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performance marketing specialist Jobs in Istanbul

performance marketing specialist

product specialist

marketing specialist

PlusMinusOne

<div>
 
 PlusMinusOne is a&nbsp;
 
 mobile startup studio
 
 &nbsp;that focuses on developing and marketing its own apps that are used and loved by millions of people around the world. Our products collectively reach&nbsp;
 
 more than a half-million&nbsp;new users every month in the US market alone
 
 . We are a remote-friendly startup with&nbsp;offices in&nbsp;San Francisco, Istanbul and Ankara.
 
 
 
 
 
 We have been building mobile products focused on Business, Photo &amp; Video, and Education categories in the App Store mainly for the US market since 2016. And in each of these categories,&nbsp;
 
 our goal is the same:&nbsp;provide actual value to people with the best mobile user experience.
 
 
 
 
 
 
 We&rsquo;re in an exciting period of growth and are looking for an exceptional
 
 Performance Marketing Specialist
 
 who will help us shape the future of mobile.
 
 
 
 
 
 
 Who are we looking for:
 
 
 
 
 
 <ul>
 <li>
 2+ years of paid user acquisition experience, preferably with consumer mobile apps
 </li>
 <li>
 Experience with digital advertising platforms like Google Adwords, Facebook, Tiktok, Snapchat, Apples Search Ads or programmatic advertising.
 </li>
 <li>
 Good understanding of KPIs such as LTV, CAC, CPA, eCPI, eCPM, ROI, ROAS, CTR
 </li>
 <li>
 Familiarity with tracking tools for mobile advertising campaigns
 </li>
 <li>
 Strong sense of analytical thinking, detail orientation with proven ability to translate performance metrics into actionable insights,
 </li>
 <li>
 Self-motivated, hands-on, and a proactive team player
 </li>
 <li>
 Excellent written and verbal communication skills in English.
 </li>
 <li>
 University degree from a reputable university preferably in Engineering, Statistics or Economics
 </li>
 </ul>
 
 
 
 
 
 Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Managing and optimizing the performance marketing campaigns for the digital channels which are listed above
 </li>
 <li>
 Analyzing and optimizing various steps in user funnel, to increase the effectiveness of user acquisition campaigns
 </li>
 <li>
 Create, maintain, and distribute tracking and reporting against core KPI
 </li>
 <li>
 Provide input and data-driven insights to the creative team
 </li>
 <li>
 Work directly with design and external partners to develop creative and compelling assets
 </li>
 <li>
 Identifying the latest trends and technologies affecting our industry
 </li>
 </ul>
 
 
 
 
 
 What we offer:
 
 
 
 
 
 <ul>
 <li>
 Opportunity to make an impact on millions of global users' life and the future of mobile
 </li>
 <li>
 Chance to be a part of a passionate and driven team where everyone&rsquo;s ideas are valued
 </li>
 <li>
 Working in an environment with a Silicon Valley startup culture and benefits
 </li>
 <li>
 A hybrid work environment with 3 days a week at the Kabata&scedil; Istanbul office
 </li>
 <li>
 14 days of paid vacation that starts from the first year of joining the team
 </li>
 <li>
 Quarterly profit sharing based on performanceAbility to own a stock option after the first year
 </li>
 <li>
 Private health insurance package
 </li>
 <li>
 Reimbursement package for any education, course, etc.
 </li>
 <li>
 Reimbursement package for your sports activities
 </li>
 <li>
 A Macbook, iPhone, magic mouse, magic keyboard, and any other hardware that you need to deliver your best work.
 </li>
 </ul>
 
 
 
 
 
 Let's shape the future of mobile together!
 
 
</div>

Performance Marketing Specialist

Zynga

<div>
 
 Level Up Your Career with Zynga!
 
 
 
 At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times&mdash;connecting players in 175+ countries through fun, strategy, and a little friendly competition.
 
 
 From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille&trade;, Words With Friends&trade;, Zynga Poker&trade;, Game of Thrones Slots Casino&trade;, Wizard of Oz Slots&trade;, Hit it Rich! Slots&trade;, Wonka Slots&trade;, Top Eleven&trade;, Toon Blast&trade;, Empires &amp; Puzzles&trade;, Merge Dragons!&trade;, CSR Racing&trade;, Harry Potter: Puzzles &amp; Spells&trade;, Match Factory&trade;, and Color Block Jam&trade;&mdash;plus many more!
 
 
 Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation&mdash;and where you can take your career to the next level.
 
 
 Join us and be part of the play!
 
 
 TBD
 
 
 
 Ready to shape how millions discover and engage with our games?
 
 
 
 If you're driven by performance, passionate about data, and eager to make an impact in the world of mobile gaming, we&rsquo;d love to meet you!
 
 
 We're looking for a
 
 Performance Marketing Specialist
 
 to join our team and scale our top titles across global markets. You'll play a key role in driving growth through strategic user acquisition, data-driven optimization, and creative testing.
 
 
 
 What Will You Do?
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize performance marketing campaigns across channels like Meta, Google, video networks, and mobile DSPs
 </li>
 <li>
 Help managing influencer marketing efforts and agency relationships
 </li>
 <li>
 Track key KPIs and leverage data to drive the growth of our games
 </li>
 <li>
 Partner with the creative team to brainstorm, test, and optimize high-performing ad creatives
 </li>
 <li>
 Collaborate with growth analysts to evaluate campaign impact and surface actionable insights
 </li>
 <li>
 Explore new UA channels and tactics to diversify and improve the marketing mix
 </li>
 <li>
 Conduct competitor research using mobile intelligence tools to spot trends and opportunities
 </li>
 <li>
 Stay up to date with mobile industry trends and emerging marketing technologies
 
 
 </li>
 </ul>
 
 What Do You Need?
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Engineering, or a related field
 </li>
 <li>
 2+ years of hands-on performance marketing experience (ideally in mobile apps or gaming)
 </li>
 <li>
 Strong analytical mindset; comfortable working with campaign data and turning insights into strategy
 </li>
 <li>
 Proficient in using BI tools (e.g. Tableau, Power BI) to extract insights from complex data sets.
 </li>
 <li>
 Hands-on experience with leading ASO platforms (e.g. AppTweak, Sensor Tower, Mobile Action) for optimizing metadata, identifying growth opportunities, and analyzing competitor strategies.
 </li>
 <li>
 Prior experience working with major social platforms (e.g. Google, Meta) and ad networks (e.g. AppLovin, Unity) is required.
 </li>
 <li>
 Experience with retargeting/re-marketing is a strong plus
 </li>
 <li>
 Excellent communication skills in English (both written and spoken)
 
 
 </li>
 </ul>
 
 Who Are We?
 
 
 
 <ul>
 <li>
 A proud Zynga studio based in Istanbul
 </li>
 <li>
 Creators of the most popular card and board games in Turkey and the US
 </li>
 <li>
 A team fueled by collaboration, passion, and curiosity
 </li>
 <li>
 Always pushing the limits of creativity, performance, and fun
 
 
 </li>
 </ul>
 We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic &ndash; not an individual&rsquo;s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
 
 
 As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
 
 
 Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga&rsquo;s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
</div>

hepsiemlak

<div>
 
 
 Jr. / Digital Marketing Specialist
 
 
 
 
 
 
 We are looking for a creative and analytical
 
 Jr. / Digital Marketing Specialist
 
 to join our team at Hepsiemlak. In this role, you will support digital campaigns, contribute to SEO and social media content, prepare performance reports, and collaborate with external partners and agencies.
 
 
 
 
 
 
 Responsibilities:
 
 
 
 &bull; Assist in managing campaigns on Google, Meta Ads, and other platforms
 
 
 &bull; Support SEO activities (content optimization, copywriting, etc.)
 
 
 &bull; Contribute to the preparation and tracking of social media content
 
 
 &bull; Assist with email marketing and CRM campaigns
 
 
 &bull; Prepare campaign and overall performance reports on a regular basis
 
 
 &bull; Follow digital marketing trends and suggest new ideas
 
 
 &bull; Build and sustain relationships with 3rd parties such as Google, META, and agencies
 
 
 
 
 
 
 Requirements:
 
 
 
 &bull; Fluent in English (written and spoken)
 
 
 &bull; Bachelor&rsquo;s degree in Engineering, Economics, Statistics, or related fields
 
 
 &bull; 1+ years of experience in related areas
 
 
 &bull; Passionate about generating creative ideas and maintaining high-quality standards
 
 
 
 
 
 
 Benefits:
 
 
 
 As a
 
 Jr. / Digital Marketing Specialist
 
 at Hepsiemlak, you will:
 
 <ul>
 <li>
 Work in a dynamic, collaborative, non-hierarchical and flexible environment,
 </li>
 <li>
 Never-ending learning and development opportunities,
 </li>
 <li>
 Health benefits,
 </li>
 <li>
 Holiday in Birthday,
 </li>
 <li>
 Lunch card.
 </li>
 </ul>
 
 
</div>

Jr. / Digital Marketing Specialist

Scorp

<div>
 
 About Us
 
 
 
 Scorp Inc. is an innovative technology company with offices in Istanbul and San Francisco. Founded in 2014, we initially launched the Scorp app but have since shifted our focus to developing mobile applications centered around social media and live streaming. Our apps are active in 182 countries, with one app reaching 600,000 daily active users and another engaging 400,000. In 2023 alone, we gained over 150 million new registered users, supporting more than 25 languages.
 
 
 We are a tech company based in Istanbul that develops mobile applications for a global audience. We are looking for a
 
 Marketing Specialist (Arabic Speaker)
 
 to join our growing team.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Support marketing activities in Arabic-speaking markets
 </li>
 <li>
 Create and adapt content for social media and campaigns
 </li>
 <li>
 Support influencer collaborations and community management
 </li>
 <li>
 Track performance and help improve marketing strategies
 </li>
 <li>
 Being responsible for ideating, planning, and executing advertising, and social matching campaigns
 </li>
 <li>
 Performing market research on the latest trends and market analysis
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Native or fluent in Arabic, with good command of English,
 </li>
 <li>
 Previous experience in digital marketing, social media, or related fields is a plus
 </li>
 <li>
 Strong communication and organizational skills
 </li>
 <li>
 Ability to adapt quickly and work in a fast-paced environment
 </li>
 <li>
 Interest in mobile applications and digital trends
 </li>
 <li>
 Understanding cultural nuances of the countries they will be working in relation to and knowing how to address their audience
 
 
 </li>
 </ul>
 If you're looking for an opportunity to kickstart your career in a
 
 dynamic and innovative
 
 environment, we'd love to hear from you!
</div>

Marketing Specialist (Arabic Speaker)

letgo

<div>
 
 letgo is the go-to platform for buying and selling second-hand items, with over 100 million downloads and millions of listings. It simplifies local buying and selling, offering everything from electronics to furniture. Listing items is easy with AI-powered technology that automatically titles and categorizes them. Users can browse listings, chat instantly, and check profiles, ratings, and reviews to make informed decisions.
 
 
 
 
 
 We believe in the circular economy, reducing waste by helping people get what they need and let go of what they don&rsquo;t. With &ldquo;C&uuml;zdan&inodot;m G&uuml;vende,&rdquo; our secure payment and shipping service, transactions are protected and items are shipped via partner delivery companies.
 
 
 
 
 
 We're building the future of second-hand in Turkey and transforming the buying and selling experience. We seek passionate individuals who are excited about creating something users love and eager for new challenges. Our company values impactful work and a strong, evolving culture.
 
 
 
 
 
 
 What You Will Be Doing:
 
 
 <ul>
 <li>
 Develop comprehensive app growth strategies and action plans to drive market expansion, revenue growth, app installs and profitability.
 </li>
 <li>
 Develop and implement performance marketing strategies across multiple channels including PPC and affiliate marketing.
 </li>
 <li>
 Analyze key performance indicators (KPIs), metrics, and customer data to evaluate the effectiveness of growth initiatives and identify areas for optimization.
 </li>
 <li>
 Analyze and optimize marketing campaigns to maximize ROI and drive user growth.
 </li>
 <li>
 Analyze user funnels and behaviors to identify opportunities for improvement.
 </li>
 <li>
 Identify and evaluate new business opportunities, partnerships, and channels to drive customer acquisition and revenue growth.
 </li>
 <li>
 Conduct market research, competitive analysis, and customer segmentation to identify growth opportunities and to drive continuous innovation.
 </li>
 <li>
 Collaborate with cross-functional teams including product, engineering sales, and customer support to align marketing efforts with overall business goals.
 </li>
 <li>
 Conduct A/B tests and experiments to optimize conversion rates and user retention.
 </li>
 </ul>
 
 
 
 
 
 You&rsquo;ll Be Great For This Role If:
 
 
 <ul>
 <li>
 Bachelor's degree in Business Administration, Engineering, Economics, or related field; MBA or advanced degree preferred.
 </li>
 <li>
 Experience in the e-commerce sector is preferred.
 </li>
 <li>
 Proven experience in digital marketing, performance marketing, or related roles, with a track record of driving business growth and achieving results.
 </li>
 <li>
 Proficiency in digital marketing tools and platforms (e.g., Google Ads, Meta Ads, Google Analytics, Adjust etc).
 </li>
 <li>
 Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels and foster collaboration across teams.
 </li>
 <li>
 Strategic thinker with a creative mindset and the ability to develop innovative solutions to complex business challenges.
 </li>
 <li>
 Results-oriented with a focus on driving measurable business outcomes and exceeding performance targets. Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
 </li>
 <li>
 Passion for technology, innovation, and driving positive change in the organization.
 </li>
 </ul>
 
 
 
 
 
 What We Have For You;
 
 
 <ul>
 <li>
 Comprehensive benefits such as life and health insurance, bonus scheme,etc.
 </li>
 <li>
 Flexible working and hybrid opportunity
 </li>
 <li>
 Opportunity to learn and develop within the company
 </li>
 <li>
 Career guidance &amp; path
 </li>
 <li>
 A dynamic work environment
 </li>
 </ul>
 
 
</div>

Confidential

<div>
 
 
 Requirements:
 
 
 
 
 
 <ul>
 <li>
 4-7 years of experience in the related field
 </li>
 <li>
 University degree in preferably marketing or business majors
 </li>
 <li>
 Fluency in English both verbally and written
 </li>
 <li>
 Experience on digital marketing &amp;
 
 Fair
 
 </li>
 <li>
 Strong project management skills
 </li>
 <li>
 Good PC skills (Microsoft Word for Windows &amp; Excel &ndash; minimum requirements)
 </li>
 <li>
 Good inter personal and communication skills with a &lsquo;can do&rsquo; approach to tasks.
 </li>
 <li>
 Coordinates and executes the marketing activities including product launches activities, literature and support material designing &amp; updates, web site and other brand awareness activities
 </li>
 <li>
 Ensures the development and the production of all marketing materials, including literature and presentations
 </li>
 <li>
 Takes an important role in company's growth through effective implementation of all corporate marketing related subjects
 </li>
 <li>
 Interfaces with all departments and liaises with Corporate Marketing to ensure efficient implementation of regional and global marketing related subjects
 </li>
 <li>
 Manages various PR related issues; ensure correct global image is reflected in press bulletins
 </li>
 <li>
 Ensures master brand and company image in the market, to realize the product launches within the given time frames, whilst coordinating the necessary researches, and actions
 </li>
 <li>
 Assists with a variety of other marketing related issues (including managing web sites, social media etc.)
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Planning, budgeting, and organizing domestic and international events
 </li>
 <li>
 Preparing annual event calendars and coordinating with the sales team through regular meetings
 </li>
 <li>
 Managing booth setup, design, promotions, logistics, registration, accommodation, and travel arrangements for relevant events
 </li>
 <li>
 Collecting leads after events, analyzing data, and ensuring accurate transfer into the CRM system
 </li>
 <li>
 Contributing to the development, design, and procurement processes of corporate promotional materials (brochures, catalogs, giveaways, etc.)
 </li>
 <li>
 Monitoring national and international award programs and managing application processes
 </li>
 <li>
 Following media outlets in the aviation and technology sectors and establishing collaborations
 </li>
 <li>
 Building relationships with industry associations and authorities, and managing membership processes
 </li>
 <li>
 Developing campaigns, content, and documentation to support new customer acquisition
 </li>
 <li>
 Ensuring the proper distribution of news, content, advertisements, surveys, and announcements through appropriate channels
 </li>
 <li>
 Managing sponsorship and social responsibility projects in line with corporate objectives
 </li>
 <li>
 Supporting the preparation of digital media content (videos, blogs, social media posts, etc.)
 </li>
 <li>
 Implementing and maintaining corporate brand identity in accordance with strategic planning and positioning
 </li>
 <li>
 Coordinating effectively with internal and external stakeholders, agencies, and suppliers
 </li>
 <li>
 Preparing and managing the annual marketing budget
 </li>
 </ul>
 <li>
 </li>
</div>

Senior Marketing Specialist

Eaton

<div>Unlock Your Potential at Eaton: Where Diversity Drives Innovation. No matter where you come from, your aspirations matter to us. We believe in the power of different perspectives, experiences, and backgrounds to ignite innovation and drive success. We're in the business of empowering people, and that includes you. Your journey here is not just about a job; it's about a shared vision for a brighter, more sustainable future.
In the Segment Content Marketing Specialist role, you will be responsible for orchestrating the development and optimization of highly compelling content that clearly differentiates Eaton and drives engagement of prospects at every stage of their buying journey with Eaton.
This position plays a pivotal role working closely with internal marcom COEs and shared services teams to ensure content is always developed to the highest standard and in a format that aligns with how its target audiences want to engage with and consume the content to aid their decision-making processes.
In this role, you will leverage all relevant engagement data available to you to inform your approach to content optimization at all times, as well as constantly seeking feedback from field teams and, where possible, direct engagement with customers.
The role is opened in a hybrid setup for our office locations in: 
Budapest, Hungary
Warsaw or Gdansk, Poland
Ankara or Istanbul, Turkey
Belgrade, Serbia<div><div><div><h2 class="jobSectionHeader">
Responsibilities:</h2>
</div><div><ul><li>Manage the development and optimization of all content needed for demand generation and ABM campaigns, complete with all required metadata.</li><li>
Leverage UX, Social and SEO COE expertise in the supporting COEs to shape and optimize all content supporting integrated campaigns.</li><li>
Initiate development of landing page content objects in Percolate &ndash; must have a solid understanding of all AEM components and set out clear briefs for content creators and publishers on required messaging, layout, and needed CTAs.</li><li>
Facilitate development of all required email campaigns in Percolate &ndash; must be familiar with all Eloqua email templates available and set out clear briefs on messaging, layout, and needed CTAs for content creators and Eloqua publishing teams.</li><li>
Oversee the creation of sales enablement and relevant digital assets such as flyers, brochures, and catalogs that include briefs on messaging, layout, and needed CTAs.</li><li>
Initiate the creation of social posts, videos, and other promotional material needed that includes briefs on messaging, layout, and needed CTAs.</li><li>
Serve as a bridge between Business Units and Segment Scrum teams, encouraging involvement from both.</li></ul>
Key operating principles:<ul><li>
Accountability: Content developed in this role must be aligned to the needs identified in the buyer and campaign journey maps.</li><li>
Data-informed: Build and optimize content effectiveness using a data-informed approach at all times.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Qualifications:</h2>
</div><div><ul><li>Minimum Bachelor's level degree with postgraduate qualification in marketing or related field preferred</li><li>
At least 5 years of marketing communications experience</li><li>
Good understanding of AEM &amp; Eloqua templates is preferred; a strong competence using Percolate is also preferred</li><li>
Customer/market focus, work ethic, self-motivated and strong attention to detail</li><li>
Fluent level of English language</li></ul></div></div></div>
What we offer: 
<ul><li>
Competitive compensation and benefits package</li><li>
Challenging projects in dynamic collaborative team</li><li>
Flexible working solutions (remote, flexible working hours, compressed week, part time etc.)</li><li>
We make your aspirations matter &ndash; Eaton encourages internal promotion, whenever possible</li><li>
We make your growth matter - We invest in our employees for the long term &ndash; not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University</li><li>
We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people&rsquo;s lives and the environment through power management technologies.</li><li>
We make your wellbeing matter &ndash; We put your health and safety first. Wellness at Eaton is more than a program, it&rsquo;s about changing the environment by offering the right tools to help empower employees to make that happen</li></ul>
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
#LI-DG1</div>

Segment Content Marketing Specialist, Industrial Segment

Explore 350+ Marketing specialist in Istanbul this September. Find roles across top companies and apply now to boost your career.

350 marketing specialist jobs IN Istanbul

Performance Marketing Specialist

Performance Marketing Specialist

Jr. / Digital Marketing Specialist

Marketing Specialist (Arabic Speaker)

Performance Marketing Specialist

Senior Marketing Specialist

Segment Content Marketing Specialist, Industrial Segment