social media manager

social media executive

marketing executive

marketing manager

social media intern

paid media specialist

UTOPIA INDUSTRIES PVT LTD

Job Summary: We are seeking a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize paid campaigns across multiple platforms. The ideal candidate will have at least 2 years of experience in PPC campaign management, with a solid understanding of various ad networks including Google Ads and social media platforms. Experience in managing Amazon PPC campaigns is a strong plus. You will work closely with the marketing team to execute data-driven strategies that maximize return on investment (ROI).Key Responsibilities:<ul><li>Manage and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).</li><li>Conduct keyword research, ad copywriting, and audience targeting to create high-performing campaigns.</li><li>Develop and execute Amazon PPC campaigns to drive sales and increase product visibility (if applicable).</li><li>Monitor and analyze campaign performance, providing insights and recommendations for improvement.</li><li>Perform A/B testing on ads and landing pages to improve conversion rates.</li><li>Manage and optimize budgets across platforms, ensuring cost-effective spending.</li><li>Generate and present detailed performance reports to stakeholders, highlighting key metrics such as CTR, CPC, CPA, and ROI.</li><li>Stay up to date with the latest trends and updates in PPC, Amazon advertising, and paid marketing channels.</li><li>Collaborate with the marketing team to align paid strategies with overall business goals.</li></ul>Requirements:<ul><li>2+ years of experience managing PPC campaigns (Google Ads, Bing Ads, Facebook Ads, etc.).</li><li>Hands-on experience with Google Analytics and other relevant PPC tools (e.g., SEMrush, SpyFu, WordStream).</li><li>Strong understanding of keyword research, bidding strategies, and campaign optimization techniques.</li><li>Experience with Amazon PPC campaigns is highly desirable.</li><li>Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.</li><li>Strong written and verbal communication skills.</li><li>Ability to multitask and manage time efficiently in a fast-paced environment.</li><li>Certification in Google Ads or Amazon Advertising (preferred but not required).</li></ul>Preferred Qualifications:<ul><li>Experience in managing PPC campaigns for e-commerce brands.</li><li>Familiarity with SEO strategies and how they integrate with paid campaigns.</li><li>Experience with display and video advertising formats.</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (PPC)

Artxpro Private Limited

Responsibilities:<ul><li>Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube platforms.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis to improve campaign performance.</li><li>Develop compelling ad copies, creatives, and campaign structures aligned with client goals and brand tone.</li><li>Monitor daily performance, analyze data, and prepare weekly and monthly performance reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions to ensure maximum ROI.</li><li>Stay updated with platform trends, algorithm changes, and best practices across all paid media channels.</li><li>Collaborate with creative, SEO, and content teams for integrated digital marketing campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1 to 1.5 years of hands-on experience running Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong understanding of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li></ul>Location: P.E.C.H.S. Block 6, KarachiTo Apply: Interested candidates send their resume with the subject line &ldquo;performance Marketing Specialist&rdquo; to job@artxpro.com.Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

HR Ways

﻿Job Title : Performance Marketing ﻿ ﻿Client: ﻿ ﻿Our Client is a dedicated digital partner, delivering personalized e-commerce solutions that help brands launch, grow, and succeed online ﻿ ﻿﻿﻿About the Role: ﻿We are seeking a highly skilled and motivated Performance Marketer to join our team. The ideal candidate will have hands-on experience running and optimizing paid media campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok Ads. This role demands a blend of analytical thinking and creative strategy to drive measurable growth and maximize ROI through performance marketing channels.﻿Key Responsibilities:<ul><li>Plan, launch, and manage paid advertising campaigns across Meta, Google, and TikTok platforms.</li><li>Conduct detailed audience targeting, keyword research, and optimize customer funnels.</li><li>Continuously monitor and optimize campaigns to improve KPIs such as CTR, CPC, CPA, and ROAS.</li><li>Develop acquisition, retargeting, and remarketing strategies to drive new customer growth and increase repeat conversions.</li><li>Design and execute A/B tests on ad creatives, copy, placements, and landing pages to maximize campaign performance.</li><li>Analyze campaign data and prepare detailed performance reports for stakeholders.</li><li>Stay up to date with the latest ad formats, platform updates, and emerging trends in performance marketing.</li><li>Collaborate closely with creative, design, and brand teams to develop engaging and impactful ad content.</li></ul>Requirements:<ul><li>2 to 4 years of proven experience in performance marketing.</li><li>Expertise in managing and optimizing paid campaigns on Meta (Facebook/Instagram), Google Ads, and TikTok Ads platforms.</li><li>Strong understanding of digital advertising metrics, attribution models, and conversion tracking.</li><li>Proficient with digital marketing tools including Google Analytics (GA4), Facebook Business Manager, and TikTok Ads Manager.</li><li>Experience with conversion rate optimization (CRO) and building effective customer funnels.</li><li>Analytical mindset with the ability to derive actionable insights from campaign data.</li><li>Creative approach to testing new ad angles, formats, and audience segmentation strategies.</li><li>Excellent communication and collaboration skills.</li></ul>What We Offer:<ul><li>Opportunity to work with global e-commerce brands in a fast-paced, dynamic environment.</li><li>Career growth prospects within a performance-driven digital marketing agency.</li><li>Competitive salary package with performance-based incentives.</li><li>Collaborative, innovative, and supportive work culture.</li><li>Medical reimbursement policy.</li></ul>About HR Ways: ﻿HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://www.whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M﻿ stay updated or visit www.hrways.co to know more.Job Type: Full-timeWork Location: In person

Performance Marketing

Digital Auxilius

<div>
 
 Position Title:
 
 Performance Marketer
 
 
 
 Location:
 
 Onsite &ndash; Karachi
 
 
 
 Job Type:
 
 Full-Time
 
 
 
 Work Schedule:
 
 Monday to Friday (40 hours/week)
 
 
 
 About the Role:
 
 
 
 Digital Auxilius is seeking a
 
 Performance Marketer
 
 with proven expertise in running and scaling paid advertising campaigns. This role is highly performance-driven, requiring deep knowledge of platforms like Facebook Ads, Google Ads, LinkedIn Ads, and X (Twitter). The ideal candidate will combine analytical thinking with creative strategy to maximize ROI, generate leads, and achieve measurable business outcomes.
 
 
 Candidates with experience in
 
 conversion optimization, retargeting campaigns, reporting dashboards, and marketing automation
 
 will be highly preferred.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize paid marketing campaigns across Facebook, Google, LinkedIn, and Twitter
 </li>
 <li>
 Develop strategies to maximize ROI, reduce CAC, and increase lead generation
 </li>
 <li>
 Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS, conversion rate, etc.)
 </li>
 <li>
 Conduct A/B testing on creatives, audiences, and landing pages for performance improvement
 </li>
 <li>
 Work closely with content and design teams to align ads with brand messaging
 </li>
 <li>
 Implement retargeting strategies to nurture leads and improve funnel efficiency
 </li>
 <li>
 Stay updated on industry trends, platform updates, and competitor activities
 </li>
 <li>
 Manage budget allocation and bid strategies to ensure cost efficiency
 </li>
 <li>
 Support email marketing and automation campaigns to drive nurturing and retention
 </li>
 <li>
 Create and maintain detailed performance reports (weekly, monthly, quarterly)
 </li>
 <li>
 Build dashboards and automated reporting systems using tools like Google Data Studio, Looker, Power BI, or Excel
 </li>
 <li>
 Present actionable insights and recommendations to management and stakeholders
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field
 </li>
 <li>
 3&ndash;5 years of hands-on experience in performance marketing and paid campaign management
 </li>
 <li>
 Proven track record of scaling campaigns with measurable ROI improvements
 </li>
 <li>
 Expertise in tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platforms
 </li>
 <li>
 Strong knowledge of conversion tracking, pixels, attribution models, and reporting dashboards
 </li>
 <li>
 Analytical mindset with the ability to translate data into actionable insights
 </li>
 <li>
 Self-starter with strong project management and coordination skills
 
 
 </li>
 </ul>
 
 Bonus Skills:
 
 
 
 <ul>
 <li>
 Experience with marketing automation tools (HubSpot, Mailchimp, Brevo, etc.)
 </li>
 <li>
 Knowledge of SEO/SEM basics to complement paid marketing efforts
 </li>
 <li>
 Familiarity with influencer and affiliate marketing strategies
 
 
 </li>
 </ul>
 
 Perks &amp; Benefits:
 
 
 
 <ul>
 <li>
 Market-competitive salary
 </li>
 <li>
 In-house lunch provided
 </li>
 <li>
 Project bonuses &amp; portfolio-enhancing opportunities
 </li>
 <li>
 Performance-based incentives &amp; Employee of the Month bonus
 </li>
 <li>
 Fuel allowance
 </li>
 <li>
 Comprehensive medical insurance for self, spouse, and children
 </li>
 <li>
 Employee Old Age Benefit Institution (EOBI) coverage
 </li>
 <li>
 5-day work week
 
 
 </li>
 </ul>
 Powered by JazzHR
 
 
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</div>

Performance Marketer (Evening Shift)

GreatDubai

We are looking for an experienced Performance Marketer with strong expertise in Meta Ads to manage, optimize, and scale high-performing paid campaigns focused on leads, sales, and ROI.Location: Garden East, KarachiTimings: 10:00am - 7:00pm (not flexible)Budget: 100k - 150kKey Responsibilities:<ul><li>Plan, execute, and optimize Meta ad campaigns</li><li>Conduct audience research, targeting, and retargeting</li><li>A/B test creatives, ad copies, and audiences</li><li>Monitor performance and scale winning campaigns</li><li>Track and analyze KPIs (CPL, CPA, ROAS, CTR, conversions)</li><li>Work closely with the creative team to improve ad performance</li></ul>Requirements:<ul><li>2&ndash;3 years of hands-on experience with Meta Ads (mandatory)</li><li>Proven track record in lead generation or e-commerce campaigns</li><li>Data-driven mindset with strong analytical skills</li><li>Ability to manage budgets and deliver ROI</li></ul>Job Type: Full-timeWork Location: In person

Performance Marketer

PromoGeneration

<div>
 This role is for someone who has actually managed paid advertising accounts, not just boosted posts or followed instructions.
 
 
 
 What You Will Be Doing
 
 
 
 <ul>
 <li>
 Planning, launching, and managing paid ad campaigns on Meta and Google
 </li>
 <li>
 Handling campaigns end to end, from setup to optimization and scaling
 </li>
 <li>
 Managing Meta Pixel, Google Tag Manager, and conversion tracking
 </li>
 <li>
 Monitoring performance daily and making data-driven optimizations
 </li>
 <li>
 Testing creatives, audiences, and messaging across platforms
 </li>
 <li>
 Managing multiple ad accounts and campaigns at the same time
 </li>
 <li>
 Working closely with internal teams to align paid ads with overall messaging, positioning, and funnel strategy
 </li>
 <li>
 Translating performance data and audience insights into clear direction for creatives and copy
 </li>
 <li>
 Taking ownership of performance and outcomes
 
 
 
 </li>
 </ul>
 
 What We Are Looking For
 
 
 
 <ul>
 <li>
 Two or more years of hands-on experience with Meta and Google Ads
 </li>
 <li>
 Experience working with both B2B and B2C campaigns
 </li>
 <li>
 Strong understanding of tracking, attribution, and performance data
 </li>
 <li>
 Comfortable managing campaigns independently without constant oversight
 </li>
 <li>
 Tech savvy and confident with ad platforms, dashboards, and analytics
 </li>
 <li>
 Able to multitask and prioritize across multiple campaigns
 </li>
 <li>
 Clear written communication and reporting skills
 </li>
 <li>
 Results-focused mindset
 
 
 
 </li>
 </ul>
 
 Role expectations
 
 
 
 <ul>
 <li>
 This is a part-time role initially, with the potential to expand based on performance
 </li>
 <li>
 This is an in-house position. Agencies and outsourcing firms should not apply
 </li>
 <li>
 This is a performance-driven role
 </li>
 <li>
 You will oversee campaigns from start to finish
 </li>
 <li>
 Working hours will follow Eastern Standard Time
 
 
 
 </li>
 </ul>
 
 Important
 
 
 
 Please apply only if you meet the requirements outlined above. This is not a learning or training role.
 
 
 
 
 Campaign performance, account structure, and past results will be reviewed in detail during the second interview, so candidates should be prepared to discuss their work.
 
 
</div>

Paid Ads Specialist I (Meta and Google)

FMCG

Job Title: Senior Executive &ndash; Performance MarketingDepartment: Marketing Reporting To: Performance Marketing Manager / Head of MarketingJob Summary:The Senior Executive &ndash; Performance Marketing will be responsible for planning, executing, and optimizing paid digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. The role requires strong analytical skills, hands-on campaign management experience, and a performance-driven mindset.Key Responsibilities:<ul><li>Plan, execute, and optimize paid marketing campaigns across digital platforms including Google Ads, Meta (Facebook &amp; Instagram), YouTube, and other relevant channels.</li><li>Monitor campaign performance, analyze key metrics (CPC, CPA, ROAS, CTR, conversions), and implement data-driven optimizations.</li><li>Manage marketing budgets efficiently to maximize ROI and achieve business objectives.</li><li>Conduct A/B testing on ad creatives, landing pages, and audiences to improve performance.</li><li>Coordinate with creative, content, and design teams for ad copies, visuals, and campaign assets.</li><li>Prepare regular performance reports and dashboards with actionable insights for management.</li><li>Track market trends, competitor activities, and platform updates to recommend improvements.</li><li>Ensure accurate tracking and reporting through tools such as Google Analytics, Meta Pixel, and conversion tracking systems.</li></ul>Required Qualifications &amp; Skills:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>2&ndash;4 years of hands-on experience in performance or digital marketing.</li><li>Strong expertise in Google Ads, Meta Ads Manager, and analytics tools.</li><li>Proficiency in Google Analytics, Google Tag Manager, and Excel/Sheets.</li><li>Excellent analytical, problem-solving, and reporting skills.</li></ul>Job Type: Full-timePay: From Rs120,000.00 per monthWork Location: In person

Explore 486+ Paid media specialist in Karachi this January. Find roles across top companies and apply now to boost your career.

486 paid media specialist jobs IN Karachi

Digital Marketing Specialist (PPC)

Performance Marketing Specialist

Performance Marketing

Performance Marketer (Evening Shift)

Performance Marketer

Paid Ads Specialist I (Meta and Google)

Performance Marketing Specialist