Senior Promotional Marketing Manager

Job Description

Skills

• Search Engine Marketing (SEM) – Google Ads, Bing Ads
• Paid Social Advertising – Meta (Facebook/Instagram Ads)
• eCommerce Marketing & ROI Optimization
• Campaign Management – High Budget ($50K+)
• Client Management – USA Market Expertise
• Analytics & Performance Reporting
• Cross-sell & Up-sell Strategy
• Leadership & Team Management
• Collaboration with Creative & Analytics Teams
• SEO (Good to have, not mandatory)

Key Responsibilities

• Develop, implement, and optimize paid search (SEM) and paid social (Meta/Facebook Ads) strategies for eCommerce clients.
• Manage and oversee large-scale ad campaigns, ensuring measurable ROI and performance growth.
• Collaborate with account managers, creative teams, and analytics teams to deliver end-to-end campaign execution.
• Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
• Identify cross-sell and up-sell opportunities for clients and contribute to overall account growth.
• Train, mentor, and manage a digital marketing team; provide guidance on best practices and performance improvement.
• Stay updated with industry trends, platform updates, and competitive strategies.
• Work closely with clients (primarily USA-based) to understand their goals, propose strategies, and drive results.

Requirements

• 5+ years of hands-on experience in Digital Marketing with a strong focus on SEM (Google Ads, Bing Ads) and Meta (Facebook/Instagram Ads).
• Proven experience managing eCommerce projects (mandatory).
• Strong track record of working with USA clients.
• Ability to manage and optimize campaigns with significant monthly spends ($50K+ preferred).
• Demonstrated success in achieving measurable ROI from paid campaigns.
• Experience in SEO is a plus (not mandatory).
• Excellent analytical, communication, and leadership skills.
• Prior experience in managing a team of digital marketing specialists.

Benefits:

• 5 Days a week.
• Flexible working hours.
• Onsite Opportunity.
• Mediclaim benefits apart from Salary.
• Benefits like PF & Gratuity.

Location
Ahmedabad
Job Type
Full Time
Vacancy
1
Experience
8+ Year
Qualification
Graduation in Computer science
Working Days
5 Days
Date posted
2 days ago