marketing executive Jobs in Karachi Pakistan

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DM Clinical Research

<div>We are seeking a results-driven Performance Marketing Lead to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate combines deep platform expertise with a data-driven mindset and a passion for continuous improvement.
DUTIES &amp; RESPONSIBILITIES<ul><li>
Own the strategy, execution, and performance of digital marketing campaigns across Google,</li><li>
Facebook/Meta, and other programmatic platforms.</li><li>
Lead the creation and optimization of high-converting landing pages and campaign experiences.</li><li>
Conduct comprehensive keyword research and oversee implementation of on-page SEO best practices.</li><li>
Monitor, analyze, and report on campaign performance using tools like Google Analytics and ad platform dashboards.</li><li>
Run ongoing A/B and multivariate tests on landing pages, ad creatives, and CTAs to maximize conversion rates.</li><li>
Collaborate with design, content, and product teams to ensure aligned messaging and optimized customer journeys.</li><li>
Maintain and improve SEO health through regular audits, technical fixes, and continuous content updates.</li><li>
Report on KPIs, channel performance, and ROI, providing actionable insights and growth opportunities to leadership</li><li>
Stay ahead of digital marketing trends and identify new growth channels and opportunities.</li></ul>
KNOWLEDGE &amp; EXPERIENCE
Education:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field. Master&rsquo;s preferred.</li></ul>
Experience:<ul><li>
Minimum 3&ndash;5 years of hands-on experience in performance marketing</li><li>
Proven experience leading performance marketing initiatives with a strong track record of driving results</li><li>
Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms</li><li>
Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and best practices</li><li>
Hands-on experience with CMS and landing page builders (e.g., WordPress)</li><li>
Solid understanding of UX principles</li><li>
Skilled in Google Analytics, Tag Manager, and Looker Studio (or similar analytics platforms)</li></ul>
Credentials:<ul><li>
N/A</li></ul>
Knowledge and Skills:<ul><li>
Excellent project management skills and ability to juggle multiple campaigns and priorities</li><li>
Data-driven, detail-oriented, and always optimizing for performance and efficiency</li><li>
Strategic thinking with a growth-focused mindset</li><li>
Strong analytical and problem-solving abilities</li><li>
Excellent communication and presentation skills</li><li>
Collaborative and team-oriented with cross-functional experience</li><li>
Adaptable and comfortable in a fast-paced, evolving environment</li></ul></div>

Performance Marketing Lead

Heetly

This candidate should have qualifications, a minimum of a bachelor&rsquo;s degree and five plus years of leadership experience in digital marketing in a reputable company that supports customers in the USA or global markets. The candidate should possess effective communication skills in spoken and written English, should have following digital marketing related skills and experience.Deep understanding of SCO function:Thorough understanding of SCO function. Able to give direction to Search Engine Optimization (SEO) team and Search Engine Marketing (SEM) membersSocial media marketingThe candidate needs to have a good understanding of all the social media platforms to post content and reach out to an audience. Candidate should understand each platform has its own quirks; the candidate needs to know what works and what doesn&rsquo;t, when and what to post, and how to adjust the tone of your posts to resonate with the different segments of audience that use different platforms. Familiarity within the realm of social media marketing, there are different techniques Digital Marketers can prioritize, including social listening, live-streaming, direct messaging, and hashtagging.Pay-per-click and social media advertisingCandidate should have experience using Digital Marketer&rsquo;s budget includes money for advertising, and candidate have experience where he/she know what and where to spend it for maximum impact. This includes both ad placement in various sites around the web &mdash; through direct advertising or platforms like Google Ads &mdash; as well as social media ads and sponsored posts.Email marketingCandidate should have exposed to email campaigns; sending out effective email campaigns.Marketing analyticsThe candidate should have good understanding of know how to use Google Analytics and other data analysis tools. Their detailed information about where your traffic comes from&mdash;the most attractive keywords, the most popular times of day, and invaluable data on your audience&rsquo;s age, gender, and location breakdown, as well as their interests and the devices they&rsquo;re using to reach youManaging the Content WritersCandidates understand content impact and have experience in leadership in directing content writers in writing company blog, excellent storytelling skills (including writing, editing, and visual storytelling) Candidate should have good communication skills to be able to convey ideas not just clearly, but also use different graphic tools in a way that feels compelling to the people you want to attract. Need to be familiar with and able to navigate the backend of WordPress or a similar CMS.Basic design skillsCandidate can give direction and work with the Graphic Designers or UI/UX Designers, candidate able to perform everyday tasks like selecting and manipulating the images that will appear on the company social media feeds or putting together the layout for an email newsletter. Here, a grasp of basic design skills&mdash;including how to organize information for legibility&mdash;is a huge asset.Project leadershipGiven their involvement in multifaceted digital campaigns, Digital Marketers candidate need to know how to shepherd these projects through multiple phases, across various channels with diverse deliverables, involving the contributions of many other organization.Strategic planningCandidate should be able to have skills to put together a Digital Marketer lays out a multi-phase plan to be deployed over weeks or even months. Knowing how to create marketing strategies that work requires intense planning and a forward, as well as an eye for emerging trends.&mdash;both within their own industry and globally.Job Type: Full-timeEducation:Bachelor's (Required)Experience:Marketing: 3 years (Required)Job Type: Full-timeWork Location: In person

Marketing Lead

Naeem Enterprise

Job Title: Sales &amp; Marketing Lead (Retail + E-Commerce) &ndash; Cotton Dimples****Location:** Karachi (On-site with flexibility)**Experience Required:** 4&ndash;5 years (Female candidates preferred)**Industry:** Fashion Retail, E-Commerce, Kidswear / Apparel**Type:** Full-Time---About Us**Cotton Dimples is one of Pakistan&rsquo;s fastest-growing baby &amp; toddler clothing brands, now transitioning into **Designer Wear for Young Ones**. With physical stores in Lahore &amp; Karachi and a strong e-commerce footprint, we are scaling aggressively and looking for a dynamic **Sales &amp; Marketing Lead** who can take our brand to the next level.---Role Overview**We are seeking a **resourceful, creative, and growth-driven female professional** with 4&ndash;5 years of hands-on experience in retail fashion AND e-commerce.The ideal candidate has worked in a **leading retail brand** (e.g., Khaadi, Outfitters, Ideas, Hopscotch, Nishat, Breakout, etc.) and is comfortable operating in a **startup-like, bottom-up environment** where she learns, builds, improves, and leads simultaneously.You must be passionate about **sales generation, branding, content creation, META strategy, influencer marketing, retail activation, and customer experience** &mdash; and fully responsible for increasing Cotton Dimples&rsquo; top line.---Key Responsibilities**## **1. Sales Growth (Primary Responsibility)*** Develop and execute monthly sales plans for online and retail stores* Improve conversion rates across e-commerce, Instagram, and physical outlets* Lead commercial planning: pricing, discounts, seasonal launches* Monitor KPIs: ROAS, CAC, repeat customer rate, AOV, retention---## **2. Digital Marketing &amp; Content Strategy*** Design and run high-performing Meta, TikTok, and Google campaigns* Plan content calendars aligned with the Designer Kidswear positioning* Coordinate photoshoots &amp; video content (Sora/Gemini AI + real shoots)* Liaise with economical freelancers for content creation and graphic design* Manage social media pages, engagement, and paid collaborations---## **3. Brand Building &amp; Customer Experience*** Create customer personas, refine brand positioning, and strengthen identity* Build loyalty through storytelling, CRM, and customer retention strategies* Work with store teams to deliver a premium &ldquo;designer wear&rdquo; in-store experience---## **4. Retail Strategy*** Plan in-store activations, seasonal displays, and visual merchandising* Coordinate with retail managers for monthly footfall and sales targets* Analyze retail KPIs and optimize product placement &amp; inventory flow---## **5. Experiential, ATL &amp; BTL Marketing*** Organize mall activations, pop-ups, daycare partnerships, mom-community events* Plan ATL/BTL campaigns that elevate Cotton Dimples as a designer kidswear brand* Build strong vendor relationships for economical marketing production---## **6. Analytics &amp; Reporting*** Track and report performance of campaigns, store sales, and customer insights* Use tools like Shopify Analytics, Meta Ads Manager, Google Analytics* Produce weekly, monthly, and quarterly dashboards for management---Requirements*** **4&ndash;5 years experience** in marketing/sales at a leading retail &amp; e-commerce brand* Strong understanding of **fashion retail**, **kids apparel**, and **digital marketing*** Ability to handle **brand positioning**, **campaign creation**, and **content direction*** Excellent communication skills and leadership potential* Comfortable working in a **startup environment** &mdash; hands-on, multitasking, proactive* Must be resourceful with contacts for **content creation, influencers, production &amp; marketing vendors*** Strong analytical mindset: ROAS, CAC, funnel optimization, customer insights---What Makes You the Right Fit*** You take ownership* You love building brands from scratch* You learn fast, teach your team, and lift the organization* You understand retail fashion + online performance marketing deeply* You enjoy being part of a brand&rsquo;s transformation* Compensation &amp; Growth* Competitive market salary* Performance-based bonuses tied to sales targets* Opportunity to lead growing teams as Cotton Dimples expands* Fast-track career growth in a creative, high-energy, entrepreneurial environment---How to Apply**Send your **resume**, **portfolio (if any)**, and **social media work samples** to:[cottondimplespk@gmail.com](mailto:cottondimplespk@gmail.com)**Job Type: Full-timeWork Location: In person

Sales & Marketing Lead (Retail + E-commerce)

Sprinkles Pakistan

Experience: 4&ndash;7 years preferredAbout SprinklesSprinkles is a growing premium kidswear brand focused on creative storytelling, strong visuals, and emotionally engaging campaigns. We are building a brand, not just selling clothes &mdash; and we&rsquo;re looking for a creative marketing leader to own that journey.Role OverviewWe are looking for a female Marketing Manager who will own all brand-related marketing activities end-to-end. This role requires a hands-on creative thinker who can lead campaigns, shoots, and PR while shaping the brand&rsquo;s long-term vision.The PR Manager will report directly to this role.Key Responsibilities<ul><li>Plan and execute seasonal marketing campaigns (launches, sales, brand stories)</li><li>Lead and manage photoshoots, video shoots, reels, and campaign concepts</li><li>Coordinate with design, production, and creative teams</li><li>Supervise and guide the PR Manager (influencers, gifting, collaborations)</li><li>Develop and execute brand storytelling across digital platforms</li><li>Brainstorm and execute out-of-the-box creative ideas for kids &amp; moms</li><li>Oversee social media campaign direction (content ideas, themes, tone)</li><li>Work closely with founders to translate vision into execution</li><li>Track campaign performance and continuously optimize strategy</li></ul>Ideal Candidate Profile<ul><li>Female candidate preferred</li><li>Prior experience in Kids Fashion / Kids Products / Women&rsquo;s Fashion</li><li>Strong understanding of fashion branding &amp; visual storytelling</li><li>Experience managing shoots, campaigns, and creative teams</li><li>Confident decision-maker with leadership mindset</li><li>Creative, trend-aware, and culturally relevant</li><li>Organized, execution-driven, and detail-oriented</li><li>Comfortable working in a fast-growing brand environment</li></ul>Nice to Have<ul><li>Experience working with influencers / PR agencies</li><li>Understanding of Instagram, TikTok, YouTube Shorts</li><li>Exposure to retail &amp; e-commerce marketing</li><li>Experience launching or scaling a fashion brand</li></ul>Why Join Sprinkles?<ul><li>High creative ownership &amp; autonomy</li><li>Direct impact on brand growth</li><li>Work on meaningful, fun, and visually rich campaigns</li><li>Opportunity to build and lead a strong marketing team</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs80,000.00 per monthApplication Question(s):<ul><li>Which fashion brand have you worked for?</li></ul>Work Location: In person

Marketing Manager (Female) – Kids Fashion Brand

Kruddson

Job ResponsibilitiesMarketing Manager &ndash; (Building Materials Industry Experience)<ul><li>Develop and implement marketing strategies.</li><li>Conduct market research to identify new opportunities, customer needs, and competitor activities.</li><li>Plan and execute product launches for new aluminium and glass systems in coordination with R&amp;D and sales teams.</li><li>Create and manage branding, positioning, and messaging aligned with company goals.</li><li>Prepare marketing materials including brochures, catalogues, technical presentations, and case studies.</li><li>Support sales team with market intelligence, lead generation, and customer targeting strategies.</li><li>Manage digital marketing activities including website content, social media, and online promotions.</li><li>Coordinate participation in exhibitions, trade fairs, seminars, and industry events.</li><li>Work closely with architects, consultants, developers, and contractors to promote products.</li><li>Monitor marketing budgets and ensure effective utilization of resources.</li><li>Track and analyze marketing performance metrics and campaign effectiveness.</li><li>Collect customer feedback and communicate insights to R&amp;D and product development teams.</li><li>Ensure all marketing communications comply with industry standards and company policies.</li><li>Build and maintain strong relationships with channel partners and distributors.</li><li>Prepare regular marketing reports and present insights to management.</li></ul>Job Type: Full-timeWork Location: In person

Marketing Manager – (Building Materials Industry Exp)

Mezrab, Pakistan

Job SummaryMarie Stopes Society is seeking an experienced Manager &ndash; Digital Channels to lead and manage all digital growth and online engagement initiatives. The role is responsible for strengthening online presence, driving engagement, managing digital platforms, and supporting marketing events, with a strong focus on performance, visibility, and lead generation.Key Responsibilities<ul><li>Lead and manage social media platforms (Facebook, Instagram, LinkedIn, etc.)</li><li>Develop and execute digital marketing strategies and campaigns</li><li>Oversee SEO, website content, and Google Ads campaigns</li><li>Manage and optimize Google My Business (GMB) listings and online reputation</li><li>Monitor digital performance and prepare analytics reports</li><li>Oversee digital content creation, including visuals and videos</li><li>Support planning and execution of marketing and promotional events</li><li>Ensure consistent brand representation across all digital channels</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Media Studies, IT, Business, or a related field (Master&rsquo;s preferred)</li><li>5+ years of experience in digital marketing and campaign management</li><li>Strong knowledge of SEO, Google Ads, Google My Business, and social media platforms</li><li>Experience with Canva, Adobe Photoshop, or similar tools</li><li>Strong leadership, communication, and analytical skills</li><li>Candidates with a blended background in IT, business, and creative fields will be strongly preferred</li><li>Preference will be given to candidates with educational qualifications from top-tier local or international universities</li></ul>MSS is an equal opportunity employer. We are committed to safeguarding and promoting the welfare of children and adults at risk, and we expect all staff and partners to adhere to our safeguarding policiesJob Type: Full-timePay: Rs300,000.00 - Rs400,000.00 per monthWork Location: In person

Digital Channels Manager

Triology Studio

Enovadors Ltd is a creative digital solutions company providing website design, branding, SEO, marketing, and online growth services to clients worldwide. As we continue to expand our in-house team, we are looking for a results-driven Lead Generation Specialist who can identify, engage, and convert potential clients through modern digital platforms.Key Responsibilities<ul><li>Generate high-quality leads through Facebook, Instagram, LinkedIn, Discord, and Twitch</li><li>Actively engage with online communities, respond to inquiries, and identify business opportunities</li><li>Build and maintain organized lead lists and track daily outreach activities</li><li>Schedule qualified appointments or demos for the sales team</li><li>Prepare weekly reports on outreach progress, lead status, and conversions</li></ul>Requirements<ul><li>Proven experience in lead generation, outreach, or social media prospecting</li><li>Strong written communication and online networking skills</li><li>Hands-on experience with Discord and Twitch communities</li><li>Self-motivated, well-organized, and target-oriented</li><li>Understanding of digital agency services (web design, branding, SEO, marketing) is a strong plus</li></ul>Benefits<ul><li>Competitive salary + performance-based commission</li><li>Supportive, creative, and collaborative work environment</li><li>Long-term growth and career advancement opportunities within Enovadors Ltd</li><li>Exposure to international clients and diverse digital projects</li></ul>Job Type: Full-timePay: From Rs25,000.00 per monthWork Location: In person

Lead Generation Specialist

Explore 952+ Marketing lead in Karachi Pakistan this January. Find roles across top companies and apply now to boost your career.