data analyst

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assistant director marketing and data analytics - marcoms Jobs in Islamabad

assistant director marketing and data analytics - marcoms

business analyst

senior business analyst Jobs in Islamabad

senior business analyst

senior marketing analyst

Wicked Digital Pakistan

<div>
 
 
 Location:
 
 Remote (Pakistan-based)&nbsp;
 
 
 
 Hours:
 
 13:00 &ndash; 21:30 PKT, Monday&ndash;Friday&nbsp;
 
 
 
 Company:
 
 Wicked Digital
 
 
 
 
 
 
 About Wicked Digital
 
 &nbsp;
 
 
 Wicked Digital is a performance-focused digital agency working across multiple products, websites and mobile platforms, alongside external client projects in the B2B and B2C subscription space. We&rsquo;re looking for a
 
 Senior Marketing Analyst
 
 based in Pakistan to partner closely with our UK team and turn data into clear, actionable decisions.
 
 
 
 
 
 
 Role Overview
 
 &nbsp;
 
 
 You&rsquo;ll own the end-to-end marketing analytics across several brands, channels and platforms. From GA4 and social analytics to SEO and subscription funnel performance, you&rsquo;ll be the person who can connect the dots, build reliable reporting, and surface insights that drive acquisition, engagement and retention.&nbsp;
 
 
 You&rsquo;ll work closely with marketing, product and client teams using
 
 Teams, DevOps and the Microsoft stack
 
 to prioritise opportunities, test ideas and measure impact.&nbsp;
 
 
 &nbsp;
 
 
 
 Key Responsibilities
 
 &nbsp;
 
 
 
 Performance &amp; customer analytics
 
 &nbsp;
 
 <ul>
 <li>
 Analyse performance across web, app and social channels using
 
 GA4
 
 , social platform analytics and other tracking tools.&nbsp;
 </li>
 <li>
 Understand behaviour across the full customer lifecycle (acquisition, activation, conversion, retention, churn) for
 
 both B2B and B2C subscription products
 
 .&nbsp;
 </li>
 <li>
 Build and maintain regular reports on KPIs such as conversion rates, CPA, ROAS, LTV, churn and cohort performance.&nbsp;
 </li>
 </ul>
 
 
 SEO, content &amp; competitive insight
 
 &nbsp;
 
 <ul>
 <li>
 Use
 
 SEMrush
 
 ,
 
 Google Trends
 
 ,
 
 AnswerThePublic
 
 and additional free tools (e.g. Siteliner, Sitechecker, etc.) to uncover search opportunities, content gaps and competitor activity.&nbsp;
 </li>
 <li>
 Turn keyword, SERP and content insights into clear recommendations for content, SEO and paid campaigns.&nbsp;
 </li>
 </ul>
 
 
 Testing &amp; optimisation
 
 &nbsp;
 
 <ul>
 <li>
 Support the design, execution and analysis of
 
 A/B tests
 
 and other experiments across landing pages, funnels, pricing and messaging.&nbsp;&nbsp;
 </li>
 <li>
 Identify quick-win optimisations as well as bigger strategic opportunities based on data.&nbsp;
 </li>
 </ul>
 
 
 Tracking, data quality &amp; tooling
 
 &nbsp;
 
 <ul>
 <li>
 Work with marketing and Dev/DevOps teams to ensure tracking is correctly implemented (events, conversions, UTMs, pixels, etc.).&nbsp;
 </li>
 <li>
 Proactively identify data issues, inconsistencies or gaps and drive fixes.&nbsp;
 </li>
 <li>
 Combine data from
 
 multiple tools and free platforms
 
 to create a more complete view of performance, acknowledging and working around limitations.&nbsp;
 </li>
 </ul>
 
 
 Reporting &amp; stakeholder communication
 
 &nbsp;
 
 <ul>
 <li>
 Build clear dashboards and reports using
 
 Excel, Power BI or Looker Studio
 
 (or similar) to communicate performance and trends.&nbsp;&nbsp;
 </li>
 <li>
 Translate complex analysis into simple, commercial narratives and present findings to non-technical stakeholders.&nbsp;
 </li>
 <li>
 Work closely with internal and external stakeholders to prioritise analytics requests and manage expectations.&nbsp;
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Tools &amp; Platforms You&rsquo;ll Use
 
 &nbsp;
 
 <ul>
 <li>
 
 Analytics:
 
 GA4, native social analytics, app/platform analytics where relevant&nbsp;
 </li>
 <li>
 
 SEO &amp; research:
 
 SEMrush, Google Trends, AnswerThePublic, plus free tools like Siteliner, Sitechecker, etc.&nbsp;
 </li>
 <li>
 
 Collaboration &amp; workflow:
 
 Microsoft Teams, Azure DevOps, Microsoft 365 (Excel, PowerPoint, SharePoint, etc.)&nbsp;
 </li>
 <li>
 
 Dashboards/BI:
 
 Excel (advanced), plus experience with a BI/visualisation tool (Power BI, Looker Studio or similar)&nbsp;
 </li>
 </ul>
 
 &nbsp;
 
 
 
 What We&rsquo;re Looking For
 
 &nbsp;
 
 
 
 Experience &amp; skills
 
 &nbsp;
 
 <ul>
 <li>
 3&ndash;5+ years&rsquo; experience in
 
 marketing, growth or digital analytics
 
 , ideally with subscription or recurring-revenue products.&nbsp;&nbsp;
 </li>
 <li>
 Strong experience with
 
 GA4
 
 and web analytics (events, funnels, audiences, attribution basics).&nbsp;
 </li>
 <li>
 Hands-on experience with
 
 SEMrush
 
 and keyword/SEO analysis.&nbsp;
 </li>
 <li>
 Comfortable using
 
 Google Trends
 
 and
 
 AnswerThePublic
 
 to inform content and campaign decisions.&nbsp;
 </li>
 <li>
 Advanced
 
 Excel
 
 skills (lookups, nested formulas, pivot tables, charts; basic modelling).&nbsp;
 </li>
 <li>
 Experience working with multiple websites/brands at once and juggling competing priorities.&nbsp;
 </li>
 <li>
 Excellent English communication skills (written and spoken) &ndash; you&rsquo;ll be presenting insights and recommendations regularly.&nbsp;
 </li>
 </ul>
 
 
 Nice to have
 
 &nbsp;
 
 <ul>
 <li>
 Experience in B2B and/or B2C
 
 subscription
 
 or SaaS businesses.&nbsp;
 </li>
 <li>
 Experience with basic SQL for querying data.&nbsp;&nbsp;
 </li>
 <li>
 Familiarity with mobile/app analytics and subscription tracking.&nbsp;
 </li>
 <li>
 Prior experience working with UK/European clients from an offshore/remote setup.&nbsp;
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Ways of Working
 
 &nbsp;
 
 <ul>
 <li>
 Fully remote,
 
 Pakistan-based
 
 role.&nbsp;
 </li>
 <li>
 Working hours:
 
 13:00 &ndash; 21:30 PKT
 
 to align with our UK-based teams.&nbsp;
 </li>
 <li>
 You&rsquo;ll primarily work via
 
 Microsoft Teams and DevOps
 
 , with regular stand-ups, planning sessions and ad-hoc deep-dive sessions.&nbsp;
 </li>
 </ul>
 
 &nbsp;
 
 
 
 How to Apply
 
 &nbsp;
 
 
 Please send your
 
 CV, a short cover note
 
 , and (if available)
 
 examples of dashboards or analysis work
 
 you&rsquo;ve produced (screenshots or anonymised reports are fine).&nbsp;
 
 
 You can also highlight:&nbsp;
 
 <ul>
 <li>
 A specific example where you used GA4 and/or SEMrush to uncover an opportunity and the impact it had.&nbsp;
 </li>
 <li>
 An experiment (A/B test or similar) you&rsquo;ve run and what you learned from it.&nbsp;
 </li>
 </ul>
 
 &nbsp;
 
</div>

Senior Marketing Analyst

Digital Engage

Job Description 1: Senior Google Ads Strategist &amp; Analyst Pay: $700 - $800 per month Job Type: Full-time Work Location: Hybrid (3 days in-office, 2 days remote) Job Title: Senior Google Ads Strategist &amp; Analyst About Digital Engage Digital Engage is a data-driven digital marketing agency helping businesses grow through strategic online advertising, powerful analytics, and high-performing campaigns. We&rsquo;re seeking a senior-level Google Ads Strategist with a deep analytical focus to architect campaign strategy and drive complex optimization. This role is for the analytical mastermind who excels at diagnosis, planning, and maximizing ROI. Preference will be given to candidates with demonstrated experience managing campaigns for service-based businesses (e.g., legal, healthcare, home services, SaaS, consulting). Role Overview The Senior Google Ads Strategist &amp; Analyst will be the strategic lead for our clients' paid search and performance campaigns, with a focus on high-value, service-industry verticals. You will be responsible for high-level account architecture, in-depth auditing, complex data analysis, and crafting the roadmap for campaign success. A key part of this role involves quality assurance&mdash;you will be expected to review and double-check work implemented by the team to ensure strategic alignment and flawless execution. While strategic, this is a hands-on position; you will also be directly involved in implementing complex setups and high-stakes optimizations. Key Responsibilities<ul><li>Conduct comprehensive Google Ads account audits to diagnose issues, uncover hidden opportunities, and build strategic quarterly plans.</li><li>Develop and own the overarching strategy for campaign structure, targeting approach, and testing roadmaps, with a keen understanding of service-industry conversion funnels.</li><li>Perform deep-dive data analysis across Google Ads, GA4, and CRM data to identify trends, forecast performance, and prove ROI for lead-generation and high-CPA accounts.</li><li>Define sophisticated bidding strategies, budget allocation models, and audience segmentation tailored to service-industry buying cycles.</li><li>Review and audit work implemented by team members to ensure accuracy, strategic alignment, and best practices.</li><li>Lead by example through hands-on implementation of complex account structures, conversion tracking, and high-priority optimization tasks.</li><li>Create and present detailed performance reports and strategic recommendations to clients and internal teams.</li><li>Stay ahead of industry trends, Google Ads updates, and beta programs to advise on adoption.</li></ul>Requirements<ul><li>7+ years of proven, hands-on experience strategically managing Google Ads accounts with monthly budgets of $20k+.</li><li>A proven track record is mandatory. You must present case studies or data demonstrating significant improvement in KPIs (ROAS, CPA, CPL, etc.) for past clients.</li><li>Strong preference for candidates with extensive experience in service-industry verticals (e.g., Legal, Home Services, Healthcare, B2B/SaaS, Financial Services, Education).</li><li>Expert-level proficiency in Google Ads, Google Analytics (GA4), and Google Tag Manager.</li><li>Mastery in analytics and data interpretation; must be able to tell a story with data and attribute marketing efforts to business outcomes.</li><li>Exceptional experience in conducting in-depth account audits and building strategic plans from them.</li><li>Strong client-facing communication skills, capable of presenting complex strategies clearly to stakeholders.</li><li>Agency experience managing a portfolio of 10+ accounts across different industries is required.</li></ul>Nice to Have<ul><li>Google Ads Certification(s).</li><li>Experience with SQL or data visualization tools (Looker Studio, Tableau).</li><li>Knowledge of other platforms (Microsoft Ads, Meta Ads) for cross-channel insights.</li></ul>What We Offer<ul><li>Hybrid work schedule.</li><li>Collaborative, learning-focused team culture.</li><li>Opportunity to lead strategy for high-budget, complex accounts.</li><li>Note: As part of our rigorous hiring process, short-listed candidates will be required to conduct a live audit of a sample Google Ads account and present a strategic diagnosis and roadmap to assess practical, client-ready skills.</li></ul>Job Type: Full-timePay: Rs196,000.00 - Rs224,000.00 per monthWork Location: In person

Senior Google Ads Strategist and Analyst

Dakia

Company DescriptionDakia.ai is an AI-driven platform designed to streamline communication for small and medium-sized businesses (SMBs) by consolidating multiple communication channels into a single dashboard. Enhanced by a powerful AI engine, the platform engages with customers, delivers data analytics, and provides actionable insights to help SMBs make data-informed decisions for growth. With capabilities akin to having a top-tier sales development representative and a senior-level market analyst, Dakia.ai empowers SMB owners to operate more efficiently and gain a competitive edge in their respective markets.Role DescriptionThis is a full-time on-site role for a Business Development Intern based in Islamabad. The intern will be responsible for assisting in market research, lead generation, and customer outreach efforts. Day-to-day tasks include identifying potential clients, analyzing market trends, initiating contact with prospects, and supporting customer service activities. The candidate will work closely with the business development and marketing teams to contribute to strategic growth initiatives.Qualifications<ul><li>Strong analytical skills to interpret market trends and analyze customer data for actionable insights.</li><li>Excellent communication skills, both written and verbal, for client interactions and cross-team collaboration.</li><li>Proficiency in lead generation and market research to identify and engage with potential clients effectively.</li><li>Customer service orientation with the ability to build and maintain strong client relationships.</li><li>Proactive learning attitude, ability to adapt in a fast-paced environment, and strong organizational skills.</li><li>Preferably pursuing or holding a degree in Business, Marketing, or a related field.</li></ul>Job Type: Internship Contract length: 3 monthsPay: Rs25,000.00 - Rs50,000.00 per monthWork Location: In person

Business Development Intern

Prime System Solutions

<div>
 
 Job Title: Financial Planning &amp; Analysis Analyst
 
 
 
 
 Timings: 8 AM-5 PM EST (Onsite)
 
 
 
 
 Location: Lahore / Islamabad
 
 
 
 
 
 Job Overview:
 
 
 
 
 We are seeking an experienced Senior Financial Analyst with 7-8 years of proven experience in financial planning, budgeting, forecasting, and data-driven decision support. The ideal candidate will bring strong analytical thinking, business acumen, and the ability to translate complex financial data into clear insights for leadership teams.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Lead the budgeting, forecasting, and financial planning cycles, ensuring accuracy and alignment with business goals.
 </li>
 <li>
 Conduct variance analysis, trend analysis, and financial modeling to support strategic decision-making.
 </li>
 <li>
 Prepare and present management reports, dashboards, and financial insights for senior leadership.
 </li>
 <li>
 Evaluate financial performance by tracking KPIs and identifying areas for improvement.
 </li>
 <li>
 Support investment decisions through ROI analysis, cost-benefit evaluations, and scenario modeling.
 </li>
 <li>
 Collaborate with cross-functional teams (Operations, Sales, HR, etc.) to align financial plans with organizational strategy.
 </li>
 <li>
 Ensure the accuracy and compliance of financial data, supporting audits when required.
 </li>
 <li>
 Recommend process improvements to enhance efficiency and reporting quality
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's or Master's degree in Finance, Accounting, Economics, or a related field.
 </li>
 <li>
 7-8 years of experience in financial analysis, FP&amp;A, or corporate finance.
 </li>
 <li>
 Strong command of financial modeling, forecasting, and advanced Excel/Google Sheets.
 </li>
 <li>
 Experience with ERP and financial reporting tools (e.g., SAP, Oracle, NetSuite, Power BI).
 </li>
 <li>
 Ability to analyze large datasets and summarize insights clearly.
 </li>
 <li>
 Excellent communication, presentation, and stakeholder management skills.
 </li>
 <li>
 Strong attention to detail, problem-solving capability, and analytical mindset.
 </li>
 <li>
 Professional certifications such as CFA, ACCA, CPA, or CA finalist.
 </li>
 <li>
 Experience in a fast-paced or multinational environment.
 </li>
 <li>
 Familiarity with automation and data visualization tools
 </li>
 </ul>
</div>

Financial Planning & Analysis Analyst

Duseca Software

Location: Islamabad (Onsite) Company: Duseca Software Stipend: PKR 35,000/month Contract: 3-Month Paid Internship (Leading to Full-Time Opportunity)About UsDuseca Software is a fast-growing IT company committed to delivering innovative digital solutions. We are looking for energetic, motivated, and career-driven fresh graduates who want to start their professional journey in a dynamic work environment.Available Internship Roles<ul><li>Client Relations Intern</li><li>Marketing Intern</li><li>Business Analyst Intern (Non-Tech)</li></ul>Freshers and final-year students are encouraged to apply!What You Will Learn<ul><li>Real-world experience working with cross-functional teams</li><li>Client communication and relationship management</li><li>Requirements gathering and business documentation</li><li>Professional communication, teamwork, and problem-solving</li></ul>This internship offers hands-on training with potential full-time placement for top performers.Eligibility Criteria<ul><li>Pursuing or completed BBA/MBA (Marketing/Sales), IT, Communications, or English</li><li>Strong English communication skills (written &amp; verbal)</li><li>Confident, proactive, and eager to learn</li><li>Passion for sales, tech, or business operations</li><li>Prior experience is a plus but not required</li></ul>How to ApplySend your CV to: recruitment@dusecasoftware.com Subject Line: [Role] &ndash; Internship ApplicationJob Types<ul><li>Internship (Paid)</li><li>Full-time potential after completion</li><li>Onsite Work &ndash; Islamabad</li></ul>Job Types: Full-time, FresherWork Location: In person

Internship Opportunities for Freshers

PMCL-JAZZ (Formerly known as Mobilink)

<div>Grade Level: Contractual ( 1 year)
Location: Islamabad, Pakistan
Last date to apply: 4th January 2026
What is Investigations Analyst? (1 year renewable contract)
We are looking for a junior to mid-level professional to support our Compliance Investigations function and will be based in Islamabad, Pakistan. This role is an opportunity to work closely with Veon HQ Investigations team and play a critical part in strengthening our compliance program, risk management, data reporting, and automation capabilities.
You will be responsible for driving efficiency through reporting, dashboards and automation, ensuring the accuracy of various dashboards, initiatives and enabling insights that directly support decision-making. 
 
 
What does Investigations Analyst do?<ul>
<li>
Organizing interaction with other departments of the company to obtain data required for the conduct of corporate investigations</li>
<li>Preparing reports based on the results of corporate investigations</li>
<li>Support in managing speak up hotline</li>
<li>Support in managing invoices related to Business Partners and Vendors</li>
<li>Coordinate with different Operating Companies to collect, validate, and consolidate compliance-related data / information
</li><li>Design, implement, and automate compliance reports/ use of AI for timely and accurate delivery
</li><li>Develop impactful dashboards that enhance visibility and monitoring of compliance activities within the department
</li><li>Deliver daily operational support to the Head of Investigations &amp; Senior Manager Investigations, ensuring seamless execution of compliance activities across functions.
</li></ul>Facilitate coordination, documentation, and follow-up on compliance initiatives, audits, and risk mitigation efforts.
Requirements
What does it take to be an Investigations Analyst?<ul>
<li>
Strong IT proficiency with a focus on data handling, automation, and dashboard/report development (Power Automate, Excel or similar tools).
</li><li>Excellent presentation and report writing skills with the ability to simplify complex data.
</li><li>Strong organizational skills and the ability to manage multiple tasks under tight deadlines.
</li>A positive, solution-oriented attitude with the ability to work both independently and collaboratively in an international environment. 
<li>
 
</li></ul>Qualifications &amp; Experience
<ul><li>Minimum education: Bachelor's degree (preferably in Data Analytics, Business Administration, Audit or related field)
</li><li>Prior experience in audit, compliance, investigations, reporting, or data analysis roles will be considered a plus point
</li><li>Fluent in spoken and written English for clear interaction with clients, vendors, and internal teams.</li>
<li>Mandatory advanced knowledge of MS Office, Excel, and PowerPoint.</li>
</ul>
Benefits
Why join Jazz?
As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.
As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.</div>

Analyst Investigation HQ

Red Star Technologies Pvt. Ltd.

Job Title: SEO Backlink AnalystLocation: On-site Job Type: Full-time Experience: 2&ndash;3 years (Backlinking: 3 years preferred)About UsWe are a results-driven digital marketing team focused on increasing online visibility and performance through strong SEO strategies. We are hiring an SEO Backlink Specialist who will help build our website authority, grow organic traffic, and improve search rankings through effective link-building practices.Key Responsibilities<ul><li>Develop and execute effective link-building strategies to increase domain authority and organic rankings.</li><li>Find high-quality backlink opportunities through competitor research, industry analysis, and outreach.</li><li>Perform link prospecting and outreach to websites, blogs, and influencers.</li><li>Build and maintain relationships with webmasters, bloggers, and journalists to secure guest posts and editorial placements.</li><li>Monitor and analyze backlink profiles using tools like Ahrefs, Moz, or SEMrush.</li><li>Stay updated with the latest SEO trends, link-building techniques, and search engine algorithm changes.</li><li>Track and report key SEO metrics, offering recommendations for continuous improvement.</li><li>Work closely with the SEO and marketing teams to support long-term growth strategies.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.</li><li>Minimum 3 years of experience in SEO, specifically in link building and off-page SEO.</li><li>Proven success in acquiring quality backlinks and improving search rankings.</li><li>Strong knowledge of SEO tools such as Ahrefs, Moz, SEMrush, etc.</li><li>Excellent communication and outreach skills, with the ability to build strong relationships.</li><li>Strong analytical and problem-solving skills with high attention to detail.</li><li>Ability to work independently and as part of a team in a fast-paced environment.</li><li>SEO certifications (Google Analytics, Google Search Console, etc.) are a plus.</li></ul>Why Join Us?<ul><li>Competitive salary and benefits.</li><li>Growth and career development opportunities.</li><li>Supportive and innovative work environment.</li><li>Ability to contribute directly to impactful SEO and digital marketing campaigns.</li></ul>Job Type: Full-time Work Location: On-siteJob Type: Full-timePay: Rs70,000.00 - Rs80,000.00 per monthWork Location: In person

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