Senior Lead Generation Expert

Work Generations pvt ltd
Job Title: Senior Lead Generation Expert

Timing 4pm-12am
Location: Bahria Intellectual Village, Phase 7 Bahria Town, Rawalpindi

Role Overview:

As a Senior Lead Generation Expert, you'll play a key role in designing, executing, and optimizing outbound lead generation campaigns. You’ll work closely with sales and marketing teams to fill the pipeline with high-quality leads and explore new avenues for customer acquisition.

Key Responsibilities:

• Develop and implement lead generation strategies targeting key industries and decision-makers
• Research and build lists using tools like LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Hunter, etc.
• Launch and manage personalized outreach campaigns via email, LinkedIn, and cold calling
• Analyze performance metrics and optimize campaigns for better conversion rates
• Identify trends and new market opportunities
• Align with sales on lead qualification and handoff processes
• Maintain accurate lead data in CRM systems (HubSpot, Salesforce, Zoho)
• Mentor and guide junior lead generation staff (if applicable)

Requirements:

• Bachelor’s degree in Marketing, Business, IT, or a related field
• 5+ years of B2B lead generation experience (preferably in IT or software services)
• Proficiency in lead generation tools and email automation platforms
• Strong understanding of ICP development and segmentation
• Analytical mindset with experience in performance tracking
• Excellent communication and organizational skills
• A proactive, self-driven attitude

If you have 5+ years of hands-on experience in B2B lead generation—especially in IT services or software—this is your opportunity to make a significant impact.

Job Type: Full-time

Work Location: In person