Senior Associate Manager Digital Merch Convenience Drug & Dollar

Remote, United States

Senior Associate Manager Digital Merch Convenience, Drug & Dollar

Hershey, PA Preferred; Open to Remote

The Associate Mgr. Digital Merch is responsible for creating/implementing/optimizing online product presentation to optimize Hershey's digital shelf and drive sales and consumer/shopper engagement. The role uses data analytics to improve product discoverability, managing product listings, coordinating with marketing teams, and developing strategies for e-commerce platforms, website and apps. The role requires a blend of analytical, technical and creative skills, and the ability to stay current with digital trends in CPG industry. Needs to know the consumer & shopper journey in an omnichannel world to inform how Hershey makes its portfolio of snacks available where, when and how the consumer wants it.

Responsibilities:

Product Presentation: Develop, execute and optimize Hershey product detail pages, including titles, description, images, and content, across digital channels like websites and mobile apps. The Digital Merch solutions needs to be aligned to our shopper marketing plans & brand/portfolio and customer strategies for assigned Retail Partners (Convenience Drug & Dollar. Partner with Consumer Connections, leading the development of integrated campaign across in-store, digital and social platforms.

Data Analysis: Analyze performance metrics such as conversion rates, traffic, and user behavior to inform merchandising strategies and make data-drive commercial decisions.

User Experience: Improve product discoverability and site navigation through strategies like optimizing search logic and category structures.

Planning and collaboration: develop solid digital merch plan to build momentum and drive business results, collaborating with teams such as Shopper Marketing, Consumer Connections, Insights, etc. to conduct continuous optimization based on performance and evolving shopper trends.

Skills:

Excellent team collaboration, influence, negotiation and interpersonal skills
Creates linkages between internal/external, global/local, brand/portfolio, risk/opportunity to drive business results and long-term shopper loyalty in a omnichannel world.
Proficiency on digital merch solution, retailer e-comm platforms, web analytics and content management. Strong ability to interpret data, track KPS, and use insights to drive business decisions. Knowledge of digital marketing trends and consumer/shopper behavior. Familiarity with retailer strategies, shopper and priorities. Creative problem solving and strong marketing levers understanding.

Qualifications:

Experience: 4+ year of work experience in Digital Merch, e-comm, Shopper Marketing or Omnichannel Marketing within the CPG Industry.
Education: Bachelor's Degree in Marketing, Business or related field.
Other Qualifications: Experience working with Retailer across the C-Store, Drug & Dollar Channel

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.

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