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manager, product marketing - new content experiences Jobs in Los Angeles

manager, product marketing - new content experiences

performance marketing manager Jobs in Los Angeles

performance marketing manager

marketing manager

Moira Cosmetics Inc

<p><b>About MOIRA:</b><br/>MOIRA is an LA-based Fast-growing beauty brand dedicated to providing high-quality, innovative makeup products to our diverse customer base. We're seeking a passionate and experienced marketing professional to join our team and drive our brand's growth.</p><p><b>Job Description:</b><br/>We are looking for Marketing to lead our marketing efforts and drive brand awareness and demand for Moira in our key markets. The ideal candidate will be a strategic thinker and meticulous project manager with a proven track record in developing and executing comprehensive marketing campaigns.</p><p><b>Key Responsibilities:</b></p><ul><li>Develop and implement marketing strategies aligned with MOIRA's brand vision and business objectives &amp; goals</li><li>Lead the creation and execution of multi-channel marketing campaigns to build brand awareness and drive sales</li><li>Manage and optimize marketing budgets, ensuring maximum ROI on all marketing initiatives</li><li>Analyze market trends, customer insights, and competitor activities across key consumer segments and regional markets to inform strategic decision-making</li><li>Collaborate with cross-functional teams, including product development, sales, e-commerce, finance and customer service</li><li>Oversee the development of compelling content across various platforms, both online and offline including social media, email, website and in-store</li><li>Define, monitor and analyze key performance indicators (KPIs) to track marketing performance and optimize strategies</li><li>Lead and mentor a team of marketing professionals, fostering a culture of creativity and innovation</li></ul><p><b>Qualifications:</b></p><ul><li>Bachelor's degree in Marketing, Business, or related field</li><li>Minimum 3+ years experience in marketing, with a focus on beauty or consumer goods industry</li><li>Proven track record in developing and executing successful marketing campaigns</li><li>Strong analytical skills with experience in data-driven decision making</li><li>Excellent leadership and communication skills</li><li>Proficiency in digital marketing tools and platforms</li><li>Experience in managing budgets and analyzing ROI</li><li>Passion for beauty and staying current with industry trends</li><li>Proficiency in Microsoft Office</li></ul><p><b>To Apply:</b><br/>Please submit your resume, cover letter, and portfolio of past marketing campaigns to <b>hr@moirabeauty.com</b></p><p>MOIRA is an equal opportunity employer and values diversity in our workplace.</p><p>Job Type: Full-time</p><p>Pay: $80,000.00 - $100,000.00 per year</p><p>Benefits:</p><ul><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li></ul><p>Work Location: In person</p>

Marketing Manager

Jacoby & Meyers

<div><div><b>Performance Marketing Manager Job Description</b></div><div>
</div><div>
Do you want to <b>LOVE </b>where you work?</div><div>
Jacoby &amp; Meyers is the pre-eminent law firm protecting consumers since 1972. We are currently seeking a smart and determined Performance Marketing Manager to join our growing team. At Jacoby &amp; Meyers, every single employee gets to make an impact. Our values guide the way we work with each other. It's a culture where you have the freedom to experiment and push your talents as far as they can go.</div><div></div><div><b>
Job Title</b>: Performance Marketing Manager</div><div><b>
Type of Position:</b> Full time</div><div><b>
Location:</b> Primarily work from home, but one day a week in the office for a weekly meeting</div><div><b>
Pay:</b> $80k - $130K</div><div><b>
Job Description:</b></div><div></div><div>
We are seeking a seasoned Performance Marketing Leader to drive growth through paid media, digital acquisition, and performance strategy. This role will lead omni-channel paid marketing efforts including SEM, Paid Social, Affiliate Marketing, SEO, and CTV/OTT, with a data-driven and cross-functional mindset. The ideal candidate brings a strong track record in digital performance across both DTC and retail channels, and experience managing in-house teams and agency partnerships at scale.</div><div></div><div>
Core duties and responsibilities include the following. Other duties may be assigned.</div><div></div><ul><li>
Lead and scale all performance marketing channels: Paid Search (SEM), Paid Social, Affiliate, Display, SEO, and emerging platforms (e.g., CTV/OTT).</li><li>
Develop and execute strategies for customer acquisition, conversion optimization, and revenue growth across online and offline channels.</li><li>
Forecasting, budgeting, and reporting across paid channels.</li><li>
Collaborate with internal stakeholders and external partners (agencies, platforms) to ensure alignment with brand and performance goals.</li><li>
Support SEO strategy and integrate performance insights into organic growth initiatives.</li><li>
Manage marketing performance dashboards and translate data into actionable insights for executive leadership.</li><li>
Provide strategic leadership and mentorship to a growing performance marketing team.</li><li>
Lead cross-functional projects with product, analytics, and creative teams to support omnichannel campaigns.</li><li>
Stay up to date with digital trends, platform updates, and emerging acquisition channels.</li></ul><div><b>
Qualifications:</b></div><div></div><ul><li>
4+ years in digital and performance marketing roles, with at least 2 years in a leadership or position.</li><li>
Proven experience managing multi-million-dollar performance budgets across SEM, Paid Social, Affiliate, SEO.</li><li>
Experience in both agency management and in-house team leadership.</li><li>
Strong understanding of attribution modeling, analytics, A/B testing, and ROI optimization.</li><li>
Comfortable working in a fast-paced, matrixed environment and reporting to senior executives.</li><li>
Proficient with platforms like Google Ads, Meta Ads Manager, GA4, and affiliate networks.</li></ul><div></div><div><b>
What We Offer:</b></div><div><b>
</b></div><ul><li>
Flexible Schedules</li><li>
Medical, Dental, Vision and Pet Insurance</li><li>
401(k) with Company Match</li><li>
Company-paid Life Insurance and AD&amp;D Coverage, Voluntary Life Insurance</li><li>
Short-term and Long-term Disability</li><li>
Employee Assistance and Travel Assistance Programs</li><li>
Paid Time Off, Paid Sick Time, Paid Holidays</li><li>
Health FSA and Dependent Care FSA</li><li>
Accident Insurance</li><li>
Commuter Transportation Incentive</li><li>
Cell Phone and Internet Stipend</li><li>
Fully-paid parking</li><li>
Learning and Development Programs</li><li>
Remote Positions</li></ul><div>
</div><div><b>
About J&amp;M:</b></div><div>
Jacoby &amp; Meyers was founded in 1972 with the intention of making the legal system more accessible to the average person. Now, more than 50 years later, we continue to help people get the justice and compensation they deserve. Specializing in all types of accident claims, including automobile, motorcycle, bicycle, Uber/Lyft, or trucking accidents, slip and falls, dog bites, construction accidents and other wrongful conduct, the attorneys at Jacoby &amp; Meyers have recovered over a billion dollars for their clients' personal injury and wrongful death claims caused by the negligence of a third party.</div><div><b>
Required:</b> Resume, Pay Expectation</div><div>
</div><div><i>
Jacoby &amp; Meyers is an Equal Opportunity Employer.</i></div></div><div></div>

Performance Marketing Manager

Netflix

<div>
 Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
 <br/>
 <br/>
 We have ambitious plans, enormous scale of opportunity, and the passion to be the best in customer experience - which now includes Games, Live Events and more. As we evolve Netflix for the future, we&rsquo;re investing in new content experiences to broaden the aperture of what entertainment means on Netflix.
 <br/>
 <br/>
 We are seeking a selfless, curious, and passionate Product Marketing Manager to join the Netflix PMM team. You will have the opportunity to learn and grow quickly in this space, work closely with a highly cross-functional, global team, and contribute to one of the most impactful transitions we&rsquo;ll have made in a decade. The ideal candidate will quickly become a thought-partner to cross-functional teams and drive a unifying thread between business goals, product goals, and our positioning with consumers in the market. We expect this person to play a key role in bringing multiple high-priority initiatives to market in the coming months, as well as act as one of the key connectors between product and marketing for Netflix.
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop the positioning for key product launches. What is the value we are offering to the customer? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
  </li>
  <li>
   Collaborate with the product team to identify member needs and help shape the long-term vision for Netflix&rsquo;s member experience innovations, focused on our investment in new content experiences.
  </li>
  <li>
   Build go to market strategy for feature launches - develop key audiences, channels, countries to activate, messages, etc. Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix value proposition. Work with product and marketing partners to clearly define marketing objectives and coordinate various parts of the marketing organization to execute against those goals.
  </li>
  <li>
   Navigate complex cross-functional environments to ensure alignment and connectivity. Communicate effectively with leadership, facilitating complex ideas in compelling and clear ways.
  </li>
  <li>
   Serve as the bridge between product and marketing teams to ensure consistent experience on and off service.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   7+ years of experience in Marketing or related fields with an emphasis on product marketing or consumer marketing.
  </li>
  <li>
   Preferred B2C and/or entertainment industry product marketing experience.
  </li>
  <li>
   Passion for entertainment.
  </li>
  <li>
   Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
  </li>
  <li>
   Strong project management skills.
  </li>
  <li>
   Experience and success in managing cross-functional teams to bring products and features to market.
  </li>
  <li>
   Experience in developing consumer messaging, value propositions, positioning and naming - specifically focused on global product launches.
  </li>
  <li>
   High tolerance for change, and comfortable meaningfully contributing in a fast-paced, ever-changing environment.
  </li>
  <li>
   High-level understanding of product development and product strategy.
  </li>
  <li>
   Respect, understanding and enthusiasm for Netflix culture.
   <br/>
   <br/>
  </li>
 </ul>
 At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.
 <br/>
 <br/>
 The overall market range for roles in this area of Netflix is typically $250,000 - $350,000.
 <br/>
 <br/>
 This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.
 <br/>
 <br/>
 Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
 <br/>
 <br/>
 We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
</div>


Manager, Product Marketing - New Content Experiences

The Crème Shop

<p></p><div><p><i>Job Title: Assistant Brand Manager</i><br>
<i>Reports To: Brand Manager</i><br>
<i>Job Type: Full-Time, Overtime Non-Exempt</i></p>
<p><b>
About The Cr&egrave;me Shop:</b></p>
<p>
The Cr&egrave;me Shop is a leading beauty brand based in Los Angeles, known for blending the best of K-Beauty innovation with playful, creative designs. We offer a wide range of products, ranging from thoughtful skincare to colorful cosmetics, all crafted with quality ingredients and a commitment to cruelty-free practices. Our mission is to make beauty fun, inclusive, and accessible to everyone. We invite professionals who share our passion for beauty and innovation to join our team, where creativity meets expertise<b>.</b></p>
<p><b>
About the Role:</b></p>
<p>
This position is ideal for someone eager to gain well-rounded experience in the beauty industry, as it combines marketing, product development, and extensive cross-functional collaboration. The ABM would support primarily their direct manager and track their own projects, but would also support the senior manager with holistic, integrated marketing and development functions.</p>
<p><b>
Responsibilities:</b></p>
<p><b>
Product Development</b>: Partner with the manager and senior manager to brainstorm and ideate new product concepts, contributing to portfolio expansion. The ABM will own approximately 30% of category product development. Responsibilities include:</p>
<ul>
<li>Market Research on future beauty trends &amp; top products with competitors.</li>
<li>Execute external briefs for vendor submissions.</li>
<li>Product code and material request &amp; tracking.</li>
<li>Design inspiration and CAD request for new product developments.</li>
<li>Track process of product development from product idea to the purchasing order stage.</li>
<li>Ensure licensor product approvals or feedback in collaboration with the creative team.</li>
<li>Write all product information for packaging and review with regulatory.</li>
<li>Write product claims and review with regulatory.</li>
<li>Track product stability and compatibility testing with regulatory.</li>
<li>Partner with project manager to ensure launches are meeting timeline milestones.</li>
<li>Evaluate and provide feedback on development samples and formulas.</li>
<li>Update Product development tracker as new information is provided with cost, price, master and unit cartons, final legal name, delivery date, etc.</li>
<li>Create product 1-sliders for retailer pitches and integrated marketing decks.</li>
<li>Collaborate with multiple vendors on product ideation.</li>
</ul>
<p><b>Integrated Marketing</b>: Assist in campaign strategy by developing activation ideas, photography mood boards, and messaging concepts.</p>
<ul>
<li>Market research to understand top brand&rsquo;s activations and campaigns.</li>
<li>Mood board development for photography.</li>
<li>Product messaging for ABM&rsquo;s specific product launches.</li>
<li>Activation ideas such as events, collaborations, retail activations.</li>
</ul>
<p><b>Qualifications:</b></p>
<ul>
<li>Bachelor&rsquo;s degree in business, marketing and/or management.</li>
<li>1-3 years of experience working in marketing and/or product development fields.</li>
<li>Experienced with Excel and PowerPoint is necessary.</li>
<li>Project management skills.</li>
<li>Marketing Research Experience.</li>
<li>Must be comfortable presenting.</li>
<li>Must have strong social and collaborative skills.</li>
</ul>
<p><b>Benefits:</b></p>
<ul>
<li>15 days of PTO, 10 Paid Holidays!</li>
<li>Eligible for benefits on the first of the month following 30 days of hire</li>
<li>Company-sponsored voluntary vision and dental plans</li>
<li>Employee Assistance Programs</li>
<li>Wellness incentive programs</li>
<li>50% off employee discount programs</li>
<li>Monthly catered lunches</li></ul><br>
<p>
</p><p><b>Salary Range: </b>$65-$85K per year, depending on experience.</p>
<p>
The Cr&egrave;me Shop is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.</p><p></p><h4 class="jobSectionHeader"><b><br>
Education</b></h4>
Preferred<ul><li>
Bachelors or better in Marketing or related field</li></ul><h4 class="jobSectionHeader"><b>
Skills</b></h4>
Preferred<ul><li>
Brand Marketing</li></ul><h4 class="jobSectionHeader"><b>
Behaviors</b></h4>
Preferred<ul><li>
Innovative: Consistently introduces new ideas and demonstrates original thinking</li><li>
Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well</li><li>
Dedicated: Devoted to a task or purpose with loyalty or integrity</li></ul><p>
Equal Opportunity Employer<br>
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</p></div>

Assistant Brand Manager

FloQast

<div><div><div>The role of the Social Media Manager is to drive social content creation across FloQast (and its executives&rsquo;) brand platforms. They&rsquo;ll help fuel brand awareness, consideration, and thought leadership across a variety of digital mediums, collaborating closely with Corporate Communications, Marketing, the C-Suite, and other teams. The ideal candidate is an incredibly self-aware social media strategist, project manager, and video creation expert, adept at storytelling through multiple mediums, and current social trends, with a keen sense of dry humor.</div><div></div><div><br>
Collaborating closely with key stakeholders, the social media manager will need to communicate, teach, and engage across departments and specialties effectively. A self-starting attitude with meticulous attention to detail and a drive to be a true asset to the team are crucial for succeeding in this role.</div><div></div><div><br>
They will own and embody FloQast&rsquo;s tone and voice &mdash;- a keen, dry sense of humor is critical. The role involves crafting content for multiple channels like LinkedIn, TikTok, Instagram, and more, ensuring cohesive narratives and high engagement. Additionally, they'll set priorities, collaborate on key narratives, and manage content calendars.</div><div></div><ul><li><br>
<b>Visa sponsorship is NOT available at this time</b></li></ul></div><br>
<div></div>
<div><div><h3 class="jobSectionHeader"><b>
What You&rsquo;ll Do</b></h3><ul><li><ul><li>
Create high-quality social media such as original videos, meme content, photography, and social media post copy for all active FloQast social media platforms</li><li>
Develop and execute social media strategies to achieve audience growth and engagement to meet follower, engagement, and departmental goals</li><li>
Identify target audiences and develop a deliberate plan and strategy to reach each audience</li><li>
Create a regular publishing schedule and promote content through social media</li><li>
Develop, coordinate, and drive social media-specific campaigns supporting marketing efforts, talent acquisition, employer brand content and cultural milestones, etc.</li><li>
Create and be accountable for social creative performance metrics</li><li>
Interpret social media insights using social listening tools, analytics platforms, and SEO to guide campaigns, maximize engagement, and make data-backed recommendations</li><li>
Work with the Director of Corporate Communications and Senior Content Marketing Manager to ensure all content produced is within FloQast brand identity</li><li>
Collaborate with Marketing to plan and maintain social media calendar</li><li>
Work closely with, communicate, and present creative with all key stakeholders and counterparts</li><li>
Deliver content in the correct format for the appropriate social media channel in a timely manner</li><li>
Monitor social performance to determine effectiveness and areas for improvement. Pivot social-first creative production as necessary</li><li>
Set KPIs involving performance and reach, and monitor and report timely metrics</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>What You&rsquo;ll Bring</b></h3><ul><li><ul><li>
2+ years of well-rounded social media experience including, but not limited to LinkedIn, TikTok, Facebook, Twitter/X, Instagram, Threads etc.</li><li>
Passionate storytelling and excellent communication (written, verbal, video), interpersonal, and consultative skills</li><li>
Fluency in sarcasm, a sharp wit, and a humorous outlook</li><li>
Exceptionally skilled at video and image curation, visual storytelling, typography, layout, form, and color</li><li>
Best-in-class visual design sensibility and data visualization skills</li><li>
Acute awareness of social best practices per channel and real-time key social trends</li><li>
Comfortable working on products from brainstorming to implementation.</li><li>
Comfortable presenting their ideas and work. Willingness to give and accept constructive criticism</li><li>
Enthusiastic team player with strong interpersonal skills and collaborative orientation</li><li>
Detail-oriented with solid problem-solving and decision-making skills</li><li>
Self-starter with a high level of initiative and follow-through</li><li>
Strong sense of ownership and urgency, organizational and time management skills, ability to multitask and prioritize work</li><li>
Strong work ethic and integrity</li><li>
Experience using intuition and data to guide decision-making</li><li>
Positive attitude</li><li>
Ability to thrive in a fast-paced, deadline-driven team environment and respond to rapidly changing demands, and fulfill efficient follow-ups</li><li>
Strong project management skills and fluency with Hootsuite, Buffer + other social media scheduling and management tools, Asana, Google suite</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>Nice To Haves/Other</b></h3><ul><li><ul><li>
Experience with Canva, Figma, and Adobe Creative Cloud</li><li>
Knowledge of finance, accounting, and compliance roles/industries</li><li>
SaaS experience</li><li>
Experience managing crisis communications across social media
</li></ul></li></ul></div></div><div><div>#LI-JP1</div><div>
#LI-Hybrid</div><div>
#BI-Hybrid</div><div></div><div><br>
The base pay range for this position is $91,000-$137,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life &amp; Disability Insurance, and Unlimited Vacation. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.</div><div></div><div><br>
About FloQast:</div><div>
FloQast is the leading Accounting Transformation Platform in accounting workflow automation created by actual former accountants for accountants. By streamlining and modernizing daily accounting tasks, FloQast helps teams collaborate more effectively and complete their work with greater efficiency and precision. This cloud-based, AI-powered software is trusted by over 3,000 accounting teams, including those at Snowflake, Twilio, Instacart, and The Golden State Warriors&mdash;and continues to grow. Our mission is to continuously elevate the accounting profession, enhancing both its practice and perception.</div><div></div><div><br>
Our values act as a guiding compass, shaping every decision we make, and are non-negotiable, particularly in our hiring process. Alongside our employees, partners, and customers, we embody these values every day:</div><div><i>
Unwaveringly Authentic</i></div><div><i>
Ambitious with Integrity</i></div><div><i>
Empowered to Grow</i></div><div><i>
Committed to Collaboration</i></div><div><i>
Customer Obsessed in All Ways</i></div><div></div><div><br>
FloQast is regularly rated as a Best Place to Work!</div><ul><li>Inc. Magazine&rsquo;s Best Workplaces in 2024, 2023, 2022, and 2021</li><li>Best Places to Work by LA Business Journal since 2017 (that&rsquo;s 8 years!)</li><li>Built In&rsquo;s Best Place to Work in Los Angeles 6 years in a row!</li></ul><div></div><div><br>
Because we are Customer Obsessed in All Ways, check out what our customers have to say about FloQast on G2 Crowd.</div><div></div><div><i><br>
FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.</i></div><div></div><div><br>
Link to FloQast Recruiting AI Usage Policy</div></div></div>

Social Media Manager

Riley Projects

<div><p><b>About</b></p><p></p><p><br>
Riley was founded with a simple mission: <b>to make healthy and sustainable living accessible to everyone, everywhere.</b> We are reimagining homebuilding with a kit-of-parts system that merges timeless design, sustainable materials, and modern construction methods to deliver high-quality, low-carbon housing at scale. Our goal is to become the most compelling home-creating company of the 21st century, driving the world&rsquo;s transition to low-carbon, high-quality spaces to live.</p><p><b><br>
Location:</b> Los Angeles, CA (Hybrid / Remote-Friendly)</p><p><b>
Reports To:</b> Founder &amp; CEO (Noah Riley)</p><p><b>
Engagement:</b> Fractional (Part-Time, 1099 Contractor)</p><p><b>
Compensation:</b> Retainer + Performance-Based Incentives</p><p></p><p><br>
We are looking for a <b>fractional Head of Marketing</b> to help us <b>build a powerful brand</b>, <b>generate qualified leads</b>, and <b>lay the foundations for scalable marketing systems</b>.</p><p></p><p><br>
This is a <b>hands-on operator role</b>, not a purely strategic position. You will shape the marketing strategy <b>and</b> personally execute the highest-leverage work &mdash; from campaigns and content to digital ads, website improvements, and lead funnels. You&rsquo;ll be Riley&rsquo;s <b>marketing engine</b> in the early phase, setting the standard and infrastructure for future growth.</p><h2 class="jobSectionHeader"><b>
Key Outcomes (6&ndash;12 Months)</b></h2><div><ul><li><b>
Brand &amp; Messaging Locked In</b></li></ul><div><ul><li>
Core positioning, messaging, and tone are clearly defined and consistently applied across channels (web, social, press, decks, campaigns).</li></ul></div><ul><li><b>
Inbound Marketing Engine Launched</b></li></ul><div><ul><li>
Foundational demand generation system in place: website, SEO, email capture/nurture, content calendar, lead magnets, and basic paid/social campaigns.</li><li>
Measurable increase in qualified inbound leads for Riley&rsquo;s housing products and development services.</li></ul></div><ul><li><b>
High-Impact Campaigns Executed</b></li></ul><div><ul><li>
At least 2 integrated marketing campaigns launched (e.g., Naturally Good Living brand launch, R House kits) that drive meaningful engagement and pipeline growth.</li></ul></div><ul><li><b>
Marketing Ops &amp; Analytics Set Up</b></li></ul><div><ul><li>
Basic martech stack (CRM integration with HubSpot, website tracking, email automation, dashboards) is configured and delivering actionable insights.</li></ul></div><ul><li><b>
Playbook Established for Future Team</b></li></ul><div><ul><li>
Core marketing workflows, processes, and creative standards are documented to support future scaling or hiring.</li></ul></div></div><h2 class="jobSectionHeader"><b>
Key Responsibilities</b></h2><h3 class="jobSectionHeader"><b>
Strategy &amp; Positioning</b></h3><ul><li>
Refine Riley&rsquo;s <b>brand strategy</b>, narrative, and visual identity to match its ambitious mission.</li><li>
Translate vision and product strategy into clear messaging for multiple audiences: homeowners, developers, municipalities, and investors.</li><li>
Identify priority channels and build a phased marketing roadmap focused on <b>high-ROI, fast-feedback loops</b>.</li></ul><h3 class="jobSectionHeader"><b>
Hands-On Execution</b></h3><ul><li>
Write, design, and deploy <b>multi-channel marketing campaigns</b> (digital, email, paid social, PR, events).</li><li>
Oversee and directly manage <b>website updates</b>, SEO efforts, and content development.</li><li>
Produce or oversee creation of <b>content</b> (e.g., blog posts, launch videos, case studies, social content).</li><li>
Set up and manage basic <b>paid acquisition</b> campaigns (Google, Meta, LinkedIn, etc.), including budget allocation and performance tracking.</li></ul><h3 class="jobSectionHeader"><b>
Lead Gen &amp; Growth Systems</b></h3><ul><li>
Build out lead capture and nurturing systems: landing pages, email workflows, marketing automation, and integration with HubSpot.</li><li>
Establish analytics dashboards and reporting cadence for marketing performance.</li><li>
Collaborate closely with sales/founder to ensure qualified leads flow smoothly through the funnel.</li></ul><h2 class="jobSectionHeader"><b>
Ideal Profile</b></h2><p></p><p><b><br>
Experience:</b></p><ul><li>
8&ndash;12+ years of marketing experience, with at least 3 years in <b>growth or head-of-marketing capacity</b>.</li><li>
Proven track record <b>building marketing engines at early-stage or scaling companies</b>.</li><li>
Comfortable being <b>both strategist and tactician</b> &mdash; switching between brand-level storytelling and executional detail.</li><li>
Strong digital marketing and content background. Experience in <b>real estate, sustainability, architecture, or consumer lifestyle</b> a major plus.</li><li>
Familiarity with HubSpot, Hubspot CMS, SEO, Google Ads, Meta Ads, and basic analytics tools.</li></ul><p><b>
Mindset &amp; Skills:</b></p><br>
<p></p><ul><li>
Operator first: loves rolling up sleeves to <b>build, launch, and iterate</b>.</li><li>
Strong narrative instinct &mdash; can distill complex ideas into clear, compelling stories.</li><li>
Analytical and ROI-driven, with a bias for lean experimentation.</li><li>
Self-directed, efficient, and comfortable working closely with a founder.</li><li>
Excited by Riley&rsquo;s mission and eager to shape a category-defining brand.</li></ul><p></p><p><b><br>
Why This Role</b></p><ul><li><b>
High-impact fractional role:</b> Shape the brand and growth engine of a mission-driven real estate company.</li><li><b>
Direct collaboration with the founder</b>, high autonomy, and meaningful strategic influence.</li><li>
Opportunity to <b>define the marketing foundation</b> for a future category leader in sustainable housing.</li><li>
Flexible engagement structure with upside through performance-based incentives.</li></ul></div>

Head of Marketing

University of Southern California

<div><p><b>Assistant Director of Marketing</b></p><p><b>
USC Career Services</b></p><p></p><p><b>
Application Procedure</b> <b>: </b>To be considered for this opportunity, please include a cover letter and three samples of your work with your CV/resume. These can be added to the application at the same place you insert your CV/resume.</p><p></p><p><b>
About USC
</b></p><p>The <b>University of Southern California (USC)</b> is a leading private research university. The university offers students a world-class education with highly ranked programs in virtually every field &mdash; from cinema to the sciences &mdash; as well as unparalleled research, internship, and professional opportunities in a wide array of organizations including nonprofits, Fortune 500 companies and global businesses.</p><p></p><p><b>
About Career Services</b></p><p>
The mission of the USC Career Center is to provide exceptional career services to all members of the Trojan Family. Whether you are deciding on a major, exploring career options, seeking a job or internship, or looking for professional networks, the USC Career Center is committed to helping you achieve your professional goals.
</p><p></p><p><b>About the Opportunity</b></p><p>
The <b>Assistant Director of Marketing</b> manages the daily marketing operations of the Career Center. This role is responsible for the development and execution of marketing strategies that promote Career Center services and programs to students, alumni, faculty, employers, and the broader university community. The individual collaborates with internal departments and external partners to strengthen the Career Center&rsquo;s visibility, enhance engagement, and support departmental goals. The Assistant Director of Marketing plays a vital role in brand communication, strategic marketing, and digital engagement.</p><p></p><p><b>
Essential Duties and Responsibilities:</b></p><p><b>
&gt; Marketing &amp; Communications Strategy</b></p><ul><li>
Develop, implement, and manage marketing strategies to enhance awareness of Career Center resources, programs, and events.</li><li>
Create, edit, and manage diverse marketing, publicity, and digital media initiatives to build audience and expand impact.</li><li>
Oversee all Career Center branding, messaging, and communications to ensure clarity and consistency across platforms.</li><li>
Coordinate the production of marketing materials, including flyers, brochures, graphics, and digital content to support events such as career fairs, Career Fest, Trojan Network, and First-Destination Survey campaigns.</li><li>
Develop annual and long-range marketing plans to reach targeted audiences, including students, alumni, families, faculty, and employer partners.</li><li>
Administer the department&rsquo;s marketing calendar and ensure deadlines are met for promotional efforts and deliverables.</li><li>
Closely collaborate with Student Life Senior Communications Specialist to ensure alignment on communication strategy, design, and messaging.</li></ul><p><b>
&gt; Digital Content &amp; Web Management</b></p><ul><li>
Oversee the Career Center&rsquo;s website and content portal (uConnect), ensuring up-to-date information, visual consistency, and functional optimization.</li></ul><ul><li>
Regularly collaborate with Career Center departments to update, archive, and maintain high-quality web content.</li><li>
Monitor SEO performance and track analytics to drive site improvements and user engagement.</li><li>
Work closely with Events and Employer Engagement staff to promote career programming, internship opportunities, and employer engagement activities.</li></ul><p><b>
&gt; Social Media &amp; Audience Engagement</b></p><ul><li>
Develop and execute a strategic social media plan with daily content to boost Career Center visibility and stakeholder engagement.</li><li>
Manage content across all social platforms, including Instagram, X, Facebook, LinkedIn, and YouTube.</li><li>
Track user engagement, troubleshoot issues, and adapt strategy based on audience behavior and feedback.</li><li>
Attend events to curate original content for marketing campaigns and real-time updates.</li><li>
Generate monthly analytics reports to evaluate performance and guide decision-making.</li></ul><p><b>
&gt; Public Relations &amp; Media Coordination</b></p><ul><li>
Serve as liaison with USC University Communications and Public Relations teams to promote Career Center achievements and events.</li><li>
Draft and submit press releases, internal news stories, and external media content.</li><li>
Coordinate the appropriate use of university logos, emblems, and trademarks in all promotional materials.</li><li>
Collaborate with colleagues across Student Life, school-based career services, and faculty to unify messaging and outreach efforts.</li></ul><p><b>
&gt; Market Research &amp; Strategy</b></p><ul><li>
Develop and deploy surveys, polls, and feedback tools to better understand audience needs and preferences.</li><li>
Analyze market trends, audience behavior, and engagement metrics to shape outreach strategies.</li><li>
Prepare regular reports, presentations, and proposals based on marketing performance data</li></ul><p><b>
&gt; Budget &amp; Vendor Management</b></p><ul><li>
Research, prepare, and administer marketing budgets.</li><li>
Coordinate vendor relationships for graphic design, printing, photography, and promotional materials.</li><li>
Negotiate contracts, licenses, and service agreements as needed to support marketing efforts.</li><li>
Maintain a network of marketing and media professionals, vendors, and university contacts.</li></ul><p><b>
&gt; Team Collaboration &amp; Supervision</b></p><ul><li>
Guide and supervise marketing interns and student workers to support campaigns and content creation.</li><li>
Partner with the Career Center team to ensure coordinated promotion of services, events, and resources across platforms.</li><li>
Manage CRM tools for building campaigns, maintaining contact lists, and segmenting communications for targeted outreach.</li></ul><p></p><p><b>
Qualifications:</b></p><ul><li>
Master's degree preferred. Minimum a Bachelor's degree in marketing, communications, journalism, public relations, or related field.</li><li>
5 years of experience in a marketing or communications role, preferably in a higher education or nonprofit environment. Minimum 3 years.</li><li>
Proficiency with digital tools such as Adobe Creative Suite, Canva, Hootsuite, Mailchimp, uConnect, Google Analytics, and social media management platforms.</li><li>
Experience with CRM systems and email campaign tools.</li><li>
Strong project management, writing, editing, and creative skills.</li><li>
Ability to collaborate cross-functionally and manage multiple priorities under tight deadlines.</li><li>
In addition, the successful candidate must demonstrate, through ideas, words and actions, a strong commitment to USC&rsquo;s Unifying Values.</li></ul><p></p><p>
The annual base salary range for this position is $78,989&ndash;$90,000. When determining an offer, the University of Southern California considers factors such as the scope and responsibilities of the role, the candidate&rsquo;s experience, education, training, key skills, internal peer alignment<b>, </b>applicable laws, contractual requirements, grant funding, and market conditions.</p><p></p><p>
#LI-MN1</p><br>
Position Control Team Approval Date: 09.24.25 Department: Career Services (Student Life) Position: Assistant Director for Marketing Org: USC Career Center - Employer Engagement_4 (Rachel Chung) Type: FT P#: P01592450 Expected Start Date: 09/25/2025 End Date: N/A Campus Security Authority: No Mandated Reporter: Yes Is Driving a Car and/or Electric Vehicle an Essential Duty?: No Emergency Response/Recovery: Account#: PG1005325/CA100680 Max Budgeted Rate: 90,000.00 # of hours per week: 37.5 Administers marketing activities, as assigned, for university unit or department. Preferred Education: &gt; Master's degree Preferred Experience: 5 years experience with: &gt; Thorough knowledge of marketing and business management. &gt; Knowledge of the principles, practices, concepts and methodology of marketing. &gt; Demonstrated verbal and written communication skills. Combined experience/education as substitute for minimum education Minimum Education: &gt; Bachelor's degree Minimum Experience: 3 years experience with: &gt; Thorough knowledge of marketing and business management. &gt; Knowledge of the principles, practices, concepts and methodology of marketing. &gt; Demonstrated verbal and written communication skills. Combined experience/education as substitute for minimum education</div>

Assistant Director of Marketing

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