Job Summary:
The SEO Team Lead is responsible for developing, implementing, and managing comprehensive SEO strategies to improve the company’s online visibility, website traffic, and search engine rankings. This role involves leading a team of SEO specialists, analyzing performance metrics, and ensuring all SEO initiatives align with the company’s overall marketing and business goals.
Key Responsibilities:
- Strategy & Planning
- Develop and execute SEO strategies to improve organic search visibility and website performance.
- Conduct keyword research, competitor analysis, and market trend studies.
- Define on-page and off-page optimization roadmaps.
- Collaborate with content and development teams to ensure SEO best practices are followed.
- Team Leadership
- Supervise and guide SEO specialists and interns.
- Assign tasks, monitor progress, and review completed work for quality and accuracy.
- Provide ongoing training, mentoring, and performance feedback to team members.
- On-Page Optimization
- Optimize website content, meta tags, headings, and URLs for search engines.
- Ensure technical SEO elements like site speed, mobile-friendliness, and indexation are properly maintained.
- Work closely with developers to fix crawl errors and improve site structure.
- Off-Page Optimization
- Develop and implement link-building strategies to improve domain authority.
- Monitor backlinks and ensure compliance with Google Webmaster Guidelines.
- Build partnerships for guest posting, PR backlinks, and influencer outreach.
- Analytics & Reporting
- Monitor SEO performance using Google Analytics, Search Console, Ahrefs, SEMrush, etc.
- Prepare monthly performance reports with insights and recommendations.
- Track and report KPIs such as traffic, rankings, conversions, and ROI.
- Cross-functional Collaboration
- Work with content, social media, and paid marketing teams to align SEO with broader campaigns.
- Collaborate with product and design teams for user experience improvements.
- Continuous Improvement
- Stay up to date with Google algorithm changes and SEO trends.
- Recommend and implement new tools or technologies to enhance SEO results.
Job Type: Full-time
Pay: Rs50,000.00 - Rs70,000.00 per month
Work Location: In person