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performance marketing specialist

Hoplon & Co

Job Title: Performance Marketing SpecialistLocation: Dubai / Remote Experience: 2&ndash;5 years Employment Type: Full-timeAbout the RoleWe&rsquo;re looking for a data-driven Performance Marketing Specialist who lives and breathes paid media. You&rsquo;ll be responsible for planning, executing, and optimizing performance campaigns across paid channels with a strong focus on ROI, lead generation, and revenue growth.You should be analytical, creative, and proactive&mdash;someone who can scale campaigns efficiently while continuously testing and improving performance.Key Responsibilities<ul><li>Plan, launch, and manage paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook &amp; Instagram)</li><li>Optimize campaigns for CPA, ROAS, CTR, and conversion rate</li><li>Build and manage full-funnel strategies (awareness &rarr; consideration &rarr; conversion)</li><li>Conduct A/B testing on creatives, copy, audiences, and landing pages</li><li>Analyze performance data and generate actionable insights</li><li>Manage budgets, pacing, and daily optimizations</li><li>Implement and audit conversion tracking, pixels, GA4, and GTM</li><li>Create performance reports and present insights to internal teams or clients</li><li>Collaborate with creative, content, and web teams to improve conversion rates</li><li>Stay updated with platform changes, new ad formats, and best practices</li></ul>Required Skills &amp; Qualifications<ul><li>2&ndash;5 years of hands-on experience in performance marketing / paid media</li><li>Strong expertise in Google Ads &amp; Meta Ads Manager</li><li>Experience with lead generation, e-commerce, or app campaigns</li><li>Solid understanding of GA4, Google Tag Manager, and conversion tracking</li><li>Ability to interpret data and turn insights into action</li><li>Experience managing monthly ad budgets (mid to high spend)</li><li>Strong analytical and problem-solving skills</li><li>Excellent communication and reporting skills</li></ul>Nice to Have<ul><li>Experience with TikTok Ads, Snapchat, LinkedIn Ads</li><li>Knowledge of CRO, landing page optimization, and funnels</li><li>Experience working with Dubai / GCC markets</li><li>Agency background</li><li>Basic understanding of SEO and email automation</li></ul>What We Offer<ul><li>Competitive salary + performance incentives</li><li>Opportunity to work with premium brands and fast-scaling businesses</li><li>High ownership and growth-oriented role</li><li>Flexible work environment</li><li>Continuous learning and platform certifications</li></ul>Ideal CandidateYou are someone who:<ul><li>Thinks in numbers but understands creative impact</li><li>Obsesses over performance and testing</li><li>Takes ownership of results, not just tasks</li><li>Enjoys scaling campaigns and cracking growth challenges</li></ul>Job Type: Full-timePay: AED4,000.00 - AED7,000.00 per month

Performance Marketing Specialist

Deep Sea Adventure

Rayna Tours is looking for a hands-on Marketing Specialist who lives and breathes performance. You&rsquo;ll plan, launch, and optimize paid campaigns across Google/Meta/TikTok, build high-converting landing pages, and run lifecycle programs (Email &amp; WhatsApp) that move leads from click &rarr; booking. You&rsquo;ll partner closely with Sales to improve lead quality, routing, and conversion.Key Responsibilities 1) Paid &amp; Performance Marketing<ul><li>Own full-funnel campaigns across Google Ads (Search, PMax, Display, YouTube), Meta, TikTok, and relevant travel affiliates/OTAs.</li><li>Build account structures, keyword strategies, negatives, audiences, and bid/budget plans by market (UAE + international).</li><li>Set up UTM governance, conversion tracking via GA4 + GTM, and offline conversions/CRM feedback loops.</li><li>Run continuous A/B tests (ad copy, creatives, landing pages, audiences, bidding) and drive CRO on-site.</li><li>Create and manage landing pages (Webflow/WordPress/Elementor or similar); ensure speed, mobile UX, and SEO hygiene.</li><li>Report weekly on ROAS, CAC/CPL/CPA, CVR, CTR, Impression Share, and channel-wise contribution to bookings.</li></ul>2) Email &amp; WhatsApp Marketing + Sales Coordination<ul><li>Plan, build, and send Email &amp; WhatsApp journeys (welcome, browse abandon, cart/lead nurture, re-engagement, post-booking upsell).</li><li>Segment audiences by intent, nationality, destination interest, and lifecycle stage; personalize offers.</li><li>Improve deliverability and opt-ins; manage templates, sender IDs, and compliance (opt-in/opt-out, data privacy).</li><li>Work with Sales/Contact Center to refine lead routing, SLA, scoring, and feedback on lead quality by campaign.</li><li>Create campaign assets (briefs, short-form copy, basic visuals) with designers/creators; maintain brand consistency.</li></ul>Skills &amp; Qualifications:-<ul><li>Proven track record running performance campaigns at scale (preferably travel/e-commerce/hospitality).</li><li>Strong hands-on with Google Ads, Meta Ads, TikTok Ads, GA4, GTM, Looker Studio (dashboards), and basic Excel/Sheets.</li><li>Experience with email/CRM and WhatsApp platforms (e.g., HubSpot, Mailchimp/ MoEngage/ WebEngage, etc.)</li><li>Comfort with A/B testing &amp; CRO tools (Google Optimize alternatives, VWO/Optimizely, Hotjar/Clarity).</li><li>Data-driven mindset; can translate insights into clear actions and forecasts.</li></ul>Bonus Points:-<ul><li>Experience in media buying across other channels.</li><li>Understanding of marketing psychology and user behavior.</li><li>Familiarity with the Travel industry.</li></ul>Job Type: Full-timePay: AED4,500.00 - AED5,000.00 per monthAbility to commute/relocate:<ul><li>Dubai: Reliably commute or planning to relocate before starting work (Required)</li></ul>Experience:<ul><li>Emcee/Host: 3 years (Required)</li></ul>

Digital Arcanum

We are seeking a results-driven Performance Marketing Lead to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate combines deep platform expertise with a data-driven mindset and a passion for continuous improvement.DUTIES &amp; RESPONSIBILITIES<ul><li>Own the strategy, execution, and performance of digital marketing campaigns across Google,</li><li>Facebook/Meta, and other programmatic platforms.</li><li>Lead the creation and optimization of high-converting landing pages and campaign experiences.</li><li>Conduct comprehensive keyword research and oversee implementation of on-page SEO best practices.</li><li>Monitor, analyze, and report on campaign performance using tools like Google Analytics and ad platform dashboards.</li><li>Run ongoing A/B and multivariate tests on landing pages, ad creatives, and CTAs to maximize conversion rates.</li><li>Collaborate with design, content, and product teams to ensure aligned messaging and optimized customer journeys.</li><li>Maintain and improve SEO health through regular audits, technical fixes, and continuous content updates.</li><li>Report on KPIs, channel performance, and ROI, providing actionable insights and growth opportunities to leadership</li><li>Stay ahead of digital marketing trends and identify new growth channels and opportunities.</li></ul>KNOWLEDGE &amp; EXPERIENCEEducation:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field. Master&rsquo;s preferred.</li></ul>Experience:<ul><li>Proven experience leading performance marketing initiatives with a strong track record of driving results</li><li>Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms</li><li>Hands-on experience with CMS and landing page builders (e.g., WordPress)</li></ul>Credentials:<ul><li>N/A</li></ul>Knowledge and Skills:<ul><li>Solid understanding of UX principles</li><li>Skilled in Google Analytics, Tag Manager, and Looker Studio (or similar analytics platforms)</li><li>Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and best practices</li><li>Excellent project management skills and ability to juggle multiple campaigns and priorities</li><li>Data-driven, detail-oriented, and always optimizing for performance and efficiency</li><li>Strategic thinking with a growth-focused mindset</li><li>Strong analytical and problem-solving abilities</li><li>Excellent communication and presentation skills</li><li>Collaborative and team-oriented with cross-functional experience</li><li>Adaptable and comfortable in a fast-paced, evolving environment</li></ul>Job Type: Full-timePay: AED4,000.00 - AED9,000.00 per monthLocation:<ul><li>Dubai (Required)</li></ul>Work Location: In personApplication Deadline: 24/01/2025

Tri Vision Opticals LLC

Key ResponsibilitiesShopify Store Management<ul><li>Manage Shopify backend: products, collections, variants, inventory &amp; pricing</li><li>Upload and optimize product listings (titles, descriptions, images, alt text, tags)</li><li>Handle themes, apps, and basic Shopify customizations</li><li>Ensure clean URLs, proper redirects, and structured collections</li><li>Monitor site performance, page speed &amp; user experience</li></ul>SEO (On-Page, Technical &amp; Content)<ul><li>Perform keyword research (local &amp; commercial intent&ndash;UAE focused)</li><li>Optimize:</li><li>Meta titles &amp; descriptions</li><li>H1&ndash;H4 structure</li><li>Product &amp; category pages</li><li>Blog content for SEO</li><li>Implement internal linking strategies</li><li>Manage image SEO (alt text, compression, naming)</li><li>Fix SEO issues: broken links, indexing, duplicate content</li></ul>Performance &amp; Analytics<ul><li>Track SEO performance using Google Search Console &amp; Analytics</li><li>Monitor rankings, traffic, CTR, and conversion rates</li><li>Provide monthly SEO &amp; e-commerce performance reports</li><li>Identify opportunities for organic growth &amp; CRO improvements</li></ul>Content &amp; Marketing Support<ul><li>Support blog content planning for SEO</li><li>Assist in landing pages for campaigns &amp; seasonal promotions</li><li>Work closely with marketing &amp; design teams for banners and promotions</li></ul>Job Type: Full-timePay: AED4,000.00 - AED4,500.00 per month

Shopify SEO & Performance Marketing Specialist

MOUNT HAVEN PROPERTIES LLC

We&rsquo;re Hiring: Digital Marketing SpecialistWe are looking for a results-driven Digital Marketing Specialist with expertise in both performance marketing and creative execution.Key Expertise Required:<ul><li>Meta Ads &amp; Google Ads</li><li>SEO / SEM strategies</li><li>Adobe Creative Suite, Canva &amp; Figma</li><li>Website management, campaign execution &amp; lead generation</li><li>Content creation (media &amp; visuals)</li><li>Strong analytical thinking with a creative mindset</li><li>Excellent written and verbal communication skills</li><li>Skilled in Graphic Design, Photography and Videography</li></ul>What You&rsquo;ll Do:<ul><li>Plan, manage, and optimize paid ad campaigns</li><li>Create engaging content and media assets</li><li>Analyze performance data and improve ROI</li><li>Manage websites and lead generation funnels</li><li>Collaborate on creative and strategic initiatives</li></ul>Job Type: Full-timePay: AED5,000.00 - AED8,000.00 per monthWork Location: In person

Digital Marketing Specialist

ALFA AIR WIRED TELECOMUNICATION

Job SummaryWe are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate will have strong hands-on experience in performance marketing, content strategy, analytics, and lead generation, with the ability to join immediately.Key Responsibilities<ul><li>Plan, implement, and manage digital marketing campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms</li><li>Manage paid advertising campaigns (Google Ads, Meta Ads), including budgeting, targeting, A/B testing, and optimization</li><li>Develop and execute social media strategies to increase engagement, reach, and conversions</li><li>Optimize website content and landing pages for SEO and lead generation</li><li>Track, analyze, and report campaign performance using tools such as Google Analytics and ad dashboards</li><li>Coordinate with design, content, and admissions/sales teams to align marketing efforts with business goals</li><li>Manage email marketing campaigns, CRM integrations, and lead nurturing workflows</li><li>Stay updated with digital marketing trends, platform updates, and best practices</li></ul>Required Skills &amp; Qualifications<ul><li>Proven experience as a Digital Marketing Specialist or similar role</li><li>Strong knowledge of Google Ads, Meta Ads Manager, and social media platforms</li><li>Experience with SEO, SEM, email marketing, and content marketing</li><li>Proficiency in analytics and reporting tools (Google Analytics, Meta Insights, etc.)</li><li>Excellent communication, planning, and time-management skills</li><li>Ability to work independently and meet deadlines</li><li>Immediate availability to join</li></ul>Preferred Qualifications<ul><li>Experience in education, training, or service-based industries</li><li>Knowledge of CRM systems and marketing automation tools</li><li>Basic understanding of graphic design tools (Canva, Adobe, etc.)</li></ul>What We Offer<ul><li>Immediate joining opportunity</li><li>Dynamic and collaborative work environment</li><li>Opportunity to work on high-impact campaigns</li><li>Competitive compensation based on experience</li></ul>Job Types: Full-time, PermanentPay: AED10,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Location:<ul><li>Dubai (Preferred)</li></ul>Work Location: In personExpected Start Date: 21/12/2025

RS Leisure Group

About the RoleRS Leisure Group is seeking a skilled Digital Marketing Specialist to support our growing portfolio of companies across sports, fitness, wellness, and leisure sectors. The ideal candidate will manage digital campaigns, enhance online visibility, and support lead generation efforts across multiple brands.This position requires strong analytical abilities, excellent communication skills, and proven experience in executing performance-driven digital strategies.Key Responsibilities<ul><li>Plan, create, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other paid channels</li><li>Manage social media platforms, including content planning, posting, and engagement</li><li>Execute email marketing campaigns and maintain subscriber lists</li><li>Conduct keyword research and implement SEO best practices to improve rankings and organic traffic</li><li>Monitor, analyze, and report on campaign performance using analytics tools</li><li>Coordinate with internal teams to align marketing materials with brand guidelines</li><li>Support e-commerce initiatives, product launches, and promotional campaigns</li><li>Assist in creating engaging content (visuals, captions, landing pages) for various digital platforms</li><li>Identify digital trends and recommend new opportunities for improvement</li><li>Ensure all digital activities follow brand identity and company standards</li></ul>Qualifications<ul><li>Proven experience in digital marketing or performance marketing</li><li>Strong understanding of Meta Ads, Google Ads, SEO, and marketing funnels</li><li>Experience managing social media accounts for brands</li><li>Ability to analyze data and translate insights into actionable strategies</li><li>Familiarity with Google Analytics, Meta Business Suite, and other marketing tools</li><li>Strong communication, copywriting, and organizational skills</li><li>Ability to manage multiple projects and meet deadlines</li><li>Experience in the sports, fitness, or wellness industry is an advantage</li><li>Bachelor&rsquo;s degree in Marketing, Digital Marketing, Business, or a related field</li></ul>Job Types: Full-time, PermanentPay: AED5,000.00 - AED7,000.00 per month

Explore 3769+ Performance marketing specialist in Dubai United Arab Emirates this January. Find roles across top companies and apply now to boost your career.

3769 performance marketing specialist jobs IN Dubai United Arab Emirates

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Shopify SEO & Performance Marketing Specialist

Digital Marketing Specialist

Digital Marketing Specialist

Digital Marketing Specialist