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digital marketing specialist Jobs in Lahore

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social media marketing specialist

Urban Tech

Urban SEO is hiring a Social Media Marketing Specialist to run high-performance paid ad campaigns on Meta platforms and manage client social media pages .This role is on-site and ideal for someone who understands funnels, campaign objectives, and performance marketing, and has proven results running Meta ads for real businesses.Key Responsibilities:<ul><li>Plan, launch, and manage Meta (Facebook &amp; Instagram) ad campaigns for client accounts</li><li>Select and optimize campaigns based on objectives (leads, traffic, conversions, awareness, retargeting, etc.)</li><li>Build, manage, and optimize sales &amp; lead funnels aligned with client goals</li><li>Optimize ad creatives, audiences, budgets, and placements</li><li>Monitor and improve performance metrics such as CPL, CPA, ROAS, and conversions</li><li>Manage and maintain client social media pages (Facebook &amp; Instagram)</li><li>Coordinate content posting schedules and ensure brand consistency</li><li>Prepare basic performance reports and insights for internal review</li></ul>Requirements:<ul><li>Minimum 2 years of hands-on experience in Social Media Marketing</li><li>Strong expertise in Meta Ads Manager</li><li>Clear understanding of funnels, campaign purposes, and optimization strategies</li><li>Expertise in Canva to create posts</li><li>Proven results running Meta ad campaigns (screenshots or case studies preferred)</li><li>Experience managing multiple client accounts</li><li>Analytical mindset with performance-driven approach</li><li>Ability to work collaboratively in an office environment</li></ul>What We Offer:<ul><li>Competitive salary (based on experience)</li><li>Growth opportunities within a digital marketing agency</li><li>Structured processes and clear performance expectations</li><li>Professional on-site working environment</li></ul>Job Type: Full-time Working Hours: 12:00 PM &ndash; 8:00 PM (Monday to Friday) Work Location: Phase-1, DHA LahoreJob Type: Full-timePay: Rs50,000.00 per monthWork Location: In person

Social Media Marketing Specialist

King Hajj & Umrah Services Ltd.

<ul><li>SEO Specialist</li><li>Web Developer</li><li>Social Media Manager</li><li>Google Ranking / Digital Marketing Expert</li></ul>(Suitable for Canadian Travel Agency &ndash; Hajj, Umrah &amp; International Tours &ndash; Lahore Based)We are looking for a skilled SEO Specialist &amp; Web Developer who can manage our website development, optimize it for search engines, handling and generate leads via social media platforms, improve Google rankings to generate quality leads and online bookings. The ideal candidate must have strong technical SEO knowledge, WordPress development skills, and proven experience in ranking websites on Google.Key Responsibilities<ul><li>Develop responsive website (WordPress preferred).</li><li>Customize themes &amp; plugins.</li><li>Maintain hosting &amp; domain.</li><li>Ensure mobile optimization.</li><li>Website security &amp; backup management.</li></ul><ul><li>Improve page speed.</li><li>Fix bugs &amp; technical issues.</li><li>Optimize UI/UX for bookings &amp; lead generation.</li></ul><ul><li>HTML, CSS, PHP.</li><li>WordPress customization.</li><li>Website speed optimization.</li><li>Basic SEO knowledge.</li><li>Experience with booking forms/payment gateways.</li></ul><ul><li>Manage Facebook, Instagram, TikTok &amp; LinkedIn accounts.</li><li>Create engaging posts, reels, and travel promotions.</li><li>Design campaigns for Hajj &amp; Umrah packages.</li><li>Respond to customer queries.</li></ul><ul><li>Run Facebook &amp; Instagram ads.</li><li>Monitor ad performance &amp; ROI.</li><li>Generate quality leads.</li></ul><ul><li>Monthly content calendar.</li><li>Video ideas &amp; travel promotions.</li><li>Brand awareness campaigns.</li></ul><ul><li>2&ndash;3 years experience.</li><li>Canva/Photoshop knowledge.</li><li>Meta Ads Manager expertise.</li><li>Strong content writing skills (English + Urdu preferred).</li></ul><ul><li>Create &amp; manage Search, Display &amp; YouTube campaigns.</li><li>Keyword targeting for travel packages.</li><li>Landing page optimization.</li></ul><ul><li>Set up conversion tracking.</li><li>Monitor ROI &amp; CPL.</li><li>Optimize ad budget allocation.</li><li>3+ years Google Ads experience.</li><li>Strong keyword research skills.</li><li>Understanding of conversion funnels.</li><li>Experience in lead generation.</li></ul>How to Apply:Please send your resume and a cover letter outlining your relevant experience to jobs@kingtravelcan.com or WhatsApp on 0336-6248555 . We look forward to welcoming a new member to our team!Job Type: Full-timeWork Location: In personJob Types: Full-time, Part-timePay: Rs40,000.00 - Rs45,000.00 per monthWork Location: In person

SEO / Social Media & Digital Marketing Specialist

ZAPTA Technologies (Pvt.) Limited

Job Title: Social Media Specialist (Tech &amp; Growth Focused)Experience: 3-4 Years (Software / IT / B2B preferred)Location: Lahore (Onsite)Role OverviewWe are looking for a Social Media Specialist with a strong understanding of software services, digital marketing fundamentals, and growth-oriented content execution. This role is designed for someone who can independently manage day-to-day social media execution while collaborating closely with HR, Sales, SEO, and Marketing teams.The role requires a technical mindset, competitor awareness, and the ability to convert internal activities, client engagements, and company culture into structured, high-impact content that supports employer branding, client trust, and business growth.Key Responsibilities1. Social Media Execution &amp; Content Management● Execute day-to-day social media activities across LinkedIn, Facebook, Instagram, X, andother relevant platforms.● Publish content according to approved weekly and monthly content calendars.● Ensure consistency in messaging, tone, and positioning aligned with company brandand services.● Repurpose content across platforms while maintaining relevance and quality.2. Employer Branding &amp; HR Collaboration● Work closely with the HR team to support job postings, hiring campaigns, and employerbranding initiatives.● Create content highlighting company culture, internal events, team achievements, andtraining sessions.● Support initiatives related to cultural excellence and internal engagement.3. Client-Focused &amp; Sales-Aligned Marketing● Collaborate with sales and delivery teams to capture client success stories, case studies,and service highlights.● Convert client-related information into professional, trust-building social media content.● Support sales enablement by strengthening brand authority through consistentmessaging.4. Competitor &amp; Market Monitoring● Monitor competitors and relevant software companies on social media.● Track content themes, posting frequency, formats, and engagement patterns.● Share insights and improvement suggestions with the marketing team.5. SEO &amp; Marketing Collaboration● Coordinate with the SEO team to align social media content with priority keywords andblogs.● Support traffic growth from social platforms to the website.● Maintain a basic understanding of how social media contributes to SEO and digitalvisibility.6. Events &amp; Internal Activities Coverage● Participate in internal events, training sessions, job fairs, and selected external events.● Capture and publish event-related content to strengthen brand presence.7. Reporting &amp; Optimization● Track performance using native platform analytics and reporting tools.● Prepare weekly and monthly performance summaries.● Continuously optimize content strategy based on performance data.Key Performance Indicators (KPIs)Growth &amp; Visibility● LinkedIn follower growth: 5&ndash;8% month-over-month● Overall social impressions growth: 10&ndash;15% month-over-month● Net positive follower growth every monthExecution &amp; Consistency● LinkedIn: 5&ndash;7 posts per week● Other platforms: 2&ndash;3 posts per week● 100% adherence to approved content calendar● Minimum 2 hiring or employer branding posts per week● Minimum 4 client-oriented posts per month● At least 1 case study or client story per month● Contribution to 2&ndash;5 warm inbound inquiries per monthRequired Skills &amp; Qualifications● 3-4 years of hands-on experience in social media or digital marketing.● Experience with a software company, IT services firm, or B2B environment preferred.● Strong understanding of social platforms, content execution, and analytics.● Basic understanding of SEO and digital marketing fundamentals.● Ability to collaborate with HR, sales, and technical teams.● Strong written communication and content judgment.● Exposure to Google Ads or paid marketing is a plus.Performance Evaluation● High Performer: 80%+ KPI achievement for 3 consecutive months● Acceptable Performer: 65&ndash;79% KPI achievement with visible improvement● Underperformance: Below 65% KPI achievement for 2 consecutive monthsGrowth PathBased on performance and ownership, this role can grow into:● Social Media &amp; Growth Specialist● Social Media Manager● Digital Marketing LeadJob Type: Full-timeWork Location: In person

Social Media Specialist

Taraki

<div>
 Our client,
 
 Orange Tree System
 
 , is looking for a
 
 Digital Marketing Specialist
 
 for Alliant College if Professional Studies (a part of OTS) in
 
 Lahore
 
 .
 
 
 
 Job Description
 
 
 
 Alliant College of Professional Studies (a part of OTS) is hiring a
 
 Digital Marketing Specialist
 
 to support our growing brand presence, student outreach, and digital engagement strategies.
 
 
 This is a dynamic, operations-focused role ideal for marketing professionals who want to apply their creativity, analytical skills, and digital expertise in an innovation-driven, education and technology environment.
 
 
 Experienced candidates and motivated marketing professionals are encouraged to apply.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize digital marketing campaigns across platforms (Google, Meta, etc.)
 </li>
 <li>
 Manage and grow the organizations social media presence and engagement.
 </li>
 <li>
 Develop creative content for ads, posts, email campaigns, and website updates.
 </li>
 <li>
 Monitor campaign performance using analytics tools and prepare performance reports.
 </li>
 <li>
 Support SEO and website traffic improvement strategies.
 </li>
 <li>
 Collaborate with design, admissions, and leadership teams to align marketing goals.
 </li>
 <li>
 Utilize AI-powered tools to streamline marketing workflows and improve campaign efficiency.
 
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Proven experience in digital marketing, social media marketing, or performance advertising
 </li>
 <li>
 Prior experience working with educational institutes, colleges, universities, or training organizations is highly preferred
 </li>
 <li>
 Strong understanding of marketing trends, audience targeting, and brand positioning
 </li>
 <li>
 Excellent communication, organizational, and creative thinking skills
 </li>
 <li>
 High attention to detail with the ability to manage multiple campaigns effectively
 
 
 
 </li>
 </ul>
 
 Preferred Qualifications:
 
 
 
 <ul>
 <li>
 Bachelors degree in Marketing, Business, Communications, or a related field
 </li>
 <li>
 Experience with tools such as Google Analytics, Meta Ads Manager, Canva, HubSpot, or similar platforms
 </li>
 <li>
 Knowledge of SEO, email marketing, and content strategy
 </li>
 <li>
 Ability to work independently in a fast-paced, technology-enabled environment
 
 
 
 </li>
 </ul>
 
 Why Join Alliant College of Professional Studies?
 
 
 
 <ul>
 <li>
 Work in an innovation-driven culture focused on creativity, ownership, and impact
 </li>
 <li>
 Gain exposure to cutting-edge AI tools enhancing productivity and marketing performance
 </li>
 <li>
 Collaborate with a supportive team in a flat, mentorship-focused structure
 </li>
 <li>
 Opportunity to grow professionally in an expanding education and technology organization
 </li>
 <li>
 Be part of a mission-driven institution shaping the future of professional education.
 
 
 
 </li>
 </ul>
 
 Apply Now
 
 
 
 Join
 
 Alliant College of Professional Studies
 
 and become part of a team transforming education through technology, innovation, and digital outreach.
</div>

Digital Marketing Specialist - Orange Tree Systems

GHA Marketing Ltd

Position: Social Media Management Specialist Job Type: Full-Time Location: Lahore (Gulberg, III, Lahore) Working Hours: Monday to Friday | 10:00 AM &ndash; 6:00 PMJob DescriptionAbout the Role We are looking for a highly detail-oriented Social Media Management Specialist to oversee end-to-end podcast execution for multiple clients. This role is responsible for quality control, publishing, scheduling, client communication, and workflow management across audio, video, and written podcast assets. This is not a creative editing role. This is a systems, quality, and operations role that ensures every asset delivered to clients is accurate, polished, compliant, and published correctly across all platforms.Key Responsibilities Quality Assurance &amp; Review<ul><li>Perform thorough quality checks on podcast videos, audio files, show notes, articles, clips, and thumbnails using structured checklists</li><li>Identify errors, inconsistencies, compliance issues, and brand mismatches across all assets</li><li>Ensure final deliverables meet internal standards and client-specific guidelines before approval</li></ul>Publishing &amp; Scheduling<ul><li>Schedule and publish podcast episodes on YouTube, Spotify, Apple Podcasts, and other podcast platforms</li><li>Upload, optimize, and manage episode metadata including titles, descriptions, tags, timestamps, and thumbnails</li><li>Maintain and manage content calendars for podcasts, clips, and related assets</li></ul>Client &amp; Account Management<ul><li>Act as the primary point of contact for assigned clients</li><li>Communicate updates, timelines, feedback, and approvals clearly and professionally</li><li>Ensure smooth coordination between internal teams (editors, writers, designers) and clients</li></ul>Workflow &amp; Operations Management<ul><li>Manage multiple client workflows simultaneously without delays or quality drops</li><li>Track asset movement from raw files &rarr; edited &rarr; QA &rarr; publishing &rarr; client delivery</li><li>Ensure deadlines are met and bottlenecks are identified early</li></ul>Documentation &amp; Process <ul><li>Follow and improve SOPs, QA checklists, and workflow systems</li><li>Maintain organized records of published episodes, revisions, and approvals</li></ul>Required Skills &amp; Experience<ul><li>Strong experience in podcast management, content operations, or media QA</li><li>Exceptional attention to detail and ability to spot errors others miss</li><li>Hands-on knowledge of YouTube, Spotify, Apple Podcasts, and podcast hosting platforms</li><li>Experience managing multiple clients and fast-moving workflows</li><li>Clear written and verbal communication skills</li><li>Comfortable working with structured processes, checklists, and deadlines</li></ul>Nice to Have <ul><li>Experience in a podcast agency or content production environment</li><li>Familiarity with basic SEO, metadata optimization, and content analytics</li></ul>Job Type: Full-timePay: Rs70,000.00 - Rs80,000.00 per monthEducation:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>1-2: 1 year (Preferred)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

Social Media Management Specialist

TopSpot Media

Job Title: Social Media Optimization ExpertExperience: 3+ Years Location: LahoreAbout the Role:We are looking for a data-driven Social Media Optimization Expert who understands the deep mechanics of algorithms, audience behavior, and content trends. You will be responsible for growing our brand presence across all major social platforms.Key Responsibilities:Platform Management Manage and optimize social media profiles across Instagram, Facebook, YouTube, and LinkedIn. Optimize bios, links, and highlights for maximum conversion.Content Strategy Develop platform-specific content strategies based on algorithm requirements. Optimize posting schedules based on audience activity. Research trending hashtags, keywords, and audio tracks. Optimize video thumbnails, captions, descriptions, and tags.Algorithm Analysis Deep dive into Instagram ranking signals, YouTube recommendation system, and Facebook feed prioritization. Monitor algorithm updates and adjust strategies immediately. Analyze why content performs well using retention patterns and engagement timing. Identify emerging trends before they become mainstream.Analytics Tracking Track reach, impressions, engagement rate, follower growth, and click-through rate. Use Instagram Insights, Facebook Creator Studio, YouTube Studio, and LinkedIn Analytics. Generate weekly performance reports with actionable insights.Community Growth Engage with followers through comments and messages. Implement organic growth strategies including collaborations and shoutouts. Manage user-generated content campaigns.Platform SEO Optimize content for searchability within each platform. Research keywords users search within social platforms. Structure captions with relevant keywords.Skills:Experience: 3+ years in social media optimization with proven track record of organic growthPlatform Knowledge: Deep understanding of Instagram, Facebook, YouTube, and LinkedIn algorithms and best practicesAnalytical: Strong ability to extract deep insights from analytics data. Experience with Instagram Insights, Facebook Creator Studio, and YouTube StudioTechnical: Proficiency with content scheduling tools like Meta Business Suite or Buffer. Knowledge of hashtag research toolsContent: Understanding of what makes content engaging. Knowledge of video optimization. Basic graphic design knowledge. Strong copywriting skillsJob Type: Full-timePay: Rs70,000.00 - Rs80,000.00 per monthWork Location: In person

Social Media Optimization Expert (SEO)

Animaker Media pvt ltd

About Animaker MediaAnimaker Media is a fast-growing digital marketing agency helping global brands scale through performance-driven strategies. We specialise in SEO, paid ads, social media marketing, content creation, and brand growth solutions. We believe in results, innovation, and continuous learning.Position OverviewWe are looking for a confident and target-driven B2BSales Specialist to generate B2B leads through outbound cold calling for our digital marketing services.The ideal candidate must have strong communication skills, experience in international sales, and the ability to book qualified appointments for our closing team.This role is perfect for someone who wants to grow in international sales and earn performance-based incentives.Key Responsibilities<ul><li>Conduct outbound cold calls to international B2B prospects</li><li>Introduce and pitch our digital marketing services (SEO, Paid Ads, Social Media, etc.)</li><li>Identify decision-makers and qualify leads</li><li>Schedule appointments for the senior sales/closing team</li><li>Maintain CRM records and follow up with prospects</li><li>Meet daily, weekly, and monthly appointment targets</li><li>Build strong pipeline of potential clients</li></ul>Requirements<ul><li>1&ndash;2 years of experience in international sales or cold calling</li><li>Experience in B2B sales (digital marketing industry preferred)</li><li>Excellent English communication skills (neutral or fluent accent)</li><li>Strong persuasion and objection-handling skills</li><li>Confidence in handling gatekeepers and decision-makers</li><li>Self-motivated, target-oriented mindset</li><li>Ability to work in a fast-paced environment</li></ul>Salary &amp; Compensation<ul><li>Basic Salary: PKR 60,000 &ndash; 100,000 (based on experience-negotiable for an experienced sales specialist in digital marketing servies)</li><li>Target-Based Incentives</li><li>Monthly Bonuses</li><li>High earning potential based on performance</li></ul>Growth Opportunities<ul><li>Clear career path: Appointment Setter &rarr; Closer &rarr; Sales Manager</li><li>Exposure to international markets</li><li>Sales and objection-handling training</li><li>Opportunity to transition into Business Development or Account Management</li><li>Skill development in digital marketing services</li></ul>Benefits<ul><li>Competitive salary package</li><li>Monthly performance bonuses</li><li>Supportive and professional work environment</li><li>Learning-focused culture</li><li>Paid leaves as per company policy</li><li>Long-term career growth opportunity</li><li>Recognition and performance rewards</li></ul>Location: G Block DHA Phase 1, LahoreJob Type: Full-Time (On-Site)Timings: 7pm-4am (Night-shift)Job Type: Full-timeJob Type: Full-timePay: Up to Rs100,000.00 per monthWork Location: In person

B2B Sales Specialist

Explore 308+ Social media marketing specialist in Lahore this February. Find roles across top companies and apply now to boost your career.