Senior Digital Marketer

Job Description: Senior Digital Marketing Manager – eCommerce

Job Title: Senior Digital Marketing Manager – eCommerce
Location: Islamabad, Pakistan

Role Overview

We are seeking a highly strategic and performance-driven Senior Digital Marketing Manager with 8+ years of proven experience in eCommerce growth and marketplace scaling. The ideal candidate will have deep expertise in Amazon, Noon, Shopify, and multi-channel paid media, with a strong ability to drive revenue growth, optimize performance marketing, and lead data-driven decision-making.

This is a leadership-level role responsible for owning digital growth strategy, marketplace expansion, customer acquisition, retention marketing, and full-funnel performance optimization across regional and international markets (especially UAE/GCC).

Key Responsibilities1. Strategic eCommerce & Marketplace Leadership

• Develop and execute end-to-end eCommerce growth strategies across Amazon, Noon, Shopify, and other regional/global marketplaces.
• Lead marketplace expansion, product launch strategies, and revenue scaling initiatives.
• Oversee advanced listing optimization (SEO, A+ content, enhanced brand content).
• Manage pricing strategy, promotions, demand forecasting, and competitor intelligence.
• Monitor marketplace algorithm updates and adapt strategy accordingly.
• Drive revenue, profitability, and market share growth.

2. Performance Marketing & Paid Media Strategy

• Architect and scale high-performance paid campaigns across:
• Google Ads (Search, Shopping, Display, Performance Max)
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Amazon PPC & DSP
• Noon Sponsored Ads
• Own budget allocation, forecasting, and ROI optimization.
• Optimize campaigns for ROAS, CAC, LTV, and customer acquisition scalability.
• Implement advanced retargeting, audience segmentation, and funnel optimization strategies.
• Conduct attribution modeling and cross-channel performance analysis.

3. Brand, Content & Social Commerce Strategy

• Develop comprehensive content and social commerce strategies aligned with brand positioning.
• Lead creative direction for performance ads, product storytelling, and video marketing.
• Manage social media calendars, influencer collaborations, and community growth initiatives.
• Align content strategy with conversion and revenue objectives.

4. Data Analytics, Reporting & Business Intelligence

• Define and track KPIs including Revenue, ROAS, CAC, LTV, AOV, CVR, CTR, and retention metrics.
• Build performance dashboards using GA4, Meta Business Manager, and marketplace analytics.
• Deliver executive-level monthly and quarterly performance reports.
• Translate data insights into actionable growth strategies.
• Conduct cohort analysis, funnel diagnostics, and profitability analysis.

5. Shopify & Conversion Rate Optimization (CRO)

• Lead UX/UI improvements and conversion strategy for Shopify store.
• Implement A/B testing for product pages, landing pages, checkout flow, and ads.
• Optimize website speed, mobile responsiveness, and technical SEO.
• Integrate and manage Shopify apps, CRM, and automation tools.
• Improve retention marketing through email flows, abandoned cart sequences, and lifecycle campaigns.

6. Leadership & Cross-Functional Collaboration

• Lead and mentor junior marketers, content creators, and performance specialists.
• Collaborate with supply chain, finance, and product teams for synchronized growth.
• Manage external agencies and freelancers when required.
• Ensure alignment between digital marketing strategy and overall business objectives.

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 8+ years of hands-on digital marketing experience, with at least 5 years in eCommerce.
• Demonstrated success in scaling revenue on Amazon, Noon, and Shopify.
• Strong expertise in SEO, SEM, PPC, CRO, and performance analytics.
• Proven experience managing large advertising budgets with measurable ROI.
• Deep understanding of digital attribution models and multi-channel funnels.
• Strong strategic thinking, analytical mindset, and leadership capabilities.
• Excellent communication, presentation, and stakeholder management skills.

Preferred Skills & Expertise

• Advanced knowledge of Amazon Seller Central & Vendor Central.
• Experience with Shopify Plus (preferred).
• Hands-on expertise with CRM & automation tools (Klaviyo, Mailchimp).
• Familiarity with heatmap tools (Hotjar, Crazy Egg) and CRO platforms.
• Strong understanding of UAE/GCC eCommerce landscape and consumer behavior.
• Experience managing cross-border eCommerce operations.

What We’re Looking For

• A growth-oriented digital leader, not just a campaign manager.
• Someone who understands profitability, not just traffic.
• A data-driven decision maker who can translate analytics into revenue.
• A proactive problem-solver with ownership mindset.
• A strategic thinker capable of scaling brands in competitive marketplaces.

Job Type: Full-time

Pay: Rs200,000.00 - Rs220,000.00 per month

Work Location: In person