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assistant consumer insights assistant manager - personal care Jobs in Istanbul

assistant consumer insights assistant manager - personal care

shopper insights manager

Mattel, Inc.

<div>
 
 CREATIVITY IS OUR SUPERPOWER.
 
 It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
 
 
 
 Job Purpose:
 
 
 
 To lead the consumer and shopper insights function for the PEM region (Poland, Greece, Turkey, South Africa, Export Markets &amp; Middle East), ensuring alignment with the broader EMEA strategy. This role involves leading small team, managing insight projects, and developing strategic insights that inform brand and business decisions. The position works closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes. Agility in decision-making and the ability to influence stakeholders at all levels are key to the success of this role.
 
 
 
 Job Description
 
 
 
 Main Tasks and Accountabilities:
 
 
 <ul>
 <li>
 Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.
 </li>
 <li>
 Transform Market Insights into strong strategic plans to unlock opportunities and maximize volume in the region
 </li>
 <li>
 Make decisive strategic recommendations based on consumer insights to inform PEM&rsquo;s brand strategy, marketing decisions, and business outcomes.
 </li>
 <li>
 Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.
 </li>
 <li>
 Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively.
 </li>
 <li>
 Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.
 </li>
 <li>
 Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.
 </li>
 <li>
 Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.
 </li>
 <li>
 Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.
 </li>
 <li>
 Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 What We&rsquo;re Looking For:
 
 
 
 <ul>
 <li>
 University degree in social science, business administration, or a related field.
 </li>
 <li>
 At least 4-6 years of experience in a similar role, focused on strategy development and insights within a smaller region (PEM or similar).
 </li>
 <li>
 Experience in transforming Insights into powerful strategic plans to unlock opportunities and maximize business
 </li>
 <li>
 Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.
 </li>
 <li>
 Experience working in a matrix organization and aligning regional strategies with broader EMEA business goals.
 </li>
 <li>
 Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.
 
 
 </li>
 </ul>
 
 Skills Required:
 
 
 
 <ul>
 <li>
 Strong leadership skills with the ability to manage a small team and make quick, informed decisions that drive key initiatives forward.
 </li>
 <li>
 Decisive and proactive in communicating insights to a range of stakeholders, including local leadership, brand teams, and research partners.
 </li>
 <li>
 Agility in decision-making and ability to pivot strategies quickly in a fast-paced environment.
 </li>
 <li>
 Exceptional influencing skills to engage and persuade stakeholders across different levels and departments, driving the adoption of insights-based strategies.
 </li>
 <li>
 Results-driven, self-motivated, with a strong ability to lead initiatives and act swiftly to meet business objectives.
 </li>
 <li>
 Excellent interpersonal skills, capable of managing relationships and fostering collaboration across different regions and departments.
 </li>
 <li>
 Strong project management skills with the ability to multitask and prioritize effectively in a dynamic environment.
 </li>
 <li>
 Experience working with syndicated data sources and research vendors, ensuring clarity and alignment on project goals.
 </li>
 <li>
 Understanding of marketing strategies, budgeting processes, and consumer behavior analysis.
 </li>
 <li>
 Proficient in MS Office, with experience in business intelligence tools (e.g., Tableau) being an advantage.
 </li>
 <li>
 Knowledge of local PEM languages and culture is valuable.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 Don&rsquo;t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.
 
 
 
 How We Work:
 
 
 
 We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
 
 
 <ul>
 <li>
 We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
 </li>
 <li>
 We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
 </li>
 <li>
 We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
 
 
 </li>
 </ul>
 
 Our Approach to Flexible Work:
 
 
 
 We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
 
 
 
 Who We Are:
 
 
 
 Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
 
 
 Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
 
 
 Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
 
 
 Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
 
 
 Videos to watch:
 
 
 The Culture at Mattel
 
 
 Corporate Philanthropy
</div>

Commercial Intelligence & Insights Manager

Mattel EMEA

<div>
 
 CREATIVITY IS OUR SUPERPOWER.
 
 It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
 
 
 
 Job Purpose
 
 
 
 To lead the consumer and shopper insights function for the PEM region (Poland, Greece, Turkey, South Africa, Export Markets &amp; Middle East), ensuring alignment with the broader EMEA strategy. This role involves leading small team, managing insight projects, and developing strategic insights that inform brand and business decisions. The position works closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes. Agility in decision-making and the ability to influence stakeholders at all levels are key to the success of this role.
 
 
 Main Tasks and Accountabilities
 
 
 <ul>
 <li>
 Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.
 </li>
 <li>
 Transform Market Insights into strong strategic plans to unlock opportunities and maximize volume in the region
 </li>
 <li>
 Make decisive strategic recommendations based on consumer insights to inform PEM&rsquo;s brand strategy, marketing decisions, and business outcomes.
 </li>
 <li>
 Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.
 </li>
 <li>
 Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively.
 </li>
 <li>
 Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.
 </li>
 <li>
 Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.
 </li>
 <li>
 Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.
 </li>
 <li>
 Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.
 </li>
 <li>
 Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 University degree in social science, business administration, or a related field.
 </li>
 <li>
 At least 4-6 years of experience in a similar role, focused on strategy development and insights within a smaller region (PEM or similar).
 </li>
 <li>
 Experience in transforming Insights into powerful strategic plans to unlock opportunities and maximize business
 </li>
 <li>
 Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.
 </li>
 <li>
 Experience working in a matrix organization and aligning regional strategies with broader EMEA business goals.
 </li>
 <li>
 Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.
 
 
 </li>
 </ul>
 
 Skills Required
 
 
 
 <ul>
 <li>
 Strong leadership skills with the ability to manage a small team and make quick, informed decisions that drive key initiatives forward.
 </li>
 <li>
 Decisive and proactive in communicating insights to a range of stakeholders, including local leadership, brand teams, and research partners.
 </li>
 <li>
 Agility in decision-making and ability to pivot strategies quickly in a fast-paced environment.
 </li>
 <li>
 Exceptional influencing skills to engage and persuade stakeholders across different levels and departments, driving the adoption of insights-based strategies.
 </li>
 <li>
 Results-driven, self-motivated, with a strong ability to lead initiatives and act swiftly to meet business objectives.
 </li>
 <li>
 Excellent interpersonal skills, capable of managing relationships and fostering collaboration across different regions and departments.
 </li>
 <li>
 Strong project management skills with the ability to multitask and prioritize effectively in a dynamic environment.
 </li>
 <li>
 Experience working with syndicated data sources and research vendors, ensuring clarity and alignment on project goals.
 </li>
 <li>
 Understanding of marketing strategies, budgeting processes, and consumer behavior analysis.
 </li>
 <li>
 Proficient in MS Office, with experience in business intelligence tools (e.g., Tableau) being an advantage.
 </li>
 <li>
 Knowledge of local PEM languages and culture is valuable.
 
 
 </li>
 </ul>
 Don&rsquo;t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.
 
 
 
 How We Work
 
 
 
 We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 
 
 <ul>
 <li>
 We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
 </li>
 <li>
 We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
 </li>
 <li>
 We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
 
 
 </li>
 </ul>
 
 Our Approach to Flexible Work:
 
 
 We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
 
 
 
 Who We Are
 
 
 
 Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
 
 
 Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
 
 
 Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
 
 
 Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
 
 
 Videos to watch
 
 
 The Culture at Mattel
 
 
 Corporate Philanthropy
</div>

PepsiCo

<div>
 
 Overview
 
 
 
 
 Are you ready to explore PepsiCo and be part of this iconic multinational?
 
 
 
 PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
 
 
 Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
 
 
 Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.
 
 
 We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.
 
 
 
 
 A Space to Be You
 
 
 
 
 PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.
 
 
 
 Responsibilities
 
 
 
 Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.
 
 
 Brand Insights:
 
 
 <ul>
 <li>
 Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.
 
 
 </li>
 </ul>
 Content Insights:
 
 
 Creative and Content Development:
 
 
 <ul>
 <li>
 Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.
 </li>
 <li>
 Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.
 </li>
 <li>
 Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.
 
 
 </li>
 </ul>
 Content Qualification Insights:
 
 
 <ul>
 <li>
 Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 University degree
 </li>
 <li>
 At least 8 years of insights experience
 </li>
 <li>
 Have proven examples of leadership &amp; influence skills
 </li>
 <li>
 Have strong time management capabilities
 </li>
 <li>
 Fluent in English and Turkish
 </li>
 <li>
 High ownership
 </li>
 <li>
 Trustable team player
 </li>
 <li>
 Stake holder management from different backgrounds
 </li>
 <li>
 Analytical thinking &amp; story telling via merging different sources
 </li>
 <li>
 Ability to have multitasking muscle
 </li>
 <li>
 Have quick adoption on changes
 </li>
 <li>
 Project Management - have robust experience of managing multi functional processes with multiple senior stakeholders.
 </li>
 <li>
 Strategic Insights - have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.
 </li>
 <li>
 Consumer Insights - to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)
 </li>
 <li>
 Analytical background - to be clear how to work with different types of data / analytical-minded approach and attention to details
 </li>
 </ul>
</div>

Consumer Insights Associate Manager (All Food Brands)

<div>Overview:
<div>
Are you ready to explore PepsiCo and be part of this iconic multinational?</div><div></div><div> 
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div> 
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div> 
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div> 
We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.</div><div></div><div> 
A Space to Be You
</div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:
<div>
Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.</div><div></div><div> 
Brand Insights:</div><ul><li>
Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.</li></ul><div>
Content Insights:</div><div>
Creative and Content Development:</div><ul><li>
Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.</li><li>
Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.</li><li>
Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.</li></ul><div>
Content Qualification Insights:</div><ul><li>
Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.</li></ul>
Qualifications:
<ul><li>University degree</li><li>
At least 8 years of insights experience</li><li>
Have proven examples of leadership &amp; influence skills</li><li>
Have strong time management capabilities</li><li>
Fluent in English and Turkish</li><li>
High ownership</li><li>
Trustable team player</li><li>
Stake holder management from different backgrounds</li><li>
Analytical thinking &amp; story telling via merging different sources</li><li>
Ability to have multitasking muscle</li><li>
Have quick adoption on changes</li><li>
Project Management &ndash; have robust experience of managing multi functional processes with multiple senior stakeholders.</li><li>
Strategic Insights &ndash; have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.</li><li>
Consumer Insights &ndash; to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)</li><li>
Analytical background &ndash; to be clear how to work with different types of data / analytical-minded approach and attention to details</li></ul></div>

Samsung Electronics

<div>
 
 
 Key Activities
 
 
 
 
 
 <ul>
 <li>
 Addressing market, consumer and retail insights needs for all Samsung categories
 </li>
 <li>
 Lead Brand Health Tracking studies : Methodology design, questionnaire development, agency coordination, and insight generation.
 </li>
 <li>
 Executing and supervising ad hoc market research projects (both qualitative and quantitative)
 </li>
 <li>
 Carrying out regular panel market reporting (GfK), executing and supervising improvement meetings and organizing regular insights meetings.
 </li>
 <li>
 Carrying out social listening reporting to Turkey and MENA / HQ teams.
 </li>
 <li>
 Integrating traditional and digital insights using both research and business partner data.
 </li>
 <li>
 Carrying out daily communication with research agencies and other insight parties in end-to-end project management.
 </li>
 <li>
 Closely collaborating with internal stakeholders in addressing insights-related requests and answering business questions.
 </li>
 <li>
 Translate complex research results into clear positioning and brand growth recommendations.
 </li>
 <li>
 Identifying new project ideas and methodology opportunities for consumer centricity; working as team member for those ideas in an agile environment
 </li>
 </ul>
 
 
 
 
 
 Skills and Qualifications
 
 
 
 
 
 <ul>
 <li>
 Minimum
 
 8 years
 
 of experience in consumer insights or market research areas
 </li>
 <li>
 Strong knowledge of market research methodologies; having both customized research (qualitative &amp; quantitative) and panel research experience is a plus
 </li>
 <li>
 Already experienced in or willing to try new insight techniques (e.g. AI-based research, social listening)
 </li>
 <li>
 Excellent verbal and written skills in English &ndash; to be able to work in a multinational and agile project environment, and to fully execute insights activities with regional counterparts (both internal and external)
 </li>
 <li>
 Strong analytical thinking and deep curiosity in interpreting all kinds of data, willing to generate new questions by synthesizing existing insights know-how in the organization
 </li>
 <li>
 Excellent reporting skills both Excel and PPT.
 </li>
 <li>
 Enjoys to work in a collaborative and dynamic environment, and wants to be an advocate of consumer-centricity
 </li>
 </ul>
 
 
</div>

Consumer & Market Insights Manager

L'Oréal

<div><div>The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al <div>Professionnel,</div> Vichy, La Roche-Posay, Diesel, Cerave and many more. 
 
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world! 
 
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Consumer Products Division! 
 
 WHAT YOU&rsquo;LL DO 
<ul><li>Create best selling stories with good works done in the field</li><li>Carry out specific shopper Marketing programmes for the responsible categories, respecting company commercial policies, company strategy with the retailers and brand equity</li><li>Report sales needs and field intelligence to business development, commercial and marketing teams</li><li>Improve processes to better link marketing and commercial activities</li><li>Implementation in POS on time and with better quality</li><li>Create/ Localize Shopper Centric Multi category, Multi brand campaigns</li><li>Maintain Calendar of Trade Key campaigns</li><li>Analyze market and competitor promo info</li><li>Prepare and implement Promo campaign materials (displays, load ups, visuals)</li><li>Collect POSM needs from field and ensure fully implementation</li><li>Follow all POSMs in field and provide their spreading correctly</li><li>Define Channel &amp; Customer base POSM guide</li><li>Produce &amp; Distribute POSM materials manage logistic process and logistic business partners</li><li>Follow POSM budget lines and support Shopper Marketing Manager</li><li>ROI analysis of the all activitations (incl. Campaings, posm materials, events, displays etc) with RGM</li><li>Develop all e-commerce contents (Hero Pictures, Key visuals, Banners etc)</li><li>Prepare e-commerce playbook and improve partnership with e-commerce business partners</li><li>Carry out Shopper Digitalization programs for all brands to increase shopper engagement &amp; ease shopper path to purchase.</li></ul> 

 DO YOU HAVE WHAT IT TAKES 
<ul><li>4 years&rsquo; university degree</li><li>Min 3 years&rsquo; experience in Sales, Marketing and Trade Marketing experience in FMCG</li><li>Excellent communication skills in English</li><li>Strong analytical problem solving, communication and negotiation skills</li><li>Growth mindset and results driven</li><li>Innovative, ambitious, and able to take initiative</li></ul> 

 WHAT COULD L&rsquo;OR&Eacute;AL OFFER YOU 
<ul><li>The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li><li>Work with some of the biggest brands and experts in the business, and the most passionate people</li><li>A diverse environment</li><li>Opportunity to be at the center of digital transformation</li><li>World class training and development</li></ul> 

 #WEARELOREAL</div></div>

Category Activation Executive, CPD

Unilever

<div><div>Unilever is currently hiring for Cash &amp; Carry - Assistant Account Manager Home Care &ndash; Foods 
Function: CBD (Customer Business Development) 
Reports to: Cash &amp; Carry Account Manager 
Location: Istanbul (Hybrid) 
Terms &amp; Conditions: Full Time 
 
ABOUT UNILEVER 
 
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that has a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world. 
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future. 
 
If you're looking for a great team and a challenging, innovative, fun and energetic work environment, you are at the right place. We believe that the passion of our employees is our strength, and this is what drives us towards outstanding performance. 
We aim to provide people in the world with products that are good for them and good for others. Our vision is to develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. 
Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 160 million times a day, someone somewhere chooses a Unilever product. 
Unilever is currently hiring for a C&amp;C Channel Asst. Account Manager &ndash; Homecare and Foods in CUSTOMER BUSINESS DEVELOPMENT. This role is based on ISTANBUL. 
 
Main Responsibilities: 
<ul><li>Create growth strategies and operational plans for customers @ Cash&amp;Carry channel.</li><li>Strengthen the collaboration with business partners and achieve sustainable growth.</li><li>Implementing Data-driven approach &amp; mindset into the business</li><li>Identify opportunities to help our key customers grow customers&rsquo; businesses by leveraging our portfolio, our insights into the shopper path to purchase and our cash&amp;carry &amp; omnichannel learnings and best practices across other customers and markets</li><li>Work with Homecare and Foods business units &amp; marketing team, Digital Squad, supply chain &amp; CBD teams on fully integrated customer plans to capture share of the evolving shopper,</li><li>Own customer relationships with all key offline &amp; online contacts and meet on regular basis to devise and execute customer plans.</li><li>Identify and evaluate stock, visibility, assortment, leaflets and other opportunities and analyze digital sales data and dashboard,</li><li>Deliver business units Turnover&amp;Volume Growth, Market Share and Penetration goals by establishing cash&amp;carry fundamentals, prioritizing opportunities for quick growth,</li><li>Apply best practices around penetration, growth, visibility with core CBD practices such as holistic customer investment management, forecasting, promotions, and analytics</li></ul> 

Experiences &amp; Qualifications: 
<ul><li>1D grade CBD experience is required (at least 1 prior account management experience is preferable)</li><li>Enthusiasm for making Unilever pioneer supplier in digital, knowledge-based world</li><li>High level of resilience, ability to solve problems proactively and managing crisis</li><li>A strong sense of ownership and accountability</li><li>Selling, Influencing, and Negotiation &ndash; understanding channel &amp; customer&rsquo;s levers to build compelling selling stories that land key priorities and drive mutual growth</li><li>Being eager to work closely with multinational teams</li><li>With strong business acumen and analytical skills, you must be able to understand the businesses&rsquo; needs and provide analytical/commentary insights to fuel business growth</li><li>Multi-stakeholder management capability</li><li>Having Customer - Shopper centric and High-Performance oriented growth mindset</li><li>Excellent written and spoken Turkish &amp; English is a must</li><li>Good level of Excel and Power Point skills</li></ul> 

Leadership: 
<ul><li>You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge yourself to get even better results. Your role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.</li><li>You are still responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through challenging times.</li><li>Critical SOL (Standards of Leadership) Behaviors</li></ul>
o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions. 
o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. 
o CONSUMER LOVE: Whatever their role, it always looks for better ways to serve consumers. Invests in time inside and outside to understand the needs of consumers. 
o PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. 
o AGILITY: Explores the world around them, continually learning and developing their skills. 
o TALENT CATALYST: Invests in people &ndash; coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results. 
o BUSINESS ACUMEN: Creates opportunities for profitable growth through the core and beyond. 
 
Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.</div> 
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</div>

Cash&Carry - Assistant Account Manager Home Care – Foods

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Cash&Carry - Assistant Account Manager Home Care – Foods