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lead generation specialist

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TechSea

<div>
 
 
 Location:
 
 On-site - Valencia Town, Lahore
 
 
 
 Job Timing:
 
 7:00 pm &ndash; 4:00 am (PST)
 
 
 
 Employment Type:
 
 Full-Time
 
 
 
 
 
 
 About TechSea:
 
 
 
 
 
 
 
 T
 
 echSea is a rapidly growing
 
 SaaS based IT
 
 and Career Services company based in the United States, with operations in both Pakistan and the U.S. We serve both B2C and B2B clients, have a diverse client base in the U.S. Our commitment is to push the boundaries of technology while delivering exceptional services to our customers. We invite you to join us as we continue to grow and innovate.
 
 
 
 
 
 
 Position Overview:
 
 
 
 
 
 
 We&rsquo;re looking for a
 
 Digital Marketing Lead
 
 with
 
 5+ years of B2C digital marketing experience
 
 to own and execute our
 
 digital marketing strategy.
 
 This role is ideal for a
 
 creative and data-driven marketer
 
 with a passion for
 
 consumer SaaS products
 
 who thrives in a fast-paced,
 
 startup environment.
 
 
 
 You&rsquo;ll lead campaigns across
 
 Meta, Google, TikTok
 
 , and
 
 other platforms
 
 , manage
 
 UGC partnerships
 
 , and collaborate with internal teams to drive
 
 customer acquisition and engagement.
 
 If you have a
 
 keen eye for design, copy, and video content
 
 and love
 
 testing new ideas to optimize performance
 
 , we want to hear from you!
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Campaign Management
 
 
 <ul>
 <li>
 Lead, manage, execute, and optimize
 
 paid media campaigns
 
 across
 
 Meta (Facebook/Instagram), Google, TikTok
 
 , and other emerging platforms.
 </li>
 <li>
 Manage budgets to ensure
 
 maximum ROI
 
 and
 
 scalable growth.
 
 </li>
 <li>
 Stay ahead of
 
 digital marketing trends
 
 to keep our campaigns innovative and impactful.
 </li>
 </ul>
 
 
 
 
 
 Creative Direction
 
 
 <ul>
 <li>
 Oversee the creation of
 
 high-quality marketing assets
 
 across video, copy, and design.
 </li>
 <li>
 Collaborate with
 
 internal and external teams
 
 to ensure brand consistency across all digital channels.
 </li>
 <li>
 Write
 
 compelling, conversion-focused copy
 
 for landing pages, ads, and emails.
 </li>
 </ul>
 
 
 
 
 
 UGC Partnerships
 
 
 <ul>
 <li>
 Identify and manage
 
 content creators and influencers
 
 to build a steady pipeline of
 
 user-generated content (UGC)
 
 .
 </li>
 <li>
 Launch
 
 creative content initiatives
 
 that drive engagement and improve conversion rates.
 </li>
 </ul>
 
 
 
 
 
 Webinars &amp; Events
 
 
 <ul>
 <li>
 Plan, promote, and execute
 
 webinars
 
 to
 
 educate
 
 and
 
 engage prospective users.
 
 </li>
 <li>
 Use
 
 data-driven insights
 
 to continuously improve the
 
 effectiveness
 
 of events.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Optimization
 
 
 <ul>
 <li>
 
 Monitor key performance metrics
 
 (CTR, CPA, CVR) and provide
 
 actionable insights
 
 to optimize future campaigns.
 </li>
 <li>
 Conduct
 
 A/B testing
 
 on landing pages, ads, and emails to drive performance improvements.
 </li>
 </ul>
 
 
 
 
 
 Project Management &amp; Collaboration
 
 
 <ul>
 <li>
 Use
 
 ClickUp (or similar tools)
 
 to manage campaigns and ensure projects are delivered on time.
 </li>
 <li>
 Work closely with
 
 product, sales, and operations teams
 
 to align marketing strategies with overall business goals.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Tools
 
 
 
 To succeed in this role, you&rsquo;ll need a
 
 blend of creativity and technical know-how
 
 , as well as proficiency in the following tools and platforms:
 
 <ul>
 <li>
 
 HubSpot
 
 : CRM and marketing automation
 </li>
 <li>
 
 Canva and Adobe Suite
 
 : Design and asset creation
 </li>
 <li>
 
 Zoom Webinars
 
 : For hosting live events
 </li>
 <li>
 
 Google Analytics
 
 : Campaign performance tracking
 </li>
 <li>
 
 SEO
 
 : Strategies to improve organic search visibility
 </li>
 <li>
 
 Figma
 
 : Collaborative design tool
 </li>
 <li>
 
 Descript
 
 : Video and audio editing
 </li>
 <li>
 
 Hootsuite
 
 : Social media scheduling and analytics
 </li>
 <li>
 
 Facebook Ads Manager
 
 : Paid social media campaign management
 </li>
 <li>
 
 Go High Level
 
 : Lead management and marketing automation
 </li>
 <li>
 
 ClickUp
 
 : Task and project management
 </li>
 <li>
 
 ChatGPT (or similar AI tools)
 
 : For content creation and optimization
 </li>
 </ul>
 
 
 
 
 
 Experience &amp; Qualifications
 
 
 
 We&rsquo;re looking for someone who has:
 
 <ul>
 <li>
 
 5 or 5+ years
 
 in
 
 B2C digital marketing
 
 , with a focus on
 
 paid media and campaign optimization.
 
 </li>
 <li>
 Proven experience in
 
 marketing consumer SaaS products
 
 , particularly
 
 subscription services.
 
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, or a related field, or equivalent experience.
 </li>
 <li>
 Strong
 
 project management skills
 
 with the ability to balance
 
 creative ideas
 
 with
 
 data-driven decision-making.
 
 </li>
 <li>
 Excellent
 
 written and verbal communication skills
 
 to engage both
 
 US and international audiences.
 
 </li>
 <li>
 A
 
 self-starter
 
 who is comfortable working independently in a
 
 remote environment.
 
 </li>
 <li>
 Experience with
 
 webinar strategy and execution
 
 to drive
 
 customer acquisition and engagement.
 
 </li>
 </ul>
 
 
 
 
 
 Preferred Qualifications
 
 
 
 
 
 <ul>
 <li>
 Familiarity with affiliate marketing and partnership strategies.
 </li>
 <li>
 Experience with
 
 A/B testing tools
 
 and
 
 conversion rate optimization (CRO).
 
 </li>
 <li>
 Knowledge of
 
 emerging digital marketing platforms
 
 to explore new growth opportunities.
 </li>
 </ul>
</div>

Digital Marketing Lead (B2C Focus)

Raftar Logistics 

About UsWe are an international courier &amp; logistics company based in Pakistan, providing worldwide parcel delivery services through UPS, DHL, FedEx, and cargo solutions. Our target customers are Pakistani exporters and e-commerce sellers (Amazon, eBay, Shopify, etc.) shipping to UK, USA, and Europe.Job ResponsibilitiesIdentify and target Pakistani exporters and online sellers (Amazon, eBay, Shopify, WooCommerce, Etsy, etc.) selling in the UK/USA.Research and collect seller contact details from online marketplaces, social media, and B2B platforms.Run and manage Facebook/Instagram (Meta) Ads and Google Ads for lead generation.Use LinkedIn outreach to connect with exporters and offer logistics services.Design and execute email marketing campaigns for exporters.Maintain a database (Excel/CRM) of potential leads and track responses.Work with management to develop marketing messages and strategies to attract exporters.Required SkillsStrong knowledge of digital marketing &amp; lead generation.Experience with Meta Ads Manager and Google Ads.Ability to research and collect contact details of sellers/exporters from platforms like eBay, Amazon, and Shopify.Familiarity with LinkedIn Sales Navigator and outreach strategies.Basic understanding of SEO &amp; email marketing tools.Experience in logistics, courier, or B2B services marketing is a plus.Excellent communication skills (English &amp; Urdu).SalaryCompetitive salary based on experience + performance bonuses for lead conversions.Job Type: Part-timePay: From Rs25,000.00 per monthExpected hours: 20 per weekWork Location: In person

Digital Marketing & Lead Generation Specialist (Logistics Industry)

TECH DATA

As a Marketing Manager, you will be the central hub for all marketing activities for 3-5 different campaigns simultaneously. You will be responsible for deeply understanding each campaigns unique business, industry, and goals to develop, design, and execute complete end-to-end marketing campaigns. This is a hands-on role perfect for a strategic thinker who also loves to roll up their sleeves and bring ideas to life across digital, PR, events, and beyond.Key Responsibilities<ul><li>Strategic Campaign Development: Create comprehensive, integrated marketing strategies and campaigns from the ground up for each campaign, aligning with their specific business objectives (e.g., lead generation, brand awareness, product launch).</li><li>Cross-Channel Execution:</li><li>Digital Marketing: Manage and execute campaigns across SEO/SEM, email marketing, social media (organic and paid), content marketing (blogs, whitepapers, case studies), and website management.</li><li>Public Relations (PR): Develop PR strategies, write press releases, pitch media, secure placements, and manage client reputation.</li><li>Events: Plan and coordinate virtual and physical events (webinars, trade shows, conferences) to enhance brand recognition and generate leads.</li><li>Brand Management: Steward the client's brand, ensuring consistency in messaging and visual identity across all touchpoints and campaigns.</li><li>Client Partnership: Serve as the primary marketing contact for your portfolio of clients. Build strong, trusted relationships through clear communication, strategic guidance, and proven results.</li><li>Project Management: Juggle multiple priorities and deadlines seamlessly. Develop project timelines, manage budgets, and coordinate with internal designers, writers, and external vendors to ensure flawless execution.</li><li>Analysis &amp; Reporting: Monitor, analyze, and report on campaign performance using data and insights (e.g., Google Analytics, social insights) to demonstrate ROI and inform future strategy.</li></ul>What We're Looking For (Qualifications)<ul><li>5+ years of experience in a marketing role, with a proven track record of developing and managing multi-channel marketing campaigns. Agency or consultancy experience is a significant plus.</li><li>A portfolio that demonstrates your experience in creating successful campaigns across digital, PR, and events.</li><li>Exceptional project management and organizational skills, with the ability to context-switch efficiently between different clients and industries.</li><li>Strong written and verbal communication skills, with experience in client-facing roles and the ability to present ideas clearly and persuasively.</li><li>Proficiency in marketing tools and platforms (e.g., Google Analytics, Meta Business Suite, email marketing software like Mailchimp or HubSpot, SEO tools like SEMrush or Ahrefs).</li><li>A creative and strategic mindset, with strong problem-solving abilities and a results-driven attitude.</li><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.</li></ul>Job Type: Full-timeWork Location: In person

Marketing Manager LEAD

HAICHUAN FOODS

Job Summary:We are looking for a dynamic Performance Marketing Team Lead to spearhead our B2B lead generation efforts across LinkedIn, social platforms, and digital channels. This role will oversee the strategy, execution, and optimization of campaigns to ensure a steady flow of qualified leads into our CRM as web connects, fueling the sales pipeline. The ideal candidate is both strategic and hands-on, with expertise in performance marketing, social selling, and CRM-based lead management.Key Responsibilities:<ul><li>Lead the performance marketing team with a focus on B2B lead generation and demand generation.</li><li>Develop and manage campaigns across LinkedIn, Meta, Google Ads, and other digital platforms to drive high-quality leads.</li><li>Oversee LinkedIn lead generation through Sales Navigator, InMails, outreach campaigns, and retargeting.</li><li>Ensure seamless integration of lead capture (forms, ads, landing pages) into the CRM (HubSpot, Salesforce, Zoho, etc.) as web connects.</li><li>Collaborate with sales to define MQL and SQL criteria and improve lead qualification processes.</li><li>Optimize the entire lead funnel &ndash; from prospecting and campaign targeting to CRM workflows and nurturing.</li><li>Conduct A/B testing on ad creatives, messaging, and landing pages to maximize conversion rates.</li><li>Track and analyze key performance metrics such as CPL, CAC, ROAS, lead-to-opportunity ratio, and pipeline contribution.</li><li>Train and mentor the team on B2B digital channels, analytics, and lead management best practices.</li><li>Stay updated with the latest performance marketing trends, tools, and B2B lead generation strategies.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (MBA preferred).</li><li>4&ndash;6+ years of experience in performance marketing, with at least 2 years in a team lead/managerial role.</li><li>Proven track record of generating B2B leads via LinkedIn, social platforms, and paid campaigns.</li><li>Strong knowledge of CRM systems (HubSpot, Salesforce, Zoho, etc.) and marketing automation workflows.</li><li>Experience with LinkedIn Ads, Google Ads, Meta Ads, and retargeting platforms.</li><li>Solid understanding of B2B funnels, account-based marketing (ABM), and lead qualification frameworks.</li><li>Excellent analytical skills with the ability to interpret data and optimize for performance.</li><li>Strong leadership and team management skills with a hands-on approach.</li></ul>Nice to Have:<ul><li>Background in SaaS, Tech, or Enterprise B2B industries.</li><li>Experience with data enrichment tools (Apollo, ZoomInfo, Lusha, etc.).</li><li>Knowledge of SEO, content marketing, and organic social strategies to complement paid efforts.</li></ul>&#9889; Focus of the Role: Build and lead a B2B performance marketing engine that drives consistent, qualified leads from LinkedIn and other social/digital platforms, ensuring they flow seamlessly into the CRM to accelerate sales growth.Job Type: Full-timePay: Rs200,000.00 - Rs300,000.00 per monthWork Location: In person

Performance Marketing Team Lead

Royal Solar Energy Pvt Ltd

Position: Marketing Manager Company: Royal Solar Energy (Pvt.) Limited Location: DHA Phase 8, Lahore Working Days/Hours: Monday to Saturday, 10:00 AM &ndash; 06:00 PMAbout UsRoyal Solar Energy (Pvt.) Limited is one of Pakistan&rsquo;s leading renewable energy solution providers, delivering high-quality solar energy systems to residential, commercial, and industrial clients. We are expanding rapidly and seeking a dynamic Marketing Manager to lead our marketing initiatives and strengthen our brand presence in the renewable energy sector.Role OverviewThe Marketing Manager will be responsible for planning, developing, and executing marketing strategies to promote our solar energy solutions. The ideal candidate should have strong experience in digital and traditional marketing, team management, and market positioning, with a proven ability to drive brand visibility and lead generation.Key Responsibilities<ul><li>Develop and implement strategic marketing plans aligned with company goals.</li><li>Lead digital marketing campaigns (SEO, social media, paid ads, email marketing).</li><li>Organize and oversee marketing events, exhibitions, and brand activations.</li><li>Manage content creation, including brochures, presentations, and online media.</li><li>Conduct market research to identify trends, customer needs, and competitor activities.</li><li>Collaborate with the sales team to support lead generation and client engagement.</li><li>Monitor and analyze the performance of campaigns, preparing regular reports for management.</li><li>Build and manage relationships with advertising agencies, media partners, and vendors.</li><li>Supervise and mentor the marketing team to ensure efficient execution of activities.</li></ul>Requirements<ul><li>Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, Business Administration, or related field.</li><li>4&ndash;6 years of relevant experience in marketing (renewable energy or related industry preferred).</li><li>Strong knowledge of digital marketing tools and platforms.</li><li>Excellent communication, presentation, and leadership skills.</li><li>Creative thinker with the ability to drive innovative campaigns.</li><li>Strong analytical and problem-solving abilities.</li></ul>What We Offer<ul><li>Competitive salary package (commensurate with experience).</li><li>Growth opportunities in a fast-growing renewable energy company.</li><li>Professional work environment with a focus on innovation and sustainability.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Marketing Manager

Vigilance Eye

Job Title: Digital Marketing Manager Company: Vairt Location: Lahore, Pakistan Salary: PKR 60k to 80k/month Experience: Minimum 3 years Job Type: Full-time | On-siteAbout Vairt: Vairt is a U.S.-based real estate investment platform with a global presence in the USA, UAE, and Finland. Our mission is to make real estate investment more accessible through fractional ownership and blockchain technology. We're expanding our Lahore office and looking for a talented and experienced Digital Marketing Manager to lead and grow our digital presence.Role Summary: As the Digital Marketing Manager at Vairt, you will oversee all digital marketing initiatives, drive lead generation, optimize conversion funnels, and manage brand visibility across digital channels. You will work closely with the leadership team to align marketing strategies with business objectives.Key Responsibilities:<ul><li>Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing.</li><li>Manage PPC campaigns (Google Ads, Meta Ads) and monitor performance metrics to optimize ROI.</li><li>Lead SEO initiatives including keyword research, on-page and off-page optimization, and technical SEO audits.</li><li>Oversee the content strategy for website, blogs, email, and social platforms.</li><li>Manage marketing automation tools (e.g., HubSpot, Mailchimp, Smartlead.ai, Instantly.ai).</li><li>Collaborate with the sales and design teams to launch data-driven campaigns.</li><li>Generate monthly reports on campaign performance and KPIs.</li><li>Stay up to date with emerging marketing trends and tools.</li></ul>Requirements:<ul><li>Bachelor's degree in Marketing, Business, or related field.</li><li>Minimum 3 years of proven experience in digital marketing.</li><li>Strong understanding of Google Ads, Facebook Ads Manager, SEO tools (SEMRush, Ahrefs), and analytics platforms.</li><li>Hands-on experience with CRM and email marketing tools.</li><li>Excellent written and verbal communication skills.</li><li>Ability to work independently and lead a small team.</li></ul>What We Offer:<ul><li>Competitive monthly salary: PKR 60k to 80k</li><li>Exposure to international markets and real estate tech</li><li>A creative and collaborative work environment</li><li>Growth opportunities in a fast-scaling company</li></ul>How to Apply: Submit your CV and portfolio (if available) through Indeed or email us directly at support@vairt.com with the subject line &ldquo;Digital Marketing Manager &ndash; Lahore&rdquo;.Job Type: Full-timePay: Rs60,000.00 - Rs800,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital Marketing : 5 years (Preferred)</li></ul>Work Location: In person

Digital Marketing Manager

PerksHR

About the RoleWe are seeking an experienced Head of Marketing to lead all B2B marketing initiatives for our professional services and staffing solutions. This role requires a data-driven leader who understands how to generate leads, position services effectively, and scale brand awareness across multiple B2B verticals.Key ResponsibilitiesStrategy &amp; Leadership<ul><li>Develop and execute end-to-end marketing strategies to drive lead generation, brand positioning, and market expansion.</li><li>Build and manage a marketing team capable of supporting sales funnels for professional services and staffing.</li><li>Define brand identity, messaging, and positioning to differentiate in competitive B2B markets.</li></ul>Demand Generation &amp; Growth<ul><li>Build and optimize multi-channel campaigns (LinkedIn, email, webinars, SEO, paid ads) targeting CPAs, CFOs, Controllers, and business owners.</li><li>Develop account-based marketing (ABM) strategies for high-value prospects.</li><li>Partner with Sales leadership to align campaigns with revenue targets and track ROI.</li></ul>Content &amp; Thought Leadership<ul><li>Oversee the creation of case studies, whitepapers, blog posts, and webinars to establish the company as an industry expert.</li><li>Drive LinkedIn campaigns targeting decision-makers in accounting, finance, and HR.</li><li>Develop sales enablement materials for business development teams.</li></ul>Analytics &amp; Optimization<ul><li>Own marketing KPIs: lead volume, cost per lead, conversion rates, CAC vs. LTV.</li><li>Use CRM and analytics platforms to track funnel performance and optimize campaigns.</li><li>Provide monthly performance reports to leadership.</li></ul>Qualifications<ul><li>7+ years in B2B marketing, with at least 3 in a leadership role.</li><li>Proven success generating leads for professional services or staffing/outsourcing companies.</li><li>Strong expertise in LinkedIn campaigns, ABM, and content-driven lead generation.</li><li>experience in B2B Marketing, Digital Marketing, and E-commerce.</li><li>Experience managing budgets, teams, and agencies.</li><li>Excellent strategic thinking, communication, and leadership skills.</li></ul>What We Offer<ul><li>Competitive salary + performance incentives.</li><li>Opportunity to build and scale B2B marketing for two fast-growing business lines.</li><li>Direct collaboration with the founder and leadership team.</li><li>Growth environment with autonomy to test and innovate.</li></ul>Contact Us: ayesha.shahid@perkshr.comJob Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthWork Location: In person

Head of Marketing-(PHR/1031/1)

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