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product marketing specialist

Festo India

<div>
 
 
 Product Marketing Specialist / Senior Officer &ndash; Product Marketing
 
 
 
 
 
 
 The Product Market Management team will be responsible for product performance, lifecycle management, and product launches. In this role, you will support the launch and promotion of innovative products through strategic campaigns, market differentiation, and continuous feedback gathering. You will also create engaging marketing content and enable the sales team with the knowledge and tools needed to drive opportunity conversion
 
 
 
 
 
 
 Your job:
 
 
 
 
 Product Launch and Campaign Management
 
 :
 
 <ul>
 <li>
 Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
 </li>
 <li>
 Differentiate our products from competitors through effective marketing strategies
 </li>
 </ul>
 
 
 Continuous Awareness Initiatives:
 
 
 <ul>
 <li>
 Initiate and manage ongoing awareness campaigns to highlight product features and benefits.
 </li>
 </ul>
 
 
 Market Potential Identification:
 
 
 <ul>
 <li>
 Conduct market research to identify potential segments, customers, and applications
 </li>
 <li>
 Analyze market trends to enhance product positioning.
 </li>
 <li>
 Develop and implement strategies to increase market penetration and product adoption.
 </li>
 </ul>
 
 
 Marketing Content Creation:
 
 
 <ul>
 <li>
 Create engaging marketing content for effective communication and promotion across digital and traditional media channels
 </li>
 </ul>
 
 
 Feedback and Competitive Analysis:
 
 
 <ul>
 <li>
 Capture and analyze market feedback to inform product improvements and enhancements.
 </li>
 <li>
 Conduct competitive analysis to understand market positioning and identify opportunities
 </li>
 </ul>
 
 
 Volume Forecasting and Support:
 
 
 <ul>
 <li>
 Forecast product volumes and support a quick ramp-up in production as needed
 </li>
 </ul>
 
 
 Sales Enablement:
 
 
 <ul>
 <li>
 Develop product knowledge resources, argumentation, and guide the sales team
 </li>
 <li>
 Support the sales team in identifying and converting potential opportunities
 </li>
 <li>
 Maintain a balance between supporting the sales team while challenging them to achieve higher performance
 </li>
 </ul>
 
 
 
 
 
 Our requirements:
 
 
 <ul>
 <li>
 3-6 years of overall experience
 </li>
 <li>
 Experience in product management/ sales/ marketing / business development.
 </li>
 <li>
 Bachelors degree in Mechanical Engineering / Industrial Engineering / Related.
 </li>
 <li>
 Industrial Automation background is preferred.
 </li>
 <li>
 Strong analytical skills.
 </li>
 <li>
 Excellent communication and presentation skills.
 </li>
 <li>
 Proficient in creating marketing content for various media channels.
 </li>
 <li>
 Ability to work collaboratively with sales teams and other departments.
 </li>
 <li>
 Willing to travel across India.
 </li>
 </ul>
 
 
</div>

Product Marketing Specialist

DeltaX

<div>
 
 
 
 Job Description
 
 
 
 
 
 
 
 As a Product Marketing Manager at DeltaX, you will play a pivotal role in shaping the go-to-market strategy for our products. You will collaborate closely with cross-functional teams including product development, sales, and customer success to effectively position our solutions in the market. Your mission will be to ensure our products resonate with customers, drive engagement, and ultimately lead to increased adoption and revenue.
 
 
 
 
 
 Key Responsibilities:
 
 <ul>
 <li>
 Market Research: Conduct thorough market analysis to understand customer needs, competitive landscape, and industry trends.
 </li>
 <li>
 Positioning &amp; Messaging: Develop clear and compelling product positioning and messaging that differentiates DeltaX from competitors.
 </li>
 <li>
 Go-to-Market Strategy: Create and execute comprehensive go-to-market plans for product launches, including pricing, promotional strategies, and sales enablement tools.
 </li>
 <li>
 Content Development: Collaborate with the content team to produce high-quality marketing materials, including product brochures, case studies, webinars, and blog posts.
 </li>
 <li>
 Sales Enablement: Equip the sales team with the necessary tools and training to effectively communicate product benefits and drive sales.
 </li>
 <li>
 Customer Engagement: Work closely with customer success teams to gather feedback and insights from users, ensuring our products continuously meet their needs.
 </li>
 <li>
 Performance Tracking: Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies, making data-driven recommendations for improvement.
 </li>
 </ul>
 
 
 
 
 Qualifications:
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or a related field; MBA is a plus.
 </li>
 <li>
 2 - 4 years of product marketing experience, preferably in a SaaS environment.
 </li>
 <li>
 Strong understanding of marketing principles, product lifecycle management, and customer-centric strategies.
 </li>
 <li>
 Excellent written and verbal communication skills with a talent for storytelling.
 </li>
 <li>
 Ability to analyze data and derive actionable insights.
 </li>
 <li>
 Proficient in marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
 </li>
 <li>
 Strong project management skills with the ability to manage multiple priorities and deadlines.
 </li>
 </ul>
 
 
 
 
 Why Join Us?
 
 
 At DeltaX, we foster a culture of innovation, collaboration, and continuous learning. You&rsquo;ll have the opportunity to work with a talented team, contribute to exciting projects, and make a tangible impact on our products and customers. We offer competitive compensation, comprehensive benefits, and opportunities for professional growth.
 
 
 
 
 
 How to Apply: If you&rsquo;re ready to take on a new challenge and help shape the future of product marketing at DeltaX, please submit your resume and a cover letter outlining your relevant experience and why you&rsquo;re excited about this opportunity to hireme@deltax.com
 
</div>

Product Marketing Manager

eGov Foundation

<div>
 The Role We are seeking a highly motivated and experienced Product Marketing Associate to drive the awareness and adoption of our digital products. As a Product Marketing Associate, you will help shape how eGov&rsquo;s products are positioned, understood, and adopted across samaaj (civil society), sarkaar (government institutions), and bazaar (private sector partners). You&rsquo;ll translate complex product capabilities into clear, compelling narratives that resonate with diverse stakeholders &mdash; from municipal field officers to state departments to ecosystem innovators. This role sits at the intersection of product, storytelling, and systems &mdash; perfect for someone who thrives in fast-moving, purpose-led environments and believes in the power of technology to serve the public good. Key Responsibilities Empathetic story-telling and content evangelism Drive the product marketing strategy. Base it on user-driven insights Create product narratives &mdash;- Translate technical features into customer-facing benefits for both technical and non-technical audiences Craft product positioning documents, messaging frameworks, and value propositions. Support segmentation and persona mapping to ensure messaging is tailored across civil society, government, and market partners. Produce high-quality, engaging content across various formats, including: Product demos and explainer videos Product websites Product presentations and webinars Product brochures, fact sheets, blogs, newsletters, white papers, and case studies Product-related social media content Product marketing and adoption enablement Collaborate with product managers to plan and launch new features through release notes, walkthroughs, and webinars. Assist in executing go-to-market strategies for product launches, new modules, and releases Develop product marketing kits &mdash; pitch decks, one-pagers, battle cards, and case studies. Maintain a strong understanding of the competitive landscape and evolving customer needs Collaboration Work cross-functionally with product, design, partnerships, field teams, and ecosystem collaborators. Support documentation team with guidance around community-led documentation or field-ready materials for contributors, practitioners, and volunteers. Maintain a rhythm of collaboration with the product team to iterate messaging and identify &ldquo;aha&rdquo; moments Interface with branding and communications to ensure product messaging aligns with the organization&rsquo;s overall voice, tone, and strategic communication guidelines. You're a great fit if you have Passion for using technology for social good and a commitment to making a difference. A penchant to roll up their sleeves &mdash; whether it's running field interviews, iterating landing pages, or diving into usage data to shape the next move. A balance of creativity and structure &mdash; storytelling with a data-informed backbone. A belief in the power of stories to drive change &mdash; and a knack for crafting narratives that inspire action and connect the digital world with real user needs. Participated in a PLG-style product growth model. Hands-on experience owning the entire product marketing toolkit &mdash; from sharpening positioning and writing crisp messaging, to running GTM launches and synthesizing feedback loops from the ground up. Requirements 2-4 years of experience in product marketing Excellent written and verbal communication skills, with an eye for aesthetic outcomes with the ability to create compelling content Strong understanding of marketing principles, strategies, and tactics.` Been part of a 0 to 1 journey for a product. Proactively involved in creating compelling and aesthetic product marketing kits Experience collaborating with freelancers and agencies to bring ideas to life Experience supporting SaaS product launches or self-serve adoption journeys. Experience with SEO/SEM strategies and digital marketing campaigns (not a must have) Bachelor&rsquo;s degree in Marketing, Business, or related field (Master&rsquo;s degree preferred). Experience with content creation and design tools, content distribution mechanisms and multichannel targeting Experience with marketing automation tools, CRM systems, and analytics platforms. (Bonus) Exposure to the government sector, CSR programs, or social impact work. Benefits Career Advancement Skill Development Medical Insurance Coverage Fun At Work
</div>

Product Marketing Associate

Amazon

<div>
 
 Description
 
 
 
 About Amazon
 
 
 Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience &ndash; Amazon continues to grow and evolve as a world-class e-commerce platform. Amazon's evolution from website to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon to research and develop technology that improves the lives of shoppers and sellers around the world.
 
 
 
 About The Role
 
 
 
 Account Management- Brand Specialist
 
 
 As a Brand Specialist you would be a part of Amazon Vendor Services (AVS) Team of Retail Business Services, you will have the exciting opportunity to help shape and deliver on a strategy for managing Amazon AVS vendors.
 
 
 AVS team is looking for a bright, customer centric, driven, and creative candidate to join our team. You will interface internally with leaders from our Retail and Vendor Services teams and will be responsible for all aspects of the vendor&rsquo;s business with Amazon. You will engage directly with multiple internal teams to optimize the product line for key manufacturers (vendors) on Amazon.
 
 
 You will utilize a wide range of skills and work across major functional areas such as site merchandising, buying, inventory management, finance, operations and online marketing, to drive the performance of strategic vendor partners at Amazon. In this role you will be focused on operational aspects of managing the customer relationships with our vendors.
 
 
 You will conceive, create and analyze a wide range of marketing activities/campaigns to grow the vendor&rsquo;s traffic, brand awareness, customer conversion, and revenue on Amazon. Also, you will look into operational aspects of vendor&rsquo;s business with Amazon, root cause analysis of issues and opportunities affecting business.
 
 
 Timings will be as per EU shift, 12:00 pm IST to 9:00 pm IST
 
 
 Key job responsibilities
 
 
 <ul>
 <li>
 Establish long term partnerships with key vendor partners for the group of vendors handled.
 </li>
 <li>
 Partnering with the Retail Category Team and build successful communication channels at all levels, set proper expectations, provide clear status communications, and manage towards a growth plan for the vendors.
 </li>
 <li>
 Build and execute on a joint business plan that delivers on key business opportunities and relevant KPIs for the vendors and Amazon.
 </li>
 <li>
 Conduct deep dive analysis on vendor issues and publish recommendations and action plans based on data to improve vendor experience.
 </li>
 <li>
 Success will be measured by the performance of your vendors on input metrics and impact on creating a great customer experience for buying consumers.
 </li>
 <li>
 Conduct regular WBRs, MBRs with the vendors, highlight business metric performance and building action plans.
 
 
 </li>
 </ul>
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 Experience with Excel
 </li>
 <li>
 1+ years of Account Management/Vendor Management
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 3+ years of Account Management/Vendor Management
 
 
 </li>
 </ul>
 Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.
 
 
 
 
 Company
 
 - ADCI - Karnataka - A66
 
 
 Job ID: A3130467
</div>

Brand Specialist

<div>
 
 Description
 
 
 
 About Amazon.com
 
 
 Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon.com continues to grow and evolve as a world-class e-commerce platform. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world.
 
 
 
 About The Role
 
 
 
 As a Manager, Vendor Specialist as part of Amazon Vendor Services (AVS) Team of Retail Business Services, you will have the exciting opportunity to help shape and deliver on a strategy for managing Amazon premium vendors.
 
 
 AVS team is looking for a bright, customer centric, driven, and creative people leader to join our team. The role leads a team of Vendor Specialists responsible for managing business growth for some of the most influential Selling Partners (vendors) on Amazon, ensuring Selling Partner satisfaction with the program through a high level of service and operational standards. In this role, you will manage strategic joint business plans for Selling Partners across your team by collaborating with them to explore innovative ways to identify and execute new selection, merchandising, and operational improvement opportunities. You will interface internally with leaders from our Retail and Vendor Services teams and will be responsible for all aspects of the vendor&rsquo;s business with Amazon. Your team will engage directly with multiple internal teams to optimize the product line for key manufacturers (vendors) on Amazon. The candidate thrives in an ambiguous environment where they must develop, implement and iterate data, processes, mechanisms and guardrails to improve the customer experience. Further, the candidate is a business owner who understands the key levers to drive business growth and can operationalize those levers across their team. They have a passion for people leadership and are at their best when they&rsquo;re building, developing and managing high-performing teams. Your team will utilize a wide range of skills and work across major functional areas such as site merchandising, buying, inventory management, finance, operations and online marketing, to drive the performance of strategic vendor partners at Amazon. In this role you will be focused on the strategic and operational aspects of managing the customer relationships with our vendors.
 
 
 You will lead the team to conceive, create and analyze a wide range of marketing and site merchandising efforts, to include marketing campaigns to grow the vendor&rsquo;s traffic, brand awareness, customer conversion, and revenue on Amazon. Also you will look into strategic and operational aspects of their business with Amazon, root cause analysis of issues and opportunities affecting the vendor&rsquo;s business.
 
 
 Key job responsibilities
 
 
 Responsibilities Include
 
 
 <ul>
 <li>
 Lead a team of Vendor Specialists, prioritizing strategic initiatives and provide escalation support as needed.
 </li>
 <li>
 Success will be measured by the performance of your internal teams on input metrics and impact of vendors on creating a great customer experience for buying consumers
 </li>
 <li>
 Identify, action and/or provide advice on how to improve business input metrics that drive growth and improve end customer experience, in collaboration with other Amazon programs and teams.
 </li>
 <li>
 Manage end to end goal setting for team to align with organizational goals.
 </li>
 <li>
 Build relationships with Selling Partners across the portfolio; proactively build joint business plan action items and act as a point of escalation for issues, questions, and concerns.
 </li>
 <li>
 Act as a thought leader in defining success criteria and understand business needs of Selling Partners in an ever-changing business environment. Contributes to and leads strategic plans and documents for the organization.
 </li>
 <li>
 Leads recruiting and hiring efforts across direct team and broader organization.
 </li>
 <li>
 Manage Selling Partner needs and monitor complexity through efficient resource allocation of Vendor Specialist.
 </li>
 <li>
 Monitor Selling Partner satisfaction survey results to analyze both positive and negative feedback trends. Establish improvement plans and mange expectations with Vendor Specialist as appropriate.
 
 
 </li>
 </ul>
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 6+ years of digital advertising and client facing roles with a focus on data analysis experience
 </li>
 <li>
 Bachelor's degree
 </li>
 <li>
 Experience analyzing data and best practices to assess performance drivers
 </li>
 <li>
 Experience influencing internal and external stakeholders
 </li>
 <li>
 Experience with sales CRM tools such as Salesforce or similar software
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 2+ years of mentoring, leading and coaching experience
 
 
 </li>
 </ul>
 Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.
 
 
 
 
 Company
 
 - ADCI - BLR 14 SEZ
 
 
 Job ID: A2985624
</div>

Manager, Account Management, 5th Avenue

Finance Buddha

<div>
 
 
 About Finance Buddha:
 
 
 
 Finance Buddha is one of India&rsquo;s leading fintech platforms, helping customers make informed financial decisions. We simplify access to personal loans, business loans, and gold loans by connecting users with top banks and NBFCs.
 
 
 Our design team is expanding, and we&rsquo;re looking for a creative, detail-oriented Graphic Designer to shape how people see and experience our brand across digital channels.
 
 
 
 
 
 
 Role Overview:
 
 
 
 You&rsquo;ll be part of the core marketing/product design team, responsible for creating visually engaging designs that drive performance across social media, paid ads, product pages, and videos.
 
 
 You&rsquo;ll work closely with our marketing managers, product managers, content writers, and video editors to translate ideas into impactful visual stories for our fintech audience.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ol>
 <li>
 Design high-quality graphics for digital marketing ads, YouTube thumbnails, Instagram posts, and landing pages.
 </li>
 <li>
 Create consistent and modern visual identities across campaigns and products.
 </li>
 <li>
 Collaborate with content and product teams to translate financial topics into simple, visually appealing creatives.
 </li>
 <li>
 Develop infographics, illustrations, and visual templates for marketing and digital assets (website, landing pages, etc.).
 </li>
 <li>
 Support motion graphic concepts and campaign banners.
 </li>
 <li>
 Maintain brand consistency and build a cohesive design library.
 </li>
 <li>
 Stay updated with fintech and design trends to keep the brand fresh and relevant.
 </li>
 </ol>
 
 
 
 
 
 Must-Have Skills:
 
 
 <ol>
 <li>
 Strong portfolio demonstrating digital and marketing design work.
 </li>
 <li>
 Proficiency in Adobe Photoshop, Illustrator, and Figma (optional).
 </li>
 <li>
 Good understanding of layout, colour, typography, and visual hierarchy.
 </li>
 <li>
 Experience designing ads and creatives for paid marketing campaigns
 </li>
 <li>
 Basic understanding of motion graphics or willingness to learn tools like After Effects / CapCut / Premiere Pro for short-form content.
 </li>
 <li>
 Attention to detail, visual storytelling, and creative problem-solving.
 </li>
 </ol>
 
 
 
 
 
 Good-to-Have:
 
 
 <ol>
 <li>
 Experience in fintech, BFSI, or start-up marketing environments.
 </li>
 <li>
 Knowledge of UI/UX design principles or website creative development.
 </li>
 <li>
 Familiarity with video editing or 3D design tools (optional).
 </li>
 </ol>
 
 
 
 
 
 What We Offer:
 
 
 <ol>
 <li>
 CTC up to ₹6 LPA
 </li>
 <li>
 Flexible work culture and opportunity to work on high-visibility fintech campaigns.
 </li>
 <li>
 Direct exposure to product and marketing leadership.
 </li>
 <li>
 Skill growth opportunities across motion design, brand strategy, and digital campaigns.
 </li>
 </ol>
 
 
 
 
 
 How to Apply:
 
 
 
 Fill the given Google form and upload your resume and portfolio.&nbsp;
 
</div>

Graphic Designer

ELGI EQUIPMENTS LIMITED

<div>
 
 
 1. About the Role
 
 
 
 The Product Manager &ndash; Lubricated Compressors will play a pivotal role in shaping ELGi&rsquo;s global product roadmap for oil-lubricated air compressors. The role focuses on understanding customer needs, industry trends, and competition insights to drive new product development and enhancement of existing portfolios. You will act as the global expert for assigned product lines, partnering closely with regional teams, engineering, R&amp;D, aftermarket, marketing, and sales to deliver compelling product propositions. This role also ensures successful product launches, supports opportunity assessment, and drives initiatives that enhance product value, profitability, and market competitiveness across global markets.
 
 
 
 
 
 
 2. Key Roles &amp; Responsibilities
 
 
 <ul>
 <li>
 Conduct market, application, and competition studies to identify new product opportunities and evaluate technical and commercial feasibility.
 </li>
 <li>
 Support creation and execution of the global product roadmap for lubricated compressors, addressing portfolio gaps and enabling competitive advantage.
 </li>
 <li>
 Capture Voice of Customer (VoC) and benchmark competition to define product specifications, positioning, and pricing.
 </li>
 <li>
 Develop business cases including revenue potential, ROI, and value propositions for leadership approval.
 </li>
 <li>
 Lead cross-functional collaboration for new product initiation, development, and launch readiness.
 </li>
 <li>
 Prepare and support sales enablement materials&mdash;catalogues, product flyers, pitch decks, and online tools.
 </li>
 <li>
 Partner with product training and marketing communication teams to ensure high-quality training content and product promotions.
 </li>
 <li>
 Provide timely support for non-standard product inquiries and engineering solutions.
 </li>
 <li>
 Monitor product performance vs. business projections, analyse lost orders, and suggest corrective actions.
 </li>
 <li>
 Contribute to continuous improvement in product lifecycle management, systems, and processes.
 </li>
 </ul>
 
 
 
 
 
 3. Skills &amp; Experience Required
 
 
 <ul>
 <li>
 Graduate/Postgraduate in Mechanical/Electrical/Electronics Engineering; MBA in Marketing/Sales preferred.
 </li>
 <li>
 7&ndash;10 years&rsquo; experience in product management, engineering, or sales of industrial equipment (compressors preferred).
 </li>
 <li>
 Strong market research, analytical and business acumen.
 </li>
 <li>
 Strategic thinking with data-driven decision-making skills.
 </li>
 <li>
 Excellent stakeholder management and collaboration skills across global teams.
 </li>
 <li>
 Experience in product development, business analysis, pricing, or competitive benchmarking.
 </li>
 <li>
 Willingness to travel (25&ndash;50%) and work with diverse global teams.
 </li>
 </ul>
 
 
</div>

Product Manager (Lubricated Compressors)

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