digital marketing specialist Jobs in Pakistan

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performance marketing specialist

AlHaadi Mobilya (SMC-PVT) Ltd

Job Title: Performance Marketing SpecialistDepartment: Marketing Location: Lahore Company: Enza HomeAbout Enza Home:Enza Home is a contemporary home furniture and lifestyle brand known for its innovative designs, high-quality craftsmanship, and customer-centered approach. We are committed to creating modern living spaces that blend comfort, functionality, and style.Position Overview:We are looking for a Performance Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate will be data-driven, creative, and experienced in managing paid advertising campaigns to drive measurable business growth.Key Responsibilities:<ul><li>Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.</li><li>Develop strategies to improve ROI, conversion rates, and customer acquisition.</li><li>Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Ads Manager, and Data Studio.</li><li>Collaborate with the creative and content teams to ensure ad messaging and visuals align with brand identity.</li><li>Conduct A/B testing to identify performance improvements and optimize ad creatives and landing pages.</li><li>Manage budget allocation, forecasting, and performance reporting.</li><li>Stay up to date with digital marketing trends, algorithms, and best practices.</li><li>Work closely with the e-commerce and brand marketing teams to ensure cohesive marketing efforts.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>2&ndash;4 years of experience in performance or digital marketing (preferably in retail, e-commerce, or furniture industry).</li><li>Strong understanding of PPC, remarketing, SEO, and social media advertising.</li><li>Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.</li><li>Excellent analytical skills and proficiency in data interpretation and reporting.</li><li>Creative mindset with strong attention to detail.</li><li>Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.</li></ul>What We Offer:<ul><li>A dynamic and creative work environment.</li><li>Opportunities for growth and professional development.</li><li>Competitive salary and performance-based incentives.</li><li>The chance to work with a leading lifestyle brand redefining modern living.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Performance Marketing Specialist

Simple GRP

Job Title: Performance Marketing Specialist Location: Near Johar Town, Lahore (Full-time, On-site)About the RoleRyelogic is looking for a Performance Marketing Specialist who can own and manage the full digital ads process &mdash; from strategy to execution, optimization, and reporting. You&rsquo;ll handle Meta, Google, and TikTok campaigns for multiple clients in a fast-paced agency environment.This role demands someone who&rsquo;s data-driven, proactive, and focused on profitable growth for clients.Key Responsibilities<ul><li>Plan and run high-performing ad campaigns across Meta, Google, and TikTok</li><li>Handle strategy, setup, optimization, and performance reporting</li><li>Manage conversion tracking through GA4, Tag Manager, and pixels</li><li>Monitor and optimize for key metrics (CPA, ROAS, CTR, Conversion Rate)</li><li>Build clear reports and dashboards for clients and internal teams</li><li>Run A/B tests on creatives, audiences, and landing pages</li><li>Stay updated on ad trends and platform updates</li></ul>Requirements<ul><li>3+ years of experience managing paid campaigns on Meta, Google, and TikTok</li><li>Strong command of conversion tracking, analytics, and reporting tools</li><li>Proven portfolio of successful ad campaigns and measurable results</li><li>Excellent data interpretation and strategic thinking skills</li><li>Ability to manage multiple projects and deadlines</li></ul>What We Value<ul><li>Ownership and accountability</li><li>Proactive planning and strong communication</li><li>Curiosity to test, learn, and innovate</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Pavago

Job Title: Performance Marketing Specialist
 Position Type: Full-Time, Remote
 Working Hours: U.S. Time Zone
 
About the Role: 
We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI.
 You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact.
 
Responsibilities:Campaign Strategy & Execution: 
<ul>
<li>Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms.</li>
<li>Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness.</li>
<li>Create, test, and refine ad creatives, audiences, and messaging for peak performance.</li>
<li>Collaborate with content, creative, and marketing teams to ensure message consistency.</li>
</ul>
Optimization & Growth: 
<ul>
<li>Monitor campaign performance daily to identify improvement opportunities.</li>
<li>Conduct A/B testing on creatives, audiences, and landing pages.</li>
<li>Optimize bids, budgets, and targeting to maximize ROI and efficiency.</li>
<li>Stay updated on platform changes and best practices to maintain competitive advantage.</li>
</ul>
Analytics & Reporting: 
<ul>
<li>Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates.</li>
<li>Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance.</li>
<li>Prepare and present performance reports with actionable insights and recommendations.</li>
<li>Use data-driven findings to refine overall paid media strategy.</li>
</ul>
Collaboration & Strategy Alignment: 
<ul>
<li>Work closely with marketing and sales teams to align paid campaigns with business objectives.</li>
<li>Contribute to broader marketing strategies that integrate paid, organic, and content channels.</li>
<li>Support the creative process by providing data-backed feedback on ad messaging and visuals.</li>
</ul>
What Makes You a Perfect Fit: 
<ul>
<li>You’re a data-driven marketer who loves experimenting and improving campaign results.</li>
<li>You understand how to build, scale, and optimize campaigns that convert.</li>
<li>You thrive on combining analytical thinking with creative execution.</li>
<li>You’re proactive, detail-oriented, and passionate about performance marketing.</li>
</ul>
Required Experience & Skills (Minimum): 
<ul>
<li>3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn).</li>
<li>Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably.</li>
<li>Solid understanding of PPC, attribution models, and conversion tracking.</li>
<li>Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools.</li>
<li>Excellent communication, time management, and project coordination skills.</li>
</ul>
Ideal Experience & Skills: 
<ul>
<li>Experience in both Lead Generation and E-commerce campaign strategies.</li>
<li>Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo).</li>
<li>Understanding of funnel marketing and audience segmentation.</li>
<li>Google Ads and Meta Ads certifications.</li>
<li>Experience managing multiple ad accounts or client portfolios.</li>
</ul>
What Does a Typical Day Look Like?
 A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will:
 <ul>
<li>Review campaign performance dashboards and metrics.</li>
<li>Launch, adjust, and optimize ad campaigns based on real-time data.</li>
<li>Collaborate with design and content teams on new creatives.</li>
<li>Experiment with new targeting, bidding, or ad formats.</li>
<li>End the day analyzing trends and preparing strategy updates.</li>
</ul>
In short: you’ll be the driving force behind scalable, data-backed marketing success.
 
Key Metrics for Success (KPIs): 
<ul>
<li>Click-Through Rate (CTR)</li>
<li>Cost Per Lead (CPL) / Cost Per Acquisition (CPA)</li>
<li>Return on Ad Spend (ROAS)</li>
<li>Conversion Rate</li>
<li>Lead or Sales Volume Growth</li>
<li>Budget Utilization Efficiency</li>
</ul>
Interview Process: 
<ul>
<li>Application Review – Evaluation of experience and alignment with requirements.</li>
<li>Initial Interview – Discussion of background, paid media experience, and fit.</li>
<li>Technical Interview – Campaign review and strategy-based discussion.</li>
<li>Final Interview – Deep dive with leadership to assess alignment and potential.</li>
</ul>

Reamarc

We are looking for a Performance Marketing Specialist to join our dynamic team and lead our efforts in creating high-impact digital campaigns that optimize ROI and boost clients' growth.Key Responsibilities<ul><li>Campaign Strategy &amp; Execution:</li></ul>Develop, implement, and manage performance marketing campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms.<ul><li>Data Analysis &amp; Reporting:</li></ul>Monitor, analyze, and report campaign performance metrics, providing actionable insights to optimize campaigns for maximum ROI.<ul><li>Budget Management:</li></ul>Plan and allocate advertising budgets effectively, ensuring efficient use of resources to meet campaign objectives.<ul><li>Ad Optimization:</li></ul>Continuously test, refine, and optimize ad creatives, audiences, and bidding strategies to improve campaign outcomes.<ul><li>SEO &amp; SEM Integration:</li></ul>Collaborate with the SEO team to align paid strategies with organic efforts, maximizing visibility and traffic.<ul><li>A/B Testing:</li></ul>Conduct A/B tests on creative assets, landing pages, and ad copy to determine the most effective strategies.<ul><li>Market Research:</li></ul>Stay updated with industry trends, competitive strategies, and emerging tools to ensure Reamarc Digital Solutions remains at the forefront of digital marketing.Qualifications<ul><li>Bachelor's degree in Marketing, Business, or a related field.</li><li>2+ years of experience in performance marketing or digital advertising roles.</li><li>Proven track record of managing and optimizing campaigns across platforms like Google Ads, Facebook Business Manager, LinkedIn Ads, etc.</li></ul>What We Offer<ul><li>45,000 to 55,000 with performance-based bonuses.</li><li>Opportunities for professional growth and development.</li><li>The chance to work with a passionate team in a growing digital marketing company</li></ul>Job Type: Full-timePay: Rs45,000.00 - Rs50,000.00 per monthApplication Question(s):<ul><li>Available to work at Bahria Phase 7 Rawalpindi?</li><li>Can you join immediately?</li><li>Related work experience?</li></ul>Work Location: In person

Seebiz SMC Pvt. Ltd.

We are looking for a dynamic and results-driven Performance Marketing Executive who can balance creativity with analytical thinking. The ideal candidate will have a solid grasp of performance marketing channels but also bring strong expertise in branding, social media strategy, SEO, and CRM management. You will play a key role in designing and executing integrated marketing campaigns that drive traffic, engagement, leads, and brand equity.Key Responsibilities:Performance Marketing &amp; Paid Media<ul><li>Plan and execute paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.</li><li>Optimize campaigns to improve key metrics: ROAS, CPA, CTR, and conversions.</li><li>A/B test creatives, messaging, and landing pages for performance uplift.</li><li>A deep understanding of Branding, social media strategy, SEO and automation will be a plus.</li></ul>Required Skills &amp; Qualifications:<ul><li>2-4 years of experience in digital/performance marketing.</li><li>Hands-on experience with Google Ads, Facebook/Meta Ads, and LinkedIn Ads.</li><li>Strong knowledge of branding fundamentals and content strategy.</li><li>Familiarity with SEO tools and best practices.</li><li>Proficiency in CRM systems and marketing automation tools.</li><li>Analytical mindset with a passion for data and testing.</li><li>Excellent communication skills.</li></ul>Location:(On-site)- Lahore - High Q TowerOffice timings:9 AM - 6 PM (Morning Shift)Job Type: Full-timePay: Rs120,000.00 - Rs250,000.00 per monthWork Location: In person

Cinnova International

We are seeking a Performance Marketer with 2+ years of hands-on experience in managing paid campaigns, SEO, and performance analytics. The ideal candidate is results oriented, data-driven, and skilled in developing and executing strategies that drive measurable digital growth across multiple channels.Key Responsibilities: <ul><li>Plan, execute, and optimize PPC campaigns across Google Ads, Meta, and LinkedIn.</li><li>Manage client communication and maintain alignment with marketing goals.</li><li>Monitor daily campaign performance and apply data-driven optimizations to improve ROI.</li><li>Prepare and deliver performance reports with actionable insights.</li><li>Collaborate with creative and content teams to enhance ad messaging and visuals.</li><li>Conduct keyword and competitor analysis to refine targeting strategies.</li><li>Stay updated with emerging trends and tools in digital marketing.</li><li>Ensure accurate campaign tracking and performance reporting through analytics platforms.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>2+ years of experience in digital marketing, analytics, and campaign management.</li><li>Demonstrate excellent verbal and written communication in client interactions.</li><li>Exhibit strong presentation and analytical skills during reviews and discussions.</li><li>Strong understanding of AI-driven research, data analysis, and performance reporting.</li><li>Excellent analytical, reporting, and communication skills.</li></ul>Benefits<ul><li>Competitive Salary</li><li>Provident Fund and Medical Allowances</li><li>Professional Training</li><li>Quarterly/Annual Performance Bonus and Awards</li><li>Company Sports</li><li>Fun and Dynamic Working Environment</li></ul>About Cinnova:Cinnova is an innovation-focused software development company helping start-ups and established firms with their MVPs, product design, and ongoing software development needs. With a proven track record of contributing to continuous growth, Cinnova has been part of rapid expansions and some great exits for our clients. From Blockchain technology to IoT development, AI, Machine Learning, and beyond, we have always been at the forefront of the technology landscape by bringing innovation to both start-ups and growth companies.Cinnova = (C)reativity + (innova)tion. This is our guiding principle both internally for our employees and externally for our customers. With that in mind, we promote startup culture and encourage innovative ideas to incorporate into our delivery to our clients. This has been very successful as we are proud to have members who come from a startup background and continue to help Cinnova being an innovation hub.Job Type: Full-timeWork Location: In person

Explore 4166+ Performance marketing specialist in Pakistan this November. Find roles across top companies and apply now to boost your career.

4166 performance marketing specialist jobs IN Pakistan

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist