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senior brand manager

Ghassan Aboud Group

<div>
 <p>
  <strong>
   Senior Brand Manager &ndash; Passenger segment
  </strong>
 </p>
 <p>
  Founded in 1994, Ghassan Aboud Group has grown to become one of the largest conglomerates in the Middle East region, with a global business footprint spanning multiple industries and countries and a focus on &lsquo;building a better future together.
 </p>
 <p>
  Our diversified portfolio includes sectors such as Automotive, Retail, Healthcare, Hospitality, and Logistics. We are currently seeking a
  <strong>
   Senior Brand Manager &ndash; Passenger Vehicles
  </strong>
  to join our
  <strong>
   Automotive Dealership
  </strong>
  division in Dubai.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   JOB PURPOSE:
  </strong>
 </p>
 <p>
  To lead the strategic development, positioning, and commercial performance of the Passenger Vehicles portfolio by aligning brand strategy with evolving consumer needs, lifestyle trends, and retail dynamics. This role is responsible for translating customer insights into product and marketing strategies, working closely with OEM partners to ensure brand distinction and relevance in a competitive market. The Brand Manager will also collaborate with the shared services marketing team to develop impactful sales tools and campaigns, while owning the overall profitability and growth of the passenger vehicle brands under their stewardship.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   KEY RESPONSIBILITIES:
  </strong>
 </p>
 <p>
  <strong>
   OEM Relationship Management:
  </strong>
 </p>
 <p>
  Act as the primary brand and marketing liaison for each passenger vehicle OEM.
 </p>
 <p>
  Ensure each OEM receives tailored brand support, visibility, and strategic alignment.
 </p>
 <p>
  Co-develop product narratives, launch plans, and brand campaigns in partnership with OEMs.
 </p>
 <p>
  <strong>
   Product Marketing &amp; Go-to-Market:
  </strong>
 </p>
 <p>
  Lead go-to-market strategies for new model launches and refreshes.
 </p>
 <p>
  Define and communicate compelling value propositions for each vehicle line.
 </p>
 <p>
  Align product messaging with customer aspirations and lifestyle positioning.
 </p>
 <p>
  <strong>
   Sales Enablement &amp; Shared Services Collaboration:
  </strong>
 </p>
 <p>
  Work closely with the central Marketing Manager (shared services) to develop sales tools, digital assets, and showroom materials aligned with OEM branding.
 </p>
 <p>
  Support retail and field sales teams with training content, competitive insights, and customer-facing materials.
 </p>
 <p>
  Monitor campaign effectiveness and adapt based on performance and feedback.
 </p>
 <p>
  <strong>
   Brand Experience &amp; Retail Engagement:
  </strong>
 </p>
 <p>
  Ensure consistent and premium brand experiences across all customer touchpoints, including digital, showroom, and events.
 </p>
 <p>
  Collaborate with retail teams to enhance customer engagement and conversion.
 </p>
 <p>
  Drive brand loyalty and advocacy through targeted programs and activations.
 </p>
 <p>
  <strong>
   Portfolio Profitability:
  </strong>
 </p>
 <p>
  Own the commercial performance of the passenger vehicle portfolio, including revenue, margin, and product mix.
 </p>
 <p>
  Collaborate with finance, pricing, and commercial teams to optimize profitability.
 </p>
 <p>
  Recommend pricing strategies, promotional plans, and volume targets.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   REQUIRED EXPERIENCE &amp; QUALIFICATIONS:
  </strong>
 </p>
 <p>
  Bachelor&rsquo;s degree in marketing, Business Administration, Automotive Management, or a related field.
 </p>
 <p>
  8&ndash;15 years of experience in brand management, product marketing, or automotive retail strategy.
 </p>
 <p>
  Must have experience in Passenger Vehicles portfolio segment
 </p>
 <p>
  Strong understanding of consumer behavior, lifestyle branding, and retail marketing.
 </p>
 <p>
  Proven experience working with OEMs and managing multi-brand portfolios.
 </p>
 <p>
  Ability to translate technical product features into emotionally resonant customer messaging.
 </p>
 <p>
  Excellent communication, stakeholder management, and cross-functional leadership skills.
 </p>
 <p>
  Fluent in English.
 </p>
 <p>
  Applicants are requested to share their most recent resume
 </p>
 <p>
  <em>
   We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary; other duties may be assigned as necessary
  </em>
  .
 </p>
</div>


Senior Brand Manager

Mars

<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p><b>Job Description:</b></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p>
Job Purpose:</p><p>
A brand and portfolio custodian with responsibility and accountability for designing &amp; executing the Middle East and Africa Gum strategy and marketing activities on our priority brands that are designed to achieve specific brand objectives, including NSV, share and consumer recruitment targets in alignment with the global framework.</p><p>
The Senior Brand Manager must have the experience, expertise and skillset to develop the overall brand strategy and execute the comms / media plan, optimum activity calendar, while ensuring excellence in execution on ground.</p><p></p><p><b>
Own &amp; manage the Brand</b></p><ul><li>
Analyze the category and the brand performance and identify whitespace opportunities to play in for accelerate growth.</li><li>
Set the brand&rsquo;s short &amp; long term strategy to deliver quality growth &amp; grow penetration.</li><li>
Create &amp; Develop local market brand marketing plan and activity calendar</li><li>
Manage budget and resources effectively to deliver marketing/activity calendar</li><li>
Connect with cross functional teams to support creation of an integrated business plan that ensures delivery of key Gum initiatives in market including product launches, brand launches and ongoing support of our strategic blockbusters</li><li>
Collaborate with SRM team to define whitespace price points by channel and recommendations on price/pack architecture as appropriate</li><li>
Champion recruitment and penetration by collaborating with Global portfolio, Sales, Perfect Store and Category teams to ensure relentless focus on executional excellence and visibility drives across all touchpoints, including championing world class front end strategy.</li></ul><p><b>
Develop &amp; Plan Innovations</b></p><ul><li>
Develop &amp; manage a 3Y innovation pipeline that delivers on the brand vision &amp; Strategy.</li><li>
Balance between Developing locally relevant innovation from local factories and launching global innovations that are relevant to the market</li></ul><p></p><p><b>
Deliver market relevant brand content
</b></p><ul><li>Demonstrate strong knowledge of cultural relevance, creative judgment and storytelling skills to help bring the brand purpose to life in a culturally relevant and emotionally resonant way.</li><li>
Collaborate closely with creative agencies, the content team and internal stakeholders to shape powerful campaign ideas and breakthrough executions across touchpoints.</li><li>
Support &amp; work in collaboration with the media manager to set the local media strategy for Gum, including digital/social media, leading a continual effort to maximize reach and increase ROI on media spend</li></ul><p><b>
Manage &amp; deliver projects &amp; activities</b></p><p>
Co-Leads with the activity management team a cross functional ATG team to collect all inputs required to deliver a 3-year-end activity plan including media plans, NPIs, BPI&rsquo;s consumer promotions, and other national activities</p><p></p><p>
Education &amp; Professional Qualifications:</p><p>
Bachelor Degree in a relevant field, Master&rsquo;s is a plus</p><ul><li>8+ years of experience in Brand Management, preferably within a Multinational Consumer Packaged Goods (CPG) company.</li><li>Proven track record of owning and growing large-scale brands, with strong strategic, commercial, and analytical acumen.</li><li>Hands-on experience developing and executing full-funnel marketing plans, including media, in-store, and digital activations.</li><li>Strong experience managing cross-functional teams and working within complex matrix organizations.</li><li>Demonstrated strength in creative development &mdash; from shaping insight-led briefs to delivering bold, distinctive campaigns in partnership with agencies.</li><li>Experience working across innovation pipelines and product development cycles, ideally balancing both global and local innovation streams.</li><li>Regional experience in the Middle East &amp; Africa is a plus with key focus on GCC.</li></ul></div><p></p>

Senior Brand Manager Gum, MEA

Amani Trading FZE

<p>Brand Marketing Manager</p><p>As a brand marketing manager, your primary role is to develop and implement marketing strategies that promote a company&rsquo;s image or brand. You will be responsible for ensuring that the company&rsquo;s brand message is consistent across all marketing channels, including social media, advertising, and product packaging. Your goal is to increase brand awareness, drive customer engagement and loyalty, and ultimately increase sales.</p><p>To achieve these goals, you will need to collaborate with multiple departments, including product development, sales, and management. You will work closely with product development teams to ensure that new products align with the overall brand message and that product launches are effectively marketed to the target audience. You will also work with sales teams to develop promotional campaigns that drive sales and increase customer engagement.</p><p>Responsibilities of the Brand Marketing Manager</p><p>The key responsibilities of a brand marketing manager include:</p><ul><li>Developing and implementing brand strategies: You will be responsible for developing and implementing marketing strategies that promote the company&rsquo;s brand and message. This will involve conducting market research, analyzing consumer trends, and developing targeted campaigns that resonate with the target audience.</li><li>Managing marketing campaigns: You will oversee the development and execution of marketing campaigns across various channels, including social media, email, and advertising. You will work closely with creative teams to develop compelling content that effectively communicates the brand message.</li><li>Collaborating with cross-functional teams: You will work closely with product development, sales, and management teams to ensure that marketing campaigns align with overall business objectives. You will also collaborate with external partners, such as advertising agencies and media outlets, to develop and execute campaigns.</li><li>Analyzing and reporting on brand performance: You will be responsible for analyzing the effectiveness of marketing campaigns and reporting on brand performance to management. This will involve tracking key performance indicators, such as website traffic, social media engagement, and sales data.</li><li>Staying current with industry trends: You will need to stay up-to-date with the latest marketing trends and technologies to ensure that the company&rsquo;s marketing campaigns remain relevant and effective.</li></ul><p>Brand Marketing Manager Requirements</p><p>To be a successful brand marketing manager, you require a mix of technical skills, soft skills, and personal attributes. These include:</p><ul><li>Strong communication skills: You must be able to effectively communicate the company&rsquo;s brand message to internal and external stakeholders.</li><li>Marketing expertise: You should have a strong understanding of marketing principles, including market research, segmentation, and targeting.</li><li>Creative thinking: You should be able to think creatively and develop innovative marketing campaigns that resonate with the target audience.</li><li>Analytical skills: You should be able to analyze data and metrics to measure the effectiveness of marketing campaigns.</li><li>Project management skills: You should be able to manage multiple projects simultaneously and meet tight deadlines.</li><li>Leadership skills: You should be able to lead cross-functional teams and effectively communicate the company&rsquo;s vision and goals.</li></ul><p>Job Type: Full-time</p><p>Pay: AED3,500.00 - AED4,000.00 per month</p>

BRAND AND MARKETING MANAGER

RANI REFRESHMENTS FZCO

<div>
 <p>
  <strong>
   About the Role
  </strong>
 </p>
 <p>
  We are seeking a dynamic and strategic Brand Manager to lead the development and execution of brand strategies within our FMCG portfolio. This role is responsible for driving brand growth, market share, and profitability by ensuring consistent brand positioning and consumer engagement across all channels.
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Develop and implement annual brand plans aligned with overall business objectives.
  </li>
  <li>
   Conduct market analysis, monitor consumer trends, and identify growth opportunities.
  </li>
  <li>
   Manage product lifecycle from concept to launch, including packaging development and innovation pipelines.
  </li>
  <li>
   Work closely with cross-functional teams (Sales, Trade Marketing, R&amp;D, Supply Chain) to ensure seamless execution of brand initiatives.
  </li>
  <li>
   Develop and monitor marketing budgets, ensuring cost-effective campaigns and activities.
  </li>
  <li>
   Track brand performance through KPIs, sales data, and consumer feedback, making strategic adjustments as necessary.
  </li>
  <li>
   Collaborate with agencies to deliver impactful advertising, promotions, and digital marketing campaigns.
  </li>
  <li>
   Ensure brand compliance and consistency across all touchpoints.
  </li>
 </ul>
 <p>
  <strong>
   Qualifications &amp; Experience
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (Master&rsquo;s preferred).
  </li>
  <li>
   5&ndash;8 years&rsquo; experience in brand management within the FMCG industry.
  </li>
  <li>
   Proven track record of developing and executing successful brand strategies.
  </li>
  <li>
   Strong understanding of consumer behavior, market research, and competitive analysis.
  </li>
  <li>
   Excellent communication, presentation, and project management skills.
  </li>
  <li>
   Proficiency in digital marketing tools and analytics.
  </li>
  <li>
   Ability to work in a fast-paced, results-driven environment.
  </li>
 </ul>
 <p>
 </p>
</div>


Brand Manager

porter

<div><div><div><div>Department</div><div>
Marketing</div></div><div><div>
Job posted on</div><div>
Aug 08, 2025</div></div><div><div>
Employee Type</div><div>
Permanent</div></div><div><div>
Experience range (Years)</div><div>
0 - 0</div></div></div></div><div></div>
<br><div><b>About Porter:
</b><br>
Porter is India&rsquo;s leading tech-enabled logistics company, valued at over a billion dollars and rapidly scaling across international markets. We are building a brand that resonates globally while staying deeply connected to local needs. As a part of this growth journey, we&rsquo;re seeking a strategic and execution-focused Marketing Manager - Brand to drive Porter&rsquo;s brand visibility across all markets.<br>
<br>
<b>The Role:
</b><br>
Sitting at the central marketing layer, this role will be the engine behind Porter&rsquo;s on-ground brand presence across our international geographies. You will be responsible for leading brand marketing initiatives&mdash;offline, BTL, ATL, merchandising, and other branding avenues&mdash;across all active and upcoming markets.<br>
<br>
This is a highly collaborative and operational role, demanding coordination across countries, vendors, and internal stakeholders. You will lead the charge in ensuring the Porter brand shows up consistently, creatively, and impactfully in every market we enter.<br>
<br>
<b>Key Responsibilities:</b><br>
<ul><li>Design and implement brand visibility strategies across international markets.</li><li>Oversee all offline marketing channels including BTL, ATL, events, and merchandising.</li><li>Manage and standardize execution playbooks for in-market marketing teams.</li><li>Build and lead a team of brand marketers across multiple geographies.</li><li>Collaborate with design, digital, content, and local operations teams to bring campaigns to life.</li><li>Own vendor management for production, printing, logistics, and installations across markets.</li><li>Ensure all branding efforts comply with local laws, permissions, and licensing regulations.</li><li>Establish KPIs to track effectiveness of campaigns and optimize continuously.</li><li>Maintain high levels of consistency, quality, and innovation in brand representation.</li></ul><br>
<b>
What We&rsquo;re Looking For:</b><br>
<ul><li>Strong team management skills with a global execution mindset</li><li>Demonstrated experience across offline marketing</li><li>Excellent vendor negotiation and operational coordination skills</li><li>Deep understanding of branding principles, visual storytelling, and campaign management</li><li>Highly organized, solution-oriented, and comfortable working in a high-growth environment</li></ul><br>
<b>
Why Join Porter?</b><br>
<ul><li>Drive the global face of a unicorn startup</li><li>Work with an ambitious, supportive, and collaborative team</li><li>Opportunities to grow fast, own big mandates, and shape the future of urban logistics.</li></ul></div>

Marketing Manager - Brand

Brainstorm Human Resource Consultant

<p><b>Role Summary:</b><br/>Seeking an experienced Brand Manager to lead marketing, branding, and launch strategies for ultra-luxury real estate developments in Dubai and international markets. This role focuses on high-impact brand building, global campaign execution, and strategic audience engagement targeting HNIs and niche luxury segments.</p><p><b>Key Responsibilities:</b></p><ul><li>Develop and execute 360&deg; brand and marketing strategies for luxury real estate projects</li><li>Manage complete project launch lifecycles &ndash; from identity creation to campaign rollout.</li><li>Drive international brand activations and roadshows to boost global visibility.</li><li>Lead digital marketing efforts (Google, Meta, etc.) and optimize campaigns using data insights.</li><li>Engage HNI and UNI audiences through strategic partnerships and luxury brand collaborations.</li><li>Oversee creative production with top-tier agencies to ensure premium content delivery.</li><li>Plan and execute major launch events and partner activations to increase brand engagement.</li></ul><p><b>Requirements:</b></p><ul><li>7+ years in luxury brand or real estate marketing.</li><li>Proven success in campaign execution, global market strategy, and audience targeting.</li><li>Strong leadership, digital marketing, and creative direction skills.</li><li>Deep understanding of luxury consumer behavior and investor engagement.</li></ul><p>Job Type: Full-time</p><p>Pay: AED20,000.00 - AED30,000.00 per month</p><p>Application Question(s):</p><ul><li>Whats your current and expected salary package?</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Brand Marketing: 5 years (Required)</li><li>Luxury Marketing: 5 years (Required)</li></ul>

<div><p>Have you ever imagined to be part of one of the biggest food companies in the world?</p>
<p>Nourish life is our commitment. This is not limited to food production &ndash; it extends to projects, initiatives and causes we embrace. In order to deliver quality products, we have a team dedicated to innovating every day. We have more than 100,000 employees worldwide. A large team that has a global vision, without leaving aside the local needs.</p>
<p>Each member of our team is important to make BRF one of the largest food companies in the world. We are guided by values that serve as a compass for our work. Ethics in all actions, transparency in our value chain and innovation are non-negotiable points for us.</p>
<p>Come and join us to be part of this food giant!</p>
<p>BRF values and promotes an inclusive and diverse culture. We consider persons with disabilities for all our opportunities.</p>
<div><div><div><h2 class="jobSectionHeader"><b>
Job Description</b></h2>
</div><div><p>
As part of our ongoing growth and commitment to innovation, we are seeking a Brand and Communication Lead for the GCC region. This position will be responsible for leading, optimizing and executing communication strategy, with a focus on both brand equity growth and high-impact campaigns across ATL and BTL channels. The Lead will work closely with cross-functional stakeholders, and drive brand consistency and equity across all touchpoints, while ensuring efficient budget management.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
Main Activities</b></h2>
</div><div><ul><li>Drive long-term brand equity growth, overseeing brand positioning, innovation and communication strategies across GCC markets</li>
<li>Optimize regional campaigns calendar, driving initiatives that align with both short-term goals and long-term brand vision.</li>
<li>Ensure that communication strategy aligns with business objectives, market dynamics and consumer behavior insights.</li>
<li>Develop communication and media strategy for Innovations and New Categories.</li>
<li>Lead the brief, development, and execution of 360 marketing campaigns and media, ensuring timely delivery and alignment with overall business objectives.</li>
<li>Drive cross-functional collaboration with trade marketing and sales to ensure integrated campaign strategies that maximize impact.</li>
<li>Establish and oversee campaign performance metrics, ensuring results are maximized and budgets are adhered to.</li>
<li>Raise awareness and engagement regarding marketing campaigns within BRF.</li>
<li>Ensure campaigns deployment and local trade campaigns are following brand guidelines.</li>
<li>Regularly update the senior leadership team on campaign performance, adjustments, and lessons learned.</li>
<li>Lead packaging projects, including visual identity revamp, new packaging for innovations, line extensions and packaging optimization projects for the portfolio of brands available in the GCC.</li>
<li>Ensure consistency with brand package guidelines</li>
<li>Seek processes optimization</li>
<li>Manage Marketing OPEX project budget thoroughly to ensure adherence with the forecast and targets.</li>
<li>Ensure Compliance and financial processes, including, procurement, purchase requisitions, timely invoice management and provisions.</li>
</ul></div></div><div><div><h2 class="jobSectionHeader"><b>Requirements</b></h2>
</div><div><ul><li>Bachelor&rsquo;s degree in business, Economics, Engineering, Supply Chain Management, Business Management, Marketing, or a related field</li>
<li>MBA or equivalent is a plus.</li>
<li>Fluent in Arabic and English are mandatory, Portuguese is a plus</li>
<li>6+ years of experience in an FMCG company within the marketing function</li>
<li> Minimum of 4 years experience in brand or communication roles in the Middle East</li>
<li> Desirable experience in PR</li>
</ul></div></div><div><div><h2 class="jobSectionHeader"><b>Knowledge &amp; Skills</b></h2>
</div><div><ul><li>Foundation of marketing experience in consumer brand marketing</li>
<li>Campaign building experience, both ATL and BTL</li>
<li>Media strategy and planning know-how</li>
<li>Expertise in digital marketing, including social media management and content creation</li>
<li>Excellent interpersonal, written, and verbal communication skills</li>
<li>Strong strategic and operational planning experience</li>
<li>Advanced skills in data analytics and marketing technology tools</li>
<li>Strong project management skills, with the ability to manage multiple projects and stakeholders and prioritize tasks effectively</li>
<li>Expert in managing large-scale budgets and multi-channel campaigns</li>
<li>Experience in crisis management and brand reputation monitoring</li>
<li>Ability to work well under pressure and meet tight deadlines</li>
<li>Ability to work independently and as a part of the team</li>
<li>Proficiency in Microsoft Office (PowerPoint, Excel, Think Cell, Word)</li>
<li>Expertise in AI is a big plus</li>
</ul></div></div></div><p>
Stay tuned on our Website to be aware about all the job opportunities we have!</p></div>

Brand & Communication Lead - RO

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Brand & Communication Lead - RO