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digital marketing executive Jobs in Karachi

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marketing lead

Sos Hermann Gmenier School

Marketing Lead Expert The MAD Designers Karachi, Pakistan Full-time | On-site Job Description: We are hiring an experienced Marketing Lead Expert to join our team in Karachi. You will lead our marketing efforts, create strategies, and help grow our brand. This role is perfect for someone who understands digital marketing and can deliver results. Job Details: Location: Karachi Working Hours: 9 AM to 5 PM Working Days: Monday to Saturday Employment Type: Full-time Requirements: Strong knowledge of digital marketing strategies Experience with social media marketing (Facebook, Instagram, LinkedIn, Twitter) Familiar with Google Ads, Facebook Ads, and other advertising platforms Understanding of SEO and content marketing Good communication and leadership skills Ability to analyze data and marketing metrics Must have a portfolio showing previous campaigns and results Creative thinking and problem-solving skills Responsibilities: Develop and execute marketing strategies Lead marketing campaigns across different platforms Manage social media accounts and content Plan and run paid advertising campaigns Analyze campaign performance and provide reports Work with the team to create marketing content Research market trends and competitors Generate leads and increase brand awareness Manage marketing budget effectively Guide and mentor junior marketing team members What We're Looking For: A results-driven marketing professional who can take charge, think strategically, and deliver measurable outcomes. If you have a proven track record in marketing and love building brands, we'd love to work with you. How to Apply: Send your CV and Portfolio to: Hello@themadesigners.com Important: Please apply via EMAIL only. Do NOT send inbox messagesJob Type: Full-timeWork Location: In person

Marketing Lead Expert

Unilever

<div>
 
 Unilever is currently hiring for
 
 
 Brand Engagement
 
 
 &amp; Content Lead Lifebuoy
 
 
 
 
 Function
 
 : Marketing
 
 
 
 Scope:
 
 Pakistan
 
 
 
 Location:
 
 Karachi, Pakistan.
 
 
 
 Terms &amp; Conditions:
 
 Full-time
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 
 Category Introduction
 
 
 
 Pakistan&rsquo;s Beauty and Wellbeing is a &euro;225m business and commands the market leadership position in Hair Care. It operates with 6 strong brands (Lifebuoy, Sunsilk, Glow &amp; Lovely, Dove, Ponds and TRESemm&eacute;), 4 of which are power brands for Unilever globally. The business today is supported by one of the most technologically advanced and efficient B&amp;W flagship factories in the PTAB region. With its large consumer base and strong market position, B&amp;W Pakistan is the biggest market in PTAB region and holds clear strategic importance for the region.
 
 
 
 Job Purpose
 
 
 
 Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you are passionate about brand building, innovation, and creating consumer impact within Hair care business, then this role is just for you!
 
 
 
 What Will Your Main Responsibilites Be
 
 
 
 <ul>
 <li>
 End to end demand generation responsibilities will lie with this individual with direct reporting to a brand manager.
 </li>
 <li>
 Lead market development plans.
 </li>
 <li>
 Drive brand penetration, market share and business growth by owning and influencing 6Ps of marketing
 </li>
 <li>
 Lead the cross-functional project team and successfully land the innovations in the market
 </li>
 <li>
 Deploy digital first media strategy to drive business growth on super premium toddler nutrition portfolio
 </li>
 <li>
 Develop an in-depth understanding of the consumers and market
 </li>
 <li>
 Stakeholders: CSP, BD, Finance, Supply Chain, R&amp;D, Media Agency, Medical Marketing. Lead the Cross-Functional team for delivery of projects
 </li>
 <li>
 Campaign Management &amp; communications
 
 
 </li>
 </ul>
 
 Experiences &amp; Qualifications
 
 
 
 
 WHAT YOU WILL NEED TO SUCCEED
 
 
 
 <ul>
 <li>
 A minimum Bachelor&rsquo;s degree is required
 </li>
 <li>
 At least 2-3 years in core marketing is required. Candidates who have experience in similar category /business will have a plus
 </li>
 <li>
 Experienced with managing agencies
 </li>
 <li>
 A demonstrated history of leveraging social first demand creation strategies to achieve significant and measurable outcomes.
 </li>
 <li>
 Demonstrate a comprehensive understanding of consumer needs and the ability to develop strategies that position the brand as a leader across multiple formats, segments and need spaces
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Core aspects underpinning all skills: Rigor, Business Acumen, Analytical Thinking, Creativity, Empathy, and Obsession with brands &amp; consumers. Sense of Aesthetics.
 </li>
 <li>
 Embrace a high growth mindset with a strong love for consumers, shoppers, and customers.
 </li>
 <li>
 Knowledgeable in end-to-end marketing management, able to understand the big picture but also comfortable with details and managing operations.
 </li>
 <li>
 Amiable but assertive in establishing the importance of the portfolio, rallying cross-functional stakeholders to a cause/legacy in the making. Utilize a data-driven approach to make the journey objective for all involved.
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
 </li>
 <li>
 As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
 
 
 </li>
 </ul>
 
 Unilever Behaviours
 
 
 
 <ul>
 <li>
 Care deeply
 </li>
 <li>
 Focus on what counts
 </li>
 <li>
 Stay three steps ahead
 </li>
 <li>
 Deliver with excellence
 
 
 </li>
 </ul>
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

ABM Lifebuoy

Oxford University Press

<div></div><div><div><div><div><div><div><div><h1 class="jobSectionHeader">Marketing Director
</h1></div></div></div></div><div><div><div><div>Location:
Karachi, PK, 74900
</div></div></div></div><div><div><div><div>Salary: Based on skills and experience
</div></div></div></div><div><div><div><div>Division: Education
</div></div></div></div><div><div><div><div>Department: Marketing
</div></div></div></div><div><div><div><div>About the Role

The incumbent will be responsible for the leadership, strategy development, and management of Marketing for OUP to deliver strong commercial outcomes. As a member of the Senior Management Team, s/he will contribute to the long-term success of OUPP.

This is a demanding role, where you will work across functions and geographies, to contribute to the long-term success of OUP Pakistan.

Key responsibilities include:
<ul>
<li>Lead the planning and execution of integrated demand and lead generation campaigns across multiple channels, including digital marketing, social media, and other customer touchpoints</li>
<li>Drive alignment between sales and marketing teams by managing CRM systems, marketing technologies, and data processes that enable effective customer segmentation, lead nurturing, and lifecycle marketing.</li>
<li>Identify, negotiate, and develop strategic brand partnerships to enhance business growth, increase market reach, and support entry into new markets.</li>
<li>Continuously monitor and optimize marketing performance metrics, including contribution to the sales pipeline, direct revenue impact, and return on investment (ROI) of marketing programs.</li>
</ul>
About You

To be successful in this role you should have:
<ul>
<li>A relevant degree or equivalent professional experience within a structured, professionally managed organization, including demonstrated success in leading teams at a senior managerial level.</li>
<li>Proven track record of holding progressively responsible leadership roles, with substantial experience in driving organizational transformation and managing change to achieve improved outcomes.</li>
<li>Strong proficiency in digital tools and data-driven decision-making. Hands-on experience in developing and managing Customer Relationship Management (CRM) systems and marketing automation platforms&mdash;experience with Salesforce Sales Cloud and Marketing Cloud is particularly advantageous.</li></ul> 

</div></div></div></div><div><div>We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
</div></div><div><div><div><div>Job Category: Marketing &amp; Communications</div></div></div></div></div></div></div>

Marketing Director

Tweety Four 7

Location: NIC Karachi Job Type: Full‑Time | Onsite Experience: 1&ndash;2 Years Salary: PKR 75,000 &ndash; 100,000 + Performance IncentivesAbout the RoleWe are looking for a Female Digital Marketing Executive with hands‑on experience in Facebook and Instagram advertising (Meta Ads) to join our growing startup team in Karachi.This role focuses on lead generation, social media marketing, and campaign optimization to help scale a local service platform. The ideal candidate understands performance marketing, lead funnels, and data‑driven campaign optimization.You will work directly with founders in a fast‑paced startup environment, helping drive customer acquisition through digital marketing strategies and paid advertising campaigns.Key Responsibilities<ul><li>Plan, launch, and optimize Facebook &amp; Instagram (Meta) lead generation campaigns</li><li>Manage paid social media advertising budgets and targeting</li><li>Analyze campaign performance including CPL (Cost per Lead), conversion rates, and ROI</li><li>Develop and manage social media content strategies for growth</li><li>Generate and track local leads for service‑based campaigns</li><li>Perform A/B testing on ads, creatives, and targeting</li><li>Monitor campaign analytics and provide performance reports</li><li>Collaborate with founders to improve lead generation funnels and marketing strategies</li></ul>Required Qualifications<ul><li>1&ndash;2 years of experience in digital marketing</li><li>Hands‑on experience with Meta Ads Manager (Facebook &amp; Instagram Ads)</li><li>Strong understanding of lead generation funnels</li><li>Experience analyzing CPL, conversions, and campaign performance metrics</li><li>Creative thinking combined with data‑driven decision making</li><li>Strong English communication and writing skills</li><li>Comfortable working in a startup environment with ownership mindset</li></ul>Preferred Skills<ul><li>Social Media Marketing &amp; Growth Strategies</li><li>Facebook Ads / Instagram Ads Campaign Management</li><li>Performance Marketing &amp; Lead Generation</li><li>Marketing Analytics &amp; Conversion Tracking</li><li>Content Planning &amp; Campaign Optimization</li></ul>Compensation &amp; BenefitsSalary: PKR 75,000 &ndash; 100,000 per month (based on experience)Additional benefits:<ul><li>Performance‑based incentives</li><li>Opportunity to grow with a fast‑growing startup</li><li>Direct collaboration with founders and leadership</li><li>Career growth in digital marketing and performance marketing</li></ul>Job Type: Full-timePay: Rs75,000.00 - Rs100,000.00 per monthWork Location: In person

Digital Marketing Executive (Female) – Meta Ads & Lead Generation

PerksHR

Job Description :Purpose of the Role: To lead and execute comprehensive marketing initiatives that strengthen the fitness club&rsquo;s brand presence, increase membership acquisition and retention, and contribute to sustainable business growth through strategic planning and innovative campaigns.Key Responsibilities (Functional Competencies):<ul><li>Develop and execute marketing strategies and campaigns to grow brand awareness and membership.</li><li>Oversee digital marketing, social media, content creation, email campaigns, and website management.</li><li>Plan, manage, and optimize marketing budgets for campaigns and initiatives.</li><li>Coordinate with internal teams, trainers, and external agencies to deliver integrated campaigns.</li><li>Monitor and analyze campaign performance, providing actionable insights and reports.</li><li>Lead branding efforts to ensure consistent messaging across all platforms.</li><li>Identify new market opportunities and recommend strategies to expand reach</li></ul>Requirements:<ul><li>5 to 7 years of relevant experience</li><li>Strong knowledge of digital marketing, content strategy, and social media management.</li><li>Excellent leadership, communication, and project management skills.</li><li>Ability to analyse data and translate insights into actionable marketing strategies.</li><li>Creative, proactive, and able to work in a fast-paced environment.</li></ul>Pay: Rs450,000.00 - Rs500,000.00 per monthWork Location: In person

Head of Marketing -(PHR/1016/3)

HR Ways

Client Company Introduction: ﻿ The company ﻿empowers brands with emotional commerce and intelligent design solutions, driving business results through creative technology and innovative thinking.﻿﻿Opening: Digital Marketing ManagerJob Descriptions: ﻿*The Digital Marketing Manager﻿ at the company will spearhead the firms digital marketing strategy and execution across internal brands and client portfolios. This role demands a strategic thinker with strong leadership, analytical, and creative capabilities*, capable of making data-driven decisions that deliver measurable results.As a client-facing leader, the Digital Marketing Manager﻿ will manage cross-platform strategies (TikTok, Meta, Amazon, Walmart, Shopify, LinkedIn, and Google), oversee campaign performance, and guide a multidisciplinary marketing team to achieve growth and visibility objectives for both the company and its clients﻿Key Responsibilities1. Strategic Leadership &amp; Digital Growth<ul><li>Develop, implement, and oversee comprehensive digital marketing strategies across all major platforms.</li><li>Align campaigns with corporate and client objectives ensuring measurable ROI and audience engagement.</li><li>Build digital growth plans encompassing SEO, SEM, paid media, content marketing, influencer outreach, and performance tracking.</li><li>Lead digital transformation initiatives for client projects and internal brand positioning.</li></ul>2. Client Relationship &amp; Account Management<ul><li>Serve as the primary client liaison for digital marketing initiatives.</li><li>Translate client goals into strategic campaigns and actionable marketing roadmaps.</li><li>Conduct performance reviews and data-driven presentations for clients and leadership.</li><li>Support business development with marketing insights, proposal contributions, and digital strategy presentations.</li></ul>3. Team Leadership &amp; Mentorship<ul><li>Lead and mentor the digital marketing team fostering a culture of creativity, accountability, and learning.</li><li>Assign objectives and oversee execution across design, content, performance, and analytics teams.</li><li>Drive operational excellence by defining SOPs and ensuring adherence to best practices.</li><li>Recruit, train, and evaluate team members for continuous professional growth.</li></ul>4. Performance Marketing &amp; Analytics<ul><li>Manage high-budget campaigns on Google Ads, Meta, TikTok, Amazon, and LinkedIn platforms.</li><li>Supervise Shopify, Amazon, and Walmart eCommerce performance optimization, including ad strategy, A/B testing, and content optimization.</li><li>Track KPIs such as CTR, CPA, ROAS, and conversion rates and apply insights to optimize outcomes.</li><li>Present monthly analytics dashboards and performance reviews to the executive leadership team.</li></ul>5. Brand, Content &amp; Creative Direction<ul><li>Oversee all digital content creation ensuring consistent storytelling and brand tone.</li><li>Collaborate with creative designers and copywriters to deliver innovative, platform-specific assets.</li><li>Ensure brand messaging aligns across social, website, email, and eCommerce platforms.</li><li>Approve campaign visuals, product banners, and content calendars before execution.</li></ul>6. Innovation &amp; Trend Analysis<ul><li>Stay updated with evolving digital platforms, technologies, and algorithm changes.</li><li>Introduce innovative strategies to leverage new media opportunities (e.g., AI tools, automation, influencer marketing).</li><li>Identify emerging trends relevant to consulting, SaaS, and eCommerce sectors.﻿</li></ul>Qualifications &amp; Experience<ul><li>Bachelors or Masters degree in Marketing, Business Administration, or a related field.</li><li>4+ years of experience in digital marketing, including 3+ years in a leadership or strategic role.</li><li>Proven record of managing large-scale, multi-channel campaigns and client-facing marketing engagements.</li><li>Strong expertise in SEO, PPC, content strategy, and performance marketing.</li><li>Experience with Amazon Seller Central, Walmart Connect, Shopify, and TikTok Ads Manager.</li><li>Excellent leadership, analytical, and presentation skills.</li><li>Proficiency in tools like Google Analytics, Meta Business Suite, SEMrush, Ahrefs, HubSpot, and Data Studio is very important.</li></ul>Core Competencies<ul><li>Strategic Leadership &amp; Decision-Making</li><li>Client Communication &amp; Stakeholder Management</li><li>Multi-Channel Campaign Strategy</li><li>Data-Driven Performance Optimization</li><li>Brand Storytelling &amp; Creative Oversight</li><li>Team Development &amp; Mentorship</li><li>Market Research &amp; Trend Foresight</li></ul>Performance Indicators (KPIs)<ul><li>Campaign ROI and conversion improvement</li><li>Client satisfaction and retention levels</li><li>Growth in social and eCommerce visibility</li><li>Team performance and project delivery consistency</li><li>Revenue contribution from digital channels</li><li>Innovation and adoption of new digital tools</li></ul>﻿Other Details: ﻿﻿Experience: 4+ years ﻿Timing: ﻿1pm-10pm or 11am-8pm ﻿﻿Working Days: ﻿Monday to Friday﻿ ﻿﻿Working Mode: Onsite - Full Time ﻿﻿Salary: Depends on experience/expertise ﻿﻿Location: Karachi, PakistanJob Type: Full-timeWork Location: In person

Digital Marketing Manager

Wolfox Global Technologies

The Digital Marketing Manager﻿ at the company will spearhead the firms digital marketing strategy and execution across internal brands and client portfolios. This role demands a strategic thinker with strong leadership, analytical, and creative capabilities, capable of making data-driven decisions that deliver measurable results.As a client-facing leader, the Digital Marketing Manager﻿ will manage cross-platform strategies (TikTok, Meta, Amazon, Walmart, Shopify, LinkedIn, and Google), oversee campaign performance, and guide a multidisciplinary marketing team to achieve growth and visibility objectives for both the company and its clients ﻿KeyResponsibilities1. Strategic Leadership &amp; Digital Growth: Develop, implement, and oversee comprehensive digital marketing strategies across all major platforms. Align campaigns with corporate and client objectives ensuring measurable ROI and audience engagement. Build digital growth plans encompassing SEO, SEM, paid media, content marketing, influencer outreach, and performance tracking. Lead digital transformation initiatives for client projects and internal brand positioning.2. Client Relationship &amp; Account Management: Serve as the primary client liaison for digital marketing initiatives. Translate client goals into strategic campaigns and actionable marketing roadmaps. Conduct performance reviews and data-driven presentations for clients and leadership. Support business development with marketing insights, proposal contributions, and digital strategy presentations.3. Team Leadership &amp; Mentorship: Lead and mentor the digital marketing team fostering a culture of creativity, accountability, and learning. Assign objectives and oversee execution across design, content, performance, and analytics teams. Drive operational excellence by defining SOPs and ensuring adherence to best practices. Recruit, train, and evaluate team members for continuous professional growth.4. Performance Marketing &amp; Analytics: Manage high-budget campaigns on Google Ads, Meta, TikTok, Amazon, and LinkedIn platforms. Supervise Shopify, Amazon, and Walmart eCommerce performance optimization, including ad strategy, A/B testing, and content optimization. Track KPIs such as CTR, CPA, ROAS, and conversion rates and apply insights to optimize outcomes. Present monthly analytics dashboards and performance reviews to the executive leadership team.5. Brand, Content &amp; Creative Direction: Oversee all digital content creation ensuring consistent storytelling and brand tone. Collaborate with creative designers and copywriters to deliver innovative, platform-specific assets. Ensure brand messaging aligns across social, website, email, and eCommerce platforms. Approve campaign visuals, product banners, and content calendars before execution.6. Innovation &amp; Trend Analysis: Stay updated with evolving digital platforms, technologies, and algorithm changes. Introduce innovative strategies to leverage new media opportunities (e.g., AI tools, automation, influencer marketing). Identify emerging trends relevant to consulting, SaaS, and eCommerce sectors.Qualifications &amp; ExperienceBachelors or Masters degree in Marketing, Business Administration, or a related field.4+ years of experience in digital marketing, including 3+ years in a leadership or strategic role.Proven record of managing large-scale, multi-channel campaigns and client-facing marketing engagements.Strong expertise in SEO, PPC, content strategy, and performance marketing.Experience with Amazon Seller Central, Walmart Connect, Shopify, and TikTok Ads Manager.Excellent leadership, analytical, and presentation skills. Proficiency in tools like Google Analytics, Meta Business Suite, SEMrush, Ahrefs, HubSpot, and Data Studio is very important.Performance Optimization Brand Storytelling &amp; Creative Oversight TeamOther Details: ﻿﻿ Experience: 4+ years﻿Timing: ﻿1pm-10pm or 11am-8pm﻿﻿Working Days: ﻿Monday to Friday﻿﻿﻿Working Mode: Onsite - Full Time﻿﻿Salary: Depends on experience/expertise﻿﻿Location: Karachi, PakistanJob Type: Full-timeApplication Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li><li>Do you have Proven record of managing large-scale, multi-channel campaigns and client-facing marketing engagements?</li><li>Do you have strong expertise in SEO, PPC, content strategy, and performance marketing?</li><li>Do you have experience in TikTok content creation, Amazon/Walmart advertising, and Shopify campaign execution?</li><li>Do you have experience with Amazon Seller Central?</li><li>Do you have experience with Walmart Connect, Shopify, and TikTok Ads Manager?</li></ul>Work Location: In person

Explore 886+ Marketing lead in Karachi this March. Find roles across top companies and apply now to boost your career.

886 marketing lead jobs In Karachi

Marketing Lead Expert

ABM Lifebuoy

Marketing Director

Digital Marketing Executive (Female) – Meta Ads & Lead Generation

Head of Marketing -(PHR/1016/3)

Digital Marketing Manager

Digital Marketing Manager