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digital marketing specialist – e-commerce (pakistan market) Jobs in Karachi

digital marketing specialist – e-commerce (pakistan market)

web marketing specialist

Sourcecode Software House

Meta Ads Specialist &ndash; Service &amp; E-Commerce CampaignsCompany: SourceCode Location: PECHS Block 3, Karachi Shift Timing: 9:00 PM &ndash; 6:00 AM (Night Shift) Job Type: Full-Time | On-siteJob Overview:SourceCode is seeking a highly skilled Meta Ads Specialist with a focus on service-based and e-commerce campaigns. The ideal candidate will be responsible for managing paid media strategies across Meta platforms to drive conversions, scale revenue, and optimize performance marketing efforts.Key Responsibilities:<ul><li>Plan, create, and manage Meta (Facebook/Instagram) ad campaigns for service-based and e-commerce clients.</li><li>Optimize campaigns for ROI, CTR, CPC, CPA, and conversion targets.</li><li>Conduct A/B testing on ad creatives, targeting, and landing pages.</li><li>Monitor daily performance and adjust strategies based on real-time analytics.</li><li>Identify audience segments, retargeting opportunities, and budget allocation strategies.</li><li>Collaborate with content, creative, and marketing teams to develop high-performing ad creatives.</li><li>Generate performance reports and provide data-driven recommendations.</li><li>Stay up to date with Meta algorithm changes, platform updates, and industry best practices.</li></ul>Requirements:<ul><li>Proven experience as a Meta Ads Specialist, Paid Media Buyer, or Digital Marketing Executive.</li><li>Strong understanding of Meta Ads Manager, Facebook Pixel, and conversion tracking.</li><li>Experience running lead generation and e-commerce campaigns.</li><li>Ability to analyze data and make performance-driven decisions.</li><li>Knowledge of retargeting strategies, funnel optimization, and ad scalability.</li><li>Excellent communication and reporting skills.</li><li>Willingness to work in Night Shift (9 PM &ndash; 6 AM).</li></ul>Preferred Qualifications:<ul><li>Certifications in Facebook Blueprint or Digital Marketing (preferred but not mandatory).</li><li>Experience with Google Ads or other paid media platforms is a plus.</li></ul>What We Offer:<ul><li>Competitive salary with performance incentives</li><li>Professional growth opportunities</li><li>Supportive and innovative work environment</li><li>Opportunity to work with international clients and global campaigns</li></ul>Apply today to join our performance-driven marketing team at SourceCode!Job Type: Full-timePay: Rs100,000.00 - Rs120,000.00 per monthWork Location: In person

Meta Ads Specialist

The Plum Tree Group

<div>Job Title: Meta Ads Specialist - (Service &amp; E-Commerce Focus) 
Nature: Onsite
 
Location: Karachi - Shahre Faisal
 
Job Type: Full-Time
 
Experience Required: Minimum 3 Years
 
Shift: Evening (06:30 PM - 02:30 AM) 
(06:30 PM - 12:00 AM) - For Females Only 
 
About the Role: 
We are seeking a highly skilled Meta Ads Specialist with proven experience in managing paid advertising campaigns for both service-based and e-commerce businesses. The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You&rsquo;ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results. 
Key Responsibilities:<ul><li>
Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.</li><li>
Develop separate funnel strategies tailored to both service offerings and e-commerce products.</li><li>
Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives.</li><li>
Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals.</li><li>
Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products).</li><li>
Conduct A/B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies.</li><li>
Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports.</li><li>
Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow.</li><li>
Stay updated with Meta platform updates, privacy changes.</li></ul>
Requirements:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>
Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses.</li><li>
Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel.</li><li>
Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA).</li><li>
Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools.</li><li>
Experience in setting up Meta Pixel and Conversions API for accurate event tracking.</li><li>
Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>
Excellent communication and copywriting skills.</li></ul> 

Preferred Skills:<ul><li>
Prior experience working with software houses, SaaS products, or digital agencies.</li><li>
Strong understanding of B2B lead generation funnels.</li><li>
Experience managing high-budget ad campaigns in competitive markets.</li><li>
Knowledge of programmatic advertising and advanced audience segmentation.</li><li>
Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus.</li></ul> 

What We Offer:<ul><li>
Market competitive compensation package.</li><li>
A fun, entrepreneurial start-up environment.</li><li>
Mentoring and coaching in an environment that provides support to help you succeed.</li><li>
Paid leaves.</li><li>
Health Insurance.</li><li>
Employee perks.</li><li>
A diverse and international team.</li><li>
An entrepreneurial environment with room for growth.</li><li>
Ongoing professional training and mentorship.</li><li>
Career growth opportunities in a global, innovative company.</li><li>
A collaborative and results-driven team culture.</li></ul> 

NOTE: Salary commensurate with experience. 
 
How to Apply: 
Apply directly through Job Post or send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: Meta Ads Specialist. 

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Meta Ads Specialist - (Service & E-Commerce Focus)

Lucid Web Solutions

<ul><li>Location: On-site</li><li>Type: Full-time</li></ul>About the CompanyWe are a digital-first organization managing a portfolio of internal online platforms &mdash; ranging from content and travel experiences to professional services and digital products.Our goal is to grow these platforms through creative storytelling, visual engagement, and high-performing social media content that drives awareness and inbound traffic.We&rsquo;re building a lean, creative growth team to handle all marketing, content, and social operations internally &mdash; producing everything from blog articles and web content to social media campaigns and ads.About the RoleWe&rsquo;re hiring a Social Media, Content &amp; Creative Specialist who can handle every stage of creative and content production &mdash; writing, designing, filming, editing, posting, and analyzing performance.You&rsquo;ll manage day-to-day social presence across multiple brands, create blogs and website content, design visuals, and bring marketing campaigns to life in collaboration with the marketing specialist and leadership.This is a hands-on, creative, and strategic role &mdash; ideal for someone who loves both content creation and digital marketing execution.Responsibilities1. Social Media Management &amp; Content Creation<ul><li>Create, film, and edit Reels, TikToks, YouTube Shorts, and other visual content.</li><li>Manage posting calendars across social channels (Instagram, TikTok, YouTube, LinkedIn, Facebook).</li><li>Write and design social posts, captions, hooks, and stories that align with brand tone.</li><li>Research trends, hashtags, and opportunities for reach and engagement.</li></ul>2. Blog &amp; Web Content Creation<ul><li>Write and edit blogs, feature stories, and web pages for company-owned platforms.</li><li>Collaborate on keyword research and ensure content is SEO-optimized.</li><li>Design visuals and layout elements for blogs and landing pages (using Canva, Photoshop, or Figma).</li><li>Maintain consistency in tone, format, and quality across all content.</li></ul>3. Campaign Support &amp; Paid Media<ul><li>Develop visuals and short-form assets for digital ad campaigns.</li><li>Assist in post boosting and performance tracking on social platforms.</li><li>Support marketing specialist in coordinating paid and organic content efforts.</li></ul>4. Community Building &amp; Outreach<ul><li>Engage with audiences across platforms (comments, DMs, mentions).</li><li>Assist with outreach to content creators, guest bloggers, and affiliates.</li><li>Help build online communities and partnerships through social engagement.</li></ul>5. Analytics &amp; Reporting<ul><li>Track social performance metrics and content engagement.</li><li>Provide feedback on trends, content performance, and optimization opportunities.</li></ul>Required Skills &amp; Experience<ul><li>2&ndash;4 years in content creation, digital marketing, or social media.</li><li>Excellent writing and storytelling skills for blogs and web content.</li><li>Strong proficiency in video editing (CapCut, Adobe Premiere, Final Cut) and graphic design (Canva, Photoshop, or Figma).</li><li>Understanding of SEO fundamentals and keyword-based writing.</li><li>Experience managing multiple brands or projects at once.</li><li>Highly organized, creative, and proactive mindset.</li></ul>Why This Role Is Exciting<ul><li>Creative ownership across multiple brands and content formats.</li><li>A chance to write, design, film, and publish across all company platforms.</li><li>Close collaboration with leadership and technical marketing for unified growth strategy.</li><li>Immediate, visible impact on traffic, engagement, and brand growth.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs200,000.00 per monthApplication Question(s):<ul><li>How would you rate your communication skills out of 10?</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Lead Content & Creative Specialist

<ul><li>Location: On-site</li><li>Type: Full-time</li></ul>About the CompanyWe are a digital-first organization managing a portfolio of internal online platforms &mdash; ranging from content and travel experiences to professional services and digital products.Our goal is to grow these platforms through creative storytelling, visual engagement, and high-performing social media content that drives awareness and inbound traffic.We&rsquo;re building a lean, creative growth team to handle all marketing, content, and social operations internally &mdash; producing everything from blog articles and web content to social media campaigns and ads.About the RoleWe&rsquo;re hiring a Social Media, Content &amp; Creative Specialist who can handle every stage of creative and content production &mdash; writing, designing, filming, editing, posting, and analyzing performance.You&rsquo;ll manage day-to-day social presence across multiple brands, create blogs and website content, design visuals, and bring marketing campaigns to life in collaboration with the marketing specialist and leadership.This is a hands-on, creative, and strategic role &mdash; ideal for someone who loves both content creation and digital marketing execution.Responsibilities1. Social Media Management &amp; Content Creation<ul><li>Create, film, and edit Reels, TikToks, YouTube Shorts, and other visual content.</li><li>Manage posting calendars across social channels (Instagram, TikTok, YouTube, LinkedIn, Facebook).</li><li>Write and design social posts, captions, hooks, and stories that align with brand tone.</li><li>Research trends, hashtags, and opportunities for reach and engagement.</li></ul>2. Blog &amp; Web Content Creation<ul><li>Write and edit blogs, feature stories, and web pages for company-owned platforms.</li><li>Collaborate on keyword research and ensure content is SEO-optimized.</li><li>Design visuals and layout elements for blogs and landing pages (using Canva, Photoshop, or Figma).</li><li>Maintain consistency in tone, format, and quality across all content.</li></ul>3. Campaign Support &amp; Paid Media<ul><li>Develop visuals and short-form assets for digital ad campaigns.</li><li>Assist in post boosting and performance tracking on social platforms.</li><li>Support marketing specialist in coordinating paid and organic content efforts.</li></ul>4. Community Building &amp; Outreach<ul><li>Engage with audiences across platforms (comments, DMs, mentions).</li><li>Assist with outreach to content creators, guest bloggers, and affiliates.</li><li>Help build online communities and partnerships through social engagement.</li></ul>5. Analytics &amp; Reporting<ul><li>Track social performance metrics and content engagement.</li><li>Provide feedback on trends, content performance, and optimization opportunities.</li></ul>Required Skills &amp; Experience<ul><li>2&ndash;4 years in content creation, digital marketing, or social media.</li><li>Excellent writing and storytelling skills for blogs and web content.</li><li>Strong proficiency in video editing (CapCut, Adobe Premiere, Final Cut) and graphic design (Canva, Photoshop, or Figma).</li><li>Understanding of SEO fundamentals and keyword-based writing.</li><li>Experience managing multiple brands or projects at once.</li><li>Highly organized, creative, and proactive mindset.</li></ul>Why This Role Is Exciting<ul><li>Creative ownership across multiple brands and content formats.</li><li>A chance to write, design, film, and publish across all company platforms.</li><li>Close collaboration with leadership and technical marketing for unified growth strategy.</li><li>Immediate, visible impact on traffic, engagement, and brand growth.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>How would you rate your communication skills out of 10?</li></ul>Language:<ul><li>English (Required)</li></ul>Location:<ul><li>Islamabad (Preferred)</li></ul>Work Location: In person

Social Media Manager

Jobs Club

ABOUT US: Jobs Club is a trusted HR and Talent Acquisition partner, serving both local and multinational companies committed to finding, developing, and retaining top talent, while providing organizations tailored solutions to meet their unique talent requirements.JOB SUMMARY: We are hiring for an emerging and rapidly growing private property developer based in Dubai and Karachi, is seeking a strategic, hands-on, and data-driven Digital Marketing Specialist to lead and execute digital marketing initiatives for a landmark property development project in Karachi and upcoming projects in Dubai.This role, based in Karachi, will drive end-to-end digital campaigns targeting local, regional, and overseas investors, ensuring maximum brand visibility and high-quality lead generation. The ideal candidate will bring deep expertise in real estate digital marketing, proven experience in cross-border campaigns (UAE, &amp; Overseas Market), and the ability to deliver measurable results through innovative strategies, data-driven insights, and impactful digital presence.KEY RESPONSIBILITIES:Strategy &amp; Leadership:<ul><li>Develop and execute end-to-end sales &amp; marketing strategies for property development projects across Karachi and UAE markets.</li><li>Lead a team of digital marketers, content creators, and designers to manage day-to-day execution.</li><li>Manage multiple campaigns and projects simultaneously, ensuring timely delivery and performance outcomes.</li><li>Work closely with Sales, Creative, and Development teams to align digital efforts with business objectives.</li></ul>Performance Marketing:<ul><li>Plan, manage, and optimize paid campaigns (Google Ads, Facebook/Meta Ads, Instagram, LinkedIn, YouTube, etc.) for lead generation and conversions.</li><li>Conduct A/B testing, performance tracking, ROI and ROAS reporting.</li><li>Implement conversion rate optimization (CRO) strategies across all landing pages and ad funnels.</li></ul>SEO &amp; SEM:<ul><li>Drive on-page and off-page SEO to ensure top search rankings for relevant keywords.</li><li>Manage Google Search Console, Google Analytics, and keyword planning tools.</li></ul>Social Media Marketing:<ul><li>Own and grow presence across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) tailored to target audiences in both markets.</li><li>Oversee content calendars, post scheduling, community management, and engagement tracking.</li></ul>Content &amp; Email Marketing:<ul><li>Oversee content strategy including blog articles, videos, property showcases, and newsletters.</li><li>Manage email campaigns using platforms like Mailchimp, HubSpot, or similar for nurturing and re-targeting.</li><li>Collaborate with creative and video teams for content production that resonates with real estate investors, homeowners, and commercial clients.</li></ul>Website &amp; UX Management:<ul><li>Oversee website performance, UX improvements, and lead capture mechanisms.</li><li>Work with developers to implement landing pages, lead forms, and interactive features (e.g., virtual tours, maps, calculators).</li></ul>Analytics &amp; Reporting:<ul><li>Develop dashboards to track campaign KPIs, CPL, ROAS, traffic, and engagement metrics.</li><li>Analyse data to inform future strategy and continuous improvement.</li><li>Present monthly performance reports and insights to senior management.</li></ul>CRM &amp; Marketing Automation:<ul><li>Implement and manage CRM platforms (Zoho, Salesforce, HubSpot, etc.) for lead tracking and automation.</li><li>Optimize lead funnels and segmentation for tailored communications.</li></ul>JOB REQUIREMENTS:Qualification: Master's or Bachelor&rsquo;s degree in Digital Marketing, Business Administration or a related field.Experience:<ul><li>Minimum 7&ndash;10 years of progressive hands-on digital marketing experience in real estate property development sales &amp; marketing, with at least 3 to 5 years in a leading capacity.</li><li>Proven track record of managing multi-channel digital campaigns with measurable results.</li><li>Experience in Karachi and UAE market or real estate sectors is highly desirable.</li></ul>Technical Proficiency:<ul><li>Strong command of digital marketing platforms, CRM systems, and lead management tools.</li><li>Proficiency in tools such as Google Ads, Meta Business Suite, SEO tools (SEMrush, Ahrefs), Google Analytics, HubSpot, Mailchimp, Canva, and WordPress.</li></ul>Soft Skills:<ul><li>Exceptional communication, interpersonal, and presentation skills.</li><li>Strong analytical and strategic thinking skills with attention to detail.</li><li>Excellent leadership and project management abilities; able to manage multiple stakeholders and priorities.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthApplication Question(s):<ul><li>Have you managed digital and social media campaigns for real estate or property development projects? Which platforms/tools did you use, and what results did you achieve?</li><li>How do you optimize paid campaigns on Meta, Google Ads, LinkedIn? Which performance metrics do you focus on?</li><li>Which SEO tools have you used, and how have your strategies improved website performance or lead generation?</li></ul>Work Location: In person

Digital Marketing Specialist - Real Estate

Visionerz Pvt. Ltd.

Eivento Marketing is a growing digital marketing agency based in DHA Karachi, helping brands grow through performance-driven strategies. We work with clients across fashion, eCommerce, and service industries and we&rsquo;re looking for a skilled Meta &amp; Google Ads Expert to manage our clients&rsquo; ad campaigns.Position OverviewWe&rsquo;re seeking a digital ads specialist who can manage and optimize campaigns across Meta (Facebook &amp; Instagram) and Google Ads platforms. The right candidate should have a strong command of ad strategy, targeting, and analytics to deliver measurable results.Key Responsibilities<ul><li>Plan, create, and manage Meta (Facebook &amp; Instagram) ad campaigns.</li><li>Set up and optimize Google Search, Display, and Shopping campaigns.</li><li>Conduct keyword research and audience targeting for both platforms.</li><li>Monitor performance metrics (CTR, ROAS, CPA, etc.) and optimize campaigns accordingly.</li><li>Prepare weekly performance reports with actionable insights.</li><li>Stay updated with Meta and Google advertising policies and trends.</li></ul>Requirements<ul><li>Minimum 2 years of experience running Meta and Google Ads campaigns.</li><li>Strong understanding of Meta Business Suite, Google Ads Manager, Pixel &amp; Conversion Tracking.</li><li>Data-driven mindset with excellent analytical and reporting skills.</li><li>Creative approach to ad copy, visuals, and A/B testing.</li><li>Availability for 3 hours daily.</li></ul>Perks<ul><li>Competitive part-time salary based on experience.</li><li>Exposure to diverse brands and industries.</li><li>Growth potential to a full-time role based on performance.</li><li>Supportive and creative work environment in DHA Karachi.</li></ul>Job Type: Part-timePay: Rs30,000.00 - Rs35,000.00 per monthApplication Question(s):<ul><li>Please share a list of businesses you've managed ads for in the past.</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Meta Ads: 2 years (Required)</li><li>Google Ads: 2 years (Required)</li></ul>Language:<ul><li>English and Urdu Both (Required)</li></ul>Location:<ul><li>Karachi Defence Housing Society (Preferred)</li></ul>Work Location: In person

Part-Time Meta Ads Expert

K Com Solutions Pvt. Ltd.

Full job description:Company: K Com Solutions Pvt. Ltd.Location: Office No. 7, 2nd Floor, Hina Center, Block-13-A, University Road, Gulshan-e-Iqbal, Karachi, Pakistan (Landmark: Champions Expo Building, next to Usmania Restaurant, Opposite to Expo Center)About UsKCom Solutions Pvt. Ltd. is a fast-growing digital services company specializing in web development, design, and marketing solutions for international clients. We are currently seeking a proficient Online Bidding Specialist (Bark Bidder) to join our energetic team and help expand our global client base through various online platforms.Key Responsibilities&middot; Submit high-quality bids on Bark.com, Upwork, Fiverr, and other freelance portals.&middot; Identify and pursue potential leads for web, app, and digital marketing projects.&middot; Communicate professionally with clients to understand their project needs.&middot; Prepare persuasive and customized proposals to win projects.&middot; Collaborate with internal teams to gather information for accurate bidding.&middot; Maintain and regularly update company profiles on all bidding platforms.&middot; Analyze bidding performance to refine and improve success rates.&middot; Attend online meetings with clients when required.&middot; Provide regular reports on bidding results, conversions, and revenue generated.Requirements&middot; 1&ndash;2 years of proven experience in online bidding (Bark, Upwork, Fiverr, etc.).&middot; Demonstrated success in winning projects and meeting revenue targets.&middot; Excellent English communication and proposal writing skills.&middot; Strong understanding of IT, web design, and marketing services.&middot; Self-motivated, detail-oriented, and able to work independently during the night shift.&middot; Ability to manage multiple bids and client communications simultaneously.What We Offer&middot; Competitive salary + performance-based bonuses.&middot; Friendly and collaborative work environment.&middot; Fixed weekends off (Saturday &amp; Sunday).&middot; Excellent career growth opportunities in a fast-paced digital company.Job Details&middot; Job Type: Full-TimeShift Timing: 08:00 PM &ndash; 05:00 AM (Monday to Friday) Days Off: Saturday &amp; SundayApply Now &ndash; Don&rsquo;t Miss Out!If you are a motivated bidding specialist who enjoys building client relationships and securing new projects, we&rsquo;d love to hear from you.KCom Solutions Pvt. Ltd. &ndash; Drive your career forward with us!Job Types: Full-time, FresherPay: From Rs35,000.00 per monthWork Location: In person

Online Bidding Specialist / Bark Bidder - Night Shift

Explore 1110+ Web marketing specialist in Karachi this November. Find roles across top companies and apply now to boost your career.