitive salary and equity</li><li>
Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles</li><li>
We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 2-3 days per week. (In-person expectations vary by role)</li><li>
Comprehensive healthcare &amp; benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support &amp; resources, and more</li><li>
Professional development, including: mentoring, lunch &amp; learns, regular training, 1:1 management, and an open feedback culture</li><li>
Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global &quot;All Hands&quot; meetings, &quot;Artsy Salon&quot; (a yearly exhibition of our team's creativity), attendance to art world events, and more</li></ul>
The salary range for this role is $90,000-$105,000 annually. Artsy is committed to equitable compensation practices, and your offer will depend on the relevant experience and skillset you bring to the team.
All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our &ldquo;What We Offer&rdquo; above for more detail, or speak to our Talent Acquisition Team to learn more!
Please note that we do not accept applications sent by email. You should submit your application directly through our careers website!<h2 class="jobSectionHeader">
Artsy Values</h2>
Artsy has five core values that will inform your experience at Artsy.
For the Love of Art: We show relentless curiosity, empathy, and passion for collectors, artists, gallerists, and the art market. We take action to make the art world more fair and welcoming.
Own Our Outcomes: We are all individual owners of Artsy&rsquo;s shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.
Lead with Openness: We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us.
Transform Together: Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.
Impact Over Perfection: Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.
Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.
Compensation Range: $90K - $105K</div>

Senior Growth & Lifecycle Marketing Manager

Web Marketing Manager, Reality Labs

Overtime

<div><div>WHO WE&rsquo;RE LOOKING FOR:</div><div>
We are hiring a Lifecycle Marketing Manager - Apparel to lead prospect conversion and lifecycle strategies for Overtime&rsquo;s Lifestyle &amp; Consumer Brand. This role will work cross functionally across our teams, products &amp; data to build consumer journeys and contribute in all aspects of building a League. You&rsquo;ll be responsible for driving OT &amp; OTE&rsquo;s consumer growth &amp; audience development by maximizing conversion of Overtime&rsquo;s large and growing customer base. You should have a passion for direct response and lifecycle marketing with a strong email marketing background and a proven track record of developing high-impact growth campaigns at scale. The role requires a knack for driving strategy through data, the creative sensibilities to turn that strategy into customer-relevant programs with personality, and the ability to work collaboratively and cross-functionality. If you eat/breathe/sleep ways to improve engagement, have a passion for apparel, and are ready to build the next generation of fandom, then this role&rsquo;s for you!</div><div> 

KEY DUTIES:</div><ul><li>
Develop and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email, Direct Mail, and SMS) to drive new subscribers.</li><li>
Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC.</li><li>
Create prospect nurture programs to ensure long-term engagement for our growing customer base.</li><li>
Lead multichannel remarketing strategies and implementation programs.</li><li>
Partner with Strategy &amp; Creative teams to develop new brand-relevant messaging and promotions.</li><li>
Develop and execute an aggressive schedule of daily experiments to hyper-targeted segments that will quickly and continuously increase conversion.</li><li>
Through testing, develop a multiple touch-point conversion strategy, with specific focus on data- and activity-driven triggers that can scale into the larger OT ecosystem through automation once proven.</li><li>
Own KPI reporting, including weekly and monthly updates.</li></ul><div> 

EXPERIENCE:</div><ul><li>
CRM or Lifecycle Marketing experience in a start up or direct-to-consumer environment; experience with sports marketing/ticketing is a major plus.</li><li>
Background in onboarding mar-tech stack &amp; building communication programs through CRM, ESP &amp; CDPs a must (Simon Data, Klaviyo, Attentive, HubSpot or similar platform).</li><li>
Growth or acquisition marketing experience with at least two years working specifically on converting prospects and churned customers.</li><li>
HTML/CSS coding experience is a plus</li><li>
Experience in a start-up environment a plus; entrepreneurial spirit a must</li><li>
Demonstrated achievements working with data to drive insights, inspire campaigns and inform strategy.</li>
Proven experience with campaign development, from briefs through working with creative teams to launch. 
<li>
</li></ul><div>
SKILLS &amp; QUALIFICATIONS:</div><ul><li>
Extremely comfortable working in Excel to manipulate data and build reports.</li><li>
Experience coding in languages like SQL is beneficial &ndash; the desire to learn is a must.</li><li>
Must be well-versed in testing strategies (A/B, multivariate, etc) and associated tools and best practices.</li><li>
Excellent written and verbal communications skills, including exceptional proofreading skills</li><li>
Self-starter who can work through immediate challenges while recommending modifications for enhanced efficiency.</li><li>
Comfort in launching new products and optimizing current products with ability to work between teams and functions with high autonomy.</li></ul><div> 
Overtime expects the annual salary for this position to be approximately $100-110K, plus benefits, paid time off, and stock options in the company .</div></div>

Apparel Marketing Manager

Anoto

<div>We&rsquo;re Anoto, the technology company behind Inq Smartpens https://inq.shop/ An innovative range of digital pens and intelligent writing solutions designed to bring handwritten ideas instantly to life.

For over 20 years, we&rsquo;ve pioneered digital writing technology that bridges the gap between analogue and digital. Now, under a new management team and a bold vision, we&rsquo;re relaunching the brand through Inq, redefining how people think, create, and communicate across the analogue&ndash;digital divide.

We&rsquo;re looking for a data-driven Senior Performance Marketer to lead customer acquisition and digital growth across global markets. Reporting to the Chief Marketing Officer, you&rsquo;ll plan, execute, and optimise performance marketing campaigns that drive visibility, engagement, and revenue for Inq Smartpens and the wider Anoto portfolio.

This is a hands-on and strategic role at the heart of a global brand transformation, perfect for a creative thinker who thrives in fast-paced, start-up-style environments and wants to shape the future of a category. 
Key Responsibilities: 
1. Campaign Strategy &amp; Execution
<ul>
<li>Develop and manage comprehensive performance marketing strategies to drive customer acquisition and revenue growth for Inq Smartpens.</li>
<li>Oversee campaigns across paid channels, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, TikTok, and programmatic platforms.</li>
<li>Continuously A/B test ad creatives, messaging, and targeting strategies to identify high-performing combinations.</li>
</ul>
2. Data Analysis &amp; Optimization
<ul>
<li>Monitor and analyse campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to identify trends and actionable insights.</li>
<li>Optimize budget allocation and bid strategies to maximise performance and efficiency.</li>
<li>Use analytics tools (e.g., Google Analytics, GA4, Data Studio) to report on campaign performance and provide data-backed recommendations.</li>
</ul>
3. Channel Ownership &amp; Expansion
<ul>
<li>Own the performance of core advertising channels and identify opportunities for scaling.</li>
<li>Explore and test new advertising platforms and opportunities to expand reach and customer acquisition.</li>
<li>Collaborate with creative teams to develop compelling assets tailored to different channels and audiences.</li>
</ul>
4. Collaboration &amp; Alignment
<ul>
<li>Partner with the product and marketing teams to align campaigns with broader marketing goals and product launches.</li>
<li>Work closely with the analytics team to implement tracking solutions and ensure accurate attribution.</li>
<li>Collaborate with the content and design teams to ensure campaigns are visually engaging and aligned with brand guidelines.</li>
</ul>
5. Budget Management
<ul>
<li>Manage performance marketing budgets, ensuring efficient allocation to achieve or exceed ROI targets.</li>
<li>Provide regular updates on spend, performance, and forecasts to key stakeholders.</li></ul> 


Qualifications
<ul><li>Bachelor&rsquo;s degree in marketing, Business, or a related field.</li></ul>

Experience<ul><li> 
5-10+ years of experience in performance marketing or growth marketing, preferably in the tech, e-commerce, or consumer electronics industries.</li></ul>
<ul><li>Direct-to-Consumer (DTC) marketing experience is essential, with proven success driving acquisition, retention, and lifecycle campaigns.</li></ul>
<ul><li>Start-up experience required, ideally having built or scaled brands in a fast-paced, resourceful, and entrepreneurial environment.</li></ul>
<ul><li>Familiarity with international markets and localisation strategies.</li></ul>
<ul><li>Hands-on experience with remarketing, audience segmentation, and lifecycle marketing.</li></ul>
<ul><li>Strong understanding of DTC metrics (CAC, LTV, ROAS) and customer journey optimisation.</li></ul> 


Skills: 
Technical
<ul>
<li>Expertise in managing and optimizing campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and other major platforms.</li>
<li>Proficiency in analytics tools like Google Analytics, GA4, and data visualization tools.</li>
<li>Strong understanding of attribution models, conversion tracking, and the digital marketing funnel.</li>
<li>Advanced knowledge of SEO and SEM principles.</li>
<li>Familiarity with tools like Tableau, Excel (pivot tables, data analysis), and marketing automation software.</li>
</ul>
Soft
<ul><li>Analytical thinker with a focus on ROI and data-driven decision-making.</li></ul>
<ul><li>Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously.</li></ul>
<ul><li>Strong communication skills for cross-functional collaboration and reporting.</li></ul></div>

Senior Performance Marketer

Explore 639+ Growth marketing manager in New York United States this November. Find roles across top companies and apply now to boost your career.

639 growth marketing manager jobs IN New York United States

Growth Marketing Manager

Growth Marketing Manager

Senior Growth Marketing Manager

Senior Growth & Lifecycle Marketing Manager

Web Marketing Manager, Reality Labs

Apparel Marketing Manager

Senior Performance Marketer