SEO Manager – Organic Growth

About Digilatics

Digilatics is a performance-driven digital marketing agency serving US-based businesses. We specialize in scalable lead generation systems powered by paid media, organic acquisition, and disciplined analytics.

Our operating philosophy emphasizes execution quality, structured thinking, and measurable business outcomes rather than activity-based reporting. SEO at Digilatics is treated as a growth channel with defined performance targets, not a checklist of tactics.

About the Role

The SEO Manager role is responsible for building and operating a structured organic growth function focused on the US market.

This position owns:

• SEO strategy development
• Technical SEO direction
• Content-driven organic growth systems
• Team leadership and execution discipline

The SEO Manager is expected to build reliable processes, identify growth opportunities, diagnose ranking and traffic issues, and ensure execution quality across all SEO initiatives.

Experience & Core Requirements

• 6–8+ years of experience in SEO
• 3-4 years managing SEO campaigns targeting the US market
• Proven experience driving measurable organic growth for competitive industries
• Strong understanding of technical SEO, content SEO, and authority-building strategies
• Practical experience using AI tools, LLMs, and automation systems to improve SEO research, content workflows, and analysis efficiency.
• Exposure to building or using AI-assisted workflows i.e. prompt frameworks, AI research assistants, content generation pipelines, or automation agents.
• Demonstrated experience managing and mentoring SEO teams
• Experience working in agencies managing multiple client accounts

Strategy Ownership & Organic Growth Planning

You will be responsible for designing and executing SEO strategies that produce measurable organic growth.

This includes:

• Developing SEO roadmaps for local, regional, and national visibility within the US market
• Identifying organic acquisition opportunities through search demand analysis
• Aligning technical SEO, content strategy, and link acquisition into a unified growth plan
• Prioritizing SEO initiatives based on traffic potential, ranking feasibility, and client objectives
• Identify opportunities where AI-assisted research, data analysis, and workflow automation can improve SEO strategy development and execution speed.
• Identifying gaps in current strategies and recommending corrective actions

The SEO Manager is expected to connect SEO activities with real business outcomes, not simply ranking improvements.

Technical SEO Oversight

You will lead technical SEO audits and guide implementation across websites.

Responsibilities include:

• Conducting technical audits covering crawlability, indexation, internal linking, site architecture, and page experience
• Identifying and resolving indexing issues, duplicate content, and structural SEO limitations
• Collaborating with development teams on SEO implementation
• Monitoring site health through Search Console and crawl tools
• Evaluate and integrate AI-driven technical auditing tools, log analysis tools, or automated site monitoring systems to improve diagnostic capabilities
• Ensuring websites remain compliant with search engine best practices

Content & On-Page SEO Strategy

Organic growth at Digilatics depends heavily on structured content systems.

You will be responsible for:

• Leading keyword research and search intent mapping
• Defining content frameworks for organic growth
• Guiding SEO writers on content optimization and topical authority
• Structuring landing pages for ranking and CRO metrics
• Improving internal linking structures across websites
• Develop AI-assisted content production workflows that support scalable keyword coverage while maintaining quality and search intent alignment.
• Guide the team on responsible and effective use of LLM tools for research, content outlines, SERP analysis, and content optimization.

Content initiatives should focus on capturing qualified search demand and supporting lead generation goals.

Off-Page SEO & Authority Development

You will guide authority-building strategies across client projects.

Responsibilities include:

• Designing ethical and scalable link acquisition strategies
• Evaluating backlink profiles and identifying risk factors
• Managing outreach strategies and digital PR initiatives
• Monitoring competitor authority growth and backlink trends

All link-building initiatives must follow search engine guidelines and long-term sustainability principles.

Analytics, Reporting & Diagnostics

SEO decisions must be backed by reliable data.

You will be responsible for:

• Monitoring organic traffic, rankings, crawl activity, and search visibility
• Apply AI-powered analysis tools or custom prompt frameworks to accelerate SEO data interpretation and opportunity identification.
• Diagnosing performance fluctuations
• Building standardized SEO reporting frameworks for clients
• Presenting insights and growth recommendations to internal leadership
• Identifying correlations between organic traffic and lead generation performance

Team Leadership & Execution Discipline

The SEO Manager leads the SEO department and ensures execution quality.

This includes:

• Managing and mentoring SEO specialists and executives
• Assigning tasks and maintaining execution timelines
• Reviewing work for accuracy, strategic alignment, and impact
• Building documentation and (SOPs) standard operating procedures
• Maintaining quality control for deliverables across client accounts
• Maintaining team discipline, training requirements, and coordinating with HR for employment related matters such as leaves and vacation plan, skills enhancement training programs, time-keeping and more.

Team performance will be evaluated based on execution accuracy, organic growth outcomes, operational reliability, and discipline.

Tools & Technical Skills

Strong working experience with the following platforms is expected:

• Google Search Console
• Google Analytics
• Ahrefs
• SEMrush
• Screaming Frog
• Site auditing and rank tracking platforms
• Google Sheets / Excel for SEO data analysis
• Familiarity with LLM platforms such as OpenAI, Claude, Gemini, or equivalent AI systems for research, automation, and SEO workflow support.

Analytical Thinking & Problem Solving

This role requires structured analytical thinking.

You should be able to:

• Identify root causes behind ranking volatility
• Diagnose algorithm-related performance changes
• Evaluate competitors' organic strategies
• Translate large datasets into clear strategic actions

Communication & Cross-Team Collaboration

Strong communication skills are essential for this role.

You will:

• Present SEO insights to internal stakeholders and leadership
• Collaborate with content, development, and marketing teams
• Support client-facing discussions when required
• Translate technical SEO findings into practical action plans

Industry Awareness

Search algorithms and SEO methodologies evolve constantly.

You are expected to:

• Stay informed about search engine algorithm updates
• Evaluate emerging SEO practices and tools
• Integrate automation and AI tools where appropriate
• Ensure strategies remain aligned with modern search ecosystem developments

KPIs Influenced by This Role

Performance indicators influenced by this role include:

• Zero-mistake attitude
• 100% client happiness level
• Reduction in technical SEO issues across managed websites
• Team execution quality and task completion accuracy

This Role Is NOT for You If

• You focus only on rankings without business impact
• You rely on outdated SEO tactics or automated link schemes
• You struggle to connect SEO activities with measurable growth
• You require constant supervision to maintain execution quality
• You avoid accountability for organic performance outcomes

Benefits & Working Hours

Competitive salary aligned with experience and role scope. Performance-based growth opportunities.

Working Hours: 03:00 PM – 12:00 AM PKT Aligned with US market operations (Slight adjustments during daylight savings & Ramadan)

Equal Employment Opportunity

Digilatics is an equal opportunity employer. All employment decisions are based on merit, performance, and business needs.

Job Type: Full-time

Pay: Rs200,000.00 - Rs250,000.00 per month

Application Question(s):

• Have you managed teams before? If yes, mention the number of subordinates directly reporting to you
• List all the tools/Software you have hands-on experience with, along with a rating out of 10
• Total years of experience?
• Total years of experience in the USA Market?
• Why do you want to switch?
• How much is your current salary? mention other benefits as well
• How much is your expected Salary for this role?
• Are you comfortable working onsite in Eastern Standard Time ?

Work Location: In person