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Think Higher Consultants

The Digital Marketing Director is responsible for developing, implementing, and overseeing the company&rsquo;s overall digital marketing strategy. This role focuses on driving brand growth, increasing online visibility, generating leads, and maximizing revenue through digital channels.Key Responsibilities<ul><li>Develop and execute comprehensive digital marketing strategies aligned with business goals</li><li>Lead and manage all digital marketing channels including SEO, SEM, social media, email marketing, and content marketing</li><li>Supervise, mentor, and develop the digital marketing team</li><li>Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)</li><li>Analyze campaign performance using KPIs, ROI, and analytics tools</li><li>Oversee website performance, traffic growth, and conversion rate optimization</li><li>Manage brand positioning and online reputation across digital platforms</li><li>Coordinate with external agencies, vendors, and influencers</li><li>Monitor market trends, competitor activities, and emerging digital technologies</li><li>Prepare and present monthly and quarterly performance reports to senior management</li><li>Manage and allocate digital marketing budgets effectively</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field</li><li>7&ndash;9 years of proven experience in digital marketing, including leadership roles</li><li>Strong expertise in SEO, PPC, social media marketing, and web analytics</li><li>Hands-on experience with digital advertising platforms</li><li>Excellent leadership, communication, and strategic thinking skills</li><li>Data driven mindset with strong analytical abilities</li><li>Ability to manage multiple projects and meet deadlines</li></ul>Job Type: Full-timeWork Location: In person

Director Digital Marketing

Circles

<div>
 Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
 
 
 Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&amp;), AT&amp;T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
 
 
 Besides its SaaS business, Circles operates three other distinct businesses:
 
 
 <ul>
 <li>
 Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles&rsquo; SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
 </li>
 <li>
 Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
 </li>
 <li>
 Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
 
 
 </li>
 </ul>
 Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
 
 
 
 Role Overview
 
 
 
 We&rsquo;re looking for an experienced and strategic Head of Growth and Digital Marketing to drive user acquisition, engagement, and retention across multiple channels for innovative, digital first telecommunications brands around the world.
 
 
 This role is critical in developing and implementing growth marketing strategies to meet our ambitious targets, leveraging data, martech tools, digital experimentation, and an in-depth understanding of consumer behavior to make informed, impactful decisions.
 
 
 The role will oversee agencies including those responsible for digital marketing, media planning and web development.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Growth Marketing Strategy &amp; Implementation: Design and execute comprehensive growth marketing strategies to fuel user acquisition, engagement, and retention in alignment with business goals.
 </li>
 <li>
 Go-To-Market Plan: Manage day-to-day execution and on-time delivery of marketing activities to achieve key commercial objectives, ensuring seamless go-to-market strategy implementation.
 </li>
 <li>
 Marketing Channel Optimization: Oversee and optimize all marketing channels, including both organic and paid channels, ensuring maximum impact and efficiency.
 </li>
 <li>
 Data Analysis: Leverage data and performance metrics to generate insights that drive optimization and improved user engagement.
 </li>
 <li>
 Martech and digital tools: Tap into latest tools and technologies to elevate performance.
 </li>
 <li>
 Digital Experimentation and Testing: Develop and conduct A/B tests and other digital experiments aimed at maximizing conversion rates and refining customer experience.
 </li>
 <li>
 Insights and Reporting: Monitor campaign performance and compile reports with actionable insights, adjusting strategies based on findings to consistently improve results.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Experience: 8+ years in growth or digital marketing, with a strong track record of driving user growth, engagement, and retention in fast-paced environments.
 </li>
 <li>
 Analytical Skills: Proficient in data analysis, with the ability to interpret metrics and translate insights into effective strategies.
 </li>
 <li>
 Technical Skills: Hands-on experience with digital marketing platforms, CRM systems, and other martech tools essential for campaign management and reporting.
 </li>
 <li>
 Team Management: Experience building, nurturing and developing a high performance team
 </li>
 <li>
 Experimentation: Skilled in A/B testing and digital experimentation, with a focus on conversion rate optimization.
 </li>
 <li>
 Creative Problem-Solving: Demonstrated ability to develop innovative solutions and growth tactics.
 </li>
 <li>
 Communication &amp; Collaboration: Strong communicator with the ability to work cross-functionally, leading and influencing teams towards shared growth objectives.
 </li>
 <li>
 Industry Knowledge: Experience in zero-to-one startups, digital first businesses, or telecommunications is highly desirable.
 
 
 </li>
 </ul>
 
 What&rsquo;s On Offer
 
 
 
 <ul>
 <li>
 Career Development: Be a part of an innovative telecommunications company, helping to reshape the industry.
 </li>
 <li>
 Unique Growth Opportunity: Work on high-impact projects at both the startup and scale-up stages of growth.
 </li>
 <li>
 Autonomy &amp; Ownership: Enjoy full autonomy in managing your portfolio and setting your path to success.
 </li>
 <li>
 Dynamic Environment: Join a vibrant, fast-paced team of smart, driven colleagues who are passionate about growth and technology.
 </li>
 <li>
 Attractive Package: Competitive salary and benefits, plus opportunities for further career advancement in a high-growth, high-tech environment.
 
 
 </li>
 </ul>
 Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
 
 
 
 Data Protection and Privacy Statement
 
 
 
 By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
 
 Circles&rsquo; Candidate Data Protection and Privacy Policy.
 
 You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
 
 
 To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
 
 
 Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
</div>

Head of Digital Growth & Marketing

Smart Talent

Purpose of the Role / JD*The VP Marketing will be responsible for building, positioning, and scaling the brand across digital and offline channels for a tourism-focused e-commerce platform. The role will drive customer acquisition, retention, and revenue growth through integrated brand, performance, and partnerships marketing.Key Responsibilities 1. Brand Strategy &amp; Positioning Define and own the brand vision, voice, and identity across all touchpoints Build strong brand recall and trust in the tourism and travel ecosystem Ensure consistent brand messaging across app, website, campaigns, and partnerships2. Digital &amp; Performance Marketing Lead paid marketing (Google, Meta, programmatic, app installs) Optimize CAC, ROAS, and conversion funnels Oversee SEO, ASO, content marketing, and growth experiments3. Campaigns &amp; Go-to-Market Plan and execute seasonal tourism campaigns (Eid, summer, winter, long weekends) Launch new services (bus, flights, events, hotels, experiences) Coordinate with product and tech teams for feature launches4. Customer Growth &amp; Retention Develop lifecycle marketing strategies (CRM, push, email, SMS) Improve repeat bookings and customer lifetime value (CLV) Use data insights to personalize customer journeys5. Partnerships &amp; Alliances Lead co-marketing initiatives with airlines, bus operators, hotels, event organizers Manage influencer, affiliate, and strategic brand partnerships Represent the brand in industry forums and collaborations6. Team Leadership &amp; Budgeting Build and lead high-performing teams (brand, content, performance, design) Manage annual marketing budgets and agency relationships Set KPIs, dashboards, and performance reviewsRequired Education for Position*Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, Business, or related fieldRequired Experience for Position*8-10 YearsJob Type: Full-timePay: Rs350,000.00 - Rs425,000.00 per monthApplication Question(s):<ul><li>What are your salary expectations?</li><li>What is your current salary?</li></ul>Experience:<ul><li>Business Development: 4 years (Preferred)</li></ul>Work Location: In person

VP Marketing

Truck It In

<div>
 
 What You&rsquo;ll Do
 
 
 <ul>
 <li>
 Use AI tools (ChatGPT, Claude, Jasper, Copy.ai) to assist with content creation, ideation, and research
 
 </li>
 <li>
 Create visual and video content using AI-enabled tools like Canva, Nano Banana and AI image/video generators
 
 </li>
 <li>
 Support SEO and content optimization using AI-powered platforms
 
 </li>
 <li>
 Manage social media scheduling, analytics, and content repurposing
 
 </li>
 <li>
 Analyze campaign and customer data to extract insights
 
 </li>
 <li>
 Support workflow automation and documentation using tools like Notion, n8n and Zapier
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 0&ndash;6 months experience or relevant academic exposure in marketing, digital media, or AI tools
 
 </li>
 <li>
 Basic knowledge of AI tools for content, design, and marketing
 
 </li>
 <li>
 Familiarity with SEO, social media, marketing automation, and brand voice
 
 </li>
 <li>
 Strong attention to detail with ability to refine AI outputs
 
 
 </li>
 </ul>
 
 Why Join Us
 
 
 At Truck It In, you&rsquo;ll join a dynamic, growth-focused environment, working closely with leadership on top-notch Supply Chain and Logistics products. Gain hands-on experience with AI marketing tools, grow in a future-ready role, and collaborate with a team innovating at the intersection of AI + Marketing &mdash; all with a competitive compensation package and equal opportunities.
 
 
 
 
 
</div>

Marketing Executive

Truck it in

<div><div><div>What You&rsquo;ll Do 
</div><ul><li>Use AI tools (ChatGPT, Claude, Jasper, Copy.ai) to assist with content creation, ideation, and research 
</li>
<li>Create visual and video content using AI-enabled tools like Canva, Nano Banana and AI image/video generators 
</li>
<li>Support SEO and content optimization using AI-powered platforms 
</li>
<li>Manage social media scheduling, analytics, and content repurposing 
</li>
<li>Analyze campaign and customer data to extract insights 
</li>
<li>Support workflow automation and documentation using tools like Notion, n8n and Zapier 
</li>
</ul><div>What We&rsquo;re Looking For 
</div><ul><li>0&ndash;6 months experience or relevant academic exposure in marketing, digital media, or AI tools 
</li>
<li>Basic knowledge of AI tools for content, design, and marketing 
</li>
<li>Familiarity with SEO, social media, marketing automation, and brand voice 
</li>
<li>Strong attention to detail with ability to refine AI outputs</li> 
</ul><div></div> 
<div>Why Join Us 
At Truck It In, you&rsquo;ll join a dynamic, growth-focused environment, working closely with leadership on top-notch Supply Chain and Logistics products. Gain hands-on experience with AI marketing tools, grow in a future-ready role, and collaborate with a team innovating at the intersection of AI + Marketing &mdash; all with a competitive compensation package and equal opportunities.</div></div></div><div></div>

The Senior Digital Marketing Manager is responsible for developing, implementing, and overseeing the company&rsquo;s digital marketing strategy. This role focuses on driving brand growth, increasing online visibility, generating leads, and maximizing revenue through digital channels.Key Responsibilities:<ul><li>Develop and execute comprehensive digital marketing strategies aligned with business goals</li><li>Lead long-term strategic planning initiatives to support sustainable business growth and digital transformation</li><li>Manage and optimize all digital marketing channels including SEO, SEM, social media, email marketing, and content marketing</li><li>Supervise, mentor, and guide the digital marketing team</li><li>Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)</li><li>Analyse campaign performance using KPIs, ROI, and analytics tools and provide actionable insights</li><li>Oversee website performance, traffic growth, and conversion rate optimization</li><li>Manage brand positioning and online reputation across digital platforms</li><li>Coordinate with external agencies, vendors, and influencers</li><li>Monitor market trends, competitor activities, and emerging digital technologies</li><li>Prepare and present monthly and quarterly performance reports to senior management</li><li>Manage and allocate digital marketing budgets effectively</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field</li><li>5&ndash;8 years of proven experience in digital marketing, including leadership experience</li><li>Strong expertise in SEO, PPC, social media marketing, and web analytics</li><li>Hands-on experience with digital advertising platforms</li><li>Excellent leadership, communication, and strategic thinking skills</li><li>Data-driven mindset with strong analytical abilities</li><li>Ability to manage multiple projects and meet deadlines</li></ul>Job Type: Full-timeWork Location: In person

Senior Digital Marketing Manager

<div>
 Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
 
 
 Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&amp;), AT&amp;T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
 
 
 Besides its SaaS business, Circles operates three other distinct businesses:
 
 
 <ul>
 <li>
 Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles&rsquo; SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
 </li>
 <li>
 Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
 </li>
 <li>
 Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
 
 
 </li>
 </ul>
 Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
 
 
 
 About Us
 
 
 
 We&rsquo;re a fast-growing digital lifestyle led telco organization, that&rsquo;s brand-driven and believes in bold ideas and impactful storytelling. Our team thrives on originality, creative strategies, and delivering work that cuts through the noise.
 
 
 
 
 The Role
 
 
 
 
 We are looking for a seasoned Product Marketing Manager in Pakistan, with a strong background in digital-fits companies (e.g., Saraz, Careem, Foodpanda, fintechs or super-apps). The ideal candidate has launched, positioned, and scaled consumer-facing digital products in competitive markets and knows how to connect the dots between product, marketing and consumer needs. This is also a client facing role, hence you will be working with Global clients to launch and scale new products.
 
 
 As a Product Marketing Manager, you will bridge product development and market adoption. You&rsquo;ll own go-to-market strategy, product positioning, messaging, by layering strong consumer insights. You will work closely with product managers, sales team, brand, growth, creative and ensure you make the product stand out in the market, to achieve strong adoption and retention. If you&rsquo;re keen on product storytelling combined with a growth mindset, then this role is for you.
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 
 <ul>
 <li>
 Part of a regional team, you will lead Product marketing for key non-telco global products
 </li>
 <li>
 Develop and execute GTM strategies for new product launches and feature rollouts
 </li>
 <li>
 Define compelling product positioning, value propositions and messaging tailored to different customer segments
 </li>
 <li>
 Collaborate with designers, marketers, and product managers to bring campaigns to life
 </li>
 <li>
 Be a thought partner for global clients, where these non-telco products are launching and ensure the GTM is successful
 </li>
 <li>
 Develop and manage PMM briefs, collaborating with internal teams and external partners to craft compelling product value propositions
 
 
 </li>
 </ul>
 
 
 What We&rsquo;re Looking For
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field
 </li>
 <li>
 4-6 years of experience in product or growth marketing in a digital-first environment (e-commerce, ride-hailing, food delivery, fintech, super-apps)
 </li>
 <li>
 Proven track record of launching and scaling consumer-facing digital products (either B2C or B2B2C)
 </li>
 <li>
 Strong understanding of user journey, growth funnels, and digital marketing channels
 </li>
 <li>
 Experience working cross-functionally with product, design, growth, and data teams
 </li>
 <li>
 A strategic thinker with a creative edge to tell stories in an effective way
 </li>
 <li>
 Excellent project management and organizational skills
 </li>
 <li>
 Advanced proficiency in tools like Google slides, Google sheets and slack
 </li>
 <li>
 Comfortable to work independently in a fast-paced, entrepreneurial environment
 
 
 </li>
 </ul>
 
 
 Great to Have
 
 
 
 
 <ul>
 <li>
 Worked in markets beyond just Pakistan
 </li>
 <li>
 Knowledge of AI tools and leveraging them for everyday work
 </li>
 <li>
 Proven ability to use A/B testing, experimentation, and funnel optimization to drive growth
 
 
 </li>
 </ul>
 
 
 Why Join Us?
 
 
 
 
 <ul>
 <li>
 Be part of a Global team that values creativity and innovation
 </li>
 <li>
 Get exposure to working with Global clients and opportunity to travel
 </li>
 <li>
 Flexible and collaborative culture
 </li>
 <li>
 Competitive salary and growth opportunities
 
 
 </li>
 </ul>
 Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
 
 
 
 Data Protection and Privacy Statement
 
 
 
 By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
 
 Circles&rsquo; Candidate Data Protection and Privacy Policy.
 
 You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
 
 
 To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
 
 
 Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
</div>

Product Marketing Manager / Growth Marketer

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Product Marketing Manager / Growth Marketer