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director of digital performance marketing

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search engine optimization specialist

performance marketing specialist

Yerba Madre

<div>We are seeking a collaborative, detail-oriented, and curious Performance Marketing Specialist to support and optimize our search advertising campaigns across platforms such as Google Search, YouTube, and TikTok Search Ads. This role will focus on thoughtful in-platform execution: building, launching, monitoring, and refining campaigns to connect with the right audiences in meaningful ways.

The ideal candidate is comfortable in ad platforms, motivated by learning from performance metrics, and passionate about translating insights into improvements. This position will report directly to the Performance Marketing Manager and will work closely with cross-functional marketing partners to support customer acquisition, brand awareness, and revenue growth. This is a hybrid position and will require at least 2 days a week in our DTLA office. 

What you will do:

Search Campaign Execution &amp; Optimization
<ul>
<li>Build, launch, and thoughtfully optimize search ad campaigns across Google Ads, TikTok Ads, and other platforms.</li>
<li>Implement keyword research, audience targeting, and ad copy updates to improve CTR, Quality Score, and ROAS.</li>
<li>Monitor budgets and pacing with care, ensuring resources are used effectively.</li>
<li>Support ongoing testing and experimentation across creative, copy, landing pages, and targeting to uncover insights.</li>
</ul>
Performance Monitoring &amp; Reporting
<ul>
<li>Track and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.</li>
<li>Share weekly and monthly performance updates, including clear, actionable insights.</li>
<li>Use attribution and tracking tools (Google Tag Manager, AppsFlyer, Adjust) to evaluate campaign impact.</li>
</ul>
Collaboration &amp; Cross-Functional Support
<ul>
<li>Partner with the Performance Marketing Manager to ensure campaigns ladder up to overall strategy.</li>
<li>Collaborate with creative partners to ensure assets reflect platform best practices and brand standards.</li>
<li>Support integrated initiatives by aligning search ads with paid social, affiliate, and retail media campaigns.</li>
</ul>
Audience Targeting &amp; Experimentation
<ul>
<li>Build and nurture audience segments for prospecting, retargeting, and new-to-brand acquisition.</li>
<li>Identify opportunities to thoughtfully scale campaigns through keyword, audience, and format testing.</li>
<li>Contribute to custom audience development using competitor and market research.</li>
</ul>
What you'll provide:
<ul>
<li>Bachelor's degree in Marketing, Business, or related field.</li>
<li>3+ years of performance marketing experience within the CPG industry (Food &amp; Beverage preferred).</li>
<li>Proven experience managing and optimizing paid media campaigns across Google Ads and other search platforms (TikTok, LinkedIn, X).</li>
<li>Familiarity with SEM/SEO strategies.</li>
<li>Experience running A/B testing and other experimentation.</li>
<li>Expertise in audience segmentation, targeting, and budget allocation.</li>
<li>Demonstrated ability to scale campaigns efficiently and thoughtfully.</li></ul> 


What you'll bring:
<ul>
<li>Excellent written and verbal communication skills.</li>
<li>Strong analytical skills with the ability to turn data into actionable insights.</li>
<li>Knowledge of attribution models (first-click, last-click, multi-touch) and tracking tools (AppsFlyer, Adjust).</li>
<li>Dependable, collaborative team member who communicates with clarity.</li>
<li>Highly collaborative; thrives in cross-functional team settings.</li>
<li>Curious, proactive, and eager to explore creative ideas and solutions.</li>
<li>Strong organizational and project management skills.</li>
</ul>
What we offer:<div>

Yerba Madre&mdash;formerly Guayak&iacute; Yerba Mate&mdash;is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning &quot;Mother Herb,&quot; is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations &mdash;a reflection of the values the brand has championed since day one.

Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration&trade; model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.

In 2025, the brand became the world's first yerba mate to achieve Regenerative Organic Certified&trade; Gold&reg; status&mdash;&mdash;setting a new global standard for ecological integrity, cultural respect, and environmental restoration.

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

<h5 class="jobSectionHeader">Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.</h5></div></div>

Performance Marketing Specialist

Advertise Purple

<div>Job Title: Partnerships Marketing Intern

Location: Remote 
Duration: Part-time, Q4 (with potential to extend) 
Schedule: Flexible hours 
Reports To: Network Partnerships Specialist 
About the Role

Advertise Purple is seeking a detail-oriented and motivated Partnerships Marketing Intern to join our team for Q4, with the possibility of extension. This part-time, remote role with flexible hours will give you hands-on experience working within affiliate networks and supporting campaigns from setup through performance analysis. 
Key Responsibilities
<ul>
<li>Promotion Collection: Gather client promotions and ensure accurate, timely submission to network platforms.</li>
<li>Campaign Launch: Assist with setting up and launching campaigns in affiliate networks, ensuring all assets and details are properly implemented.</li>
<li>Performance Analysis: Monitor and analyze campaign progress, track key metrics, and compile insights.</li>
<li>Collaboration: Work closely with the partnerships team to ensure smooth execution of campaigns and identify opportunities for improvement.</li> 
</ul>
Qualifications
<ul>
<li>Currently a college senior or recently completed a degree in Marketing, Business, Communications, or a related field.</li>
<li>Strong organizational skills with a high attention to detail.</li>
<li>Excellent written and verbal communication skills.</li>
<li>Comfortable working in a fast-paced, deadline-driven environment.</li>
<li>Familiarity with affiliate marketing or digital advertising is a plus, but not required.</li> 
</ul>
What You&rsquo;ll Gain
<ul>
<li>Practical experience in digital partnerships and affiliate marketing.</li>
<li>Skills in campaign setup, performance tracking, and optimization.</li>
<li>Insight into how network partnerships drive growth in digital marketing.</li>
<li>Opportunities to contribute directly to the success of live campaigns.</li></ul></div>

Partnerships Marketing Intern

Charles Communication Group

Job Title: PR &amp; Marketing Specialist (Museums &amp; Cultural Institutions) Location: Los Angeles, CA (Local candidates preferred) Company: Charles Communication GroupAbout Us Charles Communication Group (CCG) is a strategic communications and public relations agency dedicated to shaping impactful narratives and amplifying voices that matter. We partner with mission-driven organizations, public institutions, and cultural spaces to deliver campaigns that engage communities, influence public perception, and drive meaningful change.Role Overview We are seeking a PR &amp; Marketing Specialist with proven experience working with museums, cultural institutions, and arts organizations. This role is ideal for a creative and strategic communicator who understands how to market cultural programs, engage diverse audiences, and build strong community and media relationships. Art &amp; cultural experiences are a must.Key ResponsibilitiesDevelop and execute PR campaigns for museums and cultural clients, including press releases, media outreach, and press events.<ul><li>Create and implement marketing strategies to increase attendance, memberships, and public awareness of exhibitions, events, and community programs.</li><li>Manage media relations with local and national outlets, particularly those covering arts, culture, and community initiatives.</li><li>Collaborate with clients to ensure messaging aligns with their mission, brand voice, and goals.</li><li>Leverage social media, digital marketing, and community partnerships to enhance visibility and audience engagement.</li><li>Provide on-the-ground support at openings, press previews, and cultural events.</li><li>Track and analyze campaign performance, providing reports and recommendations for improvement.</li></ul>Qualifications<ul><li>5&ndash;7 years of experience in public relations, marketing, or communications, preferably within museums, cultural institutions, or the arts sector.</li><li>Strong network of media contacts in Los Angeles, especially in arts and culture.</li><li>Excellent writing, editing, and storytelling skills.</li><li>Experience with social media management and digital marketing campaigns.</li><li>Ability to manage multiple projects simultaneously with strong attention to detail.</li><li>A passion for arts, culture, and community engagement.</li><li>Local to Los Angeles strongly preferred, given the nature of client relationships and events.</li></ul>Why Join Us At CCG, you&rsquo;ll be part of a team that values strategy, storytelling, and impact. You&rsquo;ll work on projects that uplift communities, celebrate culture, and shape narratives that matter.Job Type: Part-timePay: $28.00 - $30.00 per hourExpected hours: No less than 10 per weekWork Location: Hybrid remote in Los Angeles, CA 90017

PR & Marketing Specialist (Museums & Cultural Institutions)

Create Construction

<div>Do you love bringing great brands to life online? We&rsquo;re looking for a dynamic social media manager to put our company on the map. Candidates should be well-versed in establishing brand identity, have experience creating optimized content across multiple social media platforms, and have deep knowledge of the latest digital media trends and current influencers in our industry. If you&rsquo;d love the opportunity to work creatively on a world-class team and grow your career as a digital marketer, we can&rsquo;t wait to read your application. 
Compensation:
$30 hourly
Responsibilities:<ul><li>
Use our organizational goals to develop an online marketing strategy with engaging content for our audience across all social media accounts</li>
<li>Deliver monthly reports from our web traffic using Google Analytics and social platforms and advise on improvements</li>
<li>Oversee the activity across our social media accounts including Twitter, Instagram, LinkedIn, and Facebook</li>
<li>Reach out to relevant social media influencers and research new media opportunities in our industry</li>
<li>Build our online brand with the help of our digital marketing staff</li>
</ul>Qualifications:<ul><li>
2+ years as a marketing coordinator, social media specialist, or similar work experience</li>
<li>Can develop dynamic SEO content with text, image, and video
</li><li>Applicant should be a strong project manager with excellent communication skills and time management skills</li>
</ul><ul><li>Deep Knowledge of current industry trends across Facebook, Instagram &amp; TikTok</li></ul>
About Company 
Join Create Construction, a family-owned design and remodel company, committed to crafting dream homes with exceptional service and craftsmanship. Led by Yarin and Pauline, our team of experts is dedicated to delivering sophistication, warmth, and attention to every project across Los Angeles.
Our vision is to transform houses into unique masterpieces, reflecting their owners' dreams. We constantly innovate and stay ahead of trends, pushing industry standards to deliver sophisticated, contemporary designs. Our mission is to turn visions into reality with absolute precision. We value creativity, dedication, and integrity, and seek someone who shares our passion for excellence. Join us in creating extraordinary homes. If you're organized, proactive, and share our commitment to exceptional service, apply today.</div>

Social Media Associate

Coalition Technologies

<div><h3 class="jobSectionHeader">WHY YOU SHOULD APPLY:</h3>

Coalition Technologies is devoted to delivering clients the highest quality work while providing our team a fun, thriving, and innovative environment. Along with the opportunity for tremendous career growth and rapid advancement, CT offers:
<ul>
<li>The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month!</li>
<li>A highly competitive Paid Time Off plan, promoting quality work-life balance.</li>
<li>Subsidized gym memberships to help team members feel their best.</li>
<li>Medical, dental, vision, and life insurance packages for all US-based team members.</li>
<li>International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.</li>
<li>Device upgrade and learning reimbursement programs.</li>
<li>Motivating career development plans with clearly defined goals and rewards.</li>
<li>Additional job-specific incentives and bonuses.</li>
<li>Plus, 100% of our team works remotely with the support of time tracking software. Our company culture specializes in supporting remote team members, and we&rsquo;ve been doing so for more than a decade. CT welcomes your application, wherever in the world it's coming from!</li>
</ul><h3 class="jobSectionHeader">WHO SHOULD APPLY:</h3>

Copy Strategist at Coalition Technologies is a unique position that requires excellence in copywriting, editing, and management. Team members with experience in the fields of writing, marketing, advertising, and web content development have all excelled in this position. We will teach industry-leading SEO best practices. Candidates with prior SEO experience are always welcome.
<h3 class="jobSectionHeader">
YOU SHOULD HAVE:</h3>
<ul><li>Excellent written English with strong proofreading skills for flawless grammar, punctuation, and syntax.</li>
<li>Experience/education as a marketing copywriter, advertising copywriter, or in a similar professional position (preferred).</li>
<li>Bonus points for prior experience in a position of management and mentorship (preferred).</li>
<li>An affinity for leadership, and an understanding of proper delegation.</li>
<li>A general understanding of social media platforms such as Facebook, Twitter, YouTube, Tik Tok, Pinterest, Tumblr, LinkedIn, etc.</li>
<li>An interest in learning how to write for the web and SEO practices.</li>
<li>The ability to use a variety of SEO tools to determine the best pages to work on.</li>
<li>The ability to write and follow strict content production guidelines.</li>
<li>The motivation to work both as a team player and independently on projects with minimal supervision.</li>
<li>The ability to maintain strict confidentiality and discretion.</li>
<li>A reliable workstation with a fast computer, microphone, and webcam. Reliable internet access and power are required.</li>
<li>The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.</li>
</ul><h3 class="jobSectionHeader">YOUR DUTIES AND TASKS:</h3>
<ul><li>Managing copy production for eCommerce and lead generation websites on a share of Coalition Technologies&rsquo; 200+ client accounts.</li>
<li>Leading a team of SEO copywriters. Providing the direction and information needed for their success, along with feedback to help improve their work.</li>
<li>Acting as the supervising copy editor on your accounts. Our writers and producers will look to you as a content specialist and manager of the brand&rsquo;s voice.</li>
<li>Ensuring content quality with an exceptional representation of brand&rsquo;s identity and value propositions.</li>
<li>Conducting keyword research for each page on a client&rsquo;s website.</li>
<li>Becoming an effective online marketing manager by pairing products and services with the most relevant search terms (Coalition Technologies will provide this training).</li>
<li>Coordinating web content for multiple ongoing campaigns.</li>
<li>Collaborating to produce social media content, email marketing copy, press releases, and similar promotional materials.</li>
<li>Supervising SEO content campaigns from the initial kickoff, through research and production, concluding with live content on a client&rsquo;s website.</li>
</ul>
We are looking for talented and diligent candidates who excel in our skills tests, and will consider these candidates even if past experience or educational background criteria aren't met.

California, New York, Washington, and Colorado: starting base pay for this position ranges between $17 - $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. Outside of California, New York, Washington, and Colorado compensation may fall outside the above ranges.</div>

COPY STRATEGIST

Westport Properties, Inc.

<div>
 
 Job Title:
 
 Operations Development Specialist
 
 
 
 Reports To:
 
 Operations Development and Training Manager
 
 
 
 Location:
 
 Los Angeles, CA
 
 
 
 FLSA Status:
 
 Non-Exempt/Hourly
 
 
 
 Position Status:
 
 Regular, Full-Time
 
 
 
 Work Schedule:
 
 Monday-Friday 8:00 am to 5:00 PM; with occasional overtime and/or weekends depending on business needs
 
 
 
 Pay Range:
 
 $26.45 per hour - $28.85 per hour
 
 
 
 Travel:
 
 50% or more (mostly within California, occasional out-of-state travel)
 
 
 
 Job Summary
 
 
 
 The Operations Development Specialist at Westport Properties serves as a public face, representing our company to team members, partners, investors, and vendors. This role demands professionalism, diplomacy, and tact in every interaction. Proficiency in various computer systems, including Microsoft Excel and basic Microsoft SQL Server Management Studio, is essential.
 
 
 In addition to supporting field operations and training, the Specialist will be responsible for conducting operational audits across the portfolio. This includes traveling to sites to assess compliance with company policies, operational standards, and data integrity. The Specialist will document findings, provide actionable recommendations, and collaborate with field leadership to implement improvements.
 
 
 This position holds influence across multiple aspects of our business but does not entail formal authority. Effective Specialists collaborate with field leadership, addressing concerns while maintaining positive relationships with all team members. They are innovators, critical thinkers, and creative problem-solvers who remain open to feedback and adaptable as they gain experience. Additionally, Specialists provide mentorship and on-site training to field staff, contributing to the growth and success of our team.
 
 
 
 Duties &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Regular attendance, as per the Company&rsquo;s Attendance Policy, is essential for this role.
 </li>
 <li>
 Analyze internal reports comprehensively, interpreting various data sets.
 </li>
 <li>
 Independently extract insights and actionable points from raw data.
 </li>
 <li>
 Utilize Microsoft SSMS and Excel to develop reporting mechanisms that shed light on different facets of field operations.
 </li>
 <li>
 Maintain and distribute highly detailed, accurate reports for the portfolio.
 </li>
 <li>
 Conduct Due Diligence trips and generate reports for new properties autonomously.
 </li>
 <li>
 Provide timely insights to the Acquisitions and Operations teams regarding the physical and operational status of properties.
 </li>
 <li>
 Offer recommendations and action plans to the Acquisitions and Operations teams based on findings.
 </li>
 <li>
 Execute administrative and operational tasks in preparation for the integration of new properties.
 </li>
 <li>
 Lead the on-site transition team during the initial stages of managing a new property.
 </li>
 <li>
 Assess the accuracy of newly converted SiteLink databases, rectifying any errors promptly.
 </li>
 <li>
 Set up software and office infrastructure for standard operations.
 </li>
 <li>
 Conduct scheduled and ad hoc operational audits at field locations to evaluate compliance, performance, and data accuracy.
 </li>
 <li>
 Collaborate with field leadership to ensure audit outcomes are understood and improvements are sustained.
 </li>
 <li>
 Provide support on various systems, processes, and procedures as requested by team members.
 </li>
 <li>
 Offer recommendations to supervisors for future projects and initiatives.
 </li>
 <li>
 Collaborate with other departments on development projects as necessary.
 </li>
 <li>
 Perform other duties as assigned.
 </li>
 <li>
 Handle periodic special projects and duties as required by Company needs.
 </li>
 <li>
 Adapt to multitasking, frequently shifting between tasks, amidst interruptions or distractions within tight deadlines
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Advanced proficiency in Microsoft SQL Server Management Studio is a plus, not a requirement
 </li>
 <li>
 Advanced skills in Microsoft Office Suite, particularly Excel
 </li>
 <li>
 Familiarity with Sitelink, CallPotential, or other CRM/FMS applications is highly desired
 </li>
 <li>
 Meticulous attention to detail and strong organizational abilities
 </li>
 <li>
 Thorough understanding and effective communication of Company Policies and industry standards
 </li>
 <li>
 Capable of handling performance improvement matters confidentially and promptly
 </li>
 <li>
 Skilled in analyzing and interpreting data for reporting purposes
 </li>
 <li>
 Excellent communication skills, demonstrating diplomacy, sound judgment, and tact when interacting with team members
 </li>
 <li>
 Ability to navigate effectively with various stakeholders, including co-workers, supervisors, insurance brokers, attorneys, and vendors
 </li>
 <li>
 Flexibility in working hours to meet project deadlines
 
 
 </li>
 </ul>
 
 Education / Experience
 
 
 
 <ul>
 <li>
 High-school diploma or GED required.
 </li>
 <li>
 Some College preferred
 </li>
 <li>
 Relevant years of work experience may substitute for the degree requirement
 </li>
 <li>
 Relevant experience in matters related to sales, customer service, marketing, training, and operations development
 
 
 </li>
 </ul>
 
 Core Competencies
 
 
 
 <ul>
 <li>
 General office and telephone skills are required
 </li>
 <li>
 Strong Computer Skills are required
 </li>
 <li>
 Good written and verbal communication skills
 </li>
 <li>
 Good organizational skills
 </li>
 <li>
 Collaborative Teamwork
 </li>
 <li>
 Proactive, self-starter, goal oriented and ability to work independently
 </li>
 <li>
 Possess the eagerness, work ethics, positive attitude and composure to promote success.
 </li>
 <li>
 Maintain a positive attitude and composure in a Support role, as well as a mentorship and training role
 </li>
 <li>
 Ability and willingness to work remotely
 </li>
 <li>
 Must maintain and hold a valid State Driver&rsquo;s License
 </li>
 <li>
 Uphold Company&rsquo;s Vision, Mission Statement and Core Values
 
 
 </li>
 </ul>
 
 Benefits For Full-Time Employees
 
 
 
 <ul>
 <li>
 $7,800 contributed annually toward health benefits: medical, dental, vision
 </li>
 <li>
 Company-paid life insurance coverage &ndash; up to $50,000 per employee (basic life and AD&amp;D)
 </li>
 <li>
 401(k) plan with employer match
 </li>
 <li>
 Generous paid time off offered &ndash; earn three weeks per year beginning at the hire date
 </li>
 <li>
 Up to 10 paid holidays
 </li>
 <li>
 Paid ongoing professional development and training
 </li>
 <li>
 Rewards and recognition
 </li>
 <li>
 Company-sponsored events throughout the year (holiday parties and gifts, company picnics, team building, etc.)
 </li>
 <li>
 Potential for growth and advancement
 </li>
 <li>
 Discretionary bonus based on several factors
 
 
 </li>
 </ul>
 
 At-Will Employment &amp; Equal Opportunity Employer
 
 
 
 Westport Properties, Inc. is a parent company of US Storage Centers (USSC) which provides at-will, equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, marital status, disability or genetics. Furthermore, Westport Properties, Inc.?expressly prohibits any form of workplace harassment and discrimination based on age, disability, color, genetics, marital status, national origin, race, religion, sex, sexual orientation, or veteran status in compliance with federal, state and applicable local laws governing employment and labor law in every location in which the company conducts business. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
 
 
 
 Disclaimer
 
 
 
 
 
 All Employees must pass a post-offer, pre-hire background screening which includes a multi-state criminal check and DMV Records in accordance with federal protected FCRA/FACTA Requirements for Investigative Consumer Reports, CA ICRA and other state mandated requirements for employment purposes.
 
 
 Furthermore, this job description is subject to change at any time. Nothing in this job description is meant to guarantee employment status and/or position. This job description neither restricts nor prevents management&rsquo;s right to assign and/or reassign duties and responsibilities to this job at any time of the essential functions. It does not proscribe or restrict the tasks that may be subsequently assigned.
 
 
 
 Essential Job Function For Reasonable Work Accommodation
 
 
 
 According to the American&rsquo;s with Disabilities Act (ADA), Equal Employment Opportunity Commission (EEOC) and the California Fair Employment and Housing Act (FEHA), employees must be able to perform the essential job functions with or without a reasonable accommodation. The Company will provide reasonable work accommodations to allow the employee to perform their essential job functions and duties as detailed above. If you feel you need reasonable work accommodations, please contact the Human Resources department at (949) 748-5900.
</div>

Operations Development Specialist

Legal Management Group

<div>Job Title: Chief Marketing Officer (CMO)

Location: 100% In-Office 
Reports To: CEO 
Company: Premier California Personal Injury Law Firm 


About the Firm

We are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results. We're seeking a Chief Marketing Officer (CMO) who can drive lead generation, intake performance, and strategic marketing growth at scale&mdash;while leading a diverse team with excellence and accountability. 


Position Summary

The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.

This is a high-impact, in-office leadership role at the firm&rsquo;s California headquarters, where close collaboration, accountability, and execution speed are paramount. 


Key Responsibilities

Marketing Strategy &amp; Execution
<ul>
<li>Own and execute the firm&rsquo;s full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).</li>
<li>Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.</li>
<li>Manage external vendors, advertising partners, and agencies with strict performance oversight.</li>
<li>Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.</li>
</ul>
Intake &amp; Conversion Management
<ul>
<li>Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.</li>
<li>Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times.</li>
<li>Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.</li>
</ul>
Data &amp; Performance Optimization
<ul>
<li>Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions.</li>
<li>Use marketing analytics and performance data to guide decision-making and optimize channel spend.</li>
<li>Identify and fix bottlenecks in the lead-to-case pipeline using real-time data.</li>
<li>Drive a culture of testing, measurement, and continuous improvement.</li>
</ul>
Team Leadership &amp; In-Office Culture
<ul>
<li>Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.</li>
<li>Establish and enforce high-performance standards across all marketing and intake staff.</li>
<li>Foster a collaborative, driven, and execution-focused team culture.</li>
<li>Develop hiring, training, and coaching systems to continually uplevel talent across both departments.</li></ul> 


Required Qualifications
<ul>
<li>7+ years of experience in marketing, with a proven track record of managing large-scale campaigns.</li>
<li>5+ years in a leadership role managing both marketing and operations teams.</li>
<li>Strong preference for candidates with experience in Personal Injury law or legal marketing.</li>
<li>Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools).</li>
<li>Proven success in managing intake performance and lead conversion in a high-volume environment.</li>
<li>Exceptional analytical skills; ability to derive insight from data and optimize accordingly.</li>
<li>Strong leadership presence; capable of driving urgency, accountability, and performance in-person.</li>
<li>Hands-on, execution-focused approach with high attention to detail.</li></ul> 


Preferred Tools &amp; Systems Experience
<ul>
<li>Filevine, Lead Docket (or similar CRM/intake software)</li>
<li>Google Analytics, Looker Studio, or Tableau</li>
<li>CallRail or call tracking software</li>
<li>RingCentral, Time Doctor, and Google Workspace</li>
<li>Experience integrating marketing automation with intake workflows</li></ul> 


Why Join Us?
<ul>
<li>In-office executive leadership with real impact on the firm's growth trajectory</li>
<li>Direct line to CEO and decision-making influence across departments</li>
<li>Performance-first culture built on data, accountability, and excellence</li>
<li>Opportunity to lead both marketing and intake optimization efforts in one of the most competitive legal markets</li></ul></div>

Chief Marketing Officer - Personal Injury Law Firm

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