digital marketing specialist Jobs in Pakistan

digital marketing specialist

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digital marketing manager Jobs in Pakistan

digital marketing manager

marketing manager

performance marketing specialist

HR Ways

About the job Performance Marketing SpecialistAbout Company: Innovative tech company streamlining subcontracting in manufacturing through automation and centralization. &#65279; &#65279;About the Role:We are hiring a Performance Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for executing, managing, and optimizing paid media campaigns primarily on Google Ads under the guidance of our Senior PPC Lead based in the UK.This is an exciting opportunity for someone looking to deepen their expertise in PPC and expand into areas like email marketing, automation, and content-driven lead generation. &#65279; Key Responsibilities: &#65279; &#65279; PPC &amp; Paid Media:<ul><li>Build, manage, and optimize end-to-end Google Ads campaigns (Search, Display, Performance Max).</li><li>Implement and troubleshoot conversion tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM).</li><li>Conduct keyword research, competitor analysis, and adjust bids to improve performance.</li><li>Collaborate with the SEO team to align landing pages and website experience with campaign goals.</li></ul>&#65279;Landing Pages &amp; Conversion Rate Optimization (CRO):&#65279;<ul><li>Work with designers and developers to enhance landing page UX and improve conversion rates.</li><li>Run A/B tests on ad creatives, CTAs, and landing page elements to boost post-click performance.</li></ul>Analytics &amp; Reporting:<ul><li>Track key performance metrics (ROAS, CTR, CPA, etc.).</li><li>Create performance reports for senior management, ensuring data accuracy and actionable insights.</li><li>Identify and resolve discrepancies in campaign tracking and reporting.</li></ul>Growth Opportunities:<ul><li>Support email marketing campaigns and CRM workflows (e.g., Pardot).</li><li>Assist with basic SEO initiatives and B2B lead generation strategies.</li><li>Get involved in marketing automation projects across multiple channels.</li></ul>Required Qualifications:<ul><li>5-8 years of hands-on experience managing Google Ads campaigns.</li><li>Basic understanding of landing page UX and A/B testing principles.</li><li>Strong analytical skills and attention to detail.</li><li>Good in English (both written and verbal).</li></ul>Bonus / Nice to Have:<ul><li>Experience with CRM platforms (e.g., Salesforce, Pardot).</li><li>Familiarity with email marketing tools and workflows.</li><li>Exposure to SEO and content marketing strategies.</li></ul>OTHER DETAILS: &#65279;Experience: &#65279;5-8 years&#65279; &#65279;Location: Karachi &#65279;Work Mode: Onsite &#65279;Timings: 11AM - 8PM &#65279;Reporting To: Senior PPC Lead (UK)&#65279;&#65279;About HR Ways: &#65279;HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs250,000.00 - Rs350,000.00 per monthWork Location: In person

Performance Marketing Specialist

Hiring Talent

We are looking for a highly motivated and data-driven Performance Marketing Specialist having 3 to 5 years of hands-on experience in managing paid media campaigns across various digital platforms.Job Type: Full-time, onsiteTimings: 1 pm to 9 pmKey Responsibilities:<ul><li>Plan, execute, and optimize performance marketing campaigns across platforms including Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, X (Twitter), and others.</li><li>Monitor, analyze, and report on campaign performance metrics (CPC, CTR, CPA, ROAS, etc.) and identify opportunities for improvement.</li><li>Conduct A/B testing on ad creatives, targeting, and landing pages to improve performance.</li><li>Collaborate with content, creative, and product teams to develop compelling campaign assets and landing pages.</li><li>Own daily budget pacing, bid strategy, and audience segmentation for optimal results.</li><li>Perform keyword research, audience targeting, and competitive analysis to inform strategy.</li><li>Generate performance reports and insights for internal stakeholders on a weekly/monthly basis.</li></ul>Requirements:<ul><li>3&ndash;5 years of proven experience in performance marketing or digital advertising.</li><li>Proficiency in ad platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic/display platforms.</li><li>Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking tools.</li><li>Strong analytical and Excel skills; experience with dashboards like Data Studio, Tableau, or similar is a plus.</li><li>In-depth knowledge of key metrics such as CTR, CPC, CPA, ROAS, LTV, etc.</li><li>Ability to manage and optimize large-scale digital ad budgets.</li><li>Understanding of customer funnels and CRO (conversion rate optimization) principles.</li><li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li></ul>Interested candidates may apply along with your portfolio that highlights your performance marketing skills.Job Type: Full-timeApplication Question(s):<ul><li>Are you willing to work onsite in PECHS from 1 pm to 9 pm?</li></ul>Experience:<ul><li>performance marketing: 3 years (Preferred)</li></ul>Work Location: In person

Hashtag Media

****Please read the requirements carefully before applying****Job Title: Performance Marketing Specialist Job Type: Hybrid, Full-Time Location: Gulberg Greens, Islamabad Days: Monday to SaturdayJob Description:We are seeking a performance-driven Performance Marketing Specialist to manage, optimize, and scale our paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Twitter. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns specifically for Website Designing, SEO, and Social Media Marketing services. This role requires a blend of analytical thinking and creative flair, with the goal of driving qualified traffic, generating leads, and maximizing ROI through strategic ad placements and audience targeting.You'll be responsible for end-to-end campaign management&mdash;from planning and execution to tracking and reporting&mdash;while continuously testing and optimizing for better results.Key Responsibilities:<ul><li>Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and other relevant platforms.</li><li>Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.</li><li>Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.</li><li>Write compelling ad copy and work with design teams to develop scroll-stopping creatives and video ads tailored to each platform and objective.</li><li>Collaborate with the website design team for the creation and optimization of landing pages aligned with campaign goals.</li><li>Set up, monitor, and optimize conversion tracking using tools like GA4, Google Tag Manager, Facebook Pixel, and other event tracking solutions.</li><li>Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.</li><li>Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.</li><li>Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut underperforming ones.</li><li>Prepare detailed performance reports with actionable insights and recommendations for future improvements.</li><li>Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.</li><li>Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.</li></ul>Requirements:<ul><li>Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.</li><li>Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.</li><li>Share proven results and statistics from past campaigns in these service areas during the hiring process.</li><li>Proficient in tools such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.</li><li>Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.</li><li>Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.</li><li>Certifications like Google Ads, Meta Blueprint, or other relevant credentials are a strong plus.</li></ul>Interested candidates: Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact at career@hashtagmedia.aeJob Type: Full-timePay: From Rs60,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Location:<ul><li>Islamabad (Preferred)</li></ul>Work Location: In person

Sigi Technologies PVT LTD

Job Title: Performance MarketerCompany: Sigi Technologies Location: 2nd Floor, Bhutta Plaza, 2A Kibriya Town, Near Ali Town Orange Line Train Station, Raiwind Road, Lahore Employment Type: Full-TimeAbout Sigi TechnologiesAt Sigi Technologies, we lead the way in software design and development, specializing in Web Development, Mobile Development, Cloud Computing, AI/ML, and UI/UX Design. As we grow our SaaS and B2B tech offerings, we are scaling our digital marketing capabilities and are in search of a strategic, hands-on expert to lead performance campaigns.Position OverviewWe are looking for a Performance Marketing Specialist to take ownership of our paid media strategy and execution across Google Ads, Meta, LinkedIn, and YouTube. This role requires a strategic thinker with strong executional capability, well-versed in full-funnel marketing for B2B tech and long-funnel products. You will be responsible for driving qualified leads and optimizing campaigns to achieve revenue goals.Responsibilities<ul><li>Lead the planning, setup, and day-to-day management of paid campaigns across Google (Search, Display, Video), Meta, LinkedIn, and YouTube.</li><li>Implement advanced conversion tracking strategies using Google Analytics 4 (GA4) and Google Tag Manager.</li><li>Manage audience segmentation, targeting, and retargeting across channels to optimize every stage of the marketing funnel.</li><li>Develop and maintain performance dashboards and visual reporting tools to track KPIs.</li><li>Analyze campaign results and provide actionable insights on creative performance, audience behavior, and budget allocation.</li><li>Collaborate with content, design, and sales teams to align messaging and lead generation strategy.</li><li>Stay ahead of platform updates, digital trends, and performance benchmarks.</li></ul>Requirements<ul><li>Minimum 3&ndash;5 years of experience in performance marketing, with at least 1 year in a senior role.</li><li>Proven expertise in running campaigns on Google Ads, Meta, LinkedIn, and YouTube.</li><li>Strong experience with GA4, Google Tag Manager, and conversion tracking best practices.</li><li>Deep understanding of B2B lead generation and long-funnel marketing strategies.</li><li>Analytical mindset with strong experience in performance reporting, dashboard tools (e.g., Data Studio, Looker).</li><li>Confident in managing and optimizing full-funnel paid media campaigns independently.</li><li>Excellent communication skills.</li></ul>How to ApplyPlease apply by uploading your resume to the Indeed job posting for the Senior Performance Marketer position at Sigi Technologies. Alternatively, you may share your resume directly at hr@sigitechnologies.com.Job Type: Full-timePay: Rs80,000.00 - Rs180,000.00 per monthWork Location: In person

Future Vision 360 LLC

Key Responsibilities1) Plan, manage, and optimize Meta (Facebook/Instagram) Ads campaigns.2) Create, manage, and optimize Google Ads (Search, Display, YouTube, PPC) campaigns.Plan, manage, and optimize LinkedIn Ads campaigns for B2B and professional clients.3) Develop content calendars tailored to client goals and strategies.4) Prepare and present monthly analytical reports for clients, highlighting campaign performance, ROI, and actionable insights.5) Implement and track performance marketing strategies to maximize conversions and ROI.6) Manage and grow client social media pages (posting, engagement, optimization).7) Stay updated with the latest trends and updates in digital advertising and social media marketing.Requirements1) Proven experience in Meta, Google, and LinkedIn Ads campaign management.2) Strong knowledge of PPC strategies, audience targeting, and conversion tracking.3) Experience in content planning &amp; calendar creation.4) Ability to create data-driven reports with clear insights.5) Hands-on experience with social media page handling.6) Strong analytical and problem-solving skills.7) Ability to work independently and manage multiple clients simultaneously.Preferred Skills8) Google Ads, Meta Blueprint &amp; LinkedIn Ads certifications (a plus).9) Familiarity with tools like Google Analytics, Data Studio, HubSpot, or similar.10) Creative mindset with an eye for detail.Benefits1) Competitive salary package.2) Opportunity to work with diverse clients and industries.3) Growth and learning opportunities in a fast-paced environment.Job Type: Full-timePay: Rs30,000.00 - Rs70,000.00 per monthWork Location: In person

DIGITAL ERA PROFESSIONAL

DEP LLC is a full-service digital marketing agency specializing in website development, SEO, and performance-driven marketing campaigns. For over 7 years, we&rsquo;ve been helping businesses grow through effective digital strategies and transparent results. We&rsquo;re now expanding our team and looking for a passionate Performance Marketing Specialist to join our growing family.Position Overview:As a Performance Marketing Specialist, you&rsquo;ll be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other social platforms. You will play a key role in developing strategies that generate leads, improve ROI, and strengthen client relationships.Key Responsibilities:<ul><li>Develop and implement paid media strategies across Google, Facebook, Instagram, LinkedIn, and YouTube.</li><li>Manage, monitor, and optimize PPC campaigns to achieve client goals (CPC, CTR, ROAS, CPA).</li><li>Conduct keyword research, competitor analysis, and audience segmentation to identify growth opportunities.</li><li>Create compelling ad copies, visuals, and A/B test variations to improve campaign performance.</li><li>Set up tracking using Google Tag Manager, GA4, and conversion pixels.</li><li>Analyze campaign data and generate weekly/monthly performance reports.</li><li>Stay updated with platform changes, algorithm updates, and new advertising tools.</li><li>Collaborate with the content and design teams to align ad creatives with overall brand strategy.</li><li>Suggest improvements in client strategies and assist the sales team with accurate campaign projections.</li></ul>Qualifications &amp; Skills:<ul><li>Proven experience (2+ years) managing Google Ads and Meta Ads campaigns.</li><li>Strong understanding of digital marketing metrics (CPC, CTR, CPA, ROAS, etc.).</li><li>Experience using Google Analytics (GA4), Google Tag Manager, and Meta Business Suite.</li><li>Proficiency with keyword and competitor research tools (e.g., SEMrush, Ahrefs, Ubersuggest).</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li><li>Google Ads and/or Meta Blueprint Certification is a plus.</li></ul>What We Offer:<ul><li>Competitive salary and performance bonuses.</li><li>Opportunity to work with international clients.</li><li>Supportive and growth-oriented work environment.</li><li>Continuous learning and professional development opportunities.</li><li>Long-term stability and room for career advancement.</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs75,000.00 per monthApplication Question(s):<ul><li>Which ad platforms are you most confident using? (Google Ads, Meta, LinkedIn, YouTube, TikTok, etc.)</li><li>What KPIs do you consider most important when analyzing campaign success?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Google Ads and Meta Ads: 2 years (Required)</li></ul>License/Certification:<ul><li>Google Ads, Meta Blueprint, HubSpot, etc (Preferred)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

Performance Marketing Specialist | Night Shift 8:00 PM to 5:00 AM

AK CONSULTANTS Pvt Ltd

Job Title: Digital Marketing SpecialistCompany: eduapply.comLocation: Islamabad (On-site)Job Type: Full-timeSalary: 60k - 80k______________About eduapply.com:Eduapply.com is a growing edtech platform that simplifies the global university application process for students and recruitment partners. With a presence across multiple countries, we&rsquo;re committed to helping students find the best educational opportunities worldwide. To support our rapid growth, we&rsquo;re hiring a Digital Marketing Specialist to join our in-house marketing team.______________Job Summary:As a Digital Marketing Specialist at eduapply.com, you will play a key role in driving online visibility, engagement, and lead generation. You&rsquo;ll be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, while collaborating closely with our design, content, and admissions teams.______________Key Responsibilities:<ul><li>Plan, manage, and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.)</li><li>Develop and implement SEO strategies to boost organic visibility and traffic</li><li>Manage social media content and engagement across platforms (Facebook, Instagram, LinkedIn)</li><li>Track and report on campaign performance using Google Analytics, GA4, and other tools</li><li>Create and manage email marketing campaigns and automation workflows</li><li>Collaborate with the creative team for compelling ad and content visuals</li><li>Monitor industry trends and propose innovative marketing ideas for lead generation</li></ul>______________Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field</li><li>2+ years of hands-on experience in digital marketing</li><li>Strong knowledge of Google Ads, Facebook/Meta Ads Manager, and SEO best practices</li><li>Familiarity with tools like Google Analytics, GA4, Search Console, SEMrush or Ahrefs</li><li>Excellent communication skills and attention to detail</li><li>Experience with email marketing platforms like Mailchimp or Zoho Campaigns</li></ul>______________Nice to Have:<ul><li>Experience in the education or edtech industry</li><li>Basic knowledge of WordPress or other CMS</li><li>Ability to edit visuals using Canva or Adobe tools</li><li>Understanding of student recruitment funnels and lead nurturing</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Digital Marketing Specialist

Explore 4514+ Performance marketing specialist in Pakistan this October. Find roles across top companies and apply now to boost your career.

4514 performance marketing specialist jobs IN Pakistan

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist | Night Shift 8:00 PM to 5:00 AM

Digital Marketing Specialist