assistant vice president – digital marketing Jobs in New York

assistant vice president – digital marketing

associate, direct-to-consumer marketing & ecommerce Jobs in New York

associate, direct-to-consumer marketing & ecommerce

associate, global marketing & digital wealth digital marketing team, amrs seo/geo lead Jobs in New York

associate, global marketing & digital wealth digital marketing team, amrs seo/geo lead

marketing associate

public site seo, geo, digital acquisition associate Jobs in New York

public site seo, geo, digital acquisition associate

public site seo geo digital acquisition associate

JPMorganChase

<div><b>JOB DESCRIPTION</b><p><br>
Become an integral part of the Wealth Management Digital Marketing team, focusing on public site organic growth, local search, and advisor website strategy across chase.com and jpmorgan.com. We&rsquo;re seeking a hybrid thinker&mdash;someone who pairs hands-on tactical SEO skills with a strategic, data-driven mindset to shape the roadmap for both site performance and user experience, driving new account acquisition. This role is responsible for driving organic growth and discoverability through advanced SEO, GEO/local search optimization, and leveraging AI-powered search (LLM) capabilities. This role will also support the development and optimization of branch and advisor profile pages and related digital experiences in partnership with Field Marketing teams.
</p><p>As an Associate within Wealth Management you will collaborate with marketing, product, analytics, design, external vendors, and technical teams to ensure our public web presence is optimized for search, discoverability, and user experience, with a particular focus on local and advisor-specific content. This role is critical to optimizing our digital presence&mdash;not just for search, but for delivering a seamless, compelling experience that converts visitors into clients.</p><p><b>
Responsibilities
</b></p><ul><li>Develop and execute SEO strategies for Wealth Management across chase.com and jpmorgan.com, with a focus on GEO and local search optimization and advisor website discoverability.</li><li>
Lead cross-functional initiatives that connect SEO insights to digital marketing and acquisition strategies.</li><li>
Monitor and analyze SEO performance metrics to inform both technical (site architecture, page speed, schema) and front-end (content, UX/UI) enhancements for continuous improvement.</li><li>
Analyze and map user journeys to identify friction points and opportunities for improvement, especially in local, cross-line of business (XLOB), and advisor-related search flows.</li><li>
Experience collaborating with product, UX/UI, and analytics teams to deliver measurable improvements in both search performance and user experience.</li><li>
Enhance site navigability and the discoverability of products, features, and advisor content to drive acquisition and engagement.</li><li>
Partner with Field Marketing, design, data &amp; analytics, vendors, and product teams to enhance advisor website content and track performance.</li><li>
Collaborate with the internal SEO Center of Excellence (COE) to ensure alignment with best practices and emerging search technologies.</li><li>
Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving SEO, local search, and advisor website performance.</li><li>
Manage vendor relationships for content creation, website development, and design services.</li><li>
Lead the strategy and ongoing optimization of branch and advisor profile pages and related website experiences, ensuring content is compelling, accurate, and locally discoverable.</li><li>
Leverage AI-powered search technologies (LLM) to enhance content relevance, user experience, and organic acquisition.</li><li>
Conduct regular competitive analysis and utilize AI-driven insights to stay ahead of industry trends and competitor strategies.</li><li>
Present SEO and site performance metrics to business partners and leaders to evidence impact and upcoming opportunities, connecting SEO performance data to broader business and acquisition strategies.</li><li>
Stay informed on digital marketing trends, local search best practices, and AI-powered search advancements.</li></ul><p><b>
Required qualifications, capabilities and skills</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Analytics, or a related field</li><li>
3+ years of relevant experience</li><li>
Experience in SEO strategy, local search optimization, digital content development, or advisor website management</li><li>
Excellent executive communication, presentation, and collaboration skills</li><li>
Strong analytical skills and proficiency in SEO and AI-powered tools (e.g., Adobe Analytics, BrightEdge, SEMrush, ChatGPT, Gemini)</li><li>
Experience developing or refining new test (experimentation) concepts, learning from and socializing results, and iterating quickly</li></ul><p><b>
Note: This role requires five days in the office (Mon-Fri) and will not support Hybrid option</b></p><p>
</p><b>ABOUT US</b><p><br>
Chase is a leading financial services firm, helping nearly half of America&rsquo;s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
</p><p></p><p>We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
</p><p></p><p>We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants&rsquo; and employees&rsquo; religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.</p><p></p><p>
Equal Opportunity Employer/Disability/Veterans</p><br>
<br>
<br>
<b>ABOUT THE TEAM</b><br>
<div>
Our Consumer &amp; Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We&rsquo;re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions &ndash; all while ranking first in customer satisfaction.</div><div><br>
<br>
</div><div>We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.</div></div>

Public Site SEO, GEO, Digital Acquisition Associate

E.L.F. BEAUTY

<div>
 <strong>
  About The Company
  <br/>
  <br/>
 </strong>
 e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it&rsquo;s a daily routine that nourishes your skin barrier over time.
 <br/>
 <br/>
 In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
 <br/>
 <br/>
 Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
 <br/>
 <br/>
 <strong>
  Position Summary:
  <br/>
  <br/>
 </strong>
 e.l.f. Beauty is seeking an exceptional Search Specialist to join our innovative digital team as a resident GEO/AEO AI Search expert. The
 <strong>
  Manager, AI Search &amp; SEO
 </strong>
 will balance today&rsquo;s SEO execution with tomorrow&rsquo;s Ai search innovation, managing brand visibility while supporting e.l.f. beauty in preparing for AI and LLM-powered discovery of the future.
 <br/>
 <br/>
 We&rsquo;re seeking someone who
 <strong>
  thrives as both a side-kick and challenger
 </strong>
 : supportive enough to be embraced across teams, yet proactive and bold in driving innovation.
 <br/>
 <br/>
 In this pivotal role, you'll leverage advanced Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) technologies to help drive our digital marketing strategy and performance across the e.l.f. Beauty portfolio of brands.
 <br/>
 <br/>
 <strong>
  Acting as both activator and educator
 </strong>
 , this role will empower teams to embed future-proof tactics across the digital ecosystem, from websites to app stores to AI-powered assistants. You&rsquo;ll play a critical role in evolving how our brands, including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium and Rhode Skin, show up in a search landscape defined by generative AI, natural language queries, and platform-native discovery.
 <br/>
 <br/>
 <strong>
  Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   AI-Driven Search &amp; LLM Optimization
  </li>
  <li>
   Serve as the resident supporting expert on AI search technologies, staying ahead of emerging capabilities for GEO, AEO, LLMs, and ASO
  </li>
  <li>
   Research and apply strategies for visibility within AI-powered search experiences (AI Mode, Bing AI, ChatGPT plugins, Perplexity, etc.)
  </li>
  <li>
   Apply LLM- optimiaztion techniques and monitor how LLMs (ChatGPT, Bing AI, etc.) cite and mention e.l.f., refining approaches accordingly
  </li>
  <li>
   User Experience &amp; Conversion
  </li>
  <li>
   Treat SEO/GEO/ASO as an extension of UX, ensuring navigation, linking, and on-site/app search enhance discoverability and conversion
  </li>
  <li>
   Ensure accessibility and UX standards across all digital properties
  </li>
  <li>
   Measurement &amp; Reporting
  </li>
  <li>
   Track rankings, traffic, Core Web Vitals, ASO performance, and AI-driven citations
  </li>
  <li>
   Report on both traditional SEO metrics and emerging AI search KPIs
  </li>
  <li>
   Develop executive-level presentations highlighting insights, technical enhancements, and strategic recommendations
  </li>
  <li>
   Collaboration &amp; Thought Leadership
  </li>
  <li>
   Partner with digital commerce, analytics, engineering, design, and product teams to integrate SEO/GEO/ASO strategies
  </li>
  <li>
   Develop and lead training, playbooks, and best practices to educate cross-functional teams in marketing and brand across brands
  </li>
  <li>
   Stay ahead of GEO, ASO, and AI search trends seizing meaningful opportunities
  </li>
  <li>
   App Store Optimization (ASO) &amp; App Discovery
  </li>
  <li>
   Develop and maintain an ASO strategy for the e.l.f. app across app store listings
  </li>
  <li>
   Drive audience and topic research to inform app content strategies, beyond just keywords
  </li>
  <li>
   Collaborate with product and content teams to optimize app discoverability within app ecosystems and emerging AI-driven app surfaces
  </li>
  <li>
   Technical SEO Excellence
  </li>
  <li>
   Conduct site and app audits to improve crawlability, indexation, and architecture
  </li>
  <li>
   Optimize Core Web Vitals, mobile-first performance, and page speed
  </li>
  <li>
   Implement structured data, schema markup, and rich snippets
  </li>
  <li>
   Diagnose and resolve technical SEO issues ((i.e., redirects, canonicalization, broken links, sitemaps, etc.)
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4&ndash;6 years of experience in SEO, AI-driven search, or digital optimization (agency or in-house)
  </li>
  <li>
   Expertise in technical SEO, GEO, AEO, and ASO with proven results
  </li>
  <li>
   Deep understanding of modern web technologies (server-side rendering, SPAs, SSR, etc.) and how AI/search bots crawl
  </li>
  <li>
   Skilled in tools like Screaming Frog, Search Console, GA4, Looker Studio, SEMRush, SimilarWeb, Conductor ,or LLM-supported tools
  </li>
  <li>
   Experience working cross-functionally in matrix environments where influence and expertise drive results
  </li>
  <li>
   Strong data-driven mindset with ability to translate insights into business impact and execution
  </li>
  <li>
   Exceptional communication skills with both technical and non-technical audiences
  </li>
  <li>
   Familiarity with HTML, JavaScript, CSS, JSON-LD, accessibility standards is a plus
  </li>
  <li>
   Bachelor&rsquo;s degree in Marketing, Computer Science, Data Science, or related field; advanced degree preferred
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <em>
  This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors&rsquo; discretion.
  <br/>
  <br/>
 </em>
 <em>
  e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
  <br/>
  <br/>
 </em>
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
</div>


Manager, AI Search & SEO, e.l.f. Beauty

<div><b>JOB DESCRIPTION</b><p><br>
Become an integral part of the Wealth Management Digital Marketing team, owning the public site acquisition strategy across chase.com and jpmorgan.com. This role is responsible for developing and executing the roadmap of initiatives to acquire new Wealth Management clients and deepen relationships with existing non-Wealth clients from multiple lines of business. The ideal candidate will possess a robust background in digital marketing, showcasing innovation in crafting new digital marketing strategies and tactics.</p><p>
As an Associate within Wealth Management, you will collaborate with product, analytics, design, research, and experimentation teams to optimize user journeys, improve site navigability, and enhance the discoverability of products and features. Candidate should also be knowledgeable in SEO best practices to ensure alignment with broader digital strategies.</p><p><b>
Job responsibilities</b></p><ul><li>
Own, develop, and manage data-driven acquisition strategies for chase.com and jpmorgan.com, including landing pages, navigation, and lead generation.</li><li>
Partner with analytics, design, research, and product teams to identify growth opportunities and measure the impact of acquisition initiatives.</li><li>
Collaborate on cross line of business (XLOB) digital strategies to deepen engagement and acquisition across business banking, consumer banking, and other areas.</li><li>
Support campaign acquisition efforts by partnering with marketing and product teams to improve ongoing campaigns.</li><li>
Align overarching strategy with go-to-market plans for new and innovative business initiatives</li><li>
Analyze and map user journeys to identify friction points and opportunities for improvement, leveraging on- and off-platform research and testing.</li><li>
Enhance site navigability and the discoverability of products and features to drive acquisition and engagement.</li><li>
Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving acquisition and user experience.</li><li>
Stay informed on digital marketing trends, user experience best practices, and SEO fundamentals to ensure strategies remain current and effective.</li><li>
Work closely with marketing, product, analytics, and design teams to align on goals and deliver seamless digital experiences.</li><li>
Communicate findings, recommendations, and results to stakeholders across the organization, utilizing strong executive communication and presentation skills.</li></ul><p><b>
Required qualifications, capabilities and skills</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Analytics, or a related field.</li><li>
4+ years of professional marketing experience</li><li>
Experience in managing the creative process from strategy to brief to final assets while maintaining a broad learning agenda</li><li>
Experience in digital marketing, acquisition strategy, or user experience optimization.</li><li>
Strong analytical skills and proficiency in data analysis tools (e.g., Adobe Analytics, Google Analytics, Tableau).</li><li>
Excellent executive communication, presentation and collaboration skills.</li><li>
Ability to manage partners, multiple projects and meet deadlines in a fast-paced environment.</li></ul><p><b>
Preferred qualifications, capabilities, and skills</b></p><ul><li>
Demonstrates strong analytical thinking and curiosity, using data to inform decisions and uncover new opportunities.</li><li>
Is knowledgeable about design best practices and understands their impact on digital acquisition, even if not directly responsible for design execution.</li><li>
Excels in collaboration, working effectively with cross-functional teams.</li><li>
Is comfortable with experimentation, learning from results, and iterating quickly.</li><li>
Thinks through user journeys and is focused on improving site navigability and product discoverability with the customer at the center of every solution
</li></ul><p></p><b>ABOUT US</b><p><br>
Chase is a leading financial services firm, helping nearly half of America&rsquo;s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
</p><p></p><p>We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
</p><p></p><p>We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants&rsquo; and employees&rsquo; religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.</p><p></p><p>
Equal Opportunity Employer/Disability/Veterans</p><br>
<br>
<br>
<b>ABOUT THE TEAM</b><br>
<div>
Our Consumer &amp; Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We&rsquo;re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions &ndash; all while ranking first in customer satisfaction.</div><div><br>
<br>
</div><div>We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.</div></div>

Website Acquisition Strategy (Public) Associate

BlackRock

<div><div><div>Location:</div>
<div><div><b>New York, New York</b></div>
</div></div><div><div>Additional Locations:</div>
<div><div><div><b>Princeton</b><b>NJ</b><b>
</b></div></div></div></div><div><div>Team:</div>
<div><b>Corporate Marketing</b></div>
</div><div>Job Requisition #: <b>R258109</b></div>
<div>Date posted: <b>Dec. 10, 2025</b></div></div><p></p>
<br><div><h2 class="jobSectionHeader"><b>Job description</b></h2>
<div><p><b>About this role</b></p><p><b>
The Team:</b></p><p>
The Global Marketing &amp; Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm&rsquo;s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success&mdash;delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research &amp; analytics, and digital platforms &amp; experiences.</p><p>
The Global Paid Media &amp; SEO team drives firmwide paid media and search strategy &amp; execution, amplifying BlackRock&rsquo;s priority messages at scale
</p><p>We partner with business &amp; regional marketers to modernize our approach, drive greater efficiency, deliver more effective outcomes and create competitive advantage.</p><p><b>
Role and Impact:</b></p><p><b><i>
</i></b>The AMRS Search Regional Lead will drive SEO and GEO strategy across the Americas, supporting business lines such as iShares, US Advisor Center, and the US Institutions business. This role is central to evolving BlackRock&rsquo;s search approach&mdash;from traditional SEO to integrated, AI-powered discovery, ensuring visibility across all digital touchpoints. As search evolves from keyword-driven discovery to AI-powered answers, this role is pivotal in future-proofing BlackRock&rsquo;s organic strategy. The AMRS Search Lead will help scale a globally integrated search program that unifies paid media, SEO, and AI visibility&mdash;driving commercial impact and discoverability across every channel.</p><p><b>
Responsibilities:</b></p><ul><li><p>
Oversee Conductor access, platform hygiene, and training, and help manage relationships with Conductor and SEO agency (Gain)</p></li></ul><ul><li><p>
Act as SEO/GEO practitioner to make changes to website architecture, content, internal linking and other factors to improve organic visibility for priority topics</p></li></ul><ul><li><p>
Perform ongoing keyword research, optimization and tracking</p></li></ul><ul><li><p>
Monitor KPIs regularly to understand SEO/GEO strategy performance</p></li></ul><ul><li><p>
Active monitoring and sharing of industry news, SEO trends and innovative new tools</p></li></ul><ul><li><p>
Self-manage execution of activities against deadlines across multiple work-streams</p></li></ul><ul><li><p>
Perform competitive research to identify content gaps and technical strategies to improve client performance</p></li></ul><p></p><p><b>
Core Skills:
 </b></p><ul><li><p>Strong grasp of technical SEO, content strategy, and performance metrics</p></li></ul><ul><li><p>
Proficiency in Conductor, Adobe Analytics, and Google Search Console</p></li></ul><ul><li><p>
Experience with LLMs and AI-powered search; familiarity with GEO and global content governance</p></li></ul><ul><li><p>
Excellent communication and stakeholder management skills</p></li></ul><ul><li><p>
Ability to collaborate across Marketing, Media, Social, Editorial, Product, and Development teams</p></li></ul><ul><li><p>
Analytical mindset with experience in reporting and measurement frameworks</p></li></ul><ul><li><p>
Project management and vendor relationship skills</p></li></ul><p><b>
Qualifications:</b></p><ul><li><p><b><i>
</i></b>3&ndash;5 years of SEO experience, ideally in financial services</p></li></ul><ul><li><p>
Proficiency in Conductor, Adobe Analytics, and Google Search Console, Screaming Frog, Ahrefs, SEMrush</p></li></ul><ul><li><p>
Experience with LLMs and AI-powered search</p></li></ul><ul><li><p>
Excellent communication and stakeholder management skills</p></li></ul><ul><li><p>
Must have strong analytical and problem solving skills</p></li></ul><ul><li><p>
Must be able to make decisions in a fast-paced environment</p></li></ul><ul><li><p>
Exposure to optimizing websites including elements like: metadata, on-page copy is a plus</p></li></ul><ul><li><p>
Experience with any of the following is a plus: Screaming frog, SEM rush, Ahrefs, Google analytics, Google search console</p></li></ul>
For New York, NY Only the salary range for this position is USD$100,000.00 - USD$130,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.<br>
<br>
For Princeton, NJ Only the salary range for this position is USD$90,000.00 - USD$120,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.
<p><b>
Our benefits</b><br>
<br>
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.</p><p><b>
Our hybrid work model</b></p><p>
BlackRock&rsquo;s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person &ndash; aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.</p><p><b>
About BlackRock</b></p><p>
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children&rsquo;s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.</p><p>
This mission would not be possible without our smartest investment &ndash; the one we make in our employees. It&rsquo;s why we&rsquo;re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.</p><p>
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock</p><p></p><p>
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. <b>View the </b><b>EEOC&rsquo;s Know Your Rights poster and its supplement</b><b> and the </b><b>pay transparency statement</b><b>.</b></p><p></p><p>
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our <b>privacy policy</b>.</p>
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.</div>
<div><div><b>Job Requisition #</b>
<br>
R258109</div></div></div><p></p>

Associate, Global Marketing & Digital Wealth Digital Marketing Team, AMRS SEO/GEO Lead

MongoDB

<div><p>MongoDB's mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build anywhere&mdash;on the edge, on premises, or across cloud providers. With offices worldwide and over 175,000 developers joining MongoDB every month, it's no wonder that leading organizations, like Samsung and Toyota, trust MongoDB to build next-generation, AI-powered applications.</p>
<p>
This person can be based in one of our offices or remote US.</p>
<p>
We are seeking an LLM Optimization Lead to drive growth via Large Language Models (LLMs) and AI platforms (e.g., ChatGPT, Google SGE) through distributed and external channels like Reddit, Medium, and StackOverflow. Reporting into the Digital Acquisition Marketing team, this role will be responsible for expanding our brand visibility and driving new customer acquisition by optimizing our presence in LLM/answer engine responses.</p>
<p>
If you thrive at the intersection of content strategy, structured data, and AI-era SEO &mdash; and you want to join a team on the front lines, helping us define the next wave of content marketing and search experience optimization&mdash;this is a critical individual contributor role designed to accelerate target audience awareness, engagement, and acquisition.</p>
<h3 class="jobSectionHeader"><b>
Key Responsibilities:</b></h3>
<ul><li>Own LLM growth initiatives for distributed channels. Develop and execute content initiatives focused on SEO and Answer Engine Optimization (AEO). Own audience engagement programs across distributed channels (Reddit, G2, StackOverflow, Wikipedia, etc.) by leveraging optimization strategies to build our visibility and authority in LLM platforms and AI Engines</li>
<li>Evangelize the SEO tactics we'll need to expand our brand presence within high-citation, LLM-relevant communities. This includes creating guidelines and training cross-functional teams and SMEs to write effectively for LLMs (e.g., token-friendly content)</li>
<li>Facilitate UGC response and advocacy. Coordinate a multi-team process to ensure timely, high-quality, and LLM-friendly answers are provided on Reddit, Stack Overflow, and similar UGC platforms. Develop and execute a community strategy, including &quot;build in public&quot; tactics and user-driven advocacy. Use strategic community engagement to increase our visibility and positive sentiment, directly impacting brand mentions in LLM responses</li>
<li>Develop and analyze LLM performance tracking. Collaborate with analytics and leverage LLM visibility tools to establish reporting on community engagement effectiveness, LLM citation impact across third-party sites, and LLM contributions to new customer acquisition. Help us measure what matters&mdash;specifically the influence of external content on LLM outputs and conversions</li>
</ul><h3 class="jobSectionHeader"><b>Qualifications</b></h3>
<ul><li>8+ years of experience in community management, SEO, digital strategy, or technical content marketing, preferably in a technical or developer-focused organization</li>
<li>Exceptional ability to lead, influence, and coordinate execution across teams (Developer Relations, Marketing, etc.) without formal direct reports</li>
<li>Proven ability to communicate SEO details clearly and effectively to an executive audience, bridging the gap between technical details and business outcomes</li>
<li>Proven track record of managing and scaling brand presence within large communities. Must understand the cultural nuances required for authentic, high-value engagement</li>
<li>Proficiency with project management software (e.g. Jira) and SEO and AEO/LLM monitoring tools (Search Console, Profound, Conductor)</li>
<li>Deep understanding of how organic content influences technical decision-makers and accrues developer mindshare</li>
<li>Strong analytical skills, with the ability to interpret data and translate findings into actionable strategies</li>
</ul>
<p><i>Preferred</i></p>
<ul>
<li>Ideal candidate has experience with Reddit Mod Tools and social listening tools like Sprinklr or CommonRoom</li>
<li>Experience creating content style guides, training internal teams, and editing for specific digital environments (technical writing experience, or experience managing technical writers, is a strong plus)</li>
</ul><h3 class="jobSectionHeader"><b>About MongoDB</b></h3>
<p>
MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the database for the AI era, enabling innovators to create, transform, and disrupt industries with software. MongoDB's unified database platform&mdash;the most widely available, globally distributed database on the market&mdash;helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available across AWS, Google Cloud, and Microsoft Azure.</p>
<p>
With offices worldwide and nearly 60,000 customers&mdash;including 75% of the Fortune 100 and AI-native startups&mdash;relying on MongoDB for their most important applications, we're powering the next era of software.</p>
<p>
Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It's what makes us MongoDB.</p>
<p>
To drive the personal growth and business impact of our employees, we're committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees' wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it's like to work at MongoDB, and help us make an impact on the world!</p>
<p>
MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.</p>
<p>
MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</p>
<p>
Req ID: 4263311431</p></div><p></p>

LLM Optimization Lead

Weill Cornell Medicine

<div><div>Title: Website Marketing Manager</div>
<div>Location: Midtown</div>
<div>Org Unit: Marketing</div>
<div>Work Days: Monday-Friday</div>
<div>Weekly Hours: 35.00</div>
<div>Exemption Status: Exempt</div>
<div>Salary Range: $121,600.00 - $133,100.00</div>
<ul><li>As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices</li></ul>
<div><div><div><div>
Position Summary</div>
</div><div><p>
Reporting to the Director of Physician Organization Marketing, the Website Marketing Manager will lead the strategic development and execution of digital marketing initiatives focused on driving traffic, engagement, and patient conversion through Weill Cornell Medicine&rsquo;s patient care website. This role requires a blend of marketing acumen, technical proficiency, and cross-functional collaboration to ensure the website serves as a high-performing digital front door for patient acquisition and retention.</p></div></div><div><div><div>
Job Responsibilities</div>
</div><ul><li>Lead the strategic vision and execution of enterprise-level website marketing initiatives to drive patient acquisition, engagement, and measurable revenue growth, positioning the site as a premier digital front door for health care services.
</li><li>Champion cross-functional collaboration with IT, design, clinical depts, and marketing stakeholders to ensure digital initiatives align with institutional goals and deliver a seamless, patient-centric experience.
</li><li>Manage and maintain website content using Drupal, ensuring accuracy, consistency, and adherence to brand and accessibility standards.
</li><li>Integrate website efforts with broader digital campaigns, social media, email marketing, and paid media.
</li><li>Architect and implement advanced digital content strategies, ensuring website assets are optimized for discoverability, accessibility, and performance across search engines and AI-powered platforms (ChatGPT, Bing Copilot, Google SGE).
</li><li>Oversee the integration of AI-optimized content frameworks, semantic structuring, schema markup, and metadata enrichment, to enhance visibility and relevance in generative AI outputs and conversational search.
</li><li>Establish and manage a robust analytics ecosystem to identify opportunities for optimization and use analytics tools to monitor user behavior and engagement from AI-powered platforms. Translating insights into actionable strategies.
</li><li>Stay ahead of emerging digital trends, including generative AI, voice search, and machine learning applications in health care marketing, and proactively adapt strategies to maintain competitive advantage.
</li><li>Drive innovation in conversion rate optimization (CRO) through data-driven experimentation, A/B testing, personalization strategies, and UX enhancements that directly impact lead generation and appointment bookings.
</li><li>Partner with internal teams to develop landing pages and microsites tailored to specific campaigns or service lines.
</li></ul></div><div><div><div>Education</div>
</div><ul><li>Bachelor's Degree in Marketing, Communications, Digital Media or related field
</li></ul></div><div><div><div>Experience</div>
</div><div><ul><li>Minimum of 7 years of experience in digital marketing, with at least 3 years focused on website strategy and execution.</li>
<li>Proven experience managing websites using Drupal CMS is required.</li>
<li>Experience in health care marketing or working with public health institutions is strongly preferred.</li>
<li>Demonstrated success in developing and executing marketing strategies across the digital funnel.</li>
<li>Experience with Google Analytics, Google Tag Manager, and other performance tracking tools.</li>
</ul></div></div><div><div><div>Knowledge, Skills and Abilities</div>
</div><ul><li>Expertise in website marketing strategy, content management, and performance optimization.
</li><li>Strong understanding of digital marketing principles, including SEO, CRO, and analytics.
</li><li>Proficiency in Drupal, HTML, and web design best practices.
</li><li>Excellent content creation and editing skills.
</li><li>Strong collaboration and project management abilities.
</li><li>Ability to synthesize data into actionable insights and recommendations.
</li><li>Exceptional attention to detail, organizational skills, and communication abilities.
</li><li>Self-starter with a high degree of initiative and ability to manage multiple priorities in a fast-paced environment.
</li></ul></div><div><div><div>Licenses and Certifications</div>
</div><ul><li>No specific certifications required, though Google Analytics or HubSpot certifications are a plus.
</li></ul></div><div><div><div>Working Conditions/Physical Demands</div>
</div><div><ul><li>Hybrid work environment with occasional travel within NYC for meetings and site visits.</li></ul></div></div></div><br>
<p></p>
<p>Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of &ldquo;any person, any study.&rdquo; No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual&rsquo;s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.</p>
<p>Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans&rsquo; Readjustment Assistance Act (VEVRRA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.</p></div><p></p>

Website Marketing Manager

Adobe

<div>
 <strong>
  Our Company
  <br/>
  <br/>
 </strong>
 Changing the world through digital experiences is what Adobe&rsquo;s all about. We give everyone&mdash;from emerging artists to global brands&mdash;everything they need to design and deliver exceptional digital experiences! We&rsquo;re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
 <br/>
 <br/>
 We&rsquo;re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
 <br/>
 <br/>
 <strong>
  The Opportunity
  <br/>
  <br/>
 </strong>
 Adobe is in search of a strategic SEO Manager to oversee organic search efforts for Adobe Photoshop's content strategy. We are dedicated to unlocking growth opportunities, refining content strategy, and ensuring that Photoshop remains the go-to solution for photo and imaging workflows. This role blends SEO strategy, content optimization, content creation, and analytics to enhance search visibility and drive meaningful engagement.
 <br/>
 <br/>
 As part of our team, you&rsquo;ll play a key role in shaping SEO-led content strategies that align with customer intent, search, and industry trends, and Adobe&rsquo;s broader marketing goals. You will collaborate with marketing teams and ensure the strategies align with the team and business big bets.
 <br/>
 <br/>
 <strong>
  What You'll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and implement a content-focused SEO strategy for Adobe Photoshop to enhance visibility and drive organic traffic growth.
  </li>
  <li>
   Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions.
  </li>
  <li>
   Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.
  </li>
  <li>
   Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
  </li>
  <li>
   Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility.
  </li>
  <li>
   Analyzing SEO performance, identifying key trends, reporting on impact, and spotting opportunities to grow content efforts.
  </li>
  <li>
   Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring Photoshop content adapts to emerging search landscapes.
  </li>
  <li>
   Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What You Need To Succeed
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   5+ years of SEO experience, with a strong focus on content strategy SEO.
  </li>
  <li>
   Expertise in SEO tools like Ahrefs, Google Search Console, and content optimization platforms.
  </li>
  <li>
   Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact.
  </li>
  <li>
   Experience developing SEO-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.
  </li>
  <li>
   Ability to analyze keyword trends, forecast performance, and report on core SEO metrics.
  </li>
  <li>
   Strong interpersonal and communication skills&mdash;comfortable presenting SEO insights and recommendations across teams.
  </li>
  <li>
   Having previous content writing and editorial experience is a plus.
   <br/>
   <br/>
  </li>
 </ul>
 Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $80,700 -- $151,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
 <br/>
 <br/>
 In California, the pay range for this position is $104,400 - $151,200 In New York, the pay range for this position is $104,400 - $151,200
 <br/>
 <br/>
 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
 <br/>
 <br/>
 In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
 <br/>
 <br/>
 <strong>
  State-Specific Notices:
  <br/>
  <br/>
 </strong>
 <strong>
  California:
  <br/>
  <br/>
 </strong>
 <strong>
  Fair Chance Ordinances
  <br/>
  <br/>
 </strong>
 Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and &ldquo;fair chance&rdquo; ordinances.
 <br/>
 <br/>
 <strong>
  Colorado:
  <br/>
  <br/>
 </strong>
 <strong>
  Application Window Notice
  <br/>
  <br/>
 </strong>
 If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
 <br/>
 <br/>
 <strong>
  Massachusetts:
  <br/>
  <br/>
 </strong>
 <strong>
  Massachusetts Legal Notice
  <br/>
  <br/>
 </strong>
 It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
 <br/>
 <br/>
 Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 <br/>
 <br/>
 Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
</div>


SEO Manager

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