Senior SEO & Paid Ads Expert

Senior SEO & Paid Ads Expert

Location: D-12, Islamabad
Department: Marketing / Growth
Job Type: Full-time
Salary: PKR 80,000 – 120,000 per month

Job Description

We are looking for a Senior SEO & Paid Ads Expert to drive organic growth and high-ROI paid acquisition through advanced SEO and performance marketing strategies. The ideal candidate will own end-to-end execution, optimization, reporting, and mentoring while ensuring maximum visibility, conversions, and revenue growth.

Key Responsibilities

SEO (Organic Growth)

• Develop and implement advanced on-page, off-page, and technical SEO strategies
• Conduct keyword research, competitor analysis, and content gap analysis
• Optimize website structure, page speed, Core Web Vitals, schema, and indexing
• Lead SEO-driven content strategy in coordination with content and design teams
• Manage backlink building, outreach, and domain authority growth
• Track rankings, organic traffic, conversions, and SEO ROI

Paid Advertising (Performance Marketing)

• Plan, execute, and optimize Google Ads, Meta Ads (Facebook/Instagram), YouTube, and retargeting campaigns
• Manage budgets, bid strategies, and ROAS optimization
• Perform A/B testing on creatives, ad copies, audiences, and landing pages
• Optimize funnels for lead generation and e-commerce conversions
• Monitor CPA, CTR, CPC, ROAS, and LTV
• Scale profitable campaigns while reducing acquisition costs

Analytics & Reporting

• Create and manage dashboards using GA4, Google Search Console, and Ads Managers
• Prepare weekly and monthly performance reports with actionable insights
• Track attribution models and customer conversion paths

Leadership & Collaboration

• Mentor junior SEO executives and media buyers
• Collaborate with content, design, development, and sales teams
• Support product launches and seasonal marketing campaigns

Requirements

• 4–6+ years of hands-on experience in SEO and Paid Advertising
• Expert knowledge of technical SEO and content optimization
• Strong command of Google Ads and Meta Ads
• Experience with GA4, Google Search Console, SEMrush/Ahrefs, and Google Tag Manager
• Strong analytical, problem-solving, and campaign optimization skills
• Ability to manage multiple campaigns and deadlines

Qualifications

• Bachelor’s degree in Marketing, Business, IT, or a related field (preferred)
• Proven track record of scaling traffic, leads, and revenue
• Experience in e-commerce, D2C, or performance-driven environments is a plus

Apply now if you are a data-driven growth marketer with strong SEO and paid media expertise.

Job Type: Full-time

Work Location: In person