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marketing

SMS Realty 

Digital Marketing Manager &ndash; AI, Performance Marketing, SEO/AEO/GEOLocation: Dubai, UAE Department: Marketing Experience: 2&ndash;3 Years Employment: Full-TimeAbout the RoleWe are looking for a hands-on Digital Marketing Manager with strong AI expertise to join our team in Dubai.This is not a traditional Digital Marketing or SEO role. We are specifically looking for someone who actively uses Artificial Intelligence (AI) in digital marketing and understands how AI is changing paid advertising, search, content creation, lead generation and customer acquisition.The ideal candidate should have practical experience across:AI Marketing | Performance Marketing | Google Ads | Meta Ads | SEO | AEO | GEO | GA4 | Lead Generation | Marketing AutomationYou should be equally comfortable building AI prompts and workflows, creating and optimizing campaigns, analysing GA4 data, improving Google rankings, and increasing brand visibility across AI search platforms.Key ResponsibilitiesAI-Powered Digital Marketing<ul><li>Use ChatGPT, Claude, Gemini and other Generative AI tools for marketing strategy, content, research, advertising and campaign optimization.</li><li>Build AI-powered marketing workflows, prompts, automations and SOPs.</li><li>Use AI to improve ad copy, creatives, landing pages, lead generation and conversion rates.</li><li>Research, test and implement new AI marketing and automation tools.</li><li>Explore AI-driven personalization, predictive analytics and marketing automation.</li><li>Keep the company ahead of emerging developments in AI Search and AI Marketing.</li></ul>Performance Marketing &amp; Lead Generation<ul><li>Independently manage Google Ads, Meta Ads and LinkedIn Ads.</li><li>Manage Google Search, Display, YouTube and Performance Max campaigns.</li><li>Plan and optimize campaigns based on CPL, CPA, CAC, ROAS and conversion rates.</li><li>Manage advertising budgets, bidding strategies, audiences and retargeting.</li><li>Conduct structured A/B testing across creatives, headlines, copy, audiences and landing pages.</li><li>Use AI-powered bidding, targeting and optimization tools to improve campaign performance.</li><li>Focus strongly on generating qualified leads and measurable business results, not simply impressions or traffic.</li></ul>SEO &ndash; Search Engine Optimization<ul><li>Manage Technical SEO, On-Page SEO and Off-Page SEO.</li><li>Conduct keyword research, competitor research and content-gap analysis.</li><li>Improve organic rankings, website traffic and conversions.</li><li>Work on Core Web Vitals, indexing, crawlability, internal linking and site structure.</li><li>Use tools including Google Search Console, GA4, SEMrush and/or Ahrefs.</li><li>Develop SEO content strategies aligned with commercial search intent.</li></ul>AEO &ndash; Answer Engine Optimization<ul><li>Optimize content for Featured Snippets, People Also Ask and voice/answer-based searches.</li><li>Create answer-first content including FAQs, definitions and structured informational pages.</li><li>Implement and optimize Schema Markup / Structured Data.</li><li>Improve the brand&rsquo;s visibility for direct-answer search results.</li></ul>GEO &ndash; Generative Engine OptimizationA key part of this position is understanding the next generation of search.<ul><li>Improve company and brand visibility across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and other AI/LLM platforms.</li><li>Understand how brands, websites and content are discovered, retrieved and referenced by AI systems.</li><li>Structure website content for AI crawlers, LLM retrieval and generative search.</li><li>Monitor how our brands appear in AI-generated answers and identify visibility gaps.</li><li>Work with entities, authoritative sources, structured content and machine-readable information.</li><li>Use or evaluate GEO/AEO monitoring platforms such as Profound, Otterly.AI, Peec AI or similar tools.</li></ul>Analytics, Strategy &amp; Reporting<ul><li>Track performance across Paid Media + SEO + AEO + GEO.</li><li>Build dashboards covering leads, conversions, CPL, CPA, CAC, ROAS, organic rankings and AI-search visibility.</li><li>Use GA4, Google Search Console, Google Ads Manager and Meta Ads Manager to make data-driven decisions.</li><li>Present monthly performance reports with clear insights and recommendations.</li><li>Identify what is working, what is not working and what needs to be changed.</li><li>Manage external agencies/freelancers where required.</li></ul>What We&rsquo;re Looking ForMinimum 2&ndash;3 years of hands-on Digital Marketing experience, preferably with direct responsibility for both paid and organic acquisition.Candidates should have strong practical knowledge of:<ul><li>Artificial Intelligence / Generative AI for Marketing</li><li>ChatGPT / Claude / Gemini</li><li>Google Ads</li><li>Meta Ads Manager</li><li>Performance Marketing</li><li>Lead Generation</li><li>SEO &ndash; Technical, On-Page &amp; Off-Page</li><li>AEO &ndash; Answer Engine Optimization</li><li>GEO &ndash; Generative Engine Optimization</li><li>Google Analytics 4 (GA4)</li><li>Google Search Console</li><li>SEMrush / Ahrefs</li><li>Conversion Tracking &amp; Optimization</li><li>Marketing Automation</li></ul>Preferred SkillsExperience with any of the following will be an advantage:<ul><li>HubSpot, Salesforce, Marketo or similar CRM/marketing automation platforms</li><li>AI agents and automated marketing workflows</li><li>Prompt engineering</li><li>LLMs and AI search</li><li>RAG, embeddings and AI crawlers</li><li>Landing-page and conversion-rate optimization</li><li>Google Tag Manager</li><li>Looker Studio</li><li>Google Ads / GA4 / HubSpot certifications</li></ul>ImportantWe are specifically looking for an AI-focused Digital Marketing professional.This position may not be suitable for candidates whose experience is limited to social-media posting, basic content creation or traditional SEO.You should be able to demonstrate how you have practically used AI + Performance Marketing + SEO/Search to improve marketing efficiency, generate leads or increase conversions.ApplyIf you are passionate about AI-powered Digital Marketing, Performance Marketing and the future of Search, we would like to hear from you.Location: Dubai, UAE Experience: 2&ndash;3 Years Contact: +971 54 724 0363 HR DepartmentWork Location: In person

Digital Marketing Manager – AI & Performance Marketing

Al-Futtaim

<div>Job Requisition ID: 180336
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group&rsquo;s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day 


Overview of the role 
We are currently looking for a Senior Marketing Manager &ndash; Automall to lead the marketing strategy, demand generation agenda and customer acquisition engine for Automall in the UAE. The role will be responsible for strengthening the Automall brand, driving qualified leads, improving digital conversion and supporting the next phase of channel-led growth across used-car retail, partnerships, referrals, export opportunities and customer lifecycle engagement. 
This is a senior commercial marketing role requiring strong ownership of performance marketing, campaign planning, CRM-led engagement, agency management, stakeholder influence and data-led optimization. The successful candidate will work closely with Sales, Buying, Pricing, Digital, CRM, Finance, Operations and external partners to translate business priorities into measurable marketing outcomes. 

<div>
What you will do 
<ul><li>Define and lead the annual Automall marketing strategy, campaign calendar and channel plan aligned to sales priorities, stock movement, customer acquisition targets and new business growth channels.</li><li>Own performance marketing across paid search, paid social, marketplaces, display, retargeting and other digital acquisition channels to generate quality leads and improve conversion efficiency.</li><li>Strengthening Automall&rsquo;s customer proposition as a trusted used-car business through brand campaigns, content, creative messaging, offer communication and customer engagement initiatives.</li><li>Develop marketing support for new growth channels including non-GCC sales, Japanese imports, export-led customer acquisition, driving school partnerships, Blue referral programmes, Orient Insurance opportunities and affinity or corporate channels.</li><li>Work with CRM and Digital teams to build lifecycle communication journeys that improve nurturing, enquiry follow-up, referral conversion, repeat engagement and post-purchase customer engagement.</li><li>Partner with Sales, Operations and agencies to ensure campaigns are executable, offers are clear, leads are routed effectively and showroom or digital teams are aligned on campaign mechanics.</li><li>Manage marketing analytics, budget tracking, campaign reporting and agency deliverables, ensuring marketing spending is linked to measurable traffic, leads, conversion, sales and margin contribution.</li></ul></div> 

<div>
Required skills to be successful 
<ul><li>Strong experience in marketing strategy, annual planning and campaign management across digital, social, search, CRM, marketplace and offline channels.</li><li>Proven performance marketing capability with hands-on understanding of lead generation, funnel optimization, media ROI, cost per lead and cost per acquisition.</li><li>Strong understanding of customer acquisition, CRM journeys, customer segmentation, lifecycle marketing and digital conversion.</li><li>Ability to manage agencies, media budgets, creative development, campaign calendars and performance reporting.</li></ul></div> 


About the team 
Automall is part of Al-Futtaim Automotive and operates within a dynamic used-car retail environment. The business is evolving from a core used-car retail and trade model into a broader used-car ecosystem, with growth opportunities across digital channels, export, non-GCC specification sales, referral programmes, insurance-linked customer acquisition and strategic partnerships. 
The role will work in a matrix environment across Automall Sales, Buying, Pricing, Operations, Digital, CRM, Finance, Legal, Blue, Orient Insurance, external agencies and partnership stakeholders. The team is commercially focused, fast-paced and highly collaborative, with a strong emphasis on measurable marketing outcomes and customer acquisition. 

<div>
What equips you for the role 
<ul><li>Degree-level qualification in Marketing, Business, Commerce, Digital Marketing, Communications or a related discipline.</li><li>Minimum 10+ years of relevant marketing experience, ideally with strong exposure to performance marketing, customer acquisition, campaign strategy and commercial marketing.</li><li>Experience leading marketing plans that directly support sales, leads, conversion, digital engagement and revenue outcomes.</li><li>Automotive, used cars, retail, marketplace, e-commerce, financial services or consumer digital experience would be highly preferred.</li><li>Practical understanding of UAE automotive, mobility, retail, digital marketplaces, social media, paid media and CRM-led customer journeys would be an advantage.</li><li>Ability to balance brand thinking with performance discipline, data-led decision making and fast-paced campaign execution.</li><li>Comfortable working in a matrix environment, managing ambiguity and constructively challenging agencies and stakeholders to improve outcomes.</li><li>Strong stakeholder management skills with the ability to influence Sales, Digital, CRM, Finance, Operations and external partner teams.</li><li>Excellent written, verbal and presentation skills with a data-led, customer-focused and outcome-driven approach.</li><li>Commercial mindset with the ability to link marketing activity to sales outcomes, stock movement, conversion and revenue contribution.</li></ul></div> 
About Al-Futtaim Automotive 
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. 
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world&rsquo;s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM. 
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial &amp; construction equipment. 
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.</div>

Senior Marketing Manager

Nevertiti star tr

Job Overview Nevertiti Star Trading, a dynamic Dubai-based company specialising in the trading and distribution of diverse product categories, is seeking a proactive and results-oriented Marketing &amp; Sales Executive to join our team. This is a full-time position based in Dubai, United Arab Emirates. We are committed to quality, reliability, and building strong client relationships to deliver efficient supply solutions across the UAE market. The ideal candidate will be instrumental in developing and executing marketing strategies, driving sales growth, and expanding our client base. Responsibilities * Develop and implement comprehensive marketing and sales strategies to achieve company objectives. * Identify and pursue new business opportunities through market research, networking, and lead generation. * Build, manage, and maintain strong, long-lasting relationships with new and existing clients. * Conduct market analysis to identify industry trends, competitor activities, and potential areas for growth. * Prepare and deliver compelling sales presentations, proposals, and quotations to prospective clients. * Negotiate contracts and close agreements to maximise profitability. * Collaborate with internal teams to ensure a seamless and high-quality service delivery for clients. * Meet and exceed monthly and quarterly sales targets. * Represent the company at industry events, trade fairs, and conferences to promote our products and services. Qualifications * Proven experience in a marketing, sales, or business development role, preferably within the trading or distribution sector. * Excellent communication, negotiation, and interpersonal skills. * A strong understanding of sales principles and marketing techniques. * Demonstrable ability to build rapport and foster strong client relationships. * Self-motivated and results-driven with a proven track record of achieving sales targets. * Proficiency in Microsoft Office Suite and experience with CRM software is advantageous. * A bachelor's degree in Business, Marketing, or a related field is desirable. * Must have a strong command of English; knowledge of Arabic is a plus.

Marketing & Sales Executive

# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search

Verto

<div><h1 class="jobSectionHeader">About Verto</h1>
At Verto, we're on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we're committed to bridging the gap between emerging and developed markets and fostering global economic growth.
What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn&rsquo;t determine your success or ability to scale. We're creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
We're not alone in realising this crucial need; we're backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBCs list of fastest growing UK companies, the Deloitte Fast 50 and Sifted&rsquo;s fastest-growing UK tech companies, we are building a seamless cross-border payment future.
Join us as we continue to grow and transform global finance.<h1 class="jobSectionHeader">
Role Overview</h1>
We are seeking a strategic and results-driven Growth and Marketing Manager to spearhead customer acquisition, engagement, and retention efforts across the UAE. In this pivotal role, you will build a strong local brand presence, launch high-impact campaigns, and drive measurable B2B growth. By identifying new market opportunities and leveraging your deep digital marketing expertise, you will play a central role in advancing Verto&rsquo;s mission to become the leading cross-border payments partner in the region.<h1 class="jobSectionHeader">
What You&rsquo;ll Be Doing</h1><ul><li>
Drive robust B2B customer acquisition by developing and executing targeted lead generation strategies, clearly defining audiences, messaging, and optimal channel mixes.</li><li>
Optimize customer acquisition cost (CAC), conversion rates, and overall marketing ROI through data-driven decision-making, continuous testing, and deep channel performance analysis.</li><li>
Partner closely with the Sales team to design and execute highly effective Account-Based Marketing (ABM) campaigns targeting key strategic prospects and high-value accounts.</li><li>
Collaborate with the central global marketing team to activate paid media campaigns, ensuring local marketing activities are data-driven and commercially focused.</li><li>
Establish and aggressively scale Verto's local market presence in the UAE through strategic PR, thought leadership, local industry events, and brand partnerships.</li><li>
Develop compelling, region-specific content tailored to the UAE, including customer success stories, market trend reports, white papers, and sales enablement materials.</li><li>
Identify and cultivate strategic marketing partnerships with local industry associations, fintech partners, and relevant business organizations to expand Verto's reach.</li><li>
Work alongside the Retention Lead to launch initiatives that strengthen customer engagement, loyalty, and advocacy throughout the entire customer lifecycle.</li><li>
Track, analyze, and rigorously report on campaign performance, taking direct responsibility for significantly increasing the number of active UAE customers within your first 6-12 months.</li></ul><h1 class="jobSectionHeader">
What You Need</h1><ul><li>
Minimum of 5 years of experience in growth marketing, with a proven track record of driving measurable customer acquisition through data-driven marketing strategies.</li><li>
Deep, practical understanding of the UAE market, encompassing both traditional and digital B2B marketing landscapes.</li><li>
Hands-on proficiency with modern marketing automation and product analytics tools such as HubSpot, PostHog, and major social media platforms.</li><li>
Exceptional analytical skills with the ability to accurately interpret performance data, identify actionable trends, and continuously refine campaign strategies.</li><li>
Excellent communication and storytelling abilities to craft compelling, high-converting messaging tailored for diverse B2B audiences.</li><li>
High agility and the organizational capacity to manage multiple high-stakes projects simultaneously in a fast-paced environment while maintaining sharp attention to detail.</li><li>
A Bachelor&rsquo;s degree in Marketing, Business Administration, or a closely related field.</li></ul><h1 class="jobSectionHeader">
Best If You Have</h1><ul><li>
A strong background in marketing scalable SaaS platforms, particularly in B2B environments.</li><li>
Direct experience navigating the fast-paced, high-agility environment of a rapidly expanding start-up or scale-up.</li><li>
Previous exposure to the FinTech or cross-border payments sector, understanding the nuances of financial product marketing.</li></ul><h1 class="jobSectionHeader"> 
Life At Verto</h1><h1 class="jobSectionHeader">
Perks</h1><ul><li>
Insurance paid by the company</li><li>
Health and wellness benefits (with specific added benefits depending on the location of the role)</li><li>
Yearly salary review based on inflation, personal and business performance</li><li>
Access to entire Udemy&rsquo;s library</li><li>
Budget for professional development courses</li><li>
Work-From-Anywhere policy for certain durations</li><li>
Integration programme (opportunity to work from our global offices)</li><li>
Regular team social events</li><li>
Pension scheme (depending on the role location)</li><li>
Flexible work arrangements</li><li>
Exposure to work with globally distributed teams</li><li>
Location specific benefits like car lease policy, cycle to work, gym membership, etc.</li></ul><h1 class="jobSectionHeader">
You&rsquo;ll Fit Right In If You</h1><ul><li>
Love asking &ldquo;why?&rdquo;</li><li>
Value solving problems over just completing tasks</li><li>
Understand sync vs. async communication practices</li><li>
Thrive in ambiguity and change</li><li>
Actively seek feedback</li><li>
Prioritise impact over activity</li><li>
Are fun to work with - we love good humour!</li></ul><h1 class="jobSectionHeader">
Culture</h1><ul><li>
Our Core Values: These values reflect our focus, energy, and shared expectations.<ul><li>
Champion the Mission: We are driven by curiosity and belief to solve global cross-border payment challenges.</li><li>
Be the Best: We are open, take calculated risks, focus on results, and excel in our work.</li><li>
Work as One: We transparently share failures and successes.</li><li>
Go the Extra Mile: We deliver beyond expectations and achieve the impossible.</li><li>
Customer First: We creatively solve problems and boldly design better experiences for customers.</li><li>
Run with It: We are determined, embrace challenges, own tasks, act swiftly, and deliver results.</li></ul></li><li>
Industry Competitive Compensation &amp; Benefits: We reward employees for their value to the business with competitive compensation and benefits across all locations. This includes performance-based salary reviews, comprehensive health and wellness benefits, generous paid time off, and flexible working arrangements to support your career and life.</li></ul><h1 class="jobSectionHeader">
Diversity &amp; Inclusion at Verto</h1>
Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.</div>

Growth & Marketing Manager

SMS Realty

# Digital Marketing Manager (Remote)&ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentPay: AED1,500.00 - AED3,000.00 per monthWork Location: Remote

Digital Marketing Specialist

Date posted: August 6, 2026Job description:# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In personWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search _ freelancer

Explore 183+ Marketing in United Arab Emirates this August. Find roles across top companies and apply now to boost your career.