marketing lead

Sowears

Head of MarketingLocation: Karachi, PakistanDepartment: MarketingReports to: CEO, COO &amp; BoardType: Full Time | Leadership RoleAbout SowearsSowears is a fast-growing modest fashion brand operating across e-commerce and physical retail. With eight retail stores and a rapidly scaling digital presence, Sowears has built a loyal regional and international customer base through strong influencer marketing, product quality, and community-driven engagement.As the brand evolves, Sowears is entering its next phase of structured, institutional brand building. The company is investing in deeper offline presence, premium brand positioning, disciplined marketing strategy, and scalable multi-channel growth.We are seeking a high-caliber Head of Marketing to lead this transformation and institutionalize our marketing function.Role OverviewThe Head of Marketing will be responsible for the end-to-end marketing strategy and execution across offline brand building, influencer marketing, and performance marketing.This role is both strategic and executional. The candidate must independently drive marketing initiatives with minimal supervision while building structured processes, managing internal teams, and delivering measurable growth.Approximately:<ul><li>50% Offline events, collaborations, activations, store/product launches events, etc.</li><li>20% to 25% Brand building strategy and positioning</li><li>15% Influencer marketing leadership</li><li>15% Performance marketing leadership</li></ul>Key Responsibilities1. Offline Brand Building &amp; Events Leadership &ndash; Approximately 50%Own and execute all offline marketing initiatives across markets.Responsibilities include:<ul><li>Plan and execute regular on-ground brand activations</li><li>Identify and secure collaborations with complementary brands and communities</li><li>Lead participation in exhibitions, festivals, trade events, and fashion showcases</li><li>Conceptualize and execute pop-ups and experiential marketing initiatives</li><li>Develop annual offline activation calendar with budget and ROI tracking</li><li>Build structured SOPs for event execution and post event reporting</li><li>Lead all store launch marketing including:</li></ul>o PR and influencer invite managemento Launch day event planning and executiono Visual merchandising alignmento Customer engagement activities<ul><li>Measure impact of offline campaigns on brand awareness, store traffic, and sales uplift</li><li>Build partnerships with mall operators, event agencies, and PR networks</li></ul>The candidate must be capable of independently delivering professional, premium, well-organized events aligned with Sowears&rsquo; brand identity.2. Strategic Brand Building &ndash; Approximately 20% to 25%Elevate Sowears from a fast-growing brand to a structured, premium, regional fashion brand.Responsibilities include:<ul><li>Define and refine brand positioning and messaging</li><li>Develop brand book and marketing guidelines</li><li>Ensure consistency across online, offline, and retail channels</li><li>Lead campaign conceptualization for major seasonal collections</li><li>Align product launches with storytelling and strategic communication</li><li>Build long term brand equity roadmap</li><li>Strengthen community engagement initiatives</li><li>Establish brand KPIs such as awareness, recall, engagement, and brand perception</li></ul>This role requires a strong understanding of fashion brand architecture and consumer psychology in modest fashion markets.3. Influencer Marketing Leadership &ndash; Approximately 15%Sowears has grown significantly through influencer marketing. This function must now be institutionalized.Responsibilities include:<ul><li>Lead and manage the influencer marketing team</li><li>Develop structured influencer strategy across local and international markets</li><li>Build tiered influencer framework including celebrity, macro, mid, and micro creators</li><li>Ensure ROI tracking and performance evaluation of influencer campaigns</li><li>Manage long term brand ambassador relationships</li><li>Negotiate contracts and collaboration structures</li><li>Align influencer campaigns with brand positioning</li><li>Explore international influencer expansion strategy</li></ul>The candidate must bring experience in scaling influencer marketing in a structured and ROI driven manner.4. Performance Marketing Oversight &ndash; Approximately 15%While an in house team handles day to day execution, the Head of Marketing will provide strategic direction and leadership.Responsibilities include:<ul><li>Oversee Meta, Google, TikTok, and other paid channels</li><li>Review performance metrics including CAC, ROAS, LTV, and conversion rates</li><li>Align performance marketing with brand campaigns and launches</li><li>Optimize media budget allocation across markets</li><li>Ensure structured reporting cadence and performance dashboards</li><li>Drive experimentation and creative testing framework</li><li>Improve attribution modelling and funnel optimization</li></ul>The candidate must understand performance marketing deeply enough to lead, challenge, and elevate the team.Leadership Responsibilities<ul><li>Build and lead a high performance marketing organization</li><li>Set monthly, quarterly and annual marketing targets</li><li>Manage marketing budgets with financial discipline</li><li>Establish SOPs, reporting frameworks, and KPI tracking</li><li>Hire, mentor, and develop team members</li><li>Present marketing performance to CEO and leadership team</li><li>Drive cross functional alignment with retail, e-commerce, product, and operations teams</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field</li><li>Minimum 8 years of relevant marketing experience</li><li>Proven experience in fashion, lifestyle, or e-commerce brand</li><li>Strong offline event execution background</li><li>Demonstrated experience in influencer marketing management</li><li>Strong understanding of digital performance marketing</li><li>Experience managing teams and marketing budgets</li><li>Strategic thinker with execution excellence</li><li>Excellent communication and presentation skills</li><li>Strong organizational and project management skills</li></ul>Preferred Qualifications<ul><li>Experience in fashion or regional fashion brands or experience in related tech startups</li><li>Experience operating in Pakistan or International markets</li><li>Prior experience managing both retail and/or e-commerce marketing</li><li>Experience building brand from growth phase to institutional stage</li></ul>Compensation &amp; Benefits<ul><li>Attractive and competitive salary package</li><li>Annual performance bonus</li><li>Employee Share Option Scheme participation with meaningful allocation</li><li>Medical insurance for employee and immediate family</li><li>Standard statutory benefits as per Pakistan labor law</li><li>Opportunity to build and lead a regional fashion brand</li></ul>Application Question(s):<ul><li>Do you have at least 8 years of leading marketing function, including time spent at a fashion, lifestyle, retail, or e-commerce brand?</li><li>Have you independently planned and executed offline marketing initiatives such as brand activations, exhibitions, store launches, or events?</li><li>Do you have experience building and managing influencer marketing strategies and teams?</li><li>Are you available to work from SITE Area HQ, Karachi and travel frequently for store launches, events, and brand activations across Pakistan?</li><li>Have you previously worked with a fashion, fashion, or lifestyle brand in Pakistan?</li><li>Do you hold a Bachelor's degree in Marketing, Business, Communications, or a related field?</li><li>Have you directly managed a marketing team of at least 4 people?</li></ul>Work Location: In person

Head of Marketing

10Pearls

<div>Company Overview
10Pearls is a global, purpose-driven AI-Native digital engineering partner helping businesses re-imagine, &lrm;digitalize, and accelerate. As an end-to-end digital technology partner, 10Pearls helps businesses create future-proof, &lrm;transformative &lrm;digital products that leverage emerging technologies. &lrm;10Pearls' clients &lrm;include Global 2000 enterprises, high growth mid-size &lrm;businesses, and some of the most exciting &lrm;start-ups from industries like healthcare, fintech, &lrm;energy, education, &lrm;real estate, retail, and hi-tech. &lrm;Headquartered in the Washington DC metro area, 10Pearls has product engineering and &lrm;software development centers in North America, Latin America, Europe, and South Asia. To learn more, visit https://10pearls.com. 
 
Role
We are looking for a strategic Marketing Manager who will be both the storyteller and brand ambassador for 10Pearls. This role expands beyond tactical execution, we need a player coach would will be able to shape the company&rsquo;s brand narrative, driving visibility across key markers and translating out technology expertise into compelling needs that's resonate with our clients and partners. Applicants with in Agencies or with MNC or Tech Industry would have an added advantage. 
 
Responsibilities<ul><li>
Refine 10Pearls brand identity and voice across all channels, ensuring consistency, authenticity, and strategic alignment with business goals.</li><li>
Position 10Pearls as a trusted innovation partner through storytelling, thought leadership, and content that demonstrates impact and expertise.</li><li>
Develop an integrated marketing strategy (digital, content, events, and partnerships) that supports lead generation, talent acquisition, and brand equity.</li><li>
Serve as a brand ambassador, representing 10Pearls at industry events, conferences, and media opportunities.</li><li>
Partner with in-house performance marketing team to support marketing initiatives, from campaign planning to performance tracking, ensuring initiatives are data-informed and aligned with growth objectives.</li><li>
Partner with creative, content, and design teams to produce high-quality assets and experiences</li><li>
Collaborate with business development and client teams to create compelling proposal content, case studies, and client success stories.</li><li>
Ensure the 10Pearls website and digital platforms effectively communicate the brand story, capabilities, and differentiators.</li><li>
Track and report key marketing KPIs (ROI, funnel performance, engagement metrics) to guide strategy and decision-making.</li><li>
Monitor global market and industry trends, identifying opportunities to position 10Pearls ahead of the curve.</li><li>
Mentor and guide marketing team members to foster creativity, innovation, and excellence.</li><li>
Managing branding &amp; corporate communications in line with the company brand and values</li><li>
Managing all marketing campaigns on a company-wide level (internal &amp; external) along with documentation and reporting</li><li>
Managing research of overall marketing ideas in line with the company brand and values and based on a comprehensive understanding of the organization</li><li>
Maintain a relationship with industry professionals, publication houses and and have them attend 10P events</li><li>
Represent 10Pearls at industry events for company services promotion, recruitment activities and other events</li><li>
Guide and collaborate with design and content team to create marketing collateral like brochures, standee, flyers and/or any other promotional material</li><li>
Responsible for the management and updating of 10Pearls website</li><li>
Oversee the content for and manage internal newsletter</li><li>
Proactively follow current marketing trends in IT Industry and align organizational marketing activities accordingly</li><li>
Responsible for managing all corporate communications and design of proposals to prospective clients</li><li>
Attend meetings with business development to understand client needs during initial engagements</li><li>
Create marketing newsletters and manage lists of prospects. Target these prospects to deliver promotional materials to them frequently</li></ul> 
Requirements<ul><li>
A variety of academic backgrounds, including marketing, communication, business and other fields. Bachelor&rsquo;s degree in Marketing, Communications, or Business (Masters&rsquo; preferred)</li><li>
Outstanding in verbal/written communication and interpersonal skills</li><li>
At least 6 years of progressive experience in Marketing, with proven success in strategic brand management, content leadership or B2B marketing</li><li>
Strong ability to translate complex technology and service offerings into compelling narratives</li><li>
Strategic thinker with hands-on ability to execute</li><li>
Experience in tech, consulting, or agency environments is highly preferred</li><li>
Exposure to global markets such as US, LATAM, MEA, Europe, UK will be a plus</li><li>
Solid analytical and time management skills</li><li>
Ability to manage cross functional teams</li></ul>
HXJOXVuB5G</div>

Manager Marketing - Afternoon Shift

Snoonu

<div>
 
 🚀 Welcome to Your Next Adventure!
 
 
 
 As a Content Lead at Snoonu, you&rsquo;ll drive large-scale content operations that power our marketplace growth. Sitting within the Commercial Content team, you&rsquo;ll lead a high-performing team of 50+ members, ensuring product catalogs are accurate, optimized, and ready to convert. This role blends leadership, operational excellence, data-driven decision-making, and automation to deliver measurable business impact.
 
 
 
 🛠 What You&rsquo;ll Get Your Hands On
 
 
 
 <ul>
 <li>
 Lead and manage a 50+ member content operations team to deliver high-quality catalog output at scale
 </li>
 <li>
 Oversee end-to-end product content workflows including onboarding, updates, translations, and promotional requests
 </li>
 <li>
 Ensure SLA compliance and optimize case handling performance across content operations
 </li>
 <li>
 Build and maintain structured reports and dashboards to track productivity, turnaround times, and GMV impact
 </li>
 <li>
 Collaborate with merchants and internal commercial teams to align content execution with revenue goals
 </li>
 <li>
 Identify bottlenecks and implement process improvements to increase speed, accuracy, and scalability
 </li>
 <li>
 Drive automation initiatives (data scraping, structured catalog uploads, image optimization workflows) to enhance operational efficiency
 
 
 </li>
 </ul>
 
 🧙&zwj;&male;️ The Magic You Bring
 
 
 
 <ul>
 <li>
 Strong leadership experience managing large operational teams
 </li>
 <li>
 Deep understanding of content operations, catalog management, or marketplace environments
 </li>
 <li>
 Advanced Excel / Google Sheets skills with the ability to translate data into actionable insights
 </li>
 <li>
 Strong analytical thinking with a performance-driven mindset (SLA, GMV, productivity metrics)
 </li>
 <li>
 Ability to balance merchant expectations with internal operational priorities
 </li>
 <li>
 Process-oriented approach with a passion for automation and continuous improvement
 
 
 </li>
 </ul>
 
 ✨ Bonus Points If You Have
 
 
 
 <ul>
 <li>
 Experience building automation tools or working with scraping/image processing workflows
 </li>
 <li>
 Background in marketplace, e-commerce, or high-volume content environments
 </li>
 <li>
 Experience connecting operational performance to revenue metrics (GMV, conversion, sales impact)
 
 
 </li>
 </ul>
 
 Inside Snoonu&rsquo;s Universe
 
 
 
 Snoonu is Qatar&rsquo;s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more &ndash; all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
 
 
 
 The Dream We&rsquo;re Chasing
 
 
 
 To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
 
 
 
 The Quest We&rsquo;re On
 
 
 
 To radically transform how people live by leveraging technology to connect them with endless possibilities.
 
 
 
 Our Everyday Superpowers
 
 
 
 
 👥 Be Customer Obsessed
 
 : &ldquo;Focus on the customer and all else will follow.&rdquo;
 
 
 
 💪 Act with Integrity:
 
 &ldquo;We are honest, ethical, and trustworthy in everything we do.&rdquo;
 
 
 
 🧪 Be Curious and Creative:
 
 &ldquo;We constantly innovate and create solutions to bring a lasting positive impact.&rdquo;
 
 
 
 🏅Lead by Example and Take Ownership:
 
 &ldquo;Be the change you want to see and take ownership.&rdquo;
 
 
 
 🚀 Work Smart and Deliver Results
 
 : &ldquo;You can do more by doing less, better, and faster.&rdquo;
 
 
 
 👨&zwj;💼 It's All About People:
 
 &ldquo;Be a team player; together we are stronger.&rdquo;
 
 
 
 Perks &amp; Worklife Magic At Snoonu
 
 
 
 
 🌐 Global Vibes
 
 &ndash; Collaborate with a worldwide crew.
 
 
 
 🧠 Brain Boosters
 
 &ndash; Learning budgets, access to courses, and tools for your growth.
 
 
 🚒
 
 Builder&rsquo;s Playground
 
 &ndash; Own your tasks, own your path! We&rsquo;re big on autonomy.
 
 
 🏝️
 
 Flexible Time Off
 
 &ndash; We take recharging seriously. Generous leave and wellness policies.
 
 
 🛠️
 
 Agile Everything
 
 &ndash; Scrum isn&rsquo;t a buzzword here. It&rsquo;s how we roll, from product to ops.
 
 
 
 Great Place to Work&reg; Certified
 
 
 
 We&rsquo;re certified as a Great Place to Work&reg;, a recognition that celebrates a culture we&rsquo;ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
 
 
 
 Certified for Excellence
 
 
 
 Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
 
 
 
 Beyond the Code: Giving Back Matters
 
 
 
 We don&rsquo;t just build apps. We&rsquo;re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we&rsquo;re always finding ways to do better&mdash;and we invite you to be a part of that mission.
 
 
 
 Diversity Isn&rsquo;t Just a Buzzword
 
 
 
 At Snoonu, fairness and inclusion are the foundation of everything we do. We&rsquo;re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
 
 
 
 Let&rsquo;s Build the Future Together
 
 
 
 Apply now to join a team where your contributions spark a change and your voice is heard. Let&rsquo;s make some magic together.
 
 
 Stay in the loop&mdash;connect with us on LinkedIn!
</div>

Content Lead

One Click Solution

Position: Social Media ExecutiveLocation: KarachiJob Type: Full-TimeAbout the RoleWe are seeking a proactive and creative Social Media Executive to join our growing team. The ideal candidate will be responsible for managing social media platforms, generating leads, engaging with customers, and supporting digital marketing initiatives to drive business growth.Requirements<ul><li>Bachelor's degree in Marketing, Business Administration, Media Sciences, Communications, or a related field.</li><li>Minimum 1 year of relevant experience in social media management or digital marketing (internships will not be considered).</li><li>Strong communication and interpersonal skills.</li><li>Ability to manage multiple tasks and meet deadlines in a fast-paced environment.</li></ul>Key Responsibilities<ul><li>Manage and handle company social media accounts across designated platforms.</li><li>Create, schedule, and publish engaging content on social media channels.</li><li>Generate and nurture leads through social media and digital marketing activities.</li><li>Communicate with potential and existing customers, addressing inquiries and supporting business development efforts.</li><li>Assist in lead conversion and basic sales support activities.</li><li>Promote company services through social media campaigns and marketing initiatives.</li><li>Monitor content performance and prepare reports based on key metrics.</li><li>Review and approve customer communication templates and response scripts.</li><li>Ensure compliance with company policies, branding guidelines, and platform regulations.</li><li>Support the execution of promotional campaigns and marketing activities.</li></ul>Technical Skills<ul><li>Social Media Management (Facebook, Instagram, TikTok)</li><li>Lead Generation and Lead Nurturing</li><li>Customer Communication &amp; Relationship Management</li><li>Basic Sales &amp; Conversion Support</li><li>Social Media Analytics &amp; Performance Tracking</li><li>Microsoft Excel, Google Sheets, and Microsoft Word</li><li>Ad Budget Planning and Paid Campaign Management</li></ul>Daily Tasks<ul><li>Publish and schedule social media content.</li><li>Generate, manage, and follow up on leads.</li><li>Engage with customers and respond to inquiries.</li><li>Track and analyze social media performance metrics.</li><li>Support lead conversion activities.</li><li>Ensure timely execution of marketing campaigns and promotional activities.</li></ul>Why Join 1Click?<ul><li>Professional growth opportunities</li><li>Collaborative work environment</li><li>Hands-on experience in digital marketing and business development</li><li>Opportunity to contribute directly to company growth</li></ul>Shift TimingsMorning: 10 am - 6 pmMonday - SaturdayPay: Rs50,000.00 - Rs60,000.00 per monthWork Location: In person

Social Media Executive

Shispare

Shispare is looking for a highly motivated and results-driven Senior Growth Executive to drive business growth through lead generation, client acquisition, relationship management, and marketing initiatives.As a key representative of the company, you will act as the face of Shispare in client interactions, networking events, and business discussions. You will be responsible for identifying new business opportunities, building a strong sales pipeline, supporting marketing efforts, and contributing directly to revenue growth.This role is ideal for someone who enjoys connecting with people, building relationships, and creating opportunities that translate into business growth.Key Responsibilities 1- Business Development &amp; Sales:<ul><li>Identify and generate new business opportunities through networking, outreach, referrals, events, and digital channels.</li><li>Build and maintain a strong pipeline of prospective clients.</li><li>Conduct discovery calls, client meetings, presentations, and follow-ups.</li><li>Qualify leads and convert them into business opportunities.</li><li>Support and participate in proposal preparation, negotiations, and deal closures.</li><li>Develop and maintain long-term relationships with clients and partners.</li></ul>2- Marketing &amp; Growth:<ul><li>Support the marketing team and execute growth and marketing initiatives to increase brand awareness and lead generation.</li><li>Collaborate with internal teams to create and promote marketing campaigns.</li><li>Identify new channels and strategies for acquiring potential customers.</li><li>Represent Shispare at industry events, conferences, webinars, and networking opportunities.</li><li>Contribute ideas and initiatives to strengthen the company's market presence.</li></ul>3- Relationship Management:<ul><li>Act as a professional ambassador for Shispare.</li><li>Ensure a smooth transition from lead generation to client onboarding.</li><li>Coordinate with technical, HR, and operations teams to deliver an excellent client experience.</li><li>Maintain regular communication with prospects and existing clients.</li></ul>4- Reporting &amp; Performance:<ul><li>Maintain accurate records of leads, opportunities, and sales activities in CRM tools.</li><li>Track and report on growth metrics, sales activities, and business development efforts.</li><li>Meet or exceed monthly and quarterly growth, lead generation, and revenue targets.</li></ul>Requirements:<ul><li>Bachelor's degree in Business Administration, Marketing, Sales, or a related field.</li><li>3+ years of experience in business development, sales, marketing, client acquisition, or a similar growth-focused role.</li><li>Strong communication, presentation, and negotiation skills.</li><li>Confidence in client-facing interactions and relationship building.</li><li>Understanding of lead generation, sales funnels, and digital marketing concepts.</li><li>Ability to work independently and take ownership of growth initiatives.</li><li>Experience in the IT, software services, or technology industry will be a plus.</li></ul>Compensation &amp; Benefits:<ul><li>Competitive fixed salary</li><li>Commission on successful sales closures</li><li>Performance-based incentives linked to business growth and revenue targets</li><li>Opportunity to work closely with leadership and contribute directly to company growth</li></ul>Application Question(s):<ul><li>Kindly quote your current and expected salary.</li><li>How many years of relevant experience do you have?</li></ul>Work Location: Hybrid remote in Karachi

Sr. Growth Executive

About the RoleOneClick is seeking a dynamic and motivated Social Media Specialist to become part of our growing team. This role is ideal for an individual who is passionate about digital engagement, content creation, and customer interaction. The successful candidate will play a key role in managing our online presence, generating business leads, and supporting marketing initiatives that contribute to organizational growth.Qualification &amp; Requirements<ul><li>Bachelor's degree in Marketing, Business Administration, Media Sciences, Communications, or a related discipline.</li><li>At least 1 year of relevant professional experience in social media management or digital marketing (internship experience will not be considered).</li><li>Excellent verbal and written communication skills.</li><li>Strong organizational abilities with the capacity to manage multiple priorities and meet deadlines.</li><li>A proactive mindset and the ability to work effectively in a fast-paced environment.</li></ul>Key Responsibilities<ul><li>Manage and maintain the company's social media presence across various platforms.</li><li>Develop, schedule, and publish engaging content aligned with brand objectives.</li><li>Identify, generate, and nurture leads through social media channels and digital marketing efforts.</li><li>Engage with prospective and existing customers, respond to inquiries, and support business development activities.</li><li>Assist in lead conversion processes and provide basic support for sales-related initiatives.</li><li>Promote company services through targeted social media campaigns and marketing activities.</li><li>Track content performance and prepare reports using relevant performance metrics.</li><li>Review and approve customer communication templates, messages, and response guidelines.</li><li>Ensure all content and communications adhere to company policies, branding standards, and platform-specific regulations.</li><li>Support the planning and execution of promotional campaigns and other marketing initiatives.</li></ul>Daily Tasks<ul><li>Publish and schedule social media content.</li><li>Generate, manage, and follow up on leads.</li><li>Engage with customers and respond to inquiries.</li><li>Track and analyze social media performance metrics.</li><li>Support lead conversion activities.</li><li>Ensure timely execution of marketing campaigns and promotional activities.</li></ul>Technical Skills<ul><li>Social Media Management (Facebook, Instagram, TikTok)</li><li>Lead Generation and Lead Nurturing</li><li>Customer Communication &amp; Relationship Management</li><li>Basic Sales &amp; Conversion Support</li><li>Social Media Analytics &amp; Performance Tracking</li><li>Microsoft Excel, Google Sheets, and Microsoft Word</li><li>Ad Budget Planning and Paid Campaign Management</li></ul>Why Join 1Click?<ul><li>Professional growth opportunities</li><li>Collaborative work environment</li><li>Hands-on experience in digital marketing and business development</li><li>Opportunity to contribute directly to company growth</li></ul>Location: KarachiJob Type: Full-TimeShift Timings:Morning: 10 am - 6 pm (Monday - Saturday)Pay: Rs50,000.00 - Rs60,000.00 per monthWork Location: In person

Social Media Specialist

Gulf Trading

Job Title: Senior Account Manager &ndash; Digital, ATL &amp; BTLCompany: Gulf Trading Corporation (GTC)Location: KarachiJob Type: Full-timeAbout GTCGulf Trading Corporation (GTC) is a leading distribution and brand management company managing multiple international brands in the fragrance, personal care, and beauty categories. With a growing portfolio of regional and international brands, GTC is looking for an experienced marketing professional who can independently lead brand campaigns across Digital, ATL, and BTL platforms.Job SummaryWe are looking for an experienced Senior Account Manager who has strong hands-on experience in brand strategy, campaign planning, digital marketing, ATL media, BTL activations, retail branding, and on-ground execution.The ideal candidate should be capable of managing multiple brands, leading campaign planning from concept to execution, coordinating with internal teams and external partners, and ensuring that every campaign is delivered with strong brand impact, timely execution, and measurable results.Key ResponsibilitiesLead complete marketing strategy and campaign planning for assigned brands across Digital, ATL, and BTL platforms.Develop 360-degree marketing plans including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional campaigns.Prepare campaign briefs, creative directions, content calendars, activation plans, launch plans, and execution timelines.Work closely with creative, content, media buying, digital, sales, retail, and operations teams to ensure smooth campaign execution.Manage ATL campaigns including billboards, outdoor branding, radio, cinema, print, and other traditional media where required.Manage BTL activities including mall activations, retail visibility, POSM, sampling, store branding, kiosks, events, and consumer engagement activities.Oversee digital marketing campaigns including social media content, paid ads, influencer collaborations, online brand visibility, and campaign reporting.Coordinate with vendors, agencies, production teams, influencers, media partners, malls, and retail partners.Ensure all brand communication is aligned with brand positioning, target audience, campaign objectives, and visual identity.Monitor campaign performance, prepare reports, analyze results, and suggest improvements for future campaigns.Conduct market visits, competitor analysis, retail checks, and consumer trend reviews.Manage campaign budgets, timelines, deliverables, and execution quality.Ensure strong brand presence across modern trade, retail stores, digital platforms, events, and consumer touchpoints.RequirementsMinimum 4&ndash;6 years of relevant experience in account management, brand management, marketing, advertising, or campaign management.Strong experience in handling Digital, ATL, and BTL campaigns.Proven ability to plan and execute 360-degree marketing campaigns.Experience in managing multiple brands, campaigns, vendors, and agencies.Strong understanding of social media, influencer marketing, outdoor media, retail branding, activations, and events.Excellent communication, presentation, negotiation, and coordination skills.Ability to lead projects independently from planning to execution.Strong creative understanding with the ability to write clear briefs and evaluate creative ideas.Must be organized, responsible, deadline-driven, and detail-oriented.Experience in FMCG, beauty, fragrance, personal care, lifestyle, or retail brands will be preferred.Preferred Skills360-degree campaign planningBrand strategy and positioningDigital and social media campaign managementATL and outdoor media planningBTL activation and event executionRetail branding and POSM managementVendor, agency, and influencer coordinationBudgeting and campaign reportingStrong leadership and team coordinationIdeal Candidate ProfileThe ideal candidate should be confident, experienced, and proactive, with the ability to take ownership of brand campaigns and deliver strong execution across all marketing channels. We are looking for someone who understands both strategy and on-ground execution, and can work in a fast-paced brand environment.Share your resume at marketing@gulftradingcorporation.comWork Location: In person

Senior Account Manager – Digital, ATL & BTL

Explore 138+ Marketing lead in Karachi this July. Find roles across top companies and apply now to boost your career.