Social & Community Management Lead

• Champion the brand’s owned social channels, overseeing daily monitoring, content posting, community moderation, and timely responses to comments and messages.
• Manage the brand’s social agency, providing clear direction and ensuring alignment with brand objectives and brand TOV.
• Lead monthly content calendar development and content generation in partnership with the agency, including product launch, event and activation strategies.

• Develop and execute a community engagement strategy that aligns with the brand’s tone of voice (TOV), playbook and marketing objectives.
• Actively participate in conversations across relevant online communities, fostering a positive and engaged brand presence.
• Serve as the “ears” of the brand by listening to comments on brand, community, and competitor content to build a strong understanding of audience sentiment.
• Champion user-generated content (UGC), identifying and elevating authentic community contributions and fostering relationships with creators through proactive outreach (mailers).
• Proactive identification of potential influencer partners via earned tags

• Conduct qualitative analysis of social media conversations to identify trends, sentiment, and opportunities for improved messaging, innovation ideas, content opps.
• Share community insights with the Content Lead and PR & Influencer Marketing Lead regularly to inform campaign and content strategies/briefing. Share with cross-functional partners ad hoc when relevant insights arise.

• Manage brand reputation within online communities by working with CEC to address inquiries and concerns with empathy and professionalism.
• Escalate issues as needed to ensure timely resolution and protect brand integrity.

• Partner with PR, Influencer, and Experiential lead to support influencer selection, briefing, and content review and event execution.
• Collaborate across teams to ensure social insights inform broader marketing strategies.

Pay: The pay range for this position is $88,600 to $133,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.