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digital marketing manager

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Flipdish

<div>At Flipdish, we're turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that's anything but.
<h2 class="jobSectionHeader">
About the Role</h2>

We are looking for an experienced Managed Marketing Lead to take full ownership of Flipdish's Managed Marketing service.

This is a senior, hands-on role for someone who combines strong strategic judgement with deep execution experience. You will be responsible for the performance, profitability, and evolution of the service, while remaining close to the work and building scalable systems that allow the service to grow efficiently.

Initially, the focus will be on reviewing and improving the existing setup, standardising delivery, and automating onboarding and reporting to ensure the service can scale profitably. You will then have the exciting challenge of shaping and expanding Managed Marketing into a broader managed growth offering for Flipdish customers.

This role is well suited to someone who has managed multiple accounts independently, potentially in a freelance or agency environment, and who prefers leverage through automation, AI, tooling, and clear service design rather than building headcount.
<h2 class="jobSectionHeader">
Key Responsibilities</h2>
<h3 class="jobSectionHeader">Service Ownership and Strategy</h3>
<ul><li>Take end-to-end ownership of Flipdish's Managed Marketing service, including performance, customer outcomes, and commercial success</li>
<li>Review the current service, processes, and tooling to identify opportunities to improve scalability, efficiency, and results</li>
<li>Define a clear vision for the role of Managed Marketing within the wider Flipdish ecosystem</li>
</ul><h3 class="jobSectionHeader">Paid Media and Channel Delivery</h3>
<ul><li>Own and oversee PPC performance across multiple customer accounts, primarily Google Ads</li>
<li>Ensure best-in-class account structure, optimisation, budget allocation, and performance monitoring</li>
<li>Evaluate current supporting channels such as Google Business Profile optimisation, Google Analytics and managed SMS</li>
<li>Propose, validate, and support the launch of service extensions, potentially including paid social, social media management, and photography services</li>
</ul><h3 class="jobSectionHeader">Automation, Tooling and Reporting</h3>
<ul><li>Design and implement scalable onboarding workflows for new Managed Marketing customers</li>
<li>Transition customer reporting from manual processes to standardised, automated solutions</li>
<li>Build and maintain reporting dashboards using tools such as Looker Studio, Canva, or similar platforms</li>
<li>Leverage scripts, APIs, and AI tools to manage accounts, reporting, and insights efficiently at scale</li>
</ul><h3 class="jobSectionHeader">Commercial Ownership</h3>
<ul><li>Own the P&amp;L for Managed Marketing, ensuring the service operates profitably and sustainably</li>
<li>Build forecasts and capacity models to support growth planning and decision-making</li>
<li>Partner with finance and leadership to track margins, costs, and service performance</li>
</ul><h3 class="jobSectionHeader">Go-to-Market Enablement</h3>
<ul><li>Define clear ICP criteria and eligibility guidelines for Managed Marketing customers</li>
<li>Create and enforce guidance for commercial teams on which customers are suitable for managed advertising spend and which are not</li>
<li>Support sales and account teams with pricing logic, positioning, and expectation setting</li>
<li>Work with the wider marketing team to increase awareness and adoption of Managed Marketing services</li>
</ul><h3 class="jobSectionHeader">Quality, Standards and Governance</h3>
<ul><li>Define delivery standards, success metrics, and reporting frameworks across the service</li>
<li>Ensure consistent, high-quality execution across all managed accounts</li>
<li>Act as the internal subject-matter expert on B2C managed acquisition and performance marketing</li>
</ul><h3 class="jobSectionHeader">AI, Automation and Leverage</h3>
<ul><li>Apply AI and automation tools to improve performance, efficiency, and ROI across managed accounts</li>
<li>Use automation to reduce manual effort through scripts, APIs, and workflow optimisation</li>
<li>Apply AI-driven insights pragmatically to campaign optimisation, reporting, and service improvement</li>
<li>Exercise strong judgement on where automation adds value and where human oversight is required</li>
</ul><h2 class="jobSectionHeader">What We're Looking For</h2>
<h3 class="jobSectionHeader">Experience</h3>
<ul><li>7+ years experience in performance, growth, or digital marketing</li>
<li>Extensive hands-on PPC experience, particularly Google Ads and META, managing multiple accounts concurrently</li>
<li>Proven experience building scalable systems for campaign management and reporting</li>
<li>Experience designing automated reporting using Looker Studio, Canva, or comparable platforms</li>
<li>Strong commercial awareness, with experience contributing to or owning forecasting, pricing, or profitability decisions</li>
<li>Experience working freelance or in an agency environment managing multiple clients is a strong advantage</li>
<li>Experience working with hospitality, restaurant, or takeaway businesses is highly desirable</li>
</ul><h3 class="jobSectionHeader">Skills and Mindset</h3>
<ul><li>Strategic thinker with a strong bias towards execution</li>
<li>Highly comfortable with systems, automation, and process design</li>
<li>Commercially minded and confident making ROI-driven decisions</li>
<li>Comfortable in rejecting poor-fit customers or unprofitable setups from sales</li>
<li>Pragmatic, independent, and comfortable operating with high autonomy</li>
</ul>
Our expectations:
<ul>
<li>To challenge poor decisions and propose better ways of working.</li>
<li>Constructive challenge is a responsibility.</li>
<li>Prioritising harmony over truth or progress is a failure of responsibility.</li>
</ul><h2 class="jobSectionHeader">Why Join Flipdish</h2>
<ul><li>Own and shape a revenue-generating service with direct impact on customer growth</li>
<li>High-autonomy role with visibility at senior leadership level</li>
<li>Opportunity to build scalable systems rather than manual processes</li>
<li>Work closely with a product-led company deeply embedded in the hospitality industry</li></ul> 


 About Flipdish

We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.

But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses.

Our culture

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that's because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We're a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We're focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don't see an opening just yet, do get in touch and register your interest with us anyway. We'll be in touch as soon as something suitable opens up.

Don't be shy. Apply.

We know that imposter syndrome can be a thing. Don't let it be. We want enthusiastic people from all backgrounds. If you feel like you're up for working with us, get in touch.

We also understand some candidates might need assistance. That's not a problem in the slightest. Just reach out to us, we'd love to hear from you.</div>

Managed Marketing Lead

Strugbits (PVT.) LTD

Job Title: Marketing ManagerJob Overview: We are looking for a dynamic and result-oriented Marketing Manager to lead our marketing department. The ideal candidate will be responsible for developing, implementing, and managing marketing strategies that strengthen brand presence, drive lead generation, and support business growth.Key Responsibilities:<ul><li>Develop and execute comprehensive marketing plans across digital and traditional channels.</li><li>Lead content, branding, and digital campaign strategies to enhance visibility and engagement.</li><li>Oversee social media, SEO, and community engagement to boost audience interaction.</li><li>Manage and mentor the marketing team to achieve performance goals.</li><li>Conduct market research, competitor analysis, and identify new growth opportunities.</li><li>Collaborate with cross-functional teams (sales, creative, development) for cohesive campaigns.</li><li>Monitor and report on performance metrics, ensuring ROI-driven marketing efforts.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, Business Administration, or a related field.</li><li>5 years of proven experience in marketing management (preferably in a software house/tech industry).</li><li>Atleast 2 years working in a leading position.</li><li>Strong understanding of digital marketing trends, tools, and platforms.</li><li>Excellent leadership, communication, and strategic planning skills.</li><li>Creative mindset with the ability to translate data insights into actionable strategies.</li><li>Hands-on experience with tools like Google Analytics, Ads Manager, SEO tools, and CRM platforms.</li></ul>Location: Gulshan-e-Iqbal, Block 13A, Karachi Timings: 12 PM &ndash; 9 PMJob Type: Full-timePay: Rs150,000.00 - Rs180,000.00 per monthWork Location: In person

Marketing Manager

Three Horse Collections

Assistant Manager &ndash; Digital MarketingPosition Title: Assistant Manager &ndash; Digital Marketing (Real Estate) Location: Head Office, Plot# 55-A, SMCHS, Karachi | Dany Craft Tower, Preedy Quarters Work Schedule: Monday &ndash; Saturday, 10:00 AM &ndash; 7:00 PMRole Summary: We are looking for an experienced Assistant Manager &ndash; Digital Marketing to lead performance-driven campaigns, oversee brand positioning, and maximize online visibility for our real estate projects. The role requires strong expertise in digital strategy, paid ads, SEO, and social media to generate qualified leads and enhance sales conversions.Key Responsibilities:<ul><li>Plan and execute digital marketing campaigns across Google, Meta, and other ad platforms.</li><li>Manage paid media budgets and optimize for ROI.</li><li>Oversee content strategy and creative execution across digital channels.</li><li>Coordinate with sales team to align campaigns with real estate projects.</li><li>Track, analyze, and report marketing KPIs weekly/monthly.</li><li>Supervise and guide digital marketing executives &amp; vendors.</li></ul>Key Performance Indicators (KPIs):<ul><li>Achieve &ge; 1,000 qualified leads per month.</li><li>Cost per lead (CPL) &le; PKR 1,000.</li><li>Website traffic growth &ge; 30% quarterly.</li><li>Campaign ROI &ge; 150%.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s/Master&rsquo;s in Marketing, Business, or related field.</li><li>3&ndash;5 years of digital marketing experience (real estate preferred).</li><li>Proven expertise in Google Ads, Meta Ads, SEO, and CRM tools.</li><li>Strong analytical and leadership skills.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs130,000.00 per monthApplication Question(s):<ul><li>Have you managed paid campaigns (Facebook Ads / Google Ads)? If yes, what was the average monthly budget you handled?</li><li>Can you share an example of a campaign where you achieved measurable ROI?</li><li>What is your current/expected Salary?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Digital Marketing: 3 years (Required)</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Assistant Manager Digital Marketing

Ecom Verse

We are seeking a creative and results-driven Digital Marketing Manager to lead our digital presence and marketing initiatives.Key Responsibilities:Develop and execute digital marketing strategiesManage social media platforms (including LinkedIn)Plan content calendar and oversee postingCreate and manage email marketing campaignsHandle SEO strategy and performance trackingCoordinate with developers for website updatesSupervise design and video content for digital platformsRequirements:Minimum 1-3 years experience in USA / Canada market (Mandatory)Bachelor&rsquo;s degree in Marketing or a relevant fieldStrong knowledge of SEO, social media, and email marketingGood communication and project management skillsJob Type: Full-timeWork Location: In person

Digital Marketing Manager

Unilever

<div>
 
 Unilever is currently hiring for
 
 
 Brand Engagement
 
 
 &amp; Content Lead Lifebuoy
 
 
 
 
 Function
 
 : Marketing
 
 
 
 Scope:
 
 Pakistan
 
 
 
 Location:
 
 Karachi, Pakistan.
 
 
 
 Terms &amp; Conditions:
 
 Full-time
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 
 Category Introduction
 
 
 
 Pakistan&rsquo;s Beauty and Wellbeing is a &euro;225m business and commands the market leadership position in Hair Care. It operates with 6 strong brands (Lifebuoy, Sunsilk, Glow &amp; Lovely, Dove, Ponds and TRESemm&eacute;), 4 of which are power brands for Unilever globally. The business today is supported by one of the most technologically advanced and efficient B&amp;W flagship factories in the PTAB region. With its large consumer base and strong market position, B&amp;W Pakistan is the biggest market in PTAB region and holds clear strategic importance for the region.
 
 
 
 Job Purpose
 
 
 
 Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you are passionate about brand building, innovation, and creating consumer impact within Hair care business, then this role is just for you!
 
 
 
 What Will Your Main Responsibilites Be
 
 
 
 <ul>
 <li>
 End to end demand generation responsibilities will lie with this individual with direct reporting to a brand manager.
 </li>
 <li>
 Lead market development plans.
 </li>
 <li>
 Drive brand penetration, market share and business growth by owning and influencing 6Ps of marketing
 </li>
 <li>
 Lead the cross-functional project team and successfully land the innovations in the market
 </li>
 <li>
 Deploy digital first media strategy to drive business growth on super premium toddler nutrition portfolio
 </li>
 <li>
 Develop an in-depth understanding of the consumers and market
 </li>
 <li>
 Stakeholders: CSP, BD, Finance, Supply Chain, R&amp;D, Media Agency, Medical Marketing. Lead the Cross-Functional team for delivery of projects
 </li>
 <li>
 Campaign Management &amp; communications
 
 
 </li>
 </ul>
 
 Experiences &amp; Qualifications
 
 
 
 
 WHAT YOU WILL NEED TO SUCCEED
 
 
 
 <ul>
 <li>
 A minimum Bachelor&rsquo;s degree is required
 </li>
 <li>
 At least 2-3 years in core marketing is required. Candidates who have experience in similar category /business will have a plus
 </li>
 <li>
 Experienced with managing agencies
 </li>
 <li>
 A demonstrated history of leveraging social first demand creation strategies to achieve significant and measurable outcomes.
 </li>
 <li>
 Demonstrate a comprehensive understanding of consumer needs and the ability to develop strategies that position the brand as a leader across multiple formats, segments and need spaces
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Core aspects underpinning all skills: Rigor, Business Acumen, Analytical Thinking, Creativity, Empathy, and Obsession with brands &amp; consumers. Sense of Aesthetics.
 </li>
 <li>
 Embrace a high growth mindset with a strong love for consumers, shoppers, and customers.
 </li>
 <li>
 Knowledgeable in end-to-end marketing management, able to understand the big picture but also comfortable with details and managing operations.
 </li>
 <li>
 Amiable but assertive in establishing the importance of the portfolio, rallying cross-functional stakeholders to a cause/legacy in the making. Utilize a data-driven approach to make the journey objective for all involved.
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
 </li>
 <li>
 As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
 
 
 </li>
 </ul>
 
 Unilever Behaviours
 
 
 
 <ul>
 <li>
 Care deeply
 </li>
 <li>
 Focus on what counts
 </li>
 <li>
 Stay three steps ahead
 </li>
 <li>
 Deliver with excellence
 
 
 </li>
 </ul>
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

ABM Lifebuoy

Ideas Private Limited

<div>
 TitleLead Performance Marketing &amp; Paid MediaApply beforeMar 16, 2026CityKarachiResponsibilitiesLead and manage Paid Media, Content, Boosting, CRM, and Executive teamsEnsure seamless coordination between acquisition, retention, and community teamsDevelop and execute performance marketing strategies aligned with revenue goalsLead seasonal campaigns, product launches, and full-funnel initiativesDrive scalable growth across all digital brands and platformsOversee campaigns across Meta (Facebook &amp; Instagram), Google, and YouTubeReview media plans, scaling strategies, and budget allocationEnsure platform governance, access control, and best practicesManage iZooto push notifications, email marketing, and lifecycle campaignsAlign acquisition and retention strategies for sustainable growthMonitor ROAS, CAC, MER, CVR, and overall sales contributionReview weekly and monthly performance reports, present insights to leadershipEnsure optimal utilization of marketing budgetsConduct performance reviews and capability-building initiativesRequirements
 
 Education:
 
 Bachelor's degree (BS/BBA) or equivalent qualificationBenefits
 
 
 <ul>
 <li>
 Excellent Salary
 </li>
 <li>
 Medical Insurance
 </li>
 <li>
 Annual Leaves
 </li>
 <li>
 Provident Fund
 </li>
 <li>
 EOBI
 </li>
 <li>
 Annual Bonus
 </li>
 <li>
 Sick Leaves
 </li>
 <li>
 Casual Leaves
 </li>
 </ul>
</div>

Lead Performance Marketing & Paid Media

The Citizens Foundation (TCF)

The Lead, Content &amp; Social Media, will oversee the day-to-day execution of Impact Interventions&rsquo; digital strategy, driving growth for TCF Impact Interventions. The role takes ownership of the content production pipeline and performance marketing (paid ads). The Lead ensures that all digital outputs, from high-engagement social media reels to lead-generation campaigns, are executed with speed, creativity, and adherence to the brand&rsquo;s standard.Key ResponsibilitiesDigital Content Production &amp; Design (Essential)<ul><li>Conceptualize, shoot, and edit high-quality mobile-first video content (Reels, Shorts) and long-form video assets to drive engagement across platforms.</li><li>Design and produce rapid-turnaround visual assets, including social media posts, event flyers, and digital certificates, using tools like Canva and Adobe Creative Suite.</li><li>Provide real-time event coverage (live social updates, photography, and videography) during workshops, training sessions, and school visits.</li></ul>Social Media Management &amp; Growth (Essential)<ul><li>Manage the monthly editorial calendar, ensuring a consistent stream of content that aligns with the brands&rsquo; strategic annual objectives.</li><li>Execute day-to-day publishing, community moderation, and audience engagement to build a loyal community of teachers and school leaders.</li><li>Analyze social media metrics to identify trends and optimize content for higher reach and engagement.</li></ul>Performance Marketing &amp; Analytics (Preferred)<ul><li>Manage and optimize paid ad campaigns (Meta Ads Manager) to generate high-quality leads for trainings and book sales.</li><li>Monitor campaign budgets and report on key performance indicators (KPIs) such as Cost Per Lead (CPL) and Conversion Rate to demonstrate ROI.</li><li>Identify new audiences and targeting strategies to expand the reach of Impact Interventions beyond the current network.</li></ul>Operational Efficiency &amp; Automation (Preferred)<ul><li>Identify bottlenecks in the current process and propose automated solutions to streamline manual tasks such as certificate distribution and lead sorting.</li><li>Organize and maintain a centralized digital asset library to ensure the team has quick access to archival footage and design templates.</li><li>Support the team in the technical setup of webinars and digital workshops when needed.</li></ul>Strategic Support &amp; Innovation<ul><li>Assist the Manager in pitching new content themes and campaign ideas based on market research and competitor analysis.</li><li>Experiment with emerging formats and digital tools to keep the brand ahead of the curve in the EdTech space.</li></ul>Required Skills<ul><li>Essential: Strong technical proficiency in video editing software (CapCut, Premiere Pro) and graphic design tools (Canva, Photoshop/Illustrator).</li><li>Preferred: Demonstrated expertise in Meta Business Suite (Ads Manager) and understanding of sales funnels.</li><li>Excellent copywriting skills in both Urdu and English.</li><li>Familiarity with marketing automation tools is highly preferred.</li></ul>Education<ul><li>Bachelor&rsquo;s degree in Marketing, Media Sciences, Mass Communication, or a related field.</li></ul>Experience<ul><li>Minimum 3-5 years of relevant experience in digital marketing, social media management, or content creation.</li><li>Proven portfolio of video content (Reels/Shorts) and successful ad campaigns.</li><li>Experience in managing &quot;live&quot; event coverage and turning around content under tight deadlines.</li><li>Demonstrated ability to multitask and manage operational workflows independently.</li><li>Experience in the education or development sector is an asset, but not required if the candidate demonstrates strong adaptability.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li></ul>Work Location: In person

Lead – Content & Social Media

Explore 1002+ Marketing lead in Karachi this March. Find roles across top companies and apply now to boost your career.