performance marketing specialist Jobs in Karachi

performance marketing specialist

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DM Clinical Research

<div>We are seeking a results-driven Performance Marketing Lead to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate combines deep platform expertise with a data-driven mindset and a passion for continuous improvement.
DUTIES &amp; RESPONSIBILITIES<ul><li>
Own the strategy, execution, and performance of digital marketing campaigns across Google,</li><li>
Facebook/Meta, and other programmatic platforms.</li><li>
Lead the creation and optimization of high-converting landing pages and campaign experiences.</li><li>
Conduct comprehensive keyword research and oversee implementation of on-page SEO best practices.</li><li>
Monitor, analyze, and report on campaign performance using tools like Google Analytics and ad platform dashboards.</li><li>
Run ongoing A/B and multivariate tests on landing pages, ad creatives, and CTAs to maximize conversion rates.</li><li>
Collaborate with design, content, and product teams to ensure aligned messaging and optimized customer journeys.</li><li>
Maintain and improve SEO health through regular audits, technical fixes, and continuous content updates.</li><li>
Report on KPIs, channel performance, and ROI, providing actionable insights and growth opportunities to leadership</li><li>
Stay ahead of digital marketing trends and identify new growth channels and opportunities.</li></ul>
KNOWLEDGE &amp; EXPERIENCE
Education:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field. Master&rsquo;s preferred.</li></ul>
Experience:<ul><li>
Minimum 3&ndash;5 years of hands-on experience in performance marketing</li><li>
Proven experience leading performance marketing initiatives with a strong track record of driving results</li><li>
Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms</li><li>
Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and best practices</li><li>
Hands-on experience with CMS and landing page builders (e.g., WordPress)</li><li>
Solid understanding of UX principles</li><li>
Skilled in Google Analytics, Tag Manager, and Looker Studio (or similar analytics platforms)</li></ul>
Credentials:<ul><li>
N/A</li></ul>
Knowledge and Skills:<ul><li>
Excellent project management skills and ability to juggle multiple campaigns and priorities</li><li>
Data-driven, detail-oriented, and always optimizing for performance and efficiency</li><li>
Strategic thinking with a growth-focused mindset</li><li>
Strong analytical and problem-solving abilities</li><li>
Excellent communication and presentation skills</li><li>
Collaborative and team-oriented with cross-functional experience</li><li>
Adaptable and comfortable in a fast-paced, evolving environment</li></ul></div>

Performance Marketing Lead

Heetly

This candidate should have qualifications, a minimum of a bachelor&rsquo;s degree and five plus years of leadership experience in digital marketing in a reputable company that supports customers in the USA or global markets. The candidate should possess effective communication skills in spoken and written English, should have following digital marketing related skills and experience.Deep understanding of SCO function:Thorough understanding of SCO function. Able to give direction to Search Engine Optimization (SEO) team and Search Engine Marketing (SEM) membersSocial media marketingThe candidate needs to have a good understanding of all the social media platforms to post content and reach out to an audience. Candidate should understand each platform has its own quirks; the candidate needs to know what works and what doesn&rsquo;t, when and what to post, and how to adjust the tone of your posts to resonate with the different segments of audience that use different platforms. Familiarity within the realm of social media marketing, there are different techniques Digital Marketers can prioritize, including social listening, live-streaming, direct messaging, and hashtagging.Pay-per-click and social media advertisingCandidate should have experience using Digital Marketer&rsquo;s budget includes money for advertising, and candidate have experience where he/she know what and where to spend it for maximum impact. This includes both ad placement in various sites around the web &mdash; through direct advertising or platforms like Google Ads &mdash; as well as social media ads and sponsored posts.Email marketingCandidate should have exposed to email campaigns; sending out effective email campaigns.Marketing analyticsThe candidate should have good understanding of know how to use Google Analytics and other data analysis tools. Their detailed information about where your traffic comes from&mdash;the most attractive keywords, the most popular times of day, and invaluable data on your audience&rsquo;s age, gender, and location breakdown, as well as their interests and the devices they&rsquo;re using to reach youManaging the Content WritersCandidates understand content impact and have experience in leadership in directing content writers in writing company blog, excellent storytelling skills (including writing, editing, and visual storytelling) Candidate should have good communication skills to be able to convey ideas not just clearly, but also use different graphic tools in a way that feels compelling to the people you want to attract. Need to be familiar with and able to navigate the backend of WordPress or a similar CMS.Basic design skillsCandidate can give direction and work with the Graphic Designers or UI/UX Designers, candidate able to perform everyday tasks like selecting and manipulating the images that will appear on the company social media feeds or putting together the layout for an email newsletter. Here, a grasp of basic design skills&mdash;including how to organize information for legibility&mdash;is a huge asset.Project leadershipGiven their involvement in multifaceted digital campaigns, Digital Marketers candidate need to know how to shepherd these projects through multiple phases, across various channels with diverse deliverables, involving the contributions of many other organization.Strategic planningCandidate should be able to have skills to put together a Digital Marketer lays out a multi-phase plan to be deployed over weeks or even months. Knowing how to create marketing strategies that work requires intense planning and a forward, as well as an eye for emerging trends.&mdash;both within their own industry and globally.Job Type: Full-timeEducation:Bachelor's (Required)Experience:Marketing: 3 years (Required)Job Type: Full-timeWork Location: In person

Marketing Lead

Digital Marketing Lead

Naeem Enterprise

Job Title: Sales &amp; Marketing Lead (Retail + E-Commerce) &ndash; Cotton Dimples****Location:** Karachi (On-site with flexibility)**Experience Required:** 4&ndash;5 years (Female candidates preferred)**Industry:** Fashion Retail, E-Commerce, Kidswear / Apparel**Type:** Full-Time---About Us**Cotton Dimples is one of Pakistan&rsquo;s fastest-growing baby &amp; toddler clothing brands, now transitioning into **Designer Wear for Young Ones**. With physical stores in Lahore &amp; Karachi and a strong e-commerce footprint, we are scaling aggressively and looking for a dynamic **Sales &amp; Marketing Lead** who can take our brand to the next level.---Role Overview**We are seeking a **resourceful, creative, and growth-driven female professional** with 4&ndash;5 years of hands-on experience in retail fashion AND e-commerce.The ideal candidate has worked in a **leading retail brand** (e.g., Khaadi, Outfitters, Ideas, Hopscotch, Nishat, Breakout, etc.) and is comfortable operating in a **startup-like, bottom-up environment** where she learns, builds, improves, and leads simultaneously.You must be passionate about **sales generation, branding, content creation, META strategy, influencer marketing, retail activation, and customer experience** &mdash; and fully responsible for increasing Cotton Dimples&rsquo; top line.---Key Responsibilities**## **1. Sales Growth (Primary Responsibility)*** Develop and execute monthly sales plans for online and retail stores* Improve conversion rates across e-commerce, Instagram, and physical outlets* Lead commercial planning: pricing, discounts, seasonal launches* Monitor KPIs: ROAS, CAC, repeat customer rate, AOV, retention---## **2. Digital Marketing &amp; Content Strategy*** Design and run high-performing Meta, TikTok, and Google campaigns* Plan content calendars aligned with the Designer Kidswear positioning* Coordinate photoshoots &amp; video content (Sora/Gemini AI + real shoots)* Liaise with economical freelancers for content creation and graphic design* Manage social media pages, engagement, and paid collaborations---## **3. Brand Building &amp; Customer Experience*** Create customer personas, refine brand positioning, and strengthen identity* Build loyalty through storytelling, CRM, and customer retention strategies* Work with store teams to deliver a premium &ldquo;designer wear&rdquo; in-store experience---## **4. Retail Strategy*** Plan in-store activations, seasonal displays, and visual merchandising* Coordinate with retail managers for monthly footfall and sales targets* Analyze retail KPIs and optimize product placement &amp; inventory flow---## **5. Experiential, ATL &amp; BTL Marketing*** Organize mall activations, pop-ups, daycare partnerships, mom-community events* Plan ATL/BTL campaigns that elevate Cotton Dimples as a designer kidswear brand* Build strong vendor relationships for economical marketing production---## **6. Analytics &amp; Reporting*** Track and report performance of campaigns, store sales, and customer insights* Use tools like Shopify Analytics, Meta Ads Manager, Google Analytics* Produce weekly, monthly, and quarterly dashboards for management---Requirements*** **4&ndash;5 years experience** in marketing/sales at a leading retail &amp; e-commerce brand* Strong understanding of **fashion retail**, **kids apparel**, and **digital marketing*** Ability to handle **brand positioning**, **campaign creation**, and **content direction*** Excellent communication skills and leadership potential* Comfortable working in a **startup environment** &mdash; hands-on, multitasking, proactive* Must be resourceful with contacts for **content creation, influencers, production &amp; marketing vendors*** Strong analytical mindset: ROAS, CAC, funnel optimization, customer insights---What Makes You the Right Fit*** You take ownership* You love building brands from scratch* You learn fast, teach your team, and lift the organization* You understand retail fashion + online performance marketing deeply* You enjoy being part of a brand&rsquo;s transformation* Compensation &amp; Growth* Competitive market salary* Performance-based bonuses tied to sales targets* Opportunity to lead growing teams as Cotton Dimples expands* Fast-track career growth in a creative, high-energy, entrepreneurial environment---How to Apply**Send your **resume**, **portfolio (if any)**, and **social media work samples** to:[cottondimplespk@gmail.com](mailto:cottondimplespk@gmail.com)**Job Type: Full-timeWork Location: In person

Sales & Marketing Lead (Retail + E-commerce)

LOGISTIX EXPRESS PRIVATE LIMITED

Company OverviewLogistix Express is a rapidly scaling cross-border delivery and logistics startup providing end-to-end DDP (Delivered Duty Paid) shipping, consolidation, forwarding, customs handling, and last-mile delivery.With our unique fintech layer &mdash; Tradeflow Credit &mdash; we help businesses expand even with limited cash flow. We are building a global logistics &amp; fintech brand, and this is your chance to join the founding team at the earliest stage.We are hiring a Marketing Founding Member who will lead the entire marketing function &mdash; from strategy to execution. This is not a typical &ldquo;9&ndash;5 marketing role.&rdquo;You will be part of the founding team, shaping the brand, building growth channels, designing campaigns, experimenting with new ideas, and directly influencing the company&rsquo;s trajectory.We are hiring a Marketing Founding Member who will lead the entire marketing function &mdash; from strategy to execution. This is not a typical &ldquo;9&ndash;5 marketing role.&rdquo;You will be part of the founding team, shaping the brand, building growth channels, designing campaigns, experimenting with new ideas, and directly influencing the company&rsquo;s trajectory.Key ResponsibilitiesBrand Building &amp; Positioning<ul><li>Establish Logistix as a modern, reliable, and premium cross-border delivery brand.</li><li>Develop branding assets, tone of voice, content pillars, and messaging frameworks.</li><li>Create consistent, high-quality marketing collateral.</li></ul>Social Media &amp; Digital Strategy<ul><li>Manage official platforms: Facebook, Instagram, TikTok, LinkedIn.</li><li>Create reels, posts, graphics, case studies, and short-form storytelling content.</li><li>Build an organic growth engine around logistics, business tips, and behind-the-scenes operations.</li></ul>Performance Marketing (Optional)<ul><li>Plan and run ad campaigns on Meta &amp; Google (if experienced).</li><li>Track ROAS, cost per lead, and optimize campaigns for quality B2B clients.</li></ul>Content Creation<ul><li>Produce high-quality content such as:</li><li>Reels of container loading &amp; warehouse operations</li><li>Client success stories</li><li>Explainer videos for Tradeflow Credit</li><li>Testimonials &amp; educational posts</li><li>Work with designers, videographers, or shoot content independently.</li></ul>Growth &amp; Customer Acquisition<ul><li>Build lead-generation funnels with the sales team.</li><li>Create campaigns to attract businesses that move products globally.</li><li>Create landing pages, segmented ads, and tailored content for B2B clients.</li></ul>Strategy &amp; Innovation<ul><li>Propose new growth ideas every week.</li><li>Study competitor marketing and identify gaps.</li><li>Experiment with new channels, partnerships, and trends.</li></ul>Founders-Level Ownership<ul><li>Work closely with the CEO to shape marketing direction.</li><li>Build processes, playbooks, and a future marketing team.</li><li>Take high ownership and operate with startup speed.</li></ul>RequirementsExperience &amp; Background<ul><li>1&ndash;4 years of experience in marketing, content creation, or growth roles.</li><li>Experience with startups, logistics, e-commerce, or SaaS is a plus &mdash; but not mandatory.</li><li>Strong interest in building something from scratch.</li></ul>Job Type: Full-timePay: Rs10,000.00 - Rs100,000.00 per monthWork Location: In person

Marketing - Founding Member

Mezrab, Pakistan

Job SummaryMarie Stopes Society is seeking an experienced Manager &ndash; Digital Channels to lead and manage all digital growth and online engagement initiatives. The role is responsible for strengthening online presence, driving engagement, managing digital platforms, and supporting marketing events, with a strong focus on performance, visibility, and lead generation.Key Responsibilities<ul><li>Lead and manage social media platforms (Facebook, Instagram, LinkedIn, etc.)</li><li>Develop and execute digital marketing strategies and campaigns</li><li>Oversee SEO, website content, and Google Ads campaigns</li><li>Manage and optimize Google My Business (GMB) listings and online reputation</li><li>Monitor digital performance and prepare analytics reports</li><li>Oversee digital content creation, including visuals and videos</li><li>Support planning and execution of marketing and promotional events</li><li>Ensure consistent brand representation across all digital channels</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Media Studies, IT, Business, or a related field (Master&rsquo;s preferred)</li><li>5+ years of experience in digital marketing and campaign management</li><li>Strong knowledge of SEO, Google Ads, Google My Business, and social media platforms</li><li>Experience with Canva, Adobe Photoshop, or similar tools</li><li>Strong leadership, communication, and analytical skills</li><li>Candidates with a blended background in IT, business, and creative fields will be strongly preferred</li><li>Preference will be given to candidates with educational qualifications from top-tier local or international universities</li></ul>MSS is an equal opportunity employer. We are committed to safeguarding and promoting the welfare of children and adults at risk, and we expect all staff and partners to adhere to our safeguarding policiesJob Type: Full-timePay: Rs300,000.00 - Rs400,000.00 per monthWork Location: In person

Digital Channels Manager

Scents N Stories

About the RoleScents N Stories is looking for a dynamic, creative, and strategic Social Media &amp; PR Lead to elevate our brand presence across digital platforms and strengthen our public image. This role requires someone who can blend creativity with strategy, lead campaigns end-to-end, and ensure that our brand voice is consistent, engaging, and impactful.Key ResponsibilitiesSocial Media Management<ul><li>Develop and implement monthly social media calendars aligned with brand goals.</li><li>Manage all social media platforms Facebook, Instagram, TikTok, Snapchat, LinkedIn, etc. with a strong understanding of platform-specific trends.</li><li>Create and review high-quality written, visual, and video content.</li><li>Lead content shoots with models, influencers, and internal teams.</li><li>Plan and execute paid campaigns to boost reach and conversions.</li><li>Respond to audience queries, comments, and messages to maintain engagement.</li><li>Monitor analytics weekly and monthly to assess performance and optimize content.</li></ul>Public Relations &amp; Brand Communication<ul><li>Build and maintain relationships with media outlets, bloggers, and influencers.</li><li>Draft and distribute event announcements, and PR articles.</li><li>Manage brand reputation and ensure timely communication during crises or sensitive situations.</li><li>Represent the brand at events, launches, and exhibitions.</li></ul>Influencer &amp; Collaboration Management<ul><li>Identify, negotiate, and collaborate with influencers and celebrities.</li><li>Handle all PR gifting, product send-outs, and partnership activities.</li><li>Track influencer performance, ROI, and deliverables.</li></ul>Campaign Planning &amp; Execution<ul><li>Brainstorm and execute creative ideas for brand awareness, sales campaigns, seasonal promotions, and product launches.</li><li>Work closely with the design and product team to ensure brand stories are communicated effectively.</li><li>Measure campaign success and prepare detailed performance reports.</li></ul>Team Leadership<ul><li>Guide and mentor social media associates, content creators, and interns.</li><li>Coordinate with videographers, photographers, and designers.</li></ul>Experience:<ul><li>3+ years of experience in social media, PR, or digital marketing roles.</li><li>Strong understanding of digital trends, algorithms, and brand storytelling.</li><li>Experience in PR outreach and influencer marketing.</li><li>Excellent writing, communication, and presentation skills.</li><li>Strong command over content creation concept direction, ideas, scripts, and captions.</li><li>Ability to work under pressure and manage multiple deadlines.</li><li>Creativity, attention to detail, and a passion for beauty/fragrance brands are a plus.</li></ul>Qualification:Bachelor&rsquo;s degree in Marketing, Mass Communication, PR, or a related field.Job Type: Full-timeWork Location: In person

Social Media & PR Lead

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