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business development manager Jobs in Karachi

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digital marketing executive Jobs in Karachi

digital marketing executive

marketing lead

Sowears

Head of MarketingLocation: Karachi, PakistanDepartment: MarketingReports to: CEO, COO &amp; BoardType: Full Time | Leadership RoleAbout SowearsSowears is a fast-growing modest fashion brand operating across e-commerce and physical retail. With eight retail stores and a rapidly scaling digital presence, Sowears has built a loyal regional and international customer base through strong influencer marketing, product quality, and community-driven engagement.As the brand evolves, Sowears is entering its next phase of structured, institutional brand building. The company is investing in deeper offline presence, premium brand positioning, disciplined marketing strategy, and scalable multi-channel growth.We are seeking a high-caliber Head of Marketing to lead this transformation and institutionalize our marketing function.Role OverviewThe Head of Marketing will be responsible for the end-to-end marketing strategy and execution across offline brand building, influencer marketing, and performance marketing.This role is both strategic and executional. The candidate must independently drive marketing initiatives with minimal supervision while building structured processes, managing internal teams, and delivering measurable growth.Approximately:<ul><li>50% Offline events, collaborations, activations, store/product launches events, etc.</li><li>20% to 25% Brand building strategy and positioning</li><li>15% Influencer marketing leadership</li><li>15% Performance marketing leadership</li></ul>Key Responsibilities1. Offline Brand Building &amp; Events Leadership &ndash; Approximately 50%Own and execute all offline marketing initiatives across markets.Responsibilities include:<ul><li>Plan and execute regular on-ground brand activations</li><li>Identify and secure collaborations with complementary brands and communities</li><li>Lead participation in exhibitions, festivals, trade events, and fashion showcases</li><li>Conceptualize and execute pop-ups and experiential marketing initiatives</li><li>Develop annual offline activation calendar with budget and ROI tracking</li><li>Build structured SOPs for event execution and post event reporting</li><li>Lead all store launch marketing including:</li></ul>o PR and influencer invite managemento Launch day event planning and executiono Visual merchandising alignmento Customer engagement activities<ul><li>Measure impact of offline campaigns on brand awareness, store traffic, and sales uplift</li><li>Build partnerships with mall operators, event agencies, and PR networks</li></ul>The candidate must be capable of independently delivering professional, premium, well-organized events aligned with Sowears&rsquo; brand identity.2. Strategic Brand Building &ndash; Approximately 20% to 25%Elevate Sowears from a fast-growing brand to a structured, premium, regional fashion brand.Responsibilities include:<ul><li>Define and refine brand positioning and messaging</li><li>Develop brand book and marketing guidelines</li><li>Ensure consistency across online, offline, and retail channels</li><li>Lead campaign conceptualization for major seasonal collections</li><li>Align product launches with storytelling and strategic communication</li><li>Build long term brand equity roadmap</li><li>Strengthen community engagement initiatives</li><li>Establish brand KPIs such as awareness, recall, engagement, and brand perception</li></ul>This role requires a strong understanding of fashion brand architecture and consumer psychology in modest fashion markets.3. Influencer Marketing Leadership &ndash; Approximately 15%Sowears has grown significantly through influencer marketing. This function must now be institutionalized.Responsibilities include:<ul><li>Lead and manage the influencer marketing team</li><li>Develop structured influencer strategy across local and international markets</li><li>Build tiered influencer framework including celebrity, macro, mid, and micro creators</li><li>Ensure ROI tracking and performance evaluation of influencer campaigns</li><li>Manage long term brand ambassador relationships</li><li>Negotiate contracts and collaboration structures</li><li>Align influencer campaigns with brand positioning</li><li>Explore international influencer expansion strategy</li></ul>The candidate must bring experience in scaling influencer marketing in a structured and ROI driven manner.4. Performance Marketing Oversight &ndash; Approximately 15%While an in house team handles day to day execution, the Head of Marketing will provide strategic direction and leadership.Responsibilities include:<ul><li>Oversee Meta, Google, TikTok, and other paid channels</li><li>Review performance metrics including CAC, ROAS, LTV, and conversion rates</li><li>Align performance marketing with brand campaigns and launches</li><li>Optimize media budget allocation across markets</li><li>Ensure structured reporting cadence and performance dashboards</li><li>Drive experimentation and creative testing framework</li><li>Improve attribution modelling and funnel optimization</li></ul>The candidate must understand performance marketing deeply enough to lead, challenge, and elevate the team.Leadership Responsibilities<ul><li>Build and lead a high performance marketing organization</li><li>Set monthly, quarterly and annual marketing targets</li><li>Manage marketing budgets with financial discipline</li><li>Establish SOPs, reporting frameworks, and KPI tracking</li><li>Hire, mentor, and develop team members</li><li>Present marketing performance to CEO and leadership team</li><li>Drive cross functional alignment with retail, e-commerce, product, and operations teams</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field</li><li>Minimum 8 years of relevant marketing experience</li><li>Proven experience in fashion, lifestyle, or e-commerce brand</li><li>Strong offline event execution background</li><li>Demonstrated experience in influencer marketing management</li><li>Strong understanding of digital performance marketing</li><li>Experience managing teams and marketing budgets</li><li>Strategic thinker with execution excellence</li><li>Excellent communication and presentation skills</li><li>Strong organizational and project management skills</li></ul>Preferred Qualifications<ul><li>Experience in fashion or regional fashion brands or experience in related tech startups</li><li>Experience operating in Pakistan or International markets</li><li>Prior experience managing both retail and/or e-commerce marketing</li><li>Experience building brand from growth phase to institutional stage</li></ul>Compensation &amp; Benefits<ul><li>Attractive and competitive salary package</li><li>Annual performance bonus</li><li>Employee Share Option Scheme participation with meaningful allocation</li><li>Medical insurance for employee and immediate family</li><li>Standard statutory benefits as per Pakistan labor law</li><li>Opportunity to build and lead a regional fashion brand</li></ul>Application Question(s):<ul><li>Do you have at least 8 years of leading marketing function, including time spent at a fashion, lifestyle, retail, or e-commerce brand?</li><li>Have you independently planned and executed offline marketing initiatives such as brand activations, exhibitions, store launches, or events?</li><li>Do you have experience building and managing influencer marketing strategies and teams?</li><li>Are you available to work from SITE Area HQ, Karachi and travel frequently for store launches, events, and brand activations across Pakistan?</li><li>Have you previously worked with a fashion, fashion, or lifestyle brand in Pakistan?</li><li>Do you hold a Bachelor's degree in Marketing, Business, Communications, or a related field?</li><li>Have you directly managed a marketing team of at least 4 people?</li></ul>Work Location: In person

Head of Marketing

Security Investment Bank

Marketing Manager &ndash; NBFC (Car, Bike, Solar &amp; Consumer Financing)Location: [Karachi], PakistanCompany: [SIBL NBFC Bank Name]Job Type: Full-Time | On-siteAbout UsWe are looking for a dynamic and result-driven Marketing Manager to lead our marketing initiatives, drive customer acquisition, and strengthen our market presence.Key ResponsibilitiesDevelop and implement effective marketing strategies for all financing products (car, bike, solar, and consumer loans).Plan and execute digital, outdoor, and branch-based marketing campaigns.Build partnerships with dealers, showrooms, and solar companies for lead generation.Manage the company&rsquo;s brand visibility, promotions, and public relations.Conduct market research to identify customer trends and competitive opportunities.Monitor campaign performance and prepare monthly reports for management.Coordinate with Sales and Product teams to align marketing goals with business targets.RequirementsBachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field.Minimum 3&ndash;5 years of experience in marketing, preferably in banking, NBFC, or consumer finance sectors.Strong understanding of digital marketing, lead generation, and branding.Excellent communication, negotiation, and presentation skills.Proficiency in MS Office and digital marketing tools.What We OfferCompetitive salary and performance-based incentives.Opportunity to work in a growing and innovative NBFC environment.Career growth and professional development opportunities.Job Type: Full-timeWork Location: In person

Marketing Manager – NBFC (Car, Bike, Solar & Consumer Financing)

Aptech

We&rsquo;re Hiring &ndash; Marketing ManagerJoin Aptech Metro Star Gate CenterAre you a creative, result-oriented, and passionate marketing professional looking to make a real impact in the education industry? Aptech Metro Star Gate Center is looking for an experienced Marketing Manager to lead our marketing initiatives, drive student enrollments, strengthen brand visibility, and create innovative campaigns that deliver measurable results.Position: Marketing ManagerLocation: Aptech Metro Star Gate Center, KarachiKey Responsibilities<ul><li>Develop and execute comprehensive marketing strategies to increase admissions and brand awareness.</li><li>Plan and manage digital marketing campaigns across social media, Google Ads, email marketing, and other online platforms.</li><li>Organize seminars, workshops, career counseling sessions, roadshows, and promotional events.</li><li>Build and maintain relationships with schools, colleges, universities, and corporate partners.</li><li>Manage social media presence and content marketing initiatives.</li><li>Analyze campaign performance and prepare regular marketing reports.</li><li>Lead and supervise marketing team members and external vendors.</li><li>Conduct market research and competitor analysis to identify growth opportunities.</li><li>Manage marketing budgets and ensure optimal ROI on marketing activities.</li><li>Coordinate with admissions and academic departments to achieve enrollment targets.</li></ul>Requirements✅ Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or related field.✅ 3&ndash;5 years of experience in marketing, preferably in the education or service industry.✅ Strong knowledge of:<ul><li>Digital Marketing</li><li>Social Media Marketing</li><li>SEO &amp; SEM</li><li>Event Management</li><li>Brand Management</li><li>Marketing Analytics</li></ul>✅ Excellent communication, presentation, and leadership skills.✅ Ability to work independently and achieve ambitious targets.What We Offer✔ Competitive Salary Package✔ Performance-Based Incentives✔ Professional Growth Opportunities✔ Friendly &amp; Dynamic Work Environment✔ Training &amp; Development OpportunitiesJob Type: Full-timeWork Location: In person

Marketing Manager

Liquid Technologies

Job Title: Head of Growth Location: Zamzama Phase V, Karachi, Pakistan Department: Marketing Reports To: CEO / Chief of StaffAbout UsLiquid Technologies is an end-to-end technology partner delivering cutting-edge solutions across Product Design, Data Engineering, Software Development, DevOps, and AI/ML. We help enterprises build scalable, intelligent, and impactful digital solutions.We are seeking a strategic and execution-driven VP Marketing to lead our global growth initiatives and position us as a category leader in AI-powered digital transformation.Role OverviewThe Vice President &ndash; Marketing will be responsible for building and executing a comprehensive marketing strategy that drives brand authority, inbound pipeline, and revenue growth. This role will oversee SEO, PPC, Content Marketing, Performance Marketing, and Brand Strategy, ensuring alignment with sales and business objectives.The ideal candidate brings experience in B2B technology services marketing, demand generation, and building high-performing marketing teams.Key ResponsibilitiesStrategic Leadership<ul><li>Develop and execute the company&rsquo;s global marketing strategy aligned with revenue targets.</li><li>Position the company as a thought leader in Design, Data, Development, and AI services.</li><li>Define brand architecture, messaging, and go-to-market strategy for service verticals.</li><li>Lead quarterly and annual marketing planning with clear KPIs and ROI tracking.</li></ul>Demand Generation &amp; Growth<ul><li>Own inbound lead generation and marketing-qualified pipeline targets.</li><li>Build scalable digital acquisition strategies across organic and paid channels.</li><li>Develop Account-Based Marketing (ABM) strategies for enterprise clients.</li><li>Optimize conversion funnels across website, landing pages, and campaigns.</li></ul>Department OversightDirectly manage and scale the following teams:<ul><li>SEO Team</li><li>Technical SEO, on-page optimization, backlink strategy.</li><li>Organic growth for service pages and AI thought leadership content.</li><li>PPC / Performance Marketing</li><li>Google Ads, LinkedIn Ads, retargeting campaigns.</li><li>Budget allocation and CAC optimization.</li><li>Experimentation and A/B testing.</li><li>Content Marketing</li><li>Technical blogs, whitepapers, case studies, AI insights.</li><li>Video marketing and webinar strategy.</li><li>Sales enablement content.</li></ul>Brand &amp; Thought Leadership<ul><li>Drive PR strategy, partnerships, and industry positioning.</li><li>Lead webinar series, conference participation, and digital events.</li><li>Strengthen employer branding to attract top tech talent.</li></ul>Sales &amp; Executive Alignment<ul><li>Work closely with Sales to ensure strong lead qualification and pipeline velocity.</li><li>Develop marketing dashboards and board-level reporting.</li><li>Support proposal strategy and high-value deal pursuits.</li></ul>Team &amp; Budget Management<ul><li>Build, mentor, and scale a high-performance marketing team.</li><li>Manage annual marketing budget and ensure strong ROI.</li><li>Establish performance metrics and accountability culture.</li></ul>Qualifications<ul><li>7&ndash;10+ years of marketing leadership experience in B2B technology services.</li><li>Proven experience marketing AI, data, SaaS, or software development services.</li><li>Strong background in digital marketing, SEO, PPC, and content strategy.</li><li>Experience driving inbound pipeline and measurable revenue growth.</li><li>Analytical mindset with strong command over marketing analytics tools.</li><li>Excellent communication and executive presence.</li><li>Experience managing cross-functional teams and external agencies.</li></ul>Preferred<ul><li>Experience in AI/ML services marketing.</li><li>Global market exposure (US, Middle East, Europe).</li><li>MBA in Marketing or related field.</li></ul>Success Metrics (First 12 Months)<ul><li>X% increase in inbound qualified leads.</li><li>X% reduction in cost per acquisition.</li><li>Strong improvement in brand visibility and domain authority.</li><li>Clear attribution model linking marketing to revenue.</li></ul>Job Types: Full-time, ContractPay: From Rs200,000.00 per monthAbility to commute/relocate:<ul><li>Karachi: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>Are you willing to work in afternoon shift? (12 PM- 9 PM)</li><li>Can you manage commute to Zamzama Phase V, Karachi? </li><li>Current Salary in PKR?</li><li>Expected Salary in PKR?</li><li>How soon you can join if get selected (in days)?</li><li>How would you rate your verbal and written communication skills in professional/business settings?</li></ul>Excellent Good Average Needs Improvement<ul><li>Have you previously managed B2B performance marketing campaigns (Google Ads, LinkedIn Ads) with a monthly budget exceeding USD 5,000?</li><li>Do you have hands-on experience leading SEO strategy including technical SEO, backlink building, and organic growth for service-based businesses?</li><li>Have you built and managed inbound lead generation funnels that directly contributed to measurable pipeline or revenue growth in a SaaS, AI, or software services company?</li></ul>Work Location: In person

Digital Marketing Manager

Digifinix

Position: Upseller / Upsell Specialist (Web Design - Paid SMM Leads)Target: $4,000 &ndash; $5,000Location: Federal B. Area, Block 10, KarachiShift: Night Shift, 8:30 PM &ndash; 5:30 AMWorking Days: Monday to FridayWe are looking for a motivated Upseller (Upsell Specialist) for our Web Design services. The ideal candidate will be responsible for engaging existing clients acquired through paid social media marketing campaigns, identifying upsell opportunities, and offering suitable web design upgrades, add-ons, and premium service packages.Key Responsibilities:<ul><li>Engage with existing clients generated through paid SMM leads.</li><li>Understand client business needs and identify relevant upsell opportunities.</li><li>Promote web design upgrades, add-ons, and premium service packages.</li><li>Achieve monthly upsell targets of $4,000 to $5,000.</li><li>Maintain strong client relationships and ensure customer satisfaction.</li><li>Coordinate with internal teams for smooth service delivery.</li></ul>Compensation &amp; Benefits:<ul><li>Competitive base salary plus performance-based commission.</li><li>Clear commission structure with high earning potential.</li><li>Growth opportunities within a rapidly expanding company.</li></ul>Ideal Candidate:<ul><li>Strong communication and sales skills.</li><li>Experience in upselling, web design sales &amp; digital services.</li><li>Target-driven, confident, and client-focused.</li></ul>Application Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary for this role?</li><li>How soon would you be able to join our team if selected?</li></ul>Work Location: In person

Upseller (Web Design - Paid SMM Leads)

Location: Karachi, PakistanDepartment: MarketingReports To: CEO / Chief of StaffAbout UsLiquid Technologies is an end-to-end technology partner delivering cutting-edge solutions across Product Design, Data Engineering, Software Development, DevOps, and AI/ML. We help enterprises build scalable, intelligent, and impactful digital solutions.We are seeking a strategic and execution-driven VP Marketing to lead our global growth initiatives and position us as a category leader in AI-powered digital transformation.Role OverviewThe Vice President &ndash; Marketing will be responsible for building and executing a comprehensive marketing strategy that drives brand authority, inbound pipeline, and revenue growth. This role will oversee SEO, PPC, Content Marketing, Performance Marketing, and Brand Strategy, ensuring alignment with sales and business objectives.The ideal candidate brings experience in B2B technology services marketing, demand generation, and building high-performing marketing teams.Key ResponsibilitiesStrategic Leadership<ul><li>Position the company as a thought leader in Design, Data, Development, and AI services.</li><li>Define brand architecture, messaging, and go-to-market strategy for service verticals.</li><li>Lead quarterly and annual marketing planning with clear KPIs and ROI tracking.Develop and execute the company&rsquo;s global marketing strategy aligned with revenue targets.</li></ul>Demand Generation &amp; Growth<ul><li>Own inbound lead generation and marketing-qualified pipeline targets.</li><li>Build scalable digital acquisition strategies across organic and paid channels.</li><li>Develop Account-Based Marketing (ABM) strategies for enterprise clients.</li><li>Optimize conversion funnels across website, landing pages, and campaigns.</li></ul>Department OversightDirectly manage and scale the following teams:<ul><li>SEO Team</li><li>Technical SEO, on-page optimization, backlink strategy</li><li>Organic growth for service pages and AI thought leadership content.</li><li>PPC / Performance Marketing</li><li>Google Ads, LinkedIn Ads, retargeting campaigns.</li><li>Budget allocation and CAC optimization.</li><li>Experimentation and A/B testing.</li><li>Content Marketing</li><li>Technical blogs, whitepapers, case studies, AI insights.</li><li>Video marketing and webinar strategy.</li><li>Sales enablement content.</li></ul>Brand &amp; Thought Leadership<ul><li>Drive PR strategy, partnerships, and industry positioning.</li><li>Lead webinar series, conference participation, and digital events.</li><li>Strengthen employer branding to attract top tech talent.</li></ul>Sales &amp; Executive Alignment<ul><li>Work closely with Sales to ensure strong lead qualification and pipeline velocity.</li><li>Develop marketing dashboards and board-level reporting.</li><li>Support proposal strategy and high-value deal pursuits.</li></ul>Team &amp; Budget Management<ul><li>Build, mentor, and scale a high-performance marketing team.</li><li>Manage annual marketing budget and ensure strong ROI.</li><li>Establish performance metrics and accountability culture.</li></ul>Qualifications<ul><li>7&ndash;10+ years of marketing leadership experience in B2B technology services.</li><li>Proven experience marketing AI, data, SaaS, or software development services.</li><li>Strong background in digital marketing, SEO, PPC, and content strategy.</li><li>Experience driving inbound pipeline and measurable revenue growth.</li><li>Analytical mindset with strong command over marketing analytics tools.</li><li>Excellent communication and executive presence.</li><li>Experience managing cross-functional teams and external agencies.</li></ul>Preferred<ul><li>Experience in AI/ML services marketing.</li><li>Global market exposure (US, Middle East, Europe).</li><li>MBA in Marketing or related field.</li></ul>Success Metrics (First 12 Months)<ul><li>X% increase in inbound qualified leads.</li><li>X% reduction in cost per acquisition.</li><li>Strong improvement in brand visibility and domain authority.</li><li>Clear attribution model linking marketing to revenue.</li></ul>Application Question(s):<ul><li>Have you completed the following level of education: Master of Business Administration?</li><li>What is your current salary in PKR?</li><li>What will be your expected salary in PKR?</li><li>Are you able to manage your commute to Zamzama Phase V, DHA?</li><li>Do you have hands-on experience implementing multi-touch attribution models in a B2B sales cycle?</li><li>Have you managed and optimized paid campaigns (Google Ads / LinkedIn Ads) with a focus on reducing Customer Acquisition Cost (CAC)?</li><li>Have you led an SEO strategy that resulted in measurable growth in organic traffic and inbound leads for technology services?</li></ul>Work Location: In person

Head of Growth

Cubix Inc

Job SummaryCubix is seeking a creative, data-driven, and results-oriented Digital Marketing Manager to lead and execute our digital marketing initiatives. The ideal candidate will have a strong sense of design, hands-on experience with digital marketing tools, and expertise in building and managing online communities across platforms such as Reddit and Quora. This role requires a strategic thinker who can drive brand awareness, engagement, and lead generation through innovative marketing campaigns.Key Responsibilities<ul><li>Develop and execute comprehensive digital marketing strategies to increase brand visibility and generate qualified leads.</li><li>Create, manage, and optimize marketing campaigns across social media, search engines, email, and content marketing channels.</li><li>Build, manage, and grow brand presence on community-driven platforms such as Reddit and Quora.</li><li>Create and oversee engaging content aligned with brand guidelines and marketing objectives.</li><li>Collaborate with design, content, and development teams to produce high-performing marketing assets.</li><li>Monitor campaign performance and provide actionable insights through analytics and reporting.</li><li>Conduct competitor analysis and stay updated on industry trends and emerging marketing channels.</li><li>Manage social media platforms and online reputation management activities.</li><li>Optimize website content and landing pages for SEO and conversion.</li><li>Track KPIs, marketing ROI, traffic, engagement, and lead generation metrics.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business Administration, Communications, or a related field.</li><li>3+ years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.</li><li>Strong sense of design and understanding of branding, visual communication, and user engagement.</li><li>Hands-on experience with digital marketing tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Meta Business Suite, HubSpot, or similar platforms.</li><li>Proven experience creating, managing, and growing profiles and communities on Reddit and Quora.</li><li>Strong knowledge of SEO, content marketing, social media marketing, and paid advertising.</li><li>Excellent written and verbal communication skills.</li><li>Strong analytical mindset with the ability to interpret data and optimize campaigns accordingly.</li><li>Ability to manage multiple projects in a fast-paced environment.</li></ul>Preferred Qualifications<ul><li>Experience working in an IT company, digital agency, or software house.</li><li>Knowledge of AI-powered marketing tools and automation platforms.</li><li>Experience with lead generation and demand generation campaigns.</li><li>Basic understanding of graphic design tools such as Canva, Figma, Adobe Photoshop, or Illustrator.</li><li>Proven track record of driving organic growth and online community engagement.</li></ul>Apply NowSend your resume to: aniqa.firdous@cubixlabs.comJob Type: Full-timeApplication Question(s):<ul><li>Do you have prior experience working in an IT company or software house?</li><li>Have you ever created or managed Reddit and Quora profiles for a brand?</li><li>Are you comfortable with the timings of 3 PM - 12 AM?</li></ul>Work Location: In person

Explore 188+ Marketing lead in Karachi this June. Find roles across top companies and apply now to boost your career.

188 marketing lead jobs In Karachi

Head of Marketing

Marketing Manager – NBFC (Car, Bike, Solar & Consumer Financing)

Marketing Manager

Digital Marketing Manager

Upseller (Web Design - Paid SMM Leads)

Head of Growth

Digital Marketing Manager