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associate director, search engine optimization Jobs in New York

associate director, search engine optimization

search engine marketing manager

Diligent

<div><div><p><b>About Us</b></p>
<p>
Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.</p>
<div>
At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you're not just building the future - you're an agent of positive change, joining a global community on a mission to make an impact.</div>
<p>
Learn more at diligent.com or follow us on LinkedIn and Facebook</p></div><p></p>
<p><b>
About the Role:</b></p>
<p>
Join the team powering a champion brand's journey to accelerate revenue growth. Diligent is seeking a Performance Marketing Manager (SEM) to elevate our high-impact search campaigns across Google and Microsoft Ads. In this role, you'll manage significant annual SEM budgets and play a critical role in driving transformative pipeline growth and revenue across global markets and multiple product lines. Reporting to the Head of Search, you'll work cross-functionally with global marketing teams&mdash;connecting SEO, Brand, Content, Web, Demand Generation, and SEM efforts to build a powerful engine that drives conversions at scale.</p>
<p><b>
This role is for you if you are:</b></p>
<ul>
<li>Diligent about creating strategic taxonomy that unlocks scale.</li>
</ul><ul><li>Not just privy on changes in the SEM landscape but attacks new opportunities to get ahead of the competition head on.</li>
</ul><ul><li>Somebody that thrives when the stakes are at their highest.</li>
</ul><ul><li>A lifelong learner with a growth mindset that finds purpose in challenging status quos and setting the bar higher.</li>
</ul><ul><li>Bringing deep full stack paid search expertise, with a proven track record of scaling budgets, generating demand, and driving efficiency.</li>
</ul><ul><li>Self-motivated and accountable to others, seeking a role where you can push your own limits and take the next step in your career.</li>
</ul>
<p><b>Key Responsibilities</b><b>:</b></p>
<p><b>
Strategy &amp; Campaign Development</b></p>
<ul>
<li>Architect and execute paid search strategies across Google Ads, Microsoft Ads, and SA360 that do more than compete &mdash; they redefine what high-performance looks like.</li>
</ul><ul><li>Command multi-million-dollar budgets with a strategic taxonomy built to unlock scale, pivot quickly, and maintain precision even under intense growth targets.</li>
</ul><ul><li>Build and iterate keyword portfolios, ad copy frameworks, and audience segmentation plans that transform curiosity into pipeline and pipeline into revenue.</li>
</ul><ul><li>Lead roadmaps for SEM related ad creative, extensions, and landing page experiments, ensuring every touchpoint is engineered for maximum impact and measurable ROI.</li>
</ul><ul><li>Leverage AI-powered tools to optimize SEM and SEO strategies, including bid management, keyword targeting, content optimization, and performance forecasting to maximize traffic growth and ROI.</li>
</ul>
<p><b>Performance Optimization</b></p>
<ul>
<li>Serve as the SEM subject matter expert, staying ahead of trends, policies, and technologies to keep Diligent dominant &ndash; not just competitive.</li>
</ul><ul><li>Supercharge our ROAS by attracting higher value prospects by leveraging SA360 and advanced bidding strategies (rules, scripts, portfolio bidding) to optimize toward CPL, CAC, and LTV goals.</li>
</ul><ul><li>Monitor and refine performance across audiences, devices, and geographies to drive outcomes efficiently and scale spend with precision.</li>
</ul><ul><li>Conduct incrementality tests and lift studies to measure true channel impact and inform scaling decisions.</li>
</ul><ul><li>Build and maintain dashboards (Looker, GA4, Tableau) to give leadership real-time performance visibility.</li>
<li>Improve campaign elasticity and find spend-performance equilibrium by stress-testing budgets, bids, and audiences to identify scaling points where incremental investment drives optimal ROI without diminishing returns.</li>
</ul>
<p><b>Qualifications:</b></p>
<ul>
<li>3&ndash;5 years of marketing experience with a strong focus on paid search, preferably in B2B SaaS.</li>
</ul><ul><li>Proven success growing annual SEM budgets with measurable ROI &ndash; and can speak to how you did it.</li>
</ul><ul><li>Expertise in optimizing campaign taxonomy across multiple business units and geographies.</li>
</ul><ul><li>Hands-on proficiency with Google Ads, Microsoft Ads, and SA360, including portfolio bidding and automation.</li>
</ul><ul><li>Strong analytical and reporting skills with tools like Looker, GA4, Tableau, and spreadsheets.</li>
</ul><ul><li>Familiarity with Salesforce, Tableau, and attribution modeling.</li>
</ul><ul><li>Experience working with agencies or teams and collaborating across marketing, sales, and operations teams.</li>
</ul>
<p><b>Top candidates will have:</b></p>
<ul>
<li>3&ndash;5 years of direct full-stack experience managing global, multi-product SA360 accounts with high budgets.</li>
</ul><ul><li>Experience leveraging agentic AI tools to automate workflows, accelerate insights, and amplify impact, freeing up time for higher-value strategic work.</li>
</ul><ul><li>Familiarity with governance, risk, and compliance (GRC) domains including enterprise risk management (ERM), market disclosure obligations (MDO), and adjacent areas like ESG, audit, and board governance to effectively align SEM campaigns with Diligent's solutions and buyer priorities.</li>
</ul><ul><li>An unwavering commitment to competing with a winning mentality.</li></ul><br>
<p></p>
<p></p><div><p><b>
What Diligent Offers You</b></p>
<ul>
<li><b>Creativity is ingrained in our culture.</b> We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients</li>
<li><b>We care about our people. </b>Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few</li>
<li><b>We have teams all over the world</b>. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.</li>
<li><b>Diversity is important to us.</b> Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.</li>
</ul>
<p>Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability &ndash; to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.</p>
<p>
Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to <b>work onsite at least 50% of the time.</b> We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.</p><br>
<p></p>
<p>
We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.</p>
<p><b>
To all recruitment agencies:</b> Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.</p></div></div>

Digital Marketing Manager - SEM

Digital Marketing Manager-SEM

Slice

<div>
 Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family&rsquo;s pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We&rsquo;re growing and adding more talent to help fulfil this valuable mission. That&rsquo;s where you come in.
 <br/>
 <br/>
 <strong>
  The Challenge to Solve
  <br/>
  <br/>
 </strong>
 Slice is hiring a B2B SEO Manager to lead organic search growth for slice.com and the Slice Blog. You will focus on maximizing visibility, improving search rankings, and driving technical, content, and off-page SEO performance across product pages, blog posts, support articles, and other core site content.
 <br/>
 <br/>
 This role combines strategic oversight with hands-on execution of SEO initiatives. You&rsquo;ll work closely with content, product, engineering and web teams to optimize site structure, content, technical SEO, and backlink strategy.
 <br/>
 <br/>
 <strong>
  The Role
  <br/>
  <br/>
 </strong>
 Technical SEO &amp; Site Performance
 <br/>
 <br/>
 <ul>
  <li>
   Perform crawl and log file analysis to uncover bot behavior and identify crawl inefficiencies.
  </li>
  <li>
   Optimize site structure, indexation, canonicalization, XML sitemaps, and robots directives to maximize search engine visibility. Design, implement, and validate schema and structured data (FAQ, Product, Article) to improve rich results and AI discoverability. Develop automated workflows and dashboards to monitor SEO performance, validate technical and content updates, and ensure consistency across pages at scale.
  </li>
  <li>
   Collaborate across teams to embed SEO best practices into content creation, product launches, and web QA.
   <br/>
   <br/>
  </li>
 </ul>
 Content Optimization
 <br/>
 <br/>
 <ul>
  <li>
   Conduct competitive research and keyword analysis to uncover growth opportunities.
  </li>
  <li>
   Lead SEO optimization for product pages, blogs, support articles, and other core content.
  </li>
  <li>
   Analyze SEO performance metrics (traffic, rankings, crawl health) and deliver actionable recommendations. Align strategies with the B2C SEO team to ensure consistency across slice.com and slicelife.com.
  </li>
  <li>
   Stay current on algorithm updates, AI/LLM search trends, and emerging SEO technologies, adjusting strategy as needed.
  </li>
  <li>
   Translate SEO performance into clear, goal-oriented business insights that resonate with executives and non-technical stakeholders.
  </li>
  <li>
   Regularly report on visibility, rankings, and site performance in simple terms that connect SEO initiatives to business outcomes.
   <br/>
   <br/>
  </li>
 </ul>
 Backlink Strategy &amp; Off-Page SEO
 <br/>
 <br/>
 <ul>
  <li>
   Develop and execute a B2B link-building strategy to acquire high-quality, relevant backlinks.
  </li>
  <li>
   In collaboration with the content team, identify partnership, guest posting, and industry outreach opportunities to strengthen domain authority.
  </li>
  <li>
   Monitor backlink profile health and disavow toxic links as needed.
  </li>
  <li>
   Collaborate with the content team to create link-worthy assets and campaigns.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  The Winning Recipe
  <br/>
  <br/>
 </strong>
 We&rsquo;re looking for a creative, entrepreneurial B2B SEO Manager. These are the core competencies this role calls for:
 <br/>
 <br/>
 <ul>
  <li>
   5+ years of SEO experience with a proven record of driving measurable organic growth
  </li>
  <li>
   Strong communicator able to distill complex SEO data into straightforward business language for executives, sales leaders, and cross-functional partners
  </li>
  <li>
   Experienced in B2B content SEO, specifically in optimizing product pages, blogs, and support content
  </li>
  <li>
   Deep expertise in technical SEO, site architecture, crawl optimization, indexation, and schema
  </li>
  <li>
   Hands-on experience with AI/LLM SEO workflows and applying AI to scale processes
  </li>
  <li>
   Experience with B2B link-building and off-page SEO strategies to grow domain authority
  </li>
  <li>
   Proficient in SEO tools: Google Search Console, SEMrush, Clearscope.io, Screaming Frog. BI tools, SQL/Python a plus
  </li>
  <li>
   Strong analytical skills and able to translate data into actionable SEO strategies
  </li>
  <li>
   Bonus: Experience with restaurant SEO or vertical SaaS SEO
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  The Extras
  <br/>
  <br/>
 </strong>
 Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights:
 <br/>
 <br/>
 <ul>
  <li>
   Flexible PTO
  </li>
  <li>
   Market leading medical, vision and dental insurance
  </li>
  <li>
   401K matching up to 4%
  </li>
  <li>
   Monthly wellness reimbursement/stipend
  </li>
  <li>
   Weekly pizza stipend (Yes, that&rsquo;s a thing!)
   <br/>
   <br/>
  </li>
 </ul>
 Salary Range: $120k to $140k + benefits
 <br/>
 <br/>
 <em>
  The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
  <br/>
  <br/>
 </em>
 <strong>
  The Hiring Process
  <br/>
  <br/>
 </strong>
 Here&rsquo;s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 1-3 weeks to complete and you&rsquo;d be expected to start on a specific date.
 <br/>
 <br/>
 <ul>
  <li>
   Application
  </li>
  <li>
   30 minute meeting with Recruiter
  </li>
  <li>
   Creative Challenge
  </li>
  <li>
   Panel Interview
  </li>
  <li>
   1 hour Interview with VP, Marketing
  </li>
  <li>
   Final meeting with the Chief Revenue Officer
   <br/>
   <br/>
  </li>
 </ul>
 Pizza brings people together. Slice is no different. We&rsquo;re an Equal Opportunity Employer and embrace a diversity of backgrounds, cultures, and perspectives. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.
 <br/>
 <br/>
 <strong>
  Privacy Notice Statement of Acknowledgment
  <br/>
  <br/>
 </strong>
 <em>
  When you apply for a job on this site, the personal data contained in your application will be collected by Slice. Slice is keeping your data safe and secure. Once we have received your personal data, we put in place reasonable and appropriate measures and controls to prevent any accidental or unlawful destruction, loss, alteration, or unauthorised access. If selected, we will process your personal data for hiring /employment processes, as well as our legal obligations.
  <br/>
  <br/>
 </em>
 <em>
  If you are not selected for the job position and you have given consent on the question below (by selecting "Give consent") we will store and process your personal data and submitted documents (CV) to consider eligibility for employment up to 365 days (one year). You have the right to withdraw your previously given consent for storing your personal data and CV in the Slice database considering eligibility for employment for a year. You have the right to withdraw your consent at any time.
  <br/>
  <br/>
 </em>
 <em>
  For additional information and / or exercise of your rights to the protection of personal data, you can contact our Data Protection Officer, e-mail:
 </em>
 <strong>
  <em>
   privacy@slicelife.com
  </em>
 </strong>
</div>


B2B SEO Manager

Horizon Media, Inc.

<div><div>Job Description</div><div><div>
Job Description</div></div><div><div><div><div><div><div><div><div><div><div>
Who We Are</div><div>
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain&rsquo;s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.<br>
<br>
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.</div><div></div><div>
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.</div><div></div><div>
What You&rsquo;ll Do</div><div>
The SEO Associate Director is central to the SEO team and is responsible for the overall management and success of our clients&rsquo; organic search programs. The SEO Associate Director position will have reports at the analyst and senior analyst levels. The responsibilities will differ from client to client, and in general, the typical breakdown of the SEO Manager&rsquo;s core activities will be as follows:</div><div></div><div>
Strategy development: 30%</div><div>
Client Management: 30%</div><div>
Technical Consultation/Implementation Support: 15%</div><div>
Reporting: 10%</div><div>
Evangelism/Education: 10%</div><div>
New Business: 5%</div><ul><li><div>
Strategy generation &amp; execution across multiple clients</div></li></ul><ul><li><div>
Project manage and work with multiple teams, including technical teams, to determine &amp; build strategies for technical SEO implementation</div></li></ul><ul><li><div>
Work in conjunction with predefined SEO campaign objectives</div></li></ul><ul><li><div>
Perform client work outlined in coordination with other media teams</div></li></ul><ul><li><div>
Work with multiple levels of agency teams to provide the best organic search experience possible</div></li></ul><div></div><div>
Who You Are</div><ul><li><div>
Enthusiastic, detail-oriented, hardworking, with a keen eye for detail</div></li></ul><ul><li><div>
A strong writer and presenter; able to articulate clearly and effectively</div></li></ul><ul><li><div>
A team player, willing to roll up your sleeves</div></li></ul><ul><li><div>
An independent worker with strong time management and organization skills</div></li></ul><ul><li><div>
An excellent communicator both orally and in writing, with the ability to communicate effectively with developers &amp; technical team as well as clients &amp; account team</div></li></ul><ul><li><div>
Able to conduct relevant keyword research and make recommendations</div></li></ul><ul><li><div>
Experienced in interpreting analytical data and identifying actionable opportunities</div></li></ul><ul><li><div>
A strong project manager with practiced delegation skills, to ensure deliverables are being collaboratively developed with the appropriate level of guidance, meeting client deadlines and quality standards</div></li></ul><ul><li><div>
A supporter of and advocate for diversity, equity, and inclusion</div></li></ul><div></div><div>
Preferred Skills &amp; Experience</div><ul><li><div>
6+ years&rsquo; work experience in SEO, part of which was in supporting enterprise clients</div></li></ul><ul><li><div>
Expert knowledge of all aspects of SEO, as well as solid understanding of all digital media disciplines</div></li></ul><ul><li><div>
Expert knowledge of Google Analytics and Microsoft Office Applications</div></li></ul><ul><li><div>
A comprehensive understanding of key search engine ranking factors</div></li></ul><ul><li><div>
Familiarity with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, and/or other industry tools</div></li></ul><ul><li><div>
Ability to conduct relevant keyword research and make recommendations</div></li></ul><ul><li><div>
A thorough understanding of and the ability to conduct detailed on-site optimization</div></li></ul><ul><li><div>
Ability to interpret analytics data and identify actionable opportunities</div></li></ul><ul><li><div>
Proven ability to autonomously manage an ongoing SEO campaign</div></li></ul><ul><li><div>
Knowledge of the inner workings of local search &amp; local rankings</div></li></ul><ul><li><div>
Experience with local listings management (LLM) and local SEO</div></li></ul><ul><li><div>
A solid understanding of CRO (Conversion Rate Optimization / A/B Testing) is a plus</div></li></ul><ul><li><div>
Working knowledge of HTML, PHP, Javascript, and/or CSS is a plus</div></li></ul><div></div><div>
Certificates, Licenses and Registrations</div><ul><li><div>
Google Analytics Certification is helpful</div></li></ul><ul><li><div>
Brightedge Certification is a big plus</div></li></ul><div></div><div>
Physical Activity and Work Environment</div><div>
No physical activity required. Some travel may be required for trade shows, publisher/client visits, etc.</div></div></div></div></div></div></div></div></div></div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$110,000.00 - $130,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

Associate Director, Search Engine Optimization

Sollis Health

<div>
 <p>
  <span>
   Sollis Health is hiring for a strategic
  </span>
  <strong>
   <span>
    Senior Manager of Web &amp; SEO
   </span>
  </strong>
  <span>
   to own and optimize our website experience, drive organic growth, and build a robust CRO roadmap. In this highly cross-functional role, you&rsquo;ll collaborate with the broader Marketing, Revenue and Product team to enhance user journeys, boost performance across our e-commerce and lead flow, and stay ahead of evolving trends in SEO &mdash;including the growing influence of AI in the user&rsquo;s search behavior.
  </span>
 </p>
 <p>
  <strong>
   <span>
    Responsibilities:
   </span>
  </strong>
  <span>
   &nbsp;
  </span>
 </p>
 <ul>
  <li>
   <span>
    Lead the end-to-end strategy, management, and optimization of the company website.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Oversee daily web operations, ensuring site speed, UX, and accessibility meet best practices.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Manage and iterate on the e-commerce and conversion flow to reduce friction and maximize member acquisition.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Develop and own a data-driven CRO roadmap aligned to business KPIs, execute A/B and multivariate testing programs to improve engagement and UX.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Analyze user behavior and funnel performance using web analytics tools such as GA4, including building dashboards that deliver meaningful insights.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Lead website redesigns, migrations, and optimizations with UX, design, and development teams.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Continuously test and evolve website pages, CTAs, navigation, and content layout.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Create and manage accurate event tracking via Google Tag Manager and other platforms.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Regularly report on website and organic performance to stakeholders. Provide monthly and quarterly reports with actionable insights.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Lead and execute comprehensive SEO strategies across technical, on-page, and off-page domains.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Conduct technical audits and partner with Engineering to ensure best practices.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Own internal linking strategies and manage backlink profile growth.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Guide the Content team on SEO-informed content development and optimization.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Stay informed on evolving AI-driven search technologies and adapt SEO strategies accordingly.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Collaborate cross functionally to launch initiatives that drive growth.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Serve as a thought partner on content performance, UX, and overall site experience.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Perform related duties as requested.&nbsp;
   </span>
   <span>
    &nbsp;
   </span>
  </li>
 </ul>
 <p>
  <strong>
   <span>
    Experience
   </span>
  </strong>
  <span>
   &nbsp;
  </span>
 </p>
 <p>
  <span>
   We believe extraordinary people come from a variety of backgrounds, but ideally, we would expect that you have:
  </span>
  <span>
   &nbsp;
  </span>
 </p>
 <ul>
  <li>
   <span>
    6+ years of experience in website management, SEO, and CRO, ideally in a fast-paced or growth-oriented environment.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Deep understanding of web platforms, CMSs (e.g., Webflow, WordPress, Directus or custom CMS), and technical SEO.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Proven experience with Google Analytics 4, Google Tag Manager, A/B testing platforms (e.g., Optimizely, VWO), and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog).
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Conduct regular site audits, keyword research, and competitive analysis.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Prior experience in the healthcare, healthtech, or wellness industry a strong plus.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Experience in DTC digital environments is a must, B2B is a plus.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Experience creating CRO testing roadmaps and directly impacting pipeline or revenue goals.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Familiarity with modern e-commerce and lead-gen flow design and optimization principles.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Strategic thinker with a strong grasp of how AI and LLMs are impacting search behavior.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Strong project management skills and ability to collaborate cross-functionally.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Excellent communication and reporting skills.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Working knowledge of HTML/CSS, structured data, and website architecture.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Understanding of accessibility and compliance standards (e.g., ADA, HIPAA).
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Stay current with algorithm updates, industry trends, and best practices.
   </span>
   <span>
    &nbsp;
   </span>
  </li>
 </ul>
 <p>
  <span>
   &nbsp;
  </span>
 </p>
 <p>
  <strong>
   <span>
    Comp &amp; Benefits:
   </span>
  </strong>
  <span>
  </span>
  <span>
   &nbsp;
  </span>
 </p>
 <p>
  <span>
   Range: $110,000 -$130,000 + Bonus&nbsp; + Equity&nbsp;&nbsp;
  </span>
 </p>
 <p>
  <span>
   This is the range of pay for New York City &amp; California candidates only.&nbsp; Sollis is a multi-state employer and this rate/range may not reflect the pay for positions that are performed solely in localities outside of this location. Furthermore, actual pay is dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, location, education, etc.
  </span>
 </p>
 <p>
  <span>
   Our people are our greatest asset, so we designed a comprehensive compensation and benefit package that matches. Some of our offerings include:
  </span>
  <span>
   &nbsp;
  </span>
 </p>
 <ul>
  <li>
   <span>
    Excellent benefits, including healthcare, dental, vision
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    401K with 3% match
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Unlimited PTO and Generous Sick Time
   </span>
  </li>
  <li>
   <span>
    12 Observed holidays
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Free Sollis Health membership for you and your eligible family members
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Employee stock options offering&nbsp;
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Annual professional development allocations&nbsp;&nbsp;
   </span>
   <span>
    &nbsp;
   </span>
  </li>
  <li>
   <span>
    Modern, elegant, and high-end work environment
   </span>
   &nbsp;
  </li>
 </ul>
 <p>
  <strong>
   About Sollis Health
  </strong>
 </p>
 <p>
  Sollis Health is the first and only medical membership that&rsquo;s on-demand 24/7, 365. We live up to the concierge promise: with just one call, our members experience unparalleled care and follow-up on their schedule and their terms.&nbsp;
 </p>
 <p>
  Our members never wonder if it&rsquo;s a &ldquo;real&rdquo; emergency. They simply call Sollis for immediate access to ER-trained medical teams, on-site labs and imaging, expedited specialist appointments, and care navigation that&rsquo;s all under one roof. With unlimited 24/7 virtual and in-person support from locations in Manhattan, the Hamptons, Los Angeles, South Florida, and San Francisco, Sollis puts our members in first class by handling all medical issues&mdash;big or small&mdash;with expert concierge care anytime, anywhere.&nbsp;
  <em>
   &nbsp;
  </em>
 </p>
</div>


Website & SEO Senior Manager

E.L.F. BEAUTY

<div>
 <strong>
  About The Company
  <br/>
  <br/>
 </strong>
 e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it&rsquo;s a daily routine that nourishes your skin barrier over time.
 <br/>
 <br/>
 In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
 <br/>
 <br/>
 Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
 <br/>
 <br/>
 <strong>
  Position Summary:
  <br/>
  <br/>
 </strong>
 e.l.f. Beauty is seeking an exceptional Search Specialist to join our innovative digital team as a resident GEO/AEO AI Search expert. The
 <strong>
  Manager, AI Search &amp; SEO
 </strong>
 will balance today&rsquo;s SEO execution with tomorrow&rsquo;s Ai search innovation, managing brand visibility while supporting e.l.f. beauty in preparing for AI and LLM-powered discovery of the future.
 <br/>
 <br/>
 We&rsquo;re seeking someone who
 <strong>
  thrives as both a side-kick and challenger
 </strong>
 : supportive enough to be embraced across teams, yet proactive and bold in driving innovation.
 <br/>
 <br/>
 In this pivotal role, you'll leverage advanced Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) technologies to help drive our digital marketing strategy and performance across the e.l.f. Beauty portfolio of brands.
 <br/>
 <br/>
 <strong>
  Acting as both activator and educator
 </strong>
 , this role will empower teams to embed future-proof tactics across the digital ecosystem, from websites to app stores to AI-powered assistants. You&rsquo;ll play a critical role in evolving how our brands, including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium and Rhode Skin, show up in a search landscape defined by generative AI, natural language queries, and platform-native discovery.
 <br/>
 <br/>
 <strong>
  Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   AI-Driven Search &amp; LLM Optimization
  </li>
  <li>
   Serve as the resident supporting expert on AI search technologies, staying ahead of emerging capabilities for GEO, AEO, LLMs, and ASO
  </li>
  <li>
   Research and apply strategies for visibility within AI-powered search experiences (AI Mode, Bing AI, ChatGPT plugins, Perplexity, etc.)
  </li>
  <li>
   Apply LLM- optimiaztion techniques and monitor how LLMs (ChatGPT, Bing AI, etc.) cite and mention e.l.f., refining approaches accordingly
  </li>
  <li>
   User Experience &amp; Conversion
  </li>
  <li>
   Treat SEO/GEO/ASO as an extension of UX, ensuring navigation, linking, and on-site/app search enhance discoverability and conversion
  </li>
  <li>
   Ensure accessibility and UX standards across all digital properties
  </li>
  <li>
   Measurement &amp; Reporting
  </li>
  <li>
   Track rankings, traffic, Core Web Vitals, ASO performance, and AI-driven citations
  </li>
  <li>
   Report on both traditional SEO metrics and emerging AI search KPIs
  </li>
  <li>
   Develop executive-level presentations highlighting insights, technical enhancements, and strategic recommendations
  </li>
  <li>
   Collaboration &amp; Thought Leadership
  </li>
  <li>
   Partner with digital commerce, analytics, engineering, design, and product teams to integrate SEO/GEO/ASO strategies
  </li>
  <li>
   Develop and lead training, playbooks, and best practices to educate cross-functional teams in marketing and brand across brands
  </li>
  <li>
   Stay ahead of GEO, ASO, and AI search trends seizing meaningful opportunities
  </li>
  <li>
   App Store Optimization (ASO) &amp; App Discovery
  </li>
  <li>
   Develop and maintain an ASO strategy for the e.l.f. app across app store listings
  </li>
  <li>
   Drive audience and topic research to inform app content strategies, beyond just keywords
  </li>
  <li>
   Collaborate with product and content teams to optimize app discoverability within app ecosystems and emerging AI-driven app surfaces
  </li>
  <li>
   Technical SEO Excellence
  </li>
  <li>
   Conduct site and app audits to improve crawlability, indexation, and architecture
  </li>
  <li>
   Optimize Core Web Vitals, mobile-first performance, and page speed
  </li>
  <li>
   Implement structured data, schema markup, and rich snippets
  </li>
  <li>
   Diagnose and resolve technical SEO issues ((i.e., redirects, canonicalization, broken links, sitemaps, etc.)
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4&ndash;6 years of experience in SEO, AI-driven search, or digital optimization (agency or in-house)
  </li>
  <li>
   Expertise in technical SEO, GEO, AEO, and ASO with proven results
  </li>
  <li>
   Deep understanding of modern web technologies (server-side rendering, SPAs, SSR, etc.) and how AI/search bots crawl
  </li>
  <li>
   Skilled in tools like Screaming Frog, Search Console, GA4, Looker Studio, SEMRush, SimilarWeb, Conductor ,or LLM-supported tools
  </li>
  <li>
   Experience working cross-functionally in matrix environments where influence and expertise drive results
  </li>
  <li>
   Strong data-driven mindset with ability to translate insights into business impact and execution
  </li>
  <li>
   Exceptional communication skills with both technical and non-technical audiences
  </li>
  <li>
   Familiarity with HTML, JavaScript, CSS, JSON-LD, accessibility standards is a plus
  </li>
  <li>
   Bachelor&rsquo;s degree in Marketing, Computer Science, Data Science, or related field; advanced degree preferred
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <em>
  This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors&rsquo; discretion.
  <br/>
  <br/>
 </em>
 <em>
  e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
 </em>
</div>


Manager, Ai Search & SEO, e.l.f. Beauty

SEO Strategy Lead

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