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Viral Marketing solutions

Job Title: Meta Ads Specialist/ Lead Generation SpecialistLocation: Karachi / Full time Company: Viral marketing SolutionsAbout UsViral Marketing is a growing leader in marketing, committed to driving measurable business growth through innovative digital strategies. We are seeking a results-oriented Meta Ads Specialist with proven expertise in managing and scaling high-performance campaigns across Facebook and Instagram.Role OverviewAs our Meta Ads Specialist, you will be responsible for creating, optimizing, and scaling paid campaigns that generate qualified leads and sales. You will work closely with marketing and creative teams to ensure campaigns align with business goals, and deliver transparent performance reporting to senior management.Key Responsibilities<ul><li>Plan, launch, and manage Meta Ads campaigns with a focus on ROAS and lead generation.</li><li>Conduct audience research, segmentation, and lookalike modeling.</li><li>Optimize campaigns daily across targeting, bidding, and creatives to achieve KPIs.</li><li>Implement retargeting, funnel-based strategies, and conversion tracking.</li><li>Collaborate with design/copy teams to test and scale winning ad creatives.</li><li>Deliver weekly and monthly reports with actionable insights.</li><li>Stay updated on Meta algorithm changes, ad policies, and best practices.</li></ul>Performance KPIs<ul><li>Minimum ROAS target: 3x&ndash;5x (depending on campaign type).</li><li>Achieve Cost-per-Lead (CPL) within [insert acceptable range] AED/USD.</li><li>Scale ad spend from [X amount AED/USD] per month upwards profitably.</li><li>Consistent improvement in CTR% and Conversion Rate.</li></ul>Requirements<ul><li>5+ years of experience managing Meta Ads with significant budgets.</li><li>Demonstrated success in achieving ROAS/CPL goals.</li><li>Proficiency in Meta Ads Manager, Pixel setup, Events Manager, and reporting dashboards.</li><li>Strong analytical and A/B testing skills.</li><li>Excellent communication and stakeholder management skills.</li><li>Bonus: Experience with other platforms (Google Ads, TikTok Ads, LinkedIn Ads).</li></ul>Compensation &amp; Benefits<ul><li>Competitive salary with performance-based incentives.</li><li>Opportunities for career progression in a scaling company.</li><li>Flexible/remote working options.</li><li>Collaborative and data-driven work culture.</li></ul>Job Type: Full-timePay: Rs30,000.00 - Rs60,000.00 per monthExperience:<ul><li>Meta Ads: 5 years (Required)</li></ul>Work Location: In person

Meta Ads Specialist/ Lead Generation Specialist

TechSol (Pvt) Ltd

Company: Epic Global Location: SMCHS, Shahrah-e-Faisal, Karachi Job Type: Full-Time (On-Site) Shift: Night Shift (9:00 PM &ndash; 6:00 AM) Working Days: Monday &ndash; FridayJob OverviewEpic Global is looking for a passionate, analytical, and results-driven Performance Marketer to join our growing team. The ideal candidate will have hands-on experience managing paid advertising campaigns across Meta and Google platforms, with a strong focus on driving conversions, improving campaign performance, and maximizing return on ad spend.Key Responsibilities<ul><li>Plan, launch, manage, and optimize paid campaigns on Meta Ads and Google Ads.</li><li>Monitor campaign performance and continuously improve ROAS, CPA, CTR, and conversion rates.</li><li>Conduct audience research, targeting, and A/B testing to improve campaign effectiveness.</li><li>Analyze campaign data and provide actionable insights and performance reports.</li><li>Implement and manage tracking using Google Analytics, Meta Business Suite, and other marketing tools.</li><li>Stay up to date with the latest digital marketing trends, platform updates, and best practices.</li><li>Collaborate with internal teams to achieve marketing and business objectives.</li></ul>Requirements<ul><li>1&ndash;3 years of hands-on experience in Performance Marketing.</li><li>Strong knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with campaign optimization, audience segmentation, and A/B testing.</li><li>Understanding of Google Analytics, Meta Business Suite, and conversion tracking.</li><li>Strong analytical, reporting, and problem-solving skills.</li><li>Ability to work independently and manage multiple campaigns simultaneously.</li><li>Excellent communication and time management skills.</li><li>Bachelor's degree in Marketing, Business, or a related field is preferred.</li></ul>What We Offer<ul><li>Competitive salary based on experience.</li><li>Career growth opportunities in a fast-growing digital agency.</li><li>Collaborative and professional work environment.</li><li>Five-day work week (Monday&ndash;Friday).</li></ul>Job Details<ul><li>Job Type: Full-Time</li><li>Work Location: On-Site (Karachi)</li><li>Shift: Night Shift (9:00 PM &ndash; 6:00 AM)</li></ul>ApplyIf you're passionate about performance marketing and ready to grow your career with Epic Global, we'd love to hear from you.Apply by sending your resume to: careers@epicglobal.pkPay: Rs50,000.00 - Rs90,000.00 per monthWork Location: In person

Performance Marketer (Junior–Mid Level)

Pro Digital Service

About Pro Digital ServicePro Digital Service is a digital growth agency that helps service-based brands grow through branding, website development, and performance marketing. We&rsquo;re expanding our marketing team and looking for a Performance Marketer who can build brands and generate qualified leads through Meta advertising.Job OverviewWe&rsquo;re looking for an experienced Performance Marketer with a strong background in Meta Ads (Facebook &amp; Instagram). This role is focused on growing our in-house brands by increasing brand awareness, generating qualified leads, and improving campaign performance.You&rsquo;ll take ownership of the complete campaign lifecycle, from strategy and audience research to creative testing, optimization, reporting, and scaling. If you enjoy making data-driven decisions and turning advertising into measurable business growth, we&rsquo;d like to hear from you.Responsibilities<ul><li>Develop Meta advertising strategies that support brand growth and lead generation.</li><li>Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns.</li><li>Generate qualified leads for service-based businesses targeting the US market.</li><li>Build and manage custom audiences, lookalike audiences, and retargeting campaigns.</li><li>Conduct A/B testing for creatives, copy, audiences, placements, and campaign structures.</li><li>Optimize campaigns to improve ROAS, CPA, CPL, CAC, CTR, conversion rate, and lead quality.</li><li>Implement and manage Meta Pixel, Conversion API (CAPI), Events Manager, and conversion tracking.</li><li>Monitor campaign performance and identify opportunities for continuous improvement.</li><li>Work closely with the branding, creative, and development teams to improve campaign performance.</li><li>Prepare weekly and monthly performance reports with clear recommendations.</li><li>Stay up to date with Meta advertising trends, platform updates, and industry best practices.</li></ul>Requirements<ul><li>2&ndash;4 years of hands-on experience managing Meta Ads.</li><li>Proven experience working on in-house brands or company-owned brands.</li><li>Experience running lead generation campaigns for the US market.</li><li>Strong understanding of branding, customer acquisition, and performance marketing.</li><li>Hands-on experience with:</li><li>Meta Ads Manager</li><li>Meta Business Suite</li><li>Meta Pixel</li><li>Conversion API (CAPI)</li><li>Events Manager</li><li>Google Analytics 4 (GA4)</li><li>UTM Tracking</li><li>Experience with audience research, segmentation, retargeting, funnel optimization, and campaign scaling.</li><li>Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.</li><li>Excellent written and spoken English.</li><li>Self-motivated, organized, and able to manage multiple campaigns.</li></ul>Preferred Qualifications<ul><li>Experience in marketing service-based businesses.</li><li>Experience with CRM integrations and marketing automation.</li></ul>What We&rsquo;re Looking ForWe want someone who understands that successful Meta advertising isn&rsquo;t just about running ads. It&rsquo;s about building a recognizable brand, attracting the right audience, and generating qualified leads that turn into customers.You should be comfortable improving key performance metrics such as:<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Lead (CPL)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Click-Through Rate (CTR)</li><li>Conversion Rate</li><li>Lead Quality</li><li>Revenue Growth</li></ul>During the interview, shortlisted candidates may be asked to discuss previous campaigns, explain optimization strategies, and demonstrate measurable results through campaign reports, dashboards, or case studies.What We Offer<ul><li>Market Competitive Salary</li><li>Performance-Based Incentives</li><li>Career Growth Opportunities</li><li>Work on growing in-house brands targeting the US market</li><li>Collaborative and performance-focused work environment</li><li>Long-term career growth</li></ul>How to ApplySend your updated CV to info@prodigitalservice.comPlease include:<ul><li>Brands you have worked on</li><li>Industries you have experience in</li><li>Your role in managing Meta advertising</li><li>Key campaign results such as ROAS, CPL, CPA, lead volume, or revenue generated</li></ul>Subject: Performance Marketer &ndash; Your NamePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Performance Marketer

Ocean Software Digital (Pvt.) Ltd.

We&rsquo;re looking for a Social Media Marketing Specialist to join our team. The ideal candidate is creative, data-driven, and experienced in managing paid and organic campaigns across multiple platforms to drive brand growth and engagement.Employment Type: Full-time, On-site Shift Timings: night shift (8 PM-5 AM) Location: DHA Phase 5, KarachiKey Responsibilities:<ul><li>Develop and implement social media strategies aligned with business goals.</li><li>Manage and optimize paid campaigns on Meta, Instagram, and TikTok.</li><li>Create engaging content and ensure consistent brand presence across platforms.</li><li>Monitor social media trends, competitor activities, and audience insights.</li><li>Analyze performance metrics and prepare regular reports.</li><li>Collaborate with design and client teams to deliver high-quality campaigns.</li></ul>Requirements:<ul><li>Minimum 3 years of proven experience in social media marketing (eBook domain will be plus).</li><li>Strong understanding of Google Ads &amp; Meta Ads campaigns.</li><li>Creative mindset with the ability to identify and adapt to new trends.</li><li>Excellent communication and analytical skills.</li><li>Ability to work independently as well as part of a team.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>This is a full-time, night shift, on-site position based in DHA Phase 5, Karachi. Are you able to commit to this schedule?</li></ul>Work Location: In person

Social Media Marketing Specialist

Welkin Hitech Instruments Pvt. Ltd.

SEO &amp; Digital Marketing SpecialistCompany: Welkin Hitech Instruments (Pvt.) Ltd. Location: Karachi (Head Office) &mdash; Full-Time Industry: Laboratory, Scientific &amp; Industrial Instruments Experience: 1&ndash;3 Years Salary: As per skills and experience Reports To: CEOWe're looking for a results-driven Digital Marketing Specialist to own our online presence end-to-end &mdash; SEO, paid ads, and social media/content creation. Since our industry is niche and technical, precision in keyword targeting and audience segmentation matters more than volume.SEO<ul><li>Run on-page and technical SEO audits; own website structure, meta tags, and schema</li><li>Build a sustainable link-building strategy</li><li>Optimize content around our core product keywords (Cooking Oil Tester, Flue Gas Analyzer, Water Testing Equipment, Food Quality Instruments, Laboratory Equipment, etc.)</li><li>Deliver monthly ranking reports with clear KPIs</li></ul>Paid Advertising<ul><li>Set up and manage Google Search/Display, Meta (Facebook/Instagram), and LinkedIn Ads</li><li>Conduct keyword research for technical/industrial search terms</li><li>Build custom and lookalike audiences for B2B and B2C campaigns</li><li>A/B test creatives and landing pages; reduce cost-per-lead while improving lead quality</li></ul>Content &amp; Social Media<ul><li>Plan and create posts, reels, and short-form video for LinkedIn, Facebook, Instagram, TikTok, and Google Business</li><li>Design ad creatives and social content using Canva, Photoshop, and Illustrator</li><li>Edit reels and YouTube videos using Premiere Pro and After Effects</li><li>Use AI tools (ChatGPT, Claude, Gemini) to speed up content ideation, copywriting, and campaign research</li></ul>Research &amp; Strategy<ul><li>Conduct competitor analysis across search and social platforms</li><li>Identify content gaps and emerging trends specific to our sector</li><li>Stay current with algorithm updates across all platforms</li></ul>Preferred<ul><li>Experience marketing B2B industrial, engineering, or lab equipment brands</li><li>Strong grasp of the Pakistani market and local search behavior</li><li>Technical copywriting ability</li><li>Familiarity with CRM/marketing automation tools and LinkedIn Sales Navigator</li></ul>Skills Google Ads &amp; Meta Ads Manager &middot; SEO (On-Page, Technical, Off-Page) &middot; Ahrefs/SEMrush/Search Console &middot; GA4 &amp; Reporting &middot; Canva, Photoshop, Illustrator &middot; Premiere Pro, After Effects &middot; AI Tools (ChatGPT, Claude, Gemini) &middot; A/B Testing &amp; CROPay: Rs35,000.00 - Rs95,000.00 per monthWork Location: In person

SEO & Digital Marketing Specialist

WPP Media

<div>
 
 
 About WPP Media
 
 
 
 
 WPP is the trusted growth partner for the world&rsquo;s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships &ndash; all united by our pioneering agentic marketing platform, WPP Open &ndash; we help clients navigate change, capture opportunity, and deliver transformational growth.
 
 
 WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
 
 
 For more information, visit wppmedia.com.
 
 
 
 
 About WPP Media
 
 
 
 
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
 
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
 
 
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 
 
 <ul>
 <li>
 Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
 </li>
 <li>
 Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
 </li>
 <li>
 Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
 
 
 </li>
 </ul>
 
 Reporting of the role
 
 
 
 This role reports to Business Manager
 
 
 
 
 3 Best Things About The Job:
 
 
 
 
 <ul>
 <li>
 A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world
 </li>
 <li>
 Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field
 </li>
 <li>
 Be an expert hybrid planner in both traditional and digital mediums
 
 
 </li>
 </ul>
 
 
 In Three Months:
 
 
 
 
 
 In this role, your goals will be:
 
 
 
 <ul>
 <li>
 Been up to speed with cutting edge proprietary planning tools as well as being able to extract and analyze important data; validating our recommendations
 </li>
 <li>
 You would have a pulse of the business category &amp; knowledge of competitive frame
 </li>
 <li>
 Worked on moderate scaled live campaigns
 </li>
 <li>
 Have initiated contact with key media partners and understood the baseline of their offerings particularly digital and traditional
 </li>
 <li>
 Connected with internal specialist &amp; external stakeholders&rsquo; units to integrate solutions
 
 
 </li>
 </ul>
 
 
 In Six Months:
 
 
 
 
 <ul>
 <li>
 Been able to comprehend and apply our proprietary planning framework model in key campaigns
 </li>
 <li>
 You would have landed live; larger scaled campaigns
 </li>
 <li>
 You will have started to build relationships with the key decision makers within the current client portfolio
 </li>
 <li>
 Master a flawless media execution process, working alongside various stakeholders
 
 
 </li>
 </ul>
 
 
 In 12 Months:
 
 
 
 
 <ul>
 <li>
 Develop a strong category acumen - from a media and business point of view
 </li>
 <li>
 Identify a pipeline of commercially viable solutions to support our client&rsquo;s goals
 </li>
 <li>
 Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning
 
 
 </li>
 </ul>
 
 
 What Your Day Job Looks Like At Mindshare:
 
 
 
 
 <ul>
 <li>
 Work closely with Media Planner to develop and maintain media plans
 </li>
 <li>
 Prepare and update purchase orders within the execution framework
 </li>
 <li>
 Manage Tracking of Client and Competition.
 </li>
 <li>
 Facilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors
 </li>
 <li>
 Analyze data to provide client with recommendations for optimizations.
 </li>
 <li>
 Maintain relationships with media suppliers and internal teams
 </li>
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 Prepare and update media flowcharts for Media Planner&rsquo;s assistance.
 </li>
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 Take ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third-party resources
 </li>
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 Monitor client billing; resolve any related issues
 </li>
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 Ensure all media projects proceed according to plan and on deadline
 </li>
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 Participate in media-planning strategy meetings with team members and help develop new ideas for client media plans.
 </li>
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 Maintain a record of basic deliverables i.e. Droppages, premium positions etc.
 </li>
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 To acquire knowledge on demographic profiles and analyze the changing habits of the likes and dislikes of the targeted customers.
 </li>
 <li>
 Steward&rsquo;s media buys in market to assure continuity and campaign delivery.
 </li>
 <li>
 Create and maintain detailed/accurate files for each client for whom you are responsible.
 </li>
 <li>
 Demonstrates highly organized campaign/timeline management, with strong attention to detail.
 
 
 </li>
 </ul>
 
 
 What You&rsquo;ll Bring:
 
 
 
 
 <ul>
 <li>
 Curious and willing to learn with passion to leverage opportunities from challengers to leading brands
 </li>
 <li>
 Strong analytical skills
 </li>
 <li>
 Excellent personal/organizational management
 </li>
 <li>
 Good interpersonal &amp; social relations
 </li>
 <li>
 Experience in handling marketing campaigns in mainstream media
 </li>
 <li>
 Strong understanding of the cultural and consumer trends that are changing the media landscape
 
 
 </li>
 </ul>
 
 
 Minimum Qualifications:
 
 
 
 
 <ul>
 <li>
 Minimum 1 year in media/digital/marketing experience
 </li>
 <li>
 Fresh graduates are also encouraged to apply
 </li>
 <li>
 BBA/MBA in Marketing or Media Sciences from a reputable university.
 </li>
 <li>
 Digital media experience is an added advantage
 
 
 </li>
 </ul>
 
 
 Life At WPP Media &amp; Benefits
 
 
 
 
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
 
 
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 
 
 About Pakistan
 
 
 
 
 WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data &amp; Analytics in Pakistan.
 
 
 Please read our Privacy Notice (
 
 https://www.wppmedia.com/pages/privacy-policy)
 
 for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
 
 
 Please read our Privacy Notice for more information on how we process the information you provide.
 
 
</div>

Assistant Media Planner

Genetech Solutions

<div><div><div>Genetech Solutions is looking for a creative, research-driven Content &amp; Marketing Specialist with at least 1- 2 years of experience. The ideal candidate will create high-quality content while supporting marketing initiatives across digital channels. This role combines content creation, market research, SEO, experimenting with AI tools, social media, email marketing, and campaign execution to help strengthen our brand and generate business opportunities.
<div><div><div><h3 class="jobSectionHeader">Skills</h3>
English communication, Strong research and analytical skills, blogs, case studies, newsletters, social media, email campaigns and marketing collateral, Understanding of SEO, AEO and GEO best practices, digital marketing, social media and email marketing, Ability to interpret content performance and optimize accordingly, time management, creativity, attention to detail, collaboration and willingness to learn, AI tools (ChatGPT, Claude, Perplexity and Canva
</div><div><h2 class="jobSectionHeader">Qualifications</h2>
Bachelor's degree in Marketing, Communications, Computer Sciences, Business, or a related field.
</div><div><h2 class="jobSectionHeader">Responsibilities</h2>
&bull; Create engaging content for blogs, websites, case studies, newsletters, emails, social media and sales enablement materials. &bull; Research industry trends, competitors, customer pain points and market insights to produce high-value content. &bull; Support content strategies for different industries and buyer personas. &bull; Optimize content for SEO, AEO and GEO. &bull; Assist in planning and executing digital marketing campaigns. &bull; Manage and maintain content calendars across channels. &bull; Coordinate with designers and developers to publish campaigns. &bull; Monitor content performance and recommend improvements. &bull; Maintain content assets and documentation
</div></div><div><div>
</div><div></div><div><div><h4 class="jobSectionHeader">Industry:</h4>
Information Technology
</div><div><h4 class="jobSectionHeader">Category:</h4>
Content &amp; Marketing Specialist
</div><div><h4 class="jobSectionHeader">Total Position:</h4>
1
</div><div><h4 class="jobSectionHeader">Job Type:</h4>
Full Time
</div><div><h4 class="jobSectionHeader">Department:</h4>
Content &amp; Marketing
</div><div><h4 class="jobSectionHeader">Job Location:</h4>
Karachi, Pakistan
</div><div><h4 class="jobSectionHeader">Gender:</h4>
Doesn't Matter
</div><div><h4 class="jobSectionHeader">Minimum Education:</h4>
Bachelor's Degree
</div><div><h4 class="jobSectionHeader">Career Level:</h4>
Mid Level
</div><div><h4 class="jobSectionHeader">Minimum Experience:</h4>
1-2
</div><div><h4 class="jobSectionHeader">Require Travel:</h4>
No
</div><div><h4 class="jobSectionHeader">Employment Benefits:</h4> 
</div><div><h4 class="jobSectionHeader">Apply By:</h4>
Aug 31, 2026
</div><div><h4 class="jobSectionHeader">Posted:</h4>
Jul 30, 2026</div></div></div></div></div></div></div><div></div>

Content & Marketing Specialist

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