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search engine marketing specialist

TrackPad

We are looking for a Mid-Level SEO Specialist who can take ownership of our organic growth and help us scale our website traffic, rankings, and conversions.The ideal candidate should have hands-on experience in On-Page SEO, Technical SEO, and Off-Page strategies, with a strong understanding of modern search engine algorithms.Responsibilities:<ul><li>Perform keyword research based on search intent and competition</li><li>Optimize website pages (titles, meta descriptions, headings, internal linking)</li><li>Conduct technical SEO audits and fix issues (indexing, crawl errors, speed optimization)</li><li>Build high-quality backlinks using white-hat strategies</li><li>Monitor rankings, traffic, and performance using SEO tools</li><li>Analyze competitors and implement growth strategies</li><li>Work on content strategy to improve organic visibility</li><li>Optimize Shopify / WordPress websites (if applicable)</li></ul>Requirements:<ul><li>2&ndash;4 years of SEO experience</li><li>Proven track record of ranking websites</li><li>Strong knowledge of tools like Ahrefs, SEMrush, Google Search Console, Google Analytics</li><li>Understanding of technical SEO (Core Web Vitals, indexing, schema, etc.)</li><li>Experience in link-building outreach</li><li>Basic understanding of content marketing</li><li>E-commerce SEO experience is a plus (especially Shopify)</li></ul>Job Type: Full-timePay: From Rs40,000.00 per monthWork Location: In person

Mid-Level SEO Specialist (On-Page + Technical + Off-Page)

Scaleup Connect

Job Title: PPC Specialist &ndash; Google AdsEmployment Type: Full-Time Work Mode: Onsite Working Days &amp; Hours: Monday &ndash; Friday | 03:00 PM &ndash; 12:00 AM Location: Karachi Gender Preference: Equal Opportunity EmployerAbout the OpportunityScaleup Connect is hiring on behalf of its client for a PPC Specialist &ndash; Google Ads to manage and optimize paid search campaigns across Google platforms.This role is focused specifically on paid search and performance-driven campaign management. The ideal candidate must have hands-on expertise in Search, Display, YouTube, and Performance Max (PMAX) campaigns with a strong analytical mindset and ability to drive measurable ROI.This is not a general digital marketing role &mdash; it requires platform-level depth in Google Ads.Role OverviewThe PPC Specialist will be responsible for planning, executing, optimizing, and scaling Google Ads campaigns to maximize ROAS and achieve defined KPIs. The role requires strong expertise in keyword strategy, bid management, conversion tracking, and data analysis.Key Responsibilities<ul><li>Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max.</li><li>Conduct in-depth keyword research, competitor analysis, and audience targeting.</li><li>Optimize campaigns to achieve CPC, CPA, ROAS, and conversion targets.</li><li>Implement and manage conversion tracking using Google Analytics, Google Tag Manager, and tracking pixels.</li><li>Scale high-performing campaigns and improve underperforming ones through structured testing.</li><li>Manage campaigns for both B2B and B2C markets with region-specific strategies.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Communicate campaign performance updates to internal stakeholders.</li><li>Stay updated with Google Ads policies, new features, and industry best practices.</li></ul>Required Experience &amp; Skills<ul><li>Minimum 1 year of hands-on experience managing Google Ads campaigns.</li><li>Strong proficiency in Google Analytics.</li><li>Solid understanding of performance metrics and attribution.</li><li>Ability to analyze campaign data and make data-driven decisions.</li><li>Understanding of landing page optimization for higher conversion rates.</li></ul>Nice to Have<ul><li>Experience managing eCommerce or lead-generation campaigns.</li><li>Knowledge of remarketing strategies and audience segmentation.</li></ul>Tools &amp; Software Expertise<ul><li>Google Ads</li><li>Google Analytics</li><li>Google Tag Manager</li><li>Conversion Tracking Pixels</li><li>Campaign Performance Reporting Tools</li><li>Keyword Research Tools</li></ul>Education<ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a relevant field (Preferred)</li></ul>Pay: Rs80,000.00 - Rs90,000.00 per monthWork Location: In person

Google Ads Specialist

Horizon Tech

Horizon Tech is seeking a results-driven Marketing &amp; SEO Specialist to manage and optimize our online presence, drive organic traffic, and generate qualified leads for our printing and promotional products business. The ideal candidate will have hands-on experience in SEO, content marketing, and digital campaigns, with a strong understanding of e-commerce and service-based marketing.But beyond the skills, we're looking for someone who truly brings a lot to the table, someone with a great personality, a genuine passion for marketing and SEO, and the enthusiasm to take our brand's exposure to the next level. If you get excited about building content, growing an audience, and seeing real results, this role is for you.Key Responsibilities:<ul><li>Conduct keyword research relevant to printing, signage, and promotional products</li><li>Optimize website pages, product descriptions, and landing pages for search engines</li><li>Perform on-page and technical SEO improvements</li><li>Monitor rankings, traffic, and performance using SEO tools</li><li>Create and optimize content for website pages, blogs, and product categories</li><li>Write SEO-friendly descriptions for products such as business cards, flyers, banners, and more</li><li>Build and manage engaging blog content to drive organic visibility and establish brand authority</li><li>Create and manage Facebook and Instagram content to grow our social media presence and audience engagement</li><li>Develop content strategies to improve organic visibility and overall engagement</li><li>Improve website structure, internal linking, and user experience</li><li>Optimize landing pages for lead generation and conversions</li><li>Collaborate with design and development teams for website improvements</li><li>Plan and execute campaigns across Google Ads, social media, and email marketing</li><li>Track campaign performance and optimize for ROI</li><li>Support promotions, offers, and seasonal campaigns</li><li>Monitor website traffic, keyword rankings, and campaign performance</li><li>Provide regular reports with actionable insights</li><li>Use data to continuously improve marketing strategies and decision-making</li></ul>Qualifications:<ul><li>4&ndash;5 years of experience in SEO and digital marketing</li><li>Strong understanding of on-page, off-page, and technical SEO</li><li>Hands-on experience managing blogs and creating content for Facebook and Instagram</li><li>Experience with Google Analytics, Google Search Console, and SEO tools such as Ahrefs and SEMrush</li><li>Familiarity with e-commerce or print industry marketing is a plus</li><li>Strong analytical and problem-solving skills</li><li>Experience with Shopify, WordPress, or similar CMS platforms</li><li>Knowledge of Google Ads, Meta Ads, and email marketing tools</li><li>A great personality with a passion for marketing, content creation, and driving real results</li><li>Self-motivated, enthusiastic, and excited about building brand exposure across multiple channels</li></ul>Other Details<ul><li>Job Timings: On-site 6:00 PM till 3:00 AM.</li><li>Office location: Off to Shahrah-e-Faisal, PECHS, Karachi</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthApplication Question(s):<ul><li>What will be your expected salary? </li><li>Are you comfortable working on a 6:00 pm to 3:00 am shift?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Google Ads or Meta Ads campaigns: 4 years (Required)</li><li>managing Facebook and Instagram content: 4 years (Required)</li><li>Ahrefs, SEMrush, or Google Analytics: 4 years (Required)</li><li>SEO &amp; Marketing : 4 years (Required)</li></ul>Language:<ul><li>Fluent English (Required)</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Marketing & SEO Specialist

Crossway Consulting

Search Engine Optimization SpecialistAre you passionate about driving organic growth, enhancing online visibility, and optimizing digital experiences? We are seeking a talented and results-driven Search Engine Optimization (SEO) Specialist to join our dynamic team. As an SEO Specialist at Crossway Consulting, you will have the opportunity to shape our online presence, improve search rankings, and create impactful strategies that resonate with our target audience.About Us: Crossway Consulting is a leading digital marketing agency dedicated to delivering top-notch services to its clients. With a commitment to excellence and innovation, we are looking for an SEO Specialist who can contribute to our continuous growth and success.Position: Search Engine Optimization SpecialistLocation: Block-6, PECHS, Shahra-e-FaisalResponsibilities:<ul><li>Develop and execute effective SEO strategies to enhance organic search rankings and increase website traffic.</li><li>Conduct thorough keyword research to identify valuable opportunities and trends within our industry.</li><li>Optimize on-page elements such as meta tags, headers, and content to improve search engine visibility.</li><li>Collaborate with content creators to ensure that all web content is optimized for search engines and aligns with SEO goals.</li><li>Perform regular website audits to identify technical SEO issues and provide recommendations for improvement.</li><li>Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.</li><li>Stay up-to-date with industry trends, search engine algorithm updates, and best practices in SEO.</li><li>Generate insightful reports on SEO performance, highlighting key metrics, trends, and areas for improvement.</li><li>Stay informed about competitors' strategies and identify opportunities to outperform them in search results.</li></ul>Qualifications:<ul><li>Proven experience as an SEO Specialist or similar role, with a track record of improving search rankings and organic traffic.</li><li>In-depth knowledge of search engine algorithms, ranking factors, and technical SEO.</li><li>Proficiency in using SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.</li><li>Familiarity with HTML, CSS, and website development concepts as they relate to SEO.</li><li>Strong analytical skills and the ability to translate data into actionable insights.</li><li>Excellent communication skills, both written and verbal.</li><li>Up-to-date with the latest trends and best practices in SEO and digital marketing.</li><li>Any relevant certifications, degrees, or courses in SEO or digital marketing</li></ul>Benefits:<ul><li>Competitive salary and performance-based bonuses.</li><li>Opportunities for professional development and growth within a rapidly expanding company.</li><li>Collaborative and inclusive work environment.</li></ul>If you are passionate about SEO, have a keen eye for detail, and want to make a significant impact on our online presence, we'd love to hear from you. Join us in shaping the future of Crossway Consulting. Apply now by sending your resume and a cover letter detailing your relevant experience and accomplishments in the field of SEO.Crossway Consulting is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.Application Deadline:Don't miss this opportunity to be a key player in driving our digital success. Join Crossway Consulting today!Job Type: Full-timePay: Rs50,000.00 - Rs60,000.00 per monthExperience:<ul><li>SEO/SEM: 2 years (Required)</li></ul>Work Location: In person

Search Engine Optimization Executive

Dawat-e-Islami Trust

Key Responsibilities<ul><li>Technical SEO Excellence: Conduct regular deep-crawl audits using Screaming Frog to optimize site architecture, improve Core Web Vitals, and manage complex schema markups for nonprofit-specific rich snippets.</li><li>On-Page &amp; Content Strategy: Align content with Google&rsquo;s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines to establish institutional integrity and donor trust.</li><li>Strategic Keyword Research: Utilize Ahrefs and SEMrush to identify high-intent keywords that bridge the gap between educational awareness and &quot;donation intent.&quot;</li><li>Off-Page &amp; Authority Building: Execute ethical white-hat link-building campaigns and digital PR to increase domain authority within the NGO and philanthropic space.</li><li>Performance Tracking: Manage Google Search Console, GA4, and Google Tag Manager (GTM) to track donor journeys and attribute organic traffic to specific revenue goals.</li><li>Conversion Optimization: Collaborate with design and content teams to optimize landing pages for higher donation conversion rates.</li></ul>Required Skills &amp; Qualifications<ul><li>Experience: 3+ years of proven experience in SEO (Senior level).</li><li>Technical Stack: Expert proficiency in Ahrefs, SEMrush, Screaming Frog, Google Search Console (GSC), and Google Tag Manager (GTM).</li><li>Analytical Depth: Ability to translate complex data into actionable growth strategies for leadership.</li><li>Communication: Strong English communication skills to articulate the &quot;why&quot; behind SEO recommendations to non-technical stakeholders.</li><li>Mission-Driven: A passion for utilizing digital marketing to create real-world social impact.</li></ul>Work Location: In person

Senior SEO Specialist

Digital Tech Box

Company: Zynex Vision Location: F.B Area, Block 13, Karachi Job Type: Full-Time (On-Site Only) Shift Timing: 9:00 PM &ndash; 6:00 AMJob Overview: Zynex Vision is looking for a Performance Marketing Expert who can manage both SEO and paid advertising (Google Ads &amp; Meta Ads) with a strong focus on generating sales and conversions, not just traffic.This role is ideal for candidates who understand complete digital marketing funnels and have hands-on experience in ecommerce growth.Key Responsibilities:<ul><li>Plan and execute SEO strategies including On-page, Off-page, and Technical SEO</li><li>Perform keyword research and competitor analysis</li><li>Create and manage Google Ads campaigns (Search, Shopping, Performance Max)</li><li>Run and optimize Meta Ads (Facebook &amp; Instagram) campaigns</li><li>Monitor campaign performance and optimize for ROAS, CTR, and conversions</li><li>Use tools like Google Analytics, Search Console, and Ads Managers for reporting</li><li>Continuously test and improve campaigns for better results</li></ul>Requirements:<ul><li>Proven experience in SEO, Google Ads, and Meta Ads</li><li>Strong understanding of ecommerce (Shopify preferred)</li><li>Ability to generate high-converting traffic and sales</li><li>Hands-on experience with analytics and tracking tools</li><li>Strong analytical and problem-solving skills</li><li>Portfolio or case studies showing real performance results</li></ul>Important:<ul><li>This is a strictly on-site position (remote work is not allowed)</li><li>Location: F.B Area, Block 13, Karachi</li><li>Shift: Night shift (9:00 PM &ndash; 6:00 AM)</li></ul>What We Offer:<ul><li>Competitive salary package</li><li>Growth opportunities in international ecommerce projects</li><li>Performance-based career growth</li><li>Professional working environment</li></ul>How to Apply: Send your resume along with portfolio/case studies to: hr@zynexvision.orgPay: From Rs50,000.00 per monthApplication Question(s):<ul><li>How many years of experience do you have in SEO, Google Ads, and Meta Ads?</li><li>What is your current location (area in Karachi)?</li><li>What is your current salary? (PKR)</li><li>What is your expected salary? (PKR)</li><li>Are you willing to work on-site in F.B Area, Block 13, Karachi?</li><li>Are you comfortable working night shift (9 PM &ndash; 6 AM)?</li><li>How soon can you join?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Performance Marketing Expert (SEO + Google Ads + Facebook Ads) – Night Shift | On-Site

Company: Zynex Vision Location: F.B Area, Block 13, Karachi Job Type: Full-Time (On-Site Only) Shift Timing: 9:00 PM &ndash; 6:00 AM (Night Shift)Job Requirements (Important):<ul><li>This is strictly an on-site role (Remote is NOT allowed)</li><li>Must be available for night shift (9 PM &ndash; 6 AM)</li><li>Candidate should be based in Karachi or willing to relocate</li></ul>Job Summary:Zynex Vision is hiring a results-driven SEO Expert who is also highly skilled in Google Ads and Meta Ads (Facebook &amp; Instagram). We are looking for someone who doesn&rsquo;t just bring traffic but knows how to convert it into measurable sales and growth.This role is ideal for candidates with strong ecommerce marketing experience who can manage both organic and paid strategies effectively.Key Responsibilities:<ul><li>Plan and execute advanced SEO strategies (On-page, Off-page, Technical SEO)</li><li>Conduct keyword research, competitor analysis, and content optimization</li><li>Optimize Shopify stores and marketplace listings for better rankings</li><li>Create, manage, and scale Google Ads campaigns (Search, Display, Shopping, Performance Max)</li><li>Run and optimize Meta Ads campaigns (Facebook &amp; Instagram)</li><li>Perform A/B testing on creatives, audiences, and funnels</li><li>Track and analyze performance using Google Analytics, Search Console, and Ads Managers</li><li>Optimize campaigns based on KPIs such as ROAS, CTR, conversions, and CPA</li></ul>Requirements:<ul><li>Proven experience in SEO, Google Ads, and Meta Ads</li><li>Strong understanding of ecommerce (Shopify preferred)</li><li>Ability to drive high-converting traffic and sales</li><li>Hands-on experience with analytics and tracking tools</li><li>Strong analytical and problem-solving skills</li><li>Ability to work independently in a fast-paced environment</li><li>Portfolio or case studies demonstrating real results</li></ul>What We Offer:<ul><li>Competitive salary package</li><li>Performance-based growth opportunities</li><li>Work with international ecommerce projects</li><li>Professional and growth-focused environment</li></ul>How to Apply:Interested candidates can send their updated resume along with portfolio/case studies to: hr@zynexvision.orgPay: From Rs50,000.00 per monthApplication Question(s):<ul><li>How many years of experience do you have in SEO, Google Ads, and Meta Ads?</li><li>What is your current location (area in Karachi)?</li><li>What is your current salary?</li><li>What is your expected salary?</li><li>Are you willing to work on-site at F.B Area, Block 13, Karachi?</li><li>Are you comfortable working night shift (9:00 PM &ndash; 6:00 AM)?</li><li>How soon can you join?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

SEO Expert + Google & Meta Ads Specialist (On-Site – Night Shift)

Explore 819+ Search engine marketing specialist in Karachi this April. Find roles across top companies and apply now to boost your career.