Senior Email Marketing Specialist

Job Overview:
We are looking for an experienced and results-driven Senior Email Marketer to lead our email marketing initiatives. The ideal candidate will have deep expertise in multiple email marketing platforms, a strong analytical mindset, and a proven track record of driving engagement, conversions, and revenue through strategic campaigns.

Key Responsibilities:

• Develop and execute end-to-end email marketing strategies to drive customer acquisition, retention, and engagement
• Design, build, and optimize email campaigns, flows, and automation sequences
• Create compelling email copy and coordinate with design teams for visually appealing layouts
• Segment audiences and personalize campaigns to maximize performance
• Manage and optimize email deliverability, sender reputation, and compliance (GDPR, CAN-SPAM, etc.)
• Conduct A/B testing on subject lines, content, timing, and CTAs to improve campaign performance
• Monitor KPIs such as open rates, click-through rates, conversion rates, and ROI
• Integrate email marketing efforts with broader digital marketing strategies
• Maintain and improve database health, list hygiene, and audience segmentation
• Collaborate with sales, marketing, and product teams to align messaging and campaigns

Platform & Tools Expertise:

The candidate must have hands-on experience and advanced proficiency in:

• Mailchimp
• Klaviyo
• Apollo
• Smartly.io
• Instantly.ai
• Other email marketing, CRM, and automation tools

Requirements:

• 6-10 years of experience in email marketing or lifecycle marketing
• Proven success in managing high-performing email campaigns
• Strong command of English (written and verbal)
• Deep understanding of email marketing best practices, automation, and customer journeys
• Experience working with international audiences or clients
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Familiarity with HTML/CSS for email customization is a plus
• Ability to manage multiple campaigns and deadlines in a fast-paced environment

Preferred Skills:

• Experience with CRM systems (HubSpot, Salesforce, etc.)
• Knowledge of marketing automation workflows and lead nurturing
• Understanding of customer lifecycle marketing and retention strategies
• Basic knowledge of integrations, APIs, and data syncing between tools

What We Offer:

• Opportunity to work on global campaigns and clients
• Collaborative and growth-oriented work environment
• Competitive salary and performance-based incentives

Job Type: Full-time

Work Location: In person