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marketing research analyst

Confidential Careers

<div>
 
 
 Position Summary
 
 
 
 We are searching for a detail-oriented, data-driven Marketing Research Analyst to join our marketing organization. The Analyst will be an important member of the team and will analyze marketing performance, provide identification of trends, and provide insights for each program so that the marketing team can rely on data to make business decisions. The successful candidate will have strong analytical abilities and an understanding of digital marketing metrics. The ideal Marketing Analyst will also have a true passion for utilizing complex data to provide clear recommendations and drive growth and optimization across all marketing touchpoints and channels.
 
 
 
 
 
 
 Key responsibilities:
 
 
 <ul>
 <li>
 Provide Daily performance reports with sales, traffic, conversion, and key marketing metrics.
 </li>
 <li>
 Report on campaign performance &amp; sales results across all channels (paid, organic, email, etc).
 </li>
 <li>
 Track user behavior, reviewing drop-off points, moments of friction, and opportunities for improving UX, using Hotjar, Google Analytics 4 (GA4), Microsoft Clarity, and so forth.
 </li>
 <li>
 Collaborate with the marketing team to assess campaign performance and optimize based on data.
 </li>
 <li>
 Create and maintain dashboards and visual reports in order to accommodate the complex data in a way that is actionable to other teams.
 </li>
 <li>
 Help track KPIs and aid in data-led decision making by teams.
 </li>
 <li>
 Stay current with the platform and the new analytics features to refine and develop ongoing reporting and analysis.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 +4 years of experience in marketing analytics, digital analytics, or a related field, preferably in e-commerce.
 </li>
 <li>
 Strong hands-on knowledge of analytics tools, including Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, and experience with reporting tools like Google Sheets, Looker Studio, Excel, etc.
 </li>
 <li>
 Proven ability to create clear, insightful reports and dashboards that support data-driven decision making.
 </li>
 <li>
 Solid understanding of e-commerce KPIs, marketing funnels, conversion metrics, and user journey analysis.
 </li>
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 Strong communication skills with the ability to translate complex data into clear, actionable insights for diverse teams.
 </li>
 <li>
 Highly organized, detail-oriented, and curious, always eager to dig deeper into data.
 </li>
 <li>
 Work cross-departmentally with product, sales, and marketing to help ensure accuracy and consistency.
 </li>
 </ul>
 
 
</div>

Marketing Research Analyst

Strategic Gears

<div>
 As a Market Research Analyst at Strategic Gears, you will be primarily responsible for overseeing primary data collection, designing research methodologies, and conducting thorough data analysis with meticulous attention to detail. You will design questionnaires/Discussion guide, manage fieldwork execution, and translate findings into actionable insights for our clients. Success in this role means delivering precise research that effectively addresses client objectives. This position is key to supporting our clients' strategic goals through data-driven decision making.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Gather and analyze qualitative and quantitative data from primary research
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 <li>
 Track and monitor trends, market developments, and competitive activities to provide insights
 </li>
 <li>
 Design questionnaire and discussion guides that align with research objectives and gather relevant data
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 <li>
 Conduct surveys, interviews, and focus groups to capture customer insights and preferences.
 </li>
 <li>
 Prepare comprehensive research reports, market assessments, and presentations to support business decision- making
 </li>
 <li>
 Collaborate with consulting teams and clients to understand research needs and ensure alignment with client business goals
 </li>
 <li>
 Oversee the execution of fieldwork to ensure high-quality data collection and timely project completion
 </li>
 <li>
 Work closely with the consulting team to ensure that research findings are integrated into broader client strategies and solutions
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 <li>
 Utilize industry-standard market research tools and methodologies to collect, organize, and interpret data
 
 
 
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in business, Marketing, Economics, Statistics or a related field; a Master&rsquo;s degree is a plus
 </li>
 <li>
 0-2 years of experience in market research, business consulting, or data analysis, preferably in a consulting environment
 </li>
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 Strong analytical and problem-solving skills with the ability to interpret large data sets and provide actionable recommendations
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 <li>
 Ability to understand business problems and provide research-based solutions to support strategic decision-making
 </li>
 <li>
 Strong communication and presentation skills, with the ability to interact with clients and stakeholders effectively
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 Experience using market research tools and databases (e.g., Gartner, Statista), and proficiency in Excel and data visualization tools
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 <li>
 High attention to detail and ability to produce accurate and comprehensive research reports
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 <li>
 Experience managing multiple research projects, timelines, and deliverables
 </li>
 <li>
 Must be fluent in both English and Arabic
 
 
 
 
 </li>
 </ul>
</div>

Market Research Analyst

PepsiCo

<div>
 
 Overview
 
 
 
 This role is responsible for supporting the KSA &amp; UAE BU markets Commercial, finance &amp; planning &amp; other support functions with key reporting and analysis of performance by Channel, Key Customer and Sales Area against key deliverables, Adding value to the reports suite, this role also provides meaningful insights and recommendations to the KSA &amp; UAE sales team, highlighting all opportunities for growth and productivity. The Trade Marketing Analyst is responsible for analyzing market trends, evaluating trade marketing effectiveness, and supporting the development of trade marketing strategies to drive sales growth. This role involves collaboration with various teams, including sales, marketing, and trade marketing, to optimize trade agreements and promotional spending.
 
 
 
 Responsibilities
 
 
 
 
 Functional Responsibilities
 
 
 
 <ul>
 <li>
 Support PepsiCo Trade Marketing leadership team (typically L11+) - with standard reporting against established performance measurables as well as ad-hoc reporting requests.
 </li>
 <li>
 Responsible on Analyze market trends and competitive landscape to identify opportunities and threats.
 </li>
 <li>
 Gather data from retail partners and trade sources to assess market performance.
 </li>
 <li>
 Collaborate with trade marketing and sales teams to plan and execute trade promotions, Also Monitor compliance with promotional strategies and ensure accurate implementation and Collaborate with marketing and sales teams to plan and execute trade promotions.
 </li>
 <li>
 Prepare monthly, quarterly, and annual Trade Marketing reports for management. Investigate and resolve discrepancies in commission payouts. Prepare detailed reports for sales leaders and executives on compensation-related metrics.
 </li>
 <li>
 Maintain and analyze sales and promotional data to gauge trade marketing performance &amp; use various analytical tools and software to generate reports on sales trends and promotional ROI
 </li>
 <li>
 Prepare comprehensive reports on trade marketing activities, including sales performance and promotional analysis &amp; present findings and recommendations to relevant stakeholders (e.g., sales teams, management
 </li>
 <li>
 Conduct market research to gather consumer insights and preferences that inform trade marketing strategies.
 </li>
 <li>
 Support business development and continuous improvement initiatives to drive growth and efficiency both within Cluster and GBS Hub
 </li>
 <li>
 Collect feedback from retail partners to refine trade promotions and initiatives.
 
 
 </li>
 </ul>
 
 People Responsibilities
 
 
 
 <ul>
 <li>
 Develop daily interaction with senior leadership with the market under scope. Across multiple Functions including Sales team, and BU Finance Planning and Controls teams.
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 <li>
 Develop winning relationships with key stakeholders including the Trade Marketing team, Commercial function, embedding GBS Commercial Analytics services within the organization.
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 <li>
 Act as a point of contact and trusted business partner for Trade Marketing &amp; Commercial team, participating in standard operational review calls with key stakeholders and Business Leaders
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 <li>
 Support the Reporting &amp; Analytics Lead and Cluster Sales Lead with all initiatives to improve GBS service offerings.
 </li>
 <li>
 Work closely with wider GBS team members to deliver full loop data support to Cluster business.
 </li>
 <li>
 Support business development and continuous improvement initiatives to drive growth and efficiency both within Cluster and GBS Hub
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s in business / accounting; MBA preferred
 </li>
 <li>
 Min 1-3 years of experience in Analytics &amp; Reporting within FMCG (Sales or Finance)
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 <li>
 Strength in IT with ability to develop complex analytical modeling, advanced analytical and reporting visualization tools including Power BI and / or tableau , (AI an advantage)
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 <li>
 Strong communication and interpersonal skills
 </li>
 </ul>
</div>

Enterprise Data Operations Asst Analyst

dubizzle Egypt

<div>
 Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people's lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.
 
 
 As part of Dubizzle Group, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.
 
 
 As the Commercial Analyst, you will play a crucial role in supporting our commercial decision-making processes by providing in-depth strategic analysis, business insights, and recommendations. You will be required to have a strong business sense, advanced Excel skills, and the ability to interpret complex data to drive commercial success.
 
 
 
 In this role, you will:
 
 
 
 <ul>
 <li>
 Operational Ownership: Take ownership of operational activities linked with dubizzle, i.e. utilisation, product changes, communication with clients, management, etc
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 <li>
 Data Interpretation: Translate complex data sets into clear, concise reports and presentations to aid decision-making
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 Process Monitoring: Analyse and monitor our processes to provide actionable insights to improve business performance
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 <li>
 Market &amp; Competitor Research: Conduct research on industry trends, customer behaviour, and competitor activities to identify growth opportunities
 </li>
 <li>
 Surveys: Help conduct surveys for mapping the client universe
 </li>
 <li>
 Stakeholder Collaboration: Work cross-functionally with sales, marketing, and finance teams to provide analytical support and ensure commercial strategies are data-driven
 </li>
 <li>
 Excel Expertise: Create, manage, and optimise complex Excel models, including but not limited to VLOOKUPs, pivot tables, macros, and data visualisation techniques
 </li>
 <li>
 Reporting: Develop and maintain regular financial reports, dashboards, and KPIs to track performance against targets
 </li>
 <li>
 Ad-Hoc Analysis: Support leadership with ad-hoc analysis and strategic projects to inform key business decisions
 
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor's Degree in Finance, Economics, Computer Science, or a related field
 
 
 
 </li>
 </ul>
 
 Experience:
 
 
 
 <ul>
 <li>
 3-5 years of experience in a commercial/business analyst or a data analysis role
 </li>
 <li>
 Proven experience in conducting financial analysis and modelling
 </li>
 <li>
 Experience with data analysis tools (e.g., Power BI, Tableau) is a plus
 </li>
 <li>
 Experience with programming languages is preferred
 </li>
 <li>
 Consulting or Tech background is a plus
 
 
 
 </li>
 </ul>
 
 Knowledge:
 
 
 
 <ul>
 <li>
 Decent understanding of business and financial principles, including profitability, pricing, and margin analysis
 </li>
 <li>
 Ability to synthesise data into actionable insights with a clear understanding of business impact
 </li>
 <li>
 Proficiency in Microsoft Excel is a must (advanced knowledge including pivot tables, VLOOKUP, formulas, macros, and data visualisation)
 
 
 
 </li>
 </ul>
 
 Skills:
 
 
 
 <ul>
 <li>
 Excellent problem-solving skills and attention to detail
 </li>
 <li>
 Strong communication skills, both written and verbal, with the ability to present data to non-technical stakeholders
 </li>
 <li>
 Ability to manage multiple tasks and prioritise effectively in a fast-paced environment
 
 
 
 </li>
 </ul>
 
 Traits:
 
 
 
 <ul>
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 Obsessives with the quality of work
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 You are independently capable of seeking information, solving conceptual problems and delivering high-quality results in challenging situations;
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 Passion for data and metrics;
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 Outstanding analytical capacity paired with a profound business sense;
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 Hands-on attitude and the ability to thrive in a fast-paced environment;
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 Highly motivated, professional, creative, proactive and able to work independently and cooperatively in a diverse group
 
 
 
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 </ul>
 
 Benefits
 
 
 
 <ul>
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 A fast paced, high performing team
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 Comprehensive Health Insurance
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 <li>
 Life Insurance
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 <li>
 Rewards &amp; Recognitions
 </li>
 <li>
 Learning &amp; Development opportunities
 
 
 
 </li>
 </ul>
 #Egyptdubizzle
</div>

Commercial Analyst

Luciq

<div>
 We are looking for a goal-oriented and technically brilliant Data Analyst to join our GTM Operations team. You will be the key link between our complex data systems and our Go-To-Market strategy, providing the insights that help our Sales, Marketing, and Leadership teams make smarter, faster decisions. If you have a passion for data visualization, a knack for modeling, and the business sense to know what matters, this is your role.
 
 
 What You'll Do
 
 
 <ul>
 <li>
 Be the Insight Engine: Proactively analyze our diverse data to uncover trends, correlations, and opportunities that others might miss. Tell the story behind the numbers to influence our GTM strategy.
 </li>
 <li>
 Build the Foundation: Design, build, and maintain clean, reliable, and performant dashboards and reports in Looker that become the single source of truth for the entire company.
 </li>
 <li>
 Power Our Growth: Help build and refine sophisticated marketing attribution and sales forecasting models to directly measure and improve the effectiveness of our revenue teams.
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 <li>
 Champion Data Integrity: Establish standardized definitions for key metrics (like "active users" and "enterprise acquisition") to ensure clarity and consistency across all teams.
 </li>
 <li>
 Drive Efficiency: Identify and fix slow queries and data pipeline bottlenecks, working to streamline how we access and use our data.
 </li>
 <li>
 Support Key Initiatives: Collaborate on building financial models for critical, high-impact projects like pricing strategy.
 
 
 </li>
 </ul>
 What We're Looking For
 
 
 <ul>
 <li>
 A bachelor&rsquo;s degree in Data Analytics, Statistics, Business, or a related quantitative field.
 </li>
 <li>
 3+ years of professional experience in a Data Analyst, BI Analyst, or similar role.
 </li>
 <li>
 You are a SQL expert: You can write complex, optimized queries in your sleep.
 </li>
 <li>
 You are a visualization pro: You have advanced experience with Looker (or similar BI tools like Tableau, Power BI) and know how to make data intuitive and actionable.
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 <li>
 You have foundational data warehousing knowledge: Hands-on experience with Redshift, BigQuery, or Snowflake, and familiarity with ETL tools like Fivetran.
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 You're a business-minded technologist: You don't just report the data; you understand what it means for the business and can make strategic recommendations.
 </li>
 <li>
 You're a brilliant communicator: You can effectively partner with and present to stakeholders from technical teams to company executives.
 
 
 </li>
 </ul>
 
 Bonus Points If You Have
 
 
 
 <ul>
 <li>
 Experience in a B2B SaaS environment.
 </li>
 <li>
 A background in Marketing, Product, or Sales operations.
 </li>
 <li>
 Experience with Python or R for statistical analysis.
 </li>
 </ul>
</div>

Data Analytics

RATP Dev Mobility Cairo

<div>
 
 Job Purpose
 
 
 
 The Social Media Analyst is responsible for monitoring, analyzing, and interpreting the emotional tone of conversations and mentions across various social media platforms. The insights provided will help guide brand strategy, inform content decisions, and support real-time reputation management.
 
 
 
 Responsibilities/Duties
 
 
 
 
 Profil de candidat recherch&eacute; :
 
 
 
 
 Analysis and Reporting
 
 
 
 <ul>
 <li>
 Monitor brand mentions and relevant conversations across platforms such as Twitter/X, Facebook, Instagram, LinkedIn, TikTok, and YouTube.
 </li>
 <li>
 Classify social media content by sentiment (positive, negative, neutral) using social listening tools or manual methods.
 </li>
 <li>
 Identify emerging trends, public reactions, and sentiment shifts related to products, campaigns, competitors, or events.
 </li>
 <li>
 Prepare weekly and monthly sentiment analysis reports with actionable recommendations.
 </li>
 <li>
 Continuously track and evaluate competitors&rsquo; social media strategies to gain actionable insights.
 
 
 </li>
 </ul>
 
 Collaboration and Strategy
 
 
 
 <ul>
 <li>
 Collaborate with the marketing and PR teams to provide real-time insights during product launches, crises, or high-impact campaigns.
 </li>
 <li>
 Assist in evaluating campaign effectiveness by measuring changes in audience sentiment before, during, and after campaigns.
 </li>
 <li>
 Stay up to date on social listening tools and platform-specific language nuances (e.g., emojis, slang, sarcasm).
 
 
 </li>
 </ul>
 
 Technical and Administrative
 
 
 
 <ul>
 <li>
 Build and maintain dashboards to visualize sentiment trends and social engagement metrics.
 </li>
 <li>
 Handle other administrative tasks as needed
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 ESSENTIAL QUALIFICATIONS, KNOWLEDGE &amp; EXPERIENCE
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications or a related field.
 </li>
 <li>
 Very good proficiency in both Arabic &amp; English
 
 
 </li>
 </ul>
 
 Knowledge
 
 
 
 <ul>
 <li>
 Familiarity with social listening and analytics tools (e.g., Brandwatch, Sprout Social, Talkwalker, Meltwater).
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 <ul>
 <li>
 0&ndash;3 years of experience in social media analytics, sentiment analysis, or digital marketing.
 
 
 </li>
 </ul>
 
 Desired Behaviors &amp; Experiences
 
 
 
 <ul>
 <li>
 A proactive, analytical mindset with a strong attention to detail.
 </li>
 <li>
 Excellent written and verbal communication skills.
 </li>
 <li>
 Ability to work independently and in cross-functional teams.
 </li>
 <li>
 Ability to stay organized and manage multiple data streams simultaneously.
 </li>
 <li>
 Eagerness to stay updated on industry trends and digital communication tools.
 </li>
 </ul>
</div>

Social Media Analyst

Coptic Orphans

<div>
 
 
 Sr. Data Analyst
 
 
 
 
 
 
 
 Purpose of the Job
 
 
 
 The Senior Data Analyst plays a critical role in leading advanced data analysis initiatives that uncover meaningful patterns and trends, supporting data-informed decision-making across the organization. This role involves independently sourcing, transforming, and interpreting diverse datasets and translating findings into clear, actionable insights through advanced visualizations and reports tailored for managers and functional leads. By strengthening our data-driven approach, the Senior Data Analyst will play a pivotal role in turning raw information into measurable improvements that support our mission and align with organizational objectives.
 
 
 
 
 
 
 Essential Functions and Responsibilities
 
 
 <ul>
 <li>
 Partner with directors and managers across departments to proactively identify opportunities where data analytics can enhance operational effectiveness and support business goals.
 </li>
 <li>
 Lead the design, implementation, and deployment of predictive and prescriptive models.
 </li>
 <li>
 Continuously evaluate, refine, and optimize models to improve accuracy, reliability, and business relevance.
 </li>
 <li>
 Translate machine learning outputs into actionable recommendations that support data-informed decisions by directors and managers.
 </li>
 <li>
 Deliver impactful reports, dashboards, and data stories tailored for executive audiences and non-technical stakeholders, clearly linking analytics to strategic recommendations.
 </li>
 <li>
 Design and implement robust data collection strategies from multiple sources (enterprise databases, APIs, external data feeds, unstructured data) while ensuring data integrity and accessibility.
 </li>
 <li>
 Lead data cleaning, transformation, and validation processes, establishing best practices for data quality, governance, and reliability.
 </li>
 <li>
 Drive the development and deployment of predictive and prescriptive models to support strategic planning, resource allocation, and operational optimization.
 </li>
 <li>
 Collaborate with data analysts, developers, and technology leaders to define data architecture, integration requirements, and system implementations.
 </li>
 <li>
 Provide guidance to junior analysts and contribute to building data literacy across teams.
 </li>
 <li>
 Proactively research and recommend emerging data technologies, tools, and practices to strengthen analytical capabilities and maintain competitive advantage.
 </li>
 </ul>
 
 
 
 
 
 Required Education, Experience, Knowledge and Skills
 
 
 <ul>
 <li>
 Bachelor's degree Data Science, Computer Science, Information Systems Management or a related field.
 </li>
 <li>
 3-5 years of relevant professional experience in data analysis, including designing dashboards, delivering reports, and supporting operational or business decisions.
 </li>
 <li>
 Strong programming experience in Python (Pandas, NumPy, Scikit-learn) or R, with advanced SQL skills for complex queries and database management.
 </li>
 <li>
 Demonstrated knowledge of ETL frameworks and data warehousing principles.
 </li>
 <li>
 Strong knowledge of database design, relational and dimensional modeling, and data mining techniques.
 </li>
 <li>
 Hands-on experience applying advanced statistical concepts, supervised/unsupervised learning, and machine learning algorithms to solve real-world business problems.
 </li>
 <li>
 Proven ability to design, implement, and deploy predictive and prescriptive models.
 </li>
 <li>
 Ability to evaluate model performance, optimize accuracy, and translate outputs into actionable business strategies.
 </li>
 <li>
 Strong experience with data visualization tools (Power BI, Tableau, or similar).
 </li>
 <li>
 Familiarity with cloud-based data platforms (Azure, AWS, Google Cloud) and associated analytics services.
 </li>
 <li>
 Experience with web analytics platforms (Google Analytics, Adobe Analytics) is a plus.
 </li>
 <li>
 Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), as well as Outlook, Teams, and SharePoint.
 </li>
 <li>
 Excellent written and verbal communication skills, with confidence presenting to directors &amp; managers.
 </li>
 <li>
 Ability to translate complex data into clear, actionable insights for diverse audiences.
 </li>
 <li>
 Collaborative mindset and willingness to share knowledge with team members.
 </li>
 <li>
 Proficient in both written and spoken English.
 </li>
 <li>
 Exceptional analytical, problem-solving, and critical-thinking skills.
 </li>
 <li>
 Ability to manage multiple priorities and deliver high-quality work independently.
 </li>
 </ul>
 
 
 
 
 
 Travel and Working requirements
 
 
 <ul>
 <li>
 Limited to typical office environment such as walking, sitting, typing, using office equipment, and occasional lifting of boxes or luggage during travel.
 </li>
 <li>
 Occasional national or international travel may be required.
 </li>
 <li>
 Working out of the official hours and on weekends may be required.
 </li>
 </ul>
 
 
</div>

Sr. Data Analyst

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