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marketing and social media manager

marketing assistant

marketing associate

marketing campaign manager

SNOW KING(US) CORPORATION

Position Overview:We are a fresh tea beverage brand from China - &quot;MIXUE,&quot; with over 40,000 stores worldwide and 5,000 employees. We are actively expanding into global overseas markets, aiming not only to bring high-quality, affordable deliciousness to the world but also to be a caring and fun company for our employees. We look forward to having excellent individuals like you join us.Job Responsibilities&#65306;<ul><li>Brand Localization &amp; Positioning</li></ul>Localize brand positioning for the assigned market by adapting China-based marketing strategies, campaigns, and content to align with local consumer behavior, culture, and market trends.<ul><li>Pre-opening: Drive awareness and customer acquisition through social media campaigns and local community engagement.</li><li>Opening period: Deliver high-impact launch campaigns, including KOL collaborations and limited-time promotional offers.</li><li>Post-opening: Manage monthly themed campaigns and ongoing promotional activities to sustain traffic and sales.</li><li>Digital Traffic &amp; Conversion Growth</li></ul>Manage and grow official social media accounts, overseeing content planning, creation, and publishing. Execute targeted digital advertising campaigns (e.g., TikTok and other platforms), monitor performance metrics, and continuously optimize promotional strategies based on data insights.<ul><li>Local Resource &amp; Partner Management</li></ul>Develop and manage relationships with local vendors and partners, including printing suppliers, KOLs, and media outlets. Coordinate the production and in-store delivery of marketing materials and support media placements and promotional exposure.<ul><li>Public Sentiment &amp; Reputation Management</li></ul>Monitor online reviews and public sentiment, respond promptly to negative feedback, and proactively manage potential reputational risks, ensuring culturally appropriate communication and brand protection.Professional Skills:<ul><li>Experience &amp; Background</li></ul>Minimum of 2+ years of brand marketing or marketing planning experience in the FMCG, food &amp; beverage, or tea beverage industry. Experience supporting Chinese brands expanding into overseas markets is highly preferred. A relevant academic background will be considered an advantage.<ul><li>Localization &amp; Regional Expertise</li></ul>Proven experience in brand localization projects, with independent marketing or campaign planning cases for the Americas market. Candidates must be able to provide a portfolio. Strong familiarity with local mainstream media channels, key seasonal or holiday marketing moments, and consumer preferences (e.g., Latin American community-driven culture) is required.<ul><li>Content Creation &amp; Creative Skills</li></ul>Strong content creation capabilities, including advertising copywriting and creative brief development in the local language. Proficiency in basic creative tools such as Photoshop and PowerPoint is required.<ul><li>Channel &amp; Integrated Marketing Expertise</li></ul>Hands-on experience in channel planning and integrated marketing execution, with deep knowledge of social media platforms (Instagram, TikTok), offline activations, and KOL/influencer collaborations, including strategy design and campaign operations.Language Requirement:Proficient in both Chinese and English, with the ability to communicate effectively in both spoken and written forms.Job Types: Full-time, ContractPay: $75,000.00 - $110,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Employee discount</li><li>Happy hour</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Marketing Campaign Manager

CVS Health

<div>At CVS Health, we&rsquo;re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation&rsquo;s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues &ndash; caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
As the Senior Manager, Front Store Marketing Strategy Growth, you&rsquo;ll be part of the team focused on driving CVS Front Store merchandising businesses leveraging customer insights, business data, and cross-functional collaboration to develop marketing campaigns centered in driving traffic for our front store business. You&rsquo;ll develop strategies and ensure execution of marketing solutions across paid (e.g. Digital, SEM/ SEO, Social, Radio, TV), owned (e.g. email, in-store) and earned (e.g. influencers) channels to support the marketing strategy as well as develop content based on specific customer segments. Success in this role requires a customer-first mindset, quantitative acumen, strong cross-functional collaboration, and the ability to identify and adapt strategies to business trends.
The Senior Manager will play a critical role in developing marketing efforts and working cross-functionally to help ensure marketing initiatives deliver the necessary business and consumer outcomes on-time and on-strategy. This role will report to the Director, FS Marketing Strategy and will work closely with many cross-functional partners including Merchandising, Social, Influencer, PR, Digital, Loyalty &amp; Personalization, Store Operations, Finance, Legal, and external agencies.
Responsibilities<ul><li>
Use data and insights to develop business cases and marketing plans that reflect both core business priorities and the unique dynamics of promotional business.</li><li>
Source customer insights, business data, and competitive analysis to identify opportunities to engage consumers in new ways to drive incremental trips and deepen engagement.</li></ul> 
Campaign Development &amp; Execution<ul><li>
Synthesize inputs to develop potential solutions and thoughtful actions, fostering innovation and agility in campaign execution.</li><li>
Clearly frame opportunities to be actionable and understandable to multiple audiences, including marketing leadership and cross-functional partners.</li><li>
Develop the marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.</li><li>
Lead execution of marketing strategies and tactics across earned, owned and paid channels. Tactics include email, paid media, affiliate, social, PR, influencer, direct mail, in-store, and more. Must deliver work that is on-time and on-strategy for key consumer groups. Must excel at brief writing to communicate clear strategic direction to partners.</li></ul>
Collaboration &amp; Influence<ul><li>
Lead and influence to drive work forward, collaborating with merchandising, creative, analytics, and store operations to deliver cohesive seasonal and small moments experiences across all customer touchpoints.</li><li>
Communicate ideas clearly and persuasively to influence partners and stakeholders. Be able to negotiate compromises, have difficult conversations and manage up/across/down within and across teams in a positive and collaborative spirit.</li></ul>
Effectively prioritize work to maximize team&rsquo;s impact<ul><li>
Bring ideas to life through clear, impactful presentations and briefings.</li></ul><ul><li>
Confidently make decisions, or escalate where needed, to keep work moving forward.</li><li>
Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.</li><li>
Socialize the team&rsquo;s work within marketing and other areas of the organization to create awareness of the team&rsquo;s output and learnings.</li><li>
Effectively prioritize work to maximize team&rsquo;s impact, regularly adjusting priorities based on business needs, consumer impact, and internal dependencies.</li></ul> 
Build collaborative relationships<ul><li>
Build collaborative relationships, developing strong working relationships with partners across the marketing organization, including creative, media, analytics, and marketing channel experts.</li><li>
Reinforce a culture of trust, respect, openness, and accountability within the team, maintaining an environment where all team members have a valued voice and are encouraged to bring thoughts and ideas forward.</li></ul> 
Required Qualifications<ul><li>
5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.</li><li>
3+ years of cross-functional leadership experience.</li><li>
2+ years of retail marketing or retail agency/strategy experience.</li><li>
2+ years of digital marketing experience including examples of testing and validating emerging opportunities</li></ul> 
Preferred Qualifications<ul><li>
Experience working in a highly matrixed organization</li><li>
A customer-first mindset that drives decision-making within the in-store and online customer experience</li><li>
Omni-channel marketing experience with a strong understanding of paid, owned, and earned channels</li><li>
Quantitative skills (data analysis, sales trends, forecasting, market sizing) that can be used to organize and interpret data to create actionable insights</li><li>
Budget management experience, which includes both the ability to make informed decisions on how marketing dollars should be allocated as well as the responsibility of tracking and communicating that spend</li><li>
Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations</li><li>
Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines</li><li>
Ability to solve problems by identifying and removing barriers while maintaining a positive and collaborative attitude</li><li>
Proven track record of working collaboratively with internal and external partners to deliver business results</li><li>
Effective oral and written communication/storytelling skills that can be used to articulate plans and strategies to a variety of stakeholders, including senior leaders, leveraging PowerPoint</li>
Previous experience with WorkFront for project management purposes. 
<li>
</li></ul>Education<ul><li>
Bachelor&rsquo;s degree in marketing, Business, or related field; MBA preferred</li></ul>
Pay Range
The typical pay range for this role is:
$90,480.00 - $199,144.00 
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company&rsquo;s equity award program. 
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits &ndash; investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:<ul><li>
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.</li><li>
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.</li><li>
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.</li></ul>
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 03/31/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.</div>

Senior Manager, Front Store Marketing Strategy Growth

RePurpose Global

Founded in 2017, rePurpose is the leading Packaging Sustainability &amp; Compliance platform for consumer companies. As pioneers of verified plastic recovery, the company enables brands to measure their plastic footprint and recover plastic waste from nature through a global partner network while streamlining compliance across 45+ packaging regulations.rePurpose has recovered over 88 million pounds of plastic waste, supported 2,300+ waste workers, and maintains 12 active impact projects worldwide. The company's platform helps brands achieve compliance outcomes through advanced data management and regulatory expertise.rePurpose is headquartered in New York. Learn more at repurpose.global.As a rapidly growing social enterprise, we are seeking a highly entrepreneurial Director of Growth Marketing specializing in demand generation and campaign management to scale our partnerships with businesses to collectively fight plastic pollution. You will play a pivotal role in leading our growth function by enhancing our full funnel, as well as identifying, testing and launching new channels. Your focus will be on developing and executing integrated marketing campaigns across various channels (digital, social, email, etc.) to drive lead generation and customer acquisition. Your strategic thinking will amplify our growth and exposure amongst consumer brands to enable them to effectively tackle plastic waste.Responsibilities:<ul><li>Demand Generation: Manage all things related to demand generation for rePurpose, including everything from email marketing to paid advertising and in-person events &mdash; or any other experimental channels such as channel partnerships, referral programs, or consumer advocacy campaigns.</li><li>Customer Segmentation: Segment our ideal customer profiles into TOFU, MOFU, and BOFU buckets and aid our Sales team in nurturing each segment accordingly.</li><li>Creation of a content machine: Lead the consistent generation of infographics, gated content, white papers, and other value-added content and coordinate across campaigns, digital marketing, design, email marketing, and other marketing teams&rsquo; initiatives.</li><li>Metric Tracking and Performance Analysis: Determine and track the essential metrics that drive the long-term success of our primary goal: logo acquisition, and conduct regular analysis to assess and refine the performance of campaigns and strategies.</li><li>Funnel Optimization and Analysis: Utilize our CRM to manage lead lifecycle, analyze customer behavior, and optimize conversion rates throughout the funnel while bolstering and refining our lead scoring system; identify opportunity gaps across our funnel and suggest strategies to address them.</li><li>Channel Enablement: Drive revenue by building and guiding our multi-channel growth strategy and collaborating with our teams to optimize ROI and improve prospect experience.</li><li>Innovative Thinking and Experimentation: Identify opportunities to scale business, acquire new customers, and drive customer retention; utilize competitive analysis to identify threats and opportunity gaps to be addressed.</li><li>Cross-functional Collaboration: Work closely with internal stakeholders, including marketing, sales, finance, product and design teams, while also managing external stakeholders and knowing when to pull in outside resources to fill in gaps and align growth initiatives with organizational goals and objectives.</li></ul>What We Are Looking For:<ul><li>Bachelor's Degree: A bachelor's degree in Marketing, Data Analytics, Environmental Science, Sustainability, or a related field is required. Advanced degrees or certifications in relevant areas are a plus.</li><li>Experience in B2B Growth Marketing: Proven experience in B2B growth marketing, with a strong track record showcasing expertise in creating and executing full funnel, data-driven acquisition marketing strategy, at a high-growth company managing multi-million-dollar budgets.</li><li>Growth Genie: Experienced in growth and marketing strategies, with a proven track record of campaign strategy, execution, testing, and optimization; proven track record of optimizing direct paid campaigns, especially Google and LinkedIn.</li><li>Data-driven and Analytical: Skilled in measuring and reporting on the performance of marketing campaigns, using data-driven insights to continually optimize performance and ROI.</li><li>Cross-functional Collaboration and Organization: A strong communicator, committed to cross-team collaboration and efficient time management.</li><li>Growth Marketing Technical Knowledge: Strong working knowledge of Hubspot, GA4, Marketo, ABM Platforms (like 6sense), Digital Ad platforms, SEO, and other conversion rate optimization tools; proficient with analytic platforms like Amplitude, Google Analytics, Tableau.</li><li>Mentality: Hungry, capable, and ambitious with Entrepreneurial spirit, with a persistent drive to better understanding how to amplify growth for rePurpose.</li></ul>Remuneration<ul><li>Competitive Compensation: Enjoy a highly competitive salary package based on your skills and experience. The compensation range for this role is $150,000 - $180,000. If this is out of your preferred range, we&rsquo;d still encourage you to apply as we value the right fit over anything else!</li><li>Performance-Based Incentives: Earn additional rewards as you achieve key milestones and contribute to our success.</li><li>Employee Benefits &amp; Wellness Funds: Access medical coverage, a wellness fund, learning opportunities and WeWork partnerships.</li></ul>$150,000 - $180,000 a yearWe offer a flexible salary range for this job posting that will be customized based on the qualifications of the chosen candidate. Our compensation strategy takes into account various factors, including education, experience, knowledge, skills, abilities, internal equity, and market alignment. If this is out of your preferred range, we&rsquo;d still encourage you to apply as we value the right fit over anything else!Location Preference:The role is hybrid working, we are looking for the team members to be located at our head office in New York City, with weekly in-office days at our office at 1460 Broadway. We have a truly global team - with members across Miami, New York, Philadelphia, Los Angeles, London, Nairobi, Bangalore, Delhi, Mumbai, and Jakarta.Pay: $150,000.00 - $180,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li><li>Work from home</li></ul>Work Location: Hybrid remote in New York, NY 10035

Director of Growth Marketing

MUSEUM OF ICE CREAM

<div>
 
 About Us
 
 
 
 Museum of Ice Cream is an inclusive &amp; immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring. In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us. Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore.
 
 
 The Flavor Profile
 
 
 We are seeking an exceptionally proactive and performance-minded Advertising Manager to drive customer acquisition and revenue growth through hands-on campaign execution. This is a critical role for an individual who thrives on fast decision-making, direct campaign control, and a relentless focus on ROI. You will be responsible for end-to-end management of our paid channels, from developing initial strategy and Out-of-Home (OOH) plans to optimizing the final conversion path in collaboration with our UI/UX teams. If you prefer active campaign management over passively waiting for algorithms, this is the role for you.
 
 
 
 Responsibilities
 
 
 
 Performance Campaign Management &amp; Execution
 
 
 <ul>
 <li>
 Own the execution and optimization of all paid digital campaigns across key platforms, including Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram).
 </li>
 <li>
 Maintain a deep, hands-on working knowledge of platform dashboards, campaign setup best practices, targeting, bidding, and budget allocation to ensure maximum efficiency.
 </li>
 <li>
 Emphasize active campaign management, making swift, data-driven decisions on budget shifts, creative rotations, and targeting adjustments without relying solely on algorithmic optimization.
 
 
 </li>
 </ul>
 Creative Testing and Content Evaluation
 
 
 <ul>
 <li>
 Design and implement rigorous creative testing methodologies (ad copy, images, video) across all platforms to continually improve click-through and conversion rates.
 
 
 </li>
 </ul>
 Full-Funnel Optimization and Collaboration
 
 
 <ul>
 <li>
 Partner closely with the UI/UX and Web Development teams to evaluate the entire purchase journey, ensuring a seamless and high-converting experience from initial ad click through to final conversion.
 </li>
 <li>
 Analyze landing page performance and provide data-backed recommendations for optimization, ensuring alignment between ad messaging and on-site experience.
 
 
 </li>
 </ul>
 Strategy, Planning, and Agency Oversight
 
 
 <ul>
 <li>
 Develop comprehensive media strategies that integrate digital efforts with upper-funnel initiatives, including the development and management of Out-of-Home (OOH) media plans.
 </li>
 <li>
 Serve as the primary liaison for the external paid media agency, overseeing their execution, ensuring adherence to budget, and holding them accountable for performance targets and strategic direction.
 </li>
 <li>
 Manage and track large-scale paid media budgets, ensuring optimal spend across all channels to meet business goals.
 
 
 </li>
 </ul>
 Marketing Performance Reporting
 
 
 <ul>
 <li>
 Monitor and analyze the performance of marketing channels and campaigns, providing clear, regular reports on efficiency and impact against goals.
 </li>
 <li>
 Collaborate with sales and marketing teams to ensure data accuracy and clear reporting on marketing's contribution to pipeline and revenue.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 Must Haves
 
 
 <ul>
 <li>
 5+ years of direct, hands-on experience managing and optimizing paid media campaigns with significant budgets.
 </li>
 <li>
 Expert-level proficiency in Google Ads and Meta Ads Manager, including campaign setup, bidding strategies, and dashboard navigation.
 </li>
 <li>
 Proven commitment to a performance-minded approach, with a measurable track record of improving ROI and key metrics.
 </li>
 <li>
 Demonstrated experience in managing a paid media agency or multiple agency relationships.
 </li>
 <li>
 Experience collaborating with UI/UX, Product, or Web Teams to improve the customer journey.
 </li>
 <li>
 Practical experience in the development and execution of Out-of-Home (OOH) media plans.
 </li>
 <li>
 Strong analytical skills with proficiency in Google Analytics/Adobe Analytics and conversion tracking technologies.
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or a related quantitative field.
 
 
 </li>
 </ul>
 Nice to Haves
 
 
 <ul>
 <li>
 Experience with other paid channels (e.g., TikTok, LinkedIn, Pinterest).
 </li>
 <li>
 Experience in an e-commerce environment.
 </li>
 <li>
 Familiarity with marketing attribution tools.
 
 
 </li>
 </ul>
 The salary range for this role is $100,000- $130,000 USD dependent on experience, as well as an annual bonus and options.
 
 
 
 Benefits
 
 
 
 <ul>
 <li>
 401(k)
 </li>
 <li>
 Dental insurance
 </li>
 <li>
 Health insurance
 </li>
 <li>
 Paid time off
 </li>
 <li>
 Vision insurance
 </li>
 <li>
 Ability to advance within the organization
 
 
 </li>
 </ul>
 Museum of Ice Cream is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.
</div>

Advertising Manager

Digitalzone

<div>About Us:
At Digitalzone, we're redefining the future of demand generation by innovating processes that create value for our clients and foster zero-waste strategies. We are looking for a dedicated Content Manager that leads the strategy, creation, and execution of Digitalzone's core campaign content. This includes long-form assets-such as reports, guides, articles, and blogs-as well as all promotional and advertising copy across campaigns. The ideal candidate blends strategic thinking, creative storytelling, and data-driven insight to shape Digitalzone's voice in the demand generation space.
This role works hands-on with Design and Digital teams to bring campaigns to life, and partners closely with Marketing Solutions to ensure sales collateral maintains consistent tone, clarity, and brand alignment.
Key Responsibilities:
Content StrategyDevelopment<ul><li>
Lead the creation of core campaign assets including reports, guides, articles, and blogs.</li><li>
Transform performance data, market trends, and buyer insights into compelling narratives and differentiated POVs.</li><li>
Develop content plans that support campaign goals, audience needs, and brand positioning.</li><li>
Manage content from ideation through final delivery with attention to accuracy and quality.</li></ul>
InsightsData-Driven Storytelling<ul><li>
Analyze industry trends, campaign metrics, and buyer behavior data to identify new content opportunities.</li><li>
Generate fresh ideas and thought leadership angles rooted in data and research.</li><li>
Create insights-driven reports and content that strengthen Digitalzone's market authority.</li></ul>
Promotional CopywritingCampaign Support<ul><li>
Write all promotional and advertising copy across channels, including email, paid media, landing pages, and social.</li><li>
Ensure messaging is clear, compelling, and optimized for engagement and conversion.</li><li>
Collaborate with Design to bring content concepts to life through strong copy&ndash;visual integration.</li></ul>
Brand AlignmentSales Support<ul><li>
Support the development of sales collateral (case studies, one-pagers, pitch materials) by ensuring tone, messaging, and narrative align with brand.</li><li>
Partner with Marketing Solutions to maintain consistent editorial standards across all client-facing content.</li></ul>
Cross-Functional Collaboration<ul><li>
Partner with Digital Marketing on SEO, content optimization, and distribution strategies.</li><li>
Work with internal subject matter experts to extract insights and build authoritative content.</li><li>
Align content workflows and timelines with broader campaign planning.</li></ul>
Basic Qualifications<ul><li>
4&ndash;6+ years in content marketing, editorial, or demand gen-focused writing roles.</li><li>
Strong ability to turn data and insights into compelling stories and long-form content.</li><li>
Exceptional writing and editing skills with experience across channels and formats.</li><li>
Proven track record of developing research-driven or thought leadership content.</li></ul>
Preferred Qualifications<ul><li>
Highly collaborative and comfortable working with different cross-functional teams.</li><li>
Familiarity with SEO, content analytics, and B2B demand generation is a plus.</li></ul>
Why you'll love working here<ul><li>
High-collaboration, low-ego team</li><li>
A chance to own meaningful pieces of campaigns and see your work in action</li><li>
Tons of variety-no two days look the same</li><li>
Flexible remote work environment</li><li>
A culture that celebrates creativity, organization, and initiative</li></ul></div>

Content Manager

Warner Bros. Discovery

<div>Welcome to Warner Bros. Discovery&hellip; the stuff dreams are made of.
Who We Are&hellip;
When we say, &ldquo;the stuff dreams are made of,&rdquo; we&rsquo;re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD&rsquo;s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what&rsquo;s next&hellip;
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role&hellip;
The Associate Manager, Brand Strategy &amp; GTM plays a key role in developing and executing go-to-market strategies across all HBO Max Brand campaigns. This role contributes across the full campaign development lifecycle &ndash; creating strategic briefs, coordinating cross-functional teams and ensuring flawless execution across creative, product, CRM, media, and other stakeholders. The Associate Manager also plays a critical role in aligning global markets, sharing plans to ensure consistency, cohesion, and maximum impact worldwide. By blending strategic thinking with operational excellence, this role helps deliver integrated marketing campaigns that elevate the brand and drive key brand health metrics. The ideal candidate is an entertainment enthusiast with a deep passion for culture and what&rsquo;s next. They stay plugged into cultural conversations, drawing inspiration from music, film, fashion, sports, and social media and channel this awareness into creating relevant, insight-based, fresh, and impactful campaigns. Finally, they have 2-3 years of marketing experience at a leading global DTC streaming brand or agency.
Your Role Accountabilities&hellip;<ul><li>
Reporting to the Director, Brand Strategy &amp; Go To Market this person will support all phases of the development and execution of HBO Max brand campaigns in conjunction with Senior Leadership.
</li><li>Pitch and develop insight-driven, culturally relevant campaign ideas designed to spark conversation and generate earned media.
</li><li>Draft campaign briefs that translate business goals and creative vision into clear direction for cross-functional partners and external agencies.
</li><li>Share campaign plans, best practices, and toolkits with international teams to ensure global alignment and localized impact.
</li><li>Track campaign timelines, budgets, and KPIs reporting on performance and identifying optimization opportunities.</li><li>
Act as a connector across teams, ensuring collaboration, transparency, and seamless execution throughout the campaign.
</li><li>Assist in cross-functional share outs of brand campaign efforts with social, creative, media planning, growth marketing, international marketing, merchandising, retention, original marketing, corporate communications, operations, and international teams</li><li>
Work to build rapport, credibility, and influence across multiple stakeholders in a highly matrixed organization</li></ul><ul><li>
Maintain an informed perspective on as much HBO, Max and Theatrical content as possible</li></ul>
Qualifications &amp; Experience&hellip;
<ul><li>Bachelor's degree and/or relevant experience.</li><li>
3-5 years of experience in brand marketing at an entertainment company or creative agency.</li><li>
Must understand nuances of DTC streaming marketing including creative approaches (clip-based versus conceptual), process, different messaging touchpoints / owned channels (i.e. in-app, O&amp;O linear, organic social, etc.)
</li><li>Have a strong understanding of cultural trends, pop culture, and the entertainment landscape, with the ability to identify insights into marketing strategies.
</li><li>Demonstrated experience supporting cross functional teams, including creative, media, product and CRM, media relations, and legal in campaign development and execution.
</li><li>Experience drafting briefs, coordinating timelines and tracking deliverables across multiple stakeholders.
</li><li>Exceptional written and verbal communication skills, with the ability to pitch and synthesize information for different audiences.
</li><li>Highly organized with strong product management skills and attention to detail</li><li>
Excellent at critical thinking and problem-solving</li><li>
A natural at building productive cross-functional relationships</li><li>
Ability to work collaboratively across the organization with employees at all levels</li><li>
Able to manage multiple projects at a fast pace and high volume</li><li>
Adaptable under pressure with tight and changing deadlines</li><li>
Savvy in building decks</li><li>
Outstanding presentation skills and communication skills</li><li>
A strong passion for pop culture and entertainment with their ear to the ground on new trends</li><li>
Proficient in Keynote, Microsoft Office, Google Suite, and project management tools (i.e. Monday, Airtable)</li></ul>
How We Get Things Done&hellip;
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you&rsquo;re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery&rsquo;s total compensation package for employees. Pay Range: $66,500.00 - $123,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.</div>

Associate Manager, Brand Strategy & GTM

Salesforce

<div>To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Marketing &amp; Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn&rsquo;t a buzzword &mdash; it&rsquo;s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You&rsquo;re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Salesforce is seeking a highly motivated Event Marketing Campaign Marketer to support in-person and virtual campaigns, who is passionate about paid media and digital marketing, including live event / VOD motions across social platforms and native tools. The Events Demand Generation team produces industry-leading marketing campaigns for our in-person and virtual experiences that are the ultimate expression of the Salesforce brand, culture, and core values. The team continually innovates across all marketing channels to connect the right customers and prospects to the right events, helping continue to position Salesforce as the global leader in CRM and AI.
As a Manager, Event Campaign Marketing, you will partner across marketing, creative, and agency teams to drive full-funnel campaign strategy and execution for our strategic in-person events and Salesforce+ virtual experiences. While this role includes channel stewardship for paid media, it extends far beyond&mdash;you&rsquo;ll support integrated campaign development, creative and messaging alignment, cross-channel orchestration, and the end-to-end delivery of pipeline-driving marketing programs.
You must possess excellent communication skills, acute attention to detail, unshakable nerves, and an unrestrained desire to help shape the next evolution of Salesforce&rsquo;s signature global events.
<h2 class="jobSectionHeader">Responsibilities: What impact will the candidate make?
</h2><ul><li>Own and support end-to-end campaign execution across in-person events, Salesforce&#8314; live/VOD programs, email, and paid/organic digital channels.
</li><li>Serve as a channel expert for paid media , including social, search, and digital partnerships&mdash;while ensuring media motions are fully integrated with email, web, content, and broader demand generation plans.
</li><li>Drive cross-functional campaign development , partnering with demand generation marketers, the Events marketing ecosystem, Media Lab, creative, performance analytics, and global teams.
</li><li>Liaise with internal Media Lab and agency / vendor partners to brief, build, pitch, implement, and optimize paid media as part of larger multi-channel event campaigns in partnership with Salesforce&rsquo;s Media Lab.
</li><li>Translate event objectives into audience-first targeting and segmentation strategies across channels, ensuring nuances are reflected in both paid and non-paid campaign activation.
</li><li>Support email and nurture strategy with audience insights, flighting recommendations, and channel coordination to ensure cohesive audience journeys.
</li><li>Analyze audience and performance data to refine cross-channel strategy and identify opportunities to scale, diversify, or pivot.
</li><li>Partner across Salesforce teams deploying paid media to evaluate synergies and ensure alignment with broader brand and demand programs.
</li><li>Craft clear and compelling briefs and collaborate with writing/messaging partners to develop assets for paid media, email, and Salesforce&#8314; promotional placements.
</li><li>Drive creative optimization feedback loops with internal teams (demand gen, creative, messaging) and agency partners.
</li><li>Support creation and maintenance of campaign assets , including pitch decks, program narratives, retros, and internal reporting.
</li><li>Support performance reporting across channels , including data extrapolation and recommended next-step actions based on insights.
</li><li>Stay current on digital, social, video, and event marketing trends to help Salesforce events innovate and maintain a market-leading presence.
</li></ul><h2 class="jobSectionHeader">Minimum Qualifications: What is absolutely necessary?
</h2><ul><li>5&ndash;8 years of professional experience in demand generation, campaign marketing, or digital/performance marketing, preferably in the B2B industry
</li><li>Ability to think both strategically and tactically&mdash;seeing the big picture while diving deep into campaign details that drive impact
</li><li>Clear, concise communication skills and strong expectation management with cross-functional partners
</li><li>Exceptional project and time management skills&mdash;highly organized, detail-oriented, and accountable
</li><li>Experience supporting multiple initiatives simultaneously in a fast-paced environment with tight deadlines
</li><li>Strong interpersonal skills with the ability to collaborate across seniority levels, vendor partners, and cross-functional teams
</li><li>A collaborative mindset and willingness to roll up your sleeves
</li><li>Ability to work a flexible schedule and travel 0&ndash;10%
</li></ul><h2 class="jobSectionHeader">Preferred Qualifications: What would be helpful?
</h2><ul><li>Experience in marketing at a technology company
</li><li>Strong deck-building and writing skills
</li><li>Experience with project management and campaign orchestration
</li><li>Familiarity with multi-channel marketing across social, paid media, OOH, influencer, email, and more
</li>Experience with live event or virtual event marketing (Salesforce&#8314; experience a plus) 
<li>
</li></ul> 
Unleash Your Potential
When you join Salesforce, you&rsquo;ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we&rsquo;ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future &mdash; but to redefine what&rsquo;s possible &mdash; for yourself, for AI, and the world.
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that&rsquo;s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications &ndash; without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.&amp;#xa;&amp;#xa;The typical base salary range for this position is $115,600 - $174,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $138,800 - $190,900 annually.&amp;#xa;&amp;#xa;The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.</div>

Strategic Events Demand Generation Manager

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