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HR Ways

About the job Senior Marketing LeadAbout the job: Senior Marketing LeadClient company introduction:About Company:The enterprise SaaS platform powering faster, smarter, and more profitable used equipment sales.&#65279;Job Description:We are specifically looking for someone with experience in both small and large organizations, ideally within the technology sector. A strong background in B2B and SaaS marketing is essential, as is the ability to lead cross-functional collaboration across product, sales, and leadership teams. The candidate will be responsible for managing all areas of the marketing mix, including public relations, digital and social campaigns, corporate events, performance marketing, and complete campaign life cycles. They will also be expected to set and monitor KPIs, take ownership of marketing budgets, and identify new growth opportunities across platforms and channels.Job Description &amp; Key Responsibilities:<ul><li>Develop and execute a comprehensive marketing strategy across digital, social, PR, events, and performance channels to drive traffic, leads, and conversions.</li><li>Lead demand generation using Account-Based Marketing, SEO, SEM, paid media, email, events, and referral programs.</li><li>Create high-quality content (blogs, ad copies, organic posts) that resonates with target audiences and elevates company's brand presence.</li><li>Own and manage the full marketing funnel from website optimization and paid campaign management to lead nurturing and analytics.</li><li>Analyze KPIs and ROI using analytics tools; leverage insights to iterate, improve, and scale growth initiatives.</li><li>Build and manage the marketing tech stack (HubSpot, automation tools, analytics, testing platforms) for maximum efficiency and scalability.</li><li>Collaborate cross-functionally with sales, product, and leadership teams to align marketing with business goals.</li><li>Oversee agencies, freelancers, and budgets to deliver measurable outcomes.</li><li>Stay ahead of industry trends, competitor activities, and emerging technologies to maintain a leading position as a market leader.</li><li>Foster a culture of experimentation, innovation, and data-driven decision-making.</li></ul>Key Skills / Experience and Qualifications:<ul><li>8+ years of marketing experience, including 3+ years in a leadership role.</li><li>Proven track record in B2B marketing, preferably within SaaS, online marketplaces, or technology companies.</li><li>Expertise in performance marketing (SEO, SEM, paid campaigns), demand generation, and brand building.</li><li>Strong copywriting and storytelling skills for multi-channel campaigns.</li><li>Proficient in analytics and data-driven decision-making to optimize campaigns and performance.</li><li>Hands-on experience with HubSpot (or similar CRM/automation tools) and growth marketing tech stacks.</li><li>Track record of working with small &amp; large organizations.</li><li>Strategic and execution-focused leader who can manage ambiguity, lead teams, and deliver results.</li><li>Experience managing agencies, freelancers, and cross-functional teams.</li></ul>Portfolio:If available, please provide a link or attach a portfolio showcasing your work.Experience:8+ yearsWork Timings:10:00 AM 7:00 PMWork Mode:Onsite KarachiWork Days :Monday- Friday&#65279;About HR Ways: &#65279;&#65279; &#65279;&#65279;&#65279;About HR Ways: HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs500,000.00 per monthWork Location: In person

Senior Marketing Lead

The BranPac

We are seeking a highly skilled Performance Marketing &ndash; Lead who can manage and optimize paid advertising campaigns on the Google Ads platform. This involves developing strategies, creating and managing campaigns, analyzing performance, and reporting on results to improve online visibility and drive qualified traffic to websites.Key Responsibilities:&middot; Campaign Management: Setting up, managing, and optimizing Google Ads campaigns (Search, Display, Shopping, Video).&middot; Keyword Research: Identifying relevant keywords and phrases to target for maximum reach and effectiveness.&middot; Ad Copywriting: Writing compelling ad copy that attracts clicks and conversions.&middot; Landing Page Optimization: Ensuring landing pages are well-designed and optimized for conversions.&middot; Performance Analysis: Monitoring campaign performance using Google Analytics and other tools, tracking key metrics like click-through rate (CTR), cost-per-acquisition (CPA), and conversion rate.&middot; Reporting: Build and interpret performance reports using tools like Google Ads Dashboard, Google Analytics, and Looker Studio to track key metrics (CTR, CPC, ROAS, CPA, etc.).&middot; Budget Management: Allocating and managing advertising budgets effectively.&middot; A/B Testing: Design, execute, and analyze A/B tests on ad creatives, landing pages, and bidding strategies to drive data-backed decisions.&middot; Staying Updated: Keeping up-to-date with the latest Google Ads features, best practices, and industry trends.&middot; Collaboration: Working with marketing teams and other stakeholders to align campaigns with overall business goals.&middot; Meta Ads: Can assist with Meta Ads (Facebook/Instagram) from a technical standpoint, ensuring trouble shooting, data flow integrity and event tracking across platforms.&middot; KPI Monitoring &amp; Forecasting: Track key performance indicators (CTR, CPC, ROAS, CPA, conversions, etc.) to measure success against goals, identify underperformance, and forecast budget and outcome scenarios.&middot; Lead Generation &amp; Qualification: Helping to qualify leads generated through Google Ads to ensure they are a good fit for the sales team.&middot; CRM Integration: Integrating Google Ads with CRM systems to track leads and manage the sales process.&middot; Lead Form Extensions: Utilizing Google Ads lead form extensions to capture leads directly from ads.Skills and Qualifications:&middot; Education &amp; Experience: A bachelors in marketing with a minimum experience of 3 to 5 years in a similar role.&middot; Proficiency in Google Ads: Strong understanding of the Google Ads platform and its features. Proven experience in setting up Google Ads and Manager accounts.&middot; Analytical Mindset &amp; Data-Driven Decision Making: Enthusiastic about exploring data, identifying meaningful trends, and leveraging insights to inform strategic choices and optimize campaign performance.&middot; Communication Skills: Excellent written and verbal communication skills to effectively convey information and recommendations.&middot; Problem-Solving Skills: Ability to identify and resolve issues related to campaign performance.&middot; Creativity: Ability to develop engaging ad copy and creative ad formats.&middot; Project Management: Ability to manage multiple campaigns and deadlines effectively.&middot; Google Analytics: Familiarity with Google Analytics and other relevant tools.&middot; Conversion Tracking and Custom Event Triggers: Should be experienced in setting up conversion events and other triggers (e.g., Add to Cart, View Page, Search) using Google Tag Manager across WordPress, Shopify, and custom-hosted websites, ensuring accurate data collection, performance attribution, and alignment with Google Ads conversion goals.Job Type: Full-timeWork Location: In person

Performance Marketing - Lead

Careem

<div><div>Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region&rsquo;s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.</div><div> 

About the role

We are looking for a passionate and creative Graphic Designer to join our Captain Marketing team. This role is dedicated to creating compelling, clear, and culturally relevant visual communications for Careem&rsquo;s captains. The ideal candidate has the ability to simplify complex messages into visually engaging formats and can design materials that build trust, motivate, and inspire captains across markets.

What you'll do
Design engaging communication materials for captains including videos,posters, flyers, WhatsApp creatives, in-app banners, newsletters, and training content. 
<ul><li>
</li>
Translate campaign concepts into captain-focused designs that are simple, impactful, and easy to understand. 
<li>
</li>
Collaborate with the Captain Marketing, Operations, and Community Engagement teams to ensure all designs reflect the brand while being relevant to the captain audience. 
<li>
</li>
Support with on-ground campaigns, events, and activations by creating merchandise, signage, and event branding. 
<li>
</li>
Ensure design consistency across all touchpoints, while adapting content to local languages and cultural contexts. 
<li>
</li>
<li>Manage multiple projects simultaneously and deliver high-quality outputs within tight deadlines.</li> 
</ul>
What you'll need
Bachelor&rsquo;s degree in Graphic Design, Visual Arts, or related field. 
<ul><li>
</li>
2 - 4 years of experience in graphic design, preferably in marketing or communications. 
<li>
</li>
Strong portfolio with examples of marketing collaterals, campaign creatives, and community-focused design work. 
<li>
</li>
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with tools like Canva, After Effects, or Figma. 
<li>
</li>
Ability to simplify messages into clear visuals, especially for diverse audiences with varying literacy levels. 
<li>
</li>
Strong cultural awareness and sensitivity to design for multilingual and multicultural audiences. 
<li>
</li>
<li>Motion graphics or video editing skills are a plus.</li></ul> 


What we&rsquo;ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
<ul>
<li>Work and learn from great minds by joining a community of inspiring colleagues.</li>
<li>Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.</li>
<li>Explore new opportunities to learn and grow every day.</li>
<li>Work 4 days a week in office &amp; 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)</li>
<li>Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.</li></ul></div></div>

Captain Marketing Lead

<div>
 
 About the Company
 
 
 
 Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region&rsquo;s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
 
 
 
 About The Role
 
 
 
 We are looking for a passionate and creative
 
 Graphic Designer
 
 to join our Captain Marketing team. This role is dedicated to creating compelling, clear, and culturally relevant visual communications for Careem&rsquo;s captains. The ideal candidate has the ability to simplify complex messages into visually engaging formats and can design materials that build trust, motivate, and inspire captains across markets.
 
 
 
 What You'll Do
 
 
 
 <ul>
 <li>
 Design engaging communication materials for captains including videos,posters, flyers, WhatsApp creatives, in-app banners, newsletters, and training content.
 </li>
 <li>
 Translate campaign concepts into captain-focused designs that are simple, impactful, and easy to understand.
 </li>
 <li>
 Collaborate with the Captain Marketing, Operations, and Community Engagement teams to ensure all designs reflect the brand while being relevant to the captain audience.
 </li>
 <li>
 Support with on-ground campaigns, events, and activations by creating merchandise, signage, and event branding.
 </li>
 <li>
 Ensure design consistency across all touchpoints, while adapting content to local languages and cultural contexts.
 </li>
 <li>
 Manage multiple projects simultaneously and deliver high-quality outputs within tight deadlines.
 
 
 </li>
 </ul>
 
 What You'll Need
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Graphic Design, Visual Arts, or related field.
 </li>
 <li>
 2 - 4 years of experience in graphic design, preferably in marketing or communications.
 </li>
 <li>
 Strong portfolio with examples of marketing collaterals, campaign creatives, and community-focused design work.
 </li>
 <li>
 Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with tools like Canva, After Effects, or Figma.
 </li>
 <li>
 Ability to simplify messages into clear visuals, especially for diverse audiences with varying literacy levels.
 </li>
 <li>
 Strong cultural awareness and sensitivity to design for multilingual and multicultural audiences.
 </li>
 <li>
 Motion graphics or video editing skills are a plus.
 
 
 </li>
 </ul>
 
 What We&rsquo;ll Provide You
 
 
 
 We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
 
 
 <ul>
 <li>
 Work and learn from great minds by joining a community of inspiring colleagues.
 </li>
 <li>
 Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
 </li>
 <li>
 Explore new opportunities to learn and grow every day.
 </li>
 <li>
 Work 4 days a week in office &amp; 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
 </li>
 <li>
 Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
 </li>
 </ul>
</div>

Enovous Technologies

Senior Growth &amp; Marketing StrategistWe are looking for a Senior Growth &amp; Marketing Strategist to design and execute data-driven marketing strategies that accelerate customer acquisition, retention, and revenue growth across the EU and US markets. The ideal candidate has strong experience with performance marketing (PPC), email marketing, and social channels (LinkedIn, Twitter/X), with a deep understanding of technology and professional services industries.Key Responsibilities<ul><li>Develop and implement growth strategies tailored to EU and US markets, ensuring cultural and regulatory alignment.</li><li>Plan, launch, and optimize PPC campaigns across Google Ads, Bing, and other ad networks.</li><li>Build and manage email marketing campaigns to drive engagement, nurture leads, and increase conversions.</li><li>Create, schedule, and analyze campaigns on LinkedIn and Twitter/X to boost brand visibility and pipeline generation.</li><li>Partner with sales and product teams to align growth initiatives with company objectives.</li><li>Conduct market research, audience segmentation, and competitor analysis to inform strategy.</li><li>Track, measure, and report on KPIs such as CAC, ROAS, CTR, and conversion rates.</li><li>Continuously test, iterate, and refine strategies to maximize ROI and growth outcomes.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field (Master&rsquo;s preferred).</li><li>7+ years of experience in growth, digital marketing, or demand generation roles within technology or services industries.</li><li>Proven success managing PPC campaigns and paid social ads with measurable ROI.</li><li>Hands-on experience with email automation tools (HubSpot, Mailchimp, Marketo, or similar).</li><li>Strong expertise in LinkedIn Campaign Manager and Twitter Ads.</li><li>Familiarity with GDPR, CAN-SPAM, and data privacy regulations in EU and US.</li><li>Analytical mindset with proficiency in tools like Google Analytics, GA4, and Excel.</li><li>Excellent communication skills with the ability to tailor messaging for different markets.</li></ul>Preferred Skills<ul><li>Experience in account-based marketing (ABM) for B2B.</li><li>Knowledge of SEO and content strategy as part of integrated growth efforts.</li><li>Ability to manage cross-channel budgets and forecast performance.</li></ul>What We Offer<ul><li>Competitive salary and performance-based incentives.</li><li>Opportunity to shape the growth strategy of a global technology &amp; services brand.</li><li>Collaborative, innovative, and growth-focused team environment.</li><li>Flexibility to work with both EU and US market dynamics.</li></ul>Location: HybirdJob Type: Full-timePay: Rs100,000.00 - Rs280,000.00 per month

Senior Digital Marketing & Lead Generation Expert

Arthur Lawrence

Job Description:We are seeking a highly motivated and experienced Email Marketing and Lead Generation Expert to join our team. This role is integral to driving our business growth by identifying potential leads and engaging with them through innovative and effective marketing strategies. If you are a creative, results-driven individual with a passion for digital marketing and lead generation, we want to hear from you!Responsibilities:1.Lead Generation:<ul><li>Identify and source high-quality leads from diverse channels, including online directories, social media platforms, groups, forums, and other relevant online and offline sources.</li><li>Utilize tools and technologies such as LinkedIn Sales Navigator, Apollo, Hunter, and other prospecting tools to build targeted lead lists.</li><li>Monitor industry trends and competitor activities to uncover new lead generation opportunities.</li></ul>2. Email Marketing:<ul><li>Develop and execute cold email campaigns to engage and nurture leads effectively.</li><li>Craft compelling email copy and design templates that align with brand messaging and resonate with target audiences.</li><li>A/B test email campaigns to optimize open rates, click-through rates, and conversion rates.</li></ul>3. Social Media Outreach:<ul><li>Use platforms such as LinkedIn, Facebook, and Twitter to connect with potential leads and build meaningful relationships.</li><li>Participate in relevant groups and forums to establish authority and generate leads.</li><li>Engage with leads through direct messaging and other innovative social outreach methods.</li></ul>4. Performance Analysis:<ul><li>Track and analyze key performance metrics for email campaigns and lead generation activities.</li><li>Generate reports to evaluate the effectiveness of campaigns and provide actionable insights for improvement.</li></ul>5. Collaboration:<ul><li>Work closely with the sales and marketing teams to align lead generation efforts with business goals.</li><li>Share feedback and insights from lead interactions to improve overall marketing strategies.</li></ul>Requirements:<ul><li>Proven experience in email marketing, cold outreach, and lead generation.</li><li>Strong knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, ACTIVE Campaign) and CRM systems.</li><li>Proficiency in using lead generation tools like LinkedIn Sales Navigator, Apollo, and Hunter.</li><li>Exceptional copywriting skills and the ability to create persuasive marketing content.</li><li>Familiarity with social media platforms and their role in lead generation.</li><li>Analytical mindset with the ability to interpret data and make data-driven decisions.</li><li>Excellent communication and interpersonal skills.</li><li>Self-starter with a proactive attitude and the ability to work independently.</li></ul>Preferred Qualifications:<ul><li>Experience in B2B marketing and lead generation.</li><li>Knowledge of automation tools and workflows for email marketing and lead generation.</li><li>Background in digital marketing or a related field.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

EMAIL MARKETING AND LEAD GENERATION EXPERT

Techstack Digital

We're on the lookout for a seasoned LinkedIn Ads Expert to drive lead generation for our brand, Design Stratum, which specializes in designing, branding, websites, and mobile applications. We're open to hiring profiles for full-time, part-time, or contractual basis, but the ideal candidate must have relevant industry experience as a LinkedIn Ads Expert, with a strong background in lead generation for tech services, and we're excited to collaborate with the right professional who can help take our brand to the next level.The position is based at PECHS, Karachi, with a night shift schedule from 9 PM to 6 AM, Monday to FridayResponsibilities<ul><li>Plan, create, and manage LinkedIn Ads campaigns focused on generating qualified B2B leads for design, branding, web, and app development services.</li><li>Conduct audience research to identify and target the right decision-makers, industries, and company sizes.</li><li>Develop ad creatives, messaging, and landing pages aligned with brand tone and campaign goals.</li><li>Monitor and optimize campaign performance through A/B testing, data-driven insights, and conversion tracking.</li><li>Manage campaign budgets and bids to ensure optimal ROI and cost per lead.</li><li>Collaborate with the marketing and design teams to maintain visual and strategic consistency across campaigns.</li><li>Prepare and present performance reports with clear insights, KPIs, and improvement strategies</li><li>Stay updated with LinkedIn Ads trends, algorithm changes, and best practices in B2B lead generation.</li></ul>Required Skills &amp; Qualifications<ul><li>Proven experience as a LinkedIn Ads Specialist/Expert with a focus on lead generation for tech or creative service industries.</li><li>Strong understanding of LinkedIn Campaign Manager, audience segmentation, and remarketing strategies.</li><li>Proficiency in campaign analytics tools (LinkedIn Analytics, Google Analytics, HubSpot, or similar).</li><li>Ability to analyze data, interpret metrics, and make actionable recommendations.</li><li>Familiarity with B2B sales funnels and conversion optimization strategies.</li><li>Excellent communication, reporting, and collaboration skills.</li><li>Experience with other paid media platforms (Meta, Google, etc.) is a plus.</li></ul>Location : PECHS, Shahrae Faisal - KarachiJob Types: Full-time, Part-timePay: Rs100,000.00 - Rs250,000.00 per monthExpected hours: 18 &ndash; 20 per weekApplication Question(s):<ul><li>How many years of experience do you have managing LinkedIn Ads campaigns?</li><li>How many years of experience do you have running LinkedIn Ads for tech or digital service-based companies?</li><li>Do you have experience with other paid media platforms, such as Meta or Google Ads?</li></ul>Work Location: In person

LinkedIn Ads Expert (Lead generation)

Explore 1151+ Marketing lead in Karachi this October. Find roles across top companies and apply now to boost your career.

1151 marketing lead jobs IN Karachi

Senior Marketing Lead

Performance Marketing - Lead

Captain Marketing Lead

Captain Marketing Lead

Senior Digital Marketing & Lead Generation Expert

EMAIL MARKETING AND LEAD GENERATION EXPERT

LinkedIn Ads Expert (Lead generation)