accounts executive

social media manager

digital marketing specialist Jobs in Karachi

digital marketing specialist

marketing executive

assistant media planner

paid media specialist

Scaleup Connect

<p>Job Title: <b>Performance Marketing Specialist </b></p><p><b>Location:</b> Bahadurabad (On-Site)<br/><b>Timings:</b> Monday &ndash; Friday | 3:00 PM &ndash; 12:00 AM</p><p>About the Role</p><p>ScaleUp Connect is hiring a results-driven Performance Marketing Specialist to manage and scale paid social campaigns for international clients across Meta, TikTok, and LinkedIn.</p><p>This is a client-facing, performance-focused role.<br/>It is NOT for organic social media, content posting, or community management.</p><p>You will be responsible for strategy, execution, optimization, reporting, and client communication.</p><p>Key Responsibilities</p><ul><li>Manage and optimize paid social campaigns for multiple client accounts</li><li>Launch, scale, and refine campaigns across:</li></ul><p>- Meta (Facebook &amp; Instagram)</p><p>- TikTok Ads</p><p>- LinkedIn Campaign Manager</p><ul><li>Translate business objectives into performance marketing strategies</li><li>Optimize for CPA, ROAS, CTR, CPL, and conversion rate</li><li>Build full-funnel strategies (TOF, MOF, BOF)</li><li>Conduct A/B testing on creatives, audiences, and offers</li><li>Coordinate with creative team for ad briefs and testing angles</li><li>Prepare performance reports with actionable insights (not just data)</li><li>Communicate directly with US &amp; EU-based clients</li></ul><p>Required Experience</p><ul><li>Minimum 2+ years in Paid Social / Performance Marketing</li><li>Agency experience preferred (must have handled multiple clients)</li><li>Proven experience managing external client accounts (not just internal brands)</li><li>Hands-on expertise with:</li></ul><p>- Meta Ads Manager<br/>- TikTok Ads Manager<br/>- LinkedIn Campaign Manager</p><ul><li>Experience running campaigns for US or European markets</li><li>Strong understanding of tracking &amp; attribution</li><li>Google Analytics</li><li>Google Tag Manager</li><li>Ability to manage multiple ad accounts simultaneously</li><li>Strong communication and reporting skills</li></ul><p>Nice to Have</p><ul><li>Experience in both B2B and B2C campaigns</li><li>Experience scaling accounts beyond $10,000/month spend</li><li>Creative testing and scaling frameworks experience</li><li>Familiarity with conversion APIs &amp; pixel troubleshooting</li></ul><p>Job Type: Full-time</p><p>Pay: Up to Rs80,000.00 per month</p><p>Work Location: In person</p>

Performance Marketing Specialist

Artxpro Private Limited

<p><b>Responsibilities:</b></p><ul><li>Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube platforms.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis to improve campaign performance.</li><li>Develop compelling ad copies, creatives, and campaign structures aligned with client goals and brand tone.</li><li>Monitor daily performance, analyze data, and prepare weekly and monthly performance reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions to ensure maximum ROI.</li><li>Stay updated with platform trends, algorithm changes, and best practices across all paid media channels.</li><li>Collaborate with creative, SEO, and content teams for integrated digital marketing campaigns.</li></ul><p><b>Requirements:</b></p><ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1 to 1.5 years of hands-on experience running Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong understanding of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li></ul><p><b>To Apply:</b><br/>Interested candidates send their resume with the subject line &ldquo;performance Marketing Specialist&rdquo; to job@artxpro.com.</p><p>Job Type: Full-time</p><p>Work Location: In person</p>

Google & Meta Ads Specialist

Simply Connect

<p><b>*Digital Marketing Specialist (B2B Focus)*</b></p><p>We&rsquo;re looking for a hands-on Digital Marketing Specialist with proven B2B experience who can own and execute end-to-end digital marketing initiatives. This role is for someone who understands longer sales cycles, lead quality, and pipeline impact&mdash;not just clicks and impressions.</p><p><b>*What You&rsquo;ll Do*</b></p><p>Plan, launch, and optimize B2B paid advertising campaigns on:</p><p>* Google Ads<br/>* Facebook &amp; Instagram Ads<br/>* LinkedIn Ads (strong focus)<br/>* Drive B2B SEO strategy (keyword research, on-page optimization, content alignment with buyer intent)<br/>* Create and manage email marketing campaigns for lead nurturing, outbound support, and lifecycle marketing<br/>* Develop and schedule social media content tailored to B2B audiences<br/>* Support and execute content marketing (blogs, landing pages, case studies, ad copy, website content)<br/>* Monitor performance, analyze KPIs (CPL, CAC, MQLs, SQLs), and continuously optimize campaigns<br/>* Collaborate closely with sales and leadership to align marketing with pipeline and revenue goals</p><p><b>*What We&rsquo;re Looking For (Must-Have)*</b></p><p>* Proven experience in B2B digital marketing (this is mandatory)<br/>* Hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads<br/>* Strong understanding of B2B buyer journeys and lead funnels<br/>* Experience with SEO best practices in a B2B environment<br/>* Experience running email marketing and lead nurturing campaigns<br/>* Ability to create clear, compelling B2B-focused content and messaging<br/>* Analytical, data-driven mindset with the ability to report on results</p><p><b>*Nice to Have*</b></p><p>* Experience in SaaS, technology, or professional services<br/>* Familiarity with CRM and marketing automation tools<br/>* Basic design skills (Canva, Adobe, etc.)<br/>* Experience working closely with sales teams</p><p><b>*Why Join Us?*</b></p><p>* Ownership of B2B digital marketing strategy and execution<br/>* Direct impact on lead generation and revenue growth<br/>* Freedom to test, optimize, and scale what works<br/>* Collaborative, results-driven environment</p><p>Job Type: Full-time</p><p>Pay: Rs80,000.00 - Rs150,000.00 per month</p><p>Application Question(s):</p><ul><li>Do you have at least 2 years of hands-on experience in B2B digital marketing, managing campaigns that target business buyers rather than consumers? Please briefly describe the industries and types of campaigns you&rsquo;ve worked on.</li><li>Have you personally planned, launched, and optimized campaigns on Google Ads, Meta Ads (Facebook &amp; Instagram), and LinkedIn Ads for B2B lead generation? If yes, if shortlisted will you able to provide one example of a campaign and the results achieved.</li><li>Are you comfortable working onsite in Karachi during night shifts?</li></ul><p>Work Location: In person</p>

Digital Marketing Specialist (B2B)

Life @ Get Licensed

<div>
 <p>
  At Get Licensed, we help people get training, get licensed and find work, and we do this by leveraging technology to make the whole process as efficient and easy as possible. We operate across a number of verticals, and we&rsquo;re looking to expand those verticals to cater to demand in the UK. We've helped more than 400,000 people get licensed and find work and are consistently rated 5-star on Trustpilot with over 32,000 reviews.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Get Licensed is a fast-paced technology business at heart (the majority of our team are developers or tech wizards), and we are at an exciting stage of our business, having tripled since 2020. We have ambitious plans to significantly scale our existing business, broaden our product suite, and continue to grow profitably revenue year on year, with a clear roadmap of how we will get there.
 </p>
 <p>
  We are looking for a full-time marketer to own acquisition and revenue growth for our construction training vertical. This is a high demand market where individuals need industry recognised certification to work on site. The audience is large, the intent is strong, and the opportunity to scale is significant.
 </p>
 <p>
  <br/>
 </p>
 <p>
  You will own the full marketing function for this vertical. That includes paid acquisition, landing page performance, email marketing, content, and reporting. You will be measured on cost per acquisition, bookings, and revenue.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What you will be doing
  </strong>
 </p>
 <ul>
  <li>
   Plan, build, and optimise paid campaigns across Google and Meta. Manage budgets, audiences, bidding strategies, ad copy, and creative testing
  </li>
  <li>
   Build and test landing pages to improve conversion rates. Write copy, structure layouts, configure forms, and coordinate with design using Figma for asset production
  </li>
  <li>
   Set up and manage email marketing in HubSpot. Build automation workflows, nurture sequences, re engagement campaigns, booking reminders, and post purchase communications
  </li>
  <li>
   Use GA4 and Fullstory to analyse user behaviour across the funnel. Identify where users drop off and implement changes to improve flow and conversion
  </li>
  <li>
   Develop content that drives organic traffic and supports paid acquisition. Write or commission blog posts, guides, comparison pages, and resources relevant to the audience
  </li>
  <li>
   Track performance daily across all channels. Monitor CPA, ROAS, conversion rates, and booking volumes. Make decisions from the data and adjust spend accordingly
  </li>
  <li>
   Research the competitive landscape, search trends, and audience behaviour to inform positioning and campaign strategy
  </li>
  <li>
   Run creative testing across ad formats and landing page layouts. Build a library of what performs and apply learnings systematically
  </li>
  <li>
   Coordinate with the content and creative teams to produce assets, ensuring quality and consistency across touchpoints
  </li>
  <li>
   Own the reporting rhythm for your vertical. Present results, insights, and next steps clearly to the wider team
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What We're Looking For
  </strong>
 </p>
 <p>
  <strong>
   Must haves:
  </strong>
 </p>
 <ul>
  <li>
   B2C performance marketing experience where you were accountable for acquisition cost and revenue, not just traffic or impressions
  </li>
  <li>
   Hands on experience with Google Ads and Meta Ads including campaign setup, audience targeting, bidding, and creative testing
  </li>
  <li>
   Working knowledge of GA4 and experience using behavioural analytics tools such as Fullstory or Hotjar to inform decisions
  </li>
  <li>
   Email marketing experience in HubSpot or a similar platform, including automation and lifecycle campaigns
  </li>
  <li>
   Strong analytical ability. You are comfortable working with data and translating it into action
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Nice to haves:
  </strong>
 </p>
 <ul>
  <li>
   Experience in education, training, or certification markets
  </li>
  <li>
   Experience with Figma for collaborating on design and creative assets
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   The kind of person who thrives here:
  </strong>
 </p>
 <ul>
  <li>
   You take full accountability for growth
  </li>
  <li>
   You run experiments with discipline, learn from results, and apply what works at scale
  </li>
  <li>
   You are comfortable making decisions with imperfect data and course correcting as you learn
  </li>
  <li>
   You communicate clearly. You can explain what is working, what is not, and what you are doing about it
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What You Get:
  </strong>
 </p>
 <ul>
  <li>
   Full ownership of a high growth vertical with clear revenue accountability
  </li>
  <li>
   Budget to spend on what works and the autonomy to allocate it
  </li>
  <li>
   Access to content, creative, and design support across the team
  </li>
  <li>
   Tools including HubSpot, GA4, Fullstory, Figma, and paid platforms
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Expected Behaviors
  </strong>
 </p>
 <p>
  We're primarily non-hierarchical, allowing all our colleagues to take responsibility from day one. We are committed to achieving excellence whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, are accountable to themselves, and are willing to roll their sleeves up to get stuff done.
 </p>
 <p>
  <br/>
 </p>
 <p>
  There are certain behaviors we expect from our colleagues, and the key ones are below. Fundamentally we expect everyone at Get Licensed to Do The Right Thing. We measure performance against these behaviors as part of each team member&rsquo;s monthly performance review:
 </p>
 <ul>
  <li>
   Agility: We move fast, adapt quickly, and continuously improve.
  </li>
  <li>
   Curiosity: We never stop learning and seeking better ways to do things.
  </li>
  <li>
   Excellence: We set new standards and strive to exceed expectations.
  </li>
  <li>
   Love: We care deeply for the work we do, for each other, and for our customers.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What we offer
  </strong>
 </p>
 <ul>
  <li>
   Competitive base salary with additional benefits, including private medical insurance, and paid holiday.
  </li>
  <li>
   Unlimited opportunities for career growth and professional development
  </li>
  <li>
   The chance to influence and improve training delivery across the organization.
  </li>
  <li>
   Join a dedicated and professional team where your ideas are welcomed and your commitment rewarded.
  </li>
 </ul>
</div>


Marketing Executive

Symits HR

<div><h3 class="jobSectionHeader"><b>Work Type</b></h3><ul><li>
On-site</li></ul><h3 class="jobSectionHeader"><b>
Industry</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
POSITION SUMMARY:</b></h3><p>
We are looking for a Digital Marketing &amp; Content Strategist who can plan, execute, and optimize digital campaigns with a strong focus on paid advertising. This role combines content strategy with hands-on performance marketing to drive growth and visibility for our SaaS products and clients.</p><p></p><p><b><br>
Key Responsibilities</b></p><ul><li>
Plan, run, and optimize <b>Facebook and Google Ads campaigns</b> (search, display, retargeting)</li><li>
Manage ad budgets, audiences, creatives, and performance tracking</li><li>
Develop content strategy for blogs, LinkedIn, website, and marketing campaigns</li><li>
Write and edit high-quality content including ad copy, posts, articles, and case studies</li><li>
Create and manage content calendars across platforms</li><li>
Work closely with design and product teams to align messaging and creatives</li><li>
Track performance metrics (CPC, CPL, conversions, ROAS) and continuously optimize</li><li>
Support brand positioning and storytelling for Indolj</li></ul><p></p><p><b><br>
Requirements</b></p><ul><li>
3&ndash;5 years of experience in <b>digital marketing with proven Facebook &amp; Google Ads experience</b></li><li>
Strong understanding of paid acquisition, targeting, and funnel optimization</li><li>
Hands-on experience with <b>Meta Ads Manager and Google Ads</b></li><li>
Strong writing and editing skills in English</li><li>
Working knowledge of SEO and landing page optimization</li><li>
Experience in SaaS or B2B marketing is a strong plus</li><li>
Ability to work independently and take ownership of campaign</li></ul><p></p><p><b><br>
What We Offer</b></p><ul><li>
Opportunity to work with a fast-growing SaaS company</li><li>
Direct exposure to founders and decision-making</li><li>
Ownership of marketing strategy and paid growth</li><li>
Competitive salary based on experience</li></ul><p></p><p><br>
Job Type: Full-time</p><p>
Pay: From Rs 120,000.00 per month</p><h3 class="jobSectionHeader"><b>
Required Experience</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Preferred Experience</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Required Education</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Preferred Education</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Responsibilities</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Additional Requirements</b></h3><ul><li>
Not Specified</li></ul><h3 class="jobSectionHeader"><b>
Work Hours</b></h3><ul><li>
Standard hours</li></ul><h3 class="jobSectionHeader"><b>
Benefits</b></h3><ul><li>
None specified</li></ul></div>

Digital Marketing & Content Strategist

Hope Global School

<div><h3 class="jobSectionHeader"><b>Job Description</b></h3>
<div>Digital Marketing Specialist plans, executes, and optimizes online marketing campaigns to grow brand visibility, traffic, and conversions. The role manages SEO, paid ads, social media, email marketing, analytics, and content strategies, using data-driven insights to improve ROI, customer engagement, and sustainable business growth across diverse platforms and evolving digital ecosystems.</div>
<h3 class="jobSectionHeader"><b>Key Responsibilities</b></h3>
<ul><li>Plan and execute integrated digital marketing campaigns globally</li>
<li>Manage SEO, SEM, and paid advertising strategies effectively</li>
<li>Optimize website content for traffic, rankings, conversions growth</li>
<li>Analyze campaign performance using analytics tools regularly insights</li>
<li>Plan social media calendars and audience engagement activities</li>
<li>Coordinate email marketing campaigns and automation workflows efficiently</li>
<li>Collaborate with designers, writers, and sales teams closely</li>
<li>Monitor budgets, ROI, and optimize marketing spend continually.</li>
</ul><h3 class="jobSectionHeader"><b>Skill &amp; Experience</b></h3>
<ul><li>Strong knowledge of SEO, SEM, and analytics tools</li>
<li>Hands-on experience with social media advertising platforms management</li>
<li>Proficiency in Google Analytics, Search Console tools usage</li>
<li>Content strategy, copywriting, and conversion optimization skills expertise</li>
<li>Data-driven mindset with strong analytical thinking abilities required</li>
<li>Excellent communication, teamwork, and project management skills capabilities.</li>
</ul>
<p><b>Note:</b> Salary depends on experience and skills and is paid in local currency.</p></div>
<br><div></div><div><ul><li><div><div>Date Posted</div>
<div>January 29, 2026</div>
</div></li><div></div><li><div><div>Location</div>
<div><div>Karachi, Pakistan
</div></div></div></li><div></div><li><div><div>Offered Salary:</div>
 <div>4280000 - 6800000 / year</div>
</div></li><div></div><li><div><div>Expiration date</div>
<div>September 27, 2027
</div></div></li><div></div><li><div><div>Experience</div>
<div>1 Year
</div></div></li><div></div><li><div><div>Gender</div>
<div>Both
</div></div></li><div></div><li><div><div>Qualification</div>
<div>Bachelor Degree</div></div></li></ul></div>

Digital Marketing Specialist

Arham Soft (Pvt) Ltd.

<p><b>Job DescriptionPosition: Performance Marketing Consultant (Google &amp; Meta Ads)</b></p><p><b>Location: Karachi / Remote</b></p><p><b>Engagement Type: Consultant</b></p><p><b>Role Overview</b></p><p>We are looking for an experienced <b>Performance Marketing Consultant</b> with strong expertise in <b>Google Ads and Meta (Facebook &amp; Instagram) Ads</b>. The ideal candidate will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns with a clear focus on <b>ROI, lead generation, and revenue growth</b>.</p><p>This is a <b>consulting role</b>, requiring both strategic thinking and hands-on execution.</p><p><b>Key Responsibilities</b></p><ul><li>Plan, manage, and optimize <b>Google Ads</b> (Search, Display, YouTube, Performance Max).</li><li>Execute and scale <b>Meta Ads</b> (Facebook &amp; Instagram) campaigns for lead generation and conversions.</li><li>Develop paid media strategies aligned with business and growth goals.</li><li>Conduct audience research, funnel setup, and retargeting strategies.</li><li>Optimize ad creatives, copy, bidding strategies, and landing page performance.</li><li>Monitor daily performance metrics and budgets to maximize ROAS.</li><li>Analyze campaign data and prepare <b>performance reports with actionable insights</b>.</li><li>Perform A/B testing on ads, creatives, and audiences.</li><li>Collaborate with design, content, and development teams when needed.</li><li>Stay updated with the latest trends, platform updates, and best practices in paid advertising.</li></ul><p><b>Required Skills &amp; Qualifications</b></p><ul><li>Proven experience as a <b>Google Ads &amp; Meta Ads specialist or consultant</b>.</li><li>Strong understanding of <b>performance marketing, funnels, and conversion tracking</b>.</li><li>Hands-on experience with <b>Google Analytics, Google Tag Manager, and Meta Pixel</b>.</li><li>Ability to manage multiple campaigns and budgets efficiently.</li><li>Strong analytical mindset with data-driven decision-making.</li><li>Excellent communication and reporting skills.</li><li>Experience working with <b>e-commerce and/or lead-generation businesses</b> is a plus.</li><li>Self-driven, independent, and results-oriented.</li></ul><p><b>Nice to Have</b></p><ul><li>Experience managing international ad accounts.</li><li>CRO (Conversion Rate Optimization) knowledge.</li><li>Landing page optimization experience.</li><li>Agency or consulting background.</li></ul><p>Job Type: Full-time</p><p>Work Location: Remote</p>

Performance Marketing Consultant (Google & Meta Ads)

Explore 334+ Paid media specialist in Karachi this February. Find roles across top companies and apply now to boost your career.