digital marketing specialist Jobs in Abu Dhabi

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Property Shop Investment LLC

Role PurposeThe Digital Marketing Specialist is responsible for planning, executing, and optimizing digital campaigns across all platforms. This role ensures that every campaign follows standardized targeting, audience presets, event tracking, clarity-driven goals, and precise documentation. The specialist supports inbound lead generation for all PSI business units and maintains the consistency, scalability, and data accuracy required for strong performance.This role is central to improving ROI, removing duplicated efforts, preventing internal cannibalization, enforcing structured campaign setup, and generating high clarity leads.Key Responsibilities1. Full Digital Campaign Ownership<ul><li>Plan and run campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, YouTube, Telegram, VK, and any other relevant platforms.</li><li>Follow the unified campaign setup logic including audience presets, touchpoint structure, funnel stage identification, and channel purpose.</li><li>Run both performance and branding campaigns depending on project objectives.</li></ul>2. Event Tracking and Technical Setup<ul><li>Own the correct implementation of all tracking pixels, conversion events, retargeting pools, and UTMs.</li><li>Ensure all campaigns track the right actions including leads, calls, WhatsApp, walk-ins, and CRM linked events.</li><li>Collaborate with the Web Developer to ensure tracking consistency on landing pages and websites.</li></ul>3. Audience Strategy and Presets<ul><li>Build and maintain platform specific audience presets based on clarity data, market research, and MI insights.</li><li>Ensure every campaign uses approved presets and prevent the creation of random, undocumented audiences.</li><li>Maintain segmented pools for Chinese, Russian, international, leasing, listing, primary sales, resale, after sales, and all business units.</li></ul>4. Budgeting and Channel Logic<ul><li>Set budgets based on benchmarks, past campaign learnings, and cost per target metric.</li><li>Document the logic for choosing channels and expected outcomes.</li><li>Maintain budget efficiency by avoiding new ad accounts unless officially approved.</li></ul>5. Campaign Documentation and Learnings<ul><li>Fully document pre campaign logic, targeting, setup, creative choices, and estimated results inside the marketing portal.</li><li>Document all optimizations including date, reason, and impact.</li><li>Upload all creatives, screenshots, and reports with proper tagging.</li><li>Contribute to building the historical knowledge base that future campaigns depend on.</li></ul>6. Coordination with Other Divisions<ul><li>Work closely with Content to align messaging, tone, visuals, and funnel narrative.</li><li>Collaborate with Market Intelligence for segmentation, clarity insights, and competitive analysis.</li><li>Provide the Customer Service Team Lead with clarity support through accurate targeting and forms.</li><li>Support PR and Events when campaigns require offline amplification.</li></ul>7. Performance Optimization<ul><li>Run daily, weekly, and monthly optimization routines.</li><li>Improve CPL, cost per validated lead, cost per walk in, and cost per sale.</li><li>Adjust campaigns based on market shifts, clarity levels, and MI recommendations.</li><li>Prevent internal cannibalization by coordinating with other specialists.</li></ul>8. Reporting and Transparency<ul><li>Provide structured reports showing spend, results, clarity levels, and ROI.</li><li>Ensure Finance has complete visibility on campaign spend through accurate documentation.</li><li>Highlight issues such as low clarity leads, poor platform performance, or tracking inconsistencies.</li></ul>Key Requirements<ul><li>Strong experience running digital campaigns across Google and major social platforms.</li><li>Understanding of technical tracking including pixels, events, tags, UTMs, and retargeting.</li><li>Deep knowledge of audience building and segmentation.</li><li>Ability to interpret market research and convert it into targeting logic.</li><li>Strong analytical skills with the ability to optimize performance and document insights.</li><li>Experience in real estate or similar performance driven environments is a strong advantage.</li><li>Familiarity with CRMs, landing page builders, and marketing automation tools.</li></ul>Job Type: Full-timePay: AED10,000.00 - AED12,000.00 per month

Digital Marketing Specialist

Oia Properties

Digital Marketing Lead (SEM) We are looking for a results-driven and strategic Performance Marketing Specialist with extensive experience in SEM to manage and enhance our paid digital presence, lead quality, media buying, and overall marketing performance across paid search channels.The ideal candidate will be responsible for co-planning and executing Google Paid Search campaigns, integrating website forms with Bitrix24 CRM, monitoring lead quality within Bitrix24, and optimizing campaign performance to drive high-quality leads and conversions through Google Ads.Responsibilities:SEM &amp; Display Ads&middot; Manage a multimillion-dirham annual budget to maximize ROI and lead generation across paid channels&middot; Develop and execute new and current paid search campaigns in Google Ads to drive qualified leads and maximize the overall ROI&middot; Monitor and optimize performance on paid search campaigns, display ads, and retargeting ads to improve conversion rates and reduce cost-per-lead&middot; Monitor lead quality and make data-driven decisions to improve lead qualification and conversion&middot; Analyze performance metrics &amp; KPIs and adjust bidding strategies, audience targeting, and creative assets as needed for ongoing optimization&middot; Integrate website forms with Bitrix24 CRM to automatically capture leads into the appropriate campaigns or projects within the CRM&middot; Regular weekly, monthly, and quarterly reporting on performanceCRM &amp; Automation&middot; Ensure accurate data capture and segmentation within the CRM to support personalized marketing efforts and performance reporting&middot; Collaborate with web developers to ensure proper API usage, error handling, and secure data transfer between platforms and the CRM system&middot; Set up and maintain automated workflows that trigger based on user actions, campaign responses, or form submissions to reduce manual tasks and improve efficiencyWhatsApp &amp; Email campaigns&middot; Co-plan and execute targeted WhatsApp and email campaigns to selected segmented audience as required&middot; Export and validate CRM audience data for integration with third-party platforms to execute targeted and personalized WhatsApp and email campaigns&middot; Create and assess A/B test messaging strategies to improve open rates, click-through rates, and campaign ROI.SEO&middot; Support the development of content marketing strategies to produce relevant and engaging content for the website and the blog&middot; Work closely with agencies and SEO specialists to improve website visibility, search rankings, and organic traffic&middot; Work closely with agencies and SEO specialists to improve website performance and support in researching relevant keywords and strategic directions for effective SEO.Required Skills &amp; Experience&middot; Minimum 5 years of hands-on experience in digital marketing with a strong focus on SEM and performance marketing&middot; Experience with Bitrix24 CRM, including form integrations and automation setup&middot; Proficiency in Zapier and other automation tools for connecting apps, streamlining workflows, and managing marketing triggers&middot; Extensive experience in managing and optimizing Google Ads campaigns (Search, Display, YouTube) with a focus on lead generation and ROI&middot; Skilled in Google Looker Studio (formerly Data Studio) for building smart dashboards and visualizing marketing performance metrics&middot; Proficient in Google Analytics 4 (GA4)&middot; Experience with Google Tag Manager and code tracking implementations&middot; Strong understanding of SEO fundamentals, keyword research, and collaboration with SEO specialists and content teams&middot; Strong analytical skills and ability to make data-driven decisions to improve campaign performance.&middot; Excellent project management and communication skills; ability to work with cross-functional teams and external agencies.&middot; Familiarity with Mailchimp email software and WhatsApp marketing platforms and campaign execution best practices&middot; Solid knowledge of Meta Business Manager for managing Facebook and Instagram paid campaigns.&middot; Strong understanding of AI tools and a tech-savvy mindset for adopting and implementing new marketing and ai-relevant technologiesJob Type: Full-timeJob Type: Full-time

Digital Marketing - Real Estate

Baraka Real Estate Development

Baraka Real Estate Development is seeking a highly skilled and creative Digital Marketing Specialist with proven experience in the UAE real estate sector. The ideal candidate will drive our digital presence, elevate brand visibility, and support lead-generation strategies for off-plan and ready property portfolios.This role requires someone who is results-driven, innovative, and fully up to date with the latest digital marketing tools, AI technologies, analytics, and real estate marketing trends.Key Responsibilities<ul><li>Develop and execute performance-driven digital marketing campaigns across Google, Meta, TikTok, LinkedIn, and property listing portals.</li><li>Create compelling content for social media, email marketing, landing pages, blogs, and digital ads.</li><li>Manage and optimize paid ads (PPC), display ads, and retargeting campaigns focused on quality lead generation.</li><li>Oversee SEO/SEM strategies to improve organic visibility for company projects and brand pages.</li><li>Analyze campaign performance using GA4, Search Console, Meta Ads Manager, and CRM analytics; provide weekly reports and insights.</li><li>Develop marketing automation workflows (HubSpot, Zoho, or similar CRMs).</li><li>Utilize modern AI tools (ChatGPT, Midjourney, AI video tools, etc.) to enhance content creation and productivity.</li><li>Coordinate with sales teams to ensure high-quality lead handover and follow-up alignment.</li><li>Manage website updates, landing page optimization, and UX improvements.</li><li>Build and maintain Baraka's digital brand identity through consistent, high-quality content and creative direction.</li><li>Liaise with external agencies, photographers, and videographers when needed.</li></ul>What We Offer<ul><li>A collaborative work environment within a growing real estate developer.</li><li>Opportunities for creative leadership and professional growth.</li><li>Exposure to major property launches and marketing campaigns in the UAE</li></ul>Mandatory Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Digital Marketing, Business, Communications, or related field.</li></ul>Technical Skills &amp; Competencies<ul><li>Proficiency in Google Ads, Meta Ads Manager, TikTok Ads, and other paid media platforms.</li><li>Hands-on experience with GA4, SEO tools (Ahrefs, SEMrush), CRM systems, and marketing automation.</li><li>Strong skills in content creation, short-form video editing, and social media management.</li><li>Familiarity with AI-driven content tools (ChatGPT, Claude, Canva AI, video AI tools).</li><li>Knowledge of real estate listing portals (Property Finder, Bayut, Dubizzle, etc.).</li><li>Excellent analytical skills to track KPIs and optimize campaign performance.</li><li>Strong communication, creativity, and ability to work with fast-moving real estate teams.</li></ul>Preferred<ul><li>UAE real estate developer/agency experience.</li><li>Google Ads or Meta Blueprint certifications.</li><li>Experience working within tight deadlines and managing multiple campaigns simultaneously.</li><li>Minimum 2&ndash;4 years of digital marketing experience within the UAE real estate industry.</li><li>Proven portfolio of real estate campaigns (lead-gen, property launches, branding).</li><li>Strong understanding of UAE market dynamics and online customer behavior.</li></ul>Job Type: Full-timePay: From AED5,000.00 per monthAbility to commute/relocate:<ul><li>Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Real Estate: 2 years (Required)</li></ul>

Digital Marketing Specialist (Real Estate Experience Required)

Oia Properties LLC

We are looking for a results-driven and strategic Performance Marketing Specialist with extensive experience in SEM to manage and enhance our paid digital presence, lead quality, media buying, and overall marketing performance across paid search channels.The ideal candidate will be responsible for co-planning and executing Google Paid Search campaigns, integrating website forms with Bitrix24 CRM, monitoring lead quality within Bitrix24, and optimizing campaign performance to drive high-quality leads and conversions through Google Ads.Responsibilities:SEM &amp; Display Ads&middot; Manage a multimillion-dirham annual budget to maximize ROI and lead generation across paid channels&middot; Develop and execute new and current paid search campaigns in Google Ads to drive qualified leads and maximize the overall ROI&middot; Monitor and optimize performance on paid search campaigns, display ads, and retargeting ads to improve conversion rates and reduce cost-per-lead&middot; Monitor lead quality and make data-driven decisions to improve lead qualification and conversion&middot; Analyze performance metrics &amp; KPIs and adjust bidding strategies, audience targeting, and creative assets as needed for ongoing optimization&middot; Integrate website forms with Bitrix24 CRM to automatically capture leads into the appropriate campaigns or projects within the CRM&middot; Regular weekly, monthly, and quarterly reporting on performanceCRM &amp; Automation&middot; Ensure accurate data capture and segmentation within the CRM to support personalized marketing efforts and performance reporting&middot; Collaborate with web developers to ensure proper API usage, error handling, and secure data transfer between platforms and the CRM system&middot; Set up and maintain automated workflows that trigger based on user actions, campaign responses, or form submissions to reduce manual tasks and improve efficiencyWhatsApp &amp; Email campaigns&middot; Co-plan and execute targeted WhatsApp and email campaigns to selected segmented audience as required&middot; Export and validate CRM audience data for integration with third-party platforms to execute targeted and personalized WhatsApp and email campaigns&middot; Create and assess A/B test messaging strategies to improve open rates, click-through rates, and campaign ROI.SEO&middot; Support the development of content marketing strategies to produce relevant and engaging content for the website and the blog&middot; Work closely with agencies and SEO specialists to improve website visibility, search rankings, and organic traffic&middot; Work closely with agencies and SEO specialists to improve website performance and support in researching relevant keywords and strategic directions for effective SEO.Required Skills &amp; Experience&middot; Minimum 5 years of hands-on experience in digital marketing with a strong focus on SEM and performance marketing&middot; Experience with Bitrix24 CRM, including form integrations and automation setup&middot; Proficiency in Zapier and other automation tools for connecting apps, streamlining workflows, and managing marketing triggers&middot; Extensive experience in managing and optimizing Google Ads campaigns (Search, Display, YouTube) with a focus on lead generation and ROI&middot; Skilled in Google Looker Studio (formerly Data Studio) for building smart dashboards and visualizing marketing performance metrics&middot; Proficient in Google Analytics 4 (GA4)&middot; Experience with Google Tag Manager and code tracking implementations&middot; Strong understanding of SEO fundamentals, keyword research, and collaboration with SEO specialists and content teams&middot; Strong analytical skills and ability to make data-driven decisions to improve campaign performance.&middot; Excellent project management and communication skills; ability to work with cross-functional teams and external agencies.&middot; Familiarity with Mailchimp email software and WhatsApp marketing platforms and campaign execution best practices&middot; Solid knowledge of Meta Business Manager for managing Facebook and Instagram paid campaigns.&middot; Strong understanding of AI tools and a tech-savvy mindset for adopting and implementing new marketing and ai-relevant technologiesJob Type: Full-timeJob Type: Full-time

Digital Marketing Lead (SEM) - Real Estate

We are looking for a results-driven and strategic Media Buyer with strong expertise in the UAE digital market, including platforms such as Meta (Facebook/Instagram), Google Ads, TikTok Ads, Snapchat Ads, X (Twitter), YouTube, and other performance-driven channels relevant to the GCC region.The ideal candidate will be responsible for co-planning and managing digital campaigns, assisting with content strategies, monitoring quality on the CRM, and optimizing performance to generate high-quality leads and conversions for the UAE real estate market.Key ResponsibilitiesLead Generation &amp; Performance Marketing<ul><li>Develop and execute digital marketing campaigns across major UAE advertising platforms (Meta, Google Ads, TikTok, Snapchat, YouTube, X) and other paid channels to drive qualified leads and maximize ROI.</li><li>Monitor and optimize PPC campaigns to improve conversion rates and reduce cost-per-lead within the UAE market.</li><li>Analyze performance metrics &amp; KPIs, adjusting bidding strategies, audience targeting, and creative assets for continuous optimization.</li><li>Collaborate with the CRM team to ensure seamless lead nurturing and alignment with business goals.</li><li>Provide weekly and monthly dashboard reports on campaign performance.</li><li>Experience with TikTok Ads and Snapchat Ads is a strong advantage.</li></ul>Content Marketing &amp; Social Media<ul><li>Work closely with the creative design team to develop high-quality visuals and written content aligned with brand identity and campaign objectives.</li><li>Support in developing engaging digital content, enhancing landing page UX, and crafting social media strategies to generate quality leads.</li><li>Monitor and analyze social media engagement and audience sentiment, ensuring content resonates with UAE and GCC audiences.</li><li>Stay updated with UAE digital market trends, platform algorithms, and industry best practices to refine content and performance strategies.</li></ul>CRM, Marketing Automation, Email &amp; WhatsApp Marketing<ul><li>Ensure smooth CRM integration with all marketing campaigns.</li><li>Analyze customer journey insights and lead behavior to personalize marketing efforts.</li><li>Assist in implementing email and WhatsApp marketing campaigns, automated workflows, and retargeting activities to nurture leads and boost conversions.</li><li>Experience with Bitrix24 CRM is a major plus.</li></ul>Data Science, Analytics &amp; Performance Dashboards<ul><li>Leverage data-driven insights to optimize digital marketing strategies for maximum ROI.</li><li>Develop and maintain performance dashboards to track key metrics such as leads, conversion rates, audience behavior, and ad performance.</li><li>Implement A/B testing for campaigns, creatives, and emails to improve conversion rates.</li><li>Provide regular performance reports and actionable insights to guide marketing decisions and investment strategies.</li><li>Identify trends, customer behaviors, and emerging opportunities using predictive analytics and advanced visualization tools.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Business, Marketing, IT, or a related field.</li><li>5+ years of experience in media buying with strong knowledge of UAE/GCC digital platforms and performance marketing.</li><li>Proven ability to execute high-performing campaigns across multiple channels.</li><li>Real estate industry experience is highly preferred.</li><li>Strong understanding of marketing analytics tools and data-driven strategies.</li><li>Proficiency in CRM systems, marketing automation, and performance dashboards.</li><li>Excellent communication, analytical, and problem-solving skills.</li></ul>About Oia PropertiesOia Properties is a leading, award-winning real estate agency in Abu Dhabi and Dubai, specializing in the sale and rental of luxury residential properties. Our expert team of consultants, market analysts, and negotiation strategists is dedicated to delivering exceptional real estate solutions tailored to our clients&rsquo; unique needs.We pride ourselves on expertise, transparency, and a customer-first approach&mdash;ensuring that every client finds not just a property, but a place to call home. Our commitment to luxury marketing, innovative strategies, and premium service sets us apart in the industry.Job Type: Full-time

Media Buyer

Position Overview:We are seeking a versatile and talented Content Creator/Community Specialist/Social Media Specialist to join our growing team. This role requires a creative thinker with a passion for PSI, exceptional writing skills, and experience in managing social media platforms and engaging with online communities.Key Responsibilities:<ul><li>Create compelling and engaging content across various platforms including [list specific platforms such as Instagram, Facebook, Twitter, LinkedIn, etc.].</li><li>Develop content strategies that align with the company's brand identity and marketing objectives.</li><li>Manage and moderate online communities to ensure positive interactions and foster a sense of belonging among members.</li><li>Monitor social media channels for industry trends and audience engagement opportunities.</li><li>Collaborate with the marketing team to brainstorm and execute integrated marketing campaigns.</li><li>Analyze content performance using analytics tools and adjust strategies as needed to optimize reach and engagement.</li><li>Stay up-to-date with the latest social media trends, tools, and platforms.</li></ul>Qualifications:<ul><li>Proven experience as a Content Creator, Community Specialist, Social Media Specialist, or similar role.</li><li>Strong written and verbal communication skills with a keen eye for detail.</li><li>Solid understanding of social media platforms and their respective audiences.</li><li>Ability to multitask and prioritize in a fast-paced environment.</li><li>Creative thinker with the ability to generate innovative ideas and campaigns.</li><li>Proficiency in content creation tools and social media management platforms.</li><li>Bachelor's degree in Marketing, Communications, Journalism, or related field preferred.</li></ul>Preferred Qualifications:<ul><li>Experience with Real Estate content creation is a plus.</li><li>Graphic design and video editing skills.</li><li>Familiarity with SEO principles and content optimization techniques..</li></ul>How to Apply:If you are looking for a dynamic and rewarding career, we invite you to explore these openings and join our team. Interested candidates who meet the above requirement share your CV to: waed.sleiman@psinv.netJob Type: Full-time

Content Creator

MAVEN EVENTS

Job descriptionAs a Digital Marketing Specialist and Web Developer, you'll strategize and execute digital marketing campaigns to boost online visibility and engagement. Simultaneously, you'll design, build, and maintain our website to ensure functionality, aesthetics, and security. By analyzing metrics and optimizing user experience, you'll drive growth and enhance our online presence effectively.Responsibilities:- Develop and execute digital marketing strategies to increase online visibility and brand awareness.- Manage SEO (Search Engine Optimization) to improve website ranking and organic traffic.- Utilize social media platforms to engage with audiences and promote content.- Design, develop, and maintain the company website, ensuring functionality and user experience.- Implement security measures and perform regular updates to protect the website from cyber threats.- Collaborate with teams to integrate marketing strategies with website development goals.- Analyze performance metrics to optimize campaigns, user experience, and conversion rates.- Stay updated on digital marketing trends and web development technologies to drive continuous improvement.Requirements:- Minimum of 2-4 years of experience in digital marketing &amp; web developer or a similar role in United Arab Emirates.- Strong digital marketing skills including SEO, PPC, and social media marketing.- Proficiency in front-end technologies like HTML, CSS, JavaScript/jQuery.- Experience with CMS platforms (e.g., WordPress) and e-commerce systems.- Knowledge of back-end languages such as PHP, Python, or Node.js.- Understanding of web security principles and best practices.- Analytical mindset with the ability to interpret data and metrics.- Knowledge of HTML, CSS, and JavaScript development and constraints is a plus.Benefits:- Competitive salary package- Opportunities for professional growth and skill development.- Work on exciting and innovative projects.How to Apply:Send your resume and cover letter detailing your relevant experience to: team@mavenevents.aePlease include &quot;Digital Marketing Specialist &amp; Web Developer Application - [Your Full Name]&quot; in the subject line.Join our creative team and let your design talents shine!Job Type: Full-timeApplication Question(s):<ul><li>Can you join immediately?</li></ul>Experience:<ul><li>Digital Marketing Specialist &amp; Web Developer: 2-4 years (Preferred)</li></ul>Job Types: Full-time, PermanentJob Types: Full-time, PermanentExperience:<ul><li>Web Development: 1 year (Preferred)</li></ul>

Digital Marketing Specialist & Web Developer

Explore 1004+ Performance marketing specialist in Abu Dhabi this December. Find roles across top companies and apply now to boost your career.